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2015 Business Result

2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

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Page 1: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

2015 Business Result

Page 2: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

본 자료는 2015년 실적에 대한 외부 감사인의 회계검토가 완료되지 않은 상태에서

투자자 여러분의 편의를 위하여 작성된 자료입니다. 따라서 본 자료의 일부 내용은

회계검토 과정에서 변경될 수 있음을 양지하시기 바랍니다.

2015 business result is prepared for investors’ consideration only before

completion of independent auditors’ review. Therefore, parts of contents on this

material could be changeable during independent auditors’ review.

1

Page 3: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Contents

2

Ⅰ. 2015 Review

Ⅱ. Market analysis

Ⅲ. Performance analysis

Ⅳ. Financials - Income statement

Ⅴ. Small SUV market status & award for Tivoli

Ⅵ. 2016 Forecast

Page 4: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

2015 Review

3

• Successful Tivoli launch - Total sales volume: 63,693 vehicles

- Domestic market share out of SUV-B

segment: 55%

• Focus on profitability - Concentrate on domestic sales

(Domestic portion increase:

+20%p, ‘14. 49% → ‘15. 69%)

• Favorable market status - Strong SUV demand

- Low oil price (WTI): -47.7% (vs. 2014)

- F/X: KRW1,131.33/USD

(+7.4% vs. 2014)

• Stable relationship between company and labor union

- No production disruption for 6 years in a row

- Agreement of gradual reinstatement of layoff workers

in 2009

• Q4 Operating profit since Q3 2013

- Sales volume : 40,890 vehicles

(+18% vs. Q4 2014) SYMC

Page 5: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Quarterly market trend (Including imported cars)

Domestic Market Trend

4

227K 218K 248K

227K 259K

214K 228K 234K 283K

93K 87K

97K 89K

105K

103K

129K 122K

154K

23K 21K

23K 33K

29K

29K

35K 33K

33K

64K 56K

58K 49K

62K

58K

62K 56K

60K

28.7% 28.1% 28.2%

30.7% 29.6%

32.7%

36.0% 34.9% 35.3%

Q4 2013

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

PC SUV MPV Commercial RV M/S Q4 2015 (vs. Q4 2014)

- Total market : +16.5% (Domestic makers : +15.0%, Imported : +28.2%)

- PC : +9.5%

- SUV : +46.2%

· Strong demand

· New car effect : Tivoli, Tucson, Sportage

- MPV : +12.9%

- RV M/S : 35.3% (+5.7%p vs. Q4 2014)

- SYMC Market share in total market

Q4 2014 : Q4 2015 = 4.3% : 5.7%

※ Unit: vehicles

(Imported cars → PC, SUV, MPV)

407K 382K

425K 398K

455K

404K

454K 446K

531K

Page 6: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Domestic Market Trend

5

899K 951K 959K

324K 378K

508K 98K

107K

130K 219K

225K

236K

27.4% 29.2%

34.8%

2013 2014 2015

PC SUV MPV Commercial RV M/S 2015 (vs. 2014)

- Total market : +10.4% (Domestic makers : +8.6%, Imported : +24.2%)

- PC : +0.8%

· Domestic makers: -3.0%

- SUV : +34.5%

· Strong demand and new car effect

- MPV : +22.3%

- RV M/S : 34.8% (+5.6%p vs. 2014)

- SYMC market share in total market

2014 : 2015 = 4.2% : 5.4%

Yearly market trend (Including imported cars)

1,539K

1,660K

1,833K

※ Unit: vehicles

(Imported vehicles → PC, SUV, MPV)

Page 7: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

7,721K

7,238K

2,586K

2,159K

1239K

1256K

Jan.~Oct. 2015

Jan.~Oct. 2014

10,398K

11,025K

5,413K

3,652K

1867K

1782K

Jan.~Nov. 2015

Jan.~Nov. 2014

Overseas Market Trend

6

Others

※ Unit : Vehicle

※ Source : IHS Automotive

※ Excluding commercial vehicles

※ ( ) : SUV portion out of total market

Europe (30 Countries)

China

Russia

11.01M

11.93M

- Total market : +8.4%

- SUV market : +19.8%

- Total market : +5.8%

- SUV market : +48.2%

810K

1,156K

493K

822K

48K

91K

Jan.~Nov. 2015

Jan.~Nov. 2014

- Total market : -34.4%

- SUV market : -40.0%

PC SUV MPV Others

2.22M

1.45M

17.66M

18.67M

(20%)

(22%)

(37%)

(34%)

(21%)

(29%)

Page 8: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

SYMC Sales Volume in Q4 2015

7

19,522

30,421

15,278

10,469

Q4 2014 Q4 2015

34,800

40,890

-31%

+56%

+18%

※ Unit: vehicle

(44%)

(56%)

(26%)

(74%)

Sales volume increase

- Total Sales : +6,090 units (+18%)

· Domestic : +10,899 units (+56%)

· Export : -4,809 units (-31%)

Domestic portion increase : +18%p

- Q4 2014 : Q4 2015 = 56% : 74%

Export by region (vs. Q4 2014)

- W. Europe : +124%

- E. Europe(Including Russia) : -98%

Tivoli sales

- Q4 : 20,170 units

(Domestic : 15,373 units, Export : 4,797 units)

(Q1: 9,826 units, Q2: 17,179 units, Q3: 16,518 units)

Domestic Export

Page 9: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

SYMC Sales Volume in 2015

8

69,036

99,664

72,011

45,100

2014 2015

141,047 144,764

-37%

+44%

+3%

※ Unit: vehicle

(51%)

(49%)

(31%)

(69%)

Sales volume increase

- Total Sales : +3,717units (+3%)

· Domestic : +30,628 units (+44%)

· Export : -26,911 units (-37%)

Domestic portion increase : +20%p

- 2014 : 2015 = 49% : 69%

Export by region

- W. Europe : +108%

- E. Europe(Including Russia) : -98%

Tivoli sales

- 2015 : 63,693 units

(Domestic : 45,021 units, Export : 18,672 units)

Domestic Export

Page 10: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

9

W. Europe

China

※ % out of export sales volume

(Including CKD)

Others South America

E. Europe

※ Including: Russia

35%

1%

17%

5%

17%

22% 23%

16%

15%

49%

2014 2015 2014 2015

2014 2015 2014 2015 2014 2015

Region-wise Export in 2015

Page 11: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Income Statement(Consolidated) / Q4 2015

Category Q4 2014 Q4 2015 Change Change(%)

Sales 830.5 974.7 144.2 17.4%

Cost of sales 711.0 809.3 98.3 13.8%

Gross Profit 119.5 165.4 45.9 38.4%

SG&A 151.7 143.6 -8.1 -5.3%

Operating Profit -32.2 21.8 54.0 Turn into

profit-making

PBT -16.9 19.2 36.1

PAT -16.9 19.1 36.0

(Unit: billion krw)

10

Page 12: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Operating Costs / Q4 2015

Q4 2014 Q4 2015

-2.6%p

Cost of sales % SG&A expense %

18.3%

14.7%

※ (Cost of Sales/Sales)*100 ※ (SG&A expenses/Sales)*100

Q4 2014 Q4 2015

11

85.6%

83.0%

-3.6%p

Page 13: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Income Statement(Consolidated) / 2015

Category 2014 2015 Change Change(%)

Sales 3,326.6 3,390.1 63.5 1.9%

Cost of sales 2,869.5 2,868.8 -0.7 -0.0%

Gross Profit 457.1 521.3 64.2 14.0%

SG&A 534.1 557.1 23.0 4.3%

Operating Profit -76.9 -35.8 41.1

PBT -50.7 -61.9 -11.2

PAT -50.9 -61.9 -11.0

(Unit: billion krw)

12

Page 14: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Operating Costs / 2015

2014 2015

-1.7%p

Cost of sales % SG&A expense %

16.1% 16.4%

+0.3%p

※ (Cost of Sales/Sales)*100 ※ (SG&A expenses/Sales)*100

2014 2015

13

86.3%

84.6%

Page 15: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

Small SUV market status & award for Tivoli

14

184K 208K 251K 261K 309K 374K

1,320K 1,498K 1,649K

390K 585K

816K

2013 2014 2015(E)

Europe (34 countries)

SUV-B

Portion 18% 23% 26%

30K 31K 28K

121K 134K 186K

131K 140K 152K 9K

29K

82K

2013 2014 2015

3% 9% 18%

Domestic

291K 333K

448K

2,155K 2,600K

3,090K

※ Unit : Vehicle

※ Source : IHS Automotive, SYMC

※ Domestic: Excluding imported car

SUV market status

Award for Tivoli

Safety

Tivoli Long Body: Coming soon!

• 2015 Safety car of the Year

: Excellence award

- Organized by Ministry of

Land, Infrastructure and

Transport

Design

• Good design 2015

- Organized by The

Ministry of Trade

Industry and Energy

Energy efficiency

• Energy Winner 2016

- Organized by Consumers

Korea and The Ministry of

Trade Industry and Energy

SUV-B

SUV-C

SUV-D

SUV-E

SUV-B

+50% SUV-B

+210%

SUV-B

+39%

SUV-B

Portion

SUV-B

+188%

Page 16: 2015 Business Result - SsangYong Motor · 2016-02-17 · • Q4 Operating profit since Q3 2013 - Sales volume : ... Small SUV market status & award for Tivoli 14 184K 208K 251K 261K

15

2016 Forecast

- Domestic market

· Continued SUV demand growth forecast

· No major new vehicle launch in SUV

segment

- Export

· Relatively stable EU economy

· New growth momentum (Iran, Peru, etc.)

- F/X : USD/KRW expected to be

favorable

- Commodity prices including crude oil

are expected to continue to be low

- Tivoli Long Body launch in March

- Continued Tivoli effect

(A leading small SUV brand in Korea)

- New Rexton in 2017 (Since 2001)

- Sound relationship between SYMC

management and labor union

- SY Auto Capital

Improved

profitability

Structure

- Relatively low level of BEP volume

· H2 2015 sales volume : 75K vehicles

· H2 2015 Operating profit : KRW 18.3 billion