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work done for Method and Tech of Materials class on IED Firenze. Article for the brand Think Geek
Citation preview
(01)
Welcome to the geek world!!
Nowdays, because of the ‘tecnology era’
it is a luxury thing about having a nerd
friend, isn’t it? Specially the ones who
knows how to deal with all those
computer and electronic equipments!
But this nerd friend of yours is no longer
that shy guy hanging out with books and
pens! Nowdays they even know about
fashion and have their own style!
The market which is poinCng for the geek
style is growing more and more each
day! But for the geeks who are intrested
in tecnology. Designers are invesCng in
this market to develop colecCons
inspired on the geek’s favorite universes.
The brand ThinkGeek started as an idea.
A simple idea to create and sell stuff that
would appeal to the thousands of people
out there who were on the front line and
in the trenches as the Internet was
forged. ThinkGeek started as a way to
serve a market that was passionate
about technology, from programmers,
engineers, students, lovers of open
source, to the masses that helped create
the behind-‐the-‐scenes Internet culture.
July 2010
Three out of the four founding
ThinkGeek members started an
ISP (also someCmes referred to
as an Internet access provider
(IAP), is a company that offers its
customers access to the internet)
in the Northern Virginia area way
back in 1995. ARer a few years
with the ISP gig, the ThinkGeek
idea popped into the ISP member
heads, and, operaCng out of a
spare room at their office they
setup shop and launched the site
on Friday the 13th, 1999.
(02)
OMGWTFUN!
Real T-Shirt Based ROCK!
They could have done what other supposedly geeky apparel companies do and print a regular t-‐shirt with a cool looking picture of a drum kit on the front, then say it was trendy, make a few Rock Band references and try
to convince people to buy it. But ThinkGeek don't roll like that. At ThinkGeek know you expect innovaCve new products and they're there to pony up the goods.
So, how about an electronic
t-‐shirt with a picture of an actual playable drum kit on the front? That's right. Hit the drums on this shirt with your finger and they play through the built in speaker. Simple but amazing. With 7 different drum sounds you're ready for
The brand has to the coolest wearable tech we've seen since the George Foreman backpack grill.
Constantly amazed at the never-‐ending evoluCon of new technology, another ThinkGeek innovaCve product and also huge success is the t-‐shirt with the glowing display on the T-‐Qualizer that dynamically changes with any ambient sound or music.
a personal drum solo
on your chest.
The shirt even has a adjustable volume,
and the top volume level is really loud!