Upload
rohitkumar9g
View
228
Download
0
Embed Size (px)
Citation preview
7/29/2019 Achin Religare
1/69
ESTABLISHMENT OF RELIGARESECURITIES LTD.
Religare Enterprises Limited establish on May 2006 by Ranbaxy
Promoter Group Company.
The group include following:
7/29/2019 Achin Religare
2/69
Religare Enterprises LimitedReligare Enterprises Limited
May 2006May 2006
A RANBAXY Promoter Group Company
28
7/29/2019 Achin Religare
3/69
The GroupThe Group
Pharma Healthcare
DiagnosticsFinancialServices
29
7/29/2019 Achin Religare
4/69
GROUP ENTITIES
Among top 10 genericAmong top 10 genericPharma co. across thePharma co. across the
globe and largest Pharmaglobe and largest Pharma
Company in IndiaCompany in India
ManufacturingManufacturing
operations in 7 countriesoperations in 7 countriesProducts sold in 125Products sold in 125
countriescountries
Sales of US $ 1.17 billionSales of US $ 1.17 billion
Manufactures & MarketsManufactures & Markets
Generics and BrandedGenerics and BrandedGenericsGenerics
South & South East AsiaSouth & South East Asiasslargest Pathology labslargest Pathology labs
networknetwork
Global accreditations andGlobal accreditations and
ComplianceCompliance
Comprehensive range ofComprehensive range ofteststests
Focus on R&DFocus on R&D
550 Sample Collection550 Sample Collection
CentresCentresin 360 cities acrossin 360 cities across
the globethe globeOver 1.5Over 1.5mnmnsatisfiedsatisfied
customers every yearcustomers every year
One of the second largestOne of the second largesthospital chain in Indiahospital chain in India
Currently1600 bedsCurrently1600 beds
acrossacross
India; target of 5,500India; target of 5,500
hospitalhospital
Beds by 2008Beds by 2008
8 hospitals in National8 hospitals in National
CapitalCapital
Region; 25 hospitalsRegion; 25 hospitals
across Indiaacross IndiaEngaged in healthcare,Engaged in healthcare,
Telemedicine, educationTelemedicine, education
& research& research
Religare is among IndiaReligare is among Indiasslargest financial serviceslargest financial services
house reaching morehouse reaching more
than 180 destinationsthan 180 destinations
with more than 150 ownwith more than 150 own
offices and more thanoffices and more than
300 partner locations300 partner locations
Largest in IndiaLargest in
South East Asia
Among Largestin India
Second Largestin India
30
7/29/2019 Achin Religare
5/69
Geographical SpreadGeographical Spread
More than 900 location across India and
more than 300 partner locations covering
approximately more than 300 cities &
towns.
31
7/29/2019 Achin Religare
6/69
Our Business Lines
* All The Business lines backed by a dedicated team for Research & Technical Analysis
Equity & Derivative
Trading
Institutional DistributionServices
Depository Services
Commodity Services
International Equity &
Commodity
Wealth Management
Services
Investment Banking &
Corporate Finance
Private Equity
32
7/29/2019 Achin Religare
7/69
Addressing CustomerAddressing Customer
Institutional and CorporateCaters to the investment needs of corporate and institutions
Wealth ManagementFinancial Planning and investment advisory to HNIs (Private ClientGroup)
RetailFinancial Planning & Advisory thru our vide Branch Network
33
7/29/2019 Achin Religare
8/69
ResearchResearch Market & SpecificMarket & Specific
Daily & Weekly Reports:
Market Flash
Technical Report
F&O Strategy
Investment Guide
Intraday Investment Flash
Value Added Tracker
International Markets Update
Bulk Trade Tracker
Sectoral Reports
Initial Coverage Company
Reports
Result Overviews
Company Visit Reports
Management Conference Calls
and Meets.
34
7/29/2019 Achin Religare
9/69
Custodial ServicesCustodial Services
Member of CDSL and NSDL
Empanelled for Speed-e with NSDL
Handling approximately Rs. 60 billion worth of securities
Transparency by way of online reporting to clients
35
7/29/2019 Achin Religare
10/69
Portfolio Management ServicesPortfolio Management Services
Discretionary Equity Portfolio Management Services
o Panther Aggressive Portfolio
o Tortoise Moderate Portfolio
o Elephant Conservative Portfolio
Investment Team having more than 40 man years ofexperience
Each scheme managed by separate Portfolio Manager
Dedicated Research Team
PMS broking with Multiple Brokers
Transparency in client reporting.
36
7/29/2019 Achin Religare
11/69
Corporate Finance & Investment BankingCorporate Finance & Investment Banking
Specialize in structured financing and providing advisory services related to financial
planning, modeling and advising on financial requirement
Corporate finance products can be broadly divided into two categories:
o Placement of Debt
Working capital facility
Project finance
Term loan
Short term unsecured loan (ICD/Loans against shares/Bill discounting)
Promoter funding
Interest rate swaps and other structured instruments
o Placement of Equity: For both listed and unlisted companies
Team consists of widely experienced Industry Analysts capable of doing due diligence
on various sectors of Industry.
37
7/29/2019 Achin Religare
12/69
Research Team for fundamental and technical analysis on:
Agro-commodities
Bullions, base metals and energy
Field Team for Spot Market Surveys
Multilingual Research Reports on Daily basis
Research Report Products
Daily Market Commentary
Precious Metals Outlook
Daily Report on Pulses, Refined Soya, Crude, Copper, Guar
Spot Market Overview
Commodity Research ServicesCommodity Research Services
Commodity Brokerage,Commodity Brokerage,Research & Advisory ServicesResearch & Advisory Services
38
7/29/2019 Achin Religare
13/69
Some Facts and FigureSome Facts and Figure
Month on Month Active ClientsMonth on Month Active Clients
May 2006 : 80,000+ clients
39
7/29/2019 Achin Religare
14/69
The Religare TeamThe Religare Team
40
7/29/2019 Achin Religare
15/69
The Religare TeamThe Religare Team
Average AgeAverage Age
41
7/29/2019 Achin Religare
16/69
The Religare TeamThe Religare Team
42
7/29/2019 Achin Religare
17/69
BRAND IDENTITY
NAME
Religare is a Latin word that translates as 'to bind together'.
This name has been chosen to reflect the integrated nature of the
financial services the company offers. The name is intended to
unite and bring together the phenomenon of money and wealth
to co-exist and serve the interest of individuals and institutions,
alike.
SYMBOL
The Religare name is paired with the symbol of a four-leaf
clover. The four-leaf clover is used to define the rare quality ofgood fortune that is the aim of every financial plan. It has
traditionally been considered good fortune to find a single four
leaf clover considering that statistically one may need to search
through over 10,000 three-leaf clovers to even find one four leaf
clover
Each leaf of the four-leaf clover has a special meaning in the
sphere of Religare.
1st Leaf:-
The first leaf of the clover represents Hope. The aspirations
to succeed the dream of becoming, Of new possibilities. It is the
beginning of every step and the foundations on which a person
reaches for the stars.
43
7/29/2019 Achin Religare
18/69
2nd Leaf:-
The second leaf of the clover represents Trust. The ability to
place ones own faith in another. To have a relationship as
partners in a team. To accomplish a given goal with the balance
that brings satisfaction to all not in the binding but in the bond
that is built.
3rd Leaf:-
The third leaf of the clover represents Care. The secret
ingredient that is the cement in every relationship. The truth of
feeling that underlines sincerity and the triumph of diligence in
every aspect. From it springs true warmth of service and the
ability to adapt to evolving environments with consideration to
all.
4th Leaf:-
The fourth and final leaf of the clover represents Good
Fortune. Signifying that rare ability to meld opportunity and
planning with circumstance to generate those often looked for
remunerative moments of success.
44
7/29/2019 Achin Religare
19/69
INVESTMENT BANKING
We provide innovative, integrated and best-fit solutions to
our corporate customers. It is our continuous endeavor to provide
value enhancement through diverse financial solutions on an
ongoing basis, through offerings like Corporate Debt, Private
Equity, IPO, ECB, FCCB, GDR/ADR etc.
Investment Banking with Religare offers the
following services:
CORPORATE FINANCE
We focus on finding right and relevant partners for our
clients, who not only help in adding value but also improve the
future valuation of the organization. We specialize in structured
financing and providing advisory services related to financial
planning, modeling and advising on financial requirements.
CORPORATE FINANCE PRODUCTS OFFERED BY US:
PLACEMENT OF DEBT
o Syndication of Domestic Loan / Foreign Currency Loan
o Securitization
o Debt Swap & Loan Restructuringo Short Term Corporate Debt
o Working Capital (Cash Credit & Short term Loan)
o Capital Market Instruments
o Overseas Acquisition
o Placement of Equity (Private Equity)
o Both for listed and unlisted companies
45
7/29/2019 Achin Religare
20/69
MERCHANT BANKING
IPO/FPO/RIGHTS
MERGERS & ACQUISITIONS
o Corporate Advisory Services
o ADR/GDR/FCCB
o BUY BACK OF SHARES
R-ALLY
Trading in Equities with Religare truly empowers you for
your investment needs. A highly process driven, diligent
approach backed by powerful Research & Analytics and one of
the best in class dealing rooms ensures that you have a
superlative experience. Further, Religare also has one of the
largest retail networks, with its presence in more than 900
locations across more than 320 towns & cities. This means, youcan walk into any of these branches and connect to our highly
skilled and dedicated relationship managers to get the best
services. You could also choose to enjoy the freedom to execute
your own trade through our online mechanism.
46
7/29/2019 Achin Religare
21/69
INTERNATIONAL ADVISORY
INTERNATIONAL ADVISORY FUND MANAGEMENT
SERVICES (AFMS)
A new horizon for international investments.
We provide our wealth clients an opportunity to invest in
international financial instruments (currently limited to theUS).
Equities, Mutual Funds and Debts are some of the key
instruments available and the clients have the option to
choose from various asset allocation modules.
WHY INVEST OVERSEAS?
Avenues for enhancing returns, minimizing risk and portfolio
diversification
Global outreach of opportunities Pre-approved route for resident
individuals to invest (Healthy Govt. Patronage and favorable
regulatory developments).
47
7/29/2019 Achin Religare
22/69
ON LINE TRADING BY RELIGARE
SECURITIES LTD.
On line investing will never be the same .Trade rewards at
Religare on line .A unique 360 degree portal that offers not just
an enriched investment experience but also reward each time
you invest
Now can reward points each time you trade in Equities and
Commodities or invest in mutual funds and your favorite IPOs
with us through our highly sophisticated and customized trading
platform R-ACE (Religare Advanced Client Engine) .You can start
redeeming your reward points against our list of attractive Gift
Vouchers and Offers. So join the revolution! Enrich your
experience of investing online and open yourself to a whole new
world of rewards and goodies.
All this with a host of revolutionary features, will surely change
the way you invest online.
48
7/29/2019 Achin Religare
23/69
PORTFOLIO MANAGEMENT
SERVICES (PMS)
Religare offers PMS to address varying investment
preferences. As a focused service, PMS pays attention to details,
and portfolios are customized to suit the unique requirements of
investors.
Religare PMS currently extends five portfolio management
schemes, viz Panther, Tortoise, Elephant, Caterpillar and Leo.
Each scheme is designed keeping in mind the varying tastes,
objectives and risk tolerance of our investors.
INVESTMENT PHILOSOPHY
We believe that our investors are better served by a disciplined
investment approach, which combines an understanding of the
goals and objectives of the investor with a fine tuned strategy
backed by research.
Stock specific selection procedure based on fundamental
research for making sound investment decisions.
Focus on minimizing investment risk by following rigorous
valuation disciplines.
Capital preservation.
Selling discipline and use of Derivatives to control volatility.
49
7/29/2019 Achin Religare
24/69
Overall to enhance absolute return for investors.
OUR SCHEMES
PANTHER:
The Panther portfolio aims to achieve higher returns by
taking aggressive positions across sectors and market
capitalizations. It is suitable for the High Risk High Return
investor with a strategy to invest across sectors and take
advantage of various market conditions.
TORTOISE:
The Tortoise portfolio aims to achieve growth in the portfolio
value over a period of time by way of careful and judicious
investment in fundamentally sound companies having good
prospects. The scheme is suitable for the Medium Risk Medium
Return investor with a strategy to invest in companies which
have consistency in earnings, growth and financial performance.
ELEPHANT:
The Elephant portfolio aims to generate steady returns over
a longer period by investing in Securities selected only from BSE
100 and NSE 100 index. This plan is suitable for the Low RiskLow Return investor with a strategy to invest in blue chip
companies, as these companies have steady performance and
reduce liquidity risk in the market.
CATERPILLAR:
The Caterpillar portfolio aims to achieve capital appreciation
over a long period of time by investing in a diversified portfolio.
50
7/29/2019 Achin Religare
25/69
This scheme is suitable for investors with a high risk appetite.
The investment strategy would be to invest in scripts which are
poised to get a re-rating either because of change in business,
potential fancy for a particular sector in the coming
years/months, business diversification leading to a better
operating performance, stocks in their early stages of an upturn
or for those which are in sectors currently ignored by the market.
LEO:-
Leo is aimed at retail customers and structured to provide
medium to long-term capital appreciation by investing in stocks
across the market capitalization range. This scheme is a mix of
moderate and aggressive investment strategies. Its aim is to
have a balanced portfolio comprising selected investments from
both Tortoise and Panther. Exposure to Derivatives is taken
within permissible regulatory limits.
THE RELIGARE EDGE
We serve you with a diligent, transparent & process driven
approach and ensure that your money gets the care it deserves.
NO EXPERTS, ONLY EXPERTISE
Religare PMS comes to you from Religare, a Ranbaxy promoter
group company with a solid reputation for an ethical and
scientific approach to financial management. While we offer you
the services of a Dedicated Relationship Manager who is at your
51
7/29/2019 Achin Religare
26/69
service 24x7, we do not depend on individual expertise alone. For
you, this means lower risk, higher dependability and unhindered
continuity. Moreover, you are not limited by a particular
individuals investment style.
NO HIDDEN PROFITS:
We ensure that a part of the broking at Religare Portfolio
Management Services is through external broking houses. This
means that your portfolio is not churned needlessly. Using more
broking firms gives us access to a larger number of reports and
analysis, enabling us to make better, more informed decisions.
Furthermore, your portfolio is customized to suit your investment
objectives.
DAILY DISCLOSURES:
Religare Portfolio Management Services gives you dailyupdates on your investment. You can pinpoint where your moneyis being invested, 24x7, instead of waiting till the end of themonth to keep t
52
7/29/2019 Achin Religare
27/69
RETURNS ON VARIOUSINVESTMENT AVENUES
53
7/29/2019 Achin Religare
28/69
ABOUT ONLINE SHARE
TRADING
54
CHAPTER
4
7/29/2019 Achin Religare
29/69
WHAT IS ONLINE SHARE TRADINGOR INTERNET TRADING?
On line trading is a service offered on the internet forpurchase and sale of share. In the real world, you place order onyour stock broker either verbally (personally or telephonically) orin a return form (Fax). In on Line Trading, you will access a stockbrokers website through your internet enabled PC and placeorders through the brokers internet based trading engine
.These orders are routed to the stock Exchange either out manualintervention and executed there on in a matter of a few second
55
7/29/2019 Achin Religare
30/69
How Online Trading Is Done
56
7/29/2019 Achin Religare
31/69
TRADING PLATFORM
Traditionally trading took place in a ring based systemwhere shares were sheets of paper bids were shouted and trades
scribbled. In this system there was no transparency, efficiency or
depth.
To provide transparency, efficiency and depth in market,
BSE and NSE provide Screen Based Trading on Trading Platforms.
WHAT IS A TRADING PLATFORM?
A trading platform is software which is used to transact in
securities via internet. It is that software which is used for
ordering and selling calls of shares.
VARIOUS TRADING PLATFORMS:
NATIONAL EXCHANGE OF AUTOMATED TRADING (NEAT) is
software provided by NSE.
BSE ONLINE TRADING (BOLT) is the software provided by
BSE.
And ODIN
ORDER MANAGEMENT
Order management consists of entering orders, order
modification, order cancellation.
57
7/29/2019 Achin Religare
32/69
All the order you place in the system; if not executed can be
cancelled or modified i.e. you can modify the price and the
quantity.
58
7/29/2019 Achin Religare
33/69
SAMPLE OF TRADING SOFTWARE
59
7/29/2019 Achin Religare
34/69
COMPUTER AT NSE VIA VSAT AT NSES OFFICE
A message relating to the order activity is broadcast to the
respective member. The order confirmation message is
immediately displayed on the PC of the broker. This order
matches with the existing passive order(s), otherwise it waits for
the active orders to enter the system. On order matching, a
message is broadcast to the respective member. The trading
system operates on a strict price time priority. All orders received
on the system are sorted with the best priced order getting the
first priority for matching i.e., the best buy orders match with the
best sell order. Similar priced orders are sorted on time priority
basis, i.e. the one that came in early gets priority over the later
one. Orders are matched automatically by the computer keeping
the
SYSTEM TRANSPARENT, OBJECTIVE AND FAIR
Where an order does not find a match, it remains in the
system and is displayed to the whole market, till a fresh order
comes in or the earlier order is cancelled or modified. The trading
system provides tremendous flexibility to the users in terms of
kinds of orders that can be placed on the system. Several time-
related (good till cancelled, good till day, immediate or cancel),
price-related (buy/sell limit and stop loss orders) or volume
related (all or none, minimum fill, etc) conditions can be easily
built into an order. The trading system also provides complete
market information on-line. The market screens at any point of
time provide complete information on total order depth in a
security, the five best buys and sells available in the market, the
60
7/29/2019 Achin Religare
35/69
quantity traded during the day in that security, the high and the
low, the last traded price, etc. Investors can also know the fate of
the orders almost as soon as they are placed with the trading
members. Thus the NEAT system provides an Open Electronic
Consolidated Limit Order Book (OECLOB). Limit orders are orders
to buy or sell shares at a stated quantity and stated price. If the
price quantity conditions do not match, the limit order will not be
executed. The term limit order book refers to the fact that only
limit orders are stored in the book and all market orders are
crossed against the limit orders sitting in the book. Since the
order book is visible to all market participants, it is termed as an
Open Book.
Let us start with the United States. A brief set of information
consisting of Stock Exchanges functioning, online share broking
firms, and the latest technology they are offering for hassle -tree
service for their customers etc.
Why Online Share Trading?
What about security of my money demat shares and my
transaction documents?
Isn't trading through the Internet a difficult and cumbersome
process?
But I am not comfortable with Internet, or with finance, how
can online trading be easy for me?
Isn't trading through the Internet a costly affair?
I am pretty satisfied with my present broker who serves meoff line. Why should I choose to go online to trade shares?
61
7/29/2019 Achin Religare
36/69
How frequently is the price updated at all these online
trading sites?
How can I be sure that I shall be trading at a price I want toor at a price appearing in the website?
SOME FAQS
Is trading through the Internet safe?
The safety of transactions on the Internet depends on theencryption system used. The better this transaction system,
the more difficult it is for any person to hack the site.
Firstly:Internationally, the best system available today is the
128-bit encryption, a system, which evens the Pentagon uses.ICICIdirect.com is one of the few online share-trading sites inthe country equipped with this 128-bit encryption.
SecondlyYou too can ensure the safety of the transactions online.
You normally get a secured user id and password, the secrecyof which is to be maintained entirely by you.
ThirdlyIf the transaction system requires no manual intervention,
you further improve the safety in the transactions. AmongIndian sites, ICICIdirect.com is one of the very few fullyintegrated online trading sites. This enables the elimination ofthe possibility of any manual intervention. Which means ordersare directly sent to the exchange ensuring that you get thebest and right price?
How frequently are the prices updated at allthese online trading sites?
The tickers available at online trading sites provideinstantaneous updates. Also, some websites can offer to
62
7/29/2019 Achin Religare
37/69
transact in those shares instantaneously and withconvenience.
OBJECTIVES OF THE STUDY
Basically there are some objectives of every study. The main
objectives of my study are as follow:
1. To study the investors perception towards Religare.
2. To study the awareness level about Religare as brand.
3. To study the preference of investment of investors.
4. To study the market share of Religare.
5. To study the satisfaction of customer with broker.
6. To study the awareness of Religare facility.
63
7/29/2019 Achin Religare
38/69
RESEARCH
MATHODOLOGY
64
CHAPTER
5
7/29/2019 Achin Religare
39/69
RESEARCH METHODOLOGY
Research design is a basic frame work, which provides
guidelines for the rest of research process .It is a map or blue
print according to which the research is to be conducted.
The serve research method will be the basic research design
.Experience serve will be done, which means the serve of people
who have had practical experience with the research to be
conducted. The object of such serve is to obtain insight into the
relationship between variables and new ideas relating to the
research. For such a serve people from various financial
institutions will be carefully selected as respondent to ensure a
representation of different types of experience.
RESEARCH DESIGN
A research design is the arrangement of conditions for
collection and analysis of data in a manner that aims to combine
relevance to the research purpose with economy in procedure.
Research Design facilities the smooth sailing of the various
research operation, there by making research as efficient as
possible yielding maximal information with minimal expenditure
of effort, time, and money .Actually it is the blue print for our
research project.
65
7/29/2019 Achin Religare
40/69
CHARACTERISTICS OF A GOOD RESEARCH DESIGN
Flexible
Appropriate
Efficient
Economical
TYPE OF RESEARCH DESIGN ADOPTED FOR
RESEARCH
a) Descriptive research :-
For the purpose of research, descriptive cum-diagnostic
research design is used .it is concerned with describing thecharacteristics of a particular individual, or of a group. Diagnostic
research studies determine the frequency with which some thing
occurs or its association with something else. The studies,
concerning whether certain variables are associate.
Sample Design
All the items in any field of inquiry constitute a universe or
population .A completes enumeration of all items in the
population is known a census inquiry.
A sample design is a define plan for obtaining a sample from a
given population .It refers to the technologies or the procedure
the researcher would adopt in selected items for the sample.
66
7/29/2019 Achin Religare
41/69
Universe
The first step in developing any sample design is to clearly
define the set of objects , technically called universe ,to be
studied .It can be finite or infinite .In finite universe we dont have
any idea about the total number of items . In present study, the
universe is the investor in Karnal.
Sample SizeThis refers to the number of items to be selected from the
universe to constitute a sample .This is a major problem for a
researcher .An optimum sample is one ,which fulfill the
requirements of efficiency ,representative ,reliability &
flexibility .For the judgment sampling was used and a sample of
100 investors was selected from Karnal city.
METHOD OF DATA COLLECTION
PRIMARY SOURCES
The data collected by the researcher from the field .For
primary data field survey techniques and questionnaire is used
will be employed to collect first friend information from the
selected financial institution.
SECONDARY SOURCES
67
7/29/2019 Achin Religare
42/69
It is the data which has already been collected by some one or
an organization for some other purpose or research study .The
data for my study has been collected from various sources:
Books
Journals
Magazines
Internet sources
News paper etc.
Pamphlets
Broacher
Statistical Tools Used:
I analyzed this whole work on the basis of simple tools
like bar, graph pie, chart etc.
68
7/29/2019 Achin Religare
43/69
SWOT ANALYSIS
69
CHAPTER 6
7/29/2019 Achin Religare
44/69
SWOT Analysis
STRENGTHS
SERVICES:
As a product Religare is an extremely innovative product
with very less cost. Services like online trading facility,
institutional and domestic broking, customized research reports
with almost 80% efficiency etc give Religare an edge over its
competitors. Religare provides other support services that make
retail investors more confident and assured with their trading.
SMS alerts (allowing traders and investors to make the most of
the available opportunities), Softer, intangible features like
imagery, equity driving preference. Through efficient trading
processes Investors can place their orders directly on the
70
7/29/2019 Achin Religare
45/69
Internet, do all the information seeking and basically own
investing process.
DISTRIBUTION NETWORK:
Religare with almost 900 location spread across 300 cities
beefed up by comprehensive online research, advice and
transaction services. In near future expect to make 200000+
retail customers being serviced through centralized call centre /
web solution,
60 branches/semi branches servicing affluent/aggressive traders
through highly skilled financial advisors, 250 independent investment
managers/franchisees servicing 50000 highly valued clients, strong
advisory role through Fundamental & technical research and new
initiatives are being made in Portfolio Management Services &
Commodities trading.
PRODUCTS:
Companys product line is quite flexible in the sense that
there is a product for every kind of investors. Also all the
products cover all the loop holes of all the products offered by
the other competitors like low cost, user friendly online tradingservices etc.
BRANCH NETWORK:
Branch network is strength of the company. Most of the
customers are satisfied with services of it.
71
7/29/2019 Achin Religare
46/69
PERFORMING ORGANIZATION:
In stage of evaluation Religare is going to be a Performing
Organization from a Learning Organization
WEAKNESS
CUSTOMER SATISFACTION:
As far as customer satisfaction goes Religare has to tighten
their socks. Many broking houses catering to heavy investors orsmall segment of the market can afford to and does provide
relationship managers for their customers, who can understand
the trading needs of individual customers, and advise
accordingly. However, a broking house like Religare, which caters
to the mass segment, is in no position to provide relationship
managers for individual customers.
BRANDING:
Though the company has a efficient products but large part
of investment interested population does not know the company.
The most basic expectation for a trader or investor when one
begins trading is that one must get timely delivery of shares and
proceeds from sale of shares. Also ones cash balances with the
broker must be safe and secure. Though this confidence in the
broker comes with time and experience, good and transparent
practices also play a major role in imbibing confidence in traders.
COMPETITION FROM BANKS:
72
7/29/2019 Achin Religare
47/69
Most of the banks due to good branding have the faith of the
customers of their banking database. So they enjoy the liberty of
huge database and customers find it more reliable to trade there
rather than with a unknown broker. Also banks like HDFC Bank
and ICICI Bank have the advantage of linking the trading
accounts of their customers to saving accounts. This makes
trading easier, and at the same time a trader withdraws exactly
as much money from his account as is needed to complete the
trade. Similarly sales proceeds are credited directly to saving
account.
Limited exploration of potential market.
Less market awareness about full product range.
Low customer confident in the quality of services.
Religare Securities has less number of brokers.
Religare Securities has less number of branches.
Religare Securities has less number of employees.
Religare Securities is in evolution stage.
73
7/29/2019 Achin Religare
48/69
OPPORTUNITIES
The external environment analysis may reveal certain new
opportunities for profit and growth.
EVER-INCREASING MARKET:-
After the NSE brought the screen based trading system
stock markets are now more secured which has attracted lot of
retail investors and the demand is increasing day by day. This
has resulted in improved liquidity and heavy volumes on
transactions. Religare is one of the early entrants here. As to how
much it will roar and how swift it can swoop on the market, the
future alone can answer such queries. Religare has been a mega
player and is known for being a mover of stocks. It is also known
for putting big deals through and enjoys good networking with
the FIIs.
IMPROVING TECHNOLOGY:
In country like India technology is always improving which
gives the company a chance to keep on improving their product
with time whereas for the small players like local brokers it will
74
7/29/2019 Achin Religare
49/69
be difficult to keep the same pace as the changing technology.
Also with SEBI lying down some strict guidelines small brokers
are finding it harder to retain the customers with no research
department and small capital. The traditional business model is
highly dependent on a large network of sub-brokers, and many
established players may not have systems (technology, customer
service, etc.) capable of directly servicing so many retail
customers.
UNFULFILLED NEEDS OF THE CUSTOMERS
With so many competitors offering their products in the
market but no one is able to completely satisfy the customers.
Some have the problem of lack of information or some were
scared of volatility of the stock markets. Religare has the
opportunity to tap this unsatisfied set of customers and to makehold in the market. The Internet serves to break all barriers to
information, as it offers an extremely hassle-free investing
platform. And, Religare hopes to fully utilize and capitalize on this
platform. This original idea by Religare itself was born out of the
consumer's need for a more transparent, easy to understand and
convenient option of investing in stocks.
Education Level
The education level in the country is improving year after year
as far as technology goes. With that the understanding of the stock
market is also increasing and a lot of retail investors are steeping in
75
7/29/2019 Achin Religare
50/69
the market which is being shown by increasing volumes, transactions
and indices.
THREATS
NEW COMPETITOR
A lot of new competitors are trying to enter the market in this bullish run to taste the
flavor of this cherry. This is creating a lot of competition for large players like Religare and it is
creating little confusion in the minds of the customers about the services provided by the broker.
Also many banking firms are entering into the market with huge investment. Competitors like
ICICI, KOTAK, HDFC, 5-PAISA etc. are posing a lot of threats to the company.
LIMITATIONS
LIMITED TIME:
Limited time is available to conduct the study.
LIMITED RESOURCES
Limited resources are available to collect the information
about the commodity trading.
VOLATITLTY:
76
7/29/2019 Achin Religare
51/69
Share market is so much volatile and it is difficult to forecast
any thing about it whether you trade through online or offline
ASPECTS COVERAGE:
Some of the aspects may not be covered in my study.
MARKET RESEARCH ANALYSIS
PREFERENCE OF INVESTMENT
preferance of investment chart
75
16
7 2
0
10
20
30
40
50
60
70
80
Only Share Mutual
Funds
Bonds Derivatives
type of investment
perce
ntage
ofpreferanc
77
7/29/2019 Achin Religare
52/69
INTERPRETATION
This shows that although the mutual funds market is on the
rise yet, the most favored investment continues to be in the
Share Market. So, with a more transparent system, investment in
the Stock Market can definitively be increased
78
7/29/2019 Achin Religare
53/69
AWARENESS OF RELIGARE AS BRAND
INTERPRETATIONS
This pie chart shows that Religare has reasonable amount
Brand awareness in terms of a premier Retail stock broking
company. The company to increase its marked share over its
competitors should further leverage this brand image.
79
64%
36%
Yes No
7/29/2019 Achin Religare
54/69
AWARENESS OF RELIGARE FACILITIES
14%
86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
INTERPRETATION
Although there is sufficiently high brand equity among the
target audience yet, it is to be noted that the customer are not
aware of the facilities provided by the company meaning thereby,
that, the company should concentrate more towards promotional
tools and increase its focus on product awareness rather than
brand awareness.
80
7/29/2019 Achin Religare
55/69
DEMAT ACCOUNT MARKET
INTERPRETATION
This shown that even with sufficiently high Brand Equity,
Religare ranks 4th amongst the Demat account providers. This is
probably because of two main reasons:
1. Lack of promotion and unfocussed approach towards Product
awareness
2. Non- transparent marketing policies of the company.
81
Raligare
Indiabulls
Sharekhan
NDA
Others
7/29/2019 Achin Religare
56/69
CURRENT BROKER
SATISFACTION LEVEL OF CUSTOMERS WITH
BROKER
92%
8%
YES
NO
INTERPRETATION
This pie chart accentuates the fact that strategic marketing,
today, has gone beyond only meeting, Sales target and
generating profile volumes. It shows that all the competitors are
striving hard not only to woo the customer but also to make them
Brand loyal by generating customer satisfaction.
82
7/29/2019 Achin Religare
57/69
FINDINGS
AND
SUGGESTIONS
83
CHAPTER 7
7/29/2019 Achin Religare
58/69
FINDINGS
PREFERENCE OF INVESTMENT:-
The market analysis conduct shows that although the
mutual funds market is on the rise yet, the most favored
investment continues to be in the Share Market. So, with a more
transparent system, investment in the Stock Market can
definitively be increased
AWARENESS AND ACCEPTABILITY:-
Religare has remarkable awareness and acceptability
among the customers where as its competitors are far
behind .Brand image of Religare Securities is very strong
.Religare Securities has a full hold in competitive scenario.
PRODUCT:-
Over all satisfaction is mainly based on product. Majority of
the customer believe that product range provided by Religare
Securities is good. During the survey it is find that 74.1%
customer consider the product range as good in Panipat.
Price is one of vital element which helps to examine
the customer satisfaction in competitive scenario .The price
84
7/29/2019 Achin Religare
59/69
is vary from customer to customer and depend on customer
volume (volume is an amount which the customer want to
invest).
DISTRIBUTION CHANNEL:
Customer considered it as very important and rates the
distribution channel of Religare Securities for the distribution of
its product as good.
CUSTOMER SERVICES
COOPERATION:-Majority of the customers received the excellent cooperation
from the official and majority of customer considered cooperationeither as very important or important.
RESPONSE:-Majority of customer gave the idea of good response time.
LEVEL OF TECHNOLOGY: -Majority of respondents considered the level of technology
adopted by Religare Securities good.
OVERALL SATISFACTION:-Majority of customer are highly satisfied with the service
provided by Religare Securities.
HANDLING OF COMPLAINTS:-Majority of the customer ranked the handling of their
complaints as good.
DEMAT ACCOUNT SHARE:-This shown that even with sufficiently high Brand Equity,
Religare ranks 4th amongst the Demat account providers. This is
85
7/29/2019 Achin Religare
60/69
probably because of two main reasons:
1. Lack of promotion and unfocussed approach towards Productawareness
2. Non- transparent marketing policies of the company.
SUGGESTIONS
On line trading is a good investment opportunity .Hence
every retail investor should make optimum investment in
the up coming on line share trading.
Investment in on line share trading should be liquidated
immediately after the first listing of the scrip. This is
because on listing price are pushed upward for a relatively
short period.
For long term investment the fundamental factors play more
important role. Hence proper analysis of economic, industry
and company related factors is required.
Those companies where financial institution have or are
purchasing share through preferential allotment are safer to
invest.
It is apparent from the data that on line share trading of
small capitalization companies provide better returns in long
run as compare to the large capitalization companies, how
ever small capital companies share are more volatile than
large cap, Stocks. So the risk factor should be taken into
account on basis of volatility of share in past year.
Provide the knowledge about different terms like Brokerage,
Service Tax are taken by company.
86
7/29/2019 Achin Religare
61/69
Provide knowledge to the employee about the responsibility
of the job and make sure that they will take it seriously.
Provide time to time (weakly or monthly) special classes to
the employee for providing them information about the new
product & scheme of the company.
Provide the information about the strategy of the company
for facing the competition.
87
7/29/2019 Achin Religare
62/69
CONCLUSION
88
CHAPTER
8
7/29/2019 Achin Religare
63/69
CONCLUSION
Working life of Religare Online Share Trading is as
follows:
Religare securities ltd. Provide, integrated and best-fit
solutions to our corporate customers. It is a continuous
endeavor to provide value enhancement through diverse
financial solutions on an ongoing basis, through offerings like
corporate debt , private EQUITY ,IPO,ECB , FCCB,GDR/ADR etc.
I found that although the mutual funds market is on the rise
yet, the most favored investment continues to be in the Share
Market. So, with a more transparent system, investment in the
Stock Market can definitively be increased
Religare has reasonable amount Brand awareness in terms
of a premier Retail stock broking company. The company to
increase its marked share over its competitors should further
leverage this brand image.
Although there is sufficiently high brand equity among the
target audience yet, it is to be noted that the customer are not
aware of the facilities provided by the company meaning thereby,
that, the company should concentrate more towards promotional
tools and increase its focus on product awareness rather than
brand awareness
89
7/29/2019 Achin Religare
64/69
This pie chart accentuates the fact that strategic marketing,
today, has gone beyond only meeting, Sales target and
generating profile volumes. It shows that all the competitors are
striving hard not only to won the customer but also to make them
Brand loyal by generating customer satisfaction.
Due to on line share marketing now the faith of public in share
market is increase and now they are not worry to much of the safety
and security of their transactions. On line share trading reduce paper
of paper work and increase the efficiency of share market.
I found that there is a large part of public who have no knowledge ofshare market. So company provides them knowledge about share
market because they are the potential customer.
90
7/29/2019 Achin Religare
65/69
b
ibl
iography
BIBLIOGRAPHY
91
7/29/2019 Achin Religare
66/69
Company Annual Report:-
Religare Securities Ltd. Annual Report (2005-2006)
Search engines:
www.google.com
www.yahoo.com
www.wikipedia.com
Books:-
Business Research Methodology, C.R KOTHARI , New Age
Publication
Philip Kotler, Principles of Marketing Management, Prentice
Hall Of India
Magazine:-
Charted Financial Analyst
Dalal Street Magazine
WEBSITES:-
www.bseindia.com
www.nseindia.com
www.equitymaster.com
www.religaresecurities.com
www.moneycontrol.com
92
http://www.google.com/http://www.yahoo.com/http://www.wikipedia.com/http://www.bseindia.com/http://www.nseindia.com/http://www.equitymaster.com/http://www.religaresecurities.com/http://www.moneycontrol.com/http://www.google.com/http://www.yahoo.com/http://www.wikipedia.com/http://www.bseindia.com/http://www.nseindia.com/http://www.equitymaster.com/http://www.religaresecurities.com/http://www.moneycontrol.com/7/29/2019 Achin Religare
67/69
ANN
EX
UR
E
93
7/29/2019 Achin Religare
68/69
ANNEXURE
Questionnaire
QUESTIONNAIRE
Name..
Address
Put a tick mark in appropriate block:
Q.No. Questions Yes
No
1. Have you anyknowledge about sharemarket?
2.
Are you interested inshare market?
3. Do you know whatRELIGARE is?
4. Are you interestedinvesting through
RELIGARE?
94
7/29/2019 Achin Religare
69/69
5 How you come to knowabout RELIGARESECURITIES Ltd?
6 Had you ever heardabout RELIGARESECRITIES Ltd.?
7 What do you knowabout RELIGARESECURITIES Ltd.?
8 What feature made youto join with RELIGARESECURITIES Ltd.?
9 Have you made anyinvestment in theshare market?
10 Through whichcompany you aretrading in sharemarket?
11 Which Feature youmost like on thatcompany?
12 ou come toknow
Do you have completeknowledge about yourcompany?