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กลยุทธ์ส่วนประสมทางการตลาด Marketing Mix Strategy

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กลยุทธ์ส่วนประสมทางการตลาด Marketing Mix Strategy. Marketing Thonburi University. ส่วนผสมทางการตลาด. ผลิตภัณฑ์. ราคา. ส่วนผสมทางการตลาด (Marketing Mix). ช่องทางการจัดจำหน่าย. การส่งเสริมการตลาด. Marketing Thonburi University. 4Ps and 4Cs of marketing. 4Ps. 4Cs. Product. - PowerPoint PPT Presentation

Text of กลยุทธ์ส่วนประสมทางการตลาด Marketing Mix...

  • Marketing Mix Strategy

    MarketingThonburi University

  • * (Marketing Mix)MarketingThonburi University

  • *4Ps and 4Cs of marketingProductPricePlacePromotionCustomer needs and wantsCost to the customerConvenienceCommunication4Ps4CsMarketingThonburi University

  • * (Product) - - - - - - 2 (Consumer Products) (Business Goods)

  • * (Convenience Goods)

    (Shopping Goods)

    (Specialty Goods)

    (Unsought Goods)

  • *1. (Raw Materials)2. (Fabricating Materials and Parts)3. (Installation)4. (Accessory Equipment)5. (Operating Supplies)

  • *Potential ProductAugmented ProductExpected ProductTangible ProductCore Product (Product Component)

  • Tangible Product (Feature)(Quality)(Style) (Packaging) (Brand)*

  • *SellersservicesProductqualityPhysicalCharacteristicsof goodsSellersreputationPriceBrandPackagingDesignProductwarrantyColor

  • * (Product Mix) /

  • *Product Width or Product Breath

  • *

  • *

  • (Marketing Mix) 4 P : Product ,Price ,Place ,Promotion (Product) (Price) (Place) (Promotion)

  • P : Product Strategy : (Tangible Products) (Intangible Products)

  • (Brand) (Brand Image) (Brand Name) : (Brand Mark or Trade Mark) : (Brand)

  • Brand (Brand Equity) : :

  • Brand /Domain/Logo Brand Name Brand Mark Brand Mark LOGO

  • 3

  • (Cost of Product)... Note :

  • Direct Sales / Personal SellingDemonstrationDescriptionDirection

  • e-Mail Marketing

  • Computer Exhibition

  • Software Retail Store

  • e-Commerce / e-Retail Store

  • e-Commerce (e-Marketplace)Tarad.comSoftware.com

  • All Marketing CommunicationsAdvertisingDirect responsePersonal sellingEvents/SponsorshipSales promotionsCustomer serviceE-commercePackagingPublic Relations

  • Offline Advertising / Print AdPoster , Leaflet , Brochure

  • Offline Ad / Billboard

  • Below the line / Event & Exhibition

  • Software Seminar

  • Vinyl / X-Stand / Roll-up Stand

  • Offline / Personal Selling / PG

  • Sales Promotion ( )

  • Online (e-Advertising and Search agent)

  • Online (e-Advertising and Search agent)

  • Affiliate Program Pay Per Sale Source Code

    MK201 Principles of Marketing**