1. 1Fertilizer Services for Rice Paddy and Para-rubber: Phase 1-Services Offering DesignNational Electronic and Computer Technology Center National Science and Technology Development Agency

2. Nation FirstValue proposition Localized/Personalized ICT for agriculture... Reflection... SIG DSSPolicyAgriculture Precision farmingAction Mobile application.....HRD.... NECTECSmart Farm Flagship SRI Platform NSTDA Food & Agriculture Cluster ICT 2020? National Agenda AEC ready? Food safetyFood security 3. SRI Thailand: Value Constellation NetworksServices Research Innovation Institute (SRII)Global networks Thailand ChapterCo-creation Value proposition .SIG Think-tankProblems based FlagshipArea based. Policy drivenCluster Political balanceNation First 4. Agriculture monitoring system SIG GI forData predictioStandardizatio n Crop n/Activities that on-process insuranceLegalcompliance DOAE, BAAC, Rice Dept., Seri culture SRI ServicesSIplatform Blue printplatform TMEC (domain specific)AAERU IDSRUTU ICCRU SPTU 5. -: Co-Creation for better quality of life () (. ) () ( ) () AIT, NECTEC 6. : () 7. : (Co-Creators) 8. Co-creation........helping together... making story.. Value constellation team work 9. Outcome: from service experiences toImprove quality of life 10. Physical Evidences Guiding Principle . .( )Knowledge sharing 11. Physical Evidences Guiding Principle . . . ()Knowledge sharing 12. Business Canvasp le ciri nPn gd iu iG 13. Business CanvasKey partners, Key resources & Key activities: / Services-In-Use 14. Business CanvasValue Proposition: services experiences businessmodel 15. Business CanvasValue Proposition: 16. Services Blueprint (Physical Evidence) (CustomerAction) (Visible StaffAction) (InvisibleStaff Action) (Policy and Procedure) (Internal Support System) 17. SoilSoil Mobile GIS/RS FertilizerFertilizer Fertilizersampling Test kit applicationLocalized stockingmixturesprayerPEFertilizer formulaorderFertilizer Fertilizer Soil samplerN-P-K analysiscalculatingapplying fertilizer mixingCAfarmers te Soil sampler N-P-K analysisPrinted Priva nyMobile Fertilizer aW/ test kitCommunity mapcomp FertilizerSprayingVSAMixing unitdevice mobile pre-ordervicesl Ser rISAApp. fertilizer Loca ovidepr . PPMobile GIS/RS Data collecting/ReportData collecting(before)(after)ISSapplicationLocalizedData processingMobile network/cloudESS As-Is mobile applicationRR 18. Services Offering Design 19. KM Guiding principle (Canvas model) Services delivery principle (Canvas model) man-to-man, man-to-machine, machine-tomachine,or self services Customer management (Blueprint model) value(value added, value inexchange) 20. Services co-creation network optimize services network (impression)-customers experiences Measurements qualitative 21. mangobar.wordpress.com Srithailand.wordpress.com