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A Travelport Perspective
uAPI en UD
2
Genera
l Sea
rch En
gines
Supplie
r Web
sites
Retail O
nline T
ravel
Agencie
s
Sugg
estion fr
om Frien
ds/Fam
ily
Online T
ravel
Destinati
on Guides
Trave
l Rev
iew Si
tes
Trave
l Porta
ls
Online A
rticle
s
Phoning Supplie
r Toll-f
ree
Trave
l Age
ncy Opaq
ue Web
sites
0
10
20
30
40
50
60
70
80
Top 10 US Traveller Search Channels
% o
f Tra
velle
rs
Source: Atmosphere Research Group, Q4 2011
Via welke kanalen zoeken reizigers
• Outside Top 10: Visiting a travel agency (15%)
Welke klantgroepen zoeken naar reizen
…alle reizigers zoeken naar de beste reis aansluitend op hun behoeften!
4
Recognize Need
Information Search
Evaluate Alternatives
Complete Transaction
Pricing Decision
Fares and Inventory
Channel Distribution
e-Pricing Responses
Search and Buying Decisions
SPEEDLOWEST FARES
INSPIRATIONACCURACY CHOICE
RELEVANCE
Search… for what I want!
• Relevant content is key factor in converting ‘lookers’ into ‘bookers’
• Retail portals have matured content relevance faster than travel
– Delivery of ‘customized’ content based on traveller profile
– Simplify buying experience, avoid overwhelming with options
Sam’s Club has begun experiment with eValues – specific deals related to a shoppers’ buying history. eValues are seeing uptake in the 20-30% range.Martin Andrew, New York Times (2010)
Russia India Brazil Germany United Kingdom
United States
0
10
20
30
40
50
60
Traveller Frustration with 'TMI'
Source: PhoCusWright Empowering Inspiration: The Future of Travel Search
Inspire me!
• An assumption that shoppers visit websites with a clear idea of what they are searching for is no longer valid…. many seek inspiration
Around 43% of travellers in the UK are inspired by
results from search engines and the same
number used them directly for destination information
Total Insight: Social Travel, Total Media, Jan 2010
Suppliers experimenting with inspiration
OTAs are being consulted way beyond the levels of actual booking, suggesting that they are not just seen as a place to book but also to research, get ideas and become inspired
Total Insight: Social Travel, Total Media, Jan 2010
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Inspire me… on destination
• Satisfy curiosity with fast, accurate searches across wide geography– Search by radius, country, region to serve up recommendations
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Single Code Base reduces costs
Rich and comprehensive mulit-source content
Easily“switch on” new content
Single “view” Universal Record – a true super PNR
Travelport Universal API & Customers
• The first global GDS API to aggregate GDS air, car and hotel content
• Enables third party developers, online travel agencies (OTAs) & travel agencies with their own point of sale to optimise their development
GDS Air
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360airlines including:
Low Cost Carriers
3rail providers
Rail
12
Representing
12major rail networks
2 million
rail segments bookedannually
25rental car suppliers
30,000+locations
GDS Car
13
Ancillary Services
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15providers
All Content in 1 API
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1 API
Airunique hotels
HotelsRail
Universal Record
Shop, price,book, retrieve,cancel and modify
Proof of Concept
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Rapid POC– Facebook booking engine Code freely available via GitHubShows potential of:• Universal Profile• Point to Point shopping• Aggregated air/rail shopping
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Travelport Universal Desktop is an innovative booking solution that delivers multisource content and pricing, plus breakthrough travel management tools – all through a single, powerful platform.
Built to help corporate and leisure travel agencies become more productive and profitable, this groundbreaking development empowers agencies of every size and complexity.
Improved efficiency & accuracy to overcome content fragmentation
• Multisource content through a single application - within a single system, you can shop content from multiple places, such as your own sourced content, Web content, supplier-direct connections, low-cost carriers, rail operators and global content from Travelport.
• Multiple itinerary selections can be priced at once – using the advanced Price Mixer feature, you can create itineraries that price multiple trip components at once – from different travel suppliers and varying classes of travel – to reduce repetitive tasks, save time and improve productivity.
<Product Name Here>
“...workflow & process management tools.”
“…access to a centralised selling & service platform
Travelport Confidential
• Universal Profile – This advanced profiling system enhances your workflows and customer relationship management (CRM) capabilities.
• Centrally manage profile and policy information to eliminate ineffective synchronisation and dependence on multiple systems.
• Manage polices, rules and preferences across every spectrum – policies, rules and preferencing can be incorporated into configurable workflows so that processes are pre-defined and controlled.
<Product Name Here>
“...workflow & process management tools.”
Innovative productivity tools eliminate time consuming and costly processes
Travelport Confidential
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Videos and more information available on www.travelportuniversaldesktop.com
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Copyright
©2011 Travelport. All rights reserved. All Travelport logos and marks as well as all other Travelport property materials depicted herein are the property of Travelport and/or its affiliates. All other trademarks are the property of their respective owners.
Notes About Examples:All screen examples and other inserts associated with system output are provided for illustration purposes only. They are provided as illustrative examples of system functionality and are not meant to represent actual screen responses, rates, etc.
