Ashish PandeyMobile: 91-8572916210,8052009176 Email: ashishp121@gmail.com

An astute professional with 10 years of experience in Sales & Marketing entailing Business Development/Retail/Channel Management with a Reputed organization

Preferably in the Distribution / Channel Management.

COMPETENCY MATRIX

Formulating plans and reaching out to the unexplored market segments / customer groups for business expansion.Implementing sales promotion plans & new concepts to generate sales for achievement of targets; coordinating the promotional activities for new releases & special products.Maintaining customers focus on all times and answering to customer’s enquiries using the standard guidelines.Taking ownership of complaint and queries and proactively following through to resolution; ensuring that all customers’ queries are well resolved.Conceptualising and implementing competent strategies with a view to penetrate new accounts and expand existing ones for a wide range of products / services.Developing new streams for revenue growth and maintaining relationships with customers to achieve repeat / referral business.

Business Development Business planning, forecasting and analysis for assessment of revenue potential in business

opportunities. Managing customer related activities & forwarding customer instructions to the concerned

department and ensuring customer satisfaction by achieving delivery & service quality norms. Evaluating marketing budgets periodically including manpower-planning initiatives and adhering

to planned expenses; ensuring healthy ROI for the channel partners. Utilizing public information and personal network for developing marketing intelligence so as to

generate leads

Sales & Marketing Conceptualizing & implementing strategies as a part of brand building and market development. Forecasting monthly/annual sales targets and executing them in a given time frame thereby

enhancing existing clientele. Devising & effectuating competitive selling programs/strategies to improve product awareness &

enhance business growth.

Distributor Relationship Management Developing and maintaining corporate relationships for accomplishment of group objectives by

generation of business. Building and maintaining healthy business relations with Distributor, enhancing Retailers

satisfaction matrices by achieving delivery & service quality norms.

Retail Sales

Distribution Management

Channel Management

Client Relationship Management

Business Development

Career ScanLoreal India Pvt ltd Since March’13Designation : Sr officer Sales & MarketingTerritory : AllahabadTeam : 13Product: All SIGNATURE of Loreal, Garnier & Maybelline

Management of general Distribution as well as modern trade business Planning of business & distribution accountability management Training & Learning guidance of Psr & Promoters according to business trends To Insure Proper consumer end service satisfaction To create proper healthy atmosphere for distribution purpose according to organization ethics Achieving revenue and receivable targets. Responsible of entire business for company as well as, Distribution Channel.

Perfetti Van Melle India Pvt Ltd March’10 to Feb-13Designation : Distribution & Sales ExecutiveTerritory : KanpurTeam : 8Product : Center Fresh,Center Fruit, Alpenliebe Candy & All Confectionary Range Products

Checking of continuous availability of stock at every outlet. New business generation by making relationship with corporate & Distribution partners Developing and maintaining corporate relationships for accomplishment of group objectives

by generation of business. Conceptualising and implementing competent strategies with vision of simple concept

coverage, coverage & coverage mythology with new product range and expand existing ones for a wide range of products / services.

Product promotional activities such as interaction with different users. Plan and schedule customer visitation so as to capture, analyse and review customer feedback

on product & services. Achieving revenue and receivable targets. Responsible of entire sales process, both Enterprise and Channel.

Pepsico India Holding Pvt Ltd July’07 – Feb’2010Designation : Customer executiveTerritory : Ghaziabad & Gautam Budh Nagar Rural Team : 16 Psr, & 2 Super StockiestProduct : Lays, uncle chips & Kurkure & Aliva biscuits

Responsibilities:- Handling Two super stockiest & 105 spokes (sub stockiest) in wup -ss model of company. Appointment of the Redistribution Stockiest. Meeting Primary and Secondary Targets of super stockiest. Implementing the merchandising activities. Ensuring regular replenishment in the market. Managing the ROI of the super stockiest Infrastructure of the super stockiest. Managing a team of 18 remote roaming sales agent & 11 spokes remote sales agent .Maintained the desired product availability up to the last point of the market.

Maintained that the distributors, retailers maintain adequate stocks of all company products and merchandise as per norms.

Built trust and relationship with super stockiest & spokes & clearing any doubts, confusions and providing solutions to any issue within reasonable time frame.

Notable Accomplishments: Delivering 174% absolute index growth in via last year yago. Nominated top 5 ce’s in whole north zone. Nominated in top best sales performer in last quarter month contest. Nomination of 1st rural super stockiest in my territory to qualify Bangkok trip contest in

whole north.

COCA-COLA Marketing Private Limited, Kanpur 2 Jun.2003 to 31 Jan, 2005Designation : Market Developer OfficerTerritory : KanpurProduct : Soft Drinks & Juice

Responsibilities:- To find out sales opportunities in various market segments. Analyzing merchandising plan of all retailers of Coca-Cola in market. To generate lead from unexplored market segments. Checking of continuous availability of stock at every outlet. Checking properly working of sales generating assets of Coca-Cola Company. Checking proper brand Activation of company in various outlet.

ACADEMIC CREDENTIALS

MBA (Marketing) from Dayanand Academy Of Management Studies,Kanpur Year 2007

B.A (English) from D.bs College Kanpur,Kanpur University Year 2003

IT SKILLS ‘A’ level Doeacc society Certificate in Computer Application PERSONAL DOSSEIR Date of Birth : 10st April 1980Marital Status : MarriedAddress : 102/2 Juhi Lal Colony, Kanpur-208014

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