4/14 4980H009 王稚翔4980H003 鄭亞婷498M0048 林孟葦498M0051 鄭瑋如

Restaurant Introduction

The T.F.C restaurant was founded by Ian Wang in 2011 in Taiwan, Tainan, we have delicious food and alcoholic beverages. The most important thing is the restaurant asserts that it stands for “Time For Change.” The restaurant is known for its atmosphere, with good service and frequent use of antiques as decor.

Principle Of T.F.C Responsible

Passion

Clean

Intention

Friendly

Innovation

Location

No.172, Chenggong Rd., West Central Dist., Tainan City 700, Taiwan (R.O.C.)

Competitors

ScaleService attitud

e Dishes Price

3R3H M G Western

NT$ 150~260

Humanistic Cafe M S Wester

nNT$

170~240

The main consumers of T.F.C

Consumers Age Major

Childhood 8~12

Teenager 13~18 VAdults 19~29 VMiddle-aged 30~60

Elderly 60~up

S.W.O.TStrength Weakness

Good chefHigh quality

The seat restriction The space restriction

Opportunity ThreatNear the stationNear the school

Non parking spaceHave the same scale restaurant

Marketing plan

•The dishes are based on refinement .

•The menu design is clear.

•The customer first .

Marketing Control

Time Monthly sales

Number of customers per day

Short-term 2~3 years NT 400,000 150

Medium-term

3~5 years NT 450,000 200

Long-term 5~8 years NT 500,000 250

Personnel administration

Manager

administration Infield Outfield

accountant cashier chef vice-chef Foreman

PT

Waiter Waitress

Interior Configuration

24 seats

1 Toilet

1 kitchen

2 entrances

Members Salary Manager 1 NT$ 45000

Chef 1 NT$ 35000

vice-chef 2 NT$ 30000

Assistant 1 NT$ 22000

Concierge 1 NT$ 30000

Cashier 1 NT$ 28000

Foreman 1 NT$ 28000

Waiter / Waitress 2 NT$ 25000

PT 2 NT$ 95 /hr

Appetizers• Chicken Fingers ------------ NT299• Loaded Potato Skins ------------ NT160• Triple Chicken Sampler ------------ NT399• Seafood Plattor ------------ NT399

Salads• Chicken Caesar Salad ------------ NT90

Soups• Soup of the day ------------ NT60• Italian seafood soup ------------ NT120

Menu

Menu Main• Euro Pork Leg ------------ NT290• Steamed Steak ------------ NT290• Roasted Steak ------------ NT290• French Fish ------------ NT280

Dessert• Double Chocolate Fudgy Brownie ------- NT120• Baked pudding ------- NT70 Beverages• Hot tea -----NT70 (green tea/black tea/milk tea)• Taiwan Beer ----- NT100

• Main

Euro pork leg

Steamed steak

• Main

Roasted steak

French fish

Soup

Italian seafood soup

Dessert

Ice cream

Baked pudding

Thank you for attention!