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Project Title-Market Share of Fiber Cement Boards with reference

to E-Board in U.P. Market(A product of Everest industries Ltd.)

VISHAL TIWARI

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� Everest industries limited founded in 1934.

� Managing Director-Mr.M.L Gupta.

� Chairman-A.V Somani

� Everest distributes our product across 1lakh villages and 600 cities,400 outlets and 14offices.

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� EVEREST FOLLOWS A SOLUTIONS APPROACH WHERE VARIOUSPRODUCTS AND SERVICES ARE INTEGRATED TO MEET CUSTOMER NEEDS.EVEREST OFFER A COMPLETE RANGE OF BUILDING SOLUTION. THESEBUILDING SOLUTION ARE««««««««

1± EVEREST ROOFING SOLUATION.

2± EVEREST CEILING SOLUATION.

3± EVEREST WALL SOLUATION.

4± EVEREST FLOOR SOLUATION.

5± EVEREST CLADDING SOLUATION.

6± EVEREST DOOR SOLUATION.

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Everest will be the deepest penetratedEverest will be the deepest penetratedhousing and building solutions provider tohousing and building solutions provider todeliver strength speed and safety to itsdeliver strength speed and safety to its

customers in all its target customers in all its target

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Their mission is to achieve a salesTheir mission is to achieve a salesturnover of Rs 1,000/turnover of Rs 1,000/-- crores with a net crores with a net

profit of Rs 100 crores by 2010profit of Rs 100 crores by 2010--11.11.

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To know the satisfaction level of the retailer towards everestcement sheet.

To implement the theoretical knowledge into practicability.

To know about the current market share covered by our company and its competitors.

To know the future requirement of our product by the companies

and domestic use.

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FINDINGS

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Data Source:

� Primary Data

� Secondary Data

Sampling Area:

The sampling areas of this research are LUCKNOW & GORAKHPUR

Sampling method:The random sampling method was used for this research and the respondents were Architects/Govt. Deptt/

Traders/Builders/Interior Decorators/Contractors/Aluminium Fabricators.

Sample Size:

The size of this research is 100 respondents.

Research Instrument:

The research instruments, which was used, for collecting the data is questionnaire and personal interview.

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DATA ANALYSIS AND INTERPRETATION

WHEN I MEAT 100 PEOPLE, I HAVE COLLECTED FOLLOWING DATA WHICH ARE UNDER BELOW:WHEN I MEAT 100 PEOPLE, I HAVE COLLECTED FOLLOWING DATA WHICH ARE UNDER BELOW:----

Clients CategoryClients Category No. of RespondentsNo. of Respondents

Traders(Plywood/Aluminium/Glass)Traders(Plywood/Aluminium/Glass) 4040

Architects Architects 1515

Govt .Deptt Govt .Deptt 1515

ContractorsContractors 1010

Interior DesignersInterior Designers 1010

BuildersBuilders 1010

TotalTotal 100100

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CONCLUSION

� To identify the current status of company.

� To have knowledge that which brand is popular in market.

� I got an opportunity to see my theoretical knowledge which I gainedduring MBA course in to practical way of doing things.

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Limitation of project Limitation of project

The time factor was a great limitation, i.e.The time factor was a great limitation, i.e. just 45days time for summer project. If I just 45days time for summer project. If Ihave more time then I can survey of have more time then I can survey of costumer and can find feed back of customer.costumer and can find feed back of customer.

Data available on internet is limited.Data available on internet is limited. Not good responses from retailerNot good responses from retailer Long distance among retail shops.Long distance among retail shops. Lack of advertisment.Lack of advertisment.

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ABRST(FIN)