1-164 new ok.indd 11-164 new ok.indd 1 8/12/2548 11:10:418/12/2548 11:10:41

ISBN 978-974-225-837-5 /

1 / 2553 / 2,000

(Happy Workplace) (.) 979 23 . 10400 0-2298-0673 0-2298-0670 www.happy8workplace.com

333/30-31 9 .- (340) . . . 11110 : 0 2925 6699 : 0 2925 6706

9 9 2032

Post-Generation XYZ

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9 9 2032 20 9 CEO 9

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9 CEO 9 1

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22 Generation XYZ 100

.

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1-164 new ok.indd 71-164 new ok.indd 7 8/12/2548 11:10:438/12/2548 11:10:43

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1 11

2 27

3 47

Go to Great ()

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Soul of Corporation ()

3 . 5 9

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Growth Together ()

Believe in the Value of Individual ()

Positive Thinking . . . ()

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1:

Go to GreatGo to Great

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12

9 9 2032 Post-Generation XYZ

()

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() SCB 103 SCB 3 .. 2540 SCB

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9 9 2032 Post-Generation XYZ

SCB

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9 9 2032 Post-Generation XYZ

7 Brand 300 Brand

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2 / 6 20,000

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9 9 2032 Post-Generation XYZ

20,000

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Passion

1 ()

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9 9 2032 Post-Generation XYZ

Generation Gap 20

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Generation

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9 9 2032 Post-Generation XYZ

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9 9 2032 Post-Generation XYZ

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SPIRIT Transnational

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9 9 2032 Post-Generation XYZ

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1-164 new ok.indd 311-164 new ok.indd 31 8/12/2548 11:13:148/12/2548 11:13:14

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9 9 2032 Post-Generation XYZ

performance Organization Corporate Governance CSR SPIRIT PTT WAY

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33

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1-164 new ok.indd 331-164 new ok.indd 33 8/12/2548 11:13:198/12/2548 11:13:19

34

9 9 2032 Post-Generation XYZ

2

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Retire Retire

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2 . ()

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9 9 2032 Post-Generation XYZ

10 10 150,000 100

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9 9 2032 Post-Generation XYZ

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40

9 9 2032 Post-Generation XYZ

32 100

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1-164 new ok.indd 401-164 new ok.indd 40 8/12/2548 11:13:388/12/2548 11:13:38

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1-164 new ok.indd 411-164 new ok.indd 41 8/12/2548 11:13:588/12/2548 11:13:58

42

9 9 2032 Post-Generation XYZ

. Top 10 20 Top 10 10-20

. Top CEO Theme Mission Possible

1-164 new ok.indd 421-164 new ok.indd 42 8/12/2548 11:14:018/12/2548 11:14:01

43

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2 . ()

1-164 new ok.indd 431-164 new ok.indd 43 8/12/2548 11:14:048/12/2548 11:14:04

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9 9 2032 Post-Generation XYZ

Key Success

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. Corporate Governance CSR .

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Soul of Corporation

3:

Soul of Corporation

1-164 new ok.indd 471-164 new ok.indd 47 8/12/2548 11:14:128/12/2548 11:14:12

48

9 9 2032 Post-Generation XYZ

()

1-164 new ok.indd 481-164 new ok.indd 48 8/12/2548 11:14:128/12/2548 11:14:12

49

() 9

3 ()

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50

9 9 2032 Post-Generation XYZ

7-Eleven 5,500 1,200 6,500,00 24

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51

3 ()

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52

9 9 2032 Post-Generation XYZ

10,000-20,000 800 90,000 Cross Functional

7-Eleven Top Down

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53

5 5 5 5

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54

9 9 2032 Post-Generation XYZ

Harmony

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7 11 Leadership

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55

3 ()

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9 9 2032 Post-Generation XYZ

10

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58

9 9 2032 Post-Generation XYZ

Generation Gap

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Generation Gap

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1-164 new ok.indd 581-164 new ok.indd 58 8/12/2548 11:14:398/12/2548 11:14:39

59

Exit Interview

3 ()

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60

9 9 2032 Post-Generation XYZ

TQM Total Quality Management Next Process is Customer

1-164 new ok.indd 601-164 new ok.indd 60 8/12/2548 11:14:448/12/2548 11:14:44

61

7-Eleven

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3 ()

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62

9 9 2032 Post-Generation XYZ

6,500,000 8 10

1-164 new ok.indd 621-164 new ok.indd 62 8/12/2548 11:15:348/12/2548 11:15:34

63

Prepare for change

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Prepare for change

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64

9 9 2032 Post-Generation XYZ

()

1-164 new ok.indd 641-164 new ok.indd 64 8/12/2548 11:15:398/12/2548 11:15:39

65

() AIS 20 AIS 14,000 97 28

2

AIS

4 ()

1-164 new ok.indd 651-164 new ok.indd 65 8/12/2548 11:15:428/12/2548 11:15:42

66

9 9 2032 Post-Generation XYZ

AIS

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AIS 1 20

20

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20 Social Network 20

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4 ()

1-164 new ok.indd 671-164 new ok.indd 67 8/12/2548 11:15:488/12/2548 11:15:48

68

9 9 2032 Post-Generation XYZ

5-10 Coaching Training

Coaching Training (Singtel) 10

(Optus)

1-164 new ok.indd 681-164 new ok.indd 68 8/12/2548 11:15:518/12/2548 11:15:51

69

CSR

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70

9 9 2032 Post-Generation XYZ

AIS CSR 10 300

AIS

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71

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72

9 9 2032 Post-Generation XYZ

Innovative

1-164 new ok.indd 721-164 new ok.indd 72 8/12/2548 11:16:018/12/2548 11:16:01

73

Generation Gap

AIS Internet Radio

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4 ()

1-164 new ok.indd 731-164 new ok.indd 73 8/12/2548 11:16:048/12/2548 11:16:04

74

9 9 2032 Post-Generation XYZ

Generation Gap Generation

1-164 new ok.indd 741-164 new ok.indd 74 8/12/2548 11:16:078/12/2548 11:16:07

75

Generation

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76

9 9 2032 Post-Generation XYZ

1-164 new ok.indd 761-164 new ok.indd 76 8/12/2548 11:16:128/12/2548 11:16:12

77

20 3 Service Operator Air Time Application Content Provider 3 1 3

4 ()

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78

9 9 2032 Post-Generation XYZ

AIS

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79

2

4 ()

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Teamwork & Trust

5:

Teamwork & Trust

1-164 new ok.indd 811-164 new ok.indd 81 8/12/2548 11:16:418/12/2548 11:16:41

82

9 9 2032 Post-Generation XYZ

()

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83

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DD

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84

9 9 2032 Post-Generation XYZ

50 1 (..2553) 50 TG 100 Visions 50

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9 9 2032 Post-Generation XYZ

9

25,000 outsource 1,000

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5 ()

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9 9 2032 Post-Generation XYZ

KPI DD () KPI

KPI KPI KPI KPI

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5 ()

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93

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20

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THAI SPRIT T Teamwork H Happiness A Awakening I Inspiration

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T Teamwork Trust H Happiness Hospitality A Awakening Accountability I Inspiration Integrity

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96

9 9 2032 Post-Generation XYZ

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97

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Purpose with a strong pace

6:

Purpose with a strong pace

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9 9 2032 Post-Generation XYZ

8-9

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IDP Individual Development Plan

6 . ()

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9 9 2032 Post-Generation XYZ

Generation Gap Generation

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4 2 3

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6 . ()

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Growth Together

7:

Growth Together

1-164 new ok.indd 1131-164 new ok.indd 113 8/12/2548 11:18:228/12/2548 11:18:22

114

9 9 2032 Post-Generation XYZ

()

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7 ()

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9 9 2032 Post-Generation XYZ

CPF

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CPF 30 15 10

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9 9 2032 Post-Generation XYZ

CPF CPF WAY 6

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119

2

3

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5

CPF WAY

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CSR

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9 9 2032 Post-Generation XYZ

25

CPF 10,000

300 200-500

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CSR 2-3 3 2

7 ()

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124

9 9 2032 Post-Generation XYZ

Generation Gap

1-164 new ok.indd 1241-164 new ok.indd 124 8/12/2548 11:20:478/12/2548 11:20:47

125

100 200 10,000-20,000 30,000-40,000

7 ()

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126

9 9 2032 Post-Generation XYZ

? 50-60

10

1-164 new ok.indd 1261-164 new ok.indd 126 8/12/2548 11:20:528/12/2548 11:20:52

127

CPF Generation

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1-164 new ok.indd 1271-164 new ok.indd 127 8/12/2548 11:20:558/12/2548 11:20:55

128

9 9 2032 Post-Generation XYZ

1-164 new ok.indd 1281-164 new ok.indd 128 8/12/2548 11:20:588/12/2548 11:20:58

129

7 ()

1-164 new ok.indd 1291-164 new ok.indd 129 8/12/2548 11:21:008/12/2548 11:21:00

1-164 new ok.indd 1301-164 new ok.indd 130 8/12/2548 11:21:038/12/2548 11:21:03

Believe in the Value of Individual

8:

Believe in the Value of Individual

1-164 new ok.indd 1311-164 new ok.indd 131 8/12/2548 11:21:038/12/2548 11:21:03

132

9 9 2032 Post-Generation XYZ

()

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133

The Asian Wall Street Journal

The Wall Street Journal Asia 200 Ranking 2009 5 1.Corporate Reputation 2.Financial Reputation 3.Quality 4.Innovation 5.Vision () SCG

96 SCG SCG

SCG

8 ()

1-164 new ok.indd 1331-164 new ok.indd 133 8/12/2548 11:21:078/12/2548 11:21:07

134

9 9 2032 Post-Generation XYZ

SCG 2015

SCG

3

SCG 5 40-50 50 2 20 330,000

28,500 150 60-70

1-164 new ok.indd 1341-164 new ok.indd 134 8/12/2548 11:21:098/12/2548 11:21:09

135

3,200 11 200

2006 2007 2015 2015 3

8 ()

1-164 new ok.indd 1351-164 new ok.indd 135 8/12/2548 11:21:128/12/2548 11:21:12

136

9 9 2032 Post-Generation XYZ

23,000 60,000-70,000 3,000 200 22 34 5-6

1-164 new ok.indd 1361-164 new ok.indd 136 8/12/2548 11:21:158/12/2548 11:21:15

137

2 Innovation HVA (High Value Added Product & Service) SCG

Innovation SCG 2004 40 1,000 6 25 R&D 800 HVA 2005 8,000 56,000 2009 700

8 ()

1-164 new ok.indd 1371-164 new ok.indd 137 8/12/2548 11:21:178/12/2548 11:21:17

138

9 9 2032 Post-Generation XYZ

SCG 4

SCG 96 Fresh up 50-60

4-5

1-164 new ok.indd 1381-164 new ok.indd 138 8/12/2548 11:21:208/12/2548 11:21:20

139

4 Adherence to Fairness Dedication to Excellence Belief in the Value of the Individual 800 1,000 4 Concern for Social Responsibility 30-40 Corporate Social Responsibility CSR

8 ()

1-164 new ok.indd 1391-164 new ok.indd 139 8/12/2548 11:21:238/12/2548 11:21:23

140

9 9 2032 Post-Generation XYZ

Innovation 4 Open Challenge

Open Training Course 30-40 55 22 100 Challenge

1-164 new ok.indd 1401-164 new ok.indd 140 8/12/2548 11:21:268/12/2548 11:21:26

141

Generation Gap

SCG Generation Gap 1997 140 35,000

2002 16,000 30,000 5 600 800 50 9 50 Gen Y Gen Z 61 Gen X 30

8 ()

1-164 new ok.indd 1411-164 new ok.indd 141 8/12/2548 11:31:098/12/2548 11:31:09

142

9 9 2032 Post-Generation XYZ

Open

100 20

20 3-5 5-6 8 Coaching 10

1-164 new ok.indd 1421-164 new ok.indd 142 8/12/2548 11:31:138/12/2548 11:31:13

143

40

Next Generation SCG

Mobile Technology Social Network

8 ()

1-164 new ok.indd 1431-164 new ok.indd 143 8/12/2548 11:31:168/12/2548 11:31:16

144

9 9 2032 Post-Generation XYZ

Challenge

40 CEO

1-164 new ok.indd 1441-164 new ok.indd 144 8/12/2548 11:31:188/12/2548 11:31:18

145

Coach 10 3

SCG

SCG Innovation Innovation 700-800

SCG 3 4

8 ()

1-164 new ok.indd 1451-164 new ok.indd 145 8/12/2548 11:31:218/12/2548 11:31:21

146

9 9 2032 Post-Generation XYZ

SCG 200 30-40 2 200 SCG 30

1-164 new ok.indd 1461-164 new ok.indd 146 8/12/2548 11:31:248/12/2548 11:31:24

147

SCG

8 ()

1-164 new ok.indd 1471-164 new ok.indd 147 8/12/2548 11:31:268/12/2548 11:31:26

148

9 9 2032 Post-Generation XYZ

3 10 Coach

1-164 new ok.indd 1481-164 new ok.indd 148 8/12/2548 11:31:298/12/2548 11:31:29

149

Positive Thinking

9:

Positive Thinking

1-164 new ok.indd 1491-164 new ok.indd 149 8/12/2548 11:31:328/12/2548 11:31:32

150

9 9 2032 Post-Generation XYZ

. . . ()

1-164 new ok.indd 1501-164 new ok.indd 150 8/12/2548 11:31:358/12/2548 11:31:35

151

.. 2540 . . . ()

6,000

.. 10 10 ...

9 . . . ()

1-164 new ok.indd 1511-164 new ok.indd 151 8/12/2548 11:31:398/12/2548 11:31:39

152

9 9 2032 Post-Generation XYZ

.

1-164 new ok.indd 1521-164 new ok.indd 152 8/12/2548 11:31:428/12/2548 11:31:42

153

sense of belonging

sense of belonging Specialist

9 . . . ()

1-164 new ok.indd 1531-164 new ok.indd 153 8/12/2548 11:31:458/12/2548 11:31:45

154

9 9 2032 Post-Generation XYZ

10 100 Specialist Generalist

...

1-164 new ok.indd 1541-164 new ok.indd 154 8/12/2548 11:31:478/12/2548 11:31:47

155

10 10 10

9 . . . ()

1-164 new ok.indd 1551-164 new ok.indd 155 8/12/2548 11:31:508/12/2548 11:31:50

156

9 9 2032 Post-Generation XYZ

2540

1-164 new ok.indd 1561-164 new ok.indd 156 8/12/2548 11:31:538/12/2548 11:31:53

157

your success is my reward

9 . . . ()

1-164 new ok.indd 1571-164 new ok.indd 157 8/12/2548 11:31:558/12/2548 11:31:55

158

9 9 2032 Post-Generation XYZ

Generation Gap

Generation Gap 2540 ( ) Hamburger Crisis Record all time high

1-164 new ok.indd 1581-164 new ok.indd 158 8/12/2548 11:31:588/12/2548 11:31:58

159

(. ) 20

9 . . . ()

1-164 new ok.indd 1591-164 new ok.indd 159 8/12/2548 11:32:018/12/2548 11:32:01

160

9 9 2032 Post-Generation XYZ

I.C.C.

1-164 new ok.indd 1601-164 new ok.indd 160 8/12/2548 11:32:038/12/2548 11:32:03

161

10 10

9 . . . ()

1-164 new ok.indd 1611-164 new ok.indd 161 8/12/2548 11:32:068/12/2548 11:32:06

162

9 9 2032 Post-Generation XYZ

I.C.C.

CSR

put the right man in the wrong job put the right man in the right job wrong job right job right job

1-164 new ok.indd 1621-164 new ok.indd 162 8/12/2548 11:32:098/12/2548 11:32:09

163

CSR CSR 2 10

9 . . . ()

1-164 new ok.indd 1631-164 new ok.indd 163 8/12/2548 11:32:118/12/2548 11:32:11

1-164 new ok.indd 1641-164 new ok.indd 164 8/12/2548 11:32:148/12/2548 11:32:14