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22001133 CCOONNNNEECCTTIICCUUTT MMAASSTTEERRSS’’ GGAAMMEESS SSPPOONNSSOORR OOPPPPOORRTTUUNNIITTIIEESS

““WWhhoo YYoouu CCaalllliinngg OOlldd”” -- CCeelleebbrraattiinngg 3344 YYeeaarrss ooff EExxcceelllleennccee

The Connecticut Masters’ Games, a Division of the Connecticut Sports Management Group, Inc. is a registered 501(c)(3) Non-Profit Organization and the Official State Masters’ and Senior Games of Connecticut!

Connecticut Sports Management Group, Inc.

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TTEESSTTIIMMOONNIIAALLSS…….... Carolyn Vanacore, Professor Emerits - Southern CT State University, CSMG Board Member and CT Masters' Games Participant. "In 1987, a professional friend, Dr. Will Berger invited me to a meeting at the University of Bridgeport to provide input and support for a new venture, called Senior Games. I eagerly became part of the planning team, as well as an enthusiastic competitor. Many of us did not have the opportunity to compete as young women and this sounded great to us. In 1990, I competed in my first National Senior Games in Tennis at Syracuse University and have continued to compete since that time. In 2001, we entered our first women's 60+ Basketball Team from Connecticut and since those humble beginnings that number has tripled." Jan Brown, Women's Softball Coordinator, Softball, 3-on-3 Basketball, Pickleball and Racquetball Participant "My experience with CT Games since 2004 has been pure fun and wholly inspirational! I look forward to each year and hope that any and all 50+ athletes come on out to play!" Mel Siebold, Swimming Coordinator "I have thoroughly enjoyed working with Senior Games Administration and seeing the enjoyment the athletes experience. Not only the competition but the fellow ship that prevails during the day and after the competition." John Auer, President, Northeast Masters' Cycling Association "2012 was our first year working with the Connecticut Masters' Games and we enjoyed the experience greatly. The event was safe, well organized and run with the precision of a fine Swiss watch. The Connecticut Masters' Games were included in our Championship Series and based on all of the positive feedback from our members, it is to be expected that it will be part of the Series for many years to come." Phil Rockwell, Tennis Participant and 2011 Connecticut Masters' Games Athlete of the Year "Participating for the past 10 years in the Connecticut Masters Games has given me some of my most enjoyable tennis experiences. The events have been well organized, and the competition and camaraderie have been terrific, as have been the opportunities to play in the national events around the country." Janice Pauly, Pickleball Coordinator and Participant "Some of the words that have be used by our competitors to describe the Connecticut Masters Games Pickleball Tournament include fun, camaraderie, great exercise and competition and a super way to meet new friends. As the sport of pickleball grows, we hope to continue this tournament tradition that provides so many positive benefits for our masters players." Dan O'Donnell, Track & Field, Softball and 3-on-3 Basketball Participant The Connecticut Masters Games has been such a totally enjoyable, focused and fulfilling annual event in my life for the past 17 years. For the past several years I have been encouraging, even sponsoring, a number of friends to participate. This past year, 2012, I personally sponsored more than 100 athletes in Basketball, Softball and Track & Field. The whole staff at CSMG is inspirational in their energy and dedication to their mission of promoting sports and healthy lifestyles to people of all ages in Connecticut. That synergy has sparked me to continue to works towards fulfilling my dream of founding a (complimentary) athletic organization of my own: "Socrates"...

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IINNTTRROODDUUCCTTIIOONN……....

Who: Since the inception of the “Games” in 1979, more than 40,000 amateur masters athletes have participated. The Connecticut Masters' Games is a 501(c) (3) organization dedicated to providing a forum that initiates and encourages camaraderie through athletic competition and the Olympic spirit. The event assists in maintaining a healthy lifestyle and promotes positive healthy activities for the participants, their families and the communities where they live.

What: The Connecticut Masters' Games (formerly known as the Connecticut Senior Games) is the largest masters amateur multi sport Olympic-style sporting event in Connecticut for athletes ages 30 through 90+. Now in its 34th year of uniting Connecticut’s residents in the common bond of amateur sport and Olympic spirit. This event is recognized by the US Olympic Committee and the Connecticut Masters' Games is a member in good standing of the National Senior Games Association.

Where: The “Games” will be hosted by the City of New Britain in 2013. Competitions will also take place around the state at top college, high school and municipal venues.

When: Saturday, May 18th and Sunday, May 19th

Participants: More than 1,300+ participants will take part in the 2013 Connecticut Masters' Games!

Mission Statement: − To promote better overall health and fitness among masters athletes . − To recognize & reward athletes who have chosen to participate in the Connecticut Masters’ Games, that reflect positively on them, their families and respective

communities. − To provide a unique forum which embodies the Olympic spirit of competition. − To inspire the development of physical and competitive abilities by Connecticut's masters athletes.

Benefits: − Extensive Marketing Campaign which includes Radio, Print, Internet and Direct Mail. − Reach a diverse active adult market throughout the entire state of Connecticut − Naming and advertising opportunities throughout the games and supporting events. − Coupon distribution and product sampling opportunities at various events. − Tickets and invitations to banquets and events that support the “Games”. −

Connecticut Masters’ Games 50 Founders Plaza, Suite 301, E. Hartford , CT 06108. Office (860)528-4588. Fax (860)291-8032 www.ctmastersgames.org

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22001133 CCAALLEENNDDAARR OOFF EEVVEENNTTSS…….... TTHHUURRSSDDAAYY,, FFEEBBRRUUAARRYY 2288TTHH 19th Annual Director’s Club Banquet Aqua Turf Club, Southington Attendance Approximation: 300+

MMOONNDDAAYY,, MMAAYY 1133TTHH 21st Annual Golf Scramble

Stanley Golf Course, New Britain Attendance Approximation 144+ Golfers

MMAAYY 1188TTHH && 1199TTHH 34th Connecticut Masters' Games Formerly known as the Connecticut Senior Games Hosted by the City of New Britain Attendance Approximation: 1,300+ Athletes

SSAATTUURRDDAAYY,, JJUUNNEE 88TTHH -- 1122TTHH 2nd Annual CT Masters’ Games & SSUSA Softball Tournament Attendance Approximation: 40+ Teams (500 Participants)

JJUULLYY 1199TTHH -- AAUUGGUUSSTT 11SSTT 2013 National Senior Games Cleveland, Ohio Attendance Approximation: 15,000 Athletes

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HHIISSTTOORRYY.......... The Connecticut Senior Olympics (now known as the Connecticut Masters' Games) began in 1979 when Phil Lubarsky, a retired physical education teacher, identified the need for physical activity among older people residing in the state. With just 167 participants, the first Olympiad was held October 14 and 21, 1979 in the City of Bridgeport. For the next 17 years the games were hosted by the University of Bridgeport and were held in the greater Bridgeport area. Over the years, the games grew from a three day weekend in June to include a year round program; from 167 athletes to more than 850 Olympians. In 1994, the Calendar House (Southington) members and Senior Olympians Lucille Sweeney, Roy Rodrigues and George Varga voiced their concerns on the future of the Connecticut Senior Olympics. Due to the growth in the number of participants and events, various competitions events and activities were located in scattered sites throughout Connecticut. The Board of Directors of the Connecticut Senior Olympics would need to search for a new location. At this opportune time, former local newspaper reporter, Florence Millette was covering a story on the “Games”. Sensing that this was a scoop in the making, Flo quickly interviewed the three calendar House members and contacted the Connecticut Senior Olympics Board of Directors to see what could be done to relocate the game to Southington. Within months, a steering committee was put together to research and develop the proper information and submit a proposal to the Senior Olympic Board. Through the combined efforts of Florence Millette and Barbara Coleman (CEO and President of the Southington Chamber of Commerce) and others, hard work and persistence achieved the desired results. On June 6, 7, and 8 of 1997, the Town of Southington Hosted the 18th Annual Connecticut Senior Olympics- Summer Games. All events were held within a six mile radius of each other at Southington High School, Southington YMCA, Brunswick Super Bowl Lanes and Satellite center throughout the town. The "Games" remained in Southington through 2001 and continued to expand and offer various summer and winter events. In 2000 and 2001 talks began with the Nutmeg State Games organization to take over the management of the Connecticut Senior Olympics. The CT Senior Olympics staff and board of directors was almost entirely volunteer and finding adequate funding to support the event had become problematic. In February of 2002, the Nutmeg State Games Board of Directors voted to make the CT Senior Olympics a division of the Nutmeg State Games. The Connecticut Senior Olympics were held in New London in 2002 and 2003 utilizing facilities at Connecticut College and the United States Coast Guard Academy. In 2004, the Connecticut Senior Olympics changed its name to the Connecticut Senior Games and moved the event to Hartford and Trinity College. At that time the Board of Directors created the incorporation of the Connecticut Sports Management Group. Both the Connecticut Senior Games and the Nutmeg State Games became divisions under one corporate structure. The event reached an all time high in participation with 1,027 participants competing in 17 different sporting events. The Connecticut Senior Games remained in Hartford and Trinity College through 2009. The "Games" moved to Manchester in 2010 and then to New Britain for 2011 and 2012. The 2012 "Games" reached a new high with 1,347 participants taking part in 15 different sporting events. In September of 2012, the board of directors voted to change its name from the Connecticut Senior Games to the Connecticut Masters' Games.

CCOONNNNEECCTTIICCUUTT MMAASSTTEERRSS'' GGAAMMEESS PPRREEVVIIOOUUSS HHOOSSTT CCIITTIIEESS - 1979 - 1996 - City of Bridgeport & the University of Bridgeport - 2004 - 2009 - City of Hartford & Trinity College - 1997 - 2001 - Town of Southington - 2010 - Town of Manchester - 2002 - 2003 - City of New London & Connecticut College - 2011 - 2013 - City of New Britain & Central CT State University

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KKEEYY MMAARRKKEETTIINNGG PPOOIINNTTSS……....

→ Any athlete 50 years of age and older can participate in the Connecticut Masters' Games.

→ The Connecticut Masters’ Games now offers 30+ and 40+ divisions in Pickleball, Track and Field, 3 on 3 Basketball, Volleyball and Slow Pitch Softball.

→ Connecticut Masters’ Games is recognized by the National Senior Games Association and the US Olympic Committee as the official State Masters’ and Senior Games of Connecticut.

→ The number of 55 and older seniors who joined health clubs and gyms has jumped 119%, and life expectancy has increased 30 years in the past century. Seniors are more active, committing their free time found in retirement to volunteer, travel, and recreation activities

→ Connecticut Masters Games medalists qualify for the National Senior Games competition which is held every other year. A minimum of 12,000 athletes from 50 participating states compete in this two weeklong event.

→ There are currently 483 million people the age of 65 and older. Projections indicate the number will increase to 974 million by 2030.

→ The 55-plus age group controls more than three-quarters of this country's wealth and the 65-plus group has twice as much income per capita as the average baby boomer.

→ By 2020, the senior population will number approximately 115 million.

→ The current senior population possesses over $900 billion in spending money.

→ An extensive publicity outreach campaign is planned each year that includes multiple press releases announcing the “Games”, print and radio outlets throughout the state, as well as internet and email marketing. The Connecticut Masters' Games Email Marketing Campaign reaches over 10,000 Connecticut residents monthly.

→ The Connecticut Masters' Games is an OPEN state (allow out of state residents to participate in the "Games") and provides a significant economic impact to the host city.

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NNOOTTEEWWOORRTTHHYY FFEEAATTUURREESS……....

OLYMPIC MODEL → Few events in Connecticut embody the spirit and

values of masters’ amateur athletics like the Connecticut Masters’ Games.

AFFORDABILITY

→ The “Games” are similar in nature to other events that provide professionally managed cost for the participants. The average Entry Fee is $30.00 per participant.

ATTRACTIVE

→ The Connecticut Masters’ Games continue to thrive despite the numerous sport and amusement alternatives available today. The “Games” remain a must-attend event because it’s an honor and great opportunity to be a part of the competition. Medalists qualify to compete at the National Senior Games which is held every other year throughout the United States.

SUSTAINABILITY

→ The “Games” have remained viable for thirty-four years in good and bad economic times due to strong leadership from its Board of Directors, an experienced and dedicated staff and carefully developed relationships with athletes, facilities, and officials across Connecticut.

VOLUNTEERISM

→ Each year 250+ volunteers come together to help unite Connecticut through amateur athletics. Volunteers range from coaches, referees, officials, sport coordinators, interns, to medical staff members. Our substantial volunteer support from numerous organizations allows more funds to be spent on the athletes.

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22001133 SSPPOORRTT OOFFFFEERRIINNGGSS……....

→ Archery → Badminton → Basketball (3-on-3) → Bowling → Cycling → Golf → Pickleball → Racquetball → Softball (Slow-pitch) → Shooting → Swimming → Table Tennis → Tennis → Track & Field → Volleyball

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PPAARRTTIICCIIPPAATTIIOONN…….... The Connecticut Masters’ Games is an “open” state and athletes from across the nation take part in the “Games” each year. Masters’ Games participants have a diverse racial and socio-economic background and are well represented in the “Games.” In 2012, athletes from seventeen different states participated in the "Games": AZ, CA, CT, DE, FL, MA, ME, NH, NJ, NM, NY, PA, RI, TX, VA, VT, WV Athletes of all ages and ability levels compete in the 15 sports offered at the Connecticut Masters’ Games. Competition is available for the following age groups: 30-39, 40-49, 50-54, 55-59, 60-64, 65-69, 70-74, 75- 79, 80-84, 85-89, 90+

* The 30-39 and 40-49 age groups are only available for the following sports: 3-on-3 Basketball, Softball, Volleyball and Track & Field

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11%

19%

22%

16%14%

8%

2% 2%1%

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15%

20%

25%

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CCOONNNNEECCTTIICCUUTT SSPPOORRTTSS MMAANNAAGGEEMMEENNTT GGRROOUUPP BBOOAARRDD OOFF DDIIRREECCTTOORRSS……....

EXECUTIVE BOARD - Officers - Mark Lauretti, Mayor of Shelton, President - Stephen Cassano, State Senator 4th District, Vice President - Joe Jeamel, Rockville Bank (Retired), Treasurer - Brian Cuddeback, CIGNA, Secretary - Don Drust, ShopRite Supermarkets, Past President

EXECUTIVE BOARD - Members at Large - Arthur Baker, Stanley Access Technologies, LLC - Curtiss Clemens, Sr., Century 21/Clemens & Sons - Brendan Kennedy, Camilliere, Cloud & Kennedy - Jay Malcynsky, Gaffney, Bennett & Associates - Joseph McDonald, McDonald Law Associates - William Mudano, CSMG Executive Director (Retired) - Dominick Perno, PMA Companies - David Polk, First Tee - Connecticut

FULL BOARD

- Jim Amann, Former Speaker of the House, State of CT - Frederick Beckham, Associated Press - Russ Hauswirth, Highland Capital Brokerage - Steven Hunt, W.B. Mason - Dr. Keith Overland, American Chiro Assocation - Jeffery Pugliese, Middlesex Chamber of Commerce - Brian Smith, Smith Brothers Insurance, Inc., - JJ Twigg, Hartford Financial Associates - Sarah Tarbox, Enterprise Holdings, LLC - Carolyn Vanacore, Professor Emeritus, SCSU - Michael Zubretsky, Red Stone Commercial Funding

HONORARY BOARD - Richard J. Belliveau, First Co. Governor's Horse Guards, Kevin P. Brown, ING, Brian Comer, ING, Jeanne Cormier, H.W. Lochner, Inc., Joseph Desautel, Downes Construction Co.,

LLC, Howie Dickenman, Central CT State University, Sanjay Gupta, Merton Oxon, Carol Krantz, Metlife, Dr. John Lahey, Quinnipiac College, John B. Larson, Member of Congress, Charles T. LeConche, CT Laborer’s District Council, Donny Marshall, The University Club of Connecticut, Joseph V. Meaney, Jr., Cranmore, Fitzgerald & Meaney, Joseph Ramondetta, Dick Repeta, Futuramik Industries, Donald “Dee” Rowe, UCONN, Steve Schloss, Bank of America, Michael J. Skelley, MJ Skelley Associate, Robert Valorie, RAV Associates, Henry Wrotniak, Sanditz Travel

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MMEEDDIIAA && PPRROOMMOOTTIIOONN……....

Connecticut Masters’ Games “Family of Sponsors” will all be included in the event’s media and marketing plan, which includes the following: Media - 4 weeks of ads and press releases in daily and weekly community newspapers. Athlete T-shirt - 1,300+ T-shirts with logos distributed to every athlete that registers. Volunteer T-shirt – 500+ T-shirts with logos distributed to every coach and volunteer in the “Games”. Poster - 2,500 posters printed and distributed to every senior center, health club, and YMCA in Connecticut. Entry Postcard - 7,500+ postcards with registration information mailed to every past participant, senior center, health club, and YMCA in Connecticut. Final Packets - 1,300 distributed to athletes who qualify for final events. Event Program - 3,000 copies distributed to all participants and published in the New Britain Herald prior to the competition. Website - Banner ad located on Connecticut Masters’ Games homepage - www.ctmastersgames.org – which receives 35,000+ “Unique Visits” annually. E-mail Blasts - Monthly correspondence to a database of over 10,000+ past participants, coordinators and volunteers.

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SSPPOONNSSOORR BBEENNEEFFIITTSS……....

Your organization has the opportunity to contribute to the continued success of the Connecticut Masters' Games and gain visibility by becoming a part of our "Family of Sponsors". The Connecticut Masters' Games offers a wide range of sponsorship opportunities beginning at a $1,000 investment and ranging upwards of $20,000. Benefits included in a sponsorship depend on the sponsorship level and the dollar amount. The information below includes an overview of benefit opportunities available to corporate sponsors and partners.. Depending upon your organization's interest, budget, and marketing goals, we want to work with you to help you make the most of your sponsorship.

Title Presenting Gold Silver Bronze Benefits $20,000 $10,000 $5,000 $2,500 $1,000 Directors Club Banquet 10 Invitations 5 Invitations 3 Invitations 2 Invitations - Spring Golf Tournament 4 Invitations 2 Invitations 1 Invitations - - Name/Logo Incorporated into CSG Logo √ √ - - - Logo on Athlete T-Shirt (1,300+) √ √ √ - - Logo on Volunteer T-Shirt (500+) √ √ - √ √ Sport Flyers Logo √ √ √ √ √ Finals Packet Ad √ √ √ - - Finals Packet Logo √ √ √ √ √ Poster Logo √ √ √ √ √ Registration Postcard Logo √ √ √ - - Event Program Ad √ √ √ √ - Event Program Logo √ √ √ √ √ Online Registration Logo √ √ √ √ - Online Reg. Email Confirmation Logo √ √ √ √ √ Logo on Email Marketing Campaign √ √ √ - - Website Banner Ad √ √ √ √ √ Website Logo & Link √ √ √ √ √ Venue Banners √ √ √ √ - Venue Sampling √ √ √ √ √ Coupon Distribution √ √ √ √ √ Medal Ceremony Participation √ √ √ √ √

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IINN--KKIINNDD SSPPOONNSSOORRSSHHIIPPSS…… In addition to cash sponsorships, the Connecticut Masters’ Games relies heavily on national and local Connecticut companies as service or product providers. This gives companies the opportunity to showcase their products and/or services to thousands of participants, coaches, volunteers, family members and spectators. The value of these in-kind contributions is used to establish the level of sponsorship and promotional opportunities that will be provided. Please see the list below of in-kind needs of the Connecticut Masters’ Games:

- Apparel Provider

- Communications Provider

- Hospitality Sponsor

- Media Partners: TV, Radio, Print

- Medical Supplies Provider

- Office Supply Sponsor

- Printing Provider

- Soda / Beverage Provider

- Sport Drink Provider

- Sports Equipment Provider

- Storage Unit Provider

- Technology Providers

- Transportation Provider

- Volunteer Food Provider

- Water Provider 12

SSPPEECCIIAALL EEVVEENNTT SSPPOONNSSOORRSSHHIIPPSS –– DDIIRREECCTTOORR’’SS CCLLUUBB BBAANNQQUUEETT…… The Director’s Club Banquet will celebrate its 19th anniversary in 2013 and is the main annual fundraising event of the Connecticut Masters' Games and the Nutmeg State Games. Funds raised from the Director’s Club Banquet go directly into the general fund and are used to support both the Connecticut Masters' Games and the Nutmeg State Games.

EVENT DETAILS:

- Thursday, February 28th - Aqua Turf Club, 556 Mulberry St. Plantsville, CT - Banquet Chairman: Jay Malcynsky - Cost: $250.00 per person

o $2,500.00 per table (10)

SPONSORSHIP OPPORTUNITIES:

Gift Sponsor - Recognition in all promotional materials

- Company name imprinted on 300+ gifts

- Corporate banner(s) prominently displayed

- 10 Complimentary Invitations

- Sponsorship Amount - $7,500.00 Dinner Sponsor - Recognition in all promotional materials

- Corporate banner(s) prominently displayed

- 10 Complimentary Invitations

- Sponsorship Amount - $5,000.00 Cocktail Reception Sponsor - Recognition in all promotional materials

- Corporate banner(s) prominently displayed

- 4 Complimentary Invitations

- Sponsorship Amount - $2,500.00

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SSPPEECCIIAALL EEVVEENNTT SSPPOONNSSOORRSSHHIIPPSS –– SSPPRRIINNGG GGOOLLFF SSCCRRAAMMBBLLEE…… The Spring Golf Scramble will celebrate its 21st anniversary in 2013 and is our second largest annual fundraising event. Funds raised from the Spring Golf Scramble go directly into the general fund and are used to support both the Connecticut Masters' Games and the Nutmeg State Games. EVENT DETAILS:

- Monday, May 13th - Event Times: Shotgun Start 11:00 AM, Cocktail Hour 4:00

PM, Dinner 5:00 PM - Stanley Golf Course, 245 Hartford Rd. New Britain, CT - What you will receive: Lunch (during play), driving range balls,

brand new carts with GPS, a outstanding gift, drink carts, one full hour of cocktails and hors-d’oeuvres, full dinner with open bar, golf balls, and prizes (Gross & Net)

- Cost: $250.00 per player / $1,000.00 per foursome - Tee Sign Cost: $150.00 per sign.

SPONSORSHIP OPPORTUNITIES:

Tournament Sponsor Cocktail Hour Reception On-Course Beverage Sponsor - Recognition in all promotional materials √ - Recognition in all promotional materials √ - Recognition in all promotional materials √ - Corporate banner(s) prominently displayed √ - Corporate banner(s) prominently displayed √ - Corporate banner(s) prominently displayed √ - Golf package for 8 players √ - Golf package for 4 players √ - Golf package for 4 players √ - Recognition at awards reception √ - Recognition at awards reception √ - Recognition at awards reception √ - Sponsorship Amount - $7,500.00 - Sponsorship Amount - $2,500.00 √ - Sponsorship Amount - $2,000.00 Golf Cart Sponsor Lunch Sponsor Driving Range & Support Sponsor - Recognition in all promotional materials √ - Recognition in all promotional materials √ - Recognition in all promotional materials √ - Corporate banner(s) prominently displayed √ - Corporate banner(s) prominently displayed √ - Corporate banner(s) prominently displayed √ - Golf package for 4 players √ - Golf package for 4 players √ - Golf package for 4 players √ - Recognition at awards reception √ - Recognition at awards reception √ - Recognition at awards reception √

- Sponsorship Amount - $2,500.00 - Sponsorship Amount - $3,00.00 - Sponsorship Amount - $1,500.00

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