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Advice for the Average Joe Enhanced CMS training for Web Coordinators at College of Saint Benedict

Advice for the Average Joe

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Page 1: Advice for the Average Joe

AdvicefortheAverageJoeEnhancedCMStrainingforWebCoordinators

atCollegeofSaintBenedict

Page 2: Advice for the Average Joe

•  InGeniuxtoreplaceAtomzPublish– Greaterscalability– Easierusability– Moreconfidenceinvendorstability

•  BudgetconDngencies–3%,5%,&10%•  Hiringfreeze•  Decentralize‐Webcoordinatorsassignedineachdepartment(120of992employees)

ThemovetoanewCMS

Page 3: Advice for the Average Joe

•  Loginandout•  Createawebpagefrom3templates

•  CheckpageinandoutforediDng•  Publishthepage,itschildren,andcomponents

•  Uploadandpublishgraphics•  PopulateandacDvatetextfields

WebCoordinatorstrainedto

Page 4: Advice for the Average Joe

•  GoogleAnalyDcsprovided(notraining)•  Onlinehelpforprimaryassistance

•  HelpDeskforsecondaryassistance

AddiDonaltoolsprovided

Page 5: Advice for the Average Joe

•  ProgramwriZentomigrateexisDngpages•  19,000+pagesmovedin60days

•  SomedepartmentsoptedtocreatenewcontentfortheexpandedrealestateopDons

TheMigraDon

Page 6: Advice for the Average Joe

•  AtomzPublish–2contentfieldstopopulate– Primaryfeature– Sidebar

•  InGeniux–5contentfieldstopopulate– Primaryfeature– 2secondaryfeatures– Sidebar– Relatedlinks– Contactinfo

MorerealestatewithInGeniux

Page 7: Advice for the Average Joe

AtomzPublish

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Page 9: Advice for the Average Joe

•  4Webcoordinatorspleasedwith:– Webbasedproduct‐‐accessfromanywhere–  InformaDonarchitectureisalwaysvisibletoreferenceotherpages

– Departmentscanviewandsharecomponents– AbletoeditphotoswithinInGeniux– Consistencyamongalldepartments(fonts,colors)– Easiertoaddvideo,socialmedia,etc.

6monthsaaerimplementaDon

Page 10: Advice for the Average Joe

•  Administratorshavemixedfeedback– 2pleasedwithcontentandquality(AdmissionsandAnnualGiving)

– 1didnotreturnphonecallsore‐mails(CommunicaDonDepartment)

– 1notpleased(AuxiliaryOps)• Poor“shopability”•  StaleinsDtuDonallanguage

6monthsaaerimplementaDon

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Page 12: Advice for the Average Joe
Page 13: Advice for the Average Joe

WastedRealEstate

Page 14: Advice for the Average Joe

InconsistentTypography

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PoorSightLines

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InformaDonOverload

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WhoareourWebCoordinators?

Department Role Affinity AdminFeedback

Admissions AssistantDirector Facebook,TwiZer,Text,YouTube

Pleased

AnnualGiving AssociateDirector Facebook,Website,Text,YouTube

Pleased

AuxiliaryOps OfficeCoordinator None Notpleased

CommDept PTAdjunct Text,RSSfeeds NA

LiteraryArtsInsDtute

Studentworker Facebook,Text Pleased

EMCPP&CE Studentworker Everythingnewmedia

Pleased

Page 18: Advice for the Average Joe

BarrierstoSuccessofWebCMS

 MembersinsecureaboutknowledgeofandinteracDonwithtechnologyresistusingit(O’Hanlon,2009)

 SmallerorganizaDonsstuntedbycreaDonofpatchworksystemsbuilttofulfillneedorbasedon“experDse”ofanindividual(Merkel,2005;Turnbowet.al.,2005)

Page 19: Advice for the Average Joe

BarrierstoSuccessofWebCMS

 SurveyoforganizaDonsthatimplementedwebCMSsuggestedonly27percentconDnuedusingit

 Lackofacentralizededitoranduseofaneditorialcalendarcited

(Veen,2005)

Page 20: Advice for the Average Joe

BarrierstoSuccessofWebCMS

 StudyoforganizaDonthatimplementedwebCMSinmid‐2009discoveredfewofdesignatedcontentauthorswereusing

 IssuesrelaDngtotools(toodifficulttouse),knowledge(notenoughtrainingorongoingsupport),andprocess(takestoolongtomanage,create,anduploadcontent)

(Lanier,2010)

Page 21: Advice for the Average Joe

BarrierstoSuccessofWebCMS

 End‐userexperienceshouldconsidermorethanaccess,usability,andnavigaDon(Ivory&McGrew,2005andCheung,2008)

 UnderstandwebinformaLonsaLsfacLontoincludetheunderstandability,reliability,andusefulnessofthetextandvisuals(Cheung,2008)

 Exmineimpactoftheinterfacedesignonend‐useremoDon(Ethier,2008)

Page 22: Advice for the Average Joe

3‐partProposal

1. InterviewwebcoordinatorsandadministratorsfromCulinaryServicestoassessexpectaDons,altudes,andbehaviorsregardinguseofInGeniux

Page 23: Advice for the Average Joe

3‐partProposal

2.Develop3tutorialsbasedoninterviewresults,anddelivertutorialsviae‐mailandface‐to‐facetraining

Page 24: Advice for the Average Joe

3‐partProposal

3.AaerwebcoordinatorsimplementtrainingDps,conductfollow‐upinterviewswithwebcoordinatorsandadministratorstoassessaltudesandbehaviorsregardingdeliveryofnewcontent

Page 25: Advice for the Average Joe

Current“help”

WheretostartwithOnlineSupportTableofContents

Whatislanguageof‘averagejoe’

Insertapicture?Uploadagraphic?

NosearchfuncDon

Page 26: Advice for the Average Joe

Current“help”

Page 27: Advice for the Average Joe

Current“help”

ProvideDps.

10pixelsisusuallyenoughbreathingroom

Thebestsidebarimageshavewidthof150andheightof280

Page 28: Advice for the Average Joe

Transformpageslikethis...

Page 29: Advice for the Average Joe

...Topageslikethis

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Transformpageslikethis...

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...Topageslikethis

Page 32: Advice for the Average Joe

References

Cheung,C.,Lee,M.K.&MaZhew,K.O.(2008).Thestructureofweb‐basedinformaDonsystemssaDsfacDon:tesDngofcompeDngmodels.JournaloftheAmericanSocietyforInformaLonScience&Technology,59(10),1617‐1630.

Éthiera,J.,Hadayaa,P.,Talbotb,J.&Cadieuxa,J.(2008,September17).InterfacedesignandemoDonsexperiencedonB2CWebsites:EmpiricaltesDngofaresearchmodel.ComputersinHumanBehavior.24(6),2771‐2791

Ivory,M.&MeGrew,R.(2005).EvoluDonofwebsitedesignpaZerns.ACMTransacLonsonInformaLonSystems,23(4),463–497.

Lanier,C.R.(2010,October13).Willdistributedauthorsactuallyuseweb‐basedCMS?Societyof

TechnicalCommunicaLonwebinar.

Page 33: Advice for the Average Joe

References

Mateljan,V.,Juričić,V.&Đambić,G.ContentmanagementsystemineducaDonalenvironments.InternaLonalJournalofEmergingTechnologiesinLearning,3(12),39‐44.

Merkel,C.,Farooq,U.,Xiao,L.,Ganoe,C.,Rosson,M.B.&Carroll,J.M.(2007).ManagingtechnologyuseandlearninginnonprofitcommunityorganizaDons:MethodologicalchallengesandopportuniDes.ComputerHumanInteracLonforManagementofIT,07(March30–31).

O'Hanlon,C.(2009).ResistanceisfuDle.T.H.E.Journal(TransformingEducaLonthroughTechnology),36(3).

Turnbow,D.,Darling,L.M.,Kasianovitz,K.,Young,C.E.,Snyder,L.&Yamamoto,D.(2005).UsabilitytesDngforwebredesign:aUCLAcasestudy.OCLCSystems&Services,21(3),226‐234.

Veen,J.(2005).Whycontentmanagementfails.RetrievedSeptember13,2010fromwww.adapDvepath.com/publicaDons/essays/archives/000315.php