2015 S/S Be a Trendy Spring Girl2015 The Saem Spring Collection – PINK

BLOSSOM

type name concept SKU volPrice(won)

CheekEco Soul Cheek

GradationSeveral coordinating color tones give natural and lovely cheek color.

1 9.5g 18,000

EYE

Eco Soul Gel-last-ing Eye Tint

Refreshing, fluid gel-type, Long-lasting liquid eye shadow.

4 4 g 12,000

Eco Soul Double King Mascara

Extreme volume, full lash mascara 26ml

*2.5ml

15,000

LIP Eco Soul Tint in OilOil lip tint that deeply hydrates dry lips while giving long lasting color.

2 4ml 12,000

Nail Eco Soul Gel NailUltra shine and smoothness. Easy and beautiful gel nail for everyone.

4 5ml 6,000

Total sku 17

Name Eco Soul Cheek Gradation

Key Selling point

Reasonable price version of Channel Blush

Colors01 Flower shower: pink 02 Sunny Side : Coral03 Be my rose

Feature Color extension of Eco Soul Cheek Gradation! No fly away of powder! Lasting power: Baked method Elegant sparkles of jewel powder give luminosity.

Target

Those who likes natural-looking blush with natural sheen Those who was looking for powder-type with no fly-away. Those who needs to add luminosity and healthy look to dull complexion.

SalesTalk

Low price version of popular Channel blush which costs 48,000 won!This new color, ‘Be my Rose’ gives an innocent, lovely cheek to any complexion. It’s got jewel powders but not in overly-exagger-ated way. It is very subtle and gives you just right amount of lu-minosity. Various colors in same tone are mixed to give more natural tone, and you can control the intensity of color.

2015 Channel spring collection

Camellia blusher (48,000won)

Point blusher

Nude blusher

Natural nude skinPure, smooth clean base

Base

Clean and defined line, Full lashes!

Innocent, natural eyes

Natural Volume Lip

2015 S/S Makeup trendNatural nude skin + Pastel Tone

Vol/price:9.5g/ 18,000

원

베이스 메이크업2015 The Saem S/S Spring Look

NO2. MINT BLOSSOM LOOKNO1. PINK BLOSSOM LOOKEco Soul Spau BB CakeES Gel Lasting Eye Tint PK002 ES double king mascara 02 ES Tint in Oil PK01

ES Spau BB CushionES Gel Lasting Eye Tint MGR01 ES Tint in Oil OR01

Eye

Lip

Name Eco Soul Tint-in-oil

Key Selling point

Low price version of Yves Saint Laurent Don’t miss the great quality and colors for just

¼ of the price! Deep hydrating lip tint !

Colors

Feature

Ingredi-ent

Target Those who was reluctant to use tint due to dry lips

Those looking for lasting and hydrating lip makeup.

Salestalk

Our new Tint-in-oil offers as great quality as the pre-

mium brand, Yves Saint Laurent for just ¼ of its price.

Tint in Oil infused 5 botanical oils to offer Ultra hydrating texture

with no stickiness. It has tint’s staying power and glossiness of

the gloss. You will enjoy its many benefit

at once.

Name Eco Soul Double King Mascara

Key Selling point

2 STEP & 6 Tiers Tornado mascara2 mascaras to give the perfect lift and volume:

Base + Mascara Amazing volume for any type of lashes.

Colors0102

1. Black2. Pink Brown

Feature[2STEP Mascara] Step 1 : 2mm slim brush multi primer

Tint& base & topcoat– Lasting like a tint, increases adhesiveness of

mascara, Prevents smudge like a top coat. (When used alone, it

works as a semi-transparent mascara or under-lash mascara.)

Step 2: 6 Tier Tornado Mascara brush

• S-line shape: Made to fit the natural curve of the lashes. Care-

fully delivers the content to the every strands of lashes.

• King Volume : 6 Tier tornado works like an eyelash color

• Long Lash : Cellulose fiber lengthens the lash.

How to use

① 1 Step: Lightly brush the upper lash with the slim brush.

② 2 Step: Use the main brush from the very root to the end of the

lash. Give an extra effort to add fiber on the edge of lash.

③ 2 Step : Using the top part of main brush, add extra coat on the

root to maximize the volume.

④ As the last step, use the Step 1 brush, press up the lash for 3

seconds for better curling power.

OR01 Orange in redOR02 Your orangePK01 Cherry in pinkPP01 Wild berryRD01 That’s redPK02 Bad Coral

[Oil type lip tint] Hydration power of oil met the lasting power of tint.

[5 botanical oil used] Never drying [Color change] Color becomes more vivid with

time. “ Almost translucent → Subtle → Vivid”

Vol/price:4ml/ 12,000 원

Apricot seed oil

Macadamia seed oil

Jojoba seed oil

Borage seed oil

Safflower seed oil

Main ColorCherry in pink

Vol/price:6ml*2.5ml/ 15,000won

TypeImage

1 StepMulti En-hancer

2 StepVolume Mas-cara

Volume primer(brown)

NameEco Soul Gel Lasting Eye

Tint

Key Selling point

Low price version of Armani MakeupDon’t miss the great quality and colors

for just ¼ of the price! Moist, Waterproof eye shadow tint!

Colors

Feature

Target

Oily skin who experience quick fading of the eye

shadow.

Those who didn’t like fly-away of powder eye shadow.

Those who needs a multitasking shdow.

SalesTalk

Try the perfect, low price version of Famous Armani Eye Tint.

Now tint is a must-have feature of all color makeup. Eco Soul Gel

Lasting Eye tint has many great features you will benefit. AS it is

a ‘tint,’ it surely offers long-lasting and vivid color. The gel tex-

tured formula is unique and color sticks right away and sets in

very quickly, preventing the color from fading!

This shadow offers so many other features as well. In addition to

its unique texture, it has waterproof quality and the dual applica-

tor to make the application easier and better. You can also use it

as an eyeliner and a shadow.

Vol/price:4g/ 12,000 원

SKU: 10

[Water jelly texture] 50% Water-based. Extra soft and

spreads effortlessly. [Waterproof] Waterproof eye shadow [No Crease! No fly-away] [Long lasting] Stay put color and shine like a lip tint. [2 IN 1] Multiuse. Can be used as an eyeliner and eye

shadow ※ Tip: Due to its unique texture, the applied color dries very quickly. Tell

the customers to blend the color quickly before the applied color dries

out.

Gel lasting eye tint Color Range

Color change

Pink (PK)

Green (GR)

Brown (BR)

Blue (BL)Violet (VI)

Red (RD)Coral (CR)

Glitter(G)

Color name

GPK01 Glitter Pink

Matte(M)

Color name

MGR01Green

MBR01 Brown

feels good

MBL01 Indigo Blue

Satin

PK02 Pink

Choux

GR02Chic Khaki

BR02 Lonely Cham-paign

VI01My own purple

RD01 Red at

least once

CR01 Candy Coral

High-lighter/shadow

Shadow/ Blush

Shadow/ Blush

Main Color

Shadow/ eye liner

How to Use

① AS an eye liner:

Using the top edge of the tip, simply draw a

line .

② AS an Eye shadow :

Using the applicator tip, tap on the eye lid

few times, then immediately blend them be-

fore it gets dried.

※ As a blush : After the base makeup, put little

amount on the hand. Control the amount with a

finger, then apply on cheek bone with the finger.

pull

With the cap closed, pull

the white cap upward to

separate the outer and in-

ner case.

①

②