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APPENDIX

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Kuesioner Responden

Perkenalkan nama saya Julia Jasmine Nilsen, mahasiswa S1 jurusan

Manajemen Fakultas Ekonomi dan Bisnis Universitas Padjadjaran yang sedang

melakukan penelitian mengenai minat beli konsumen.

Sehubungan dengan hal tersebut, saya meminta kesediaan Saudara/i, untuk

mengisi kuesioner ini untuk kepentingan penelitian yang saya lakukan. Saudara/I

dimohon untuk membaca petunjuk dan keterangan pengisian dengan saksama

sebelum mengisi kuesioner.

Informasi yang saudara/I berikan bersifat rahasia dan hanya akan kami

pergunakan semata-mata hanya untuk penelitian ini. Jika anda memiliki

pertanyaan, kritik ataupun saran terkait penelitian ini, Anda dapat menanyakan

kepada saya melalui kontak berikut:

Nomor HP: 081288119665

E-Mail: nilsenjuliajasmine@gmail.com

ID Line: julianilsen

Atas kesediaan dan bantuan Bapak/Ibu/Saudara/i, saya mengucapkan terima

kasih.

Hormat Saya,

Julia Jasmine Nilsen

85

Kuesioner Analisis Faktor-Faktor yang Mempengaruhi Minat Beli pada Toko

Tradisional di Bandung

Mohon kesediaan Bapak/Ibu/Saudara untuk mengisi angket ini.

Berilah tanda (X) pad anomer yang mengurutkan tingkat kesetujuan dimana:

1 = Tidak Setuju

2 = Kurang Setuju

3 = Netral/Biasa Saja

4 = Setuju

5 = Sangat Setuju

Jenis Kelamin:

Perempuan

Laki-Laki

Umur:

42 tahun

Pekerjaan:

Pelajar/Mahasiswa

PNS/BUMN/TNI/Polri

Wiraswasta

Ibu Rumah Tangga

Tidak Bekerja

Lainnya

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Kota tempat tinggal anda selama tiga tahun terakhir?

Bandung

Luar Bandung

No Pernyataan Tidak Setuju Sangat

Setuju

1 Kebersihan toko tradisional, memengaruhi minat saya dalam melakukan pembelian

1 2 3 4 5

2 Suhu toko tradisional, memengaruhi minat saya dalam melakukan pembelian

1 2 3 4 5

3 Tampilan dan tata letak ritel tradisional membuat saya tertarik untuk membeli suatu produk

1 2 3 4 5

4 Saya berbelanja di ritel tradisional ketika kondisi ekonomi saya dikategorikan rendah

1 2 3 4 5

5 Pekerjaan saya saat ini mendorong saya untuk berbelanja di ritel tradisional

1 2 3 4 5

6 Penampilan fisik karyawan toko memengaruhi keputusan pembelian saya

1 2 3 4 5

7 Saya berbelanja di toko-toko tradisional karena stafnya ramah 1 2 3 4 5

8 Toko-toko tradisional memiliki berbagai tipe produk 1 2 3 4 5

9 Toko-toko tradisional memiliki berbagai jenis produk 1 2 3 4 5

10 Jarak toko ke tempat saya tinggal memengaruhi keputusan pembelian saya

1 2 3 4 5

11 Ukuran toko memengaruhi keputusan pembelian saya 1 2 3 4 5

12 Belanja di ritel tradisional adalah bagian dari budaya Indonesia 1 2 3 4 5

13 Kelompok sebaya saya mempengaruhi saya untuk berbelanja di ritel tradisional

1 2 3 4 5

14 Teman-teman dan keluarga saya mempengaruhi saya untuk berbelanja di ritel tradisional

1 2 3 4 5

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15 Teman-teman saya di media sosial mempengaruhi saya untuk berbelanja di ritel tradisional

1 2 3 4 5

16

Karena norma-norma saat ini di masyarakat, saya merasa berbelanja di ritel tradisional sangat didukung

1 2 3 4 5

17

Produk yang saya beli dari ritel tradisional menunjukkan keunggulan kualitas secara keseluruhan sesuai dengan uang yang saya keluarkan

1 2 3 4 5

18 Saya merasa puas dengan produk yang saya beli dari ritel tradisional 1 2 3 4 5

19 Produk yang saya beli dari ritel tradisional melayani tujuan fungsional mereka

1 2 3 4 5

20 Produk yang saya beli dari ritel tradisional sepadan dengan jumlah uang yang saya keluarkan

1 2 3 4 5

88

Questionnaire

My name is Julia Jasmine Nilsen, I am presently undergoing my

undergraduate bachelor study majoring in management in the Faculty of Economics

and Business within Universitas Padjadjaran. Currently, I am conducting a study in

regards to purchase intention of consumers.

In connection to this, I would like to ask for your willingness to fill out this

questionnaire for the sake of this research that is being conducted. However, before

filling out this questionnaire, please pay attention to the instructions and

information carefully.

The information provided is confidential and will be used solely for this

research. If you have any questions, criticisms, or suggestions in regards to this

research, you may contact me through the following:

Handphone Number: 081288119665

E-Mail: nilsenjuliajasmine@gmail.com

Line ID: julianilsen

Atas kesediaan dan bantuan Bapak/Ibu/Saudara/i, saya mengucapkan terima

kasih.

Regards,

Julia Jasmine Nilsen

89

Questionnaire concerning the analysis of factors that affect purchase intentions of

traditional retails in Bandung.

Your willingness to fill this questionnaire is much appreciated.

Give and (X) on the number that represents your level of agreement:

1 = Highly Disagree

2 = Disagree

3 = Neutral

4 = Agree

5 = Highly Agree

Gender:

Female

Male

Age:

42 years

Occupation:

Student

PNS/BUMN/TNI/Polri

Entrepreneur

Housewife

Unemployed

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Others

City in which you have been living in for the past 3 years?

Bandung

Outside Bandung

No Statement Highly Disagree Highly

Agree

1 The cleanliness of a traditional store, affects my interest in making a purchasing

1 2 3 4 5

2 The temperature of a traditional store, affects my interest in making a purchase

1 2 3 4 5

3 Displays and layouts of traditional retails interest me in buying a product

1 2 3 4 5

4 I shop at traditional retails when my economic condition is categorized as low

1 2 3 4 5

5 My current occupation urges me to shop at traditional retails 1 2 3 4 5

6 The physical appearance of store clerks affects my purchasing decision

1 2 3 4 5

7 I shop at traditional stores because the staff is friendly 1 2 3 4 5

8 Traditional stores have a wide range of products 1 2 3 4 5

9 Traditional stores have a wide variety of products 1 2 3 4 5

10 The distance of a store to where I live affects my purchase decision

1 2 3 4 5

11 The size of a store affects my purchasing decisions 1 2 3 4 5

12 Shopping at traditional retails is part of the Indonesian culture 1 2 3 4 5

13 My peer groups influence me to shop at traditional retails 1 2 3 4 5

14 My friends and family influence me to shop at traditional retails 1 2 3 4 5

91

15 My friends on social media influences me to shop at traditional retails

1 2 3 4 5

16

Due to the current norms in society, I feel that shopping at traditional retails is very supported

1 2 3 4 5

17

Products I purchase from traditional retails show overall excellence of quality according to the money I spend

1 2 3 4 5

18 I feel satisfied with the products I purchase from traditional retails

1 2 3 4 5

19 Products I purchase from traditional retails serve their functional purpose

1 2 3 4 5

20 Products I purchase from traditional retails are worth the amount of money I spend

1 2 3 4 5

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CFA

NORMALITY

One-Sample Kolmogorov-Smirnov Test

Unstandardized

Residual

N 211

Normal Parametersa,b Mean ,0000000

Std. Deviation ,00078291

Most Extreme Differences Absolute ,049

Positive ,033

Negative -,049

Test Statistic ,049

Asymp. Sig. (2-tailed) ,200c,d

a. Test distribution is Normal.

b. Calculated from data.

c. Lilliefors Significance Correction.

d. This is a lower bound of the true significance.

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DATE: 8/ 3/2018 TIME: 20:52 L I S R E L 8.80 BY Karl G. Jreskog & Dag Srbom This program is published exclusively by Scientific Software International, Inc. 7383 N. Lincoln Avenue, Suite 100 Lincolnwood, IL 60712, U.S.A. Phone: (800)247-6113, (847)675-0720, Fax: (847)675-2140 Copyright by Scientific Software International, Inc., 1981-2006 Use of this program is subject to the terms specified in the Universal Copyright Convention. Website: www.ssicentral.com The following lines were read from file E:\JULIA\CFA.spj: Factor Analysis Raw Data from file 'E:\JULIA\SEM.psf' Sample Size = 211 Latent Variables INT Relationships A= INT B= INT C= INT D= INT E= INT F= INT G= INT H= INT Path Diagram End of Problem Sample Size = 211 Factor Analysis Covariance Matrix A B