2012年戛纳创意节广播类获奖集

大奖

品牌: Go Outside Magazine广告公司: Talent ( São Paulo)

行业: 媒体与出版媒体: 广播市场: 巴西

执行创意总监: Joáo Livi创意总监: Philippe Degen、Felipe Luchi

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金奖

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品牌: Cine las Américas广告公司: LatinWorks ( Austin, TX)

行业: 文化、娱乐与运动媒体: 广播市场: 美国

首席创意官: Sergio Alcocer创意总监: Diego Castillo、AlejandroEgozcue、Sergio Hernández、NorbertoZylberberg

ADULT


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ACTION























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EPIC























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品牌: Old Spice广告公司: 韦登迪 ( Portland, OR)

行业: 美容与健康媒体: 广播市场: 美国

首席创意官: Dan Wieden执行创意总监: Mark Fitzloff、SusanHoffman创意总监: Craig Allen、Jason Bagley

LOOK


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品牌: 奔驰广告公司: 天联 ( Johannesburg)

行业: 汽车及相关服务媒体: 广播市场: 南非

执行创意总监: Rob McLennan创意总监: Jenny Glover、Brent Singer

CABO


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REUNION



















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BOSS



















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品牌: Earphone Bully广告公司: Eardrum ( Sydney, NSW)

行业: 公益与非盈利组织媒体: 广播市场: 澳大利亚

执行创意总监: James Burchill、NancyHartley创意总监: Ralphie Barnett、CristianStaal导演: Ralph van Dijk

BULLY


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品牌: 喜力广告公司: 灵智 ( New York City, NY)

行业: 酒精饮料媒体: 广播市场: 美国

首席创意官: Lee Garfinkel执行创意总监: Paul Bichler、SteveDoppelt创意总监: Brian Platt

GOOD SIDE


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品牌: 喜力广告公司: 灵智 ( New York City, NY)

行业: 酒精饮料媒体: 广播市场: 美国

首席创意官: Lee Garfinkel执行创意总监: Paul Bichler、SteveDoppelt创意总监: Brian Platt

CINCO





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品牌: Johanniter-Unfall-Hilfe广告公司: Serviceplan ( Munich)

行业: 公益与非盈利组织媒体: 广播市场: 德国

首席创意官: Alexander Schill创意总监: Till Diestel、Marc Vosshall

MILENA


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CHILD




















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HOLGER




















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品牌: Go Outside Magazine广告公司: Talent ( São Paulo)


执行创意总监: Joáo Livi创意总监: Philippe Degen、Felipe Luchi

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银奖

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品牌: 菲亚特广告公司: 李奥贝纳 ( Brussels)

行业: 汽车及相关服务媒体: 广播投放: 2011年03月市场: 比利时语言: 法语

创意总监: Jorrit Hermans、Tom Loockx导演: Raf Debraekeleer

FRANK DUBOCCAGE


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品牌: BFM广告公司: McCann Erickson ( Petaling Jaya)

行业: 媒体与出版媒体: 广播市场: 马来西亚

执行创意总监: Ean-hwa Huang、Szu-hung Lee创意总监: Ean-hwa Huang、Szu-hungLee文案: Gavin E Hoh、Ean-hwaHuang、Szu-hung Lee、Onn HoongYeoh

YAMEEN


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FREDA




























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AUDREY




























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品牌: 菲亚特广告公司: 李奥贝纳 ( Brussels)

行业: 汽车及相关服务媒体: 广播市场: 比利时

创意总监: Jorrit Hermans、Tom Loockx导演: Raf Debraekeleer

STEPHAN VAN BELLINGEN





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品牌: Toronto Crime Stoppers广告公司: 恒美 ( Toronto, ON)

行业: 公益与非盈利组织媒体: 广播市场: 加拿大

创意总监: Todd Mackie、DavidRoss、Denise Rossetto、Paul Wallace导演: Stephanie Pigott

WATCHING


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NOT SAFE






















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NIGHTMARE






















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品牌: Union Hearing Centre广告公司: 博达大桥 ( Toronto, ON)

行业: 专业与公共服务媒体: 广播市场: 加拿大

首席创意官: Robin Heisey创意总监: Robin Heisey、Jeff Hilts、JoePiccolo导演: Ted Rosnick

BABY


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品牌: Union Hearing Centre广告公司: 博达大桥 ( Toronto, ON)

行业: 专业与公共服务媒体: 广播市场: 加拿大

首席创意官: Robin Heisey创意总监: Robin Heisey、Jeff Hilts、JoePiccolo导演: Ted Rosnick

NATURE





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WINDOWS DOWN, MOODS UP





















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品牌: 联合国儿童基金会广告公司: 智威汤逊 ( Madrid)

行业: 公益与非盈利组织媒体: 广播市场: 西班牙

执行创意总监: Jaime Chávarri创意总监: Tomás Gui、Javier Wandosell

D + A + N IS DAN


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品牌: 联合国儿童基金会广告公司: 智威汤逊 ( Madrid)

行业: 公益与非盈利组织媒体: 广播市场: 西班牙

执行创意总监: Jaime Chávarri创意总监: Tomás Gui、Javier Wandosell

W + A IS WA





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品牌: Tourism Ireland广告公司: 智威汤逊 ( London (England))

行业: 旅游与运输媒体: 广播市场: 英国

执行创意总监: Russell Ramsey创意总监: Adam Scholes、Hugh Todd

CURRAGH RACES


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PIRATE BOAT TOUR





















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LISDOONVARNA MATCHMAKING FESTIVAL





















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CHARLES FORT





















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IRISH CONKER CHAMPIONSHIP





















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品牌: Clearblue广告公司: Lapiz ( Chicago, IL)


首席创意官: Laurence Klinger执行创意总监: Laurence Klinger创意总监: Maria Bernal、Pablo Ferrari

STORK


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品牌: Banco Popular de Puerto Rico广告公司: 智威汤逊 ( San Juan)

行业: 金融与法律服务媒体: 广播市场: 波多黎各

执行创意总监: Jaime Rosado创意总监: Miguel Fernández

THE MOST POPULAR SONG


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品牌: La Constancia广告公司: 扬罗必凯 ( Bogotá)

行业: 食品媒体: 广播市场: 哥伦比亚

首席创意官: Mauricio Rocha执行创意总监: Tito Chamorro、JulianJaramillo、Victor Osorio创意总监: Oscar Muñoz、Juan CamiloValdivieso文案: Andrés Celis、Julian Nuñez、JuanCamilo Valdivieso导演: Manuel Zanabria

MARCOS THE TUNA


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品牌: La Constancia广告公司: 扬罗必凯 ( Bogotá)

行业: 食品媒体: 广播市场: 哥伦比亚

首席创意官: Mauricio Rocha执行创意总监: Tito Chamorro、JulianJaramillo、Victor Osorio创意总监: Oscar Muñoz、Juan CamiloValdivieso文案: Andrés Celis、Julian Nuñez、JuanCamilo Valdivieso导演: Manuel Zanabria

NANY THE COW





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品牌: Protex广告公司: 扬罗必凯 ( São Paulo)

行业: 美容与健康媒体: 广播投放: 2012年03月市场: 巴西语言: 葡萄牙语

首席创意官: Rui Branquinho执行创意总监: Flavio Casarotti创意总监: Rui Branquinho、FlavioCasarotti文案: Laura Esteves、PedroGuerra、Kleyton Mouráo导演: Andre Namur

INTERSECTING LIVES I


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品牌: Protex广告公司: 扬罗必凯 ( São Paulo)

行业: 美容与健康媒体: 广播投放: 2012年03月市场: 巴西语言: 葡萄牙语

首席创意官: Rui Branquinho执行创意总监: Flavio Casarotti创意总监: Rui Branquinho、FlavioCasarotti文案: Laura Esteves、PedroGuerra、Kleyton Mouráo导演: Andre Namur

INTERSECTING LIVES II





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品牌: 雷诺广告公司: 阳狮 ( Brussels)


执行创意总监: Paul Servaes创意总监: Tom Berth、Geert deRocker、Alain Janssens

COURTESY


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品牌: Purina广告公司: 阳狮 ( São Paulo)

行业: 家居与日用品媒体: 广播市场: 巴西

首席创意官: Hugo Rodrigues执行创意总监: Hugo Rodrigues创意总监: Hugo Rodrigues导演: Roberio Barbosa、NadiaBlake、Fernando Forni、Hilton Raw

GETTING HOME


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PARK
























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SOFA
























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品牌: Chilean Police广告公司: 奥美 ( Santiago)

行业: 公益与非盈利组织媒体: 广播市场: 智利

首席创意官: Cesar Agost Carreño创意总监: Francisco Camacho、NicolasNeumann

MARCOS


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品牌: Chilean Police广告公司: 奥美 ( Santiago)

行业: 公益与非盈利组织媒体: 广播市场: 智利

首席创意官: Cesar Agost Carreño创意总监: Francisco Camacho、NicolasNeumann

JAVIERA





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品牌: Campbell's广告公司: 扬罗必凯 ( New York City, NY)

行业: 食品媒体: 广播市场: 美国

首席创意官: Jim Elliott执行创意总监: James Caporimo

KNOCK KNOCK


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DORM


















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POETRY


















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品牌: Radio1广告公司: Mortierbrigade ( Brussels)

行业: 媒体与出版媒体: 广播市场: 比利时

执行创意总监: Joost Berends、Philippede Ceuster、Jens Mortier导演: Thierry Van Durme

FÜR ELISE


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CAMPAIGNCHIVALRY






















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BUDDY






















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PAL






















铜奖

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品牌: VARIOUS/WAR CHILD FUNDRAISERSHOW广告公司: Global Radio Creative ( London(England))

行业: 公益与非盈利组织媒体: 广播市场: 英国

创意总监: Jo McCrostie

XFM NAKED BREAKFAST - AD BREAK 1


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首席创意官: Sergio Alcocer创意总监: Diego Castillo

MARADONA


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FOX


















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MISS PANAMA


















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品牌: Entega广告公司: 恒美 ( Berlin)

行业: 工业与农业媒体: 广播市场: 德国

首席创意官: Eric Schoeffler创意总监: Florentin Hock

THE ENTEGA ENERGY SAVING SPOT


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品牌: HMTM Hannover广告公司: 奥美 ( Frankfurt/Main)

行业: 教育媒体: 广播市场: 德国语言: 德语

首席创意官: Stephan Vogel执行创意总监: Matthias Storath

THE ABSOLUTE PITCH


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品牌: Tiger Brands广告公司: 腾迈 ( Johannesburg)

行业: 食品媒体: 广播市场: 南非

执行创意总监: Matthew Brink、AdamLivesey创意总监: Miguel Nunes

COLONY


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品牌: Tiger Brands广告公司: 腾迈 ( Johannesburg)

行业: 食品媒体: 广播市场: 南非

执行创意总监: Matthew Brink、AdamLivesey创意总监: Miguel Nunes

SECRET





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品牌: Pflag Canada广告公司: 博达大桥 ( Toronto, ON)


首席创意官: Robin Heisey导演: Gerry Mosby、Joey Serlin

JAZZ


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品牌: Colsubsidio广告公司: Lowe ( Bogotá)

行业: 文化、娱乐与运动媒体: 广播市场: 哥伦比亚

首席创意官: Jose Miguel Sokoloff创意总监: Carlos Camacho、GustavoMarioni

HARRY POTTER AND THE WOODEN BOY


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品牌: Colsubsidio广告公司: Lowe ( Bogotá)

行业: 文化、娱乐与运动媒体: 广播市场: 哥伦比亚

首席创意官: Jose Miguel Sokoloff创意总监: Carlos Camacho、GustavoMarioni

THE ILLIAD AND THE SEVEN DWARFS





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品牌: 绿色和平广告公司: 奥美 ( Johannesburg)

行业: 公益与非盈利组织媒体: 广播市场: 南非

首席创意官: Fran Luckin执行创意总监: Fran Luckin创意总监: Mike Martin、TselisoRangaka、Carl Willoughby

MIRIAM


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MICHAEL























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DAUGHTER























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REUNITED























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品牌: 莱卡广告公司: The Bravo Group ( New YorkCity, NY)

行业: 视听与电子产品媒体: 广播市场: 美国

首席创意官: Tony Granger、Markus Gut执行创意总监: Guillermo Vega创意总监: Hugo Castillo

COMPANY OUTING


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GRAND CANYON





















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PICTURE DAY





















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品牌: Benzac广告公司: 天联 ( Johannesburg)

行业: 美容与健康媒体: 广播市场: 南非


FARTS


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品牌: Chicken Licken广告公司: 天联 ( Johannesburg)

行业: 餐饮业媒体: 广播市场: 南非

执行创意总监: Rob McLennan创意总监: Graeme Jenner

HALITOSIS


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品牌: Chicken Licken广告公司: 天联 ( Johannesburg)

行业: 餐饮业媒体: 广播市场: 南非

执行创意总监: Rob McLennan创意总监: Graeme Jenner

BACTERIA





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品牌: 福特广告公司: 智威汤逊 ( Mexico City)

行业: 汽车及相关服务媒体: 广播市场: 墨西哥

首席创意官: Manuel Techera执行创意总监: Enrique Codesido、DanielGranatta

GPS


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品牌: Hit Productions广告公司: Lowe ( Makati City)

行业: 专业与公共服务媒体: 广播市场: 菲律宾

首席创意官: Leigh Reyes创意总监: Abi Aquino文案: Abi Aquino、Leigh Reyes导演: Dennis Cham

LOREM IPSUM


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品牌: Strand Book Stall广告公司: 李奥贝纳 ( Mumbai)

行业: 文化、娱乐与运动媒体: 广播市场: 印度

首席创意官: KV Sridhar执行创意总监: Nitesh Tiwari创意总监: Ashwiny Iyer Tiwari文案: Priyanka Patyal、Neeraj Singh

PUNISHMENT


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品牌: La Tercera广告公司: 智威汤逊 ( Santiago)

行业: 媒体与出版媒体: 广播市场: 智利

首席创意官: Leo Farfán执行创意总监: Leo Farfán创意总监: Pablo Herrera、MariellaRivera美术指导: Esteban Espinoza

DIVERSITY


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品牌: La Tercera广告公司: 智威汤逊 ( Santiago)

行业: 媒体与出版媒体: 广播市场: 智利

首席创意官: Leo Farfán执行创意总监: Leo Farfán创意总监: Pablo Herrera、MariellaRivera美术指导: Esteban Espinoza

UNBELIEVABLE





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品牌: Pause Home Entertainment广告公司: Åkestam Holst ( Stockholm)

行业: 文化、娱乐与运动媒体: 广播市场: 瑞典

导演: Patrik Larsson

UNUSUALLY WIRELESS SOUND


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品牌: Bundaberg广告公司: 李奥贝纳 ( Sydney, NSW)

行业: 酒精饮料媒体: 广播市场: 澳大利亚

首席创意官: Andy Dilallo创意总监: Tim Green

BUTTERFLY


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品牌: Bundaberg广告公司: 李奥贝纳 ( Sydney, NSW)

行业: 酒精饮料媒体: 广播市场: 澳大利亚

首席创意官: Andy Dilallo创意总监: Tim Green

PIG





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品牌: London Metropolitan Police广告公司: 天联 ( London (England))

行业: 专业与公共服务媒体: 广播市场: 英国

执行创意总监: Paul Brazier创意总监: Steve Jones、Martin Loraine

BUS


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品牌: London Metropolitan Police广告公司: 天联 ( London (England))

行业: 专业与公共服务媒体: 广播市场: 英国

执行创意总监: Paul Brazier创意总监: Steve Jones、Martin Loraine

TUBE





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品牌: Women's Aid广告公司: 天联 ( London (England))


执行创意总监: Paul Brazier创意总监: Steve Jones、Martin Loraine导演: Dominic Savage

CALL TO STOP


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NO STOPPING




















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YOU CALLED, IT STOPPED




















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品牌: Follow Magazine广告公司: 恒美 ( São Paulo)


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IS THE NEW


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品牌: Marvin Magazine广告公司: 恒美 ( Mexico City)

行业: 媒体与出版媒体: 广播市场: 墨西哥

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JOHN LENNON


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品牌: Marvin Magazine广告公司: 恒美 ( Mexico City)

行业: 媒体与出版媒体: 广播市场: 墨西哥

首席创意官: Walter Aregger、HernanIbarra创意总监: Hache、Pablo Maldonado

QUEEN





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Documents

2012年戛纳创意节广播类获奖集