9431524 莊雪涵

“delicious””clean””fast”

Market description-a perfect competitive marketProduct reviewCompetitive reviewDistribution review

Strengthsweaknessesopportunities threat

First-year objectivesSecond-year objective Issues

Positioning Product strategy Pricing strategy Distribution strategy Marketing communications strategy Marketing research Marketing organization

JanuaryFebruaryMarchAprilMay June

The fixed cost (shop rents ,water , electricity ,machine) - 30000/one monththe variable cost (material) - 50 %A month works 24 dayThe rice ball and the drink respectively sell one half. break-even point is 50 Combination/one day. Break-even sales are 2500.