What is a target Audience?

Target Audience

• You can define a target audience by their age, gender and class.

• People of different ages, class and genders will prefer different things so it is important to choose the right target audience for your film.

Why is it important for a film to have a target audience?

• It is important for a film to have a target Audience because it allows them to focus on a group of people.

•This makes it easy for the directors and producers to create a film suitable for this particular group of people.

3 Sub-genres• The 3 Sub-genres we’ve chosen research

are:

•Supernatural Horror:•Comedy Horror:•Madness + Paranoia:

Target Audience for Supernatural Horror

•A supernatural horror would focus on:•Male and Female adults aged 15 to 40 in

their working and middle class. •This is their target audience as their films

are supposed to be frightening and makes the audience think it could happen to them.

Target Audience for Comedy-Horror

• Comedy Horror films would focus on Male + Female aged 15-40 preferably in the middle class.

• Comedy horror films would rely on gore and dark/black humour.

• Comedy Horror films focus on this target audience they want to target a big group of people who would find the film funny and dark at the same time.

Target Audience for Madness + Paranoia

• When creating a horror film based around Madness and paranoia, the crew would focus on making their film suitable for 18-35 males in the working/middle class.

• They chose this target audience as films focussing on madness and paranoia will be quite dark and twisted and therefore unsuitable for teenagers under 18 years of age.

Supernatural Horror

•Supernatural Horror was the sub-genre that we preferred over the other two.

•expectations

Interviews•We gathered results from 20 people of different ages and lifestyles. Here are the results. Below are some of the popular responses that we received.

Yes No Would you watch this

genre?13 7

Why or why not?

“There’s always a new film which will be scarier”

“It’s realistic for something that isn’t real.”

“Some of them are actually really scary!”

“It’s unoriginal”“To predictable for me”

“The hand-held supernatural films make me dizzy.”

“It’s not aimed at people my age.”

Audience Summary

• With our results we can conclude that people who do enjoy the supernatural sub-genre are male and females in their teenage years 15+ to people aged 40 and under. This proves the target audience of supernatural films is successful as it interests their audience.

• However, people who do not enjoy the supernatural sub-genre are elderly people who do not prefer the scary films or teenagers aged 14-19 who just didn’t like the sub-genre.

Audience Expectations on Supernatural Horrors and

Facebook Summary• From the people that we interviewed who enjoyed watching

supernatural horrors we learned that they expect jumpscares, build up of tension, a decent storyline so it looks unique and is original.

• They also said the effects of the film should be up to scratch so it’s believable and realistic looking to scare the audience even more.

• However, from our Facebook status: “What do you expect in supernatural films?” Two people replied. One person replied with: “Jump scares and dealing with the occult.” Another said “murder, aliens and curses.”

What we learned from Audience Feedback

•We learned that in order to create a successful supernatural film, you need good scares, effective and professional CGI and good storyline/plot to keep the audience interested and scared.