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My Experience
I have been helping businesses like yours, to deliver mobile APP’s for over 10 years, and have worked in many varied environments, but specialise in practical APP solutions that increases business through better marketing of your existing customers, and improved targeting of key information, to your key CUSTOMERS
I can help you change the way you market and connect with your customers, to become much more effective.
I am also a specialist in mobile workforce engagement, using APP’s with mobile forms to collect real time data and media. I also understand how an app can win new business by providing your potential clients a better way to report
By 2020, 80% of all data traffic will be entered via Mobile devices
2014 Mobile APP Development
Businesses like yours can achieve up to20% - 40% increased spend by existing customers
using mobile app technology, but you can also provide a much better service to them as well.
Apps for customers
How can we achieve this ? When your customers have your
APP, it gives you a platform to deliver information to them, as and when you feel is appropriate.
Special offers Marketing Good news Product update Limited offer Request information back Targeted messages within your
venue
Feature Rich Unlimited push notifications Geo-Fencing Loyalty Cards M-Commerce & CRM Food ordering Social integration Chat Box {Info recorded} Mobile Forms Video Content Event management Reporting & Analytics
Push NotificationsIncrease App engagement and retention with the Push Notification module. Push Notifications allows you to send accurate messaging at the appropriate times for
better engagement and retention
Customer LoyaltyIncentivise customer loyalty by offering redeemable offers through collecting
points for completing actions such as check-ins at specific locations, scanning QR codes or buying select products
Reporting and AnalyticsGain more insights into your app and user engagement in-app with our analytics and reporting. View a report of your app downloads by date and location to gain
better insight into
Social Integrations
Integrations with Social Networks makes your content more shareable through platforms like Facebook and Twitter. App Content is also made more discoverable
through Google App content indexing for SEO.your clients
TemplatesChoose from a large variety of professionally designed business app templates to
match your niche and brand identity or simply let me create your app from scratch in a few easy to use drag and drop modules.
M-Commerce & CRM A full m-commerce solution for retailers allows you to add unlimited products,
categorised by department and brand. The CRM offers a secure messaging centre to communicate with your customers.
Food OrderingThe native food ordering feature allows customers to order on the go, placing orders from directly inside the mobile app whilst providing a direct Return on
Investment for restaurants owners.
Bookings & Geo FencingFeature your events and availability through your in-app booking system. Geo
Fencing provides the opportunity to schedule messages to your users when they enter a specific geographical area.
The next few slides explain in more detail 3 key elements, I believe will benefit your business- Loyalty Cards- - Push Notifications- - - Mobile Marketing
Loyalty Introduction
• Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
• To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
95% of UK consumers appreciate customer loyalty programs
Loyalty Statistics• 90% of mobile users who
have joined mobile loyalty programs feel they have gained value from them
• 62% of consumers don’t believe that the brands they are most loyal to are doing enough to reward them.
• 95% of people who enrolled in a mobile loyalty program said they were likely to continue using it.
In total, how many loyalty cards do you own?Results from a consumer survey by SAS, all figures are percentages.95%
of consumers own at least one loyalty
card
Types Of Loyalty • Buy 10 get one freeThe traditional punch-card is popular with independent businesses like coffee shops, greeting card stores and beauty salons.
• Points for purchaseCustomers earn points based on how much they spend via their App, which can be applied as credit against future purchases.
• Points for checking inCustomers can earn points every time they check in to a business location and share their status via social media.
VALUE OF LOYALTYIt doesn’t matter what the consumer benefit is (be it money off, holidays, or a free coffee), the real prize here for the retailer is big data.
Introduction
Push Messages give your apps a voice. They deliver useful information to your customers
when and where they want it.
Push Notifications have a 97% response rate
compared to 4% with email
Push Statistics
•65% of Mobile Users are
open to receiving Push Notifications if they are personal and useful to them.
•68% of consumers who
have downloaded a businesses app have enabled Push Notifications.
•70% of consumers found
all types of push notifications to be valuable
90% of Push Notificationsare read within 3 minutes
of being received
Push Notifications Can Be Used For
• App-Specific Business Reminders• Event Reminders• Race Reminders• Meeting / Appointment Reminders• Offering exclusive discounts or
deals on site• Encouraging engagement through
contests• Race news / info
Benefits Of Using Push
•540% increase in daily app opens
•3x faster response time than email.
•30% increase in social sharing on Facebook and Twitter.
Geo - Fencing
• A location-based mobile service that lets marketers send messages to smartphones when they enter a defined geographic area.
Auto Push Message on• Arrival • Leaving • Within a targeted area
“The trend has been that mobile marketing was
winning. “It’s now won.”
ERIC SCHMIDTEXECUTIVE CHAIRMAN, GOOGLE
The average mobile device is only 80cm from its owner’s hands.
Recent studies show that mobile devices are replacing desktops for online buying.
Mobile devices out sell desktop devices, with desktop sales decreasing month on month
Why should businesses focus on Mobile Marketing Strategies?
The traditional way of doing things is being disrupted as people run their lives on mobile devices:
• mobile payments• restaurants reservations• Entry passes• social media messaging
Any Questions ?
If you are unsure of how mobile technology can improve your business, or you would like to know more, please just call me or email me, and I will always offer my advise.
If you would like me to call in and see you, again please just ask.
My approach is always consultative, and I will only ever offer my solutions if it really fits your needs.
Many thanks Mike Roberts 078388 93037 [email protected]
www.appdesignbristol.co.uk
