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AdvicefortheAverageJoeEnhancedCMStrainingforWebCoordinators
atCollegeofSaintBenedict
• InGeniuxtoreplaceAtomzPublish– Greaterscalability– Easierusability– Moreconfidenceinvendorstability
• BudgetconDngencies–3%,5%,&10%• Hiringfreeze• Decentralize‐Webcoordinatorsassignedineachdepartment(120of992employees)
ThemovetoanewCMS
• Loginandout• Createawebpagefrom3templates
• CheckpageinandoutforediDng• Publishthepage,itschildren,andcomponents
• Uploadandpublishgraphics• PopulateandacDvatetextfields
WebCoordinatorstrainedto
• GoogleAnalyDcsprovided(notraining)• Onlinehelpforprimaryassistance
• HelpDeskforsecondaryassistance
AddiDonaltoolsprovided
• ProgramwriZentomigrateexisDngpages• 19,000+pagesmovedin60days
• SomedepartmentsoptedtocreatenewcontentfortheexpandedrealestateopDons
TheMigraDon
• AtomzPublish–2contentfieldstopopulate– Primaryfeature– Sidebar
• InGeniux–5contentfieldstopopulate– Primaryfeature– 2secondaryfeatures– Sidebar– Relatedlinks– Contactinfo
MorerealestatewithInGeniux
AtomzPublish
• 4Webcoordinatorspleasedwith:– Webbasedproduct‐‐accessfromanywhere– InformaDonarchitectureisalwaysvisibletoreferenceotherpages
– Departmentscanviewandsharecomponents– AbletoeditphotoswithinInGeniux– Consistencyamongalldepartments(fonts,colors)– Easiertoaddvideo,socialmedia,etc.
6monthsaaerimplementaDon
• Administratorshavemixedfeedback– 2pleasedwithcontentandquality(AdmissionsandAnnualGiving)
– 1didnotreturnphonecallsore‐mails(CommunicaDonDepartment)
– 1notpleased(AuxiliaryOps)• Poor“shopability”• StaleinsDtuDonallanguage
6monthsaaerimplementaDon
WastedRealEstate
InconsistentTypography
PoorSightLines
InformaDonOverload
WhoareourWebCoordinators?
Department Role Affinity AdminFeedback
Admissions AssistantDirector Facebook,TwiZer,Text,YouTube
Pleased
AnnualGiving AssociateDirector Facebook,Website,Text,YouTube
Pleased
AuxiliaryOps OfficeCoordinator None Notpleased
CommDept PTAdjunct Text,RSSfeeds NA
LiteraryArtsInsDtute
Studentworker Facebook,Text Pleased
EMCPP&CE Studentworker Everythingnewmedia
Pleased
BarrierstoSuccessofWebCMS
MembersinsecureaboutknowledgeofandinteracDonwithtechnologyresistusingit(O’Hanlon,2009)
SmallerorganizaDonsstuntedbycreaDonofpatchworksystemsbuilttofulfillneedorbasedon“experDse”ofanindividual(Merkel,2005;Turnbowet.al.,2005)
BarrierstoSuccessofWebCMS
SurveyoforganizaDonsthatimplementedwebCMSsuggestedonly27percentconDnuedusingit
Lackofacentralizededitoranduseofaneditorialcalendarcited
(Veen,2005)
BarrierstoSuccessofWebCMS
StudyoforganizaDonthatimplementedwebCMSinmid‐2009discoveredfewofdesignatedcontentauthorswereusing
IssuesrelaDngtotools(toodifficulttouse),knowledge(notenoughtrainingorongoingsupport),andprocess(takestoolongtomanage,create,anduploadcontent)
(Lanier,2010)
BarrierstoSuccessofWebCMS
End‐userexperienceshouldconsidermorethanaccess,usability,andnavigaDon(Ivory&McGrew,2005andCheung,2008)
UnderstandwebinformaLonsaLsfacLontoincludetheunderstandability,reliability,andusefulnessofthetextandvisuals(Cheung,2008)
Exmineimpactoftheinterfacedesignonend‐useremoDon(Ethier,2008)
3‐partProposal
1. InterviewwebcoordinatorsandadministratorsfromCulinaryServicestoassessexpectaDons,altudes,andbehaviorsregardinguseofInGeniux
3‐partProposal
2.Develop3tutorialsbasedoninterviewresults,anddelivertutorialsviae‐mailandface‐to‐facetraining
3‐partProposal
3.AaerwebcoordinatorsimplementtrainingDps,conductfollow‐upinterviewswithwebcoordinatorsandadministratorstoassessaltudesandbehaviorsregardingdeliveryofnewcontent
Current“help”
WheretostartwithOnlineSupportTableofContents
Whatislanguageof‘averagejoe’
Insertapicture?Uploadagraphic?
NosearchfuncDon
Current“help”
Current“help”
ProvideDps.
10pixelsisusuallyenoughbreathingroom
Thebestsidebarimageshavewidthof150andheightof280
Transformpageslikethis...
...Topageslikethis
Transformpageslikethis...
...Topageslikethis
References
Cheung,C.,Lee,M.K.&MaZhew,K.O.(2008).Thestructureofweb‐basedinformaDonsystemssaDsfacDon:tesDngofcompeDngmodels.JournaloftheAmericanSocietyforInformaLonScience&Technology,59(10),1617‐1630.
Éthiera,J.,Hadayaa,P.,Talbotb,J.&Cadieuxa,J.(2008,September17).InterfacedesignandemoDonsexperiencedonB2CWebsites:EmpiricaltesDngofaresearchmodel.ComputersinHumanBehavior.24(6),2771‐2791
Ivory,M.&MeGrew,R.(2005).EvoluDonofwebsitedesignpaZerns.ACMTransacLonsonInformaLonSystems,23(4),463–497.
Lanier,C.R.(2010,October13).Willdistributedauthorsactuallyuseweb‐basedCMS?Societyof
TechnicalCommunicaLonwebinar.
References
Mateljan,V.,Juričić,V.&Đambić,G.ContentmanagementsystemineducaDonalenvironments.InternaLonalJournalofEmergingTechnologiesinLearning,3(12),39‐44.
Merkel,C.,Farooq,U.,Xiao,L.,Ganoe,C.,Rosson,M.B.&Carroll,J.M.(2007).ManagingtechnologyuseandlearninginnonprofitcommunityorganizaDons:MethodologicalchallengesandopportuniDes.ComputerHumanInteracLonforManagementofIT,07(March30–31).
O'Hanlon,C.(2009).ResistanceisfuDle.T.H.E.Journal(TransformingEducaLonthroughTechnology),36(3).
Turnbow,D.,Darling,L.M.,Kasianovitz,K.,Young,C.E.,Snyder,L.&Yamamoto,D.(2005).UsabilitytesDngforwebredesign:aUCLAcasestudy.OCLCSystems&Services,21(3),226‐234.
Veen,J.(2005).Whycontentmanagementfails.RetrievedSeptember13,2010fromwww.adapDvepath.com/publicaDons/essays/archives/000315.php