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www.achieve-consultants.co.uk In-Memory’ Fundraising Fundraising Fundraising Fair – November 2016

‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: [email protected]

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Page 1: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

www.achieve-consultants.co.uk

‘ In-Memory’ Fundraising

Fundraising

Fundraising Fair – November 2016

Page 2: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Gill Jolly BSc (Hons) FInstF (Dip)

Consultants

tel/fax: 01449 612660www.achieve-consultants.co.uk

e-mail: [email protected]

Page 3: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Aim

Page 4: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

In memoriam This image cannot currently be displayed.

I hold it true, whate'er befall;I feel it when I sorrow most;'Tis better to have loved and lostThan never to have loved at all.

In Memoriam A.H.H. a poem by Alfred, Lord Tennyson ,1849

Page 5: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Coffin/hearse chasing?!!

Page 6: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Selling the concept internally

Page 7: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

In lieu of flowers?

Page 8: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

MotivationsThere are a range of motivations ….

• Thanking• Repaying• Carrying out someone else’s wishes

(the deceased!)• Keeping link with the deceased• Memorial/lasting legacy• Etc

Page 9: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

In mem programme can:increase net revenue and supporter numbers

inspire greater donor loyalty and affinity

recruit new donors

reach out to and engage younger donors

support and drive major donor relationships

generate legacy pledges

Page 10: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk
Page 11: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

In memoriam donations come as

• A direct donation sent via the donor

• A collection undertaken on behalf of the family by the funeral director

• A collection sent in to the charity by the next of kin (or a close friend / relative)

Page 12: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Problems!A charity cannot:

• Gift aid the donation• Capture the data of the donors• Send a personal thank you • Start the relationship building• Check if they are an existing donor

Page 13: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

How to promote?This image cannot currently be displayed.

Page 14: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

LiteratureThis image cannot currently be displayed.

Page 15: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

This image cannot currently be displayed.

Page 16: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

This image cannot currently be displayed.

Adverts/thank you

Page 17: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Undertakers

Page 18: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

At funerals….

Page 19: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Your strategy?This image cannot currently be displayed.

Page 20: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Who are your targets?

Page 21: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Who is responsible?

Page 22: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Educate others…

Page 23: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

This image cannot currently be displayed.

Page 24: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

A bit of psychology…..!!

Page 25: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Use of language

Page 26: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Your terminology………

“popping your clogs”

Page 27: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Donor Care/Stewardship

Page 28: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

What next?

Page 29: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Secondary memorial gift

Page 30: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

or?

Page 31: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Other products?

Page 32: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

,,,and events?

Page 33: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

This image cannot currently be displayed.

Page 34: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

’Graveyead gap’

Page 35: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Tribute fundsThis image cannot currently be displayed.

Page 36: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

What it is

CAFOD’s tribute fund

Page 37: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Benefits of Tribute Funds

• raise money

• strengthen the emotional tie between you and your donors

• increase the visibility of your work

Page 38: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

The next stepsThis image cannot currently be displayed.

Page 39: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Good luck – but remember …

Page 40: ‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill Jolly BSc (Hons) FInstF (Dip) Consultants tel/fax: 01449 612660 e-mail: gill.jolly@achieve-consultants.co.uk

Gill Jolly BSc (Hons) FInstF (dip)e mail: gill jolly@achieve consultants co uk

Thank You