ANUP KUMARANUP KUMARMobile: +91- Mobile: +91- 9225913808/ 89562015209225913808/ 8956201520

Email:- Email:- anupraj315@gmail.com/anup_pgdm@yahoo.comanupraj315@gmail.com/anup_pgdm@yahoo.comTo be associated with a progressive organization which can provide me with a dynamic work sphere to extract my inherent skills as a professional, use and

develop my aptitude to further the organization’s objectives and also attain my career targets in the progress.

PROFESSIONAL SYNOPSIS A dynamic professional with over +9.5 years of work experience in Sales & Mktg and Retail Operations. Completed PGDM (AICTE) in Marketing from Sinhgad Business School, Pune. Comprehensive knowledge and proficiency in Computers. Proficient in CRM,SAP,IBM LOTUS 8,Retail Excel (Polaris) Completed 11i e Business Suite Essentials for Implementers ED 4 PRV. Completed 11i marketing Fundamentals ED 2 PRV from Oracle University course. Bachelor’s Degree in INFORMATION TECHNOLOGY (B.Sc- IT) from St. Xavier’s College. Good Selling, communication & interpersonal skills.

ORGANISATIONAL EXPERIENCE SUMMARYTenure Company Name Designation

Aug’2015 – Till Date Reliance Communication Limited, Mumbai Retail Area Manager

Nov’2014- July’2015 Samsonite South Asia Pvt Ltd, Mumbai Territory Manager-Sales

March’11- Oct’14 SIYARAM SILK MILLS LTD,MUMBAI Asst. Sales Manager

March’10- Feb’11 ALOK INDUSTRIES LTD, MUMBAI Regional Executive (Retail Sales)

May’07 – June’08 Balaji Food Products, West Bengal Marketing Officer& Aug’03-July’04June’02-July-03 General Mechciv Projects Pvt. Ltd Asst. of Project Co-ordinator

EXPERIENCE PROFILE

Currently Associated With ‘Reliance Communication Limited’ at Navi Mumbai.Job Title:- ‘Manager – Wireless Retail’

Key Deliverables:1. Achieve sales AOP/targets through Post paid and Prepaid acquisitions,recharge and device sales across FOFOs of Reliance.2. Adhere to business quality parameters as defined time-to-time.3. Ensure high quality customer experience by streamlining processes andmeasuring improvements.4. Expand store footprint as per month wise plan and ensure storeprofitability.5. Analyze and track store wise KPI performance and execute improvementactions.6. Acquiring New Customers- Managing, Gross Adds, Net Adds & Churn.7. Increase the Revenue – ARPU Increase & To Ensure a Healthy ROI of Stores.8. Zero Conflicts in Channel & Ensure 100% Outlets are Build Month on Month.9. Expansion of Distribution Depth & Width in the Industry.

10. Coordination of the Franchisee & Retail Channel for day to day Operations.11. A true leader of the territory and lead by example forFranchisees and store Team staffs.

Past Employer:- ‘Samsonite South Asia Pvt. Ltd’, NagpurJob Title:- Territory Manager- Sales

Job Responsibilities-** Continuous Performance and Productivity Improvement through Effective handling of Entire Store Operations for Samsonite, American Tourister, High Sierra & Lavie range of products across Vidharbha Region of Maharashtra;(Territory Assigned).

** Continuous Tracking & Driving of numbers of the Stores and add Value to ensure that Stores are delivering the desired numbers and Stores are positive DCM i.e. Profitable

** Good Team Player & Manager with Excellent Team Building Skills who train his Team to be very Objective and always be in line with Organisational Objectives

** Leading the Team by Examples to Increase the Team Efficiency and Productivity. Currently Handling a Team of 16+ Staff across the Stores (Retail, Franchisee,Hyper & Dept)Effectively.

** Biggest Strength is Problem Solving in order to fix the problem in workplace and ensure smooth operations of Distribution Networks, EBO’s, MBO’s, Hyper & Dept Channels.

** New business development, development of franchisees, vetting franchise proposals & lease agreements for new stores, exercising due diligence covering all aspects of the deal & negotiation

** Ensuring strict adherence to store ambience, VM Guidelines, Quality of Customer Service as per the process governed by the Company as SOP in Retail Manual & Code Of Conduct set for each level of Management for smooth operations

** Recruitment and Regular Training of Staff for stores to increase their Product Knowledge and Job Awareness and hence better Business and Customer Experience.

Sales:Responsible for both Primary and secondary sales targets for all partners.Prepared Primary and Secondary sales targets by analysing past sales trends. Implemented attractive Incentive plans for Brand staff to motivate them.Conducting training for Brand staff at EBO’s and Staffs in Hyper & Dept. stores for better

product understanding.Responsible for Receivables collection and C form collection.Visiting stores on regular basis to check product VM display standards and stocks availability. 

Previous Employer- ‘Siyaram Silk Mills Limited’, MumbaiJob title: Assistant Area Sales Manager (Sales & Marketing)

Job Responsibilities-1. Developing marketing strategies to build consumer preference and drive volumes.

2. Formulating Sales Plan, Customer Acquisition and Revenue Enhancement strategies

3. Increase the Market Share by achieving the sales targets

4. Responsible for entire Sales & Operations of International Premium Brand named “J.HAMPSTEAD” Apparels in Andhra Pradesh, Karnataka & Kerala Market. (Southern Territories of India)

5. Evaluating marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses. Providing direction to execute promotions/launches in sync with area characteristics.

6. Maintaining overall profitability of business addressing to issues in a systematic way.

7. Responsible for Coordination of Brand Oxemberg and MSD in Kerala & A.P.

8. Study the region / area being handled and identify potential distributors to enhance the sales network.

9. Appoint distributors in consultation with the Head Trade Channels and manage the relationship for long-term partnership.

10. Plan and drive the sales across trade channels in the region to achieve set targets in terms of volumes and turnover

11. Follow up with distributors on collections and ensure that the credit control norms are met.Business Development:-1. Analyzing business potential, conceptualize & execute strategies to drive sales, augment turnover and achieve desired targets.

2. Monitoring competitor activities and devise effective counter measures.

3. Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.

4. Visiting All Southern Market Locations/Handle Franchisee Enquires/ Scout locations for new stores(MBOs as well as EBOs) for expansion

Brand Management:-

1.Building brand focus in conjunction with operational requirements.

2. Ensuring maximum brand visibility and capture optimum market shares.

3. Designing & managing corporate communication, brand image building and product awareness campaigns.Team Management:-1.Managing an efficient team of Sales force and others to achieve common goals.2. Creating an environment that sustains and encouraging high performance, motivating teams in optimising their contribution levels.

3. Coaching & training of Sales team members & Stores Staff.4. To Motivate down line staff, Team Building

Inventory Management:-Stock Management at EBOs in the areaMIS:-Sending Daily, Weekly, and Monthly Sales Reports to the HO regularly

ON-SITE EXPOSURE

Organised All India Channel Partners and Retailers Meet in Dubai (UAE) in Dec’2011 for Summer Spring’12 Venue Collection Display Meet and attended Annual Sales Review Meet.

Active Participation in All India Retailers Conference Meet at Kulalampur City in Malaysia for taking 450 Key Dealers including Franchisee/Agents/Distributors to abroad in Dec’2012 for SS’13 Venue Display Meet.

Previous Work Experience:- Name of the Company:- Alok H&A Ltd(100% subsidiary of Alok Ind Ltd, Mumbai).Job title: Regional Executive (Retail Sales Operation)

Job Responsibilities- (Duration:- 11 Months)

Handling Retail Operations of all Stores of ‘H&A’ in India. Issue and receipt of stock for all stores. Monitor sales at stores on weekly basis. Maintaining and verifying Purchase Invoices and Reports. Taking Daily Sales Report from the Stores. Generating delivery orders for stores based on sales Co-ordinating with Franchisees and stores managers, for merchandise demand Maintain the details of Stock Transfer in and Transfer out. Managing & tracking inactive stocks. Maintaining the optimum stock level. To communicate and follow up with warehouse for stock dispatchment. Weekly Visit to Mumbai EBO’s for Sales Development and Analysis.

Inventory Management: Receiving stocks and reporting in case of any discrepancies. Sending back unwanted stock. Raising order for new stocks, fast moving stocks or for customer’s requirement Replenishment of merchandise.

Generating Reports on Daily basis: Daily Sales Report. Accounts Report. Category Report.

BALAJI FOOD PRODUCTS (W.B)

Worked as a ‘Marketing Officer’ – Sales and Marketing ( Duration: May 2007 – June 2008 & Aug 2003 – July 2004 (24 Months)

KEY RESPONSIBILITIES Managing the entire product line life cycle from strategic planning to tactical activities Specifying market requirements for current and future products by conducting market

research supported by on-going visits to customers and non-customers. Driving a solution set across development teams (primarily Development/Engineering, and

Marketing Communications) through market requirements, product contract, and positioning.

Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

Analyzing potential partner relationships for the product. Handling all Logistic & Operation activities of the organization.

Data entry, Inventory management, order processing.

Looking after dispatches, coordinating with the dealers and resolving queries.

Identifying new business opportunities and meeting clients

Communicate with new clients and generate leads to establish business in the Eastern Zone.

Actively contribute strategies, status and follow up meetings for the Development of business.

GENERAL MECHCIV PROJECTS PVT. LTD , Jamshedpur Worked as a ‘Asst. of Project Co-ordinator’ from June 2002 to July 2003 Duration: June 2002 – July 2003 (12 Months)

Handling Back office operations. Planning and Execution of Accounts. Co-coordinating with the billing department Technical expertise, reputation and recognition in several fields of work. Weekly visit to the construction site.

EDUCATIONAL QUALIFICATION

Qualification Institute University / Board

Year of Passing

Percentage

PGDM Sinhgad Institute of Business Administration & Computer Application, Lonavala, Pune

Autonomous 2010 70.00

PGDM (Marketing)

Sinhgad Institute of Business Administration & Computer Application, Lonavala, Pune

AICTE,New Delhi

2010 64.63

B.Sc – IT (Information Technology)

St. Xavier College, Ranchi

Ranchi University

2007 64.83

Std XII (SCIENCE)

Gautam Buddha Mahavidyalaya, Patna

BIEC,Patna 2002 57.00

Std X Army Public School,Giridih CBSE Board 2000 69.20

TECHNICAL SKILLS :- Languages : C, C++ Certified ,VISUAL BASIC, JAVA, Foxpro

Operating Systems : WINDOWS 98, 2000,XP Databases : ORACLE 8&9i, SQL , MS- ACCESS Others : Microsoft Office 2003/2007

SUMMER INTERNSHIP: - ( 2 Months Each)

Organization: TATA TEA LTD, Kolkata Duration: 2 Months (15th May – 11th July’2009)

Position: Management Trainee – MarketingReported To: Mr. Gaurav Rudra, Senior Area Sales Manager.

Project Description: To Find the ‘Brand Reach and Market Potential of Tata Tea Agni’ in Rural and Semi-Urban Markets of Kolkata and Observes the Competitor Strategies as well as make Necessary Suggestions for the improvements of Brand.

Organization: Oil and Natural Gas Corporation Limited (ONGC),Kolkata Duration: 2 Months Position: Management Trainee – SalesReported To: Mr. Suresh Purighella, Superintending Engineer- (Marketing)

Project Description: To Study of business buying behaviour in B2B ‘Marketing of CBM’ (Coal Bed Methane) and to analyses the Problems associated with CBM marketing and to find the determination of the factors that can affect the demand of the CBM.

VOCATIONAL TRAINING / PROJECTS ( DURATION:- 1 Month Each)

Name of Company : USHA MARTIN LIMITED, RANCHIProject Title : Implementation of BaaN in Usha Martin Industries

Name of Company : CENTRAL COAL-FIELDS LIMITED (C.C.L), RANCHIProject Undertaken : BILL MONITORING SYSTEM IN CCL.

Name of Company : BHARAT SANCHAR NIGAM LIMITED (BSNL),RANCHIProject Undertaken : To Study the Customer Satisfaction level of BSNL Users in Ranchi City.

ACHIEVEMENTS :-

Academic

Completed CRM -11ie Business Suite Essentials & 11i Marketing Fundamentals from Oracle University.

Completed Oracle 8 and 9i -SQL Course as part of Oracle’s Workforce Development program.

Received First Prize in India Quiz Competition at Youth and India-Vision 2020 & in college Quiz.

Winner of Brain Boosters Business Quiz’2010 at SIBACA ,Lonavala Campus.

Sports Member of Runner Team for college Championship for Cricket Tournament at St. Xavier’s

college. Organized event of “Fun Games” At SIBACA Annual day function 2008-09. Represented my school in various competitions. Played Cricket & Chess at School & College level.

Cultural

Member of Management Team in Inter Class Academic & Cultural Competition in college fest.

Active` Member of SIBACA ALUMNI ACCOCIATION & Organized ‘Tulsi Mahima Abhiyaan’ & Educational Camp for NER Students in Lonavala Campus.

Member of ‘My Home India’ (NGO) at Mumbai. Served as a Discipline Program Coordinator in ‘Sinhgad KARANDAK 08-09’ & Received

Certificate of Merit and Hence Promoted to’ Student Discipline Head’ for cultural committee in year 2010.

EXTRA CURICULAR ACTIVITIES :-

Obtained ‘B’&‘C’ Certificates in NCC (National Cadet Corps) Air Wing as a Cadet Warrant Officer.

Passed PABT (Pilot Aptitude Battery Test) for Flying Branch at No.2 AFSB, Mysore. Industrial visit at PARLE PLANT at Khapoli, PUNE. Member of the Placement Cell of SIBACA for 2 years.

EVENT MANAGAMENT:-

Organized various events in school as the Western commander of Army School. Active Member of National Service Scheme (N.S.S) Unit for 3 years & Participated in

various Projects Undertaken by N.S.S Unit of college. Coordinated the event of Alumni meet MILAN 2008-09 & 2009-2010 in SIBACA, Lonavala. Organized & participated in Blood Donation Camps, mountaineering and Parasailing camps up to 3

years.HOBBIES :-

Internet Surfing Listening to Soft music Reading Magazines

STRENGTHS Ability to accept the challenges and a quick learner. A Team Player willing to work with a cohesive approach Confident and poised in interactions with individuals of all levels. Multitasking with Organized Efforts with superior problem solving approach. Hardworking, committed to work assigned. Confident, Positive and Proactive thinker React to situations in calm, quick, creative, efficient manner Attention to details, love to challenges, responds with precision Like taking initiative, co-operative and flexible

PERSONAL DETAILS

Date of Birth : 17th Dec’1984 Marital Status : Married Permanent Address : S/o :- Late Mr. Dasrath Shaw, Arvind Market, Jaridih Bazar, Bermo- Bokaro - 829114 (JHARKHAND)

Residential Address : B-2/608, Rajnigandha C.H.S Ltd, LOKVATIKA Complex, NetavaliKALYAN (East), THANE-421306(Maharashtra)

Reference : Available on Request.