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SUMMER TRAINING REPORTON

BRAND AWARENESS OFBHARTI AXA LIFE INSURANCE

SUBMITTED TOUTTARAKHAND TECHNICAL UNIVERSITYREQUIRED IN PARTIAL FULLFILLMENT FOR THE DEGREEOF

MASTER OF BUSINESS ADMINISTRATION(2008-2010)

SUPERVISED BY: SUBMITTED BY:Mr. RAHUL KUCHHAL SACHIN KUMAR

BEEHIVE COLLEGE OF MANAGEMENT AND TECHNOLOGYDEHRADUN

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CERTIFICATE

This is to certify that Mr. Sachin Kumar student of MBA (2008-2010) Batch,Beehive College of Management and Technology, Dehradun has successfullycompleted his Project titled Brand Awareness of Bharti Axa Life

Insurance under my guidance and supervision.

I wish him commendable effort and success.

Date Supervised By

Mr. Rahul Kuchhal

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ACKNOWLEDGEMENT

I am immensely thankful to God who provides me the health & ability towithstand the problem coming in my way.

I am thankful to Mr. Rahul Kuchhal Faculty of MBA Dept, Beehive Collegeof Management and Technology, Dehradun for his encouragement andproviding other assistances whenever required.

Thanks are also due to various employees for their co-operation duringresearch.

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CONTENTS

PAGE NO.OBJECTIVE 5INTRODUCTION 6COMPANY PROFILE 20

PLANS 24RESEARCH METHODOLOGY 47DATA ANALYSIS AND INTERPRETATION 50CONCLUSION 60RECOMMENDATIONS 61BIBLIOGRAPHY 62ANNEXURE

63

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OBJECTIVE OF THE STUDY

A). To compare the product of Bharti Axa with other companies.B). To study the market share of Bharti Axa.C). To find out the customer opinion about Bharti Axa.

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INTRODUCTION

Ask anyone what his or her greatest fear is and the answer would come up withalmost universal that is death. More than the fact that we will no longer be ableto pursue our passion and aspiration after we have passed away is the feat that

we would no longer be therefore the people we so dearly cherish. Thankfully,there is life insurance to somewhat guarantee our love ones some initial fromof sustenance in the event of our passing. A life insurance would ensure thatour loved ones would receive some resources that would help cushion the painof our loss. The amount depends on some factors, but resources are resourcesand they would go along, long way and making sure that the people dearest tous would be well taken cared of after our eventual death.

What is insurance?

Insurance is one of life's necessities and probably the least-understoodfinancial product. Insurance reimburses people for covered losses in the event

of an unfortunate occurrence such as an illness, accident, or death. At the sametime, it can encourage prevention and safety measures, provide investmentcapital, lend money, and help to reduce anxiety for society at large. As amechanism against loss of income and a means of safeguarding assets, manyIndians have insurance in one form or another. These coverages may includepublic coverage, such as disability insurance, a health care policy from anemployer, or personal insurance to protect property such as homes, computersand cars.

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Understanding life insurance becomes easier when one realizes thatinsurance was a concept developed to transfer a person's risks to another party,thereby protecting the insured person in the event of any calamity.

Until something happens, such as a car accident, an illness, or the death

of a loved one, paying for insurance may seem like buying something you'llnever use. But even if you never submit a claim, insurance is an investment inyour future, as important as pensions and personal investments.

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BENEFITS OF LIFE INSURANCE

Depending on its usage, life insurance gives various benefits. They are asfollows:

Income for FamilyLife insurance proceeds ensure a source of financial security for yourfamily to meet its household and living expenses.

Pay of DebtsOn the unfortunate death of the insured, the proceeds from a lifeinsurance policy can be used to meet outstanding debts such asmortgages, car loans or charge account balances.

Provide Educational Funding For Children

The cash value of a whole life insurance policy can be used to helpaccumulate funds for the higher education of insureds children.

Equalize InheritanceWhen an asset such as the family business passes on to family memberswho are active in it, life insurance proceeds can be used to provide equalassets to other family members

Apart from these there are also Investment advantages to the Insurance.While most investment options make a persons money work harder, theyare no substitutes to life insurance. That's because when a person takes up alife insurance policy, he enjoy the twin benefit of risk protection as well as

returns on savings.

Life insurance enables a person to enjoy savings that guarantee fullprotection against the risk of death of the insured. These long-term

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savings are made in an easy and hassle-free manner because of low andconvenient installments (or premiums).

Life insurance also encourages 'forced thrift'. This means that the insuredis made to pay his/her premiums by saving his/her money, which he/she

might not do in the regular course of life.Some life insurance policies often allow insured to take loans against hispolicy, should he require money to meet any unforeseen expenditure.What's more, some life insurance policies also allow saving on taxes.BENEFITS OF TAKING POLICY

1. Protection: Saving through life insurance guarantee financial protectionagainst risk of death of the policyholder. In life insurance, on death, the fullassured is payable (with bonuses whenever applicable) whereas in other savingschemes, only the amount saved (with interest is payable).

2. Aid to thrift: Life insurance encouragesthrift

. Long term saving can bemade in a relatively painless manner because of the easy installment facility

(premiums can be paid through monthly, quarterly, half-yearly or yearlyinstallment). The salary saving schemes properly known as SSS provides aconvenient method of paying premium each month through deduction fromones salary.3. Liquidity: loans can be raised on endowment type and whole life policies asper policy conditions on the sole security of a policy, which has acquired apaid-up value. Besides, a life insurance is also generally accepted as securityfor even a commercial loan/housing loan.

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4. Tax Relief: Tax relief in income tax is available for amounts paid by way ofpremium for life insurance subject to the income tax rules in force. Assessescan avail themselves of provisions in the law for tax relief. In such cases theassured in affect pays a lower premium for his insurance than he would have topay otherwise.5.Money When You Need It: A suitable insurance plan or a combination of

different plans can be taken to need specific needs that are likely to arise infuture, such as childrens education, start-in-life or marriage provision or evenperiodical needs for cash over a predetermined stretch of time. Alternatively,policy money can be so arranged to be made available at the time of onesretirement from service to be used for any specific purpose, such as for thepurchase of a house or for other investment.

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HOW DOES INSURANCE FUNCTION?

The function of insurance is to protect a person against losses he can'tafford. This is done by transferring the risks of a person, business, ororganization --the "insured" --to an insurance company, or "insurer." Theinsurer then reimburses the insured for "covered" losses --i.e., those losses it

pays for under the policys term.As the insurance consumer, one has to pay an amount of money, called apremium, to the insurer to transfer the risk. The insurer pools all its premiumsinto a large fund, and when a policyholder has a loss, the insurer draws fundsfrom the pool to pay for the loss. Life is full of unexpected events that cancreate large financial losses. For example, whenever you drive, it is possiblethat you may have a costly accident. Risks affect you by causing worry aboutpotential loss and how to deal with the consequences. Insurance reducesanxiety over a possible loss and absorbs the financial brunt of its consequences

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EVOLUTION OF INSURANCE

One of the earliest forms of life insurance existed during the Greek andRoman times when following an individual's death, all surviving membersmade contributions for the burial services.

It was only much later, in the 17th century, when a formal form of lifeinsurance was introduced. This was under the Tontine Annuity System whereinassociations of individuals were formed and a fund was created by equalcontributions from each member. This sum was invested, and at the end ofeach year, the dividend was distributed among the surviving members. In all ofthis, the last remaining survivor received the entire amount of the principal.

With the passage of time, life insurance has evolved into being an easyand affordable means of providing financial security for the insured and his/herfamily, in the event of the death of the insured or his/her inability to earn du

e tophysical disabilities.

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INSURANCE IN INDIA

The insurance sector in India has come a full circle from being an opencompetitive market to nationalization and back to a liberalized market again.Tracing the developments in the Indian insurance sector reveals the 360-degree

turn witnessed over a period of almost two centuries.

A brief history of the Insurance sector

The business of life insurance in India in its existing form started inIndia in the year 1818 with the establishment of the Oriental Life InsuranceCompany in Calcutta.Some of the important milestones in the life insurance business in India are:

1912: The Indian Life Assurance Companies Act enacted as the firststatute to regulate the life insurance business.1928: The Indian Insurance Companies Act enacted to enable thegovernment to collect statistical information about both life and non-lifeinsurance businesses.1938: Earlier legislation consolidated and amended to by the InsuranceAct with the objective of protecting the interests of the insuring public.1956: 245 Indian and foreign insurers and provident societies taken overby the central government and nationalized. LIC formed by an Act ofParliament, viz. LIC Act, 1956, with a capital contribution of Rs. 5 crorefrom the Government of India.

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INSURANCE SECTOR REFORMS

In 1993, Malhotra Committee, headed by former Finance Secretary and RBIGovernor Mr. R.N. Malhotra, was formed to evaluate the Indian insuranceindustry and recommend its future direction.The Malhotra committee was set up with the objective of complementing the

reforms initiated in the financial sector. The reforms were aimed at creating amore efficient and competitive financial system suitable for the requirements ofthe economy keeping in mind the structural changes currently underway andrecognizing that insurance is an important part of the overall financial systemwhere it was necessary to address the need for similar reforms In 1994, thecommittee submitted the report and some of the key recommendationsincluded:

Structureo

Government stake in the insurance Companies to be brought downto 50%oGovernment should take over the holdings of GIC and itssubsidiaries so that these subsidiaries can act as independentcorporationsoAll the insurance companies should be given greater freedom tooperateCompetition

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oPrivate Companies with a minimum paid up capital of Rs.1bnshould be allowed to enter the industryoNo Company should deal in both Life and General Insurancethrough a single entity

oForeign companies may be allowed to enter the industry incollaboration with the domestic companiesoPostal Life Insurance should be allowed to operate in the ruralmarketoOnly one State Level Life Insurance Company should be allowedto operate in each stateRegulatory Bodyo

The Insurance Act should be changedoAn Insurance Regulatory body should be set upoController of Insurance (Currently a part from the FinanceMinistry) should be made independentInvestmentsoMandatory Investments of LIC Life Fund in government securitiesto be reduced from 75% to 50%oGIC and its subsidiaries are not to hold more than 5% in any

company (There current holdings to be brought down to this levelover a period of time)

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Customer ServiceoLIC should pay interest on delays in payments beyond 30 daysoInsurance companies must be encouraged to set up unit linked

pension plansoComputerization of operations and updating of technology to becarried out in the insurance industryThe committee emphasized that in order to improve the customer services andincrease the coverage of the insurance industry should be opened up tocompetition. But at the same time, the committee felt the need to exercisecaution as any failure on the part of new players could ruin the publicconfidence in the industry.

Hence, it was decided to allow competition in a limited way by stipulating theminimum capital requirement of Rs.100 crores. The committee felt the need to

provide greater autonomy to insurance companies in order to improve theirperformance and enable them to act as independent companies with economicmotives. For this purpose, it had proposed setting up an independent regulatorybody.

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THE INSURANCE REGULATORY AND DEVELOPMENTAUTHORITY (IRDA)

Reforms in the Insurance sector were initiated with the passage of the IRDABill in Parliament in December 1999. The IRDA since its incorporation as a

statutory body in April 2000 has fastidiously stuck to its schedule of framingregulations and registering the private sector insurance companies.

The other decisions taken simultaneously to provide the supporting systems tothe insurance sector and in particular the life insurance companies were thelaunch of the IRDAs online service for issue and renewal of licenses to agents.

The approval of institutions for imparting training to agents has also ensuredthat the insurance companies would have a trained workforce of insuranceagents in place to sell their products.

Since being set up as an independent statutory body the IRDA has put in a

framework of globally compatible regulations. In the private sector 12 lifeinsurance and 6 general insurance companies have been registered.

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Current situation

While other nations have witnessed fierce competition in their insurancesectors, Indias historical situation has resulted in lack of momentum and hencepenetration. This has left a majority of the population uninsured. This is thepotential that insurers will tap and as a result, the sector will explode into a

hotcauldron of companies fighting for a share of the consumers wallet. Entry ofprivate players has broken the monopoly of LIC in the insurance sector. Buteven though the market share of LIC reduces, it will still retain its number oneposition for several years. Going forward, the private sector is expected togarner approximately 25 per cent market share. The winners in this game willundoubtedly be the customers who will receive superior products & services,and of course, the nations treasury. The opening of the insurance sector willtherefore result in a healthier economy.

As a percentage of GDP, Life Insurance is just about 1.4 percent. So, the

challenge is to increase both average amounts for which each person getsinsured as well as to increase the overall coverage of insurance across thepopulation. The insurance sector is likely to grow to about $ 35 billion dollarsby 2008 from the current $7.2 billion.

Two things that stand out in Indian Insurance Industry are that of the lowawareness of insurance need amongst the Indian consumer and therefore lowpenetration in the market. Second is that of the absence of a range of suitableproducts available for the consumers to suit his needs.

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Now Let us have a look how Private Players ICICI Prudential & BirlaSunlife Insurance has performed in the Indian Life Insurance market and whatstrategies have they followed to become the Number two and number three inthe market respectively with a sizeable market share just in the span of twoyears.

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COMPANY PROFILE OF BHARTI AXA

Bharti AXA Life Insurance is a joint venture between Bharti, one of Indiasleading business groups with interests in telecom, agri business and retail, and

AXA, world leader in financial protection and wealth management. The jointventure company has a 74% stake from Bharti and 26% stake of AXA.

The company launched national operations in December 2006. Today, we haveover 8000 employees across over 12 states in the country and a nationalfootprint of distributors trained to provide quality financial advice andinsurance solutions to the large Indian customer base.

As we further expand our presence across the country with a large network ofdistributors, we continue to provide innovative product and service offerings tocater to specific insurance and wealth management needs of customers.

Whatever your plans in life, you can be confident that Bharti AXA Life willoffer the right financial solutions to help you achieve them.

The vision of Bharti AXA Life Insurance Company Limited is to become thepreferred life insurance company in India. This vision extends to ourrecruitment philosophy as well. Both the Bharti Group in India and AXAglobally enjoy the status of being a very employee focused organization.

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At Bharti AXA Life Insurance, we are determined to achieve our visionthrough talent who are empowered, focused on customer service, andchampions of strategic and operational excellence.

The guiding Human Resources principles at Bharti AXA are:

Clearly define scope of responsibilities and empower people to deliverProvide people with the means to develop their competenciesConsider individual training and development a priority investmentBuild organizations that are conducive to teamwork and that involveeveryonePromote ongoing dialogue between managers and the people who reportto themMake cultural difference a key source of strength

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VISION

To be a leader and the preferred company for financial protection and wealthmanagement in India

VALUES

Professionalism Innovation Team Spirit Pragmatism Integrity

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Strategy

To achieve a top 5 market position in India through a multi-distribution,multi-product platform

To adapt AXA's best practice blueprints as a sound platform forprofitable growthTo leverage Bharti's local knowledge, infrastructure and customer baseTo deliver high levels of shareholder returnTo build long term value with our business partners by enhancing theproposition to their customersTo be the employer of choice to attract and retain the best talent in IndiaTo be recognised as being close and qualified by our customersStrategic differentiators

Strong partner Bharti - provides access to customer base of more than 20millionMulti channel execution capabilityCurrent Asia product range which is a strong match to products sold tothe mass and mass affluent

Global scale providing cost effective and speedy re-use of systems,products and business capability

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PLANS

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INDIVIDUAL PLANS OF BHARTI AXABHARTI AXA LIFE GUARANTEE BUILDER

A Unit Linked Guarantee Plan

Guarantee Builder provides you with a comfort factor on your investments andyou can be sure that this comfort factor keeps building year-on-year. It's a solidinvestment plan that lets you achieve your long-term goals by investing in amix of debt and equities, while providing a Guaranteed Maturity Value over 15years. What's more, you need not worry about your family's security as it has astrong life insurance protection embedded.

. Guarantee Builder provides you with a comfort factor on your investmentsand you can be sure that this comfort factor keeps building year-on-year. It's asolid investment plan that lets you achieve your long-term goals by investing in

a mix of debt and equities, while providing a Guaranteed Maturity Value over15 years. What's more, you need not worry about your family's security as ithas a strong life insurance protection embedded.

Key Benefits:

Ensure solid protection for your family through a Death Benefit thatoffers Sum Assured PLUS Fund ValueGet the comfort of a Guaranteed Maturity Value (GMV) which meansatleast your investment premiums are returned at maturity.

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Get the power of Builder, which means that you can expect your GMVto potentially increase by 1% each year till it reaches 115% by the timeGuarantee is applicable.The new Build n Protect Fund ensures not only safety to your

investments, but also provide you the springboard for growth of yourinvestments over the long-term by allocating upto 40% in large-capstocks.Get tax benefits on the premiums paid and benefits received as per theprevailing tax laws.

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BHARTI AXA LIFE BRIGHT STARS

A Unit Linked Child product.

Bharti AXA Life Bright Stars provides a launch pad for your childs bright

future. What else, You also have Jumpstart benefit which is paid out atmaturity along with Policy Fund Value, which enables your child to exploremore career options.

Bharti AXA Life Bright Stars provides a launch pad for your childs brightfuture. What else, You also have Jumpstart benefit which is paid out atmaturity along with Policy Fund Value, which enables your child to exploremore career options.

Key Benefits:

Get 360` protection in securing your childs future.o

Payment of sum assured immediately on death;oPayment of future premiums by the company till maturity;oGet Policy Fund Value along with Jumpstart benefit at maturity.A Jumpstart benefit to boost your maturity proceeds.A flexible Policy which adjusts to your financial needs by giving youvarious options like top ups, choice of investment funds, switch,withdrawals, cover continuance option, decrease in premium and more.

Choice of 5 policy terms to match your financial goals.Get tax benefits on the premiums paid and benefits received as per theprevailing tax laws.

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Bharti AXA Life Spot Suraksha

Spot Suraksha helps you create a pool of wealth to meet your long-term needs,with an added advantage of simplified buying process

Spot Suraksha helps you create a pool of wealth to meet your long-term needs,

with an added advantage of simplified buying process

Key Benefits:

Easy to buy Investment solution - with a simplified proposal form, nomedical examinations & you are insured on the spot with the issuance ofa cover note!!130% of first year premium is returned as Guaranteed Special Additionon death or on Maturity.

Allocation rates 100% from year 2 onwards!3 investment fund options as per your investment preferences & thefacility to switch amongst the investment funds as per your investmentobjectives.Flexibility of partial withdrawals after fifth Policy Year, covercontinuance option after seven policy yearsTax benefits under section 80C and 10(10D) of Income Tax Act.

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BHARTI AXA DREAM LIFE PENSION

A Unit Linked Pension Product

Dream Life Pension, Bharti AXA Life Insurance's unique pension product

ensures that your retirement life is your Dream Life.

Live your Dreams! Be Life Confident.

Dream Life Pension, Bharti AXA Life Insurances unique pension productensures that your retirement life is your Dream Life.

Live your Dreams! Be Life Confident.!

Key Benefits:

Unmatched flexibility for retirement wealth creationoPay one time lump sum or regular premiumsoAt the inception systematically increase your premiums by 5 % or8% each year with the Accumulator OptionoIncrease/decrease premiums any time after the 2nd policy yearoAdd top up premiums any number of times after the 1st policyyearDream Life Pension enhances your retirement kitty by providing special

addition, starting from the end of 10th policy yearChange your planned retirement age any time during the policy termObtain tax benefits as per the prevailing tax laws on the premiums paidand the benefits received under the policy.

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BHARTI AXA LIFE ASPIRELIFE

Unit Linked Endowment Product.

Aspire Life helps you create a pool of wealth to meet your long-term needs,while also providing you adequate protection in case the need arises.

Aspire Life helps you create a pool of wealth to meet your long-term needs,while also providing you adequate protection in case the need arises.

Now you can be confident of your long term financial goals turning intoreality. Be Life Confident.

Key Benefits:

Allocation rates as high as 100% i.e. no allocation charges for premiumsgreater than or equal to Rs.50,000 on your investment in the unit-linkedfund from year 2 - to maximize your investment returns.Up to 175% of the first year premium paid by you is returned asGuaranteed Special Addition, at maturity of the policy or on unfortunateevent of death of the Life Insured.3 investment fund options as per your investment preferences.Flexibility of partial withdrawals after fifth Policy Year, premiumholiday option after seven policy years and facility to switch amongst theinvestment funds as per your investment objectives.

Protection benefit which provides high Sum Assured for longer policyterms.

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Tax benefits under section 80C and 10(10D) of Income Tax ActBHARTI AXA LIFE INVESTCONFIDENT

Unit Linked Single Premium Product.

You have always strived hard to achieve the best for you and your loved ones,so when it comes to making an investment decision, we know that you wouldexpect the best from it too.

You have always strived hard to achieve the best for you and your loved ones,so when it comes to making an investment decision, we know that you wouldexpect the best from it too.

Presenting InvestConfident, a unique single premium, unit linked investmentand protection product which not only strives to maximise your investmentreturns but also gives you an enhanced flexibility to suit it according to yourprotection needs, because we at Bharti AXA Life Insurance,believe that your

hard earned money deserves nothing but the best.

Now, be confident of choosing the best financial solution for yourinvestment and life insurance needs. Be Life Confident.

Key Benefits:

Convenient single premium product with policy benefit period till theage of 70.

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Unique special additions starting from the end of 5th policy year andthereafter at the end of every 5 years till the maturity date.3 investment fund options as per your investment preferences.

Basic Sum Assured of five times the single premium.Unique option of investing additional amount at your conveniencethrough Top Up Premiums.Flexibility of partial withdrawals after the third Policy YearAdditional benefit of Rs.5,00,000 in the event of death due to anaccident.Tax benefits under section 80C and 10(10D) of Income Tax Act.Why should you buy InvestConfident?

InvestConfident is a suitable product for lump sum investment needs. You canenhance your investment and protection needs by adding money as much as theinitial lump sum amount every year through top ups. Being a unit-linked plan,it also suits your requirement of deriving potentially higher returns byassuming the appropriate risks. InvestConfident offers you flexibility, loyaltyand convenience and gives your investments a premier treatment.

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BHARTI AXA LIFE WEALTHCONFIDENT

A unit-linked investment cum protection policy.

Your wealth, your status ensures that you get preferential status wherever yougo. So why shouldn't your money get the same?

Your wealth, your status ensures that you get preferential status wherever yougo. So why shouldn't your money get the same?

WealthConfident, a unit-linked investment cum protection product, with itslimited period premium payment facility of 5 years, premium paymentflexibility, higher allocation of your premium for investment, unique specialadditions and life insurance benefit, not only makes your money grow but alsoprovides your investment the special treatment that it deserves.

"Be confident of providing your investments the right mix of growth,flexibility and loyalty benefits. Live confident with WealthConfident."

Key Benefits:

Pay premium for five years, while your policy continues for ten years.Higher allocation of your premium up to 88% for investment.Special additions of units added every year from 6th Year forincremental wealth creation.

Choose from four different investment funds to meet your financialobjectives.Five times the life cover of your annual premium.

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Tax benefit under 80C and 10(10D).

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Why should you buy this plan?

WealthConfident is a suitable product for you, if your key objective is topotentially maximize your wealth to fulfill your future financial objectives suchas child's higher education, building a retirement kitty, asset creation, etc.

The limited premium payment term of 5 years for a 10 year policy, also suitsyour requirements of premium payment flexibility.

Being a unit-linked plan, it also suits your requirement of earning potentiallyhigher returns by assuming the appropriate risks.

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BHARTI AXA LIFE FUTURECONFIDENT

A unit-linked policy which offers comprehensive protection along with wealthcreation in the long term.

Imagine this, 12 years from now, your son will go for his MBA degree, or 15years from now, you will have to find a suitable son-in-law, or 20 years fromnow, you will require money, to spend a happily retired life.

For your long-term financial milestones, our endeavour at Bharti AXA LifeInsurance is to provide you with suitable long-term financial solution.

"FutureConfident is a complete financial solution that serves you in buildingwealth for your long-term needs, but most importantly, providescomprehensive financial protection to your loved ones, against all odds."

Now be confident of a solution that works for your long-term needs to

make your future confident. Be Life Confident.

Key Benefits:

Life insurance benefit of up to 420 times the monthly premium.Comprehensive overall protection through "Protection Enhancers" in theform of riders.Wealth creation for your long term financial needs.Special additions at regular intervals, starting from 7th year, to enhance

your wealth.Four different investment funds to meet your financial objectives.Tax benefit under 80C and 10(10D).

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Why should you buy this plan?

FutureConfident is a suitable product for you, if your objective is long-termtargeted wealth creation over 15-20 years, either for your own retirement or foryour children's future, while at the same time providing your family a

comprehensive protection against unfortunate incidences in life.

Being a unit-linked plan, it also suits your requirement of deriving potentiallyhigher returns by assuming the appropriate risks.

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Bharti AXA Life Future Confident

A unit-linked product which offers enhanced protection along with wealthcreation in the long term.Imagine this, 12 years from now, your son will go forhis MBA degree, or 15 years from now, you will have to find a suitable son-inlaw,

or 20 years from now, you will require money, to spend a happily retiredlife.

When financial protection alongwith the wealth creation for long-term needs isyour key financial objective, you need a solution that provides that extraprotection for your loved ones, while creating wealth for your long-termgoals.FutureConfident II is a complete financial solution that serves you inbuilding wealth for your long-term needs, but most importantly, providescomprehensive financial protection to your loved ones, against all odds."

Now be confident of a solution that works for your long-term needs tomake your future confident. Be Life Confident.

Key Benefits:

Build Wealth for your long term financial needs with enhanced financialprotection.

Sum assured up to 420 times the monthly premium.Life insurance benefit as Sum assured PLUS Policy fund value.Four different investment funds to meet your financial objectives.

Comprehensive overall protection through "Protection Enhancers" in theform of riders.

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Special additions at regular intervals, starting from the end of 7th year,to enhance your wealth.Tax benefit under sections 80C and 10(10D) of Income Tax Act.Why should you buy this plan?

FutureConfident II is a suitable product for you, if your objective is long termtargeted wealth creation over 15-20 years, either for your own retirement or foryour children's future, while at the same time providing your family a enhancedprotection against unfortunate incidences in life.

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Bharti AXA Life Save Confident

Traditional money back insurance product for long term savings.

Your changing lifestages decide your financial milestone planning. When youforesee intermittent financial requirements in the years to come, like regular

expenses related to your childs education, liquidity becomes a key aspect ofyour planning along with long term savings, and protection for your family.

Imagine this, 12 years from now, your son will go for his MBA degree, or 15years from now, you will have to find a suitable son-in-law, or 20 years fromnow, you will require money, to spend a happily retired life.

When financial protection alongwith the wealth creation for long-term needs isyour key financial objective, you need a solution that provides that extraprotection for your loved ones, while creating wealth for your long-term goals.

"FutureConfident II is a complete financial solution that serves you in building

wealth for your long-term needs, but most importantly, providescomprehensive financial protection to your loved ones, against all odds."

Now be confident of a solution that works for your long-term needs to makeyour future confident. Be Life Confident.

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Key Benefits:

Build Wealth for your long term financial needs with enhanced financialprotection.

Sum assured up to 420 times the monthly premium.Life insurance benefit as Sum assured PLUS Policy fund value.Four different investment funds to meet your financial objectives.Comprehensive overall protection through "Protection Enhancers" in theform of riders.Special additions at regular intervals, starting from the end of 7th year,to enhance your wealth.Tax benefit under sections 80C and 10(10D) of Income Tax Act.Why should you buy this plan?

FutureConfident II is a suitable product for you, if your objective is long termtargeted wealth creation over 15-20 years, either for your own retirement or foryour children's future, while at the same time providing your family a

enhanced protection against unfortunate incidences in life.

Being a unit-linked plan, it also suits your requirement of deriving potentially

higher returns by assuming the appropriate risks.

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BHARTI AXA LIFE SECURE CONFIDENT

A Long Term Life Insurance.

All of us desire to maximise the happiness for our family at all times,

irrespective of the circumstances. The thought of unfortunate events befallingus may cause us anxiety about providing a secured happiness to our lovedones.

All of us desire to maximise the happiness for our family at all times, irrespective of thecircumstances. The thought of unfortunate events befalling us may cause usanxiety about providing a secured happiness to our loved ones. Insurance canhelp you ease your worries. Now, Bharti AXA Life Insurance CompanyLimited presents SecureConfident, a simple long-term life insurance productthat aims to ensure that the dreams that you aspired for your family in yourlifetime, dont remain unfulfilled by the financial void which might get created

due to unfortunate event of death.

Now be confident of the happiness of your loved ones at all times,irrespective of the circumstances. Be life confident.

Key Benefits:

Term Assurance for 5,10,15,20,25 years.Financial protection against unfortunate event of death at an affordablecost.

Comprehensive overall protection with help of riders.Tax benefit under section 80C and 10(10D) of Income Tax Act.

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Why should you buy SecureConfident?

SecureConfident is suitable to you, if your objective is to protect your familyagainst any financial loss caused due to unfortunate death, disability or criticalillnesses, which may deprive them of a secured future.

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GROUP PLANS

BHARTI AXA LIFE - CREDITSECURE

Bharti AXA Life CreditSecure is a group product, offering life insurancecoverage to customers of financial institutions who have availed of a loan.

CreditSecure is comprehensive solution that helps protect your customersassets and savings in the unfortunate event of death.

Bharti AXA Life - Sanjeevani

Sanjeevani is a single premium group term life insurance product, offeringprotection to your family.

Bharti AXA Life - Swasthya Sanjeevani

Swasthya Sanjeevani is a single premium group critical illness product,providing comprehensive protection against 6 critical illnesses.

Bharti AXA Life - Sanjeevani

Sanjeevani is a single premium group term life insurance product, offeringprotection to your family.

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Bharti AXA Life Mortgage Credit Shield

Mortgage Credit Shield is a Group Product that provides coverage to peoplewho have availed of a Mortgage\ Home loan\ Home equity loan from anInstitution/Bank.

Bharti AXA Life Credit Shield

Credit Shield is a Group Product that provides coverage to people who haveavailed of a loan for 1 to 5 years from Group Policyholder.

Bharti AXA Life Life Shield

Life Shield is a single premium group term life insurance product.

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BHARTI AXA AIMS AT 5 PERCENT MARKET SHARE INLIFE INSURANCE

Bharti AXA plans on expanding its wings in the fast growing life insurancemarket. It has forecasted a 5 percent market share holding by the end of 2012.

One of the primary reasons for this aggressive expansion strategy of thecompany is the huge potential and largely untapped insurance market.

India is the fifth largest life insurance market in the emerging insuranceeconomies globally and is growing at 32-34% annually. This impressivegrowth in the market has been driven by liberalization, with new playerssignificantly enhancing product awareness and promoting consumer educationand information.

Total life insurance premium in India is projected to grow Rs 1,230,000 Croreby 2010-11. The current market is worth 50,000 crores. Bharti AXA Lifeinsurance, which is a joint venture company between India's leading

conglomerate, the Bharti Group and France-based financial protection andwealth management service provider-AXA, has currently a modest share of 1percent in the market.

Bharti-Axas key strategy is to leverage on the wide reach of Bharti Operationsby aligning with Bharti Airtel distribution points, corporate agents and brokers.Bharti Axa has set-up virtual branches to distribute policies using the retail andtelecom outlets of the Bharti Group. Bharti-Axa envisions virtual branches as akey strategy and has currently 25 percent revenues from the same.

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Chief actuary at Bharti AXA GLN Sarma says. Capital constraints haveprevented us from being overly aggressive. We would like to retain what wehave and consolidate our position. The company is also not planning any bigadvertising campaigns and instead, has chosen to communicate with customersthrough phone calls, text messages and emails. Sarma agrees that productdistribution and building channels has been a problem for Bharti AXA because

the company does not have a parent bank to fall back on. Also, many bankshave turned into insurance product manufacturers from mere insurancedistributors. This makes them our competitors ruling out the possibility of adistribution deal with them, he says.

However, despite the capital constraints, Bharti-Axa is all set to infuse another100 Crore in the fourth quarter. Apart from this, the company is on anaggressive hiring spree with its plans to beef up the sales force to 45,000 fromthe present 30,000.

The current product portfolio of Bharti-Axa is that of eight life insuranceproducts. This includes six ULIP products. The companys CFO, V Srinivasan,commented that Bharti-Axas key strategy would be to focus strongly on ULIPproducts.

More on current happenings in Business and marketing visit My Blog on thelatest trends in Marketing

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RESEARCH METHODOLOGY

PROBLEM FORMULATION

The problem is that there is rising competition between Bharti Axa and

other companies. Bharti Axa Insurance is also providing better servicesinspite of that Bharti Axa Insurance is having a greater market share.

RESEARCH DESIGN

The present investigation is descriptive type of study undertaken toestimate the product strategy of Bharti Axa. The present study identifiesviews of customers & analysis of Bharti Axa.

SOURCE OF DATA COLLECTION:

A) PRIMARY DATA

B) SECONDARY DATA

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DATA COLLECTION METHOD

PRIMARY DATA

The primary data to be selected was based upon the response of therespondents to the questionnaire designed, the questionnaire was

developed for Primary Data Collection. The questionnaire consists ofclosed ended questions.

A part of Questionnaire was targeted to know the personal details of therespondents. Another part comprised of the questionnaire and will consistof closed ended questions with every question having its own importanceand meaning.

SECONDARY DATA

The secondary data was collected by referring through web sites, and thefinal data was analyzed systematically to achieve the desired result.

SAMPLE SIZE

For the purpose of analysis a sample size of respondents was selected.The target group of the respondent was above years. The sample takenwas 50.

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LIMITATION OF THE STUDY

The response of the consumer was negative no body was ready tofill the forms.

The study was conducted in Dehradun, for more accurate result thisstudy should simultaneously run in number of cities.Lack of time.

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DATA ANALYSIS AND INTERPRETATION

1. Out of the following, you have an insurance policy of?INTERPRETATION

The above graph suggest that 60% people are insured with LIC, 2% people are

insured with Aviva, 8% are insured with HDFC Standard life Insurance, 10%insured with ICICI prudential, 6% are insured with Bajaj Allianz, 12% areinsured with Bharti Axa and 4% have no policy.

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2 Which Bharti Axa Scheme does you have?

Noof Peoples HaveBSLI PlanHealth,10%

Retierment, 22%Life, 68%HealthRetiermentLifeINTERPRETATION

On the basis of above analysis it has been concluded that around 68% of thepolicy holders are having life plan, 22% of them are having Retirement planand rest of them are having the health plan.

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3 Are you satisfied with the Insurance plan you have?

No. of people satisfied with the plan72%28%

YesNoINTERPRETATION

On the basis of the analysis it has been concluded that around 72%of thepeople are satisfied with plan they and rest if them are not satisfied.

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4 Are you satisfied with the services provided by the company regarding newplans and schemes?

N o. of people satisfied w ith thservices provided by the comp82%

18%Y esNoINTERPRETATION

On the basis of the above analysis it has been concluded that around 82% ofthe policy holders are satisfied with the services provided by the companyand rest of them are not satisfied.

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5 Are you interested to make more investments in Bharti Axa?

No. of Peopleswant tomoreinvestmentinBSLI67%

33%YesNoINTERPRETATION

On the basis of the above analysis it has been concluded that around 67% ofthe policyholders are interested to make more investments in Bharti Axaand rest of them are not interested.

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6. What do you look for, while opting for a life insurance policy?40%20%30%10%0%

5%10%15%20%25%30%35%40%45%Inc om eS ec urityTax S aving s O ld age

benefitsS avingsInc om e S ec urTax S avin gsO ld age benefS avingsINTERPRETATION

The above graph suggest that 40% people thinks about income security, 20%looks for tax saving, 30% looks for old age benefits and 10% thinks aboutsavings.

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7. At any point of policy period, have you ever claimed your policy?90%80%70%60%50%

20%80%

Yes40%No30%20%10%0%

Yes No

INTERPRETATION

The above graph suggest that 80% people have not claimed the policy and 20%people have claimed their policy.

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8. Do you think Insurance is superior to other forms of saving?80%70%60%50%

70%30%

Yes40%

No

30%20%10%0%

Yes No

INTERPRETATION

The above graph suggest that 70% people thinks Insurance is superior thenother forms of saving and 30% people thinks that insurance is not superior thenother forms of saving.

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9. Have you ever insured with Bharti Axa Insurance?12%88%0%10%20%

30%40%50%60%70%80%90%100%Y esN oYes No

INTERPRETATION

The above graph suggest that 88% people are not insured with Bharti Axainsurance and 12% people are insured with Bharti Axa insurance corporation.

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10. What is reason for insuring with Bharti Axa?6 7 %3 3 %0 %2 0 %4 0 %

6 0 %8 0 %G o o d w ill o f t h ec o m p a n yG o o d re t u rn o nin ve s t m e n tG o o d w ill o fc o m p a n yG o o d re t u rnin ve s t m e n tINTERPRETATION

The above graph suggest that 67% people considered the good will of thecompany and 33% people considered the good return on investment.

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CONCLUSION

1.The insurance holders are satisfied with Bharti Axa Insurance.2.

The customer said the Bharti Axa is more successful in long run.3.The customers are not well known about Bharti Axa Insurance incomparison to it competitor.

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RECOMMENDATIONS

The company is having second position in private insurance sector so itsmain motive is to become number one insurance company the companywill reach to its motive by following measures

Company should increase its advertisement so the customers awareabout the company.To open the branch office of Bharti Axa Insurance to cover all thecustomer.More schemes should offered by the company to customer.To provide best services to the customer.

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REFERENCES

Books:

Kotler, Phillip, (2006), Marketing Management, 12th Edition,Pearson Education, Singapore.Sharma, D.D., (1995), Marketing Research, 3rd Edition, SultanChand & Sons, New Delhi.Kothari C.R. (1990), Research Methodology, Wishwa Prakashan,PP. 72-83. Partner Chlorophyll Brand CommunicationsWebsites:

www.bhartiaxa.com

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QQQUUUEEESSSTTTI

IIOOONNNNNNAAAIIIRRREEE

Question-1: Out of the following, you have an insurance policy of (put tickmark)1) LIC [ ] 3) HDFC Standard Life [ ] 3) ICICI PRU [ ]

4) Bajaj Allianz [ ] 5) Bharti Axa [ ] 6) No Policy [ ]

Question2: Which Birla Sun Life Scheme does you have?

(a) Life (b) Retirement (c) HealthQuestion-3: Are you satisfied with the Insurance plan you have?

(a) Yes (b) NoQuestion-4: Are you satisfied with the services provided by the companyregarding new plans and schemes?

(a) Yes (b) NoQuestion-5: Are you interested to make more investments in Birla Sun Life ?

(a) Yes (b) NoQuestion-6: What do you look for, while opting for a life insurance policy?1) Income security 2) Tax savings3) Old age benefits 4) Savings

Question-7: At any point of policy period, have you ever claimed yourpolicy?1) Yes 2) No

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Question-8: Do you think Insurance is super is to other forms ofsaving?1) Yes 2) No

Question-9: Have you ever insured with Bharti Axa Insurance?1) Yes 2) No

Question-10: What is reason for insuring with Bharti Axa?1) Goodwill of the company 2) Good return on investment

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