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Contents
Defining Karavansara
Company Background
Operational Strategies
Current Portfolio
Future Locations
Management Team
Kalan Real Estate
What does ‘KARAVANSARA’ mean?
The name Karavansara is derived from the word
roots: Persian: کاروانسرای kārvānsarā or كاروانسرا
kārvānsarāi, Turkish: kervansaray
As travelers and traders moved back and
forth along the ancient silk road the caravanserai
was a safe place within the sultan’s palace that
was open for travelers to rest, replenish and
share stories of the open road.
Caravanserais supported the flow of
commerce, information, and people across the
network of trade routes covering Asia, North
Africa, and South-Eastern Europe, especially
along the Silk Road.
This seemed a perfect image for our
concept. The fusion of east and west as told
through the stories and experiences of the
modern generation of cultural travelers. The idea
is to combine the global experience of our guests
with an authentic and genuine localized
experience. Our guests will stay with us not just
for the comfort and style of our hotels but also for
the activities that we make available to them.
Another important part will is the
involvement of the local community into our
cultural experience. Whether it be through food,
dance, song or the built environment there will
be a strong emphasis on cultural exchange,
community contribution and long term
sustainability.
Who We Are
The Karavansara Group was formed in 2005 to
develop and manage high end properties in
Asia’s leading locations. Our vision is to create
opportunities which are founded in sound
business sense and at the same time promote
and enhance the unique cultural heritage of Asia.
The partners of the group have over 45 years of
experience developing hotels and resorts in Asia
in various sections including design/construction,
financial institutions, and hotel management.
This complimentary combination of skills gives
us a well rounded approach to developing and
managing investments.
The initial success of the group has been in
South East Asian and East Asian properties. To
date we have completed 4 projects: 3 in
Cambodia and 1 in Japan. The group currently
manages 2 properties and has 10 other
management agreements under negotiation.
Competitive Advantages We’re Not Just Managers, We Are Owners
Karavansara’s roots are in acquiring and
investing in Hospitality Real Estate. Through the
various transactions, we quickly realized that
many of the hotel operators do not align their
interest with the owners. Karavansara was
created as an “Owner’s Operator” to ensure the
property accurately reflects the vision and
expectations of the shareholders
Flexibility – The global operators often times
have strict standards which often times drive up
development costs or can create logistical or
timing issues. As Karavansara not only owns but
operates hotels, we have developed a concept
which promotes local and regional sourcing and
allows for the owner’s input through the design,
development and management stages.
Regional Focus, Global Attraction –
Karavansara was developed to highlight the
different experiences of Asia. Thus it’s operating
model is built to appeal not only to the l traveler
who is looking for quality accommodations, but
to the l guest who is looking for a hotel that can
provide an ambiance that exudes a “sense of the
local culture and place”
> .
Operational Strengths
One of the Karavansara Hotel group’s core
strengths is it’s ability to maximize shareholder
value through operational management. With
over 25 years of experience in hotel, restaurant
and golf course management, the group
provides both a qualitative and quantitative
approach to the business.
Detailed Cost Analysis
Capital Expenditure and Financial
Auditing
Asset Oversight and
Strategy
Industry Benchmarking
Revenue and Yield
Maximization
Marketing – A Core Competency > Internet Marketing
Website and an online booking engine
will be a core business strategy for the
model and will be targeted to account
for over 70% of all reservations.
> Social Media Options
Will use all media options including social
networking such as Facebook, Twitter,
Four Square and group buying engines like
Groupon and Living Social.
> Dynamic Pricing Model
Leveraging technology to allow for strict
rate integrity while driving loyalty to the
Karavansara Website through Best Rate
Guarantees, Frequent Guest Programs
and aligning the brand with complimentary
products and services, i.e. cultural and
educational travel programs,
> Key Partners
Contract suppliers to be brand stewards
and align interest with all vendors who
seek to partner with us
> Search Engine Optimization
Search engine optimization with the aim to
dominate boutique hotel searches in English
and the regional local languages
> 3R Commitment
Unique booking feature will allow guests to
receive discounts based on what they agree
to not use in the room (e.g., TV, air
conditioning, towels and toiletries). Premise
is incetivize the guest to reduce their carbon
footprint which will in turn lower the hotel’s
operating costs.
The 3 R Commitment (Reduce, Recycle,
Reuse) Key to the Karavansara Concept is it’s
commitment to reducing its impact on the
surrounding community and the
environment. The hotel is also dedicated to
giving back to the environment and each
property will contribute a portion of its income to
an environmental program that will be selected
by the employees.
To that end, one of the innovations that is being
incorporated into the model will be its Reverse
Ala Carte or “RAC” pricing model. The room
rate structure will feature all in one pricing, with
discounts offered for those who wish to reduce
their carbon footprint. As an example, if the Best
Available Rate (BAR) for a guest’s stay is $100 a
night, they will be offered the following options
The implementation and execution of this system
will be leveraged through the advanced
technologies, such that guests will be able to
activate and deactivate these services in the
room or online
Service Discount (Example)
> Opt Out of Air Conditioning/Heat
$6 off the BAR
> Opt Out of Daily Housekeeping
$5 off the BAR
> Towels Provided By Guest
$5 off the BAR
> Opt Out of WIFI
$5 off the BAR
> Amenities Provided By Guest (Soap,
Shampoo)
$3 off the BAR
> Opt Out of Television
$2 off the BAR
> Opt Out of Local/Long Distance
Telephone
$2 off the BAR
Current Karavansara Properties The current Karavansara properties include the
Karavansara Retreat, the Karavansara
Residences and the Karavansara Machiya
Retreat Kyoto.
The Retreat and the Residences are both
located in Central Siem Reap and were awarded
the leading development in Cambodia by South
East Asian Magazine. Both properties have
been featured in highly regarded trade
publications including Conde Naste China and
Design Bureau Magazine.
The Machiya Retreat in Kyoto, Japan was
recently opened as an exclusive destination for
families and groups who want to experience an
authentic traditional Japanese environment. The
machiya has been renovated with modern
amenities to give our guest the highest level of
comfort.
Future Locations Key World Cultural Heritage (WCH) sites and
countries that have been identified for future
locations.
Indonesia: 7 WCH Sites
Japan: 16 WCH Sites
Lao PDR: 2 WCH Sites
Malaysia: 3 WCH Sites
Myanmar: 3 WCH Sites (pending)
Nepal: 4 WCH Sites
Philippines: 5 WCH Sites
Sri Lanka: 5 WCH Sites
Thailand: 5 WCH Sites
Vietnam: 7 WCH Sites
Executive Management Haukur Hardarson, Co-Founder & Chairman Haukur has spent his life as a serial entrepreneur. Prior to
founding the Kalan Group he was the first chairman and
co-founder of a boutique investment bank in Iceland,
Askar Capital. Before that he was the founder and CEO
of a real estate investment management company AVP
that he sold in a cash transaction in 2006. His most
successful venture prior to Kalan was as founder and
executive chairman of Landmat, a mobile value added
services company that after a merger with Enpocket Inc
became the world´s largest mobile marketing company
and Haukur became the chairman of the combined
company. Enpocket was sold to Nokia in a significant
cash transaction. Haukur holds a BARCH in Architecture
(Illinois Institute of Technology, Chicago, USA).
Thomas Reilley, Co-Founder & CEO Mr. Reilley holds a B.A. in International Relations and
Economics (University of Minnesota, Minneapolis, USA).
In 1997, Mr. Reilley joined Bear, Stearns & Co. Inc in
Boston, and became a Senior Managing Director in
charge of overseeing relationships with ultra-high net
worth individuals and institutions. In 2002, he was
seconded to Bear, Stearns International Limited (“BSIL”)
in London to establish the International Private Client
Services division and served as its Executive Director.
Within BSIL, he served as one of the eight members of
the Executive Committee, which was responsible for
overseeing the European business. He left in October
2007 to form Kalan Capital.
Baron R. Ah Moo, CEO – Karavansara/Kalan RE Baron is the CEO of Kalan Real Estate and is a 20 year veteran of the hospitality and real estate industry. He has lived and worked in Asia, the US, Mexico, and the Pacific Islands. Prior to joining Kalan, Baron was the former CEO and Co-founder of Indochina Hotels and Resorts and helped to acquire, development and manage a $500 million portfolio of hospitality real estate in Vietnam. In addition to his position with Kalan, Baron also serves as the Chairman of the Tourism Working Group for the Vietnam Business Forum, has appeared on Bloomberg Television and has guest lectured at Cornell University’s School of Hotel Administration in Ithaca, NY and at the Cornell Nanyang Institute in Singapore. Baron holds a Master’s Degree in Hospitality Finance and Marketing from Cornell University.
Joshua Levine, Founder, Karavansara Hotels Joshua holds a B.A. in Environmental Design from UC Berkeley (1986) and a Master in Architecture from the Harvard University Graduate School of Design (1992). He has spent over 20 years of his professional career working as an Architect and Developer throughout Asia most extensively in South East Asia and Japan. He was the founder of REAL Architecture in 1996 which was one of Vietnam’s first international Architectural Design Studios. In 2005, he founded the Karavansara Group with a commitment to responsible and profitable property development in South East Asia.
A Division of Kalan Real Estate
> Part of a global investment group focused
on real asset investment primarily in
geothermal power and heating, financial
services, mobile VAS, real estate and
shipping.
> Team of professionals operating from offices
in Ho Chi Minh City, Hong Kong, Boston,
Kyoto and Reykjavik.
> Participates in all areas of the Real Estate
Investment Cycle including M&A, legal and
capital structure, debt financing, design and
development, project management, asset
management and exit and disposition.
> The Executive Team has over 45 years of
experience in the hospitality and real estate
industry and have owned and operated
properties throughout the world.
