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Customer nameWho is Osudio
Diepenbeek, July 17th 2015
#1Emerce 100
best digital agencies in the Netherlands
2010, 2015 2017
Stefan HeroldOsudio Deutschland GmbHGeschäftsführer
47 Jahre, verheiratet, ein Kind, 4 Jahre
12 Jahre @ Osudio, 17 Jahre E-Commerce + PIM28 Jahre Berufserfahrung
[email protected]@stefanherold
A passion for e-business
OsudioisjoiningforceswithSQLIConnectedExperienceLeader
2.300Passionate people
€191Million in 2016
30Offices
11 Countries
WORLDWIDE
BELGIUM,FRANCE,GERMANY,LUXEMBOURG,MAROCCO,NETHERLANDS,SOUTHAFRICA,SPAIN,SWEDEN,SWITZERLAND,UNITEDKINGDOM
#1in Europe
E-Commerce
Connected Experience Leader
• France• Paris• Lyon• Toulouse• Nantes• Bordeaux• Rouen
• Marocco• Ujda• Rabat
• South afica• Cap town
• UK• London
• France• Paris• Lyon• Lille• Toulouse• Bordeaux
• Switzerland• Lausanne• Geneva
• Belgium• Gent• Brussels
• Sweden• Stockholm• Göteborg
• Germany• Lünen (Dortmund)• Berlin• Stuttgart
• Netherlands• Amsterdam• Eindhoven
• Belgium• Diepenbeek (Hasselt)
• Spain• Valencia
• Denmark• Kopenhagen
Top 1 of the E-Commerce Experts in Europe +500Dedicatedtoconnectedcommerce
250ExpertscertifiedinSAPhybris
Transforming complex business challenges
E-commerceReshaping the commercial landscape.
S O L U T I O N S :
Master Data ManagementPowering sales in retail.
S O L U T I O N S :
Experience & EngagementCreating experiences that matter to your
customers.
S O L U T I O N S :
String partnershipCONTENTSERV Enterprise Partner
• Partnership since 2016• CONTENTSERV Star Award 2016
Best partner 2016 (October 2016 – MPC)• Won and executed 5 enterprise projects• Joined sales activity in Europe• Sponsor MPC 2016+2017• New standards for executing CS projects• First CSVision integration in CONTENTSERV projects
Some of our customers
Rohrbach, 17.10.2017
Stefan HeroldGeschäftsführer - Osudio Deutschland GmbH
Future of commerceMarketing Power Conference
Preparation
Grab a pen and write down at least 5 phraseswhen it comes to the future of commerce.
Preparation
IntelligentThings
1
AdvancedAI&MachineLearning
2 IntelligentApps
3
4 Virtual&AugmentedReality
5 DigitalTwins
6
Blockchain
7ConversationalSystems
8MeshApp&ServiceArchitecture
9DigitalTechnologyPlatforms
10ConversationalSystems
Intelligent
Digital
Mesh
Preparation
IntelligentThings
1
AdvancedAI&MachineLearning
2 IntelligentApps
3
4 Virtual&AugmentedReality
5 DigitalTwins
6
Blockchain
7ConversationalSystems
8MeshApp&ServiceArchitecture
9DigitalTechnologyPlatforms
10ConversationalSystemsIntelligent
Digital
Mesh
Preparation
IntelligentThings
1
AdvancedAI&MachineLearning
2 IntelligentApps
3
4 Virtual&AugmentedReality
5 DigitalTwins
6
Blockchain
7ConversationalSystems
8MeshApp&ServiceArchitecture
9DigitalTechnologyPlatforms
10ConversationalSystems
Intelligent
Digital
Mesh
Preparation
IntelligentThings
1
AdvancedAI&MachineLearning
2 IntelligentApps
3
4 Virtual&AugmentedReality
5 DigitalTwins
6
Blockchain
7ConversationalSystems
8MeshApp&ServiceArchitecture
9DigitalTechnologyPlatforms
10ConversationalSystems
Intelligent
Digital
Mesh
1Virality / vahy-ral-i-tee
Example:WECHAT
China Some learnings
Mobile commerce
Social commerce Entertainmerce
2AI & Conversational
Example:AmazonALEXA
Example:AmazonGo
Albert Heijn HIKU
550 % growth of customers
Delivered 112.000 kg bananas, 186.000 Liter milk, 91.000 kg cucumbersActive in Amersfoorte, Leusden en Soest, Utrecht, Maarssen & Almeere72 small trucks, delivery in 10-15 minutes exact time frame
100 Million € Invest by NMP Capital
3Virtual reality
Virtual Mirror
4The networked marketplaceWorld wide marketplace
Market share Amazon in Germany
5Battle for the last mile
Example:AmazonPrimeAir
6Wrap up
Streamlining decision journey
Wrap upMarketplaces vs. Owned Commerce
• Cons of Marketplaces Marketplace Fees• Getting Lost in the Crowd• No Branding• No Customer Acquisition
Impact on platform
Trends and ModelsTrends• M-Commerce• Customer Centric approach• IoT• Big Data Analysis• Chatbots / Personalization• Social Customer Care• Subscriptions• Zero Friction (fast and easy)• …
Models• Modular / MSA• Integration types• Tightlyintegrated(legacy)• Loosley Coupled(legacy)• Decoupledà fromlegacyas
wellasfromfront-end• Headless• Scalable
Engagement vs. Commerce
Engagement vs CommerceVisionContentneedstoberelevantàFromseparateproductandcontenttoseamlesscontentandcommerceexperienceàFrominformationtosegmentationtopersonalizationtorecommendation
Interactionneedstobemoreinteractive(proactivevsreactive=customerdriving)
Commerceisaservice
Thank you for the attention
