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Static Consumer and Firm Behavior Economics 3307 - Intermediate Macroeconomics Aaron Hedlund Baylor University Spring 2013 Econ 3307 (Ba ylo r University)  Static Consumer and Firm Behavior  Spring 2013 1 / 25

Aaron Consumo

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Static Consumer and Firm Behavior

Economics 3307 - Intermediate Macroeconomics

Aaron Hedlund

Baylor University

Spring 2013

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 1 / 25

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Models and Assumptions

Our approach will be to build and test models of the macroeconomy.

A model is a simplified, mathematical description of reality designedto yield insight and generate testable predictions.

Successful models combine simplicity and explanatory power.

All models rely on assumptions.

An assumption is good when it helps build a model that makesaccurate predictions and accounts for observations well.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 2 / 25

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Consumer Preferences

Starting point:   representative consumer,  static  environment.

Preferences over consumption  C  of a basket of goods and leisure   l given by  U (C , l ). Refer to (C , l ) as a  consumption bundle.

Some properties of preferences:1   Monotonicity   (increasing utility): If  C 2  >  C 1  and   l 2  >   l 1, then

U (C 2, l 2) >  U (C 1, l 1). “More is better.”

2   Convexity   (quasi-concave utility):

U (C θ, l θ) ≥ min{U (C 1, l 1),U (C 2, l 2)}, where  C θ  = (1− θ)C 1 + θC 2  andl θ  = (1 − θ)l 1 + θl 2. “Averages are better than extremes.”

3   Normality : Consumption and leisure are normal goods.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 3 / 25

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Consumer Preferences

An   indifference curve  containsbundles that give equal utility.

The   marginal rate of 

substitution of leisure for

consumption,  MRS l ,C   is

MRS l ,C   =∂ U (C ,l )

∂ l ∂ U (C ,l )

∂ C 

=  U l (C , l )

U C (C , l )

“How much consumption areyou willing to give up to obtain1 more unit of leisure?”

Convexity ⇒ diminishing MR S 

.Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 4 / 25

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Consumer Budget Constraint

Assume that consumers exhibitcompetitive behavior, i.e. they areprice-takers.

Cashless economy (barter) assumption:

exchange labor for consumption.

Time constraint:   l  + N s  =  h.

Budget constraint:   C  =  wN s  + π

−T 

⇒ C   =  w (h − l ) + π − T .

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 5 / 25

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Consumer Optimization

Consumers optimize by maximizing utilitysubject to their budget constraint:

maxC ,l 

U (C , l ) such that  C   =  w (h− l )+π−T 

Interior solution:U l (C , l )

U C (C , l ) =  w   and  C   =  w (h− l ) + π − T 

MRS l ,C  = slope of budget constraintCorner solution:

l  =  h,C  = π − T 

Comparative Statics

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 6 / 25

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Consumer Optimization: Detailed Solution

The steps to solving the consumer’s problem are as follows:

1 Write down the consumer problem,

maxC ,l 

u (C , l )

subject to

C   =  w (h

−l ) + π

−T 

2 Write the Lagrangian,

L =  U (C , l ) + γ [w (h− l ) + π − T  − C ]

3

Set up   the  solution conditions,

First-Order Conditions:

  ∂ L∂ C   = 0∂ L∂ l    = 0

Constraints:   w (h

−l ) + π

−T 

 −C  = 0

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 7 / 25

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Consumer Optimization: Detailed Solution

Detailed solution steps, continued:

4 Calculate  the solution conditions,

First-Order Conditions:

  ∂ L∂ C   = 0 =  U C (C , l ) − γ ∂ L∂ l    = 0 =  U l (C , l ) − γ w 

Constraints:   w (h − l ) + π − T  − C  = 0

5 Combine the two first-order conditions to eliminate the multiplier  γ ,

Solution Conditions

First-Order Condition:   w  =   U l (C , l )U C (C , l )

Constraint:   C  =  w (h− l ) + π − T 

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 8 / 25

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Consumer Optimization: Detailed Solution

Detailed solution steps, continued:6 If given a specific function  U (C , l ), isolate either  C   or   l   in the

first-order condition, substitute into the budget constraint, and solve.

Example:   U (C , l ) =√ C  +

√ l 

 ⇒ solution conditions are given by

First-Order Condition:   w  =

√ C √ l 

Constraint:   C  =  w (h − l ) + π − T 

From the F.O.C., we isolate  C   to get  C  =  w 2l  and substitute into thebudget constraint, giving  w 2l  =  w (h − l ) + π − T  ⇒ l  =   wh+π−T 

w (w +1) .

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 9 / 25

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Consumer Optimization: Detailed Solution

Detailed solution steps, continued:

7 Lastly, substitute the variable you solved for to find the variable youoriginally isolated.

From before, solve for  C  by plugging the solution for   l   into  C  =  w 2l :

l  = wh + π

−T 

w (w  + 1)

C  = w (wh + π − T )

w  + 1

Remember that the goal is to find the consumer’s  choices  C   and   l   interms of variables the consumer takes  as given,  w ,  π, and  T .

If given a generic utility function  U (C , l ), the two solution conditionsare as far as you can go (step 5). Otherwise, complete steps 6 and 7.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 10 / 25

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Response to a Change in Taxes or Dividends

How do consumers respond to changesin  π  or  T ?

Mathematically, what are   ∂ C ∂π   and   ∂ l 

∂π?

Using comparative statics, we get

∂ C 

∂π  = −∂ C 

∂ T   =

 wU Cl  − U ll 

∆  > 0

∂ l 

∂π   = − ∂ l 

∂ T   =

 U Cl 

 −wU CC 

∆   > 0

where ∆ ≡ −U ll  + 2wU Cl  − w 2U CC  > 0 because of quasi-concave utility.

Income effect only.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 11 / 25

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Response to a Change in the Real Wage

How do consumers respond to changesin  w ?

Mathematically, what are   ∂ C ∂ w   and   ∂ l 

∂ w ?

Using comparative statics, we get

∂ C 

∂ w   =

 wU C  + (h − l )(wU Cl  − U ll )

∆  > 0

∂ l 

∂ w   = −U C  + (h

−l )(U Cl 

 −wU CC )

Income and  substitution effects: consumption increases, but laborsupply ambiguous because   ∂ l 

∂ w  |subst  =   −U C ∆   < 0.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 12 / 25

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Labor Supply

Optimal labor supply is  N s (w , π,T ) =  h− l (w , π,T ).

When the substitution effect dominates, we get the familiar upward

sloping labor supply curve.  Firms

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 13 / 25

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Comparative Statics: Detailed Solution

Comparative statics tell us how  choices  adjust to a change in a

variable that is  given, e.g. how  C  responds to a change in  w .

Mathematically, we are looking for   ∂ C ∂ w  ,  ∂ l ∂ w ,

  ∂ C ∂π ,   ∂ l ∂π , etc.

If we are able to derive an exact equation for C 

  and  l 

, we directlytake the above derivatives and we are done.

If given a generic  U (C , l ), then to find  C   and   l , we can only go as faras the solution conditions,

First-Order Condition:   w  =  U l (C , l )

U C (C , l )

Constraint:   C  =  w (h − l ) + π − T 

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 14 / 25

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Comparative Statics: Detailed Solution

The steps to doing comparative statics for general  U (C , l ) are as follows:

1 Re-write the solution conditions to get two equations equaling zero,

U l (C , l ) − wU C (C , l ) = 0

w (h− l ) + π − T  − C  = 0

These conditions hold   for all  w ,  π, and  T   because  C   =  C (w , π,T )

and   l  =   l (w , π,T ) always adjust to changes in  w ,  π, and  T   to ensurethe solution conditions are still satisfied.

Because the solution conditions equal zero for all  w ,  π, and  T , weknow their derivatives with respect to  w ,  π, and  T   equal zero,

∂  [U l (C , l ) − wU C (C , l )]

∂π  = 0,

 ∂  [U l (C , l ) − wU C (C , l )]

∂ w   = 0, etc.

∂  [w (h− l ) + π − T  − C ]

∂π  = 0,

 ∂  [w (h− l ) + π − T  − C ]

∂ w   = 0, etc.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 15 / 25

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Comparative Statics: Detailed Solution

Detailed comparative statics steps, continued:

2 Calculate the derivative of each solution condition with respect to  w ,π, or  T  (any variable the consumer  does not choose) and equate itto zero, where  C   =  C (w , π,T ) and   l  =  l (w , π,T ). For example,

∂  [U l (C , l ) − wU C (C , l )]∂ w 

= 0 =

=∂U l (C ,l )

∂w   (chain rule)

   U lC 

∂ C ∂ w 

+ U ll ∂ l ∂ w 

=∂[wU C (C ,l )]

∂w   (product rule and chain rule)

   w U CC 

∂ C ∂ w 

+  U Cl ∂ l ∂ w 

 +  U C 

∂  [w (h − l ) + π − T  − C ]

∂ w = 0 =  h −

w   ∂ l 

∂ w + l 

   

=∂[wl ]∂w 

  (product rule)

−∂ C 

∂ w 

3 Isolate either  ∂ C   or ∂ l  in the second equation, substitute into thefirst equation, and solve for the variable you did not isolate.

4 Substitute back to solve for the variable you isolated.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 16 / 25

C i S i D il d S l i

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Comparative Statics: Detailed Solution

Doing comparative statics with a   fully   general  U (C , l ) can get rathermessy but is not as bad with a slightly less general function. Examples:   U (C , l ) =  u (C ) + v (l ) or  U (C , l ) =  u (C  + v (l )) withu  > 0,   v  > 0,  u  < 0, and   v  < 0.

Without a specific  U (C , l ), the best we can usually do is to sign thederivatives of  C   and   l   (i.e.  < 0,  > 0, or ambiguous).

Example:   U (C , l ) =  u (C ) + v (l ) ⇒ solution conditions are given by

v (l ) − wu (C ) = 0

w (h− l ) + π − T  − C  = 0

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 17 / 25

C i S i D il d S l i

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Comparative Statics: Detailed Solution

To find   ∂ C ∂π   and   ∂ l 

∂π , first differentiate through both conditions by  π,

∂  [v 

(l ) − wu 

(C )]∂π

  = 0 =  v (l ) ∂ l 

∂π − wu 

(C )∂ C ∂π

∂  [w (h − l ) + π − T  − C ]

∂π  = 0 = −w  ∂ l 

∂π + 1 −  ∂ C 

∂π

Isolate

  ∂ C 

∂π   in the second equation, plug into the first equation to find∂ l ∂π , and substitute   ∂ l 

∂π  back to find   ∂ C ∂π ,

∂ C 

∂π  = 1 − w 

 ∂ l 

∂π

   from second equation

⇒ 0 =  v (l )

 ∂ l 

∂π − wu 

(C )

1 − w 

 ∂ l 

∂π

⇒   ∂ l 

∂π  =

<0   wu 

(C )

v (l )

   <0

+w 2u (C )

   <0

> 0 and  ∂ C 

∂π  =

<0   v (l )

v (l )

   <0

+w 2u (C )

   <0

> 0

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 18 / 25

C i S i D il d S l i

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Comparative Statics: Detailed Solution

To find   ∂ C ∂ w   and   ∂ l 

∂ w , first differentiate through both conditions by  w ,

∂  [v (l ) − wu (C )]

∂ w   = 0 =  v 

(l ) ∂ l 

∂ w  −

wu 

(C )∂ C 

∂ w   + u 

(C )

∂  [w (h − l ) + π − T  − C ]

∂ w   = 0 =  h−

w   ∂ l 

∂ w   + l 

−  ∂ C 

∂ w 

Isolate   ∂ C ∂ w   in the second equation, plug into the first equation to find

∂ l ∂ w  , and substitute   ∂ l 

∂ w   back to find   ∂ C ∂ w  ,

∂ C 

∂ w =  h − l  − w 

  ∂ l 

∂ w    from second equation

⇒ 0 =  v (l )

 ∂ l 

∂ w −

wu 

(C )

h − l  − w 

  ∂ l 

∂ w 

 +  u 

(C )

⇒∂ l 

∂ w =

>0   u 

(C ) +

<0   wu 

(C )

>0   (h − l )

v (l )

   <0

+w 2u 

(C )

   <0

(ambiguous sign) and  ∂ C 

∂ w =

<0   −wu 

(C ) +

<0   v 

(l )

>0   (h − l )

v (l )

   <0

+w 2u 

(C )

   <0

> 0

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 19 / 25

Fi

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Firms

Starting point: a   representative firm  with production technologyY 

  = zF 

(K ,N 

). Inputs are capital  K   and labor  N   with  total factor productivity   z .

Production satisfies:1

  Constant returns to scale :F (xK , xN ) =  xF (K ,N ) for allx  > 0.

2   Monotonicity :   F K  > 0 andF N  > 0.

3   Decreasing marginal product :F KK  < 0 and  F NN  < 0.

4   Complementarity :   F KL  > 0.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 20 / 25

M i l P d t d T h l i l I t

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Marginal Product and Technological Improvements

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 21 / 25

Profit Maximization

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Profit Maximization

In the short run  K   is fixed, but firms choose  N  to solve

maxN 

zF (K ,N ) − wN 

The optimality condition is  zF N (K ,N d ) =  w   where  N d  is optimal

labor.

How does  N d  respond to changes in  w ,   z , and  K ?

∂ N d 

∂ w   =

  1

zF NN < 0

∂ N d 

∂ z   =

 −F N zF NN 

> 0

∂ N d 

∂ K   = −F KN F NN 

> 0

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 22 / 25

Cobb Douglas Production

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Cobb-Douglas Production

Consider the Cobb-Douglas production function  Y   =  zK αN 1−α.

Short-run profit maximizing labor choice is  N d  = (1−α)z w 

1/α

K .

Total wage bill divided by output is   wN d 

Y   = 1 − α⇒  constant labor

share of income.

Labor share of income in U.S. has been approximately constant with1 − α = 0.64.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 23 / 25

Solow Residuals and Labor Productivity

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Solow Residuals and Labor Productivity

Can use measures of output  Y , capital  K , and labor  N   to extractSolow residuals   z  =   Y 

K 0.36N 0.64 .

Total factor productivity different from average labor productivity,Y 

N   =  z 

0.36.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 24 / 25

Productivity in the 2008 2009 Recession

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Productivity in the 2008-2009 Recession

Given the severity of the 2008-2009 recession, average laborproductivity declined surprisingly little.

Potential causes:1   Recession originated more in housing and financial services.

2   Long term sectoral shifts in employment.

Econ 3307 (Baylor University)   Static Consumer and Firm Behavior   Spring 2013 25 / 25