2016 Adeline Winata Portfolio

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    A D E L I N E W I N A T A

    B E A U T Y B R A N D I N G & D E S I G N S

    Your business is not just a hobby, its a

    labor of love. Go big or go home.

    While Im here to listen to your requests

    and make your visions come alive.

    H E L L O !

    My name is Adeline. Im a professional designer currently residing in Jakarta,

    Indonesia, but worry not if you cant speak our language, I speak English too!

    Way before I even knew graphic design was going to be my lifetime passion,

    I was already in love with colors. As a kid, I always asked my parents for the

    biggest set of crayons, and my eyes would sparkle at the sight of those colorful

    sticks side-to-side and also on papers. Granted, I used them a lot more on

    walls than on papers.

    I stumbled into the world of professional graphic designs around six years ago,

    and I quickly realized my true love is designing for creative entrepreneurs.

    My clients ranged from IT and For-Ex businesses to luxurious beauty brand,

    and sometimes even wedding invitations for lovely couples! I work best with

    enthusiastic clients who is always ready to make a big change, especially one for

    the face of their brand. I love white and aqua combined, swimming, soothing

    music, Scandinavian interiors, and last but not least: cats.

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    A N O V E R A L L

    L O O K

    O F T H E

    P R O C E S S

    To me, a brand does not

    limitedly mean a logo design.

    A logo d esign is a b ig chuck

    of a brand, yes, and it sets the

    basic guide to their future

    goal, yes, but there many

    other elements that helpbuilding a brand than just a

    logo; a vision, a goal, the way

    you want your clients to see

    you in the market.

    Now. You have your vision. You

    have your goals. All you need

    is how to make it come alive.

    Thats where I step in.

    In order to start, I have to let

    you know that thi s process

    is a a two-ways road. We

    both need each others help,

    and only then do we create a

    beautiful and matching brand

    for you and you only.

    Art Directing

    Creative Brainstorm Session

    Graphic DesignLogo & Branding

    Branding Collaterals

    Print Designs

    Web Design & Developments

    Product Packaging

    Wedding Invitations

    Book Layout & Publishings

    E X P E R T I S E

    To translate your visions to life, I will

    squeeze all and every explanationsout of you just so I understand your

    brand well. I will ask a lot of things,

    that is how I work. Feel free to bring

    reference to the table; pin posts,

    pictures, mood boards, logos you

    like, logos you hate, everything. It i s

    important, otherwise I will have

    to try every approach under the

    sun, and it is not very effective andtime-savvy. When that is covered, I

    will come to you with a few possible

    big ideas to brainstorm, along with

    sketches of possible logos (nothing

    serious though, just k iddy doodling to

    conrm with you if thats what youre

    looking for).

    Then the battle starts.

    Im the type to strive for details.

    Im curious by nature. I think

    strategically and creatively.

    Together with you and your big

    dreams, we are going to make such

    a wonderful team. Have fun looking

    around my portfolio, I cant wait to

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    R A N D O M F A C T S A B O U T M E

    J U S T B E C A U S E I T S I M P O R T A N T

    T O T A L N O . O F C L I E N T SI W O R K E D W I T H

    34Most of them are IT and

    fashion brands.

    T H E S T U D I O

    My studio is only

    a small spaced

    apartment in the big

    capital city. I shared

    it with another

    designer who

    focuses more

    on children

    illustration.

    F A V O U R I T E M O V I E

    H A R R Y P O T T E R

    5 0 F I R S T D A T E S

    ,,

    If you cant solvea problem, its be-cause

    youre playing bythe rules.

    P A U L A R D E N

    Some morerandom facts

    My lovely laptop,

    my one and only

    partner in design,

    is ve and a half

    years old, and I

    have a feeling he is

    about to leave this

    world. :(

    I A L S O S P E A K

    KO REAN

    P U R I P A R K V I E W A P A R T M E N T , J A K A R T A 1 1 6 2 0 , I N D O N E S I A

    Being able to take ideas

    and transform them into

    something tangible is life-

    arming.

    M E L I N D A S A N T I L L I A N

    Im a huge fan of

    working out and

    swimming and yoga,

    though Im still

    working on the latter

    since I have zero

    exibility.

    C L I E N T L I S T

    E M P L O Y E M E N T H I S T O R Y

    S T U D I O T O N T O N

    P A R A G O N

    C O O K I N G P A N D A

    H E W L E T T P A C K A R D I D

    C L A Y B U C C H O L Z F O U N D A T I O N

    S W A N K L I F E S T Y L E M A N A G E M E N T

    F E R N A T J H I A Y O G AK A T H E R I N E R U S H I N T E R I O R

    2010

    L E A P

    D E S I G N

    Got recruited by a

    very design-tastic

    corporate graphic

    house based in

    Jakarta & HK.

    P A P E R Y T H I N G S

    D E S I G N

    An internat ional

    and online-based

    illustration &

    wedding branding

    studio in Jakarta.

    K A T A P E L &

    P A P E R L O V E S T O R Y

    A design studio

    with a team of

    delightful and

    very creative

    individuals.

    A D E L I N E

    W I N A T A

    July 2015 shall

    forever be

    remembered as the

    ocial start of my

    full freelancing.

    20142012 2015

    3I L I V E W I T H

    R O O M M A T E S

    G O T T A S A V E A S M U C H A S I C A N

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    S W A N K

    C L I E N T Swank - Lifestyle Management

    P R O J E C T S Brand Identity

    Logo Design

    Stationeries

    D E S C R I P T I O N

    Swank Lifestyle Management (often

    stylized as SWANK) is a luxury-

    focused lifestyle management in

    charge of managing their clients

    personal needs. The idea was foundedby recently in late 2015 and has yet to

    be released to public.

    I tried a different approach; a Nordic

    Art Deco style, becaus e I knew would

    compliment the luxury taste of the

    brand very well. It was a very exciting

    experience because the client was

    very design savvy and it he lps in

    creating a cohesive brand identity.

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    I N T E G R I T Y M A R K E T I N G

    C L I E N T Integrity Marketing

    P R O J E C T S Logo Design

    Brand Identity

    Stationery Design

    D E S C R I P T I O N

    Founded in 2010, Integrity Marketing

    was quick to catch the eyes of local

    citizens. However, Ferry, their founder,

    felt like their (then) current brand

    was not enough to represent the

    trustworthy and professional business

    rm that Integrity wanted to expose.

    As an up and going Business and Tax

    Consultant Firm, it is an important for

    Integrity Marketing to deliver the right

    brand to its clients. Now refreshed with

    a combination of white and blue as

    main colors, along with a little red and

    black as small elements here and there,

    Integritys rebranding project was a

    huge success in bringing more trust

    from their clients.

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    K A T H E R I N E R U S H

    G R E E N I N T E R I O R S

    C L I E N T Katherine Rush

    P R O J E C T S Brand Identity

    Logo Design

    D E S C R I P T I O N

    Working with Katherine was a blast.

    She was a very fun and very insightful

    to talk to, and she shows great interest

    in the design process of her brand.

    To approach her eco green designs, I

    focused on earthy colors and watercolor

    elements to bring her vision to life.

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    V A R I O U S O T H E R L O G O S

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    T O N N Y & J O V I T A S

    G O L D E N A N N I V E R S A R Y

    C L I E N T Poppy Rachmat

    P R O J E C T S Wedding Invitation

    Couple Monogram

    D E S C R I P T I O N

    True love does exist. Tonny and Jovita

    have proved that even though they have

    been married for 50 years, blessed with

    three children and ve grandchildren,

    there is no such thing as your love to

    your soulmate fading away.

    Their youngest daughter, Poppy, came

    to me bearing the good news about

    their anniversary and that she and hersiblings wanted to create a celebration,

    and so she asked me to help create a

    stylish invitation with a hint of classic

    and yet still pleasing to the eyes for the

    celebration. Here are the results; this

    might as well be my favorite invitation I

    have designed so far.

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    C L I E N T Ivander & Inez

    P R O J E C T S Wedding Invitation

    Brand & Collaterals

    D E S C R I P T I O N

    Ivander and Inez are a couple of doctors

    recently graduated from the same

    university back in 2011. Having dated formore than 6 years, they decided their

    wedding should be simple yet intimate,

    with only a few guests invited.

    Their request wasnt that simple to

    me then; they dont want it to look too

    blatant about their occupation, but they

    still want to incorporate it somehow.

    But thankfully, after long hours of

    brainstorming and consulting them

    to find more of their personality, I

    came up with the big idea of an X-Ray

    concept with the tagline You make

    my heart beat faster. It was a very fun

    experience with a very insightful client.

    I V A N D E R & I N E Z T H E W E D D I N G

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    C L I E N T Studio Tonton

    P R O J E C T S Website Design

    Responsive Design

    Web Development

    D E S C R I P T I O N

    Studio Tonton is one of the most

    renowned Architect Consultant Studio

    in Jakarta owned by partners Antony

    Liu and Ferry Ridwan. It was found in

    1999, and now has completed more than

    30 nationally recognized world class

    architectural projects.

    My objective was to create a responsive

    website design that represents StudioTontons stylish, sleek, and very

    sophisticated style of architecture

    without losing their eco-friendly

    positioning of their brand.

    S T U D I O T O N T O N

    A R C H I T E C T C O N S U L T A N T

    W E B S I T E

    www.studiotonton.com

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    C L I E N T Luminous Music

    P R O J E C T S Publishing/Magazine

    D E S C R I P T I O N

    Luminous is a non-prot community

    club for youth with a heavy focus on

    Asian music. Founded in early 2014, it is

    Luminous vision to serve their members

    quality time together discussing about

    their interests, as well as occasional fun-

    lled and enlightening gathering.

    Using a bright yellow color above whites

    and blacks, this magazine plays as an

    eye-catching and friendly introductionsof what Luminous does for the

    community members in order to keep the

    bond strong and ongoing.

    I N F O R M A T I O N

    www.keeweeshop.com

    L U M A Z I N E A P E R S O N A L M A G A Z I N E

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    K E E W E E H D C C T V

    C L I E N T KeeWee Shop

    P R O J E C T S

    Brochure Design

    D E S C R I P T I O N

    KeeWee Shop is a local audio store

    that strives to provide high quality

    headphones, portable audio equipment

    and computer accessories. Founded

    on 2010 and tirelessly evolving ever

    since, KeeWee started to provide and

    sell HD CCTV and its packages in early

    2015 while the use of HD CCTV itself

    despite being very benecialis still

    fairly uncommon.

    This brochure was designed to provide

    KeeWee customers early knowledge

    of HD CCTV and all of its benets,

    especially for start-up entrepreneurs to

    understand the importance of CCTV as

    a part of sturdy security system.

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    C O N T A C T M E !

    W H E T H E R I T S T O D I S C U S S A B O U T Y O U R B R A N D

    O R J U S T B E C A U S E Y O U A R E B O R E D A N D

    Y O U D O N T W A N T T O B E B O R E D A L O N E !

    [email protected]

    @ A D E L I N E W I N A T A A

    T W I T T E R

    @ A D E L I N E W I N A T A

    L I N K E D I N

    @ A D E L I N E . W I N A T A

    F A C E B O O K

    @ A D E L I N E W I N A T A

    B E H A N C E