Ashutosh - Herve'Leger by Max Azria

8/4/2019 Ashutosh - Herve'Leger by Max Azria

1/21

4/18/12

Presentedby:-Ashutosh

Yadav


2/21

4/18/12

Year ofestablishment

v Herve Leger was called the "King of Stripes

v The colorful designs are made from elastic bandages hand-stitched together and are very distinctive

v In 1975 he changed his profession to hat-making which he feltwould lead him into the fashion world

v In 1977 Leger got his first break when he learned to cut andconstruct patterns, select fabrics, and do other tasks essential for aman dreaming of being a couturier


3/21

4/18/12

v In 1980 impressed by Leger's work, fashion legendKarl Lagerfeld took him under his wing, and sent himto Rome for further trainingv

Finally, in 1985 opened his own atelier in Paris,behind the Palais Royal, where he specialized in a lookthat was simple yet sexy


4/21

4/18/12

RecentDevelopments

v In recent years the rapid development of e-commerceled to increased Herve Leger discount, online shoppingsuddenly and being accepted and welcomed

v Herve Leger fragrances, become a cost-effective way byonline stores -


5/21

4/18/12

Logo


6/21

4/18/12

Pronunciation

Er-VE Ley-JEH =


7/21

4/18/12

BrandPositioning

v Herve Leger Dresses are fashionable and stylish

v In view of Herve Leger Dress ordinary people,provide high quality products, clothing not expensive


8/21

4/18/12

Presence inIndia

v Avon teams up with fashion house, HervLger to create two new fragrances for theluxury brand

v The perfumes, Herv Femme, a woody floralscent with hints of vanilla and Herv Homme, aspicy smoldering fragrance with notes of amber

v Of late, the door-to-door beauty brand hasmade a push to reach a fashion consciousmarketv This partnership adds to a series of recent

collaborations for


9/21

4/18/12

Designer

Herve Leger was founded in 1985 by the designer currently

known as Herv L. Leroux

Leroux pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionallyassociated with foundation garments to create dresses that

would mold and shape the wearer's figure with its signaturebandage-like strips

In September 1998, Herve Leger was acquired by theBCBG Max Azria Group from the Seagram's Group


10/21

4/18/12

In April 2007, Max Azriarelaunched the Herve Leger

brand under his own design

direction with a capsule summercollection, which was offered atselect department stores andspecialty boutiques


11/21

4/18/12

Product WITHPrice

Herve Leger Rose Leger,Spray TESTER for Women$17.50

Herve Leger spray 50ml

$25.49


12/21

4/18/12

Herve Leger Shower Gel$16.37

Herve Leger Body Lotion ForWomen$17.27


13/21

4/18/12

Advertisements


14/21

4/18/12

PHOTOSHOOT


15/21


16/21

4/18/12


17/21

4/18/12

StoreFronts


18/21

4/18/12

StoreInside


19/21

4/18/12


20/21

4/18/12


21/21

4/18/12

THANKYOU

Documents

Ashutosh - Herve'Leger by Max Azria