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4차 산업혁명과 기술진화 트렌드에 따른 전략
YoonSeok Choi
Microsoft Korea
Water/Steam,
Mechanical
Production
equipment
Electricity
Mass Production
Division of Labor
Electronics
IT, Automated
production
Blurring the
physical and the
virtual divide
“Data-driven”
1784Steam engine patent
1870Commercial generator
1969First Internet
ARPANET(Early packet switching network
which was initially funded by United
States Department of Defense)
2016
The Expanding Digital Universe, 2013-2020
Source: Deloitte
Source: Vernon Turner, senior vice president of enterprise systems at IDC (2016.03)
80 Billion
Device Connected
180
Zettabyte Data
800억 개의 다양한 디바이스가 서로 연결 180ZB = 1TB 개인용 하드디스크 180조 개
The 4th Industrial revolution
Powered by Data
DataGrowth engines
DataCore asset
DataNew business model
Continued blurring of the boundary between “virtual” and “physical life”
DATA
The increasingly crowded Unicorn Club (Current Private Companies Valued At $1B And Above)
Source: CBINSIGHTS
22 vs 166JAN 2014
“Affordable” and easily “Applicable” Technology
Financial Services
Manufacturing
Retail
Healthcare
Public Sector
Media
Smartphones
Telecom
Automotive
Industrial Robots
3% of 2007 Cost
3D Printers, $500
1% of 2007 Cost
Drones, $700
1% of 2007 cost
DNA Sequencing
0.01% of 2007 Cost
Solar Power
0.5% of 1984 Cost
Sensors
0.3% of 2007 CostVirtual Reality, $600
$600, 1% of 2007 cost
IoT: From Connecting Devices to Human Value
Source: IT4IT
The Wheel of Disruption
Source: Altimeter
9 Technologies are transforming Industrial Production
Source: BCG
Mixed Reality on the Factory Floor
Source: Deloitte
Hot Consumer Trends 2017
Source: Ericsson
Source: Deloitte
Forrester's Top 15 Emerging Technologies To Watch, 2017-2021
Tech Trends that will impact your business in the next 4 years
All industries are investing heavily
under the 4th Industrial Revolution
Source: IDC, PAC, Gartner, Markets and Markets, MGI analysis
1 2016 calculated based on 2015 actuals from Gartner plus an 8% CAGR
$151
billionForecasted
spend for top
ten highest-
spending
industries
Public sector
Telco and media
Advanced manufacturing
Retail/wholesale trade
Health
Professional services
Basic goods
manufacturing
Utilities
Transportation
1
2
3
4
5
6
7
8
9
10
2016
$ Billions
Financial services
6
7
9
12
12
15
19
19
20
32
2019
20161 155
$ billions
Forecasted spend 2016-19
200-
239
- Realmadrid
Providing fan mobile application based on
Realmadrid fan data analysis powered by
Microsoft Azure. Through user authentication
and profile storage, Real Madrid can offer more
targeted, customized marketing initiatives that
could ultimately help the club increase revenues.
Forbes - The World's Most Valuable Sports Teams(2016)
- ZARA
50% of its sales are order productions
through sales clerk's internal social media
Enhanced sales rate of list price up to 25%
and reduced stock-out rate by 10%
Sales rate
of list price
Stock out rate
- Japan Airline
Using Microsoft HoloLens, Japan Airlines (JAL)
has developed two proof-of-concept
programs to provide supplemental training
for engine mechanics, and for flight crew
trainees who want to be promoted to co-pilot
status
Japan Airlines gets
Much lower cost training & More people
trained faster, with higher quality results
Any company wanting to increase the speed
and effectiveness of training can use
HoloLens and Microsoft cloud(data)
- ROLLS ROYCE
Through ‘Totalcare Digital program’,
ROLLS ROYCE analyses the engine
problem in advance, prevents the
unexpected flight delay and minimizes the
fuel consumption
Rolls Royce TotalCare® Digital Program
Challenge
• Improve aircraft
efficiency.
• Increase aircraft
availability.
• Reduce engine
maintenance costs for
airlines.
Strategy
• Aggregated data from
engines remotely with
Azure IoT Suite.
• Utilized Cortana
Intelligence Suite to
assess health and
detect operational
anomalies.
Results
• Retain asset value throughout an
engine’s life cycle.
• Reduce flight disruptions.
• Potential cost savings of millions
of dollars per year.
2005년 설립 이후 고객의 합리적인 항공 여행
가격 요구에 맞춰 항공 여행 대중화를 실현한
제주항공은 국내선과 일본, 중국, 대만, 필리핀,
태국, 베트남, 괌, 사이판 등 아시아 주요 도시
20개 이상의 노선을 운항하며 항공 업계에
지속적으로 혁신을 가져오고 있습니다.
제주항공의영업 정보 시스템 및 항공 전자 메뉴얼
Challenge
• 기존 종이 항공 교범의휴대와 업데이트가 불편
• 영업 자료들이 각기다른 형태로 생성되고저장되어 일원화된분석이 불가
Strategy
• SQL데이터웨어하우스,
SQL 서버, 쉐어포인트등 다양한 솔루션 도입
• ‘클라우드 영업 정보시스템 구축’ 및 ‘항공전자 메뉴얼’로 교체
Results
• 교범 업데이트 및 배포가쉬워졌으며, 매뉴얼 무게 절감을통해 연료 사용량도 절감
• 데이터 규격화를 통해 비즈니스향상 및 업무 효율성 확보
서울아산병원은 총 2,704개 병상, 1일 평균
외래 환자가 11,000명에 이르는 국내 최대
병원입니다. 국내 의학 발전의 선도자로서
산학연을 연계한 기초의학 및 신약연구개발,
암 정복을 위한 임상 연구에 끊임없이
매진하고 있습니다.
서울아산병원의료 빅데이터 플랫폼
Challenge
• 병원 내에서 분석가능한 데이터는 많이발생하나, IT 기술부족으로 데이터를활용한 의료 질 향상이어려움
Strategy
• 의학적 난제를해결하기 위해아산병원의 영상데이터를 익명화 처리
• 익명화된 데이터를애저를 기반으로올리고 의료 분석솔루션을 개발
Results
• 유방암 재발 가능성 예측알고리즘, 치매 예측 기법, 폐암진단 등 다양한 분석 솔루션 개발
• IT 기술을 활용해 의료 분야의현안 및 난제 해결을 이뤄낸디지털 트랜스포메이션 사례
Artificial Intelligence
AI Is Making Break-through!
vs.Sedol Lee
Atari Games
The Robots We Could Love
From “Business Intelligence” to “Advanced Analytics”
Descriptive Analytics
DiagnosticAnalytics
Predictive Analytics
Prescriptive Analytics
What happened?
Why did it happen?
What will happen?
How can we make it happen?
Traditional BI Advanced Analytics
Why 2017 Is the Year to Invest in Artificial Intelligence Stocks
Worldwide Artificial Intelligence Revenue (in millions)
Source: Tractica
AI = Machine Learning + Cognitive Service + Robotics + …
AI Heatmap: Healthcare Emerges As Hottest Area To Artificial Intelligence Companies
Source: CB Insights (2016/07/18)
Artificial Intelligence Revenue, Top 10 Use Cases
Source: Tractica
Hot Artificial Intelligence (AI) Technologies
Source: Forbes
Microsoft Artificial Intelligence
Twitter taught Microsoft’s AI chatbot to be a racist asshole in
less than a day
Source: The Verge (2016/03/24)
BossSensor
The boss stands up. He is approaching. When he is approaching, the program fetches
face images and classifies the image.
Microsoft Cognitive Service helping
Uber's security precautions for its drivers and passengers
The 1st toothbrush with Artificial Intelligence
Identify Rare Diseases with a Selfie
Source: NVIDIA
Deep Learning Algorithm Diagnoses Skin Cancer Better than
Human Dermatologists
Source: The New Stack (2017/02/05)
The UK's National Health Service is testing out a medical
chatbot as a non-emergency helpline
Source: The Verge (2017/01/04)
World's First Certified Contraception Software
Source: TechCrunch (2017/02/13)
Dyson opens new Singapore tech center with focus on R&D in
AI and software
Source: TechCrunch (2017/02/13)
Why Self-Driving Cars Must Be Programmed to Kill
Source: MIT Technology Review
"Autonomous Vehicles Need Experimental Ethics: Are We ready for Utilitarian Cars?"(Bonnefon et al., 2015)
Moral Machine – http://moralmachine.mit.edu/
5 predictions for artificial intelligence in 2017
Source: readwrite
1. The movement towards
conversational interfaces will
accelerate
2. Design will begin to evolve to
increase our trust in AI
3. We’ll start talking about how AI
systems talk to each other
4. AI will take a hit due to
imbedded bias
5. Enterprises will start to demand
ROI from their AI
Primary Reason For Using Voice Assistants
Where People Use Voice AssistantsUsers of smartphone-based assistants who use them in the following locations
Source: statista
SKT NUGU vs. KT GiGA Genie
Microsoft Connected Vehicle Platform
Microsoft Azure & Renault-Nissan connected car Cortana as personal assistant for BMW cars
Source: CES 2017
Drivers can check out their schedule, add new
reminders, manage their upcoming events, or just
hear a random joke from the personal assistant
Microsoft Azure is ingesting huge volumes of sensor
and usage data from connected vehicles, and helping
automakers apply that data in powerful ways
Ford boosts Canadian tech cred with BlackBerry injection
Source: CNET (2017/03/30)
Tesla is worth more than Ford
Source: CNN (2017/04/03)
Dominance of Tech Companies
Source: visualcapitalist.com
CEO = CDTO (Chief Digital Transformation Officer)
Understanding of
Digital transformation Vision setting Design
Execution and
continuous change
management
BEYOND DIGITIZATIONTECHNOLOGY MUST GO