38
l' lPltJ rf8 4040 n,,n"lltlflU1JUi1L \1 ,iMJ· . . , 2523 หอ

 · • • ~ ~UU~lr~ ~".3 - 23 . n,~1t'11nuuuaL.~~U ~ "\U:1TUl1IUM~ ~\1,1.lJ,llJNu,nf;tnI'n~nv, U'lJn,~ ~·U~ ~~ ~ ~ ""rlJa"1~~~uaWUl. , a~.u,lu, n~n

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

1IICJn~IiIP1" l' 1~~1'W·;,

lPltJ

u'tJn,~ .1~1

rf8 4040

n,,n"lltlflU1JUi1L\1 ,iMJ·

,~ . . ~8uaWU~UL~U1Uwa~t~~fI,r~~'fl~~fllfl1~'~~i~ ,

~:~~~~ ~~"\1tJ'{tJ~8~,nr

~fI"'1~f'I»' 2523

สำนกัหอ

สมุดกลาง

, . ,~, ~

~w:~~;mu u~,i~u,iu~u,nr ~~L~UPmUO.U'U!uULUuU1UwU~ta~n,r~nv'fl'u

~!n'flnJ1w,tT1UWl

, 'II

(~",rUL~Un 1rL1"~!U)

'II ' ~\lIlJ" Ml:1f1ll'PlUMU

, ftw:nrrUn,rflr1,~aun.U!

สำนกัหอ

สมุดกลาง

• •

~

~UU~lr~ ~".3 - 23

n,~1t'11nuuuaL.~~U~

"\U:1TUl1IUM~ ~\1,1.lJ,llJNu,nf

;tnI'n~nv, U'lJn,~ ~·U~ ~~ ~ ~

""rlJa"1~~~uaWUl a~.u,lu, n~n~~., .....................................

•1U~LauI1"f~n,r •••.••••••••••••••••••

~ .: ,. 1. ti'I~':M1n,r~n», "n'tI1nUUUr~L~~W!i11r'Ur,~nr:ft,vfi,~~~,U"

'II

ZI i"vur:a~"~

II , ~.: .1..,' 2.1 ti1,~arr~~~1~~r1Ur,~nr:ft'~fi'~~'lJUI=tI~'~~'lJ~~"U~'~'i~'U,

n,r'lnUUULUUrtL~~l~u L~rULaU.'.

• •

~ ~ ~ 2.2 LiILnuUu'~'~Unn,r81n~Ua1~ru!n~nw'UI:V8UL~n,rI1n~vaL."MUL\1. ,~

~r'~~~lu~U"'~ 1 "~l,lnvrul:n,rfft',~ff,'ovrt~(n»\Uua:Lft?t~-~ , II .. ~

~,un,r"'t n,rfft1'~I~ftUr:nlu. n,rL,1Lun,rlln~UUtL~~"n,riu~ JJ • . Jr." ,11 L00' LU'il~. ,il,,~a':"U'M'8~n;:~'3ltf"t'l\tu'tJ~a",fJ~'''\UJ'tJ\1L'J~IY'lU

]]"l~

,. '~L''''I~n,r~n»' ~ .

3.1 ~nv'Ult1Lfttlt~n,rl~nUuuf~,~tuLa~LUn'1f",,~nr:~,vi1'ft~'U"n , w~1"".nJr:L'M~

• , • , II

3.2 r,ur,unr:ft,~ii'ft\t~'lJ"nln,U«"'~1 LII;':Ui~,K"L;lnurrll'LUrU , . LIU..~11 ;

~ ~.~

}.} uiLI,~aul«l~L~r':\UJ'L~~n'lun,r'ln~~• ,.. .,.4 ~in,r'81n~UruL8~ua:fft1'~\tU,nr:"'Yn1lJlurULI~

สำนกัหอ

สมุดกลาง

•4. ~UU"iLUU~1U~~a"~fU"BULUn't~OH'

II •• ••

4.1 ~n»'~"~ln't~~n~lilif""~,VLaUUl:~""~'~f,,"~,u,,nan1U;~'~ , , . .. 4.2 ~in't~~n~lilit'~'U'ftl~\IU n'tf~,,~wu,nt:ft'VLUwU~1~ .. 4., 'M·,mt1J~nLL1Jli'i'~ ~a:t'lit,ulImJal~\UJft .. " 4.4 \'I; ~1U .'ilnLL1Jli'i'~L ~ La"G1J~tU1

~

" 5. t;U:L,a"'4fU"'ilULUn't~n»'

", .... .. 1iJ","':'; 1 • 4 ~·1n't\l"1lVa

... ' .fU",V; 5 • 9 \'l;~1UI'iln~lif1~

.,.' .. II

fU"'wM10 -OJ at~~a:\'I'4~"~ 50% .t~ul~1'lit1~,~~~I~UU" ~, ...

rlJPl1~14 -17 \1in'71J!ln~li1JLd"8lJyt~. .... 6. ~t:U,w~tL"'U 5,000 li'\'l

, . " 7A U8;~,~,,:1"rli. "

7.1 wr~11J1'ULaUUa4'U"1Un1t''iln~linr:ft,~i''"\UJ,u~a~'il~'ft~,U ~~. ..' II J II

7.2 ~a~~~L~D~ft'1ut1~'4n1t~~n~UuUL~~~~4L,,1~~li\'lli'\'ILOU".~~ •

'4~rfl'~ , Lu~r:L~~t\'lU~'l~ II .

7.} ~.Pl~L~L~a~u~r~1U~a=ft1~~'~'ft~n,r~'ilnU~lif1'ftUU'U~a~~~'ft~U~

LU~t: L..,,,t\1tJ ~ ~ .

7.4 L~LLU1\'1' ~~"ltu'~7: nt'lll L«11~u1it:1tJ'IU LU mr~n»'"!l1~

สำนกัหอ

สมุดกลาง

.~ ~." ~. ~

~uawu~u L~~liLan~K,~~u'~~"WL"LUn,r~,nna"LWM,u1~r,~~~ ~ , , ~ ~ , J~

P11'UJW"",",L " -r"~1Jr :a-3P1 LUmrnamam ua:la«P1''''',:;1,,(11, 1I1OJD"'-3 1\11" ~ ~, .

"nn,rr1~r1U ~~1' L~~u1u'Lnu~1u1Jr:;n~~Lun,r~~n~~ r11nr~r,ua:La~"Lu • •

n,r~~n~~ f"1'~t1JLa~w{~1~ ftt1~nt:ft1»ti,~~~,ull!l~1Jr:;,~~1~u"

1'1' ~ ~.

Lul~n,aull'~L" '~t8UPlWUrtft'L"'~~~~~1Un,r~!ln~~~nr:;",~f1'''~'U, ,~~ ~, . .' . ~"L~P11,~r1~n.Lun,rf~1Ltu~u,~~ 11Ur~nrrun,ru"r1,u8~,u~uawu~nM1U~

. . s ,

~ I' 1''' ., I" .. •

1flntUl'L"P1i1I1n~, U8:tl \1L ~'!l~MnHLt'lln,r1JrU1J,~ un1, wnr:i'~u8 ~,utnr ~

!l~nu1J~",~1P1r~n,r~1Jnwu't"'"a1~8-31~

:!'I .... fl'~~ ~rl1P1r

n~u,uu 2.523

สำนกัหอ

สมุดกลาง

1

1

2

3 ... I

"iJ'D~tUl1..J '1 .oj ......

~ nu ')fllM ')'HI1UJ"luua ::-n'f.l-3, mUl"l tJ 10 .... I I

lI'illJ'Clfli-3 '1 .oj ...... ..,.oj

~ flU"lflmU ..Jti'ilWfl'f.lfllLUU 17 tI I I I

n,)f~'DflU1J1J~,)UU1::fl'Dunl-3 '1 ~'D..Jl~lJ~U..J~'D 18 I ...

• 1l'\1Jl'I,) ;'" lJ'1 Urnr 'f.l 'D nuuuu {l :: mru flt 'lI

Of 25 ... 29

30

31

สำนกัหอ

สมุดกลาง

oOj ..: I": ,. ... nlH1L~UUL~UnIT~~~JI~~~IU~Ul~~U~~~~~~HU u~nL~u~1uvlnnlHl~~ nl~1

I I I II , I

\11,.,1 ~LL'a :!~fUl U-fll ~ "1 ~'l 'jj 'lUnlra~1"I Jl~~1J1Ul1~~1l1 tl 'Hl~lJl U-rfl L~U~U LLlJlJ~U ~'jj~ ~nl~1 I' I .., • '" I I I I

L; UU LUUfI"'l TfiPlf1tl8~tl"'lTV.UU1J 'l, nULLT1T~a"'lunJ"'l ~'ll JI ~'l urn T~ Plf1~tpn" LL a: LT'1H tiJUtlJ L~~ I I ,. I

"'II ~ ...... ~ ....... . O"'lU~'flPlLT~~TI1~"'lnU1"l1"l~n~U1"l1"l~ vlnlJT~,.,n~lJTH'" vlfl~~hflIT ~UJU~"'lU nT:"'1J~ V.U1~, ,

I I I VII I ~....... oOj ~ .... ') ... z,: "4,) oOj ....

nru tHflULL'a::flU 'HIl-W, uwa ~~HflU LUJ ern T1pflv uun r:: mb'vfJ~~,lJ'v1L 'Jl a 1ULLfl1J~ 1v~~lJ, U . I' " I II

~~"'U t: ~mlU:~au 11

III I' '. I' II": II

';,)'tf)""lJ"'lUT1lJ11~.J Tu'cffllHll, mUO.!'rfl1HU"''''l~nIT1"I'''l, 'JltlLv"'l'tJ~Hf1lnJlU, ao"'lU11 ....

~ tr 1''': ,. I , .. I ... • II~. III' v I

V.fl ~U'a: Ll.J'i) T1\1T~'" LYl1ll ~1J1T "'llJ1'HHll,vlf1 Inr v ::mlfl'El fHHJ1U1fiVll flLL'Cl:: Lv,'n'1H'yfl~1J, 11 I' 1'"1

tTu~Turfl~Ul tThJO,trflHUln,T1"I,~u,~1rlJ ...

I II I II

ue n L~ u'fl1Uv, ntiui')vf)~lJ,u~1 ~rurn nrC)f1LL1JUlJ,L f)UUfl~~ nLLlJlJ~~1"I '),lJ t 1J T:tllJ ..

, I I v, , 1111

lJ ..

n,T1U 1"I'),1J""',u'~J"" ~~au 'Cll1J, HI L~1J~Ul~n'lwunn r e~n :.+iJvfl~lJ' U1flfl1U rrtr i'fl1, ~1HfI '" I......... '" I

ut::fltllJ I alu I LLlJlJ'll'fHfi1'tlflHt LL'Ci:: Llh)flT:fl1Hm '1l'l~u'5T, ~1"I')'lJtafla,)U.J"'llJ, ~'flU~,)IU lJ

• I I I II Iv II

~ ... oOj '1'" ... " 1 ~T~T" tt~"H"'l1J, Ll'lt~'llT1J~r'flLnJlJ~,u L~lJ~Lflf)LLIHJ"'lIL~U fl

~ lJ

oJ ... II ...

"'U,1~~1'l1"'l1Jl'lfl~~nLLUUaT"'l~~111"1

., II II I II'1 ........ oOj... "i

Pl1UI'l"1J''fllJLL~::~UL'''''U.Jti'fl'''LflUJ~'fl~fllJn'1~'flfl"Ulm,~ 1 LflUL~"''''l:f),Unl1 1.111 v I I' I

'f.l'flfl LLlJW L"'I'\~ aJ ..,0,'lW!ll1'1 Lv "'l~fIl 1'1J~f)V.,:: LaU'fll1"11 ~ rn r~ 'CiUUl'lU1l fl'fln'1"I1'i'l,'fl'flfl LLlJW L"'1'\ I' I' I II ,

~ au LLa:1TtuW~ au ~~11"'U"'l ru~ l:'lU, n t L~U11"1 r ,JfY"l t~'r)n LL lJ1J\nr,J~~~~ Lu~~, LflU JnlJn,T'fl'flfl

J------------------------'

สำนกัหอ

สมุดกลาง

2

II' 1

~'Cl ~tltl'ClnLL1J1JL U Li'fl ~LL1J1Jt11i'flHfLL~::n''lfi'n1''Ht1'Hrfl1~fLLlI1Jfl'H ., (UTTr.:HING & \I

'" I .., I , ~ ~~ ~ ~-

TYPOGRAPhY), l'l':l,)lJtL1'fl\l~t1HD'd (T}~OHY OF COl.OUh.S) LLa::l'l':l')lJtLfHJ1flllL1tl\l

~ ~ ~ , ". fl1::fI"lHfII'Cl U'),"UflUa::'!UfI'JI'Cl\lfl1::f1')H(WBIGHT & KlrmS OF PAP&R)

I "" 1 I 1., ~1 .. -~ '1 '" ., .. ~ II1:: nnunumr \1 flynJ L,"U'"U \l11'fl LU~'fl'J'a~fl'tI'fl \llJ,"1 ':l~1 U')~ ULttlJ,"U\1'1 'fl 1£ TT~R-1 I" 1

.. '1 1" ~~ iEADS OF T~ WOhLD ~\ln')ULULalJ flr':l1l1':llJ,"':l.fI~U1U~1\1 ., ~,)flUlJ'flfll1'fl'flflUlIlI

... • ... ., 1

1lU\lUflll'ClflLLlllJfl') l1UJYl (GHAPHIG ~.3IGl~H) ~~'fl~i11 en 'V')nrllLLl1ll u{u 1'l1,)lJ'i\':lUSI

1 1 " I"" 1 V I •

\I')lJ"iltl \li1'V f1,"lJ ') ULlHt"lUUfl1l1 '" Ln"1'1 11lJll 1:: 11;111 'V LLfl'll')Yl L'\''l LL a:: L~ U'\',ru1lJf1U L~t:l \Ii'! ,),)lJ~ f1~ I I" I. 1 "

'::~~,"U\l~'fl;\l111111lJ,""1,n~lJ')uvn~nU'flU1ull1::L~~1~uL~u1llLalJ;u SI ~

" -: ., ~ .: ... ..:~ v

ur,)\lU11f11"'U\la'fl'\l1,)1l1,)lJfl1::fllH,"':lVfl,"lJ1Uua::~'fl\l~fI"'lJ,)U~lJ~WI'l1~"l\lfl"lUfll1 Vii 1 v

tl'tlflLLll1JL Ull1:: L."fI\l."u;u L~unJ LalJ L;'fl L]1UlLU1~,) \lUflfll1'fl'flflLLllllt1·')",rWfl~fl,,*"lLLa::tJ'dUL, :II SI

., "I .,

rn1'flenullW L\11'\ ~ 'all '1", \11 "l11~ \Inl U1l1Jf1 "l \I ., 1ltl \lfl':l'flm,1Ll 'Cl:: fl 11 i'fl')') \Ifl':li'flH1 tWl\1J-amnll SI 01 •

.J "...., '1 v~'1 ... ....,~ ua::LfII1'fl\I"'lJ"lUfl"l1f11,)I fl"l1'fI':l1\1'fl\ll'lll1::fl'fl11 , fll1L~aLUfl"l1'fl'flflUll111 L"'I'IUl'lfll1YllJ~\1

I 1 1 V 1 ....... .. ~ .. '1.Y. .,

LflU'HutH I '!U fiLLa:: -nu"lfl" 'f) \lfl 1:: fI"l,,*'" ':l~ f1"'lJ')ULL ~ ::"L'iH'\'f1,"lJ 1 UVi L, flU'fly LUll'~ 1IU

J • v tJ a."fIIifl1,,\,::1f1tl1

• 1 " "

u1t~fII"l fl1"l'::1f1fl1'1fl m man LLl1lli'f1\1·1mr\l~'f)U~'f)

1 "

1. '" U\I;'f) 1 1lJ LinJtJtH"lUfI"lUfl "l1'fl'fl nu111lfl1::m Hi':l"mlJ,) UU'a::"L'f) \I'fI"'lJ,) U v .,1 V 1

2. uti fI \lL '" L;U0\If111,)lJtfl~'JI'fl ern r nn flLLlJl1U LVll'\~ tlll; \I L'lIl1ll~ 11\1111 \1l nu ':l V 1

'lI'fl \lnlJ') emrm \I ., Lull 1:: L."fll \1Ull''V,Uti II

3 • Uti fI \11 '" l ;uo \llJifl 1 '''lUUi.'i:: i'!,)llJ"fl~~~ 'fl em rn nn LL1I11i')'V f1"'lJ ') ULL a::

'n'il n","lJ"\U1U1J 1:: L~fll."u

4. l~UUU':l"'''l\l~',)1~1ll1::fltll1L;'f)L~Ull1::1u~~1ufll1Mfl,,*,)~'fllll

สำนกัหอ

สมุดกลาง

3

u ~ v v u .... 1 "_"i to:: o.J"""'l 011~nHI~U~1IT1D11~~I~~ua ~n1:v.'lUun~~~u~~u~~u ~~

~ ,

, , fULLrn "01i1 01 11111 flUUlJf,nl-1rlJ L'allllii ::nhlDUril ~ '1 1urn rffl11 -Jor:: ,nwX1'VmnJIU

11 11 v

r'j o.J"'I o.J~

LU~UI~U-1'dl1 ~ln~U..Jal1 lliTTrtlbADS OF' TE~ WORLD, NOD~RN PUI,LICITY , ~..., ...

uae COivlHUNICATIOH Ah'l'S l'lAGAZD,~ "1l~llnlnf)11'1nr::fIltn.n'Vfl~1l1U , , 'v , ,

LlUlJfl1'1 "1 nu Lsu f'11 r 11 ,311r:: m lHr"),~fn,nJl U 4 uuu]U~u ~~Ul, 2 uuulu~U..J .., , . '"

~l <IIlIJi ..., .., ........, ~

~U1, 1 LlUU U~U'l~Ul, ~f)lJILU~I:U1~~UDIULru~nu ua:.fl11~v.~~11-J~a::nr::

tv ,,'" "

fl1Yi1'flUllI ur 11lmJn1unu1U~UI LftU1 n~rnl'llJr:n~Dl U~Ultlfl11J 11

'"

สำนกัหอ

สมุดกลาง

---------------------

--

-

1

]

"i.•

J

1 I

J .­

I

, -----_ ..•._------_._ ..__..._.

r ~ . ~ -­ / .._----..:....­~; ...... , ...-... ~~::-~- ------.

i I

I L__ 1

I

~ ~ .h.,. " .

_. -_..- .... 2

I I

.J

r·-- .--- -...--- .-- ... -- -. ._._--------------'-- ­

J I I

I ~hI 1"1 ~'~t#O '" \tt

t

\' I '--------:=------_._----------------- ­

From Modern Publicity 1978 Ii •.'I'f'l~"..._ ...._, .... _

1 G'UI B,llalO AD AG Tonv PaO. Auocial•• DES Tony Peg"

2t-1""l1l(ong AQ.AG Fritzy o..lgn OlIlUES Fnu Wong

,. U",tfH1SI"~1 AD Deuen Putlhlhtng Comp.nV AG Gauger Spark. Sib,'. ()tRUES """'er Sp.'kl

u r>h . h ttr . maiton d .dlllDn,e.rtag.lIlJchtwi ndlung

51ren AD Gho~b LIV..1OCkend Citrua InduatTy AG Pubhcl'.Of1l II\1M'ock and enru. f.rm, '.rm, a bMaU .. cur on

4

JG,_B,Il.. n AD Theo C'O&byAG Pentagram OlRiDES A'on F'..chef III David P••rce d~gnet

r------­I

i-

-.. ----l

\ \

I '/ I

>~ I ·e

fE

from Lotterheads 01 the world

• "'~.,' . ' ''-L ..,~ ~ ... -.,... . "''''','

.~'[ ",!

f 11

,.....~----_._--_..~----------r-----.....,

, , , ,

. ~,'" "-;.' ': \ "i' . ~ .,;\~.~~ ~;.:" ,.'

1­ '.: . ,,. .' .,' ,

,f',:

I .~ ': ~ ./:;" ;'::(.:

... ; . .'~. ~ \.; .:'. ., ! • _"'." : ~ I

" . '.-:: ,'; ',~I . ;.\

f

i • I

Letterhead. En-t~e. Brle1kOpfe

1 U,,",;d fltl... AD Leon8rd ~ Siudio., Inc'

AD/OII ~m'.CU1Ul, Inc .

.1 2U~ SIll.. '" AD Don "ack..t AG/Dn Olulio CIUllO

l"hotOO'lph., I'rInted: Off..t, 2 col

3.-b lAnMU AO/AQ Rey"*'Cf 1.H •

AIIOClI.... LId 0£8 lIeymond 1.H

Ae.noY. _n letterhead 1n·"'1 dl rlU-nee . EJo-~ det Agent",

i

I I

4WntO.......ny "0 AuIO HI, Cologne

"0/01"/0ES Helna Biht SIlOlU etr ..rvice

\ S~ cr.......,obilw ~iqu .. \ SportwegendtenlC

Printed;UrtuN~... 2c~

3b

"'0

a-\ CIoo ... _ '. ••• H t • ....~.

\ \- -_........................ .,."" . -&IN.. 14' I"

\ ---.­\

, I. ::',=':1.••• I­

---'\ :,~;~.:~~~,.~.:

--e

,

- " -.~nity"

'. II! , f

I .; .',' •

I . .'

" ,

.1

from Modern Publicity

, II ~IC Ollfmany ''0 Bund Ol\ltlc:tl., Gr"ik o..ill""

"aiDES K1.... Wln,.rhlllllf Or.nk o.IlIn O...lKhland compelilion

Conooun cit dealn lIraphlqutl aI'emlnd .J _ ._..- -- I'rIm..ll-l.detpr.... 2 ecf­

i1 . .'"

I,\

;, I ,

"

~ "\

98-99

/

LETIERHEADS

1 Woody Pirtle, art director/designer Don Grimes, IIIu8trator Rlc~ardll Group, Incorporated (Dalle8), agency Dallas Society of Vlluel Communlcellon8, client

2 Skip Davll. lJt1 dlrttc1or/deslgnerllllu8Ir8tor

.George N. Sepelyl & Allaelelel (Southfield, MI), design firm

Dance, UnlImited, cllenl

3 Tom VarIsco, art dlreclor/deslgner/ Rusty Centelll, writer RU8ty CantellllPeler Yokum, IIIUllralOn! Tom V.rllco Qrephlo Dellonl (New Orte.nl).

d.llgn "1m Eat Jeflereon CI... of '58. cllenl

\

.....

r

I

\ .

..

from Communication Arts Magazine

_________J 137

-,t,_ ,. "

"r ." ,., ""l(' \o".(l:I",~_'I.

:'1 .c'. nt',

. >. f\

" .

I

~ .,]) ...........

j I

"

"

I,

'.

,.1,',';

~~H·'l ~l~jll'i:t.lh, ~dL "'·II1..~\~_"; 1

" '=.,'i..."" 'rt-: f ,f1i . ~

:! Ii' ":" ";··~(tr-;. , , . .i~ ."

'.:.

, ' . , ..

"~ I ,j

'*"

...

. I I

-. .: fl'~"l(r~~ ... lnc_ .

'~\f ~:. -1\1, I,,_t1l.td

,.."''''Il'W. " .!.

':):If.n·.,.l..~\' ','" r .

. "

. ,

..

I ..

. " ,I

" , "',,;g,,~!~.,,~

. : ." 'I; ,f!, Ihr,tlI.lI,.1 1'~'\"jPCki.Ca"r. 'iO?~~'

iJ I r v',,' ~ .• f.' •

..

'f1 .;,; t·.··. ." ,.

.. '

t •

" "?' 1 :"' •

,r··"'· ~··'-·,*,"~",,,"¥I"'·~,tt .......- ...._ .....__..··.... --~·,,

,I .' ..

, ,

' .I.' .. ", .'

\

c'

from letterheads of the world

,-----------_._-_._------------., -L,-~."" .. •r f f f

rf (, [

l .. f I

.'

"

_._-...,. ... -.....'..----_.--...­""",,---.-W_lWlfDIaH4/lf

- ._~-­

........ ..-..-_'.11<.£."""'141.''''

don rocker-

\ \

.. I,*,__IJ,

.... I' ,.. "".".

.............................. -1.1Aw

.... 1 .....

........__N.--....,." ........ all.,........ _Til

"

,. ' , t • ~

"

,

­ -- Ii . .....- ~:.. . ....."-~

r

..­ -­ ....- ..........."'''''-00 ==r- .."" ­'j

. . ..

, ~!

",' j

,I I I'

'\ , FN)/Tl Modern Publicity

10

II

" I , V , - ... ~.... i 'I .., "4.'-: ... _04 r~Ur1U~1~~~U1U~lnfi~IU~fil~i L~tl~~:U'U1U1r~.1LU~U~~~~w~,~nun~~,

, ,., vI II II , "''" - "l"'1 ........, ~

... ualUlrn,:a1~1 ~11U1~~~I~!IUL~~ ~UU1~~un1:~IH~1~~~~IU~1U~IUU1 1

, , I v , , "l

~

... " ffl,q <OJ 1'" - i::' .. mrnnrunnnnau L'l L~1~ L~ U" ULwuin in ~flllL nu ~ UfIlLUU fl ~U\l 'V ~fl'[) ~~',fll!

" I ,

~U,"IL~11flUl~Lnfl~ln;~LaU~ ~1:Ln~fllr~~LU\ln,nlr~~~uri~~1~~~l,ft1! ... _ "JII _ ~ "... .; .:~ v ~ .,

~~1~~~~IUY:fl'tl~fll1n~flj,U~a111~u~'~UL~~~111U~~ a01U~fl~~1~U~~LUfi1 ; ., II , V V 'v ,

1~1rr"'~~1n-a~flll11 rr"'~,"U1 L~ ~~ ~LL 'Ci::fiflrt~ n1J1jr1rVi~1 ~r lU L,"~lIUU11 L~UUl ~ Lm ~ II , , v 0' I I ....

LL~1; .,J~·1mi; 11 U1~t1 ~1 ~Vil.J~Dl:«UlW~ "l1J'ClClfl~U-J;'Cl"il~~ "nm1lJU't) L~~U',11n,.. , .... v " , II

lunl1fiflrtanUur;~,"I~j'UflllJr'U~~L~~'UU,"i~~ln~!1U!1U~1~fl,"lJ1U1~~!u I .... f' I

f11U11U;~LL ~ 1nu',lJ,1 L~!1 ='" ~fl1;I~,'!l~U'a v,

L~aU',lJl L~ua 1UJJ 1:: fl~Ul umrnen 21

·1 1

U1JU1D L~lJ,"u~aafi~111 . 11

t , ... uwa .JVi lJ"1

, '" IJ' , t

lf1~ fll,uJI Ufll-3 "1 ; ~1fl11lJ! llJ1"HL'a :;~~ L~1lflL ;1lU',lJl Li]u~ 1U~ 1 ::fllllJ1urn1nnn I ,

;~a'1l11{)LLlJ.Jfl"llJiflltUJ:fll1~·' Luun~fl"l11 nu L1U ~

, I

1. tltlflLLUlJi'fll1·,l ~1Hll"l~I.J~~U1t"l'llUfll~ i (A.lNC:RTISING)

ADV~RTISING PLUS LTD.

CAMPAIGN COl1PANY LTD.

~NYON & ECKHARDT (THAILAND) LTD.

~IN PINK

Ml!fD~P COI-1PANY LTD.

'" 2. Ulunl1UU (AIRLINE)

.THAI AIRWAYS CO. LTD •

.,

สำนกัหอ

สมุดกลาง

11

(BOUTIqUe:)

Till nlT~;;H.NATIONAL COt1;'UT'lli~ ON APPLIED ~$-mCE IN

POPULATION (ICilliP)

'" f'5. ~~IU~r~j~u (CLUB)

BUBBlliS

6. 1r ~LLrlJ (HOTEL)

'l'h~ DUSIT THANI HOUL

7. lt~~IU~~nl~nrrlJ (INDUSTRY)

THAI' INDUSTRIES DEV~l.OPlvl~NT CO. LTD. , .8. f)'tlnulJ1Wlflllf1~fllulu (INT'~RIOH.)

SOMSINN

. .. ... 9. "~U'tJ'flMJQl (J~~LLY)

'" H. &~NA & CO. J~\olZLlliRS

I

10. ~f1~IUlUU1JlJLl ~::Ul ~U1J1J~IU 1!/lH'JI (t-1ODEL)

SUPZRIOR HODBL .. '

11. ;~~itlunlrlnH~I~I~;~~U~:~I~Ufirl'1Vlnf11~Ur:L~~

(MUSIC ZNURTAINr£NT)

MUSIC STUDIO CO., LTD.

NlTE SPOT PRODUCTIONS .. "f'

12. f1'flflU1JUi'flMJTtll 'a::V"l~Ul Ul~~lJVI (PUBLISH)

90MMUNICATION AIDS INT~lillATIONAL LTD.

SIAH GA.LIERY CO., LTD.

สำนกัหอ

สมุดกลาง

12

I ~ I

13. '·''ll~tlIU~llflrUlL~r'i).J L;UU (STAl'IOiW:RY)

SIAl"! WALLA SAWS LTD • .. 14. Wfl.Jt1IUrnYl (STUDtO)

TOB I S STUDIO

~

fir ::fll1tlltlUfl (BOND PAP~R)

flr:fll~fflfl~firl ~firtl~ (EXTRA STRONG)

flr:fll~~tl.JLflflLrfl (CONQUEROR)

~ ~ .... 1 ... " nr:f1I~Uflr LlHI\Ufl tl Luuusrru (AUt MAIL) OR (ONION SKIN)

flr:f1I~vltlfl"IJI"J (WOOD FME PAPSR)

... I I I

..." ... ~ " 1'"llr::Li1" lItJ"J~UILrU1JLlJ'lIUVi lJlJflIH\1JLLfI\l (HAC}HN~ FINISH)

.. n r:: fll1:+11tlUfl (BOND PAP~R)

I ....

L~unr::fll1:+~nttIUU·IL unr::flIlf (Wll.Tl1R NARK)

..."" ... L\11'\ lJtJ1LrUlJ

f1r::rn1:+~fl-Hn'f)Lrtl (CONQ~HOR)

I I V I ~ ...... ....'1 ... ..,..,

uiun r e m HVllJ~n.l~1 ~ \llJ"'" UU") LUflr:: m 1H 'JlU Lnu 1flUrnm r efll1:+ b;XTRA STRONG Iv I I I V V I

LL~:: rJafi a\l~fl'i Iflfll -311 r: LVil'i L~~'flU nu f11\lnu;'~~1 UU·\ L~U Lau GRAIN 'lULU'flfl re fllH

สำนกัหอ

สมุดกลาง

-13

...... LLtt:1HJ"J (~XTmw::)

~ ~

nr e Pl1~Utl1 UHl (Alli MAIL) I u ul ~

L~Un1::~1~U~U~1~~ui~~l~1unfil~~~~1~L~~~1n1~ v ~ I

Ui~11ul~Luui"J~"~~iu~"fi~luur:L¥.~1~u v. ... Ui~Unn1::,n1i

I v I

n1::rn~Vil'!l L~mr-),9"~lJiU1 uilr e L\'11'\1 \'1Ulfti1Jnfi~f1'lllf1 60 lL1'lr~/~2 'iUQ ~ 100

......... ...... n1::""lHl'i~fllli1 (WOOD 1'~ PAP~R) ~a L~U "Jf'ltl'alli"J

~ ......... ......

nr ::fI"lltU~Ufl (BOND PAPER) ~tlLflU"JI'l~t'l'lli"J , nr::fI"l~L~n~fir"l afir~~ (&XTRA STRONG) luUr:L~~1\'1U~~i~U"lU

• "" I II ... -j ......... "'x'" ·l .........

LYlU'ltiLflU1fll'fl t1'iJi1 Llfi\'1C1~"1l~."mli'l1Jt::L\'1j1\~"l 'lI1H1I'lt~ (VELLUl1

LAID) PI"JU

... ......... n1:fI"lltn~'lLn~L1~ (CONQ~ROR) ~~~IUal'l~ ~'ll'''J (HIGH 'W,HIT15

v... ... ... ... LAID), t1f'lt~ (V~LLUM LAID), t\ L11' (GnEY UID), 'lI'th

, u " '1 ... ... ...

(SKY BLlE LAID) (PINK LAID) UfiUU~ ~ snu l YlU 'la'lli1

... ... I:l: ll~::al'l1~ L~1UU

1IU"lfl

19.8 eM. x 26.5 eM.

r-' ; t.i . ',,,.~ ,;

สำนกัหอ

สมุดกลาง

----14

21 GM. X 29.7 GH.

21.2 CH. X 24.7 CN.

21.5 CM. X 27.8 C~.

21 CM. X 29.7 CM.

'c.

1. L'aflltl'tlr L."r-a (UTT6R PH,c;SS)

(OFr'S8T)

(~r.ffiOSSING )­

" 4. Lf'lUWEl~ (HOT STAl1PING)

... ' ..5. "D'ZII"ltU'I1U (snx SCliiiliN)

6. Iruu ruu (T~RMOGHAPHIC PRINTING)31

, n,r;f'l1,~n~~Ur:n'tlU

I v I v I v ...

V1,n L1'U,.

L'tl,n'tLLU~nrf'l (GRID) 1J,l'ILllJ~ Lil'tl~~u,nr:fn Hi1'9f'1lUn unan

L~U 8 U"lU

สำนกัหอ

สมุดกลาง

15

2

6

8

4

5

3

, 7

I

I

I f-­ - -, - - +­ --~ -'--- ,-­

I

I

I_.-­ - -- ­ - 1 - --.-.'._. .- .- ,_.

I

I ------f---- ­

I I

, , 's. ­

a1U; 1 t 2 ua: 7 t 8 L~utt1U;h")''H TRADE ;{JAHK

LOGO TYpg, SYMBOL, ADD~SS

WOiillLY , , ....,

U~U~ ~t4t5U~: 6 L~UU~UL~Ul'~ (BLANK)

~).J1tJ 'Cl ~1t1

:JJ~ <lI s.­

'1/0/lUtln,.::,,"lY JSJ.3

n1:f11Y'A'flfl1l1") (WOOD FREZ PAPt:H) of1­

fl1:Pl1ltL'flfl~~rl ti~r'fl~ (EXTRA STRONG) 01070J

( CONQU~ROR)

28.~f1.2536

....

16

I • ... I II ~.... ~ ~..,~ ..... ., ..,

L~'~L~nUUUUL~U~U~~UL'UL~~1nUa~~~LU~nr:~1~~1v~~U1U~fl

fl~'1 (CMAM WHI~, BLU.s WHIlli &. HIGH WHIm LAID)

;"111 (VZLLUN LAID)

lIU1f'l ,.... I ,

'JJf)~'~~1I,~~1'jlfru~mt1UlJ1nL~\.I"1l~'Hf1L;·vnJ'J1u'~lJ1flr'l'U 10.5 CH. x 23.5 CM. » 1)" .. ~

n11~1I'"

.­1 • L'afl ~fl~ r i Yt1 '"

2. 't)'fll'lL''''

'" ~

"", 3· Ytll"~U

4. L'" ~U)1'f1 ~

'" ~

'JJ~"aflru5· ~

tl '" ~ tt Ufl'1l11111

"i ., "~ .., ~ .... .. ~... 1 .. ~.J~L"'Ull'O':L,aL~lJ~UnUn~1~~lJ'U ~fl~1~~~lJ1U~lJ"U~: r "lJ,"fltt~~~~f'l~lIIU

., I' I....'V",:l,auu ,·,u1ua L""UUL,unu un L1UUl ~"Il'fl~i ~1 1 LltlnflI ~1 ti'iln';1'f\~lJ'tl ~

011;"'1, ~ ~"ti r eO~ 1J'll~ ~'D1) ~ ~"'~lI,tJ ..

17

I 2 3 I

I I - - - - - - - - - - - - - f­ - - - .. ­ - - - - - - - - -I - ~ - - - - - - - - - - -

I I

4 I

I 5 I

6 I I

- - - - - - - - - - - - - ~ - - - - - - - - - - - - - 1_­ _ 1 I

-.. 7 8 9

, LI

ti')U~ 1,2,3 Ll'a:: 7,8,9 fl'lJ1Jfl~'i::l·.ll'YH SYMBOL, ADD~SS, rsr., NO.,

CABEL , V LI , V

U,)U~ 4;5,6 ~n~~::l')u1')U1~rU'iI~UI~~~ I " ~ v V v

U,)Ul~~;tlJ~fl,r'),~i')ifl~r (~~(n~~~I~nlr~, ~r~~~~,)'lJl~ 1 1')~I~~lJ~')1 ., v I

'" " .ff'" .... .., ... 1'"lJ~~IUllUnL~tl::LUULu~~al~tun~~')~~tl1JtY~U,flt

, ,~~u~ut) TI:l.AlLAND' S lliTTER}~Al)S 1980

., ... ... lIt::Ln~ ~U~ti~nl~~u~~'),lJ1Jr::n~u

'!Iu,"ph 'alJ ~nU~n'ilU,fl 28 ex. x 33.5 CH. v

l U~1U'lIU,~ 27 Cl1. X 32.5 ex.

1Jnu'il"~ (HARD BOUND BOOK)'"". ... v

lJ1Jn~1JU'fln (JAC~T) v

"')'1J~U' ~1::1J'tl! 80 ~U, .J .,

fl1:: ","~1, INGRJ,i;5-lt'ABRlANO u',~unnt ::", ~ 90 . v V I V .. ...~ ~... ~ ...~ -... ... UlJ~~L~LUUa~~~LU~nt:fl,H~L'fl~1J~~t~ - v v

~n\\lJU'fln (JACKET) 1'linT::~"H ART

18

I I v -II ... ~ .. -II '11ll~U 'HnlLL'a::~J LHH (Ht:ADLINS) ~\IlUJfll 1Ifi'Jih1+1 LL 1JU

I I... ... I

AVANT G~ ~fM1~ L~Ui"H rtl.JL U~U'YaI1 ~,i'''J'il'8U'f)ULU u I I U

Lih.lL!t1 ~ ,un U"ItJlJr :flt) 1I1YI", 3' "IU1'tllU\\Ulf1l n U, "Jtlfnn ... I "

mlmJ 1: LflVl'l1'8 .J;J~f)\\lJIUll'a:: L~~ fl°"ln1MUil~ un--nr11141 ~ij l ~tl v I

l"IJilJ~r ,{l 'lltfTc)fllHlLlJU FUTURA dami be Ld ; \lih~\I-a11

(CAPI'fAL UTT~1{)

I I I

n"l1'f)tl11~UU UJU~1::n~uni.J 1 'l1'8.JLalJ~U~;'8

1. l111~lJU't)11 (JACKET) ... ... " ...

.~ ... ... fliu~u,l1ntl'f)nUlJUL1JU'a,ULaU (OUT LIt~) alV;IUU~U~,1

- , L~u111nr:~,~i'J~fl~lJiU1ua't)'811lJ,~,11~ll\l ~i1~flH1f1"1~,i~

11

11q1*UlJU AVANT GARDE ~DIm1 , .. ..,

-~... ... ... LlJU'tl~U ~a't) THAILAND IS UTlliRlEADS 1980 '9flL1U\I

" v I ... I ..., I

11111u~'lJurriflfi1\\U~;tllalJU11, 'dlJ'tl'tlUUa::'dULlfl1lUflclUUUtlfl

....... ~

~~lJ,1Jfl"J'f)11HnLU1J AVANT GARJ)li; LIGHT 11 U, flPl "J'lJ'l.H 11 "

7 }I.M. L~Ui\1 CAPITAL I£TTSRS aflo,U1:fl'f)lJLl1ml'fl

~"J,lJJ' UTTiRIEADS & i:NV2LOPES CO~CTING BOOK ...

;fl L1UH~Ut1llJ1J11\1fl L~lJ'fl~r~ L~ULLU1rl3' \lnm a'll 0 111 ~l1U I I ...

-II -II .. 1 ~ .. i'~qfl~'f)'I'f)~111J1"J1J'f)'f)11LLU1J~U.J'l1'fl P. Samutkirea LlJUfl1

.",- 'f1nH1UUU AVANT G~ M8DIUM 11U,111"1 J,)J'd \I 7.5 H.M• :II

I I" ...... I ...

L]luti1'flmt1LLlJ1Jf1'mo,fi'1rl,Uafi, t11uVii11l1)JU ru 1I,fnu1UU1lJfnu " ... 'I I I .......

\\U,~ 11 L~U'l1'f)l"t 1i1J1nuun Lnu 1rllnnr\l;'f) 1:1 1U~;;1J L"fJ ifl,U'1 U~ 11 I.., I II

~i~L~un'~U'U'l1'f)\IU111Jr11JaLVl,;'f)U11UT"J)J PARKPOOM 11 ~

Dt';HI BOlJJ

19

Eorn & February 4 th, 1956, Bangkok

Educations J

1972-75 Poh-Chang College

1980 A 4 th year student

in Vis. Com. Design Dap.

Faculty of Decorative Arts

Silpakorn University

L~Ufl'n)rnHf11\.lif11fiilJUlJlJ FUTUkA derni, bold 'flUifl , v I '"

f'l"l"'llJtH 2.5 1/111. f'l·i~ L~Ui1'l1t1 L~U;floi 'Cl1U"!l'tlftl1ilJ L~'U; 11

I

L\1"lt:1f1~.Jhh~U1'll~U~lil THAILAND'S lliTURl-fu:ADS 1980

~PlL fU 'H~UailJlJU"v1fl fl1tJrnHLllJ1J AVANT GARDE M6DIUl1

f'l1"'1lJ~~~1in~1 7.5 M.M. I '" .­

t:1f1a.t.1hJ L~U;'i}lJt';VIUrrl~]J~ VISUAL COMMUNICATION BOOKS II

I II II

t11~nln .uuu, "i]Uif] L~lJ 1ni~'fl~r 111r1ULLa:: llrriflqflVii u L~U t I' I II ~'" I II I

... ... '1 ~ ....... .... ... ~~ ~ .... 1 . 'I'rl.L lJ'tl~ L~\'~f1i ~ nur ~VI~ ~f)YtlJllUlJ"'i 'lI"lfl .J'tl~'tlU flun Newyork,

london, Melbourne, Tokyo lLa:: Bangkok L~Utl1inHr '" II

Ll1J1Ja ua ::~U1 fI LnlJ 1nlJ'lI'fl i'I1ilJlull r e -Wl nmroJ L°lIlJ"J! 'f.).JtJ l' 111r1lJ

" ~ . II

2. lln (COV::ili) nr ::f\"l1jLL'll ~"'f11

3. nr::f1"'1Hrtl ~1Jfl (END PAP~H) ~

a I ... ...... .... ....

4. UtJulla1 (FLY IEAF) a LflU1flUfllJnr::f1'1t1HHUn

5. lIn'lu (TITU PA~) I

~lJ"''1~''U~,1~ Tl ILAUVI 'l'Qu Ii! NDI S UTr.rlRHEADS 1980

LllJlJ AVANT GARDE ~DIUM

~f1.'1 "JI'llf'l')'1l1 lliTT~RB~ADS & ~NV3LOP~S COLLCTING

'" BOOK 1'ltl1iflHHLlJll AVANT G~ LIGET

-20

I I '"

'ti.''l1i1 7 M.N. uri, Cl,-)ttfll~U;t1~r11Jr11J P. Samutkirea

8. a'Ullltl..

..., '" ...,I 9. LUtlU'f)\J

'" I I '"

L '1t11't1fl'l!Jr llllULLtl :'1IUl rJ1'l111Ja ~ l ~u 1nUn1J;t1~,r.Ja-il lLt'lL '1t11 )l

'" (COPYHIGHT PAGE) L"i1-r)m,nL1Jll FUTURA demi bold

'" '" , '" 1ni1~lJlJ~nU Ltitl~,nlJl'l111JtJl11J r :lJ')W 1/2 '\.lU, flr::,

(TABU OF CONT~NTS) I I '"

t11't1mn~1Jtlfllrtl \lLl{l::'\.lUll~u,r1imHa,iILllJlJFUTUM demi

... v ... v. bold 4 M.H. lJu'WuaU"'lt'll'aLLf&\l

.., I II .,

(CONTENTS) ~UllJrrtJ"'Iu,r1't1flHr~tlfl~L~U~tll'l111Jl,fi1~lJlJfi, I '" /. v .­

lU~U\J~Ulffll~U 2 ~tl~lJU ~U"'Inl'l1"'1lJfl11\J~tl\Jl'ltl~lJU 8,3 I ( '" I '"

CM. 'tl~~"'I.Jr::~1"'1\Jl'ltl~lJU 1 C1'1. i1~tlUtlt./l~ti1i'fl'l!JrLllJll

v I I I I '" '"

tln',fll titl Lrtl \J~ l~UlJ~l'l11lJnL~U~ 1U~t1tlflLLlJll11"fl~r1M1~tl I v

., .-.-. I .,

t1~lJafl'l!JW:fl"'lr~,)LUUfl~fl')r1Jr:Ln~t11\J1 '1ItI\JL~I~tl\l~11~

'\.llJ1U I "n'tl-)''HI'\.llJ'''IU LL{j::nr::~I1ftr1'vn~lJ,)u

'" '" v

fl') r i'f'I a''''I r1lJ~U "'I i'~ l ru\l~Ul t11lJ ~""'I fllJt11'tlfl'l!Jr'lJ'tl \li1"O'tl LLCl::r "'I U I '" '" (vI '" I

;1) lJrH~ ~"'I.Jr"'lU'iHl'lfllr l"Y"'I'litl,nr1'Yn~lJltJt11\J '1 i'U1flLlfl

1. AD'V-U:RTISING

ADV~RTI3ING PLUS LTD.

CAMPAIGN COMPANY LTD.

KENYON & ECKHARD (THAILAND) LTD.

b d 1'-.,« CJUl

21 ·­

HARIN PINK

H8DIAH.I:;P COHPANY LTD.

2. AJ;RLI~

THAI AlRioiJl.Y S CO., LTD.

3. BOUTIQUE

LAJNI.N BOUTIQ.U~

4. COMHITTEE

I CARP

5. CLUB

BUBBu;S

6. HO~L

T~ lJUSIT THANI HO'lliL

-ec 7. INDUSTRY

THAI INDUSTRIES OOV~ID:Pl~NT CO., LTD.

8. I.NT~RlOR

roMSINN

9. JEWELLY

H. ~NA &. CO. JEWE~RS

10. M.>DEL

SUPERIOR M)~L

11. MUSIC ~NTERTAIN~NT

BUSIC STUDIO CO., LTD.

NI~ SPOT PRODUCTIONS

12. PUBLISH

COHMAIDS

22

SlA}1 GALLERY GO., LTD.

13. STllTIONilliY

SIAM WALLA SAl£S LTD.

14. STUDIO

TOM'S STUDIO I &/

"JIU"I 'IU 'Zt:r'l'a ,,)ll'!l'tl,]WU,nr e fII Y

&/ I I . ..,., .... ~.,

~U"I flr :fI,1H11\\ r lJ'Y fI"), ,]a ")U\1 LlJU~ THI\Un U ~'Cl,]'Y "'AU, ULl"':: I &/

l'I'''Itln111 Ufl, -3 '1 UU1Fl'trflfllLlJun'''I\\UFl'!l in rl LL21: a(Ut') 'u~ '),lJ LWl/ "I :'ClU1nu &/ " &/&/

'i)"IlU'Y"Ifl'll'tllH\~LflU Jnmr ::fn~i,,)'YFl~U' ULL'a:'D'tl ']'YFl~u,ulJ,t'l1 L~ L~u1J r e , ~

1U1U

'ilU,Fl 16 CH. x 32.5 G1'1.

&/ V I v v

Fl,U~U,l ~'W,:: '\l',u ')U 14 LLtJU L~U~ U"Itfl1.u~"U'tFlJ' -3i")'ll'tl afl~OJ:: V I &/ I

rn HI"I LUUO'Yfl, rt'fl.J L'Y''il'tl.Ji')'\lf)\UJ, U t, U~il LL 'a::'il'Cl1ll'11lJl1 r:: ne lJUfl!t::11 r:: v I v

I:' .1 1 ~ ... o.i

LfllWt-3 14 ur e LfI\1 FlUL ")U1"1U\\"I.J'Y,ntlJflt:fIIYFl,UU'f)fl 2 GM. fl'11H)1+r &/ , &/

\ HEADLINE . 'il'tl~ '),ulI r efl't'l uuae r"l u;'t'li",mlJ1J Lt1U'fl~ i -31Fl'Y1 mmumuusn ... ... ......

2 GM. Fl"lUlJUU'a::'ZI"I-33.5 GM. Fl,ua"Hu"")'t)fl1+rLLlJlJ FUTURA demi I... I &/ I

beld tl'il.J'llU"IFltmfl1'tllJt;\1 L~''ll'tl-3iTt ,mlJ, ULL'a ::1't) ~'il'tl!l LLUlJfl'l nua ~1FlU , &/ 1

~Fl'1"1~L~U~'i)~lJTT«~ lJTtin~I.J;n'll~']"unIUa"l.J I I v...... ...

usn L\\u'tl11J'Y"I n 14 LltJU~ ,]~,nU~UlU',\\fl1i"Fl'11 .Ji',,)'1l'aLL'i;l::'ll'tl t.I "" 'I i ... ... ... ... .... ( ~ ~Clf

1'1')"11..1 Utt::Fli U\\!i -3 a'''I'A r 1J~ Fl") "I .J"!!1l-3V f1\\lJ 1Uua ') t1 ")UVI L~ 'll'aU ilfW Inuu LlJU

, "V I I. ., ~ .... ... ... ~'"

a,,)UlJ"InLLa1\\Ula"l~TlJ'f1'1"1.J~'tl.J'::lJL'WU.J"tJUL~U'"f1lJ'WL~» 'I V I 1 olIIlt ... ...,... ....

L'l'ft"l:: LLtlU'!llH LANVIN BOUTIQUE. 'Il.JlJ LLtJU'ti "I~ rlJ'il'tl.JYllJ'n'tl U'fl ULLa:: M\ ~

" I

'fltlfllJ,1 FlLU'fHVIf1 LANVIN BOUTIQ~

~U1~ 27 CM. x 32.5 CM.

. " I

n~~u~11a~~ruf~11~nr:~1H~1'~~~1ULu~~~1nnr:~1~1

v "

Vo1 ~~1n1lJfnUUllml~,J LaJJ~u,Jall 2 en, LL"':UflL~U\llfn'hmr :rn17iTHl II II I &I V I"..J" "

l1lJ1UllJ11, :lJl"I11lJn11 ~ U11 LVI1'1 f1'f1'11U~ 1UU a1urnuUUU 'a:: rnutn ~'l ~ I , , ,

U~~ ~Uf) 1lJPl11lJU 11'il~ -3f1f::m H~-:r'lfl\llJl uun'Ci:: LU.I U1nuliT) L~ 1r e U:;\11~~ In , ,,' ,,". v I ,

'1UUU Ll t\::"n ,J1 \I Lvnnu tnn 1i1: "1 ~tf'n~ f U11 ~'i1~ fltUn Uiht 1U1 ~UJ"I :: L~ U I Iv I" I .... I tI " "

.oj .oj .......oj 1 'I .oj

lLUU LfltJ11JtlU111 ~U1 ,JLLL.JU'r'IlJ'IT~UnULL{l::l"I~'fl~nlJl flllJU'd~ -3UtJU1J1,J ~HLtJU :II

" IlIIIt., .", .... ~ 1f!'llU1 "l"I11~n 11 \li'1 unnm ~nu'!'l ~ ~ LLUU11 \I1}, 1\l~\IlJ1 un UUtJU

I' "I I

11 \I'D"t1 .J~ ~"']J1 U L~~"t1U'1 U-af!lHu:-n'fllJnu L~'fl L~ mnT\I~ll~"V:; l ~UlltJU'DtI ~"fl 11 II

I Itt '"' '"

V1lJ1U1r~LltJUf1r::m:;';1'fl~lJ1U'ilU1tJ-a'l ~ l ~u l ;u \If)1U'll11~mltl ~i1'Hl~3J1 U 'v lJ

I "I tIt"

Li'11UUl"11V1~1l1J'anfl1lL flflfll ~1 1.1 ~1 n~u\Ia'fli11 1.1~ .J1J nfi ~ 1u'1"'~llua1~",u1 nre 11 " •

., ~

flll:f L"1'11 flUi'1H t'l~

v

nr::fl117n~",fur~11\1i1'!'l~tlr::Lni'1nlffl~luun,nlr 'D~,J"VfI~~1U "V "

LL a::~1'~~~3J1 U1 mi1v. U1l11f1ilJf'l11lJ LV.lJ1::a~';\Iu t , I

.oj .oj

nr ::f\117 'f1l'1flJ'tl't.1U 'd·,~fW1"1 fl'IA1l1 UlLa::"Il~ \IYfltUn tHl1U1 Vow;,JiJ "

" Lu~nr::fllHL~ua~i1

I .... .,., ~.~ ~

~IVlrUVI1~f1~3J1Uua::'DtI\I~nVl~IU'D~llLU'flnr:

~11H~Uaf'lT~ .oj .oj " " t

fll:1'I1H t'ln,f1 1'1 LtlY(l ::i1'Jl~ HOTlL ~ \IL~U~1 FOR TF.E •

GOOD Tn~s '1l'fH »usrr THANI ;~L~U

24

" " L'Cl'TJO""lnlMU"lLL Zt :i,)"iltlu f:: Lfl~"iI tl ~i')'HltUn u

" ",)L~'!If,""lnlJ~U"lL~ufi')1ffnnLLlJlJ FUTURA darni bold

I ,

" I ""

La"ll'l U~U"I"lI ,)"l~a L~Ufl1 ri'flLL lJlJL ~1J'Cl ~ r ~ a')u'l U~U"l"!i "l U~fl Ll1un "If i'rllLlJ1J

" Lt\1J'tl~U"l

" , , " i')~'tl~f:Lfl~i,)~~~lJ"IU 'ClU~"I~~"Inr1Jnr:~IHn,UlJU~~1J"I 5

11 " I I

H.M. LL~:' rl'll"lUfl"lUUaf'l'fl1J ~ L"'1Jtnr~~1J 1JU1ULLU')flf ~nunllfl,) L~"lJ n""lnlJ - 11

~ ~ I ~

~ti"l "r,)'lImh:: Ln\1"rj~fI~1JiUtltJlU"'Ui'll,)intl~~"'l.lfl t1-3UUfllfi'fI,)"l-3t1j11 , .,

i'n~f~ H~ULL1JU La1Ja", a~ 1Plufl-nrnHt~l' LitUt1')U"')ti'')P1ilILL1JlJ FUTURA

... ... dami bold L'IlULflu')nu

... .' ,.' " " 10. l-1Uifltf'DU (IND&X) i'~LLlJ ~ LitU 2 f'l11 -a1JU1u~u -3~U') l-1U"I LLt nLitu

","'... ,...,........, INDZX or ~SIGN~H L'D LTlU ~ L~Tl"l:fla!1J\l'n,)U1J'ClLL'Cl::1Jf'l,)i1Jfl,),)-3

.., ,. 1'Jl L~Yii::fll1r1JU

LL 1IU FUTURA demi bold

-

'H' A~~ 4'10'"T.. v9llAf~ ~

LETTERHFAOS """lIi' . 1980

LETTERHEADS & Ei\JVELffiS

COLLECTING BCOK

P. Somutkiree

_ Cover Design

' . , =. • • •• I , ,,'

i ~ .. . I . : :... . : . - " ,',' , " i::... :J; "

.' .. t ~ . : . '.

t. \ 'r .> : - ~ \ ", ;t'

, t , . ).

; .

,,.

..r ;

'.' . ~

' ~' ..,i

..f . 't­' ,1

.I ~ , .~ ':'.., ~4 ' or: r

. 1

i • ", ~ ,I,

. , . ( . r ; ' .' : : .: . . ,' 1_.0; '

~ .'

' ~ ."

", ti... . ; .. li r '

., ~

r .

,.-,'

,. I .... • ; . .t ·

26

I II II

11J1 Ufl'"1r~flr1J UUJ1~1mn1J"IlU'"1 fl 11

v

rn r11 f'lJl1 r,eunl 'tJ

..'

"'l

2 eM. ~flU~U a'U~'"1Ufl'"1UUuua::a'"1~Ufl~4U~'"1JJ~U'"1fl~"JJU'"1,~~~nr: I I

fl1~,r''Yfltu.J '"1 ULL~ tl:: uuU

V I ~ ~

lflUfl'"1r',~~Ulflr:flIH~Ulfl 16 GM. x 32.5 GM. ~~1'~~TI~ V I

't1'UJ'"1tJ\rtl1r~~ulm:flI'd"1lUlfl 27.5 CH. x 32.5 en, 'Clu'lu-rfl1~W:~'Cl~ ~ v ~ I., 4....,... 11 " I:::

~Ufl'U~U'"1~UL~JJ~UnU LJJ'ClU'Cl~fl~:L~U~~ v I

~

'L'Cl ~'"l fl~JJ I u LL 'a::m:: f1, y,r,~ Yl~JJ' t1Yi H1JJOU 1fI uu-e~ L~ULl~ U"lJ'Cl ~~ fli,nn u Lfi1J I V

" ., ......... I::: ""~ AI " UUULLflL~Uflr:fl'H~"n~JJ'UL~U~~flLflU'L~'UU LJJ'Cl~Dfl~U"~'::L~unr::

• I' II

"1H,r'Vt)~1J1UL~)JlltJU Llt11lJa,JJ'H1JJ'tJ ~ Lv.u L)'jr'ClIJnui~'L1) ~'Vfl~1J1 ULLa::i, . . II ".' f'

'i f1~ U, U1f1'fl ri) JJ11U tI t1, ~'d 1J lJHII )j

II

fI'"1 nJfiJll r,~LLfI1 'tI

v

4. ~u,~n1Jr:Ln~~'Cl~,r"fl~1J'U II I I ... . .... "'" ..... ......

LfllJ,"U' unru: r:: LJ1Vi'!l 'fl~~" fl1-\1.n U"1i ~ uu ~'fl'Cl flflllJ afl~Ul::fI'"1r fl1 LUU1\r fl' II "f' ,. I I ...

'!I1) ~ L""ll'fl ~,r,)'fl~lJ'U1'lln r emsuer Lua UU a'il" 'YIU'"1 fl L~,~u'm:: m ~ II •

1JfI~ ')1~u-Ja'fll~lLu1J FIN BALL ~ifl1HJl:: L~U"lfHUJ 1 fitlnUL~Ut1"rcrll1n ...

Lv.~tlunlJL~u TBXTtfR.& lJU 'lliXTURt: tl1c1fl1nnUtlflL;U -Ji''iltltlr: Ln~

27

., I I I I" , Iv I •

L~iUU llJ~I"I'ifJi in UL~lJ LfilJD r:: nnu ~,J llJ1~1II1ilJfl r ::v i.JLLfltJf1 L",n~~ 1r :u:u

" rnnJi'lJl1r .JLLfl1 'J1,

" " , 1 "I.,

\'hL ~~Uinr ::f11HlJ1).Jfl'Cl1U.JilILLU Ciflfli1lJf11 'Cl-':~U Lnu1lJ ll~:: L~ili~~flfllU :II :II

'" 1.1 " ...,

\Hr.Jn~:: LJmmi"lHl .JV f1~lJ i ULL"Cl ::lJ1J.J L~u1f1Y'l H)lJ flUnlJ~Ui fl1 ::flIlnr1v mUll U

LU LTai L;tnnu

" 5. anH~:niri~uiflr:f1iH

" I

LnlJfli r i"),)i ~~ u-mr ::m1tL unl 1TIlJ~u-Ja'fl LLtJU'n'1l,Jv f1~lJ\ UnlJLLrJunr e fli~ :II

, , , I

~1Vfl\\lJiU1)UnUL~UIII r'J lJ'1l.JflL~~'1lU '1 nu111~lJ'1~.JL"CllJ1lJ~1)::1tLLlI'aflfli " :II :II , .. ,,, ".. " ...

. U"I~ULV V:;lJ1)UlJi.Jflf'l'1l~UiW1vflWJiU }UB. 'l'H& GOOD Tn~s u , 'I ""

DUSIT THANI OOTEL ; -J~l'lnJ 7 -lU 7 ; ~f\\\i'lJ'Q -':"fJi1L \\'(tfll"liL U1n 11

v u t.i ,

LLtmU -iu L~ U1U '1 1 fl'1l'ElflLllJlJi'fl1\ .JL \\i')v fl\\lJi u-n'!) Unu'(,wm iu -a.J1JI flilJ

" ni rlJ i'l1ll ~ -unl ~

" ,,, " U'El flV iflV:; l"I.Jih InfII T"i11)U'.f1V n\\1J"I UlllJlJ~f1\\ iUfl''llJ"Cl'if1lJLL"'1U.J1 f1'1l'flfl

28

I q ...

6. j'ltJ~::L'1HJflllZimJfJU

........ LflJJ~U'l a'l r lJ'i;~ ,

%..: Lus ; rtH,

... fI H'1lU

v I ..

lL'd:: l 'a'tllJr.Jn~l.l1 U..J1JJt1JJ~rUJ lJ'I..J .., I ... IJ'I V v II

~U'Il~tHLl'ln::LfJ'I1'J1'1Y::L~'U~UT'il::1r<tfltJlJ.JL'JU1'1.J11

" I

mnl f1J1J n LLfl1 'll L~JJ L~JJ, , I .... I

... ... .1'" 'l t::: ... ~ ... ... LnJJj'ltJa::lfJU~uanu~ua..J U~U'I~'I.J '1 L~~'IUU JJ'l1fJnHjaJJ~'lUa~.J

... .. v

'1 ~ L~u f)'I" i'tl1'1.Jr.m1JJU, ~fi1 L<1'il f)", nmnn ,)1t1f)Hj llfJn1.J,. :: Lfll1fi1 L~n '1 , .., t IJ'

f)'1 nlJtJ u, ~~nl'\ HLZi ::fi1tlf)1jt f)',r1lJU'a n1 ~ l1t 'Ill~ -3~fIIl1'1-31 Uf) ,)t l'\nn 'I -3~ U'I 11 11

I... ..' v ... '1 ... ... .. -e f)t:~'IH ~-3~'IL~JJ"IU~::LtJU~aJJlJt~U-3'llU

11

29

'fItl L'aUtlLLU:: .

"" ~ I"'1"'~ " " ......... v .... o'HUJlJfI, L~ Ufl1"l nHI U L\<If'\ l'\ -alJ Vlfl, f'I unn fILL lJL~U 'Hl'Cll.J 1 f'ltHi: L(11J ,~ tl.J aeurl Cl: L'Cil.J

I . I I v ~ ,

'V:~·afl1;U;:f11.J "1 ou111 ¥1.JLLrl'1lU1PlnlL'CilJ, LUmna'U::, flI1'ir11''Hf'ltl;lJU,-altlUr: 11

, V I ~

fltlllfll.J "1 'll'Cl.JnJ L~lJ, ~tru, LL1I1Jll'Cl:'tlUlfl'll'Cl.JrilimH~'ll "l'Cl"l lJl.J l CilJ'Cll'1v:: !'ICllU I I , 11 I I I I I

nu Ufl1lJUl~lJLfl~l~~uunu~fllJr:fllr ~fltlUl.J'V:f11.JnU~Uflr:~.J~.J.J1Utltlfl~1I11~U.Ja'Cl . "

r I II I v Ivv "'11 t::' .. .... .., ... '1 1'" 1 ...... ....

UU fltlUv:a.J~flf'ltl~::~f1"UUf'l'ClU~.J'UVlflU~'ClL'1LL~' lJl.J~tlLLfl ~ual flVlanLVllV1':V11, ,~

II II

1VI Ll'i'

II V I II V

LLUUtI U'1J 1'1'1 L'Y'l L'Cl .Jfl'ClU~ :: a .J -.11 tl;)~ Pll 'llUUU II fl L~ Uf"l"lJ~ fl~1lJ ()flflu.JUfl II 'I V I I' V V V I 11 ... ... 1 .............. '1 ... .. ...

L~rl:tll"::lJ'1J'Cllln'l'lrtl.JVlLr'lJtl.J'1J'lJ ~ 1!V1V1V1~flL~lJ~t1Ufl~alflU'ClUVlqn u8:GllJ,rO II I ~ I I ~v

LtlI111L,Oll~n1,,1lJL~I:~.JLU~':~'Cl1Ju~unLVI'l~U ~~tl~~uurnY'Ollu''VlruuflrlYU'Cl , 11

t::" ~ I I "v I v

-1,UUU\Hl') u '1 ~'u L~r, :'fl'~1 t tJ ~fl 'Cl:: \<11 U'V: lJ'fl.J l ~U'fIU 111'1'"H) .JL UU'Cl.JlUlJl flut) Ullfl1'1 I , II I .. I'"" V v

f1i .JOu LU'ClVlr'lll'1J'Clll1'1'r1t 'Cl.J'V 1 1'1fl'''' t ULLfl'Cl:: ~IUU 'Clln~·,1'1' t Ll1'11 "!lU i\nJr -atl a .J'lUL t.l;;;U . 1

v v v I ~v I I' , ,

alL~u1111Pl~ltL'1J''rIlIL;tl'll'Cl~1UrflHln~IV'tUUf1rl'V.J1UVlflVlIU L~'Cl~11L~'Cl~.JL''Cll ~I ,

I "',, I I V I V I

ti .J .JiUhILU'll'V::1nuU1"1'1.J1U~'Cl -.1 Lnn'll'tl Ufl'\'lr'Cl.JumJ ~~ n

~ j I 30

TI~ .WORLD

, u I

L~tl1 tH~U«l~fl~lJl u'lll~U-Ja'CJj 11nr-:rYfl~lJl U'Vl111111 "'11 UTTilHili:ADS OF U~ ~ •

~~'l~~I~L~ILnfl~JllJ~flYt~:r1UrJlJ«1~fl~lJlu'luur~L~~1~uffl~~LtiU

LL~~ L~llLLUJ

OLD COLONY ~NV£I.DPi COHPANY, A PLANNING GUIM FOR

IMPl~SSIVE BUSINI~S3 STATI01-lc:RY

(OHIO J OLD COLONY ~NV~LOP8 COM­

PANY, 1978)

TAliliO COHPA.NY LTlJ ~ , IE TlliHl!t:ADS Oli' T11.8 WORLD

(JAPAN J T~O COl'1PANY LTJ., 1979)

STUDIO VISTA LIMl~D, IDI16l\N PUBLICITY

(~WYORK I TI1E VIKING PRc:SS INC., 1971,78)

-