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Arden J. Zich
Outdated CMS (content management system)
CMS editing not intuitive (administrative updates not WYSIWYG)
Insufficient internet-based training materials
Poor visitor experiences
Limited technical support
Pain Points
Intuitive CMS that is kind to non-techies
Easily-sourced technical support via social media
Integrates well with other social media (Face Book, Twitter)
Easy to design and modify site features
Allows visitors to easily find content, make donations, and transact purchases
Minimal costs to build and maintain
Website Requirements
Use Word Press for CMS (free basic features)
Use DreamHost to eliminate annual hosting fee (free for NPOs)
Redesign site content and navigation
Allow visitors to complete all purchase information from the site
Recommendations
Home page has 3 additional pages of mixed content below the fold
Two separate navigation menus with related selections
Limited visibility of education programs
Limited social media account links provided, others not connected
Similar information is displayed in two or more places
Current Site - Issues
Clear navigation and immediate visibility of resources on left
Basic information on home page
Static widgets on right clarify and ease methods for interaction
New Site
Selecting a third-tier option from the dropdown navigation often takes several tries
Current Site - Issue
Two-tiered navigation allows quick and easy access to the desired content
New Site
Text can be difficult to read over multi-colored background
Current Site - Issue
Text is easy to read against a single-colored background
New Site
Getting to the Pay Pal donation link requires several clicks
Current Site - Issue
Direct donation link to Pay Pal is visible on every page
New Site
Membership information displayed on two pages, only one page allows online orders
Online orders don’t allow visitors to select clothing size or add comments
Current Site - Issues
Memberships (one page) is a choice under Donate
Forms allow visitors to provide all required transaction information; alerts and confirms purchase to staff
Purchases completed through Pay Pal (no additional data security required)
New Site
Latest news displays newsletters only; all other recent news and events are added to the home page
Current Site - Issue
News and Events page captures all recent alerts, fundraisers, newsletters, special occasions, and events
Events widget displays upcoming events on every page
Potential to feature blog posts here
New Site
Staff takes ownership of:
Adding remaining required content and missing media
Testing site prior to launch
Enabling new site with existing URLs
PROMOTION!
Next Steps
New Website Project Management: Arden Zich
Requirements Gathering
Content Consolidation
Content Creation
Site Design
Site Build
Site Media (various)
Site Support Documentation
Presentation Photos: http://www.morguefile.com/
kamuelaboy
Hotblack
arvydas
Alvimann
Credits
Creative solutions for information needs