Amway Ppt Final

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Using Communication to

Develop BusinessOpportunities


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AmwayAmway is an abbreviation for "American

Way" and was coined in 1959 by Company

founders, Jay Van Andel and Richard Devos.

Key people of Amway: Steve Van Andel(Chairman), Doug Devos (President)

Direct selling company and multi levelmarketing and headquarters in Ada, Michigan,

United States.


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About AmwayAmway was set up in 1959.Today, Amway is one of the worlds largest

direct sales companies, with over 2.5 million

independent distributors in more than 70countries world wide.

The company is presently the world's largestdoor-to-door sales cooperation, and one of the

most extensive service organization.

Amway has presently about 10000 employeesin sixty-three countries all over the world


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Amway IndiaAmway India, a wholly owned subsidiary ofAmway Corporations, was established inAugust 1995 after approval by India's ForeignInvestment Promotion Board (FIPB)

The Company is headquartered at the NationalCapital Region of India- New Delhi.

Amway India provides free and unlimitedtraining to all its distributors to help them growtheir business

www.amwayindia.com


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The Importance of

CommunicationClear Communication is essential when

managing activities.

Amway communicates with its 35,000distributors in order to help them prepare fortheir increasingly challenging role.

Communication is the passing on of ideas andinformation.


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Range of Communication MethodsAMWAYS COMMUNICATION CHANNELS

EVENTS

TRAINING

LINES OF

SPONSORSHIP

PUBLICA

TIONS

OTHER


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Corporate Events It includes specially arranged functions, such

as fairs, conferences and seminars

It gives an opportunity for distributors to getto know each other.

Events includes:

1) Pace Setter2) Direct Distributor

3) Leadership Seminar

4) Launch into 98


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Training It builds the skills and knowledge of

distributors and therefore improves competence

levels.Product knowledge is an important aspect of

training and preparation.

Training may involve either Corporate orGroup Training on specific product brands.

Train a Trainer session


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Lines of SponsorshipAmway is essentially a people based business-

without people, the business cannot expand.

The business of each distributor grows via newcustomers and through the sponsorship of new

distributors.

Distributors groups meet to discuss companyprocedures and their goals.


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Other Communication

ChannelsFor Amway, this means that differentcommunication media are required for a

range of purposes: Direct distributors are targeted via a monthly

mail out

Packing slips have short messages printed onthem

A telephone team at Amway InformationCentre handles ongoing enquiries


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Cont. Amway had recently launched their first ever

brand advertising campaign. It had been used

to raise brand awareness. The internet serves as an important

information source and offers the AmwayCorporation a platform to define Amway


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Artistry ProductsAmway created ARTISTRY as a complete line

of skin care and cosmetics, to make clients

look and feel the best that they possibly can.

Amway has its own manufacturing plant toretain control over quality and follow hygieneguidelines.

Distributors are trained to become ARTISTRY

Consultants.


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ARTISTRY Training

Course Content To become ARTISTRY Consultants,

distributors attend a training course which

covers:1) Learning about the skin

2) Skin care products

3) Cosmetic application-Basic technique4) Cosmetic products- Applications

5) Merchandising Session

Amway Performance Learning SystemAPLS


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Business Opportunities

The manner in which a salesperson deals with

an ethical issue can have far reaching

consequences not just on that individuals but

also upon the organization as a whole.

For example, distributors must not mislead

customers on the claims of a product in orderto achieve a sale.


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Amways Products


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CSR I t t t


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CSR - Important aspect

of businessAmway's aspirations fit closely with those of

UNICEF.

They are both organizations with a global reachthat care about people - particularly the lives ofand opportunities for children.

Amway's IBOs want to be part of a sociallyresponsible organization because they knowthat this is the right way for businesses tobehave

CSR O b O


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CSR- One by One

CampaignAMWAY ONE BY ONE CAMPAIGN FOR

CHILDREN

The Amway One by One:Campaign for Children rallies the resources of

the entire Amway family to make a difference

in the lives of children around the world.By creating local partnerships, we can address

specific issues facing children and improve the

way they live, learn, achieve, and play.


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Direct Selling In direct selling, the sale is the culmination of

many activities which involve matching

customer requirements to the goods or servicesoffered.

The main benefit of this form of selling is thatit allows distributors to focus on individual

customers and their needs.


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The Amway WayDirect selling is about person-to-person

marketing where the salesperson must have

credibility and trust.

The processes of communication at Amway are

designed to help distributors become welltrained and professional in all their dealings.


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The Amways WayThe critical relationship between Amway andseller or distributor is at the heart of Amways

successful approach to direct selling.

Product Knowledge, in particular, is vital- sothat the seller can present a products benefitsand functions comprehensively and answer anyquestion the consumer may have.


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BIBLIOGRAPHY 1)The Amway Business Review" Amway corporation 1September 1992: (pamphlet)

2)Amway Corporation: Annual Report - Amway

corporation, (93-01-10)

3)Case Study: Using Communication to develop

Business Opportunities at Amway

4) "Amway Corporation" The Wall Street Journal. 2July 1993: (21)


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Amway Ppt Final