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Case Study

S u b m i t t e d B y

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Submitted For

Faculty: Syed Kamrul

Islam( Ski)

Sec: 3

Subect: !kt 412

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1. "#at $actors lead to %ariatio&s i& dema&d $or rooms at a #otel suc# as t#e

area'

Ans:

#e $actors lead to %ariatio& i& dema&d $or room at a #otel suc# as CC* +#ic#

is:

#e CC* beac# #otel a&d resort #a%e a ,rime bitc# i& $ro&t locatio& o&

t#e sout# coat o$ Barbados. Suc# a s#ort dista&ce $rom t#e air,ort a&d t#e

ca,ital city o$ brid-e to+&.

#e #otel $eatured rooms oeri&- ,a&oramic %ie+s o$ t#e ocea& ,ool or

isla&d.

#e #otel #as t#e lus# -arde& +it# lar-e s+immi&- ,ool/ s+im u, bar.

#ere +as also a0ua court a&d a $ully e0ui,,ed %ie+.

#e #otel +as aliated +it# Barbados -ol$ club +#ic# is 15 mi& a+ay $rom

t#e Barbados -ol$ club

#e #otels sta&dard rooms +ere cate-oried i&to t#ree -rou,s. Isla&d %ie+/

,ool %ie+ a&d ocea& %ie+. &d t#ere +ere also 13 isla&d %ie+ u&ior suit.

ll rooms +ere e0ui,,ed +it# cabal/ satellite / ceili&- $a&/ a&d direct dial

tele,#o&e.

2. Ide&ti$y t#e %arious market se-me&t curre&tly do&e by t#e #otel/ +#at are t#e

,ros a&d co&s o$ seeki&- to ser%e customers $rom se%eral se-me&ts.Ans:

#e market se-me&ts curre&tly ser%ed by t#e #otel are cor,orate clie&t $rom

com,a&ies a&d tourist. Cor,orate clie&t $rom com,a&ies ,urc#ase Barbados cablea&d +ireless a&d t#e Caribbea& i&ter&atio&al ba&ki&- cor,oratio&. #e maority o$

cor,orate customers come $rom busi&ess meeti&-s +it# local com,a&ies. #e

tourist comes $rom K a&d Ca&ada as CC* beac# is located o& tro,ical

la&dsca,e a&d $ou&tai&s are o&e o$ t#e best beac#es i& Barbados.

For t#e tourist clie&ts ,ros: t#e era beac# traditio&ally ,romotes itsel$ as a resort.

6esti&atio& a&d it is located o& o&e o$ t#e best beac#es o& Barbados

For t#e tourist clie&ts co&s: t#e #otel ac#ie%ed lo+er a%era-e room rate $rom

busi&ess -uest com,ared to cor,orate busi&ess clie&ts.

Cor,orate busi&ess clie&ts 7ros: t#e maority o$ cor,orate customers come $rom

busi&ess meeti&-s +it# local com,a&ies at #otel ,ro%ides -ood $acilities $or

cor,orate customers a&d t#ey also -i%e #i-#er a%era-e room re&t.

Cor,orate busi&ess clie&ts co&s: s it is a $ace o$ resource desti&atio&/ so t#e

tourist $eels u&com$ortable/ 8&di&- t#emsel%es surrou&ded by busi&ess ,eo,le.

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3. "#at are t#e key co&sideratio& $aci&- t#e #otel as it re%ie+s t#e booki&- $rom

t#e "9S I6I;S Cricket Board'Ans:

#e key co&sideratio& t#e