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ATELIER AUDIENCE. 27 avril 2006. LA NOUVELLE ETUDE AEPM. Jean Louis MARX.  Comment est mesurée l’audience de la Presse Magazine. Les informations à recueillir. La date de dernière lecture La fidélité des lecteurs L'origine du dernier numéro lu Les lieux de lecture Les reprises en mains - PowerPoint PPT Presentation

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  • ATELIER AUDIENCE27 avril 2006

  • LA NOUVELLE ETUDE AEPMJean Louis MARX

  • Comment est mesure laudience de la Presse Magazine

  • Les informations recueillirLa date de dernire lectureLa fidlit des lecteursL'origine du dernier numro luLes lieux de lectureLes reprises en mains

    Ncessit de slectionner les titres que linterview a le plus de chances davoir lu rcemment

    Pour les 180 Magazines tudis

  • La question FiltreLu, parcouru, consult" au cours des 12 derniers mois180 magazines28/30 magazines Numro quelconque mme ancien"Prsentation des logos pour faciliter l'identificationRegroupement des magazines par centre d'intrtOrdre des titres parfaitement alatoire (effet de liste)

    Enqute en face face au domicile

  • La difficult de la question Filtre

    Cest la seule question pose pour tous les titres tudis

    Question rptitiveeffet de lassitude

    Nombre de titres et dure de la question Filtre

  • Lordre des questions:VerticalitFiltrePour tous les magazines

    HabitudesPour tous les magazines ayant pass le FiltreDDL

    ProvenancePour tous les magazines lus en LDP

    Nombre de numros lusNombre de prises en mainPour les magazines lus la veilleLieux de lecture

  • 1993 2006Trois versions de lenqute

  • Evolution du nombre de titres tudis

    Pour tudier plus de titres, lenqute AEPM a chang 2 fois de mthodologie

  • 1993 Papier crayonEchantillon annuel: 15 000 interviews

    Terrain: Ipsos, Isl, TNS Sofrs

    Traitement des donnes: Eole

    Contrle et audit: CESP

  • Le questionnaireQuestionsGuidagesRponses

  • Le matriel denquteCarnet de logosCartes rponse

  • Les inconvnients du papier crayonDeux carnets: on ne mlange pas les priodicits au niveau du filtre

    Rotations non quitables

    Pas de logo aprs le filtre

    Questionnaire complexe risque d'oublis

  • 1999 CAPI double cranEchantillon annuel: 20 000 interviews

    Terrain: Ipsos, Isl, TNS Sofrs

    Traitement des donnes: Eole

    Contrle et audit: CESP

  • Le matriel denquteOrdinateur interview

    LogosGrilles de rponse

    Ordinateur enquteur

    QuestionnairesConsignes d'interviewEnregistrement des rponsesTransmission des donnes

  • Les avantages du CAPI double cranElimination des biais d'enqute

    Questionnaire plus facile administrer

    Attention de l'interview et confort de l'interview

    Contrle du terrain

    Image de srieux et de modernit

  • 2006 La PSL (Prsentation Simultane des Logos)Echantillon annuel: 24 000 interviews

    Terrain: Ipsos, Isl, TNS Sofrs

    Traitement des donnes: Eole

    Contrle et audit: CESP

  • On commence chaque famille sur un nouvel cranLa dure du Filtre passe de 16 minutes 12 / 13 minutes

  • Objectif N1Raccourcir la dure du Filtre

    Impossible de rajouter des titres

  • Objectif N1Raccourcir la dure du Filtre

    Test de la mthode PSL (mai / juin 2005)1120 (168 titres)

    Vague de janvier / fvrier 20061206 (177 titres)

  • Objectif N2Etudier de nouvelles familles de magazinesMagazines gratuits

    Magazines daudience moyenne (400 000 lecteurs minimum)

  • Objectif N2Les titres daudience moyenneAbaisser le seuil de publication de 500 000 400 000 lecteurs LDP

    Le seuil de significativit est fix 200 lecteurs non pondrs et lchantillon passe de 20 000 24 000 personnes par an

    Conditions dadmission: DPF dau moins 80 000 exemplaires ou a dfaut audience de 400 000 lecteurs LDP

  • Objectif N2Les magazines gratuitsConditions dadmission:

    Condition spciale: Mise en distribution contrle dau moins 200 000 exemplaires (ou dfaut 400 000 lecteurs LDP)

    Conditions communes tous les titres:PigeAnciennetTerritoire de diffusion

  • 10 nouveaux titres tudis depuis janvier 2006HebdomadairesMensuelsBimestriels

  • Elaboration dune base de donnes unifie presse pour la construction de plans mixtes quotidiens x magazines Franoise DUPONTPrsentation de la BUP

  • LES ETUDES DAUDIENCE DE LA PRESSEDeux tudes de rfrence :ltude EPIQ (Etude sur la Presse dInformation Quotidienne) ralise par tlphone

    ltude AEPM (Etude dAudience de la Presse Magazine) ralise en face face

  • CONTEXTEDemande du march : Disposer dune base de donnes permettant une exploitation mdiaplanning combinant les quotidiens et les magazines. Proposition du CESP :Approche fonde sur lutilisation de modles statistiques de prvision et de redressement.Cration dune nouvelle base de donnes complmentaire qui ne se substitue pas aux deux tudes daudience de rfrence.

  • La mthodologie mise en uvre par le CESP pour llaboration de la BUP

  • 1. LA MODELISATION DES AUDIENCES LDP ET LNM DANS LETUDE PRESSE QUOTIDIENNEModle statistique de prvision permettant destimer les audiences individuelles LDP et LNM des quotidiens nationaux et du PQR66 :Dans le fichier de ltude Presse Quotidienne A partir des variables communes aux deux tudes :Audience 12 mois et habitudes de lecture des quotidiens et des neuf magazines communsVariables socio - dmographiquesUn modle par quotidien national et un modle pour le PQR66 sur chaque indicateur, soit 24 modles

  • 1. LA MODELISATION DES AUDIENCES LDP ET LNM DANS LETUDE PRESSE QUOTIDIENNEConstruction des modles dans le fichier PQ : Sur les lecteurs 12 mois (LDP et LNM nulles affectes aux non lecteurs 12 mois)Croisement de la LDP et de la LNM avec lensemble des modalits des variables communes disponibles et classement selon les khi-deux dcroissantsConstruction du modle (rgression multiple avec slection optimales des modalits - mthode de Furnival et Wilson)

  • Modle LDP : PQR66Score > seuil* LDP Oui Score < seuil* LDP Non* seuil ajustant le niveau de LDP par classe dhabitude

  • 2. VALIDATION INTERNE DES MODELES

    PQ LNM Graph3

    502.7847

    436.1501

    125.8935

    452.7496

    232.7668

    127.5249

    179.9124

    241.151

    81.7213

    121.7682

    199.7337

    114.6482

    357.5094

    145.2753

    241.8176

    194.3325

    799.3649

    139.5698

    74.6483

    93.1174

    77.6876

    3.9799

    689.5016

    326.0896

    164.2823

    279.2853

    191.4675

    303.8996

    189.3387

    89.7821

    113.5874

    288.1409

    311.186

    100.9166

    88.4221

    144.794

    355.137

    335.1797

    124.5142

    94.6521

    399.7908

    528.1171

    Le Parisien

    Sexe - Homme

    Origine

    Modle

    Comparaison tude PQ 2003 : Origine / ModleLNM brute sur cibles

    PQ LNM Graph2

    290.9395

    205.9124

    52.49

    297.1945

    118.1525

    29.0149

    93.1993

    160.0144

    37.7259

    70.6552

    112.6025

    22.6547

    224.4909

    66.4487

    153.3574

    52.5549

    242.3186

    254.5333

    62.7709

    48.3176

    46.2059

    113.1096

    226.4478

    164.7703

    106.6598

    149.1109

    91.6828

    149.3984

    54.2155

    44.7597

    175.8202

    302.5006

    75.3478

    45.4951

    8.7204

    194.1915

    324.3235

    87.1431

    48.7057

    12.4027

    206.6831

    283.1697

    Libration

    Sexe - Homme

    Origine

    Modle

    Comparaison PQRN 2003 : Origine / ModleLNM brute sur cibles

    PQ LNM Graph1

    939.2361

    191.5879

    264.3356

    578.0727

    209.548

    78.8677

    431.2838

    395.9485

    112.0038

    87.8964

    80.2938

    23.3977

    643.7452

    295.4909

    110.8559

    80.7321

    271.044

    859.7801

    263.8962

    184.1623

    153.7537

    287.7962

    241.2158

    432.8359

    148.5269

    299.452

    261.7911

    421.054

    142.2831

    198.0637

    161.444

    411.8783

    342.7228

    94.4769

    47.8062

    217.9443

    528.6402

    408.5004

    105.3387

    56.5642

    666.5326

    441.6944

    L'Equipe

    Sexe - Homme

    Origine

    Modle

    Comparaison tude PQ 2003 : Origine / ModleLNM brute sur cibles

    PQ LDP Graph3

    448

    351

    85

    322

    270

    122

    142

    185

    121

    73

    131

    147

    274

    174

    163

    188

    695

    104

    54

    69

    64

    3

    609

    230

    148

    268

    158

    225

    254

    66

    97

    232

    205

    168

    86

    114

    271

    225

    205

    76

    342

    447

    Le Parisien

    Sexe - Homme

    Origine

    Modle

    Comparaison PQRN 2003 : Origine / ModleLDP brute sur cibles

    PQ LDP Graph2

    219

    109

    30

    218

    73

    7

    82

    120

    17

    45

    57

    7

    190

    29

    97

    12

    171

    157

    32

    35

    26

    74

    161

    90

    82

    103

    57

    86

    13

    20

    150

    242

    45

    12

    1

    159

    245

    48

    16

    3

    118

    204

    Libration

    Sexe - Homme

    Origine

    Modle

    Comparaison tude PQ 2003 : Origine / ModleLDP brute sur cibles

    PQ LDP Graph1

    742

    138

    169

    486

    178

    47

    319

    351

    72

    58

    61

    19

    573

    169

    80

    58

    253

    627

    182

    134

    107

    228

    229

    328

    117

    238

    207

    318

    91

    108

    171

    392

    261

    58

    33

    220

    481

    281

    65

    37

    489

    373

    L'Equipe

    Sexe - Homme

    Origine

    Modle

    Comparaison tude PQ 2003 : Origine / ModleLDP brute sur cibles

    LNM PQRN Origine-Modle

    8812121414

    Effectif cibleL'EquipeLibrationLe Parisien

    PQRNOrigineModleOrigineModleOrigineModle

    Ensemble22,8001,1261,131497497939939

    Sexe - Homme10,935940939297291511503

    Sexe - Femme11,865186192200206427436

    Age 15-24 ans3,2442672645552120126

    Age 25-49 ans10,477575578297297462453

    Age 50-64 ans4,961207210115118231233

    Age 65 ans ou plus4,11878793129125128

    Homme 15-34 ans3,7554374319893180180

    Homme 35-59 ans4,706390396162160246241

    Homme 60 ans et +2,47411311237388682

    Femme 15-34 ans3,70888886571121122

    Femme 35-59 ans4,8227580111113196200

    Femme 60 ans et +3,33524232423110115

    Homme actif6,849647644231224364358

    Homme inactif4,0862932956766148145

    Femme active5,904103111148153242242

    Femme inactive5,96184815253186194

    Rgion INSEE : Ile de France5,000263271245242793799

    Rgion INSEE : Province17,800863860251255146140

    Habitat 1 (Communes rurales)5,79626526467637475

    Habitat 2-3-4 (Agglo. 2000-20000 h.)3,91118218446489593

    Habitat 5-6 (Agglo. 20000-100000 h.)3,15016015445468478

    Habitat 7-8 (Agglo. > 100000 h.)5,52528628810911334

    Habitat 9 (Agglomration Parisienne)4,418235241229226684690

    Prs enf -157,609429433161165323326

    Taille foyer = 14,458157149102107166164

    Taille foyer = 27,145290299150149284279

    Taille foyer = 34,1362552629492189191

    Taille foyer = 4 ou +7,061424421150149299304

    Interview - Retrait5,3811401425354188189

    Interview - Etudiant/Lycen2,58020119848458690

    PCSI++2,503168161178176116114

    Interview - Actif PCS+6,445418412303303297288

    Interview - Actif PCS-6,3083313437675309311

    Interview - Ex-actif PCS+ (retrait)2,75097944745104101

    Interview - Ex-actif PCS- (retrait)2,6284348798488

    PCSC++3,503223218197194144145

    Chef - Actif PCS+8,251535529326324362355

    Chef - Actif PCS-7,5213944098687327335

    Chef - Ex-actif PCS+ (retrait)3,1001061055249128125

    Chef - Ex-actif PCS- (retrait)2,81557579129195

    Type d'habitation - Maison individuelle13,953668667206207398400

    Type d'habitation - Appartement8,181435442282283530528

    LDP PQRN Origine-Modle

    8812121414

    Effectif cibleL'EquipeLibrationLe Parisien

    PQRNOrigineModleOrigineModleOrigineModle

    Ensemble22,800880880328328799799

    Sexe - Homme10,935753742197219438448

    Sexe - Femme11,865127138131109361351

    Age 15-24 ans3,24418616927309985

    Age 25-49 ans10,477469486202218377322

    Age 50-64 ans4,9611651787873214270

    Age 65 ans ou plus4,1186047217109122

    Homme 15-34 ans3,7553283196882148142

    Homme 35-59 ans4,706333351104120209185

    Homme 60 ans et +2,4749272251781121

    Femme 15-34 ans3,7086358414510073

    Femme 35-59 ans4,82248617157160131

    Femme 60 ans et +3,3351619197101147

    Homme actif6,849534573161190309274

    Homme inactif4,0862191693629129174

    Femme active5,90475809897195163

    Femme inactive5,96152583312166188

    Rgion INSEE : Ile de France5,000234253175171667695

    Rgion INSEE : Province17,800646627153157132104

    Habitat 1 (Communes rurales)5,79620718242326054

    Habitat 2-3-4 (Agglo. 2000-20000 h.)3,91112913424358369

    Habitat 5-6 (Agglo. 20000-100000 h.)3,15011610728267564

    Habitat 7-8 (Agglo. > 100000 h.)5,525221228707413

    Habitat 9 (Agglomration Parisienne)4,418207229164161580609

    Prs enf -157,6093333289490273230

    Taille foyer = 14,4581261177682145148

    Taille foyer = 27,145223238105103241268

    Taille foyer = 34,1361992075457150158

    Taille foyer = 4 ou +7,0613323189386263225

    Interview - Retrait5,381114913313170254

    Interview - Etudiant/Lycen2,58013210827207266

    PCSI++2,5031401711261509897

    Interview - Actif PCS+6,445364392214242262232

    Interview - Actif PCS-6,3082452614545242205

    Interview - Ex-actif PCS+ (retrait)2,7508258301298168

    Interview - Ex-actif PCS- (retrait)2,6283233317286

    PCSC++3,503184220141159125114

    Chef - Actif PCS+8,251447481226245308271

    Chef - Actif PCS-7,5212802814648264225

    Chef - Ex-actif PCS+ (retrait)3,10091653316122205

    Chef - Ex-actif PCS- (retrait)2,8154137437676

    Type d'habitation - Maison individuelle13,953511489130118350342

    Type d'habitation - Appartement8,181350373193204440447

    LDP LE MONDE

    874.49779

    580.42136

    122.01883

    518.06523

    429.10093

    385.73416

    174.50815

    392.70886

    307.28078

    124.23124

    260.04868

    196.14143

    484.17725

    390.32054

    317.64256

    262.7788

    704.90421

    750.01494

    125.24594

    113.80651

    120.56444

    414.7491

    680.55316

    346.54784

    209.77787

    560.51591

    273.6283

    410.99707

    433.11153

    131.59712

    554.64553

    703.95333

    97.86649

    416.7053

    16.40624

    641.35823

    793.19259

    85.22654

    487.37288

    30.70318

    756.99671

    695.96456

    Le Monde

    Sexe - Homme

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)

    LDP LE FIGARO

    415.50145

    531.49877

    37.42459

    209.84149

    241.66796

    458.06618

    43.35878

    138.20835

    233.93431

    50.94311

    197.60511

    282.95055

    164.19579

    251.30566

    168.18926

    363.30951

    442.40232

    504.5979

    83.20581

    87.20234

    107.8917

    246.42119

    422.27919

    134.23832

    252.39457

    437.48116

    95.93217

    161.19231

    419.86514

    27.87449

    148.19926

    236.84212

    95.54293

    323.20299

    96.66215

    226.75878

    328.29698

    60.20648

    410.00788

    62.30243

    442.75993

    500.73151

    Le Figaro

    Sexe - Homme

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)

    LDP L'EQUIPE

    1562.93795

    230.03412

    411.99435

    940.54845

    340.95313

    99.47614

    701.22403

    749.89331

    111.82061

    146.14587

    58.68497

    25.20329

    1184.57125

    378.3667

    114.74323

    115.29089

    374.42156

    1418.55052

    325.35746

    290.8093

    236.78613

    602.55177

    337.46741

    719.95504

    270.05385

    437.04136

    383.81393

    702.06293

    139.92405

    273.9954

    214.13304

    572.50091

    726.81357

    91.54305

    48.381

    264.94937

    736.06456

    779.58829

    114.55014

    70.23418

    956.24464

    836.72744

    L'Equipe

    Sexe - Homme

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)

    LDP LIBERATION

    386.43581

    181.61959

    71.10431

    340.98062

    135.12076

    20.84971

    141.08899

    216.01632

    29.3305

    79.56964

    86.30806

    15.74189

    314.46854

    71.96727

    126.75539

    54.8642

    265.47973

    302.57567

    59.92591

    39.49825

    80.40598

    136.15024

    252.07501

    201.23609

    113.15779

    181.82687

    80.93056

    192.14019

    34.77298

    62.41251

    209.19564

    338.11464

    103.10929

    28.47528

    6.2977

    215.00223

    364.69912

    118.34589

    28.47528

    7.61508

    225.87399

    340.22353

    Libration

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)

    LDP LE PARISIEN

    788.59328

    633.37028

    207.92025

    586.87038

    425.12626

    202.04667

    253.78664

    349.44278

    185.36386

    165.68039

    275.84934

    191.84054

    512.53795

    276.05533

    301.80364

    331.56664

    1280.56594

    141.39762

    104.72586

    141.47188

    87.78267

    0

    1087.98314

    443.94092

    192.27513

    489.18555

    290.18731

    450.31556

    357.38834

    144.83885

    179.69943

    426.36244

    387.97914

    218.11659

    139.27175

    230.0026

    498.62385

    431.73121

    325.04216

    114.99049

    660.5519

    759.42002

    Le Parisien

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)

    LNM LE MONDE

    1203.9592773

    924.7898354

    331.7132822

    891.0533633

    513.7343105

    392.2481566

    353.1519019

    561.5542186

    289.2531568

    309.6122948

    396.6523363

    218.5252042

    744.3800995

    459.5791777

    507.0093352

    417.7805002

    821.2236302

    1307.5254824

    268.2940111

    218.8909984

    205.6055559

    643.964473

    791.9940742

    630.4961634

    375.7960956

    683.2453771

    417.8524079

    651.8344779

    434.5217299

    289.5746412

    542.6230381

    889.2794791

    362.1099556

    344.3301138

    90.191616

    682.3445219

    1107.9215276

    371.3932163

    396.1139752

    112.9304882

    1149.4379345

    977.5416458

    Le Monde

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)

    LNM LE FIGARO

    679.0088389

    623.1697332

    153.2974076

    458.1181023

    327.2915615

    363.4715008

    169.6265328

    283.5758342

    225.8064719

    146.185847

    257.5682409

    219.4156453

    376.7612118

    302.2476271

    274.7477995

    348.4219337

    583.4007754

    718.7777967

    136.4563839

    134.0186235

    133.9388722

    340.3412264

    557.4234662

    331.5504097

    276.4085111

    466.3646663

    196.7252778

    362.4185178

    366.0334256

    124.5901681

    242.2016846

    416.4808051

    235.0282062

    291.6733352

    74.3600904

    343.7913269

    553.6114826

    217.452003

    355.602484

    74.1362455

    633.8038015

    665.4388376

    Le Figaro

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)

    LNM LE PARISIEN

    891.5040771

    783.3457031

    241.9051652

    779.3427876

    415.5043101

    238.0975173

    290.2412761

    453.623437

    147.639364

    240.1481007

    379.740772

    163.4568304

    627.1574671

    264.34661

    453.6774491

    329.668254

    1482.9743502

    191.87543

    134.8469811

    172.7263936

    109.7092128

    0

    1257.5671926

    557.6467733

    238.1035454

    541.9498384

    360.3360655

    534.4603308

    322.6433939

    144.2844492

    200.5128733

    505.0338013

    575.8011149

    142.4804182

    180.1629757

    271.6158354

    615.1893856

    580.5958441

    197.4383121

    204.5336456

    748.1811845

    921.8760299

    Le Parisien

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)

    LNM LIBERATION

    539.4693753

    362.015421

    110.4294936

    501.1321697

    227.1458599

    62.7772731

    162.5950861

    318.4935509

    58.3807383

    129.6965061

    194.3165689

    38.002346

    415.306168

    124.1632073

    247.2056462

    114.8097748

    411.052688

    490.4321083

    84.3594181

    77.7424363

    99.3524134

    249.1814636

    390.8490649

    325.5661238

    174.6741516

    243.7717105

    172.7393442

    310.2823695

    86.2091973

    90.6594459

    276.6425717

    484.0566668

    178.4551473

    69.0780793

    17.131118

    324.9666622

    559.6070846

    176.5192875

    78.1008502

    28.7354853

    414.5769499

    486.4237579

    Libration

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)

    LNM L'EQUIPE

    1924.029855

    415.9935948

    603.4109145

    1134.1644098

    424.3911319

    178.0569935

    886.5567722

    839.196528

    198.2765548

    201.0171584

    164.4366695

    50.5397669

    1280.78997

    643.2398849

    237.1253198

    178.868275

    479.5813906

    1860.4420592

    455.4647904

    388.3587411

    326.595743

    741.8542409

    427.7499343

    875.7522278

    307.5269212

    603.0656276

    511.4647466

    917.6786297

    256.1788091

    444.7751395

    220.5960022

    628.9836052

    888.9316846

    140.4767809

    115.7020282

    331.9459083

    881.2497159

    992.8295523

    165.360622

    153.8680251

    1343.4076669

    992.8060468

    L'Equipe

    Sexe - Homme

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)

    LNM LES ECHOS

    479.7273446

    278.8212967

    66.2960175

    392.3559451

    260.2803538

    39.6163248

    126.0984547

    306.327084

    47.3018059

    68.239295

    188.4982429

    22.0837588

    387.852758

    91.8745866

    223.6963421

    55.1249546

    321.0939124

    437.4547289

    84.9000529

    90.9663615

    81.0000229

    205.4492612

    296.2329428

    294.1959582

    111.0924649

    199.3676699

    155.7958427

    292.229953

    51.8795568

    60.3405959

    322.5899375

    484.0915332

    127.4575669

    44.9013764

    6.9781804

    359.2104882

    547.5976302

    109.3923021

    53.4084275

    4.3428231

    471.7105604

    284.2863666

    Les Echos

    Sexe - Homme

    Etude PQRN 2003

    BUP 2003

    Comparaison BUP 2003 / PQRN 2003

    LNM sur cible (en milliers)

    LNM propre utile BUP6

    Indices calculs si effectifs bruts >40

    445566778899101011111212131314141515

    Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune

    PQRNBUPPQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndice

    Ensemble48,06448,06417,79817,7981004564561003443441007597591002,3402,3401001,3021,3021004524521002,1292,1291009019011003203201001,6751,675100435435100

    Sexe - Homme23,08223,0809,0088,92899271272101148154104484480991,9411,92499687679992302571121,2191,204995555399718318810391489298258272105

    Sexe - Femme24,98224,9848,7908,8691011851839919619097275279101399416104615623101222195889099251023463621041371329676178310317616392

    Age 15-24 ans7,5447,5461,9721,979100597402114074660598603101181153854531038533286126110873935023624210343640

    Age 25-49 ans20,47720,4766,5996,60810018821811651600431392911,1191,13410141945810919919910085989110449050110211613611779177999228237104

    Age 50-64 ans10,32410,3234,5224,50610011395847793021526012143942497323327101123122050651410221822710497920421416991351180

    Age 65 ans ou plus9,7189,7194,7044,7051009668019417791404001841789738036396851010378392104686306757022723810530160

    Homme 15-34 ans7,7217,7212,2602,23899838310013110131126968998879917517097554503793539317916391354103062909563930

    Homme 35-59 ans9,83410,2393,9494,110104124134108385202993061037988391052462841151121341195165621092963181079611812345345410017016195

    Homme 60 ans et +5,5275,1202,7982,581926355097900544702441988126622685637803252898980580523001551489525170

    Femme 15-34 ans7,6417,6431,9001,93310244640251707268018620110815514694483303083101011191301093623023024010546570

    Femme 35-59 ans10,08310,3013,4873,719107778204458017618810716016410321525812011710804033979818319410662730351380108105920

    Femme 60 ans et +7,2587,0413,4033,217956437012711502622053510245219905753019821911045380393601801639126130

    Homme actif14,34914,1615,3175,2629917918510450650398388971,3491,2819537237710115115910571574410440441510311613211466762794203207102

    Homme inactif8,7338,9193,6913,666999287949889086920592643109315302967898050546091151124826756024726410755650

    Femme active11,78511,9693,8493,93110281881104654020522410920723711524727511112310305035071012472471007070042945410612512196

    Femme inactive13,19813,0154,9414,9381001049591150136917055019217993368348959991040741810399115116676103323309951420

    Rgion INSEE : Ile de France8,8688,8681,5441,5631011111421288796031832110147248010258158310019021111182782199403411102961061111,4781,483100168183109

    Rgion INSEE : Province39,19639,19616,25416,2341003443139125724897440437991,8681,860100721719100262240921,3021,30810049949098224213951971929726725294

    Habitat 1 (Communes rurales)11,85811,8544,9765,2001047785111787101138505244558715713687745702732689811884725043011513511866570

    Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,4263,4191005675046390829103563881091371349852550218219101857803951015317311350450

    Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,7272,6939961630403006481032932799101134133484701992061038399120534401171109438420

    Habitat 7-8 (Agglo. > 100000 h.)13,77913,7895,3235,1619715610366105114109200205103707742105353340961029506496449923624910688870500121121100

    Habitat 9 (Agglomration Parisienne)7,8587,8591,3461,32598106129122768902992969942542810155555710017619811378979210038039110389961081,2851,25898160170106

    Prs enf -1515,85215,8474,8544,8581001311641253641029629499876876100299332111139132956106301032813261166987057355897149177119

    Taille foyer = 17,8308,2802,6992,88510756660101900921110267308115199276139728803413761101601751095559022623810557520

    Taille foyer = 215,79015,1106,8266,61697166139831501419421919991615603985134669113515111273568393278244881279505215421041301150

    Taille foyer = 39,3968,7953,3723,19695979598404701671569358951187240197829481041441810118517394647703693609894880

    Taille foyer = 4 ou +15,04815,8774,9005,10010413615611553660280292104869918106350362104152131866386521022793101117489055953496153179117

    Interview - Retrait10,70110,6965,2655,198991129181176167956152028525690379366971091210451435961048608569030132310742310

    Interview - Etudiant/Lycen5,3745,3731,2451,3151064147016110546003944451131331250221803222909099910302601471449835590

    PCSI++3,8003,7911,0731,04597333803243030632310525922185234242103304605425431002662771043437015620112815613587

    Interview - Actif PCS+10,62410,6053,3103,4451049411312064891404844841006926299140541610387105122886889100473484102719713742350511925223392

    Interview - Actif PCS-15,50915,5255,8565,74898165161983230011812708648891032142351101881578433136210917917810011510506735768677950

    Interview - Ex-actif PCS+ (retrait)5,5854,6092,6542,1118068480130132101534502011407032529290735804013448690690592701711428338230

    Interview - Ex-actif PCS- (retrait)5,1096,0872,6053,08711844440463408708411605474035630499001417026420130180139480

    PCSC++5,8325,8311,5261,571103415005260034335910537033290322344107435806746821013093251054341020327213417815889

    Chef - Actif PCS+14,52014,8104,3644,57810511214012586109126511548107933881955375541031131251111,0841,10810252156010792113123551615112269281105

    Chef - Actif PCS-17,13716,8406,0435,9119817517910236240138109093599310621721710018515383387371961861779510311306665818789860

    Chef - Ex-actif PCS+ (retrait)6,7655,9283,2112,74185856101331531156053022916572401356899078044939688110780622402251978844270

    Chef - Ex-actif PCS- (retrait)6,0546,8143,0783,45711253490494001740141154109507403961064113023290465401592051294100

    Type d'habitation - Maison individuelle29,99831,11212,28812,8921052322401042032241103924721201,3781,34398619634102224219989841,14911738741510717317098693748108221256116

    Type d'habitation - Appartement16,66016,6634,8824,757972192159812611995361284799159931096646651002182321061,11997887500486971441501049609229621117985

    Moyenne indices1001031051019910110299101111103101

    Minimum806691797082838672958385

    Maximum118128140121115139122117120137139119

    nb < 80110120001000

    nb > 120042202100340

    &C&"Arial,Gras"&14Performances de la BUP LNM pondres sur critres sociodmographiques (en milliers)

    &L&9CESP - Groupe de travail Rapprochement PQ PM - &D

    LDP propre utile BUP6

    Indices calculs si effectifs bruts >40

    445566778899101011111212131314141515

    Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune

    PQRNBUPPQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndice

    Ensemble48,06448,06415,78515,7851003053051002332331005095091001,7931,7931009479471002202201001,4551,4551005685681001901901001,4221,422100234234100

    Sexe - Homme23,08223,0808,0808,757108188217116979203403511031,5311,56310250241683114141124880874993383861141211149477078910213111386

    Sexe - Femme24,98224,9847,7047,02891117887513614110316915893261230884445311201067905755801012291827969760652633971031210

    Age 15-24 ans7,5447,5461,8071,53485251102310031310409412101893701118023412252607101324019120810915150

    Age 25-49 ans20,47720,4765,6946,264110128127993142032624475913941103240210879312213153951896318341107584706405879214714498

    Age 50-64 ans10,32410,3234,0694,28710573720477901262171733283411042572429465520394429109148135916463039742510764720

    Age 65 ans ou plus9,7189,7194,2153,7008879950131102027170143990361458127502702883861344221055560194202104730

    Homme 15-34 ans7,7217,7211,9992,451123493408607386067770110410143017440255175681001411412326024525410439280

    Homme 35-59 ans9,83410,2393,5204,06911695971022042023624910666675011316113886596203593931091892161145755038134992928289

    Homme 60 ans et +5,5275,1202,5612,23687448606945031160188112024023497383602673071154929041330144185129030

    Femme 15-34 ans7,6417,6431,66283750184031170373301231461197651026160188124667880015601991668322200

    Femme 35-59 ans10,08310,3013,0233,66712144460224801201100105590138198143405602442601071168674213502852769769990

    Femme 60 ans et +7,2587,0413,0202,5248456380827601215034250230283123396014219613834160333601681921141120

    Homme actif14,34914,1614,7745,422114120121101315002973231091,0981,185108254164657791050848495266314118725505635139111810589

    Homme inactif8,7338,9193,3063,335101689606643042280433378872492511013751037239010572720485902072761331490

    Femme active11,78511,9693,3433,31899473204047014714599150115761371681234153032631897167127763223035030286891110

    Femme inactive13,19813,0154,3613,7118570550969402212011111503073631186526024826310662550375303023321101490

    Rgion INSEE : Ile de France8,8688,8681,2851,28310057290739613124025810741237491479442929711011359870511828626593655501,2501,28110297130134

    Rgion INSEE : Province39,19639,19614,49914,50210024827611116013786269251931,3811,41910346850510812311090857750882823031071251351081721418213710476

    Habitat 1 (Communes rurales)11,85811,8544,3664,48010371620574707826039832582122830311701891256668600263408810511933230

    Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,1083,06199327102915039630242291120928703031014011481403902630012414111422250

    Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,4502,490102416501150324602462379675108018370115121105508004532010888016140

    Habitat 7-8 (Agglo. > 100000 h.)13,77913,7894,7284,66399106787473790130128995386031121992461244628043741595139136983543020069470

    Habitat 9 (Agglomration Parisienne)7,8587,8591,1331,09196562906486023024610736833792459422929510711357368111927025293585101,0991,0889994125133

    Prs enf -1515,85215,8474,1784,405105827402135023922192670720107159134845785040034787163201123452604894449184116138

    Taille foyer = 17,8308,2802,4212,6151083768076650555802132701271572521612934024121087109113104325001941929930200

    Taille foyer = 215,79015,1106,0765,693941191301109593012411794461437954424379977650542561103187182978866043948911173530

    Taille foyer = 39,3968,7952,9882,853956044029190113101894353848815396043470299274921048178303802922909953500

    Taille foyer = 4 ou +15,04815,8774,3004,62410889630335702182331076837021031951618370740372411110168192114403604974509179111141

    Interview - Retrait10,70110,6964,7304,4039389125141120102029602261400335420125644303574331215835069740268357133570

    Interview - Etudiant/Lycen5,3745,3731,1141,0399321401060232402442741128128051201991326655620524011914512211110

    PCSI++3,8003,7919601,279133262602239024131012922321496176148841529042555513118920911127220134180134115135117

    Interview - Actif PCS+10,62410,6052,9173,82413172630458203743911046195739229823779475106577041073333381024960038842611016516097

    Interview - Actif PCS-15,50915,5255,2004,9159595900251407078063072711592960719201789801011030551905253887442560

    Interview - Ex-actif PCS+ (retrait)5,5854,6092,3892,1539050360938702760168920277323117443403264171285228046260159218137570

    Interview - Ex-actif PCS- (retrait)5,1096,0872,3352,2509639890271503005748058970201003216066024480109139128000

    PCSC++5,8325,8311,3701,79613131320475602693411273052658723622796153305176411242202159832200175230131124126102

    Chef - Actif PCS+14,52014,8103,8384,798125837186699814238743311277773695387328855458075979310535036510462670472499106179181101

    Chef - Actif PCS-17,13716,8405,3774,851909389027507855065578011992600819202068501031180431905374328036420

    Chef - Ex-actif PCS+ (retrait)6,7655,9282,8642,748966638091990306019511503404101215143035448713862280482102093251561070

    Chef - Ex-actif PCS- (retrait)6,0546,8142,7862,47289439202722060096700546202470393108803463013311586000

    Type d'habitation - Maison individuelle29,99831,11210,99211,5141051601741091261361082463251321,0359569245444398112948467475711222422610110710396601661110130153118

    Type d'habitation - Appartement16,66016,6634,2444,11997141131938997026018471717837117474501106103126123768696913353401028287080275995104810

    Moyenne indices10110111410610110411110210299107109

    Minimum507486717665845274947476

    Maximum133141142173127161131138141108156141

    nb < 80120212054011

    nb > 120612428372094

    &C&"Arial,Gras"&14Performances de la BUP LDP pondres sur critres sociodmographiques (en milliers)

    &L&9CESP - Groupe de travail Rapprochement PQ PM - &D

    LDP propre total BUP6

    Indices calculs si effectifs bruts >40

    445566778899101011111212131314141515

    Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune

    PQRNBUP6PQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6Indice

    Ensemble48,06448,06415,78515,7851003053051002332331005095091001,7931,7931009479471002202201001,4551,4551005685681001901901001,4221,422100234234100

    Sexe - Homme23,08223,0808,0808,757108188217116979203403511031,5311,56310250241683114141124880874993383861141211149477078910213111386

    Sexe - Femme24,98224,9847,7047,02891117887513614110316915893261230884445311201067905755801012291827969760652633971031210

    Age 15-24 ans7,5447,5461,8071,53485251102310031310409412101893701118023412252607101324019120810915150

    Age 25-49 ans20,47720,4765,6946,264110128127993142032624475913941103240210879312213153951896318341107584706405879214714498

    Age 50-64 ans10,32410,3234,0694,28710573720477901262171733283411042572429465520394429109148135916463039742510764720

    Age 65 ans ou plus9,7189,7194,2153,7008879950131102027170143990361458127502702883861344221055560194202104730

    Homme 15-34 ans7,7217,7211,9992,451123493408607386067770110410143017440255175681001411412326024525410439280

    Homme 35-59 ans9,83410,2393,5204,06911695971022042023624910666675011316113886596203593931091892161145755038134992928289

    Homme 60 ans et +5,5275,1202,5612,23687448606945031160188112024023497383602673071154929041330144185129030

    Femme 15-34 ans7,6417,6431,66283750184031170373301231461197651026160188124667880015601991668322200

    Femme 35-59 ans10,08310,3013,0233,66712144460224801201100105590138198143405602442601071168674213502852769769990

    Femme 60 ans et +7,2587,0413,0202,5248456380827601215034250230283123396014219613834160333601681921141120

    Homme actif14,34914,1614,7745,422114120121101315002973231091,0981,185108254164657791050848495266314118725505635139111810589

    Homme inactif8,7338,9193,3063,335101689606643042280433378872492511013751037239010572720485902072761331490

    Femme active11,78511,9693,3433,31899473204047014714599150115761371681234153032631897167127763223035030286891110

    Femme inactive13,19813,0154,3613,7118570550969402212011111503073631186526024826310662550375303023321101490

    Rgion INSEE : Ile de France8,8688,8681,2851,28310057290739613124025810741237491479442929711011359870511828626593655501,2501,28110297130134

    Rgion INSEE : Province39,19639,19614,49914,50210024827611116013786269251931,3811,41910346850510812311090857750882823031071251351081721418213710476

    Habitat 1 (Communes rurales)11,85811,8544,3664,48010371620574707826039832582122830311701891256668600263408810511933230

    Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,1083,06199327102915039630242291120928703031014011481403902630012414111422250

    Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,4502,490102416501150324602462379675108018370115121105508004532010888016140

    Habitat 7-8 (Agglo. > 100000 h.)13,77913,7894,7284,66399106787473790130128995386031121992461244628043741595139136983543020069470

    Habitat 9 (Agglomration Parisienne)7,8587,8591,1331,09196562906486023024610736833792459422929510711357368111927025293585101,0991,0889994125133

    Prs enf -1515,85215,8474,1784,405105827402135023922192670720107159134845785040034787163201123452604894449184116138

    Taille foyer = 17,8308,2802,4212,6151083768076650555802132701271572521612934024121087109113104325001941929930200

    Taille foyer = 215,79015,1106,0765,693941191301109593012411794461437954424379977650542561103187182978866043948911173530

    Taille foyer = 39,3968,7952,9882,853956044029190113101894353848815396043470299274921048178303802922909953500

    Taille foyer = 4 ou +15,04815,8774,3004,62410889630335702182331076837021031951618370740372411110168192114403604974509179111141

    Ecole primaire7,3917,8453,1152,0146545710191608110837105365029270232302013031440197141721220

    Collge14,90017,8645,1906,093117931271363218034370474742157137128937451096650385005656044850911430350

    Lyce11,4178,5573,6912,5276811227039360633805563526321519591675802441024296620432603662346437300

    Enseignement suprieur14,35513,7983,7895,1521365580014416311340542210468062892542560103508401,0921,26511641444210760640411538131155168108

    Revenu (Moins de 24 000 Euros par an)25,48521,2898,6426,4887514914295996307538077365084254214841096104201704016916195839106454356743210

    Revenu (24 000 - 60 000 Euros par an)13,84419,8734,5557,1741571071181116514402504381757319151253725551497112406611,16417627036913762860515796155128195153

    Revenu (60 000 Euros par an et plus)1,6291,79838760815741001045015019913310211511314617211833002166342937110915313205084052460

    Revenu (Refus et NSP)7,1066,9022,2002,12497464505827034330187228122175177101373501581217658380321302121919011180

    Interview - Retrait10,70110,6964,7304,4039389125141120102029602261400335420125644303574331215835069740268357133570

    Interview - Etudiant/Lycen5,3745,3731,1141,0399321401060232402442741128128051201991326655620524011914512211110

    PCSI++3,8003,7919601,279133262602239024131012922321496176148841529042555513118920911127220134180134115135117

    Interview - Actif PCS+10,62410,6052,9173,82413172630458203743911046195739229823779475106577041073333381024960038842611016516097

    Interview - Actif PCS-15,50915,5255,2004,9159595900251407078063072711592960719201789801011030551905253887442560

    Interview - Ex-actif PCS+ (retrait)5,5854,6092,3892,1539050360938702760168920277323117443403264171285228046260159218137570

    Interview - Ex-actif PCS- (retrait)5,1096,0872,3352,2509639890271503005748058970201003216066024480109139128000

    PCSC++5,8325,8311,3701,79613131320475602693411273052658723622796153305176411242202159832200175230131124126102

    Chef - Actif PCS+14,52014,8103,8384,798125837186699814238743311277773695387328855458075979310535036510462670472499106179181101

    Chef - Actif PCS-17,13716,8405,3774,851909389027507855065578011992600819202068501031180431905374328036420

    Chef - Ex-actif PCS+ (retrait)6,7655,9282,8642,748966638091990306019511503404101215143035448713862280482102093251561070

    Chef - Ex-actif PCS- (retrait)6,0546,8142,7862,47289439202722060096700546202470393108803463013311586000

    Type d'habitation - Maison individuelle29,99831,11210,99211,5141051601741091261361082463251321,0359569245444398112948467475711222422610110710396601661110130153118

    Type d'habitation - Appartement16,66016,6634,2444,11997141131938997026018471717837117474501106103126123768696913353401028287080275995104810

    Statut d'occupation - Propritaire30,91428,00411,13010,3599318014078167159953333571071,0428458165067310311385759411,04411130827790115978472973610115215199

    Statut d'occupation - Locataire15,79919,0884,1985,097121118158134586701621458971591512826123992105132125473382812442741126891064966510272750

    Nombre de voitures : 2 ou +22,85619,7947,7247,2639414110474827803053121021,009878874133408283800696720103242218907760051048295122140115

    Temps pass hors domicile : 0-1h599,64111,8893,0823,80412359580524902640018025013916622913834280191281147345203151025533213023330

    Temps pass hors domicile : 2-5h5914,44615,6184,9365,35010891132145891131261098904124491093083701209388040853713214598686958033542812834340

    Temps pass hors domicile : 6-9h5910,3399,8833,4943,1098958550473409282043137587183173942856032522970107680264202922899947390

    Temps pass hors domicile : 10h ou +12,98310,4984,0743,461859260045370274298109748713952691736464480510408802713481296439051936370125129103

    Moyenne indices10210511310910310410910510496105110

    Minimum507486716364754068846476

    Maximum157145142175157161131293153108156153

    nb < 80440223195051

    nb > 1201143671141150135

    &C&"Arial,Gras"&14Performances de la BUP6 LDP pondres sur critres sociodmographiques (en milliers)

    &L&9CESP - Groupe de travail Rapprochement PQ PM - &D

    LNM propre total BUP6

    Indices calculs si effectifs bruts >40

    445566778899101011111212131314141515

    Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune

    PQRNBUP6PQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6Indice

    Ensemble48,06448,06417,79817,7981004564561003443441007597591002,3402,3401001,3021,3021004524521002,1292,1291009019011003203201001,6751,675100435435100

    Sexe - Homme23,08223,0809,0088,92899271272101148154104484480991,9411,92499687679992302571121,2191,204995555399718318810391489298258272105

    Sexe - Femme24,98224,9848,7908,8691011851839919619097275279101399416104615623101222195889099251023463621041371329676178310317616392

    Age 15-24 ans7,5447,5461,9721,979100597402114074660598603101181153854531038533286126110873935023624210343640

    Age 25-49 ans20,47720,4766,5996,60810018821811651600431392911,1191,13410141945810919919910085989110449050110211613611779177999228237104

    Age 50-64 ans10,32410,3234,5224,50610011395847793021526012143942497323327101123122050651410221822710497920421416991351180

    Age 65 ans ou plus9,7189,7194,7044,7051009668019417791404001841789738036396851010378392104686306757022723810530160

    Homme 15-34 ans7,7217,7212,2602,23899838310013110131126968998879917517097554503793539317916391354103062909563930

    Homme 35-59 ans9,83410,2393,9494,110104124134108385202993061037988391052462841151121341195165621092963181079611812345345410017016195

    Homme 60 ans et +5,5275,1202,7982,581926355097900544702441988126622685637803252898980580523001551489525170

    Femme 15-34 ans7,6417,6431,9001,93310244640251707268018620110815514694483303083101011191301093623023024010546570

    Femme 35-59 ans10,08310,3013,4873,719107778204458017618810716016410321525812011710804033979818319410662730351380108105920

    Femme 60 ans et +7,2587,0413,4033,217956437012711502622053510245219905753019821911045380393601801639126130

    Homme actif14,34914,1615,3175,2629917918510450650398388971,3491,2819537237710115115910571574410440441510311613211466762794203207102

    Homme inactif8,7338,9193,6913,666999287949889086920592643109315302967898050546091151124826756024726410755650

    Femme active11,78511,9693,8493,93110281881104654020522410920723711524727511112310305035071012472471007070042945410612512196

    Femme inactive13,19813,0154,9414,9381001049591150136917055019217993368348959991040741810399115116676103323309951420

    Rgion INSEE : Ile de France8,8688,8681,5441,5631011111421288796031832110147248010258158310019021111182782199403411102961061111,4781,483100168183109

    Rgion INSEE : Province39,19639,19616,25416,2341003443139125724897440437991,8681,860100721719100262240921,3021,30810049949098224213951971929726725294

    Habitat 1 (Communes rurales)11,85811,8544,9765,2001047785111787101138505244558715713687745702732689811884725043011513511866570

    Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,4263,4191005675046390829103563881091371349852550218219101857803951015317311350450

    Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,7272,6939961630403006481032932799101134133484701992061038399120534401171109438420

    Habitat 7-8 (Agglo. > 100000 h.)13,77913,7895,3235,1619715610366105114109200205103707742105353340961029506496449923624910688870500121121100

    Habitat 9 (Agglomration Parisienne)7,8587,8591,3461,32598106129122768902992969942542810155555710017619811378979210038039110389961081,2851,25898160170106

    Prs enf -1515,85215,8474,8544,8581001311641253641029629499876876100299332111139132956106301032813261166987057355897149177119

    Taille foyer = 17,8308,2802,6992,88510756660101900921110267308115199276139728803413761101601751095559022623810557520

    Taille foyer = 215,79015,1106,8266,61697166139831501419421919991615603985134669113515111273568393278244881279505215421041301150

    Taille foyer = 39,3968,7953,3723,19695979598404701671569358951187240197829481041441810118517394647703693609894880

    Taille foyer = 4 ou +15,04815,8774,9005,10010413615611553660280292104869918106350362104152131866386521022793101117489055953496153179117

    Ecole primaire7,3917,8453,5233,74210666520333002134014515110471620616904777029270524102332018614110

    Collge14,90017,8645,8706,945118145183126565907911206859071321992571291631671032052951448712314189108053364612159710

    Lyce11,4178,5574,1433,05374152815464710137105071052774290240831268504233307817816090806004282826691600

    Enseignement suprieur14,35513,7984,2614,05895931391491921849652250797799756957427431001021301281,4531,427986075919798111113482546113271293108

    Revenu (Moins de 24 000 Euros par an)25,48521,2899,7288,06883242179741671207216612501,09687179393338862371837769953576295251851661408477056173110920

    Revenu (24 000 - 60 000 Euros par an)13,84419,8735,1217,124139135212158971741793355421628701,1441324937361491361961449241,32614339855413992152166591870147195298152

    Revenu (60 000 Euros par an et plus)1,6291,798423498118152001534018115485105120115190220116203102443061261111351211380719313075730

    Revenu (Refus et NSP)7,1066,9022,5252,6061036465066500769202693251212262271015873026226810297961004928024324310054450

    Interview - Retrait10,70110,6965,2655,198991129181176167956152028525690379366971091210451435961048608569030132310742310

    Interview - Etudiant/Lycen5,3745,3731,2451,3151064147016110546003944451131331250221803222909099910302601471449835590

    PCSI++3,8003,7911,0731,04597333803243030632310525922185234242103304605425431002662771043437015620112815613587

    Interview - Actif PCS+10,62410,6053,3103,4451049411312064891404844841006926299140541610387105122886889100473484102719713742350511925223392

    Interview - Actif PCS-15,50915,5255,8565,74898165161983230011812708648891032142351101881578433136210917917810011510506735768677950

    Interview - Ex-actif PCS+ (retrait)5,5854,6092,6542,1118068480130132101534502011407032529290735804013448690690592701711428338230

    Interview - Ex-actif PCS- (retrait)5,1096,0872,6053,08711844440463408708411605474035630499001417026420130180139480

    PCSC++5,8325,8311,5261,571103415005260034335910537033290322344107435806746821013093251054341020327213417815889

    Chef - Actif PCS+14,52014,8104,3644,57810511214012586109126511548107933881955375541031131251111,0841,10810252156010792113123551615112269281105

    Chef - Actif PCS-17,13716,8406,0435,9119817517910236240138109093599310621721710018515383387371961861779510311306665818789860

    Chef - Ex-actif PCS+ (retrait)6,7655,9283,2112,74185856101331531156053022916572401356899078044939688110780622402251978844270

    Chef - Ex-actif PCS- (retrait)6,0546,8143,0783,45711253490494001740141154109507403961064113023290465401592051294100

    Type d'habitation - Maison individuelle29,99831,11212,28812,8921052322401042032241103924721201,3781,34398619634102224219989841,14911738741510717317098693748108221256116

    Type d'habitation - Appartement16,66016,6634,8824,757972192159812611995361284799159931096646651002182321061,11997887500486971441501049609229621117985

    Statut d'occupation - Propritaire30,91428,00412,45811,34691254210832412421014725021061,3411,1708785579092237221931,3081,308100492471961721609384678092255259101

    Statut d'occupation - Locataire15,79919,0884,8126,04412619223612386870272245909521,12511840247811920622110776177810237841210913815611377586011116816599

    Nombre de voitures : 2 ou +22,85619,7948,7027,5848719317289113120106431402931,3171,12485580505871671438699293995397349881241088757853793222231104

    Temps pass hors domicile : 0-1h599,64111,8893,5974,6291298283091101075800252362144203289142779602624121577114404872030937812342680

    Temps pass hors domicile : 2-5h5914,44615,6185,5815,920106142168118132149113180225125548614112437454104146169116636702110250277111949710341948911711911496

    Temps pass hors domicile : 6-9h5910,3399,8833,8493,526921038886724501471511035445279727226898898904884368919720910663770342352103901000

    Temps pass hors domicile : 10h ou +12,98310,4984,5223,65081126116924949035030186969825853752857613697071857380371269721127305794467717915285

    Moyenne indices101103107102100102104101102110103102

    Minimum745472797076777672846685

    Maximum139158179162144149144157141166147152

    nb < 80231141132030

    nb > 120383445343481

    &C&"Arial,Gras"&14Performances de la BUP6 LNM pondres sur critres sociodmographiques (en milliers)

    &L&9CESP - Groupe de travail Rapprochement PQ PM - &D

    lnm6pond - BUP

    BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)

    BUP 2003 - Performances LNM sur ensemble et cibles sociodmographiques PONDERE BUP6

    Redressement final de la BUP (y compris LDP magazines)

    TOTALLNM PQR66LNM Aujourd'huiLNM La CroixLNM Les EchosLNM L'EquipeLNM Le FigaroLNM France SoirLNM Le MondeLNM LibrationLNM L'HumanitLNM Le ParisienLNM La Tribune

    TOTAL48,064.0017,797.57455.64343.98758.552,340.021,302.18451.772,128.75901.48319.541,674.85434.67

    Homme23,080.278,928.31272.15153.99479.731,924.03679.01257.271,203.96539.47187.73891.50271.60

    Femme24,983.738,869.26183.49190.00278.82415.99623.17194.50924.79362.02131.81783.35163.07

    15-24 ans7,545.921,979.0174.0413.9266.30603.41153.3031.11331.71110.4334.79241.9163.99

    25 - 49 ans20,476.066,607.73218.2960.49392.361,134.16458.12198.60891.05501.13135.98779.34237.37

    50 - 64 ans10,323.494,506.0495.0292.72260.28424.39327.29121.56513.73227.1592.06415.50117.79

    65 ans ou plus9,718.534,704.7968.28176.8639.62178.06363.47100.51392.2562.7856.70238.1015.52

    Homme 15-34 ans7,720.822,237.7583.1211.44126.10886.56169.6345.33353.15162.6040.63290.2492.83

    Homme 35-59 ans10,239.194,109.90133.7352.19306.33839.20283.58133.83561.55318.49117.56453.62161.39

    Homme 60 ans ou plus5,120.262,580.6555.3190.3547.30198.28225.8178.11289.2558.3829.54147.6417.38

    Femme 15-34 ans7,642.671,932.9263.7016.5768.24201.02146.1933.17309.61129.7022.91240.1557.45

    Femme 35-59 ans10,300.553,719.2682.3758.01188.50164.44257.57108.15396.65194.3272.82379.7492.38

    Femme 60 ans ou plus7,040.503,217.0937.41115.4122.0850.54219.4253.18218.5338.0036.08163.4613.25

    Homme actif14,161.015,261.89185.2765.05387.851,280.79376.76159.42744.38415.31131.80627.16207.02

    Homme inactif8,919.263,666.4286.8888.9491.87643.24302.2597.85459.58124.1655.93264.3564.58

    Femme active11,969.193,930.7688.3253.73223.70237.13274.75103.36507.01247.2170.38453.68120.59

    Femme inactive13,014.534,938.5095.16136.2655.12178.87348.4291.14417.78114.8161.43329.6742.49

    IDF8,868.171,563.08142.3395.69321.09479.58583.40211.46821.22411.05106.451,482.97182.98

    Province39,195.8316,234.49313.31248.30437.451,860.44718.78240.311,307.53490.43213.09191.88251.70

    Rural11,854.235,199.6784.8371.3984.90455.46136.4656.64268.2984.3642.99134.8556.94

    Habitat 2-3-48,097.553,419.2475.2839.1190.97388.36134.0255.36218.8977.7450.67172.7344.79

    Habitat 5-66,464.232,693.1762.8129.8981.00326.60133.9446.67205.6199.3543.53109.7142.28

    Habitat 7-813,789.165,160.85103.29114.48205.45741.85340.3494.64643.96249.1886.710.00120.53

    Habitat 97,858.831,324.63129.4389.10296.23427.75557.42198.46791.99390.8595.641,257.57170.14

    Prsence enfant - 15 ans15,846.864,858.34163.7641.36294.20875.75331.55132.02630.50325.5787.19557.65177.05

    Taille foyer = 18,280.472,885.4865.6989.72111.09307.53276.4188.46375.80174.6758.80238.1052.26

    Taille foyer = 215,109.696,616.35138.75141.22199.37603.07466.36151.12683.25243.7795.23541.95114.97

    Taille foyer = 38,794.903,196.1495.4347.42155.80511.46196.7381.07417.85172.7476.98360.3488.22

    Taille foyer = 4 ou plus15,877.215,099.60155.7665.59292.23917.68362.42131.11651.83310.2888.53534.46179.23

    Primaire7,844.793,741.8552.0730.4333.84150.8761.6568.6977.0927.1841.21201.2410.57

    Collge17,863.536,944.65183.2358.93112.49906.61256.84167.32294.61122.98107.56646.2271.41

    Lyce8,557.263,052.6481.2271.09104.87526.72240.3185.45330.48160.3259.57281.8459.88

    Enseignement suprieur13,798.414,058.43139.13183.54507.35755.83743.38130.301,426.57591.01111.20545.54292.81

    Revenu (Moins de 24 000 Euros par an)21,288.778,068.07178.71119.74124.95870.84338.42182.58534.65251.04139.78561.4392.05

    Revenu (24 000 ou + par an)19,872.997,123.73212.15173.81541.801,144.17736.39196.081,325.98553.98152.03870.35297.63

    Revenu (60 000 ou + par an)1,798.45497.9920.4534.43154.43119.84219.7530.71306.12135.187.8492.6573.29

    Revenu (Refus SR)6,902.242,605.7764.7750.4491.80325.01227.3673.11268.1296.4727.73243.0644.99

    Interview - Retrait10,695.965,197.6991.04166.6251.88256.18366.03120.71434.5286.2168.76322.6430.53

    Interview - Etudiant, lycen5,372.581,315.1746.8611.2460.34444.78124.5918.31289.5790.6626.10144.2859.18

    PCSI++ (23 + 3.)3,790.831,045.2338.3842.88322.59220.60242.2046.19542.62276.6437.38200.51135.16

    Interview - Actif PCS+ (2. + 3. + 4.)10,604.993,444.66112.7389.00484.09628.98416.48105.38889.28484.0697.21505.03232.63

    Interview - Actif PCS-15,525.225,748.00160.8629.79127.46888.93235.03157.40362.11178.46104.98575.8094.98

    Interview - Ex Actif PCS+ (retrait)4,609.082,110.6647.52132.1844.90140.48291.6758.09344.3369.0826.70142.4822.84

    Interview - Ex Actif PCS- (retrait)6,086.883,087.0343.5234.446.98115.7074.3662.6290.1917.1342.05180.167.69

    PCSC++ (23 + 3.)5,830.731,571.2749.5360.45359.21331.95343.7957.54682.34324.9740.75271.62158.18

    Chef- Actif PCS+ (2. + 3. + 4.)14,810.224,577.81140.34108.54547.60881.25553.61125.031,107.92559.61113.42615.19281.44

    Chef - Actif PCS-16,840.115,910.98179.2123.54109.39992.83217.45153.12371.39176.52112.91580.6086.07

    Chef - Ex Actif PCS+ (retrait)5,928.362,741.4961.04152.8353.41165.36355.6077.77396.1178.1024.44197.4426.57

    Chef - Ex Actif PCS- (retrait)6,813.823,456.9848.7139.654.34153.8774.1461.23112.9328.7453.69204.5310.39

    Type d'habitation - Maison individuelle31,112.2612,891.90240.24224.15471.711,343.41633.80219.441,149.44414.58169.85748.18255.59

    Type d'habitation - Appartement16,663.314,756.81215.21119.26284.29992.81665.44232.06977.54486.42149.64921.88178.54

    Statut d'occupation - Propritaire28,004.4011,345.72210.39242.49501.591,169.79790.12221.041,307.85470.57159.97780.24258.56

    Statut d'occupation - Locataire19,088.206,043.67235.6386.85244.631,125.25477.59220.96777.54411.65155.62859.68165.14

    Nombre de voitures : 2 ou +19,793.877,584.37171.59120.16401.801,124.31505.29143.34938.72349.06108.33537.31230.56

    Temps pass hors domicle : 0-1h5911,889.434,628.8682.98100.9680.24362.15289.4895.62411.80143.8572.27378.4567.71

    Temps pass hors domicle : 2-5h5915,617.625,919.98167.73148.64225.31613.88454.11168.55702.24277.4996.52488.88113.96

    Temps pass hors domicle : 6-9h599,883.433,525.7187.9044.93150.92527.18267.5989.38436.12208.9777.08352.01100.25

    Temps pass hors domicle : 10h ou +10,497.613,649.51115.5149.07300.67824.92285.0496.63572.92268.7672.65446.11152.22

    lnm6brut - BUP

    BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)

    BUP 2003 - Performances LNM sur ensemble et cibles sociodmographiques BRUT BUP6

    TOTALLNM PQR66LNM Aujourd'huiLNM La CroixLNM Les EchosLNM L'EquipeLNM Le FigaroLNM France SoirLNM Le MondeLNM LibrationLNM L'HumanitLNM Le ParisienLNM La Tribune

    TOTAL19,947.007,020.83248.11658137.6784292.30852909.06001458.46996141.16927867.08814453.45438133.61577729.13189152.24107

    Homme9,673.003,694.96153.8054165.22673193.6894765.84747253.3777583.88056478.48443264.8042678.53267432.3806597.76194

    Femme10,274.003,325.8794.3111772.4516798.61912143.21254205.0922157.28871388.60371188.6501255.0831296.7512454.47913

    15-24 ans3,091.00736.924739.830686.1053120.1521220.8545847.813017.96987119.1050646.1724113.88571100.3986617.87465

    25 - 49 ans9,599.002,906.36124.220332.40997173.79462495.60968211.1600470.78045428.12938281.0328560.74207370.0556993.10526

    50 - 64 ans4,027.001,692.5846.4703642.7776189.58746142.98552110.600637.4883232.32976103.2623537.83001155.1634737.05519

    65 ans ou plus3,230.001,684.9637.5952456.385518.7743449.6102388.8963124.9306587.5239422.9867721.15798103.514074.20597

    Homme 15-34 ans3,363.00960.9828749.479366.0485250.79262360.8178768.4514916.63153145.713287.0678914.87651151.362929.07216

    Homme 35-59 ans4,388.001,701.1174.5843227.20471128.55347339.64712116.422745.11251255.2528155.9667750.76439210.8387263.21068

    Homme 60 ans ou plus1,922.001,032.8729.7417331.973514.3433165.3824868.5035622.1365277.5184321.769612.8917770.179035.4791

    Femme 15-34 ans3,394.00735.6924234.355257.8802427.5565371.8519654.735810.52692129.014465.6059812.0769392.3691119.61297

    Femme 35-59 ans4,531.001,473.5239.1165525.2795865.3216660.91938101.0295632.88957199.66782107.312829.81988141.8744631.4927

    Femme 60 ans ou plus2,349.001,116.6520.8393739.291855.7409310.441249.3268513.8722259.9214915.7313413.1862962.507673.37346

    Homme actif6,353.002,262.29105.2648534.39379172.82681552.57129164.161256.92058349.7223.7752855.61351316.1320182.81091

    Homme inactif3,320.001,432.6748.5405630.8329420.86259213.2761889.2165526.95998128.7844341.0289822.91916116.2486414.95103

    Femme active5,554.001,600.7648.3564526.0900983.0628889.81457113.861432.93485251.58749141.5675830.34125177.6771841.60803

    Femme inactive4,720.001,725.1145.9547246.3615815.5562453.3979791.2308124.35386137.0162247.0825424.74185119.0740612.8711

    IDF4,084.00698.3827281.2218638.20368135.13998224.25992221.6771769.03539382.60388226.9716546.42105664.9560768.42619

    Province15,863.006,322.45166.8947299.47472157.16854684.80009236.7927972.13388484.48426226.4827387.1947264.1758283.81488

    Rural4,594.001,936.5145.8587626.4788432.25318175.4713444.5745318.5411194.9416941.5592716.9549750.795619.49684

    Habitat 2-3-43,251.001,324.6537.7350515.1570729.21871145.7120442.9338117.3268575.8170732.6399618.9338668.4727116.11127

    Habitat 5-62,634.001,063.4034.4091313.452930.35012120.6932743.0863314.8500477.4122641.3577816.1832142.2035813.52067

    Habitat 7-85,846.002,099.7456.6932946.6311275.17259267.51205116.072325.90865253.29268121.5621640.24874040.15803

    Habitat 93,622.00596.5274873.4203535.95847125.31392199.67131211.8029964.54262365.62444216.3352141.29499567.6662.95426

    Prsence enfant - 15 ans7,359.002,140.4392.6458123.20078127.62858378.13546145.3772245.35659298.88356173.8060941.77103267.5383869.07847

    Taille foyer = 13,127.001,077.1732.4540230.3608735.7403105.2665484.8026625.5585141.1484783.1058620.51289103.2128117.3617

    Taille foyer = 25,958.002,508.4975.9348753.8286170.41014219.0598146.5261146.20584250.81978120.3410638.93672222.4314435.97035

    Taille foyer = 33,753.001,285.2052.1330318.3068863.98624205.0162875.8522327.64292172.7536587.324232.80009153.4440232.05049

    Taille foyer = 4 ou plus7,108.002,149.9687.5946635.16296122.13546379.55059151.137241.75623302.3542162.6732741.36607250.0436266.85853

    Primaire2,600.001,307.2626.2578411.93967.141343.6052515.4610819.1104317.768538.126714.8390577.078273.16045

    Collge6,661.002,542.7192.1741121.3579934.00923319.8306678.6499149.7429993.1881452.7539440.8527250.9231221.29933

    Lyce3,653.001,225.4348.3653921.3433137.88999213.0775475.8968226.30449125.4147671.7656624.34745134.3529720.18602

    Enseignement suprieur7,033.001,945.4381.3192483.0375213.268332.54656288.4621546.01136630.71671320.8080853.57657266.77753107.59527

    Revenu (Moins de 24 000 Euros par an)7,782.002,883.6087.4532842.1503137.49006288.81677102.5245151.06284173.52796106.761251.36804218.5218925.20447

    Revenu (24 000 ou + par an)9,615.003,214.34124.1496877.03304224.12541507.93111285.0835769.67599595.50534304.3001871.32866413.96751111.81857

    Revenu (60 000 ou + par an)1,008.00264.0510712.7964618.8959966.5487555.4519386.8207710.74041154.8881973.597055.3169551.6923729.47882

    Revenu (Refus SR)2,550.00922.89236.5136218.4950530.69305112.3121370.8618820.4304498.0548442.39310.9190796.6424915.21803

    Interview - Retrait3,974.002,031.8552.5222357.5396912.0370282.64291100.0528834.82614116.3765533.6707629.04646136.341137.48706

    Interview - Etudiant, lycen2,058.00458.2005123.705335.0234515.4233151.1954836.756564.29709100.4622333.7163710.2190457.1558814.21024

    PCSI++ (23 + 3.)2,509.00670.3955530.7885928.87863153.96742139.62042128.2258520.71731324.40871180.7821223.66215128.9306362.20234

    Interview - Actif PCS+ (2. + 3. + 4.)6,119.001,838.0376.3486450.47648222.63389345.0082201.0391643.83397489.44174300.7403753.2842284.6370798.88139

    Interview - Actif PCS-5,788.002,025.0277.2726610.007433.2558297.3776676.9834446.02146111.8457564.6024932.67056209.1721225.53755

    Interview - Ex Actif PCS+ (retrait)1,732.00827.9072527.6567444.104210.2291444.4739280.8594317.843194.2820527.0484212.5135861.281075.7564

    Interview - Ex Actif PCS- (retrait)2,242.001,203.9424.8654913.435491.8078838.1689919.1934516.9830422.09456.6223416.5328875.060061.73066

    PCSC++ (23 + 3.)4,172.001,072.7644.3005840.28576176.9113210.29414181.5070627.91438422.73018220.0353427.62766182.0813775.94819

    Chef- Actif PCS+ (2. + 3. + 4.)8,676.002,492.29102.3060561.59334246.32086463.6832260.7539853.84316603.61481339.44863.49331353.01083117.25568

    Chef - Actif PCS-5,717.001,924.1077.187556.6301726.50004314.8474766.0818141.13299101.1587157.7706433.00785197.4800522.0758

    Chef - Ex Actif PCS+ (retrait)2,097.001,012.8631.8684750.8858810.9541651.2045193.1447922.7643101.4353429.19910.763677.247926.29208

    Chef - Ex Actif PCS- (retrait)2,402.001,281.7426.8354214.301231.5913247.5210318.2978216.1880826.376569.9607520.7363578.649271.7812

    Type d'habitation - Maison individuelle13,099.005,133.98137.5517494.60194179.89752544.21422228.9936568.59744464.90402216.6119475.72694332.4454891.63903

    Type d'habitation - Appartement6,771.001,848.11110.4528542.99154111.94159363.85032228.7422572.51999401.52298236.6044957.86703395.0481660.48989

    Statut d'occupation - Propritaire11,841.004,550.66122.9854799.26855190.98602476.62597275.9089868.15627528.82234242.3218571.11853347.051193.86966

    Statut d'occupation - Locataire7,698.002,311.64119.7774432.9163895.90289415.37281172.5648170.08581318.10948199.7819360.97738370.0016854.42681

    Nombre de voitures : 2 ou +8,900.003,179.9096.5259755.33759160.5723461.62804191.6637648.06112391.76434179.9763351.45688243.4172285.41291

    Temps pass hors domicle : 0-1h594,513.001,708.7344.7162735.6289235.1059130.8773883.8320625.01686144.5095266.4655228.63383157.6663824.26808

    Temps pass hors domicle : 2-5h596,495.002,342.0786.787958.5844479.59622237.77543157.0995352.08379263.94357134.1305442.54557217.5534240.93679

    Temps pass hors domicle : 6-9h594,213.001,410.2250.5136822.8653559.64009205.2175391.6509529.766192.55477104.4003131.33599141.6751132.7019

    Temps pass hors domicle : 10h ou +4,660.001,531.6865.1325720.43845117.36355332.21245123.2659933.84466263.40181146.9637330.82666208.0695554.09325

    lnmbrut - PQ

    PQRN 2003 - Cumul 12 mois

    PQRN 2003 - Performances LNM sur ensemble et cibles sociodmographiques BRUT

    TOTALLNM - Quotidiens - Total PQR66LNM - Quotidiens - Aujourd'hui en FranceLNM - Quotidiens - La CroixLNM - Quotidiens - Les EchosLNM - Quotidiens - L'EquipeLNM - Quotidiens - Le FigaroLNM - Quotidiens - France SoirLNM - Quotidiens - Le MondeLNM - Quotidiens - LibrationLNM - Quotidiens - L'HumanitLNM - Quotidiens - Le ParisienLNM - Quotidiens - La Tribune

    TOTAL22,800.008,160.08210.5170.334418.21,126.17636.668217.51,131.50496.668154.334938.501233

    Homme10,935.004,133.20125.16774.167260.4939.835342.667109.5636.168297.16788.834511.334139.4

    Femme11,865.004,026.8885.33396.167157.8186.334294.001108495.334199.50165.5427.16793.6

    15-24 ans3,244.00822.0725.667936266.66777.16719.167174.8345517120.33319.8

    25 - 49 ans10,477.003,244.0193.533.5261.8574.668239.334100517.501296.66759462.167137.4

    50 - 64 ans4,961.002,161.775138103206.667163.559.5277.667114.549.167230.83363.6

    65 ans ou plus4,118.001,932.2340.33389.83317.478.167156.66738.833161.530.529.167125.16712.2

    Homme 15-34 ans3,755.001,067.5041.3338.66778.4437.16793.66727.5201.16798.16719.333179.66737.2

    Homme 35-59 ans4,706.001,847.6954.16720.833156.6390.167130.83452.333287.834162.33446245.590.6

    Homme 60 ans ou plus2,474.001,218.0129.66744.66725.4112.5118.16729.667147.16736.66723.586.16711.6

    Femme 15-34 ans3,708.00879.2552011.16746.687.66774.33422.16716264.516.833121.33326.8

    Femme 35-59 ans4,822.001,636.4536.83323.83395.674.5110.16755.5232.167111.16730.167195.553.8

    Femme 60 ans ou +3,335.001,511.1828.561.16715.624.167109.530.333101.16723.83318.5110.33313

    Homme actif6,849.002,469.8279.83328.167219.8646.501194.00171.334399.668230.554.834363.834114

    Homme inactif4,086.001,663.3845.3334640.6293.334148.66738.167236.566.66734147.525.4

    Femme active5,904.001,831.3541.33325124.8102.5128.559.167293.334147.66734.833241.570.4

    Femme inactive5,961.002,195.534471.1673383.834165.548.83320251.83430.667185.66723.2

    IDF5,000.00825.85256.549.667195.8262.834318.599486.501245.33451.333793101.4

    Province17,800.007,334.22154120.667222.4863.335318.168118.5645.002251.334103145.5131.6

    Rural5,796.002,425.0645.33340.33364.2264.83476.83439.667153.33467.16727.83373.536

    Habitat 2-3-43,911.001,630.6927.66724.83342.6181.66770.66726.167119.66746.33319.594.66728.4

    Habitat 5-63,150.001,317.642718.538.2159.549.33423.51144525.583.66718.8

    Habitat 7-85,525.002,072.9557.6674391.4285.513938284.167108.83434.3332.553.8

    Habitat 94,418.00713.74152.83343.667181.8234.667300.83490.167460.334229.33447.167684.16796

    Prsence enfant - 15 ans7,609.002,303.656420.167167.8429.001159.83468335.334161.16735.167322.66783.4

    Taille foyer = 14,458.001,467.2131.33355.66760.6156.5115.83439.167223102.16732.66716636.4

    Taille foyer = 27,145.002,978.2272.33372.333116.6290.167236.66763.667363.001150.16756.5283.83366

    Taille foyer = 34,136.001,439.0743.83315.584.6255.334107.16743207.1679427.667189.33347

    Taille foyer = 4 ou +7,061.002,275.586326.833156.4424.16817771.667338.334150.33437.5299.33483.6

    Primaire3,187.001,494.4327.517.5859.529.527.521.33312.16722.5125.6676

    Collge6,464.002,546.7060.33326.33336.4291.3348973.596.543.538.33328226.4

    Lyce5,322.001,919.8270.16728.66769.4340.667130.16760.333203.50190.66739.333230.544.2

    Enseignement suprieur7,827.002,199.1352.597.833304.4434.668388.00156.167810.168350.33454.167300.334156.4

    Revenu (Moins de 24 000 Euros par an)11,690.004,371.50106.584.33384.8489.168185.334113.334359.168161.16775.667428.33353.8

    Revenu (24 000 - 60 000 Euros par an)7,026.002,482.3566.83346.833196.6445.834253.00165.334508.16722650.167342.167111.8

    Revenu (60 000 ou + par an)862207.4457.6677.596.858.1679310.333138.83361.55.66742.66740.4

    Revenu (Refus SR)3,222.001,098.7829.531.66740133105.33428.5125.3344822.833125.33327

    Interview - Retrait5,381.002,542.5857.6678931.2139.66718756.833225.16753.16744.833187.522.2

    Interview - Etudiant, lycen2,580.00587.51919.6678.16727.4200.566.511.833162.1674813.33386.33316.4

    PCSI++ (23 + 3.)2,503.00667.7092221.833189.8168140.16721.5354.001177.66722115.66796.6

    Interview - Actif PCS+ (2. + 3. + 4.)6,445.001,930.525742295.8418.001235.00154.167556.834302.545.834296.5151.2

    Interview - Actif PCS-6,308.002,370.6464.16711.16748.8331.00187.576.333136.16775.66743.833308.83333.2

    Interview - Ex Actif PCS+ (retrait)2,750.001,249.7534.83362.6672796.667158.16737199.83446.66729.333103.83320.2

    Interview - Ex Actif PCS- (retrait)2,628.001,289.8422.83326.3334.24328.83319.83325.3336.515.583.6672

    PCSC++ (23 + 3.)3,503.00875.72726.531.333210.8222.83419329.667424.834196.66726.167144.333109

    Chef - Actif PCS+ (2. + 3. + 4.)8,251.002,398.5565.33353.833308.6534.834304.00167.834656.668325.83456.5362.334159.4

    Chef - Actif PCS-7,521.002,640.5772.514.33364.2394.3349681.333181.16785.66743.5326.83342

    Chef - Ex Actif PCS+ (retrait)3,100.001,421.6740.562.16727.8106.167178.66742.5212.66752.33328.83312820.6

    Chef - Ex Actif PCS- (retrait)2,815.001,384.392427.33375724.16717.33328.8339.1672091.1672

    Type d'habitation - Maison individuelle13,953.005,604.05114.83399.833213.4668.335291.834107.667522.668206.33486.834397.5115.4

    Type d'habitation - Appartement8,181.002,261.4193.33363.333201.8435.334332.834104.5596.834281.83465.167529.667115.4

    Statut d'occupation - Propritaire14,537.005,699.92122.333116.333262.4656.501412.501117.334686.501269.00186.5484.167136.8

    Statut d'occupation - Locataire7,615.002,229.9584.16744149.8446.167200.00195.834412.001212.83463.334427.33489.4

    Nombre de voitures : 2 ou +10,716.003,999.4792.33356.167230.6614.335283.33479.834513.168213.00162.5318.167119.4

    Temps pass hors domicle : 0-1h594,269.001,541.783539.66738107.33389.83437.5121.66738.16718.167166.519.6

    Temps pass hors domicle : 2-5h596,761.002,539.0364.56493.625219966.5331.001130.8344724258.4

    Temps pass hors domicle : 6-9h594,920.001,779.2347.33335.578261.834135.544265.834110.3343218347.8

    Temps pass hors domicle : 10h ou +6,514.002,178.376130.167204.2492.168204.33467.333398.001209.555.5331.834104.4

    ldp6pond - BUP

    BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)

    BUP 2003 - Performances LDP sur ensemble et cibles sociodmographiques PONDERE BUP6

    Redressement final de la BUP (y compris LDP magazines)

    TOTALLDP PQR66LDP Aujourd'hui en FranceLDP La CroixLDP Les EchosLDP L'EquipeLDP Le FigaroLDP France-SoirLDP Le MondeLDP LibrationLDP L'HumanitLDP ParisienLDP La Tribune

    LDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDP

    TOTAL48,064.0015,785.26305.08233.00509.021,792.97947.00219.991,454.92568.06190.021,421.96234.02

    Homme23,080.278,756.89217.3092.24351.141,562.94415.50141.33874.50386.44113.84788.59113.38

    Femme24,983.737,028.3787.78140.76157.89230.03531.5078.66580.42181.6276.18633.37120.64

    15-24 ans7,545.921,533.7811.399.8831.39411.9937.4218.07122.0271.1023.67207.9214.70

    25 - 49 ans20,476.066,263.79126.6042.39243.64940.55209.84122.10518.07340.9846.60586.87144.14

    50 - 64 ans10,323.494,287.1972.0778.82217.12340.95241.6752.35429.10135.1263.30425.1371.91

    65 ans ou plus9,718.533,700.5095.00101.9016.8799.48458.0727.48385.7320.8556.44202.053.26

    Homme 15-34 ans7,720.822,451.3934.395.5485.90701.2243.3643.78174.51141.0926.38253.7927.87

    Homme 35-59 ans10,239.194,069.3196.6541.92248.90749.89138.2161.73392.71216.0254.83349.4482.24

    Homme 60 ans ou plus5,120.262,236.1886.2744.7816.33111.82233.9335.82307.2829.3332.62185.363.26

    Femme 15-34 ans7,642.67837.304.2716.7933.09146.1550.9416.26124.2379.575.62165.6820.07

    Femme 35-59 ans10,300.553,666.8245.9147.85109.9658.68197.6156.17260.0586.3134.65275.8598.52

    Femme 60 ans ou plus7,040.502,524.2537.5976.1214.8425.20282.956.23196.1415.7435.91191.842.05

    Homme actif14,161.015,421.75121.3049.59322.781,184.57164.2090.56484.18314.4755.18512.54104.82

    Homme inactif8,919.263,335.1496.0042.6428.35378.37251.3150.77390.3271.9758.65276.068.55

    Femme active11,969.193,317.6032.3747.09145.43114.74168.1952.92317.64126.7623.12301.80111.14

    Femme inactive13,014.533,710.7755.4193.6712.46115.29363.3125.75262.7854.8653.06331.579.50

    IDF8,868.171,283.4228.8795.63257.93374.42442.40109.80704.90265.4855.491,280.57130.09

    Province39,195.8314,501.84276.20137.37251.101,418.55504.60110.20750.01302.58134.53141.40103.93

    Rural11,854.234,479.6262.4947.1625.59325.3683.2116.59125.2559.9334.35104.7323.32

    Habitat 2-3-48,097.553,061.4470.9815.1962.51290.8187.2031.10113.8139.5029.66141.4724.67

    Habitat 5-66,464.232,490.1264.745.4646.34236.79107.8937.31120.5680.4131.6487.7813.84

    Habitat 7-813,789.164,663.2477.9978.95128.29602.55246.4227.72414.75136.1543.120.0047.40

    Habitat 97,858.831,090.8328.8786.22246.29337.47422.28107.27680.55252.0851.251,087.98124.79

    Prsence enfant - 15 ans15,846.864,404.6473.7935.38220.81719.96134.2484.86346.55201.2425.94443.94115.53

    Taille foyer = 18,280.472,615.4768.3665.1858.20270.05252.3933.72209.78113.1650.20192.2819.67

    Taille foyer = 215,109.695,692.82130.3292.55116.81437.04437.4864.56560.52181.8366.24489.1953.12

    Taille foyer = 38,794.902,852.7743.7418.71100.74383.8195.9347.50273.6380.9338.04290.1950.10

    Taille foyer = 4 ou plus15,877.214,624.1962.6656.56233.27702.06161.1974.21411.00192.1435.54450.32111.14

    Primaire7,844.792,013.5971.3515.9211.4171.4864.6727.0022.9913.3944.31141.251.57

    Collge17,863.536,092.74126.6417.5837.26741.87127.7050.5264.9650.4455.82508.7834.95

    Lyce8,557.262,527.0026.9736.1938.38351.74195.1358.10102.1162.1925.98233.7529.59

    Enseignement suprieur13,798.415,151.9280.11163.31421.98627.88559.5084.381,264.86442.0363.90538.18167.91

    Revenu (Moins de 24 000 Euros par an)21,288.776,487.95142.0062.8438.19649.54214.3461.12169.87161.1191.33435.0020.72

    Revenu (24 000 ou + par an)19,872.997,173.68118.46143.54437.78915.43555.18123.781,164.30369.3585.55796.35194.85

    Revenu (60 000 ou + par an)1,798.45607.7010.3444.93199.21114.81171.6429.61633.84108.691.8684.3445.75

    Revenu (Refus SR)6,902.242,123.6344.6226.6233.05227.99177.4835.09120.7537.6013.13190.6118.44

    Interview - Retrait10,695.964,403.32125.46102.166.33139.92419.8743.44433.1134.7774.22357.396.69

    Interview - Etudiant, lycen5,372.581,039.043.686.1623.92274.0027.8711.71131.6062.4123.67144.8411.36

    PCSI++ (23 + 3.)3,790.831,278.9725.5139.31310.32214.13148.2029.36554.65209.2022.45179.70134.84

    Interview - Actif PCS+ (2. + 3. + 4.)10,604.993,823.8563.4482.47390.54572.50236.8451.38703.95338.1159.80426.36160.21

    Interview - Actif PCS-15,525.224,915.4990.2214.2177.67726.8195.5492.1097.87103.1118.51387.9855.75

    Interview - Ex Actif PCS+ (retrait)4,609.082,152.9336.2286.946.3391.54323.2033.69416.7128.4826.41218.126.69

    Interview - Ex Actif PCS- (retrait)6,086.882,250.3989.2415.220.0048.3896.669.7616.416.3047.81139.270.00

    PCSC++ (23 + 3.)5,830.731,795.5332.1656.25341.33264.95226.7633.38641.36215.0019.74230.00126.37

    Chef- Actif PCS+ (2. + 3. + 4.)14,810.224,797.8771.0397.85432.83736.06328.3057.91793.19364.7066.76498.62180.77

    Chef - Actif PCS-16,840.114,850.6188.895.4555.13779.5960.2191.9785.23118.3519.03431.7342.00

    Chef - Ex Actif PCS+ (retrait)5,928.362,748.4738.2998.666.33114.55410.0142.63487.3728.4821.13325.046.69

    Chef - Ex Actif PCS- (retrait)6,813.822,472.2792.0322.460.0070.2362.307.4330.707.6262.83114.990.00

    Type d'habitation - Maison individuelle31,112.2611,513.69173.98136.10324.58956.24442.7693.54757.00225.87103.05660.55153.10

    Type d'habitation - Appartement16,663.314,119.22131.1096.90184.44836.73500.73126.46695.96340.2286.97759.4280.91

    Statut d'occupation - Propritaire28,004.4010,358.67139.66159.43356.99845.49672.6085.161,043.73277.2796.76735.98151.17

    Statut d'occupation - Locataire19,088.205,097.25157.9266.83144.70915.02239.28131.60382.45273.9791.48664.9475.24

    Nombre de voitures : 2 ou +19,793.877,262.63103.9177.51312.16878.36339.7079.55720.04218.1560.27482.18140.32

    Temps pass hors domicle : 0-1h5911,889.433,803.8958.1148.7240.31249.71229.2528.08281.0752.1050.78332.0732.72

    Temps pass hors domicle : 2-5h5915,617.625,350.21132.35112.5489.11449.42369.6088.37536.9197.9857.84427.9834.10

    Temps pass hors domicle : 6-9h599,883.433,108.8054.7934.4781.65374.83172.5955.93228.5768.1142.47288.8938.64

    Temps pass hors domicle : 10h ou +10,497.613,461.3859.8237.27297.96712.84173.3447.61408.37348.3938.93363.50128.55

    ldp6brut - BUP

    BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)

    BUP 2003 - Performances LDP sur ensemble et cibles sociodmographiques BRUT BUP6

    TOTALLDP PQR66LDP Aujourd'hui en FranceLDP La CroixLDP Les EchosLDP L'EquipeLDP Le FigaroLDP France-SoirLDP Le MondeLDP LibrationLDP L'HumanitLDP ParisienLDP La Tribune

    LDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDP

    TOTAL19,947.006,668.0015296202694335986592708168493

    Homme9,673.003,881.0011239144616148653841764742956

    Femme10,274.002,787.004057587818733275943425537

    15-24 ans3,091.00641641115113650276996

    25 - 49 ans9,599.002,997.005727111413118562881842631661

    50 - 64 ans4,027.001,689.003832761078726237502717225

    65 ans ou plus3,230.001,341.0051334231171084922971

    Homme 15-34 ans3,363.001,140.001553429321188367815213

    Homme 35-59 ans4,388.001,825.0049191022915733217972418142

    Homme 60 ans ou plus1,922.0091648158327014841215961

    Femme 15-34 ans3,394.0035837165026855384757

    Femme 35-59 ans4,531.001,540.00182339239523165511710029

    Femme 60 ans ou plus2,349.0088919273566255513801

    Homme actif6,353.002,537.00532513749575452741532529153

    Homme inactif3,320.001,344.0059147121732011023221383

    Femme active5,554.001,445.00142554458624189751412935

    Femme inactive4,720.001,342.00263243310198619201262

    IDF4,084.006351542110177170553471453063350

    Province15,863.006,033.00137549251716543312125515143

    Rural4,594.001,774.003218151272611522411459

    Habitat 2-3-43,251.001,259.00367151123014481313576

    Habitat 5-62,634.001,048.002921783371254289377

    Habitat 7-85,846.002,040.00403050209819174662124

    Habitat 93,622.005471539105163161523311392754547

    Prsence enfant - 15 ans7,359.002,133.0036189030571382131031323753

    Taille foyer = 13,127.001,014.00312319907613765118918

    Taille foyer = 25,958.002,251.0067365015813230214822922216

    Taille foyer = 33,753.001,250.00227401573919130431813819

    Taille foyer = 4 ou plus7,108.002,153.003230932898836239941623350

    Primaire2,600.0072539622014105217611

    Collge6,661.002,292.005981126340242323222198

    Lyce3,653.001,071.0017101414858255025121189

    Enseignement suprieur7,033.002,580.003772175263223395812203028675

    Revenu (Moins de 24 000 Euros par an)7,782.002,397.0067231222465235157371817

    Revenu (24 000 ou + par an)9,615.003,470.006160177389212625661983841378

    Revenu (60 000 ou + par an)1,008.00327621834869153525225423

    Revenu (Refus SR)2,550.0080124131381581342156908

    Interview - Retrait3,974.001,758.0074342391151811914311631

    Interview - Etudiant, lycen2,058.004022369312450196634

    PCSI++ (23 + 3.)2,509.00853162513711680203491311312766

    Interview - Actif PCS+ (2. + 3. + 4.)6,119.002,179.003344171289123334311953226175

    Interview - Actif PCS-5,788.001,803.003462025138363233715913

    Interview - Ex Actif PCS+ (retrait)1,732.008602128224911411311121011

    Interview - Ex Actif PCS- (retrait)2,242.0089853615244631962

    PCSC++ (23 + 3.)4,172.001,270.002035153152121254231421216967

    Chef- Actif PCS+ (2. + 3. + 4.)8,676.002,784.004051184364167404922113631483

    Chef - Actif PCS-5,717.001,652.00322142592333233361608

    Chef - Ex Actif PCS+ (retrait)2,097.001,028.0022322301091612411101351

    Chef - Ex Actif PCS- (retrait)2,402.0095154821184842456

    Type d'habitation - Maison individuelle13,099.004,897.009358129390163433701154531660

    Type d'habitation - Appartement6,771.001,732.00593873304171552881543636733

    Statut d'occupation - Propritaire11,841.004,399.008065140333226424661324234462

    Statut d'occupation - Locataire7,698.002,130.00682959348100541791293833129

    Nombre de voitures : 2 ou +8,900.003,297.005233121349140373391042623860

    Temps pass hors domicle : 0-1h594,513.001,450.00321817866512116272215113

    Temps pass hors domicle : 2-5h596,495.002,253.0069443716912739213402821516

    Temps pass hors domicle : 6-9h594,213.001,356.002618311566722125361912512

    Temps pass hors domicle : 10h ou +4,660.001,584.00251611728174252051661218852

    ldpbrut - PQ

    PQRN 2003 - Cumul 12 mois

    PQRN 2003 - Performances LDP sur ensemble et cibles sociodmographiques BRUT

    TOTALLDP - Quotidiens - Total PQR66LDP - Quotidiens - Aujourd'hui en FranceLDP - Quotidiens - La CroixLDP - Quotidiens - Mardi-Dimanche - Les EchosLDP - Quotidiens - L'EquipeLDP - Quotidiens - Le FigaroLDP - Quotidiens - France SoirLDP - Quotidiens - Le MondeLDP - Quotidiens - LibrationLDP - Quotidiens - L'HumanitLDP - Quotidiens - Le ParisienLDP - Quotidiens - Mardi-Dimanche - La Tribune

    TOTAL22,8007,21214211924688046710878932899799117

    Homme10,9353,6778951157753250574581976143867

    Femme11,8653,535536889127217513311313836150

    15-24 ans3,24474411713186424110276997

    25 - 49 ans10,4772,8006521173469151503342023237784

    50 - 64 ans4,9611,93834254916512432218783721424

    65 ans ou plus4,1181,730326611601502212721241092

    Homme 15-34 ans3,755934246393286011133681214822

    Homme 35-59 ans4,7061,644431210533384272021043020945

    Homme 60 ans ou plus2,4741,0992233139210619123251981

    Femme 15-34 ans3,7087598102463441010541810014

    Femme 35-59 ans4,8221,419231458487422150711416032

    Femme 60 ans ou +3,3351,357224471699197619161014

    Homme actif6,8492,2025719139534131392811613530961

    Homme inactif4,0861,4753232182191191817736261296

    Femme active5,9041,578251879758022197981819545

    Femme inactive5,9611,957285010521372913433201665

    IDF5,0006862842128234257493591753766755

    Province17,8006,52611477118646210594301536213262

    Rural5,7962,116412938207561910742146015

    Habitat 2-3-43,9111,48118171812950128224138312

    Habitat 5-63,1501,181167171163711652823758

    Habitat 7-85,5251,83640305222181191947016130

    Habitat 94,4185982736121207243473411643358052

    Prsence enfant - 15 ans7,6091,98441121143339128223942327344

    Taille foyer = 14,4581,3162142331269116157762214519

    Taille foyer = 27,1452,615515060223195372661054224134

    Taille foyer = 34,1361,276288481997822158541515022

    Taille foyer = 4 ou +7,0612,005421910533210333208932026342

    Primaire3,1871,33220123352315108151104

    Collge6,4642,251411615198603250192723712

    Lyce5,3221,6865020322759132122522219418

    Enseignement suprieur7,8271,9433171196372293296072493525883

    Revenu (Moins de 24 000 Euros par an)11,6903,872675434347129542231024436420

    Revenu (24 000 - 60 000 Euros par an)7,0262,1945132127384188353641563529366

    Revenu (60 000 ou + par an)8621863570537231224253225

    Revenu (Refus SR)3,2229602128159678168028151106

    Interview - Retrait5,3812,2744564131141653418133381702

    Interview - Etudiant, lycen2,5805259511132412104273725

    PCSI++ (23 + 3.)2,503590171612714010612267126189864

    Interview - Actif PCS+ (2. + 3. + 4.)6,4451,6854230193364168314022143226291

    Interview - Actif PCS-6,3082,09540725245433076452124215

    Interview - Ex Actif PCS+ (retrait)2,7501,12426481282137221643024982

    Interview - Ex Actif PCS- (retrait)2,6281,147191613228121731472

    PCSC++ (23 + 3.)3,5037822027139184141133191412012567

    Chef - Actif PCS+ (2. + 3. + 4.)8,2512,0994842198447219354582263930894

    Chef - Actif PCS-7,5212,337398302804336101461826416

    Chef - Ex Actif PCS+ (retrait)3,1001,270314714911532617233231224

    Chef - Ex Actif PCS- (retrait)2,8151,24019162412681841776

    Type d'habitation - Maison individuelle13,9535,0018167120511209583611305635061

    Type d'habitation - Appartement8,1811,9525946125350246474211934244056

    Statut d'occupation - Propritaire14,5375,0848781162514317585011765941873

    Statut d'occupation - Locataire7,6151,928523178348133492601433635839

    Nombre de voitures : 2 ou +10,7163,5427141139478208403611363727861

    Temps pass hors domicle : 0-1h594,2691,3182425117872168720151379

    Temps pass hors domicle : 2-5h596,7612,24040444619114342224773719313

    Temps pass hors domicle : 6-9h594,9201,6072925412109616183651415823

    Temps pass hors domicle : 10h ou +6,5141,9494624145391146342821603329969

  • 2. VALIDATION INTERNE DES MODELES

    PQ LNM Graph3

    502.7847

    436.1501

    125.8935

    452.7496

    232.7668

    127.5249

    179.9124

    241.151

    81.7213

    121.7682

    199.7337

    114.6482

    357.5094

    145.2753

    241.8176

    194.3325

    799.3649

    139.5698

    74.6483

    93.1174

    77.6876

    3.9799

    689.5016

    326.0896

    164.2823

    279.2853

    191.4675

    303.8996

    189.3387

    89.7821

    113.5874

    288.1409

    311.186

    100.9166

    88.4221

    144.794

    355.137

    335.1797

    124.5142

    94.6521

    399.7908

    528.1171

    Le Parisien

    Sexe - Homme

    Or