8/8/2019 About Parle
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About parle
Parle Products has been India's largest manufacturer of biscuits
and confectionery, for almost 80years. Makers of the world's
largest selling biscuit, Parle-G, and a host of other very
popular
brands, the Parle name symbolizes quality, nutrition and great
taste. With a reach spanning even
the remotest villages of India , the company has definitely come
a very long way since itsinception.
Many of the Parle products - biscuits or confectioneries, are
market leaders in their category and
have won acclaim at the Monde Selection, since 1971. With a 40%
share of the total biscuitmarket and a 15% share of the total
confectionary market in India , Parle has grown to become a
multi-million dollar company. While to consumers it's a beacon
of faith and trust, competitorslook upon Parle as an example of
marketing brilliance.
History of parle
In 1929 a small company by the name of Parle products emerged in
British dominated India. Theintent was to spread joy and cheer to
children and adults alike, all over the country with its
sweets and candies. The company knew that it wouldnt be an easy
task, but they decided to takethe brave step. A small factory was
set up in the suburbs of Mumbai, to manufacture sweets and
toffees. A decade later it was upgraded to manufacture biscuits
as well. Since then, the Parlename has grown in all directions, won
international fame and has been sweetening people's lives
all over India and abroad.
Apart from the factories in Mumbai and Bangalore Parle also has
factories in Bahadurgarh inHaryana and Neemrana in Rajasthan, which
are the largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 7 manufacturing
units and 51 manufacturing units
on contract.
Corporate social responsibility of parla-g
Parle Products with its wide platter of offering of biscuits and
sweets like Parle-G, Krackjack,Monaco, Melody, Mango bite and many
others since 1929 is also actively engaged to change &
uplift the social face of India. As a part of Corporate Social
Responsibility Policy Parle is keenlyinvolved in the overall
development of younger generation with focused endeavor to built
New
Face of India and spread happiness & joy all over.
Parle Centre of Excellence as an institution is dedicated to
enrich the lives of people through
conducting various cultural programs across all region to
facilitate the all round development ofthe children. Every year,
Parle organises Saraswati Vandana in the state of West Bengal
duringthe festival of Saraswati Puja, inviting schools from all
across the state to participate. The event
is one of much fanfare and celebration, keeping alive the
culture and traditions of ages. Ourinvolvement in cultural
activities has seen the inception of Golu Galata in Tamil Nadu,
held
during Navratri. Its gives a platform to all the members of a
household to showcase theircreativity and being judged by immanent
personalities. Thousands of families participate and
celebrate the occasion on a grand scale.
