Strategist aimed at Innovation and Business Transformation

Andrey Varella

I’m focused on delivering value to people and society through business solutions. I believe brands should enable and empower their consumers instead of simply propagating a vision. I want to help companies transform their business and grow; innovating their product and operation based on consumers’ behavior.

WHO AM I?

what I do

I call myself a nomad; at 25 years young, I’ve lived on four continents and visited over 20 countries. Let’s keep the tally going!

Fond of stories, I spend way too much time with books and movies. Popcorn Time is almost a borderline addiction, but I have no plans to change that anytime soon.

During the last year I have came up with a game that consists of smiling at perfect strangers on the street. I've never had so much fun (only one who has lived in Sweden will understand).

I live with the bare minimum, travel with only hand luggage, love life without a car and have no plans to expand my closet.

Sunshine Coast

Mondelez

Los Angeles Stockholm

Surf

Martial Arts

ESPM UCLA

São Paulo

Miami Ad School

The Marketing Store

Hyper Island

Hackathon

Baltic Lab

Business Transformation & Innovation

Road tripEurotrips

Advertising

Product DevelopmentSocial Communication

MY JOURNEY SO FAR

where I've been

2006 Now (2015)

São Paulo

LIFE TOOLS

things I love

Deliverables, Tactics & Strategy

Technology

Business

Hypothesis Conceive

Prototype

Test

Analyze & Learn

MY PROCESS

Behaviors & Cultural Tensions

Measure & Improvewhat & how

Research Ideation & Iteration Implementation

Things I’ve done my process in action

Easter 2012 (Mondelez)

developing 50 new products in 18 months

the process

Development of new flavors, toys and labels Consumer researches

Consumer research

Licenses’ studies

Demand forecasting

Competition analysis

Result: Mondelez (Lacta) surpassed the combined market share of Nestlé and Garoto for the first time recorded.

Product Mix

Communication Plan

Trade Promotions

Easter 2012 (Mondelez)

MAC (Miami Ad School Student Project)

redesigning São Paulo's contemporary art museum

MAC (Miami Ad School Student Project)

the process

“If you want to be interesting,you must be interested”

New Services

Communication

Experts opinions Field research

Interviews (visitors & staff)

Brazilians perceive museums as vertical organizations, exclusive to a small part of society.

Insights

MAC needs to create an open environment where people feel comfortable to experiment, interact and

exchange ideas about art.

improving health through technology

Prototype Change (Hackathon)

the process

Prototype made in 24h

Imp Med gives information about different medical conditions, to ease diagnose when working on the field.

Primary healthcare workers can get access to the catalog via sms or the app, and if more info is needed, hospitals and doctors can be contacted immediately.

1 physicians/100.000 people

Non-critical cases going to hospitals

Misdiagnoses and lack of trust in the primary health care level

Hard acesses to remote areas

1.08 mobile subscriptions per capita

Most people do not own a smartphone

Prototype done in 24h

check the video here

Feedback from healthcare workers

Result: The system is currently being implemented in Ghana.

Prototype Change (Hackathon)

Other things side projects I’d like to share

Love in Lyrics (Hyper Island Project)

analyzing how love has been represented in music

click to check the project

Gouvernante App (Side Project)

connecting workers and employers

click to check the project

CONTACT ME

I would love to talk to you!andreyvarella@gmail.com andrey.varella@hyperisland.se

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