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2015.11. presentation_HFO SA_

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Who is Hellenic Fine Oils?

� Company Introduction

� Infrastructure

� Certifications / Awarded Products

What do our products look like?

� Sparta Gold EVOO - Packaging

� Sparta Gold – Deli range

� Delicatessen HFO EVOO Bands

� Other HFO Olive Oil Brands

� HFO Seed Oil Brands

Where in the world are our products being sold?

� Extroversion

� Major customers

What differentiates our products?

� Correct Mix

What makes Greek olive oil products so special?

� Greek Extra Virgin Olive Oil

Hellenic Fine Oils SA (HFO)

• Active in the production and bottling of olive oil and seed oils, as well as in the trade Delicatessen products.

• Founded in 2000

• Facility Production Capacity: 30.000 tons per year

• Exports in 5 continents and 35 countries

...... and is affiliated to Soya Mills Group

• 2014 turnover: over 300 million €

• Soya Mills SA is the 5th largest Greek company in the agricultural and food products sector since 1974

INFRASTRUCTURE

Main plant – Soya Mills

- Located in Korinthos, Southern Greece- Owns a private port- Oil Refining capacity of 250 tons daily- Types of warehousing facilities: flat, silos, stainless steel tanks- Laboratory equipped for olive oil, seed oils and grains analyses- ISO 9001 & ISO 22000:2005 certified

INFRASTRUCTURE

Bottling House – Hellenic Fine Oils

- Located in Korinthos- Bottles all types of olive oil and seed oils - Owns 5 production lines - Types of warehousing facilities: stainless steel tanks- Bottling capacity of 30.000 tons annually- ISO 22000:2005 & IFS certified

HFO applies a quality management system During all stages of standardization, bottling and handling of olive oil and seed oils, according to the international standards, as per ISO 22000 and International Food Standard. IS

O 2

2000

:200

5

IFS

Great Taste Awards 2015 Guild of Fine Food, in the UK (for Doron Organic EVOO)

Silver Award 2014International Quality Institute, Monde Selection in Braine(for Sparta Extra Virgin Olive Oil)

Superior Taste Award 2011International Taste & Quality Institute, ITQi in Brussels(for Sparta Aroma)

Superior Taste Award 2007International Taste & Quality Institute, ITQi in Brussels(for Naos Organic EVOO & Kalamata Olives)

Superior Taste Award 2006International Taste & Quality Institute, ITQi in Brussels (for Sparta Extra Virgin Olive Oil)

• Awarded Extra Virgin Olive Oil

• SPARTA was originally established in the 90’s as a Superior Quality Extra Virgin Olive Oil

• Exported in more than 35 countries

• Our flagship brand

• Sparta EVOO is made from freshly harvested olives selected from olive groves of the Peloponnese region

• Characterized by a rich, fruity flavor , spicy finish and a velvety texture

• Bright, clear green color

• Available in glass containers of 250ml (8.45 fl oz) / 500ml (16.907 fl oz) / 750ml (25.36 fl oz) / 1lt (33.81 fl oz), as well as in tins of 250ml / 500ml / 750ml/ 3lt (101.44 fl oz) / 5lt (169.07 fl oz)

• Organic Extra Virgin Olive Oil, Premium product

• Doron is the Greek word for “gift” . Every single drop, is therefore, a gift from the land to the world

• Authentic Extra Virgin Olive Oil stemmed from selected olive groves of Lakonia , a well-known producing region in the south-eastern part of the Peloponnese peninsula

• Exquisite fruity flavor, rich aroma and high nutritional values

• Available in 500ml (16.907 fl oz) fancy glass bottle complemented by premium packaging

• Organic Extra Virgin Olive Oil,

• Naos: As our body is the temple that protects our soul, so is each bottle the temple in which the pure Extra Virgin Olive Oil is protected and worshipped

• Deep green color, fruity flavor with slightly peppery finish

• Available in elegant glass containers of 250 ml (8.45 fl oz) and 500ml (16.907 fl oz)

• P.D.O. Krokees Lakonias Extra Virgin Olive Oil

• The Lakonian village, Krokees, is one of the most renowned olive oil producing areas worldwide

• Soφia means knowledge and wisdom in Greek, the wisdom behind every golden drop that you taste

• Golden color, aroma of mature olive fruit, very low acidity and high content in vitamin E

• Sophisticated glass containers of 250 ml (8.45 fl oz) and 500ml (16.907 fl oz)

Ananias Extra Virgin Olive Oil- The company’s oldest corporate brand (first launched 80 years ago)- Fine and delicate flavor, fragrant aroma and low acidity- Glass container: 1lt / 33.81 fl oz

Tin: 5lt / 169.07 fl oz

Eladin Extra Virgin Olive Oil- Mellow and fruity taste, rich aroma

- Practical packaging in food grade PET: 1lt (33.81 fl oz) & 2lt (67.62 fl oz) /Tin: 5lt / 169.07 fl oz

Aigli Olive Oil- Acidity below 1%, excellent for cooking, since it withstands high temperatures without

altering nutritional values- Available in food grade PET: 1lt (33.81 fl oz) / 5lt (169.07 fl oz)

Tin: 5lt (169.07 fl oz)

Aigli Pomace Olive Oil- Acidity below 1%, gentle flavor, bright green color, recommended for frying

- Available in food grade PET: 1lt (33.81 fl oz) / 5lt (169.07 fl oz)

Our company produces and standardizes Sunflower oil, Corn oil and Soybean oil, controlling all the processes with responsibility and consistency to the consumer. The products in the range “Lampero ” dominate in their category, because of their Greek origin and distinguished quality features that cover the needs of both household and professional kitchen

“Vivo ” products offer a range of specialized cooking oils that will delight consumers while maximizing the efficiency of frying. Each product is prepared according to the needs of a

professional kitchen, with key elements of high quality and durability in frying

LAMPERO PRODUCTS

• Lampero Sunflower oil • Lampero Corn oil• Lampero Soybean oil

FEATURES

• 100% natural vegetable oil • Non GMO• Suitable for frying• Liquid form• Ideal for all types of food • Non hydrogenated• Available in food grade PET of 1lt,

2lt, 3lt, 5lt, 10lt

ADVANTAGES

• Trans fat free • Rich in polyunsaturated fats• Neutral odor/flavor

VIVO PRODUCTS

• Vivo Colza – Rapeseed oil • Vivo Cotton – Cottonseed oil • Vivo Maxi – High

performance frying oil

FEATURES

• 100% natural vegetable oil • Non GMO• Ideal for frying• Liquid form• Suitable for all types of food • Non hydrogenated• Available in food grade PET of 10lt

ADVANTAGES

• Trans fat free • Frying stability• High performance • Economical solution/

improved performance-price ratio

• Neutral odor/flavor

Where in the world are our products being sold?

Customers in Greece

Carrefour

Lidl

AB Vassilopoulos – DelHaize Group

Makro

Sklavenitis, etc

Kaufland

Casino Group – Pao de Acucar

Cost Plus

Makro – Metro Group

Tesco

Spinneys

Home Goods – TJX Group

World Market –Central Market

Spar

Customers abroad Customers in the USA

The Company develops collaborations with both key supermarket chains and major distributors around the world on both branded and private label products . Indeed, HFO

is one of the leading suppliers of private label products in key account supermarkets in Greece and abroad, a factor that indicates its extensive production capacity, its solvency

and its credibility.

Loumidis Foods

University of Massachusetts

- Carefully selected olive groves from the Peloponnese region, on of the most renowned olive oil producing areas worldwide

- Premium Quality guaranteed

- High nutritional values

- Wisely selected second materials preserving all the nutritional components of the products

- Competitive pricing

- Great quality/price ratio

- Stability / Long term relationships with partners

- Ability to execute large orders, multiple skews and requirements

- Strong presence in both retail and wholesale market, as well as in the HO.RE.CA. sector

- Offer of both branded and private label products

- Alignment with current trends: Emphasis on healthy eating Mediterranean diet

- Intense extroversion / export orientation

- Continuous development of our product portfolio complying with the market changes

We want to be highly selective about what you sell.Above all, we want to develop a long-term, win-win partnership with you!

• The olive tree is deeply rooted in the country’s soil

• The weather conditions are favorable to its cultivation

• Unique and differentiated varieties depending on the region, the altitude, the soil…

• The most appropriate varieties for a given biotope

• Traditional picking methodsand close attention to the growth of the fruit

• Adequate measure to cleanthe fruit

• The olive tree is strongly linked to Greek history

• The rich cultural experience pairs up with scientific knowledge

• Long-term dedication and love to the olive tree

• The storage of the fruit and its immediate pressing assure product life span

• Advanced olive mills / First cold extraction method

• Ideal conditioning / storage of the olive oil

• Continuous monitoring of the raw material quality

www.hfo.gr

www.hfo.gr/sparta-gold

www.soya-mills.gr