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Nội dung tiếp thị các sản phẩm kinh doanh ngoại hối

5 Noi Dung Tiep Thi - Dao Tao KDTT Chi Nhanh

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  • Ni dung tip th cc sn phm kinh doanh ngoi hi

  • Ni dungSacombank c g ?Khch hng ca chng ta l nhng ai? H s dng sn phm no ?Tip cn khch hng bng cch no?C kh nng bn cho sn phm khng?Qui trnh thc hin vi Phng KDTT ra sao ?

  • Sacombank c g ?im mnh ca Sacombank:C mt Dealing room chuyn nghip, Dealers lm vic 24/24, theo di th trng lin tc nhm p ng nhu cu ngy cng cao ca KH, thc hin cc dch v t vn qun l danh mc u t, Gi c cnh tranh nht ti Vit Nam, cc sn phm mua bn ngoi t a dng nhm hn ch ri ro v t gi, li sut.p ng tt c cc loi ngoi tSn sng mua bn ngoi t vi s lng ln, p ng kp thi vi khch hng, h thng thanh ton quc t t chun quc t.L ngn hng TMCP ln nht VN-> c quan h hu ht vi cc Ngn hng nc ngoi ti cc Trung tm ti chnh ln nh New York, London, Pari, Frankfurt, Tokyo,Sydney,Hng Kng, Singapore, Thng Hi .

  • Khch hng ca chng ta l nhng ai?H s dng sn phm no ?Nhng nh nhp khu: KH cn dng mt loi tin t ny mua mt loi ngoi t khc thanh ton tin hng cho cc i tc ca KH nc ngoi .KH c th mua giao ngay( spot), mua k hn(forward),mua/bn hon i(swap),mua mt quyn chn mua( option), chuyn i ngoi t t ti khon thanh ton ngoi t ca KH c ti Sacombank hoc ti cc ngn hng khc, cc sn phm phi sinh khc.KH l c nhn ?, t chc khc? t chc kinh t ?Cc chi ph pht sinh khi s dng cc cng c bo him ri ro t gi-> KH s tnh vo gi thnh SXKD

  • Nhng nh xut khu: KH thu tin hng t hot ng xut khu, v bn ngoi t ly mt tin t khc( VND, hay ngoi t khc) cho ngn hng. KH c th bn giao ngay( spot), bn k hn (forward),bn/mua hon i(swap), mua mt quyn chn b n( option), chuyn i ngoi t t ti khon thanh ton ngoi t ca KH c ti Sacombank hoc ti cc ngn hng khc, giao dch margin ngoi t( nu t chc c b phn u t tin t), cc sn phm phi sinh khc.KH l c nhn ?, t chc khc? t chc kinh t ?Cc chi ph pht sinh khi s dng cc cng c bo him ri ro t gi-> KH s tnh vo gi thnhKhch hng ca chng ta l nhng ai? H s dng sn phm no ?

  • Nhng ngi i vay ngoi t ( thi im vay v tr n vay):Thi im vay: KH vay ngoi t t cc t chc ti chnh trong nc v nc ngoi thc hin mc ch hot ng kinh doanh ca mnh:sau KH c th bn s ngoi t h vay c ly mt tin t khc( spot), nhng trnh v ri ro t gi, h phi : hoc l mua mt hp ng k hn( forward), hoc l mt hp ng hon i bn/mua ( swap),hoc l mua mt hp ng quyn chn mua (buy a call option) (ng vi k hn tr vay o hn) Khch hng ca chng ta l nhng ai? H s dng sn phm no ?

  • Ti thi im tr n vay:Nu nh ti thi im vay, KH khng s dng cc cng c bo him ri ro t gi th KH c th mua ngoi t giao ngay (spot) tr n s ngoi t m KH vay t cc t chc ti chnh, c th h s b l nhiu nu t gi cao hn lc h i vay, hoc ngc li.Ngc li, h s dng cc cng c: th h ch thc hin cc H m h k kt.Cc chi ph pht sinh khi s dng cc cng c bo him ri ro t gi-> KH s tnh vo gi thnh SXKDKhch hng ca chng ta l nhng ai? H s dng sn phm no ?

  • Nhng ngi cho vay ngoi t :

    i khi cc TCKT, hoc cc TCTC khc cng tham gia hot ng cho vay.Nu h cho mt ngi khc vay bng ngoi t, h c b ri ro khng ? V d: h cho vay eur 1 mio , tr gi 1 mio eur lc ny l 20 t. Nhng khi hp ng vay o hn, h nhn v 1mio eur+ls, nhng tr gi 1 mio eur lc ny ch cn 19t. Nh vy, h c th s dng cc cng c bo him ri ro t gi, ng thi cc chi ph lin quan n vic ny h tnh vo li sut cho vay

    Khch hng ca chng ta l nhng ai? H s dng sn phm no ?

  • C nhn, t chc khc:Cc DNTN kinh doanh vng, i l thu i ngoi tCc c nhn: nhng nh u t c nhn, nhng c nhn c nhu cu mua ngoi t thanh ton tin hc ph, ph sinh hot cho thn nhn, khm cha bnh, chuyn tin tha k, u t tin t qua cc loi hnh giao dch m NHNN cho php nh kinh doanh vng trn ti khon, chuyn i ngoi t, Chi tit tng i tng khch hng ng vi cc sn phm kinh doanh ngoi t

    Khch hng ca chng ta l nhng ai? H s dng sn phm no ?

  • Tip cn khch hng bng cch no?Phng chm Khng nhng khch hng t tm n NH, chng ta cn ch ng tm kim KH, tm kim nhu cu ca KHT h thng qun l ngn hng ca Sacombank, l nhng khch hng hin huT khch hng tim nng:T nhng ngn hng khc.T bn b ngi thn, T NHNG NH MI GIIT h thng tng i 1080, cc TT xc tin TMT sn bay, bn cng, hi quan, t Ngn hng nh nc cc tnh thnh.

  • C kh nng bn cho sn phm khng?Bn cnh mua bn ngoi t( loi hnh giao dch ny kt hp vi giao dch khc)vi cc h khch hng trn, chng ta chc chn cn c kh nng bn cho cc sn phm, dch v khc na:Huy ng tin giCho vayTi tr thng mi ( ph m L/C, ph chuyn tin, ph bo c, )

  • NHM BN HNG

    CHN THNH CM N S THAM GIA V HP TC CA CC ANH CHCH.

  • MI THC MC XIN VUI LNG LIN H:

    PHNG KINH DOANH TIN T

    278 Nam K Khi Ngha - Qun 3 TP.H Ch Minh

    in thoi: 08 9321598 9321599 9321578 9320395; Fax: 08 9320603

    Email: [email protected]; Reuters code: SGTT

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