adil&brahim's prsentation

8/7/2019 adil&brahim's prsentation

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Print and Electronic Messages

Mellouli Brahim

Dghoughi Adil



outlineyW ritten Messages. Advantages/ Disadvantages

y DevelopingW ritten Business Messages

y

Planningy Drafting

y Finalizing

y Developing W ritten Business Messages

y Vocabulary Levelsy Internet-Based Messages Used

in Business

y W riting for theW eb



Written MessagesAdvantages:

May be a permanent record

May be reread and studied

May be revised and edited

May have legal value



Written MessagesDisadvantages

May be transmitted slowly

May be viewed as more formal

May not provide quick and thorough feedback due to

lack of nonverbal cues and distance betweensender and receiver

May require storage



DevelopingWritten Business

Messages

Planning before words are put on paper

Drafting creating the first version

Finalizing improving and correcting the draft tocreate a final version



Planning the MessageAnalyze the communication situation.

Establish primary and secondary purposes.

Analyze the receiver.

Select the type of message.

Select an organizational plan.

Outline the message content



Drafting the MessageApply the principles of business communication.

Use the you-viewpoint.

Focus on content.

Do not worry about being perfect; this is not the

final version of the message



Finalizing the Message

R evise the message.Edit the message.

Proofread the message

1. R eading the message for content

2. R eading it again for correct spelling



Vocabulary Levels

Analyze your receiver to determine the appropriate

vocabulary level.

Use readability formulas and ratings to assist increating a document that will be understood by the receiver



Internet-Based Messages Usedin Business

E-mail

Instant Messaging

Blogs

W ebsites and web pages



E-Mail GuidelinesDetermine appropriateness of e-mail for situation.

C

over only one topic per message.Keep subject line and message brief.

Position important information in the beginning

of the message.

Follow the three-step writing process and grammar

and writing rules



Instant MessagingProvides flexibility in accessing remotely located

users

Allows spontaneous interaction in real time

Conveys only a thought or two at a time

Projects a message with a casual but professional

tone



BlogsContains entries about specific topics or areas of

interest

Logs real-time events

Displays entries in reverse chronological order

May contain hyperlinks

May be used as a customer service tool



Websites and Web PagesDetermine the purpose and audience.

Develop the content.

Design the site.

Address technical issues.

Develop the credibility of the site



Determining the Purpose and

Audience for a Website

W hy are you writing the document?

W hat is the primary message?

W ho do you want to visit your website?

How do you want visitors to your site to respond?



Writing for theWebW rite for the skim-reader.

Use plain English.

Implement standards for web accessibility.

Optimize search-ability of the website.

R evise, edit, and proofread



THANK YOU

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adil&brahim's prsentation