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COMPARATIVE STUDY

BETWEEN

BUSINESS STANDARD

ECONOMIC TIMES

AND

BUSINESS LINE.



ROAD MAPROAD MAP

Company DetailsCompany Details

Industry profileIndustry profile

ObjectiveObjective

MethodologyMethodology Phase IPhase I ± ± Comparative AnalysisComparative Analysis

Observation from phase IObservation from phase I

Phase IIPhase II

ConclusionConclusion

RecommendationRecommendation



Company DetailsCompany Details

L AUNCHED IN 1975L AUNCHED IN 1975

BUSINESS STANDARD GROUPBUSINESS STANDARD GROUP

FINANCIAL TIMES OF LONDON ASFINANCIAL TIMES OF LONDON AS

STAKEHOLDERSSTAKEHOLDERS

T.N NINAN AS THE CHIEF EDITORT.N NINAN AS THE CHIEF EDITOR

CIRCUL ATION OF 1,5O,OOO A DAYCIRCUL ATION OF 1,5O,OOO A DAY



INDUSTRY SENARIOINDUSTRY SENARIO

SEGMENTED ACROSS TWO CATEGORIESSEGMENTED ACROSS TWO CATEGORIES

INDUSTRY TURNOVER OF RS 13,500 CRINDUSTRY TURNOVER OF RS 13,500 CR

DAILY CIRCUL ATION OF 88.9 MILLION COPIESDAILY CIRCUL ATION OF 88.9 MILLION COPIES

GROWTH RATE OF 12.93 PERCENTGROWTH RATE OF 12.93 PERCENT



OBJECTIVE OF STUDYOBJECTIVE OF STUDY

COMPARATIVE ANALYSIS OFCOMPARATIVE ANALYSIS OF

BUSINESS NEWSPAPERBUSINESS NEWSPAPER

MARKET STUDY OF BUSINESSMARKET STUDY OF BUSINESS

STANDARDSTANDARD

SALES OF SUBSCRIPTIONSALES OF SUBSCRIPTION



METHODOLOGYMETHODOLOGY

PHASE IPHASE I -- Market Research Through QuestionnaireMarket Research Through Questionnaire

11 ResearchResearch Qualitative and QuantitativeQualitative and Quantitative

22 DataData i. Primary Datai. Primary Data

ii. Secondary Dataii. Secondary Data

33 ResearchResearchApproachApproach

Survey methodSurvey method

44 ResearchResearch

InstrumentInstrument

QuestionnaireQuestionnaire

55 Type of Type of

QuestionnaireQuestionnaire

StructuredStructured

66 Types of Types of

QuestionsQuestions

CloseClose--ended and openended and open--endedended

questionsquestions

� PHASE II ± Personal Sales Of Subscription



COMPETITORSCOMPETITORS

ECONOMIC TIMESECONOMIC TIMES

BUSINESS LINEBUSINESS LINE

FINANCIAL EXPRESSFINANCIAL EXPRESS

MINTMINT

4

6

T

E

T

B

S

B

L ine

F inancial

Ex ess

Market Share



COM

PARATIVE ANALYSISCOM

PARATIVE ANALYSIS

IT P R O FE S S IO N A L S

7%

%%

%

C ARTERE ACCOUNTANT

%

7%%

%

S T U E N T S

0%

%

%

%

CORPORATE

%

%

%

8%

Brand Recall

P ASE I



BUSINESS STANDARD BRANDBUSINESS STANDARD BRAND

AWARENESS AWARENESS

24

6

¡

¢

¢

¡

£

£ ¡

y¤ ¥

¦

§

STUDENTS

23

7

¡

¢

¢

¡

£

£ ¡

y¤ ¥

¦

§

CORPORATE

2

18

¡

¢

¢

¡

£

y¤ ¥

¦

§

IT PROFESSIONA S

19

1

̈

©

̈

©

̈

y

CHARTERED ACCOUNTANT



ContentContent

Economic timesEconomic times ::

Indian business, politics ,economic andIndian business, politics ,economic and

financefinance

Business standardBusiness standard

Content creation, content processing asContent creation, content processing as

core competence.core competence.

Business lineBusiness line

Commodities , agribusiness and logisticsCommodities , agribusiness and logistics

Comparison



Rank/Rank/

Newspaper Newspaper

11 22 33 Factor Factor

scorescore

BusinessBusiness

standardstandard

77 3838 11 11 1 91 9

EconomicEconomic

TimesTimes

88 00 1212 00 11

BusinessBusiness

LineLine

3030 3232 22 11 222222

FinancialFinancial

E pressE press

55 3030 2323 289289

Newspaper Rank

Economic Times 1

Business Standard 2

Business Line 3

inancial Express 4

CONTENT



PricePrice

Business standardBusiness standard

SubscriSubscri

ptionptionperiodperiod

Actual Actual

costcost

RsRs

Offer Offer

costcost

DiscountDiscount

costcost

monthlymonthly 9090 N/aN/a N/aN/a

monthsmonths

77 275275 199199

1212

monthsmonths

9 89 8 525525 2323

Economic times

All day All day SundaySunday

editionedition

WeekWeek

editionedition

monthlymonthly 125125 N/aN/a N/aN/a

Half Half YearlyYearly

720720 9292 1 11 1

yearlyyearly 1 501 50 1717 285285



Business lineBusiness line

All day All day SundaySunday

editionedition

WeekWeek

editionedition

MonthlyMonthly 119119 N/aN/a N/aN/a

Half Half

YearlyYearly

8080 77 122122

yearlyyearly 13501350 150150 22



Rank/Rank/

Newspaper Newspaper


scorescore

BusinessBusiness

StandardStandard

7070 3030 00 00 130130

EconomicEconomic

timestimes

88 2222 1010 00 1 21 2

BusinessBusinessLineLine

7373 2323 00 131131

FinancialFinancial

E pressE press

88 3333 1919 00 171171

Newspaper Rank

Business Standard 1

Business Line 2

Economic Times 3

inancial Express 4



ServicesServices

NewspapNewspap

er/ranker/rank


ScoreScore

BusinessBusiness

standardstandard

33 3737 22 33 1919

EconomicEconomic

TimesTimes

5252 33 1010 1717

BusinessBusiness

LineLine

33 3939 1212 181181

FinancialFinancial

e presse press

33 3030 22 1010 212212

Newspaper rank

Economic times 1

Business line 2

Business standard 3

inancial express 4



ObservationObservation

Impressive supplements among studentsImpressive supplements among students

High likeability among stockbroker High likeability among stockbroker

Acceptance by the Corporates Acceptance by the Corporates

Confused IT ProfessionalsConfused IT Professionals

SUDOKUSUDOKU

Emphasis on Quantitative NewsEmphasis on Quantitative News

Low brand awareness in outskirtsLow brand awareness in outskirts



Swot AnalysisSwot Analysis

STRENGTHSTRENGTH Free, air and independentFree, air and independent

journalism journalism

The country's best economicThe country's best economic

journalists and columnists journalists and columnists

Fund manager, BS1 ,motoringFund manager, BS1 ,motoringand supplementsand supplements

WEAKNESSWEAKNESS Home delivery servicesHome delivery services

Dependence on other press for Dependence on other press for

printingprinting

Implementation time of the newImplementation time of the new

subscriber subscriber

OPPORTUNITYOPPORTUNITYThe governments permission of 26The governments permission of 26

percent foreign direct investment inpercent foreign direct investment innews and current affairs publicationsnews and current affairs publications

THREATTHREATInternet as the biggest threatInternet as the biggest threat



PHASE IIPHASE II

Personal sale of the subscriptionsPersonal sale of the subscriptions

� Target ± 50 subscription a month

� Methodology

Cold Call

Corporate selling

Institutional selling



End consumer subscriptionEnd consumer subscription



ConclusionConclusion

Content and Quality as the biggestContent and Quality as the biggeststrengthstrength

Chartered accountant first preferenceChartered accountant first preference

Supplements and magazines are the keySupplements and magazines are the keysuccess.success.

Collaboration with financial times of Collaboration with financial times of

LondonLondon

Improvement in Supply ChainImprovement in Supply Chain

ManagementManagement



SUGGESTIONSSUGGESTIONS

Increase in advertisementIncrease in advertisement

Launch of IT SupplementLaunch of IT Supplement

Publishing of Sunday EditionPublishing of Sunday Edition

Annual magazines needs to be Frequent Annual magazines needs to be Frequent

Proper Circulation ProcessProper Circulation Process

Timely deliveryTimely delivery

Concentration on Retention of Customer Concentration on Retention of Customer



Thank YouThank You

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abhishek dahuja