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:

MEASURING THE SATISFACTION OF RESIDENT PAKBARA FROM CASE STUDY : OF PAKBARA PORT PROJECT

4920210773

434-422

1 2553

2

: ( ) 2553

: 1) 2)

4

2 ............................................................................................................ 3 . 4 . 8 9 1 .. 10 10 .12 ....................................................................... 12 13 ..13 .13

5

()

2 .14 ..........................................................................16 ..17 19 27

3 ..32 ..33 .................................................................................... 33 ........................................................................................ 34

6

()

34 4 1 35 2 40 3 ............................................44 4 ...57 5 58 ..................................................................................................60 61

7

...62 ....................................................................................................65

8

1 35 2 .............................40 3 .............44 4 ..49 5 54

9

1 73 2 . 74 3 .. 75 4 .. 76 5 77 6 78 7 79 8 ...................................... 80

11

1. 2. 3. 4. 5. 6. 7.

12

1. 2.

1.

13

2.

1. 2.

1,117

14

2

:

1. 1.1 1.2 1.3 1.4 1.5

(KUALABARA) () () 6 1 ( )

15

..2489 ( : http://pakbara.moobanthai.com ) 4,637 (7,419,336 .) 1,069 250 3,318 (: ) 7 6 2552 () 1,173 4,010 1,997 2,013 (: ) 26,000 3 1
http://pakbara.moobanthai.com/

16

10,600 20 8.25 2552 2556 2 5,100 1.3 2557 2563 3 10,300 2.4 2564 2567 ( http : // www.marinerthai.com / forum / index.php?topic = 1026.0 )

Satisfaction ( Morse,1958 , 2535 19 ) ( Wallestien, 1971 , 2537, 3 ) ( End State in feeling ) ( 2548, 54 )
http://www.marinerthai.com/

17

( 2540, 38 ) ( Powell ) ( 2545, 9-10 )

( , 2527 , 1 , 2542 , 32 ) ( Dye, 1981, p. 345 , 2542 36 ) ( , 2532, 26 , 2542, 37 )

18

( Teality ) 2 ( Subjiective impact )

19

1. i ( Utility ) i

Xj

i i = i ( X1, X2,, . XN ) ( 1 ) X1, X2, XN

i j

di = N ui dxj . ( 2 )

j=1 xj 2 i i X j ( Pj )

20

i = i Pj .. ( 3 ) j Yi

j = 1, 2, .. N Yi = i

Pi = Xj i = i Yi

3 2 j

di = N i . PjdXj . ( 4 ) j= 1 Yi Pj dXj j dXj dXj j Pj 2. ( Willingness to pay and to accept : WTP , WTA ) WTP WTA Compensating Variating ( CV ) Equivalent Variation ( EV ) CV EV ( Producer Surplus : PS ) CV

21

EV CS PS - WTP WTA CV PS CV EV

CV EV

( )

( )

( )

( WTP ) ( )

( WTP ) ( )

( )

( WTP ) ( )

( WTP ) ( )

22

( Expenditure Function ) CV EV Ex 1 . 428 . 40,000 Ex2 57 EV CV CS

23

( : , ) - (A) (B) 50 ( Y ) 80 ( X ) 30 20 20 60 WA WB () ()

24

( X ) ( Y ) () 180 W Edworth Box Diagrm2 () X = 80 Y = 50 W W W

25

YA YA 30 A 20 IC1

B IC1A 0A XA 0B XB 20 60 60 0B A IC1B 30 20 50 0P B IC1A 0A XA 20 80

26

- - - - IC1A () IC1B IC1A IC1B P

27

( 2547 ) ( 2550 ) 1.

28

2. 3. ( 2522, 113 ) ( 2546 ) 3 ( ) 2 4 6

29

3 ( ) ( 2546 ) 4 1. 2. 3. 4. 1. 2. 3. 5

30

4. - - - - - - ( 2545 ) 1. 2. 3. 4. (2549 )

31

(EIA) 10 1) 2) 3) 4) 5)

32

3

: ( survey research )

1,173 ( : ) 10% 1,000 ( 2540, 84; , 2524, 38 ) 117

33

4 1 , , , , , , 10 2 9 3 - 7 - 5 - 4 4

( content validity )

34

1. 117 2. ( Conding Form )

SPSS For Window 2003 ( descriptive statistics )

35

4

: 3 1 2 3 4 1 1 N=117

1.

2. 25 34

35 44 45 54 55 64

64

104 13

19 45 32 11 10

88.9 11.1

16.2 38.5 27.4 9.4 8.5

36

1 ( )

3.

4.

( / )

5.

6.

10 20 29

30 7.

1 3 4 6 7 9

10

17 95 1 4

1 98 15 2 1

107 10

1 13

103

26 57 32 2

14.5 81.2 0.9 3.4

0.9

83.8 12.8 1.7 0.9

91.5 8.5

0.9

11.1 88.0

22.2 48.7 27.3 1.8

37

1 ( )

8.

9. 1,000 3,000 / 3,001 5,000 / 5,001 7,000 /

7,001 10.

90 11 10 2 1 3

15 64 36 2

8 35 73 1

76.9 9.4 8.5 1.7 0.9 2.6

12.8 54.7 30.8 1.7

6.8

29.9 62.4 0.9

38

1 88.9 11.9 35 44 38.5 45 54 27.4 25 34 16.2 55 64 9.4 65 8.5 81.2 14.5 3.4 0.9 83.8 12.8 ( / ) 1.7 0.9 91.5 8.5 29 88.0 20 29 11.1 10 0.9 4 6 48.7 7 9 27.3 1 3 22.2 10 1.8 76.9 9.4, 8.5, 2.6, 1.7, 0.9 3,001 5,000 / 54.7 5,001 7,000 / 30.8

39

1,000 3,000 / 12.8 7,001 1.7 62.4 29.9 6.8 0.9

40

2 2 N = 117

11.

12.

13.

14.

4 17 23 73

3 22 92

1 29 87

5 23 28 61

3.4

14.5 19.7 62.4

2.6

18.8 78.6

0.9 24.7 74.4

4.3 19.7 23.9 52.1

41

2 ( )

15.

16.

17.

18.

86 14 13 4

1 3 14 36 63

6 16 95

22 11 84

73.5 12.0 11.1 3.4

0.9 2.6

12.0 30.8 53.7

5.1 13.7 81.2

18.8 9.4

71.8

42

2 ( )

19.

110 5 2

94.0 4.3 1.7

2 62.4 19.7 14.5, 3.4 78.6 18.8 2.6 74.4 24.7 0.9 52.1 23.9

43

19.7 4.3 73.5 12.0 11.1 3.4 53.8 30.8 12.0 2.6 0.9 81.2 13.7 5.1 71.8 9.4 18.8 95.7 4.3

44

3 3 N=117

20.

21.

20 46 51

85 32

27 90

49 68

17.1 39.3 43.6

72.6 27.4

23.1 76.9

41.9 58.1

45

3 ()

( )

22.

()

31

60 57

39 78

4 113

14

103

2 115

49

26.5

51.3 48.7

33.3 66.7

3.4

96.6

12.0 88.0

1.7

98.3

41.9

46

3 ()

23.

( )

24.

25.

99 18

82 35

72 45

7

110 7

29 25 6

84.6 15.4

70.1 29.9

61.5 38.5

6.0

94.0 6.0

24.8 21.4 53.8

47

26.

91 4 22

77.8 3.4

18.8 3 43.6 39.3 17.1 72.6 27.4 41.9 58.1 23.1 76.2 26.5 51.3 48.7 33.3 66.7 12.0 88.0 3.4 96.6

48

1.7 98.3 41.9 84.6 15.4 70.1 29.1 61.5 38.5 6.0 94 6 53.8 24.8 21.4 77.8 18.8 3.4

49

4 N=117

27.

28.

86 23 8

116 1

104 13

88 29

73.5 19.7 6.8

99.1 0.9

88.9 11.1

75.2 24.8

50

4 ()

29.

87 30

112 5

85 32

84 33

113 4

74.4 25.6

95.7 4.3

72.6 27.4

71.8 28.2

96.6 3.4

51

4 ()

30.

31.

116 1

113 4

88 29

85 32

87 30

99 18

99.1 0.9

96.6 3.4

75.2 24.8

72.6 27.4

74.4 25.6

84.6 15.4

52

4 73.5 19.7 6.8 99.1 0.9 88.9 11.1 75.2 24.8 74.4 25.6 96.6 3.4 95.7 4.3 72.6 27.4 71.8 28.2 99.1 0.9 96.6 3.4 84.6 15.4 75.2 24.8

53

74.4 25.6 72.6 27.4

54

5 N=117

32.

33.

115 2

105 12

101 16

101 16

115 2

104 13

98.3 1.7

89.7 10.3

86.3 13.7

86.3 13.7

98.3 1.7

88.9 11.1

55

5 ()

34.

35.

115

2

93 24

110 7

115 2

96 21

96 21

98.3 1.7

79.5 20.5

94.0 6.0

98.3 1.7

82.1 17.9

82.1 17.9

56

5 98.3 1.7 89.7 10.3 86.3 13.7 86.3 13.7 98.3 1.7 98.3 1.7 88.9 11.1 79.5 20.5 94.0 6.0 98.3 1.7 82.1 17.9 82.1 17.9

57

: 1. 2. 3. 4. 5. 6.

58

5

: 1. 2.

88.9 11.1 35 44 38.5 81.2 83.8 91.5 30 88.0 4 6 48.7 76.9 3001 5000 54.7 62.4 62.4 78.6

59

74.4 51.1 73.5 53.7 81.2 71.1 94.0 43.6 72.6 32.5 59.0 94.0 53.8 77.8 73.5 99.1 96.6 99.1 96.6

60

98.3 98.3 94.0 98.3

:

61

1. 2.

63

. 2550. : . .

. ( 2546 ). 3 ( ) 2 . . . ( 2522 ). . : , . . ( 2546 ). . . . ( 2545 ). . .

64

. ( 2550 ). . . . ( 2547 ). . .

66

:

1. 4 2. ( ) 1 1. ( ) ( ) 2. ( ) 25 34 ( ) 35 - 44 ( ) 45 - 54 ( ) 55 - 64 ( ) 64 3. ( ) ( ) ( ) ( ) ( ) 4. ( ) ( ) ( ) ( ) ( / ) ( )

67

5. ( ) ( ) ( ) . 6. ( ) 10 ( ) 10 - 19 ( ) 20 - 29 ( ) 29 7. 8. 9. ( ) 1,000 - 3,000 / ( ) 3,001 - 5,000 / ( ) 5,001 - 7,000 / ( ) 7,001 10. ( ) ( ) ( ) ( ) ( ) .

68

2

11. 12. 13. 14. 15. 16. 17. 18. 19.

69

3 20. ( ) ( ) ( ) ( ) ( ) 21. ( 1 ) ( ) ( ) ( ) ( ) . 22. ( 1 ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) . 23. ( 1 ) ( ) ( ) ( ) ( ) ( ) . 24. ( ) ( ) ( ) ( ) ( )

70

25. ( ) ( ) ( ) ( ) ( ) 26. ( ) ( ) ( ) ( ) ( ) 27. ( ) ( ) ( ) ( ) ( ) 28. 1 ( ) ( ) ( ) ( ) ( ) ( ) 29. 1 ( ) ( ) ( ) ( ) ( ) ( ) .. 30. ( ) ( ) ( ) ( ) ( )

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31. 1 ( ) ( ) ( ) ( ) ( ) ( ) ( ) 32. 1 ( ) ( ) ( ) ( ) ( ) ( ) 33. 1 ( ) ( ) ( ) ( ) ( ) ( ) .. 34. ( ) ( ) ( ) ( ) ( ) 35. 1 ( ) ( ) ( ) ( ) ( )

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4 ..

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