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ATELIER AUDIENCE. 27 avril 2006. LA NOUVELLE ETUDE AEPM. Jean Louis MARX. Comment est mesurée l’audience de la Presse Magazine. Les informations à recueillir. La date de dernière lecture La fidélité des lecteurs L'origine du dernier numéro lu Les lieux de lecture Les reprises en mains - PowerPoint PPT Presentation
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ATELIER AUDIENCE27 avril 2006
LA NOUVELLE ETUDE AEPMJean Louis MARX
Comment est mesure laudience de la Presse Magazine
Les informations recueillirLa date de dernire lectureLa fidlit des lecteursL'origine du dernier numro luLes lieux de lectureLes reprises en mains
Ncessit de slectionner les titres que linterview a le plus de chances davoir lu rcemment
Pour les 180 Magazines tudis
La question FiltreLu, parcouru, consult" au cours des 12 derniers mois180 magazines28/30 magazines Numro quelconque mme ancien"Prsentation des logos pour faciliter l'identificationRegroupement des magazines par centre d'intrtOrdre des titres parfaitement alatoire (effet de liste)
Enqute en face face au domicile
La difficult de la question Filtre
Cest la seule question pose pour tous les titres tudis
Question rptitiveeffet de lassitude
Nombre de titres et dure de la question Filtre
Lordre des questions:VerticalitFiltrePour tous les magazines
HabitudesPour tous les magazines ayant pass le FiltreDDL
ProvenancePour tous les magazines lus en LDP
Nombre de numros lusNombre de prises en mainPour les magazines lus la veilleLieux de lecture
1993 2006Trois versions de lenqute
Evolution du nombre de titres tudis
Pour tudier plus de titres, lenqute AEPM a chang 2 fois de mthodologie
1993 Papier crayonEchantillon annuel: 15 000 interviews
Terrain: Ipsos, Isl, TNS Sofrs
Traitement des donnes: Eole
Contrle et audit: CESP
Le questionnaireQuestionsGuidagesRponses
Le matriel denquteCarnet de logosCartes rponse
Les inconvnients du papier crayonDeux carnets: on ne mlange pas les priodicits au niveau du filtre
Rotations non quitables
Pas de logo aprs le filtre
Questionnaire complexe risque d'oublis
1999 CAPI double cranEchantillon annuel: 20 000 interviews
Terrain: Ipsos, Isl, TNS Sofrs
Traitement des donnes: Eole
Contrle et audit: CESP
Le matriel denquteOrdinateur interview
LogosGrilles de rponse
Ordinateur enquteur
QuestionnairesConsignes d'interviewEnregistrement des rponsesTransmission des donnes
Les avantages du CAPI double cranElimination des biais d'enqute
Questionnaire plus facile administrer
Attention de l'interview et confort de l'interview
Contrle du terrain
Image de srieux et de modernit
2006 La PSL (Prsentation Simultane des Logos)Echantillon annuel: 24 000 interviews
Terrain: Ipsos, Isl, TNS Sofrs
Traitement des donnes: Eole
Contrle et audit: CESP
On commence chaque famille sur un nouvel cranLa dure du Filtre passe de 16 minutes 12 / 13 minutes
Objectif N1Raccourcir la dure du Filtre
Impossible de rajouter des titres
Objectif N1Raccourcir la dure du Filtre
Test de la mthode PSL (mai / juin 2005)1120 (168 titres)
Vague de janvier / fvrier 20061206 (177 titres)
Objectif N2Etudier de nouvelles familles de magazinesMagazines gratuits
Magazines daudience moyenne (400 000 lecteurs minimum)
Objectif N2Les titres daudience moyenneAbaisser le seuil de publication de 500 000 400 000 lecteurs LDP
Le seuil de significativit est fix 200 lecteurs non pondrs et lchantillon passe de 20 000 24 000 personnes par an
Conditions dadmission: DPF dau moins 80 000 exemplaires ou a dfaut audience de 400 000 lecteurs LDP
Objectif N2Les magazines gratuitsConditions dadmission:
Condition spciale: Mise en distribution contrle dau moins 200 000 exemplaires (ou dfaut 400 000 lecteurs LDP)
Conditions communes tous les titres:PigeAnciennetTerritoire de diffusion
10 nouveaux titres tudis depuis janvier 2006HebdomadairesMensuelsBimestriels
Elaboration dune base de donnes unifie presse pour la construction de plans mixtes quotidiens x magazines Franoise DUPONTPrsentation de la BUP
LES ETUDES DAUDIENCE DE LA PRESSEDeux tudes de rfrence :ltude EPIQ (Etude sur la Presse dInformation Quotidienne) ralise par tlphone
ltude AEPM (Etude dAudience de la Presse Magazine) ralise en face face
CONTEXTEDemande du march : Disposer dune base de donnes permettant une exploitation mdiaplanning combinant les quotidiens et les magazines. Proposition du CESP :Approche fonde sur lutilisation de modles statistiques de prvision et de redressement.Cration dune nouvelle base de donnes complmentaire qui ne se substitue pas aux deux tudes daudience de rfrence.
La mthodologie mise en uvre par le CESP pour llaboration de la BUP
1. LA MODELISATION DES AUDIENCES LDP ET LNM DANS LETUDE PRESSE QUOTIDIENNEModle statistique de prvision permettant destimer les audiences individuelles LDP et LNM des quotidiens nationaux et du PQR66 :Dans le fichier de ltude Presse Quotidienne A partir des variables communes aux deux tudes :Audience 12 mois et habitudes de lecture des quotidiens et des neuf magazines communsVariables socio - dmographiquesUn modle par quotidien national et un modle pour le PQR66 sur chaque indicateur, soit 24 modles
1. LA MODELISATION DES AUDIENCES LDP ET LNM DANS LETUDE PRESSE QUOTIDIENNEConstruction des modles dans le fichier PQ : Sur les lecteurs 12 mois (LDP et LNM nulles affectes aux non lecteurs 12 mois)Croisement de la LDP et de la LNM avec lensemble des modalits des variables communes disponibles et classement selon les khi-deux dcroissantsConstruction du modle (rgression multiple avec slection optimales des modalits - mthode de Furnival et Wilson)
Modle LDP : PQR66Score > seuil* LDP Oui Score < seuil* LDP Non* seuil ajustant le niveau de LDP par classe dhabitude
2. VALIDATION INTERNE DES MODELES
PQ LNM Graph3
502.7847
436.1501
125.8935
452.7496
232.7668
127.5249
179.9124
241.151
81.7213
121.7682
199.7337
114.6482
357.5094
145.2753
241.8176
194.3325
799.3649
139.5698
74.6483
93.1174
77.6876
3.9799
689.5016
326.0896
164.2823
279.2853
191.4675
303.8996
189.3387
89.7821
113.5874
288.1409
311.186
100.9166
88.4221
144.794
355.137
335.1797
124.5142
94.6521
399.7908
528.1171
Le Parisien
Sexe - Homme
Origine
Modle
Comparaison tude PQ 2003 : Origine / ModleLNM brute sur cibles
PQ LNM Graph2
290.9395
205.9124
52.49
297.1945
118.1525
29.0149
93.1993
160.0144
37.7259
70.6552
112.6025
22.6547
224.4909
66.4487
153.3574
52.5549
242.3186
254.5333
62.7709
48.3176
46.2059
113.1096
226.4478
164.7703
106.6598
149.1109
91.6828
149.3984
54.2155
44.7597
175.8202
302.5006
75.3478
45.4951
8.7204
194.1915
324.3235
87.1431
48.7057
12.4027
206.6831
283.1697
Libration
Sexe - Homme
Origine
Modle
Comparaison PQRN 2003 : Origine / ModleLNM brute sur cibles
PQ LNM Graph1
939.2361
191.5879
264.3356
578.0727
209.548
78.8677
431.2838
395.9485
112.0038
87.8964
80.2938
23.3977
643.7452
295.4909
110.8559
80.7321
271.044
859.7801
263.8962
184.1623
153.7537
287.7962
241.2158
432.8359
148.5269
299.452
261.7911
421.054
142.2831
198.0637
161.444
411.8783
342.7228
94.4769
47.8062
217.9443
528.6402
408.5004
105.3387
56.5642
666.5326
441.6944
L'Equipe
Sexe - Homme
Origine
Modle
Comparaison tude PQ 2003 : Origine / ModleLNM brute sur cibles
PQ LDP Graph3
448
351
85
322
270
122
142
185
121
73
131
147
274
174
163
188
695
104
54
69
64
3
609
230
148
268
158
225
254
66
97
232
205
168
86
114
271
225
205
76
342
447
Le Parisien
Sexe - Homme
Origine
Modle
Comparaison PQRN 2003 : Origine / ModleLDP brute sur cibles
PQ LDP Graph2
219
109
30
218
73
7
82
120
17
45
57
7
190
29
97
12
171
157
32
35
26
74
161
90
82
103
57
86
13
20
150
242
45
12
1
159
245
48
16
3
118
204
Libration
Sexe - Homme
Origine
Modle
Comparaison tude PQ 2003 : Origine / ModleLDP brute sur cibles
PQ LDP Graph1
742
138
169
486
178
47
319
351
72
58
61
19
573
169
80
58
253
627
182
134
107
228
229
328
117
238
207
318
91
108
171
392
261
58
33
220
481
281
65
37
489
373
L'Equipe
Sexe - Homme
Origine
Modle
Comparaison tude PQ 2003 : Origine / ModleLDP brute sur cibles
LNM PQRN Origine-Modle
8812121414
Effectif cibleL'EquipeLibrationLe Parisien
PQRNOrigineModleOrigineModleOrigineModle
Ensemble22,8001,1261,131497497939939
Sexe - Homme10,935940939297291511503
Sexe - Femme11,865186192200206427436
Age 15-24 ans3,2442672645552120126
Age 25-49 ans10,477575578297297462453
Age 50-64 ans4,961207210115118231233
Age 65 ans ou plus4,11878793129125128
Homme 15-34 ans3,7554374319893180180
Homme 35-59 ans4,706390396162160246241
Homme 60 ans et +2,47411311237388682
Femme 15-34 ans3,70888886571121122
Femme 35-59 ans4,8227580111113196200
Femme 60 ans et +3,33524232423110115
Homme actif6,849647644231224364358
Homme inactif4,0862932956766148145
Femme active5,904103111148153242242
Femme inactive5,96184815253186194
Rgion INSEE : Ile de France5,000263271245242793799
Rgion INSEE : Province17,800863860251255146140
Habitat 1 (Communes rurales)5,79626526467637475
Habitat 2-3-4 (Agglo. 2000-20000 h.)3,91118218446489593
Habitat 5-6 (Agglo. 20000-100000 h.)3,15016015445468478
Habitat 7-8 (Agglo. > 100000 h.)5,52528628810911334
Habitat 9 (Agglomration Parisienne)4,418235241229226684690
Prs enf -157,609429433161165323326
Taille foyer = 14,458157149102107166164
Taille foyer = 27,145290299150149284279
Taille foyer = 34,1362552629492189191
Taille foyer = 4 ou +7,061424421150149299304
Interview - Retrait5,3811401425354188189
Interview - Etudiant/Lycen2,58020119848458690
PCSI++2,503168161178176116114
Interview - Actif PCS+6,445418412303303297288
Interview - Actif PCS-6,3083313437675309311
Interview - Ex-actif PCS+ (retrait)2,75097944745104101
Interview - Ex-actif PCS- (retrait)2,6284348798488
PCSC++3,503223218197194144145
Chef - Actif PCS+8,251535529326324362355
Chef - Actif PCS-7,5213944098687327335
Chef - Ex-actif PCS+ (retrait)3,1001061055249128125
Chef - Ex-actif PCS- (retrait)2,81557579129195
Type d'habitation - Maison individuelle13,953668667206207398400
Type d'habitation - Appartement8,181435442282283530528
LDP PQRN Origine-Modle
8812121414
Effectif cibleL'EquipeLibrationLe Parisien
PQRNOrigineModleOrigineModleOrigineModle
Ensemble22,800880880328328799799
Sexe - Homme10,935753742197219438448
Sexe - Femme11,865127138131109361351
Age 15-24 ans3,24418616927309985
Age 25-49 ans10,477469486202218377322
Age 50-64 ans4,9611651787873214270
Age 65 ans ou plus4,1186047217109122
Homme 15-34 ans3,7553283196882148142
Homme 35-59 ans4,706333351104120209185
Homme 60 ans et +2,4749272251781121
Femme 15-34 ans3,7086358414510073
Femme 35-59 ans4,82248617157160131
Femme 60 ans et +3,3351619197101147
Homme actif6,849534573161190309274
Homme inactif4,0862191693629129174
Femme active5,90475809897195163
Femme inactive5,96152583312166188
Rgion INSEE : Ile de France5,000234253175171667695
Rgion INSEE : Province17,800646627153157132104
Habitat 1 (Communes rurales)5,79620718242326054
Habitat 2-3-4 (Agglo. 2000-20000 h.)3,91112913424358369
Habitat 5-6 (Agglo. 20000-100000 h.)3,15011610728267564
Habitat 7-8 (Agglo. > 100000 h.)5,525221228707413
Habitat 9 (Agglomration Parisienne)4,418207229164161580609
Prs enf -157,6093333289490273230
Taille foyer = 14,4581261177682145148
Taille foyer = 27,145223238105103241268
Taille foyer = 34,1361992075457150158
Taille foyer = 4 ou +7,0613323189386263225
Interview - Retrait5,381114913313170254
Interview - Etudiant/Lycen2,58013210827207266
PCSI++2,5031401711261509897
Interview - Actif PCS+6,445364392214242262232
Interview - Actif PCS-6,3082452614545242205
Interview - Ex-actif PCS+ (retrait)2,7508258301298168
Interview - Ex-actif PCS- (retrait)2,6283233317286
PCSC++3,503184220141159125114
Chef - Actif PCS+8,251447481226245308271
Chef - Actif PCS-7,5212802814648264225
Chef - Ex-actif PCS+ (retrait)3,10091653316122205
Chef - Ex-actif PCS- (retrait)2,8154137437676
Type d'habitation - Maison individuelle13,953511489130118350342
Type d'habitation - Appartement8,181350373193204440447
LDP LE MONDE
874.49779
580.42136
122.01883
518.06523
429.10093
385.73416
174.50815
392.70886
307.28078
124.23124
260.04868
196.14143
484.17725
390.32054
317.64256
262.7788
704.90421
750.01494
125.24594
113.80651
120.56444
414.7491
680.55316
346.54784
209.77787
560.51591
273.6283
410.99707
433.11153
131.59712
554.64553
703.95333
97.86649
416.7053
16.40624
641.35823
793.19259
85.22654
487.37288
30.70318
756.99671
695.96456
Le Monde
Sexe - Homme
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)
LDP LE FIGARO
415.50145
531.49877
37.42459
209.84149
241.66796
458.06618
43.35878
138.20835
233.93431
50.94311
197.60511
282.95055
164.19579
251.30566
168.18926
363.30951
442.40232
504.5979
83.20581
87.20234
107.8917
246.42119
422.27919
134.23832
252.39457
437.48116
95.93217
161.19231
419.86514
27.87449
148.19926
236.84212
95.54293
323.20299
96.66215
226.75878
328.29698
60.20648
410.00788
62.30243
442.75993
500.73151
Le Figaro
Sexe - Homme
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)
LDP L'EQUIPE
1562.93795
230.03412
411.99435
940.54845
340.95313
99.47614
701.22403
749.89331
111.82061
146.14587
58.68497
25.20329
1184.57125
378.3667
114.74323
115.29089
374.42156
1418.55052
325.35746
290.8093
236.78613
602.55177
337.46741
719.95504
270.05385
437.04136
383.81393
702.06293
139.92405
273.9954
214.13304
572.50091
726.81357
91.54305
48.381
264.94937
736.06456
779.58829
114.55014
70.23418
956.24464
836.72744
L'Equipe
Sexe - Homme
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)
LDP LIBERATION
386.43581
181.61959
71.10431
340.98062
135.12076
20.84971
141.08899
216.01632
29.3305
79.56964
86.30806
15.74189
314.46854
71.96727
126.75539
54.8642
265.47973
302.57567
59.92591
39.49825
80.40598
136.15024
252.07501
201.23609
113.15779
181.82687
80.93056
192.14019
34.77298
62.41251
209.19564
338.11464
103.10929
28.47528
6.2977
215.00223
364.69912
118.34589
28.47528
7.61508
225.87399
340.22353
Libration
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)
LDP LE PARISIEN
788.59328
633.37028
207.92025
586.87038
425.12626
202.04667
253.78664
349.44278
185.36386
165.68039
275.84934
191.84054
512.53795
276.05533
301.80364
331.56664
1280.56594
141.39762
104.72586
141.47188
87.78267
0
1087.98314
443.94092
192.27513
489.18555
290.18731
450.31556
357.38834
144.83885
179.69943
426.36244
387.97914
218.11659
139.27175
230.0026
498.62385
431.73121
325.04216
114.99049
660.5519
759.42002
Le Parisien
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LDP sur cibles (en milliers)
LNM LE MONDE
1203.9592773
924.7898354
331.7132822
891.0533633
513.7343105
392.2481566
353.1519019
561.5542186
289.2531568
309.6122948
396.6523363
218.5252042
744.3800995
459.5791777
507.0093352
417.7805002
821.2236302
1307.5254824
268.2940111
218.8909984
205.6055559
643.964473
791.9940742
630.4961634
375.7960956
683.2453771
417.8524079
651.8344779
434.5217299
289.5746412
542.6230381
889.2794791
362.1099556
344.3301138
90.191616
682.3445219
1107.9215276
371.3932163
396.1139752
112.9304882
1149.4379345
977.5416458
Le Monde
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)
LNM LE FIGARO
679.0088389
623.1697332
153.2974076
458.1181023
327.2915615
363.4715008
169.6265328
283.5758342
225.8064719
146.185847
257.5682409
219.4156453
376.7612118
302.2476271
274.7477995
348.4219337
583.4007754
718.7777967
136.4563839
134.0186235
133.9388722
340.3412264
557.4234662
331.5504097
276.4085111
466.3646663
196.7252778
362.4185178
366.0334256
124.5901681
242.2016846
416.4808051
235.0282062
291.6733352
74.3600904
343.7913269
553.6114826
217.452003
355.602484
74.1362455
633.8038015
665.4388376
Le Figaro
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)
LNM LE PARISIEN
891.5040771
783.3457031
241.9051652
779.3427876
415.5043101
238.0975173
290.2412761
453.623437
147.639364
240.1481007
379.740772
163.4568304
627.1574671
264.34661
453.6774491
329.668254
1482.9743502
191.87543
134.8469811
172.7263936
109.7092128
0
1257.5671926
557.6467733
238.1035454
541.9498384
360.3360655
534.4603308
322.6433939
144.2844492
200.5128733
505.0338013
575.8011149
142.4804182
180.1629757
271.6158354
615.1893856
580.5958441
197.4383121
204.5336456
748.1811845
921.8760299
Le Parisien
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)
LNM LIBERATION
539.4693753
362.015421
110.4294936
501.1321697
227.1458599
62.7772731
162.5950861
318.4935509
58.3807383
129.6965061
194.3165689
38.002346
415.306168
124.1632073
247.2056462
114.8097748
411.052688
490.4321083
84.3594181
77.7424363
99.3524134
249.1814636
390.8490649
325.5661238
174.6741516
243.7717105
172.7393442
310.2823695
86.2091973
90.6594459
276.6425717
484.0566668
178.4551473
69.0780793
17.131118
324.9666622
559.6070846
176.5192875
78.1008502
28.7354853
414.5769499
486.4237579
Libration
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)
LNM L'EQUIPE
1924.029855
415.9935948
603.4109145
1134.1644098
424.3911319
178.0569935
886.5567722
839.196528
198.2765548
201.0171584
164.4366695
50.5397669
1280.78997
643.2398849
237.1253198
178.868275
479.5813906
1860.4420592
455.4647904
388.3587411
326.595743
741.8542409
427.7499343
875.7522278
307.5269212
603.0656276
511.4647466
917.6786297
256.1788091
444.7751395
220.5960022
628.9836052
888.9316846
140.4767809
115.7020282
331.9459083
881.2497159
992.8295523
165.360622
153.8680251
1343.4076669
992.8060468
L'Equipe
Sexe - Homme
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003LNM sur cibles (en milliers)
LNM LES ECHOS
479.7273446
278.8212967
66.2960175
392.3559451
260.2803538
39.6163248
126.0984547
306.327084
47.3018059
68.239295
188.4982429
22.0837588
387.852758
91.8745866
223.6963421
55.1249546
321.0939124
437.4547289
84.9000529
90.9663615
81.0000229
205.4492612
296.2329428
294.1959582
111.0924649
199.3676699
155.7958427
292.229953
51.8795568
60.3405959
322.5899375
484.0915332
127.4575669
44.9013764
6.9781804
359.2104882
547.5976302
109.3923021
53.4084275
4.3428231
471.7105604
284.2863666
Les Echos
Sexe - Homme
Etude PQRN 2003
BUP 2003
Comparaison BUP 2003 / PQRN 2003
LNM sur cible (en milliers)
LNM propre utile BUP6
Indices calculs si effectifs bruts >40
445566778899101011111212131314141515
Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune
PQRNBUPPQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndice
Ensemble48,06448,06417,79817,7981004564561003443441007597591002,3402,3401001,3021,3021004524521002,1292,1291009019011003203201001,6751,675100435435100
Sexe - Homme23,08223,0809,0088,92899271272101148154104484480991,9411,92499687679992302571121,2191,204995555399718318810391489298258272105
Sexe - Femme24,98224,9848,7908,8691011851839919619097275279101399416104615623101222195889099251023463621041371329676178310317616392
Age 15-24 ans7,5447,5461,9721,979100597402114074660598603101181153854531038533286126110873935023624210343640
Age 25-49 ans20,47720,4766,5996,60810018821811651600431392911,1191,13410141945810919919910085989110449050110211613611779177999228237104
Age 50-64 ans10,32410,3234,5224,50610011395847793021526012143942497323327101123122050651410221822710497920421416991351180
Age 65 ans ou plus9,7189,7194,7044,7051009668019417791404001841789738036396851010378392104686306757022723810530160
Homme 15-34 ans7,7217,7212,2602,23899838310013110131126968998879917517097554503793539317916391354103062909563930
Homme 35-59 ans9,83410,2393,9494,110104124134108385202993061037988391052462841151121341195165621092963181079611812345345410017016195
Homme 60 ans et +5,5275,1202,7982,581926355097900544702441988126622685637803252898980580523001551489525170
Femme 15-34 ans7,6417,6431,9001,93310244640251707268018620110815514694483303083101011191301093623023024010546570
Femme 35-59 ans10,08310,3013,4873,719107778204458017618810716016410321525812011710804033979818319410662730351380108105920
Femme 60 ans et +7,2587,0413,4033,217956437012711502622053510245219905753019821911045380393601801639126130
Homme actif14,34914,1615,3175,2629917918510450650398388971,3491,2819537237710115115910571574410440441510311613211466762794203207102
Homme inactif8,7338,9193,6913,666999287949889086920592643109315302967898050546091151124826756024726410755650
Femme active11,78511,9693,8493,93110281881104654020522410920723711524727511112310305035071012472471007070042945410612512196
Femme inactive13,19813,0154,9414,9381001049591150136917055019217993368348959991040741810399115116676103323309951420
Rgion INSEE : Ile de France8,8688,8681,5441,5631011111421288796031832110147248010258158310019021111182782199403411102961061111,4781,483100168183109
Rgion INSEE : Province39,19639,19616,25416,2341003443139125724897440437991,8681,860100721719100262240921,3021,30810049949098224213951971929726725294
Habitat 1 (Communes rurales)11,85811,8544,9765,2001047785111787101138505244558715713687745702732689811884725043011513511866570
Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,4263,4191005675046390829103563881091371349852550218219101857803951015317311350450
Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,7272,6939961630403006481032932799101134133484701992061038399120534401171109438420
Habitat 7-8 (Agglo. > 100000 h.)13,77913,7895,3235,1619715610366105114109200205103707742105353340961029506496449923624910688870500121121100
Habitat 9 (Agglomration Parisienne)7,8587,8591,3461,32598106129122768902992969942542810155555710017619811378979210038039110389961081,2851,25898160170106
Prs enf -1515,85215,8474,8544,8581001311641253641029629499876876100299332111139132956106301032813261166987057355897149177119
Taille foyer = 17,8308,2802,6992,88510756660101900921110267308115199276139728803413761101601751095559022623810557520
Taille foyer = 215,79015,1106,8266,61697166139831501419421919991615603985134669113515111273568393278244881279505215421041301150
Taille foyer = 39,3968,7953,3723,19695979598404701671569358951187240197829481041441810118517394647703693609894880
Taille foyer = 4 ou +15,04815,8774,9005,10010413615611553660280292104869918106350362104152131866386521022793101117489055953496153179117
Interview - Retrait10,70110,6965,2655,198991129181176167956152028525690379366971091210451435961048608569030132310742310
Interview - Etudiant/Lycen5,3745,3731,2451,3151064147016110546003944451131331250221803222909099910302601471449835590
PCSI++3,8003,7911,0731,04597333803243030632310525922185234242103304605425431002662771043437015620112815613587
Interview - Actif PCS+10,62410,6053,3103,4451049411312064891404844841006926299140541610387105122886889100473484102719713742350511925223392
Interview - Actif PCS-15,50915,5255,8565,74898165161983230011812708648891032142351101881578433136210917917810011510506735768677950
Interview - Ex-actif PCS+ (retrait)5,5854,6092,6542,1118068480130132101534502011407032529290735804013448690690592701711428338230
Interview - Ex-actif PCS- (retrait)5,1096,0872,6053,08711844440463408708411605474035630499001417026420130180139480
PCSC++5,8325,8311,5261,571103415005260034335910537033290322344107435806746821013093251054341020327213417815889
Chef - Actif PCS+14,52014,8104,3644,57810511214012586109126511548107933881955375541031131251111,0841,10810252156010792113123551615112269281105
Chef - Actif PCS-17,13716,8406,0435,9119817517910236240138109093599310621721710018515383387371961861779510311306665818789860
Chef - Ex-actif PCS+ (retrait)6,7655,9283,2112,74185856101331531156053022916572401356899078044939688110780622402251978844270
Chef - Ex-actif PCS- (retrait)6,0546,8143,0783,45711253490494001740141154109507403961064113023290465401592051294100
Type d'habitation - Maison individuelle29,99831,11212,28812,8921052322401042032241103924721201,3781,34398619634102224219989841,14911738741510717317098693748108221256116
Type d'habitation - Appartement16,66016,6634,8824,757972192159812611995361284799159931096646651002182321061,11997887500486971441501049609229621117985
Moyenne indices1001031051019910110299101111103101
Minimum806691797082838672958385
Maximum118128140121115139122117120137139119
nb < 80110120001000
nb > 120042202100340
&C&"Arial,Gras"&14Performances de la BUP LNM pondres sur critres sociodmographiques (en milliers)
&L&9CESP - Groupe de travail Rapprochement PQ PM - &D
LDP propre utile BUP6
Indices calculs si effectifs bruts >40
445566778899101011111212131314141515
Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune
PQRNBUPPQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndicePQRNBUPIndice
Ensemble48,06448,06415,78515,7851003053051002332331005095091001,7931,7931009479471002202201001,4551,4551005685681001901901001,4221,422100234234100
Sexe - Homme23,08223,0808,0808,757108188217116979203403511031,5311,56310250241683114141124880874993383861141211149477078910213111386
Sexe - Femme24,98224,9847,7047,02891117887513614110316915893261230884445311201067905755801012291827969760652633971031210
Age 15-24 ans7,5447,5461,8071,53485251102310031310409412101893701118023412252607101324019120810915150
Age 25-49 ans20,47720,4765,6946,264110128127993142032624475913941103240210879312213153951896318341107584706405879214714498
Age 50-64 ans10,32410,3234,0694,28710573720477901262171733283411042572429465520394429109148135916463039742510764720
Age 65 ans ou plus9,7189,7194,2153,7008879950131102027170143990361458127502702883861344221055560194202104730
Homme 15-34 ans7,7217,7211,9992,451123493408607386067770110410143017440255175681001411412326024525410439280
Homme 35-59 ans9,83410,2393,5204,06911695971022042023624910666675011316113886596203593931091892161145755038134992928289
Homme 60 ans et +5,5275,1202,5612,23687448606945031160188112024023497383602673071154929041330144185129030
Femme 15-34 ans7,6417,6431,66283750184031170373301231461197651026160188124667880015601991668322200
Femme 35-59 ans10,08310,3013,0233,66712144460224801201100105590138198143405602442601071168674213502852769769990
Femme 60 ans et +7,2587,0413,0202,5248456380827601215034250230283123396014219613834160333601681921141120
Homme actif14,34914,1614,7745,422114120121101315002973231091,0981,185108254164657791050848495266314118725505635139111810589
Homme inactif8,7338,9193,3063,335101689606643042280433378872492511013751037239010572720485902072761331490
Femme active11,78511,9693,3433,31899473204047014714599150115761371681234153032631897167127763223035030286891110
Femme inactive13,19813,0154,3613,7118570550969402212011111503073631186526024826310662550375303023321101490
Rgion INSEE : Ile de France8,8688,8681,2851,28310057290739613124025810741237491479442929711011359870511828626593655501,2501,28110297130134
Rgion INSEE : Province39,19639,19614,49914,50210024827611116013786269251931,3811,41910346850510812311090857750882823031071251351081721418213710476
Habitat 1 (Communes rurales)11,85811,8544,3664,48010371620574707826039832582122830311701891256668600263408810511933230
Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,1083,06199327102915039630242291120928703031014011481403902630012414111422250
Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,4502,490102416501150324602462379675108018370115121105508004532010888016140
Habitat 7-8 (Agglo. > 100000 h.)13,77913,7894,7284,66399106787473790130128995386031121992461244628043741595139136983543020069470
Habitat 9 (Agglomration Parisienne)7,8587,8591,1331,09196562906486023024610736833792459422929510711357368111927025293585101,0991,0889994125133
Prs enf -1515,85215,8474,1784,405105827402135023922192670720107159134845785040034787163201123452604894449184116138
Taille foyer = 17,8308,2802,4212,6151083768076650555802132701271572521612934024121087109113104325001941929930200
Taille foyer = 215,79015,1106,0765,693941191301109593012411794461437954424379977650542561103187182978866043948911173530
Taille foyer = 39,3968,7952,9882,853956044029190113101894353848815396043470299274921048178303802922909953500
Taille foyer = 4 ou +15,04815,8774,3004,62410889630335702182331076837021031951618370740372411110168192114403604974509179111141
Interview - Retrait10,70110,6964,7304,4039389125141120102029602261400335420125644303574331215835069740268357133570
Interview - Etudiant/Lycen5,3745,3731,1141,0399321401060232402442741128128051201991326655620524011914512211110
PCSI++3,8003,7919601,279133262602239024131012922321496176148841529042555513118920911127220134180134115135117
Interview - Actif PCS+10,62410,6052,9173,82413172630458203743911046195739229823779475106577041073333381024960038842611016516097
Interview - Actif PCS-15,50915,5255,2004,9159595900251407078063072711592960719201789801011030551905253887442560
Interview - Ex-actif PCS+ (retrait)5,5854,6092,3892,1539050360938702760168920277323117443403264171285228046260159218137570
Interview - Ex-actif PCS- (retrait)5,1096,0872,3352,2509639890271503005748058970201003216066024480109139128000
PCSC++5,8325,8311,3701,79613131320475602693411273052658723622796153305176411242202159832200175230131124126102
Chef - Actif PCS+14,52014,8103,8384,798125837186699814238743311277773695387328855458075979310535036510462670472499106179181101
Chef - Actif PCS-17,13716,8405,3774,851909389027507855065578011992600819202068501031180431905374328036420
Chef - Ex-actif PCS+ (retrait)6,7655,9282,8642,748966638091990306019511503404101215143035448713862280482102093251561070
Chef - Ex-actif PCS- (retrait)6,0546,8142,7862,47289439202722060096700546202470393108803463013311586000
Type d'habitation - Maison individuelle29,99831,11210,99211,5141051601741091261361082463251321,0359569245444398112948467475711222422610110710396601661110130153118
Type d'habitation - Appartement16,66016,6634,2444,11997141131938997026018471717837117474501106103126123768696913353401028287080275995104810
Moyenne indices10110111410610110411110210299107109
Minimum507486717665845274947476
Maximum133141142173127161131138141108156141
nb < 80120212054011
nb > 120612428372094
&C&"Arial,Gras"&14Performances de la BUP LDP pondres sur critres sociodmographiques (en milliers)
&L&9CESP - Groupe de travail Rapprochement PQ PM - &D
LDP propre total BUP6
Indices calculs si effectifs bruts >40
445566778899101011111212131314141515
Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune
PQRNBUP6PQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6Indice
Ensemble48,06448,06415,78515,7851003053051002332331005095091001,7931,7931009479471002202201001,4551,4551005685681001901901001,4221,422100234234100
Sexe - Homme23,08223,0808,0808,757108188217116979203403511031,5311,56310250241683114141124880874993383861141211149477078910213111386
Sexe - Femme24,98224,9847,7047,02891117887513614110316915893261230884445311201067905755801012291827969760652633971031210
Age 15-24 ans7,5447,5461,8071,53485251102310031310409412101893701118023412252607101324019120810915150
Age 25-49 ans20,47720,4765,6946,264110128127993142032624475913941103240210879312213153951896318341107584706405879214714498
Age 50-64 ans10,32410,3234,0694,28710573720477901262171733283411042572429465520394429109148135916463039742510764720
Age 65 ans ou plus9,7189,7194,2153,7008879950131102027170143990361458127502702883861344221055560194202104730
Homme 15-34 ans7,7217,7211,9992,451123493408607386067770110410143017440255175681001411412326024525410439280
Homme 35-59 ans9,83410,2393,5204,06911695971022042023624910666675011316113886596203593931091892161145755038134992928289
Homme 60 ans et +5,5275,1202,5612,23687448606945031160188112024023497383602673071154929041330144185129030
Femme 15-34 ans7,6417,6431,66283750184031170373301231461197651026160188124667880015601991668322200
Femme 35-59 ans10,08310,3013,0233,66712144460224801201100105590138198143405602442601071168674213502852769769990
Femme 60 ans et +7,2587,0413,0202,5248456380827601215034250230283123396014219613834160333601681921141120
Homme actif14,34914,1614,7745,422114120121101315002973231091,0981,185108254164657791050848495266314118725505635139111810589
Homme inactif8,7338,9193,3063,335101689606643042280433378872492511013751037239010572720485902072761331490
Femme active11,78511,9693,3433,31899473204047014714599150115761371681234153032631897167127763223035030286891110
Femme inactive13,19813,0154,3613,7118570550969402212011111503073631186526024826310662550375303023321101490
Rgion INSEE : Ile de France8,8688,8681,2851,28310057290739613124025810741237491479442929711011359870511828626593655501,2501,28110297130134
Rgion INSEE : Province39,19639,19614,49914,50210024827611116013786269251931,3811,41910346850510812311090857750882823031071251351081721418213710476
Habitat 1 (Communes rurales)11,85811,8544,3664,48010371620574707826039832582122830311701891256668600263408810511933230
Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,1083,06199327102915039630242291120928703031014011481403902630012414111422250
Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,4502,490102416501150324602462379675108018370115121105508004532010888016140
Habitat 7-8 (Agglo. > 100000 h.)13,77913,7894,7284,66399106787473790130128995386031121992461244628043741595139136983543020069470
Habitat 9 (Agglomration Parisienne)7,8587,8591,1331,09196562906486023024610736833792459422929510711357368111927025293585101,0991,0889994125133
Prs enf -1515,85215,8474,1784,405105827402135023922192670720107159134845785040034787163201123452604894449184116138
Taille foyer = 17,8308,2802,4212,6151083768076650555802132701271572521612934024121087109113104325001941929930200
Taille foyer = 215,79015,1106,0765,693941191301109593012411794461437954424379977650542561103187182978866043948911173530
Taille foyer = 39,3968,7952,9882,853956044029190113101894353848815396043470299274921048178303802922909953500
Taille foyer = 4 ou +15,04815,8774,3004,62410889630335702182331076837021031951618370740372411110168192114403604974509179111141
Ecole primaire7,3917,8453,1152,0146545710191608110837105365029270232302013031440197141721220
Collge14,90017,8645,1906,093117931271363218034370474742157137128937451096650385005656044850911430350
Lyce11,4178,5573,6912,5276811227039360633805563526321519591675802441024296620432603662346437300
Enseignement suprieur14,35513,7983,7895,1521365580014416311340542210468062892542560103508401,0921,26511641444210760640411538131155168108
Revenu (Moins de 24 000 Euros par an)25,48521,2898,6426,4887514914295996307538077365084254214841096104201704016916195839106454356743210
Revenu (24 000 - 60 000 Euros par an)13,84419,8734,5557,1741571071181116514402504381757319151253725551497112406611,16417627036913762860515796155128195153
Revenu (60 000 Euros par an et plus)1,6291,79838760815741001045015019913310211511314617211833002166342937110915313205084052460
Revenu (Refus et NSP)7,1066,9022,2002,12497464505827034330187228122175177101373501581217658380321302121919011180
Interview - Retrait10,70110,6964,7304,4039389125141120102029602261400335420125644303574331215835069740268357133570
Interview - Etudiant/Lycen5,3745,3731,1141,0399321401060232402442741128128051201991326655620524011914512211110
PCSI++3,8003,7919601,279133262602239024131012922321496176148841529042555513118920911127220134180134115135117
Interview - Actif PCS+10,62410,6052,9173,82413172630458203743911046195739229823779475106577041073333381024960038842611016516097
Interview - Actif PCS-15,50915,5255,2004,9159595900251407078063072711592960719201789801011030551905253887442560
Interview - Ex-actif PCS+ (retrait)5,5854,6092,3892,1539050360938702760168920277323117443403264171285228046260159218137570
Interview - Ex-actif PCS- (retrait)5,1096,0872,3352,2509639890271503005748058970201003216066024480109139128000
PCSC++5,8325,8311,3701,79613131320475602693411273052658723622796153305176411242202159832200175230131124126102
Chef - Actif PCS+14,52014,8103,8384,798125837186699814238743311277773695387328855458075979310535036510462670472499106179181101
Chef - Actif PCS-17,13716,8405,3774,851909389027507855065578011992600819202068501031180431905374328036420
Chef - Ex-actif PCS+ (retrait)6,7655,9282,8642,748966638091990306019511503404101215143035448713862280482102093251561070
Chef - Ex-actif PCS- (retrait)6,0546,8142,7862,47289439202722060096700546202470393108803463013311586000
Type d'habitation - Maison individuelle29,99831,11210,99211,5141051601741091261361082463251321,0359569245444398112948467475711222422610110710396601661110130153118
Type d'habitation - Appartement16,66016,6634,2444,11997141131938997026018471717837117474501106103126123768696913353401028287080275995104810
Statut d'occupation - Propritaire30,91428,00411,13010,3599318014078167159953333571071,0428458165067310311385759411,04411130827790115978472973610115215199
Statut d'occupation - Locataire15,79919,0884,1985,097121118158134586701621458971591512826123992105132125473382812442741126891064966510272750
Nombre de voitures : 2 ou +22,85619,7947,7247,2639414110474827803053121021,009878874133408283800696720103242218907760051048295122140115
Temps pass hors domicile : 0-1h599,64111,8893,0823,80412359580524902640018025013916622913834280191281147345203151025533213023330
Temps pass hors domicile : 2-5h5914,44615,6184,9365,35010891132145891131261098904124491093083701209388040853713214598686958033542812834340
Temps pass hors domicile : 6-9h5910,3399,8833,4943,1098958550473409282043137587183173942856032522970107680264202922899947390
Temps pass hors domicile : 10h ou +12,98310,4984,0743,461859260045370274298109748713952691736464480510408802713481296439051936370125129103
Moyenne indices10210511310910310410910510496105110
Minimum507486716364754068846476
Maximum157145142175157161131293153108156153
nb < 80440223195051
nb > 1201143671141150135
&C&"Arial,Gras"&14Performances de la BUP6 LDP pondres sur critres sociodmographiques (en milliers)
&L&9CESP - Groupe de travail Rapprochement PQ PM - &D
LNM propre total BUP6
Indices calculs si effectifs bruts >40
445566778899101011111212131314141515
Effectif ciblePQR66Aujourd'huiLa CroixLes EchosL'EquipeLe FigaroFrance SoirLe MondeLibrationL'HumanitLe ParisienLa Tribune
PQRNBUP6PQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6IndicePQRNBUP6Indice
Ensemble48,06448,06417,79817,7981004564561003443441007597591002,3402,3401001,3021,3021004524521002,1292,1291009019011003203201001,6751,675100435435100
Sexe - Homme23,08223,0809,0088,92899271272101148154104484480991,9411,92499687679992302571121,2191,204995555399718318810391489298258272105
Sexe - Femme24,98224,9848,7908,8691011851839919619097275279101399416104615623101222195889099251023463621041371329676178310317616392
Age 15-24 ans7,5447,5461,9721,979100597402114074660598603101181153854531038533286126110873935023624210343640
Age 25-49 ans20,47720,4766,5996,60810018821811651600431392911,1191,13410141945810919919910085989110449050110211613611779177999228237104
Age 50-64 ans10,32410,3234,5224,50610011395847793021526012143942497323327101123122050651410221822710497920421416991351180
Age 65 ans ou plus9,7189,7194,7044,7051009668019417791404001841789738036396851010378392104686306757022723810530160
Homme 15-34 ans7,7217,7212,2602,23899838310013110131126968998879917517097554503793539317916391354103062909563930
Homme 35-59 ans9,83410,2393,9494,110104124134108385202993061037988391052462841151121341195165621092963181079611812345345410017016195
Homme 60 ans et +5,5275,1202,7982,581926355097900544702441988126622685637803252898980580523001551489525170
Femme 15-34 ans7,6417,6431,9001,93310244640251707268018620110815514694483303083101011191301093623023024010546570
Femme 35-59 ans10,08310,3013,4873,719107778204458017618810716016410321525812011710804033979818319410662730351380108105920
Femme 60 ans et +7,2587,0413,4033,217956437012711502622053510245219905753019821911045380393601801639126130
Homme actif14,34914,1615,3175,2629917918510450650398388971,3491,2819537237710115115910571574410440441510311613211466762794203207102
Homme inactif8,7338,9193,6913,666999287949889086920592643109315302967898050546091151124826756024726410755650
Femme active11,78511,9693,8493,93110281881104654020522410920723711524727511112310305035071012472471007070042945410612512196
Femme inactive13,19813,0154,9414,9381001049591150136917055019217993368348959991040741810399115116676103323309951420
Rgion INSEE : Ile de France8,8688,8681,5441,5631011111421288796031832110147248010258158310019021111182782199403411102961061111,4781,483100168183109
Rgion INSEE : Province39,19639,19616,25416,2341003443139125724897440437991,8681,860100721719100262240921,3021,30810049949098224213951971929726725294
Habitat 1 (Communes rurales)11,85811,8544,9765,2001047785111787101138505244558715713687745702732689811884725043011513511866570
Habitat 2-3-4 (Agglo. 2000-20000 h.)8,1078,0983,4263,4191005675046390829103563881091371349852550218219101857803951015317311350450
Habitat 5-6 (Agglo. 20000-100000 h.)6,4626,4642,7272,6939961630403006481032932799101134133484701992061038399120534401171109438420
Habitat 7-8 (Agglo. > 100000 h.)13,77913,7895,3235,1619715610366105114109200205103707742105353340961029506496449923624910688870500121121100
Habitat 9 (Agglomration Parisienne)7,8587,8591,3461,32598106129122768902992969942542810155555710017619811378979210038039110389961081,2851,25898160170106
Prs enf -1515,85215,8474,8544,8581001311641253641029629499876876100299332111139132956106301032813261166987057355897149177119
Taille foyer = 17,8308,2802,6992,88510756660101900921110267308115199276139728803413761101601751095559022623810557520
Taille foyer = 215,79015,1106,8266,61697166139831501419421919991615603985134669113515111273568393278244881279505215421041301150
Taille foyer = 39,3968,7953,3723,19695979598404701671569358951187240197829481041441810118517394647703693609894880
Taille foyer = 4 ou +15,04815,8774,9005,10010413615611553660280292104869918106350362104152131866386521022793101117489055953496153179117
Ecole primaire7,3917,8453,5233,74210666520333002134014515110471620616904777029270524102332018614110
Collge14,90017,8645,8706,945118145183126565907911206859071321992571291631671032052951448712314189108053364612159710
Lyce11,4178,5574,1433,05374152815464710137105071052774290240831268504233307817816090806004282826691600
Enseignement suprieur14,35513,7984,2614,05895931391491921849652250797799756957427431001021301281,4531,427986075919798111113482546113271293108
Revenu (Moins de 24 000 Euros par an)25,48521,2899,7288,06883242179741671207216612501,09687179393338862371837769953576295251851661408477056173110920
Revenu (24 000 - 60 000 Euros par an)13,84419,8735,1217,124139135212158971741793355421628701,1441324937361491361961449241,32614339855413992152166591870147195298152
Revenu (60 000 Euros par an et plus)1,6291,798423498118152001534018115485105120115190220116203102443061261111351211380719313075730
Revenu (Refus et NSP)7,1066,9022,5252,6061036465066500769202693251212262271015873026226810297961004928024324310054450
Interview - Retrait10,70110,6965,2655,198991129181176167956152028525690379366971091210451435961048608569030132310742310
Interview - Etudiant/Lycen5,3745,3731,2451,3151064147016110546003944451131331250221803222909099910302601471449835590
PCSI++3,8003,7911,0731,04597333803243030632310525922185234242103304605425431002662771043437015620112815613587
Interview - Actif PCS+10,62410,6053,3103,4451049411312064891404844841006926299140541610387105122886889100473484102719713742350511925223392
Interview - Actif PCS-15,50915,5255,8565,74898165161983230011812708648891032142351101881578433136210917917810011510506735768677950
Interview - Ex-actif PCS+ (retrait)5,5854,6092,6542,1118068480130132101534502011407032529290735804013448690690592701711428338230
Interview - Ex-actif PCS- (retrait)5,1096,0872,6053,08711844440463408708411605474035630499001417026420130180139480
PCSC++5,8325,8311,5261,571103415005260034335910537033290322344107435806746821013093251054341020327213417815889
Chef - Actif PCS+14,52014,8104,3644,57810511214012586109126511548107933881955375541031131251111,0841,10810252156010792113123551615112269281105
Chef - Actif PCS-17,13716,8406,0435,9119817517910236240138109093599310621721710018515383387371961861779510311306665818789860
Chef - Ex-actif PCS+ (retrait)6,7655,9283,2112,74185856101331531156053022916572401356899078044939688110780622402251978844270
Chef - Ex-actif PCS- (retrait)6,0546,8143,0783,45711253490494001740141154109507403961064113023290465401592051294100
Type d'habitation - Maison individuelle29,99831,11212,28812,8921052322401042032241103924721201,3781,34398619634102224219989841,14911738741510717317098693748108221256116
Type d'habitation - Appartement16,66016,6634,8824,757972192159812611995361284799159931096646651002182321061,11997887500486971441501049609229621117985
Statut d'occupation - Propritaire30,91428,00412,45811,34691254210832412421014725021061,3411,1708785579092237221931,3081,308100492471961721609384678092255259101
Statut d'occupation - Locataire15,79919,0884,8126,04412619223612386870272245909521,12511840247811920622110776177810237841210913815611377586011116816599
Nombre de voitures : 2 ou +22,85619,7948,7027,5848719317289113120106431402931,3171,12485580505871671438699293995397349881241088757853793222231104
Temps pass hors domicile : 0-1h599,64111,8893,5974,6291298283091101075800252362144203289142779602624121577114404872030937812342680
Temps pass hors domicile : 2-5h5914,44615,6185,5815,920106142168118132149113180225125548614112437454104146169116636702110250277111949710341948911711911496
Temps pass hors domicile : 6-9h5910,3399,8833,8493,526921038886724501471511035445279727226898898904884368919720910663770342352103901000
Temps pass hors domicile : 10h ou +12,98310,4984,5223,65081126116924949035030186969825853752857613697071857380371269721127305794467717915285
Moyenne indices101103107102100102104101102110103102
Minimum745472797076777672846685
Maximum139158179162144149144157141166147152
nb < 80231141132030
nb > 120383445343481
&C&"Arial,Gras"&14Performances de la BUP6 LNM pondres sur critres sociodmographiques (en milliers)
&L&9CESP - Groupe de travail Rapprochement PQ PM - &D
lnm6pond - BUP
BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)
BUP 2003 - Performances LNM sur ensemble et cibles sociodmographiques PONDERE BUP6
Redressement final de la BUP (y compris LDP magazines)
TOTALLNM PQR66LNM Aujourd'huiLNM La CroixLNM Les EchosLNM L'EquipeLNM Le FigaroLNM France SoirLNM Le MondeLNM LibrationLNM L'HumanitLNM Le ParisienLNM La Tribune
TOTAL48,064.0017,797.57455.64343.98758.552,340.021,302.18451.772,128.75901.48319.541,674.85434.67
Homme23,080.278,928.31272.15153.99479.731,924.03679.01257.271,203.96539.47187.73891.50271.60
Femme24,983.738,869.26183.49190.00278.82415.99623.17194.50924.79362.02131.81783.35163.07
15-24 ans7,545.921,979.0174.0413.9266.30603.41153.3031.11331.71110.4334.79241.9163.99
25 - 49 ans20,476.066,607.73218.2960.49392.361,134.16458.12198.60891.05501.13135.98779.34237.37
50 - 64 ans10,323.494,506.0495.0292.72260.28424.39327.29121.56513.73227.1592.06415.50117.79
65 ans ou plus9,718.534,704.7968.28176.8639.62178.06363.47100.51392.2562.7856.70238.1015.52
Homme 15-34 ans7,720.822,237.7583.1211.44126.10886.56169.6345.33353.15162.6040.63290.2492.83
Homme 35-59 ans10,239.194,109.90133.7352.19306.33839.20283.58133.83561.55318.49117.56453.62161.39
Homme 60 ans ou plus5,120.262,580.6555.3190.3547.30198.28225.8178.11289.2558.3829.54147.6417.38
Femme 15-34 ans7,642.671,932.9263.7016.5768.24201.02146.1933.17309.61129.7022.91240.1557.45
Femme 35-59 ans10,300.553,719.2682.3758.01188.50164.44257.57108.15396.65194.3272.82379.7492.38
Femme 60 ans ou plus7,040.503,217.0937.41115.4122.0850.54219.4253.18218.5338.0036.08163.4613.25
Homme actif14,161.015,261.89185.2765.05387.851,280.79376.76159.42744.38415.31131.80627.16207.02
Homme inactif8,919.263,666.4286.8888.9491.87643.24302.2597.85459.58124.1655.93264.3564.58
Femme active11,969.193,930.7688.3253.73223.70237.13274.75103.36507.01247.2170.38453.68120.59
Femme inactive13,014.534,938.5095.16136.2655.12178.87348.4291.14417.78114.8161.43329.6742.49
IDF8,868.171,563.08142.3395.69321.09479.58583.40211.46821.22411.05106.451,482.97182.98
Province39,195.8316,234.49313.31248.30437.451,860.44718.78240.311,307.53490.43213.09191.88251.70
Rural11,854.235,199.6784.8371.3984.90455.46136.4656.64268.2984.3642.99134.8556.94
Habitat 2-3-48,097.553,419.2475.2839.1190.97388.36134.0255.36218.8977.7450.67172.7344.79
Habitat 5-66,464.232,693.1762.8129.8981.00326.60133.9446.67205.6199.3543.53109.7142.28
Habitat 7-813,789.165,160.85103.29114.48205.45741.85340.3494.64643.96249.1886.710.00120.53
Habitat 97,858.831,324.63129.4389.10296.23427.75557.42198.46791.99390.8595.641,257.57170.14
Prsence enfant - 15 ans15,846.864,858.34163.7641.36294.20875.75331.55132.02630.50325.5787.19557.65177.05
Taille foyer = 18,280.472,885.4865.6989.72111.09307.53276.4188.46375.80174.6758.80238.1052.26
Taille foyer = 215,109.696,616.35138.75141.22199.37603.07466.36151.12683.25243.7795.23541.95114.97
Taille foyer = 38,794.903,196.1495.4347.42155.80511.46196.7381.07417.85172.7476.98360.3488.22
Taille foyer = 4 ou plus15,877.215,099.60155.7665.59292.23917.68362.42131.11651.83310.2888.53534.46179.23
Primaire7,844.793,741.8552.0730.4333.84150.8761.6568.6977.0927.1841.21201.2410.57
Collge17,863.536,944.65183.2358.93112.49906.61256.84167.32294.61122.98107.56646.2271.41
Lyce8,557.263,052.6481.2271.09104.87526.72240.3185.45330.48160.3259.57281.8459.88
Enseignement suprieur13,798.414,058.43139.13183.54507.35755.83743.38130.301,426.57591.01111.20545.54292.81
Revenu (Moins de 24 000 Euros par an)21,288.778,068.07178.71119.74124.95870.84338.42182.58534.65251.04139.78561.4392.05
Revenu (24 000 ou + par an)19,872.997,123.73212.15173.81541.801,144.17736.39196.081,325.98553.98152.03870.35297.63
Revenu (60 000 ou + par an)1,798.45497.9920.4534.43154.43119.84219.7530.71306.12135.187.8492.6573.29
Revenu (Refus SR)6,902.242,605.7764.7750.4491.80325.01227.3673.11268.1296.4727.73243.0644.99
Interview - Retrait10,695.965,197.6991.04166.6251.88256.18366.03120.71434.5286.2168.76322.6430.53
Interview - Etudiant, lycen5,372.581,315.1746.8611.2460.34444.78124.5918.31289.5790.6626.10144.2859.18
PCSI++ (23 + 3.)3,790.831,045.2338.3842.88322.59220.60242.2046.19542.62276.6437.38200.51135.16
Interview - Actif PCS+ (2. + 3. + 4.)10,604.993,444.66112.7389.00484.09628.98416.48105.38889.28484.0697.21505.03232.63
Interview - Actif PCS-15,525.225,748.00160.8629.79127.46888.93235.03157.40362.11178.46104.98575.8094.98
Interview - Ex Actif PCS+ (retrait)4,609.082,110.6647.52132.1844.90140.48291.6758.09344.3369.0826.70142.4822.84
Interview - Ex Actif PCS- (retrait)6,086.883,087.0343.5234.446.98115.7074.3662.6290.1917.1342.05180.167.69
PCSC++ (23 + 3.)5,830.731,571.2749.5360.45359.21331.95343.7957.54682.34324.9740.75271.62158.18
Chef- Actif PCS+ (2. + 3. + 4.)14,810.224,577.81140.34108.54547.60881.25553.61125.031,107.92559.61113.42615.19281.44
Chef - Actif PCS-16,840.115,910.98179.2123.54109.39992.83217.45153.12371.39176.52112.91580.6086.07
Chef - Ex Actif PCS+ (retrait)5,928.362,741.4961.04152.8353.41165.36355.6077.77396.1178.1024.44197.4426.57
Chef - Ex Actif PCS- (retrait)6,813.823,456.9848.7139.654.34153.8774.1461.23112.9328.7453.69204.5310.39
Type d'habitation - Maison individuelle31,112.2612,891.90240.24224.15471.711,343.41633.80219.441,149.44414.58169.85748.18255.59
Type d'habitation - Appartement16,663.314,756.81215.21119.26284.29992.81665.44232.06977.54486.42149.64921.88178.54
Statut d'occupation - Propritaire28,004.4011,345.72210.39242.49501.591,169.79790.12221.041,307.85470.57159.97780.24258.56
Statut d'occupation - Locataire19,088.206,043.67235.6386.85244.631,125.25477.59220.96777.54411.65155.62859.68165.14
Nombre de voitures : 2 ou +19,793.877,584.37171.59120.16401.801,124.31505.29143.34938.72349.06108.33537.31230.56
Temps pass hors domicle : 0-1h5911,889.434,628.8682.98100.9680.24362.15289.4895.62411.80143.8572.27378.4567.71
Temps pass hors domicle : 2-5h5915,617.625,919.98167.73148.64225.31613.88454.11168.55702.24277.4996.52488.88113.96
Temps pass hors domicle : 6-9h599,883.433,525.7187.9044.93150.92527.18267.5989.38436.12208.9777.08352.01100.25
Temps pass hors domicle : 10h ou +10,497.613,649.51115.5149.07300.67824.92285.0496.63572.92268.7672.65446.11152.22
lnm6brut - BUP
BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)
BUP 2003 - Performances LNM sur ensemble et cibles sociodmographiques BRUT BUP6
TOTALLNM PQR66LNM Aujourd'huiLNM La CroixLNM Les EchosLNM L'EquipeLNM Le FigaroLNM France SoirLNM Le MondeLNM LibrationLNM L'HumanitLNM Le ParisienLNM La Tribune
TOTAL19,947.007,020.83248.11658137.6784292.30852909.06001458.46996141.16927867.08814453.45438133.61577729.13189152.24107
Homme9,673.003,694.96153.8054165.22673193.6894765.84747253.3777583.88056478.48443264.8042678.53267432.3806597.76194
Femme10,274.003,325.8794.3111772.4516798.61912143.21254205.0922157.28871388.60371188.6501255.0831296.7512454.47913
15-24 ans3,091.00736.924739.830686.1053120.1521220.8545847.813017.96987119.1050646.1724113.88571100.3986617.87465
25 - 49 ans9,599.002,906.36124.220332.40997173.79462495.60968211.1600470.78045428.12938281.0328560.74207370.0556993.10526
50 - 64 ans4,027.001,692.5846.4703642.7776189.58746142.98552110.600637.4883232.32976103.2623537.83001155.1634737.05519
65 ans ou plus3,230.001,684.9637.5952456.385518.7743449.6102388.8963124.9306587.5239422.9867721.15798103.514074.20597
Homme 15-34 ans3,363.00960.9828749.479366.0485250.79262360.8178768.4514916.63153145.713287.0678914.87651151.362929.07216
Homme 35-59 ans4,388.001,701.1174.5843227.20471128.55347339.64712116.422745.11251255.2528155.9667750.76439210.8387263.21068
Homme 60 ans ou plus1,922.001,032.8729.7417331.973514.3433165.3824868.5035622.1365277.5184321.769612.8917770.179035.4791
Femme 15-34 ans3,394.00735.6924234.355257.8802427.5565371.8519654.735810.52692129.014465.6059812.0769392.3691119.61297
Femme 35-59 ans4,531.001,473.5239.1165525.2795865.3216660.91938101.0295632.88957199.66782107.312829.81988141.8744631.4927
Femme 60 ans ou plus2,349.001,116.6520.8393739.291855.7409310.441249.3268513.8722259.9214915.7313413.1862962.507673.37346
Homme actif6,353.002,262.29105.2648534.39379172.82681552.57129164.161256.92058349.7223.7752855.61351316.1320182.81091
Homme inactif3,320.001,432.6748.5405630.8329420.86259213.2761889.2165526.95998128.7844341.0289822.91916116.2486414.95103
Femme active5,554.001,600.7648.3564526.0900983.0628889.81457113.861432.93485251.58749141.5675830.34125177.6771841.60803
Femme inactive4,720.001,725.1145.9547246.3615815.5562453.3979791.2308124.35386137.0162247.0825424.74185119.0740612.8711
IDF4,084.00698.3827281.2218638.20368135.13998224.25992221.6771769.03539382.60388226.9716546.42105664.9560768.42619
Province15,863.006,322.45166.8947299.47472157.16854684.80009236.7927972.13388484.48426226.4827387.1947264.1758283.81488
Rural4,594.001,936.5145.8587626.4788432.25318175.4713444.5745318.5411194.9416941.5592716.9549750.795619.49684
Habitat 2-3-43,251.001,324.6537.7350515.1570729.21871145.7120442.9338117.3268575.8170732.6399618.9338668.4727116.11127
Habitat 5-62,634.001,063.4034.4091313.452930.35012120.6932743.0863314.8500477.4122641.3577816.1832142.2035813.52067
Habitat 7-85,846.002,099.7456.6932946.6311275.17259267.51205116.072325.90865253.29268121.5621640.24874040.15803
Habitat 93,622.00596.5274873.4203535.95847125.31392199.67131211.8029964.54262365.62444216.3352141.29499567.6662.95426
Prsence enfant - 15 ans7,359.002,140.4392.6458123.20078127.62858378.13546145.3772245.35659298.88356173.8060941.77103267.5383869.07847
Taille foyer = 13,127.001,077.1732.4540230.3608735.7403105.2665484.8026625.5585141.1484783.1058620.51289103.2128117.3617
Taille foyer = 25,958.002,508.4975.9348753.8286170.41014219.0598146.5261146.20584250.81978120.3410638.93672222.4314435.97035
Taille foyer = 33,753.001,285.2052.1330318.3068863.98624205.0162875.8522327.64292172.7536587.324232.80009153.4440232.05049
Taille foyer = 4 ou plus7,108.002,149.9687.5946635.16296122.13546379.55059151.137241.75623302.3542162.6732741.36607250.0436266.85853
Primaire2,600.001,307.2626.2578411.93967.141343.6052515.4610819.1104317.768538.126714.8390577.078273.16045
Collge6,661.002,542.7192.1741121.3579934.00923319.8306678.6499149.7429993.1881452.7539440.8527250.9231221.29933
Lyce3,653.001,225.4348.3653921.3433137.88999213.0775475.8968226.30449125.4147671.7656624.34745134.3529720.18602
Enseignement suprieur7,033.001,945.4381.3192483.0375213.268332.54656288.4621546.01136630.71671320.8080853.57657266.77753107.59527
Revenu (Moins de 24 000 Euros par an)7,782.002,883.6087.4532842.1503137.49006288.81677102.5245151.06284173.52796106.761251.36804218.5218925.20447
Revenu (24 000 ou + par an)9,615.003,214.34124.1496877.03304224.12541507.93111285.0835769.67599595.50534304.3001871.32866413.96751111.81857
Revenu (60 000 ou + par an)1,008.00264.0510712.7964618.8959966.5487555.4519386.8207710.74041154.8881973.597055.3169551.6923729.47882
Revenu (Refus SR)2,550.00922.89236.5136218.4950530.69305112.3121370.8618820.4304498.0548442.39310.9190796.6424915.21803
Interview - Retrait3,974.002,031.8552.5222357.5396912.0370282.64291100.0528834.82614116.3765533.6707629.04646136.341137.48706
Interview - Etudiant, lycen2,058.00458.2005123.705335.0234515.4233151.1954836.756564.29709100.4622333.7163710.2190457.1558814.21024
PCSI++ (23 + 3.)2,509.00670.3955530.7885928.87863153.96742139.62042128.2258520.71731324.40871180.7821223.66215128.9306362.20234
Interview - Actif PCS+ (2. + 3. + 4.)6,119.001,838.0376.3486450.47648222.63389345.0082201.0391643.83397489.44174300.7403753.2842284.6370798.88139
Interview - Actif PCS-5,788.002,025.0277.2726610.007433.2558297.3776676.9834446.02146111.8457564.6024932.67056209.1721225.53755
Interview - Ex Actif PCS+ (retrait)1,732.00827.9072527.6567444.104210.2291444.4739280.8594317.843194.2820527.0484212.5135861.281075.7564
Interview - Ex Actif PCS- (retrait)2,242.001,203.9424.8654913.435491.8078838.1689919.1934516.9830422.09456.6223416.5328875.060061.73066
PCSC++ (23 + 3.)4,172.001,072.7644.3005840.28576176.9113210.29414181.5070627.91438422.73018220.0353427.62766182.0813775.94819
Chef- Actif PCS+ (2. + 3. + 4.)8,676.002,492.29102.3060561.59334246.32086463.6832260.7539853.84316603.61481339.44863.49331353.01083117.25568
Chef - Actif PCS-5,717.001,924.1077.187556.6301726.50004314.8474766.0818141.13299101.1587157.7706433.00785197.4800522.0758
Chef - Ex Actif PCS+ (retrait)2,097.001,012.8631.8684750.8858810.9541651.2045193.1447922.7643101.4353429.19910.763677.247926.29208
Chef - Ex Actif PCS- (retrait)2,402.001,281.7426.8354214.301231.5913247.5210318.2978216.1880826.376569.9607520.7363578.649271.7812
Type d'habitation - Maison individuelle13,099.005,133.98137.5517494.60194179.89752544.21422228.9936568.59744464.90402216.6119475.72694332.4454891.63903
Type d'habitation - Appartement6,771.001,848.11110.4528542.99154111.94159363.85032228.7422572.51999401.52298236.6044957.86703395.0481660.48989
Statut d'occupation - Propritaire11,841.004,550.66122.9854799.26855190.98602476.62597275.9089868.15627528.82234242.3218571.11853347.051193.86966
Statut d'occupation - Locataire7,698.002,311.64119.7774432.9163895.90289415.37281172.5648170.08581318.10948199.7819360.97738370.0016854.42681
Nombre de voitures : 2 ou +8,900.003,179.9096.5259755.33759160.5723461.62804191.6637648.06112391.76434179.9763351.45688243.4172285.41291
Temps pass hors domicle : 0-1h594,513.001,708.7344.7162735.6289235.1059130.8773883.8320625.01686144.5095266.4655228.63383157.6663824.26808
Temps pass hors domicle : 2-5h596,495.002,342.0786.787958.5844479.59622237.77543157.0995352.08379263.94357134.1305442.54557217.5534240.93679
Temps pass hors domicle : 6-9h594,213.001,410.2250.5136822.8653559.64009205.2175391.6509529.766192.55477104.4003131.33599141.6751132.7019
Temps pass hors domicle : 10h ou +4,660.001,531.6865.1325720.43845117.36355332.21245123.2659933.84466263.40181146.9637330.82666208.0695554.09325
lnmbrut - PQ
PQRN 2003 - Cumul 12 mois
PQRN 2003 - Performances LNM sur ensemble et cibles sociodmographiques BRUT
TOTALLNM - Quotidiens - Total PQR66LNM - Quotidiens - Aujourd'hui en FranceLNM - Quotidiens - La CroixLNM - Quotidiens - Les EchosLNM - Quotidiens - L'EquipeLNM - Quotidiens - Le FigaroLNM - Quotidiens - France SoirLNM - Quotidiens - Le MondeLNM - Quotidiens - LibrationLNM - Quotidiens - L'HumanitLNM - Quotidiens - Le ParisienLNM - Quotidiens - La Tribune
TOTAL22,800.008,160.08210.5170.334418.21,126.17636.668217.51,131.50496.668154.334938.501233
Homme10,935.004,133.20125.16774.167260.4939.835342.667109.5636.168297.16788.834511.334139.4
Femme11,865.004,026.8885.33396.167157.8186.334294.001108495.334199.50165.5427.16793.6
15-24 ans3,244.00822.0725.667936266.66777.16719.167174.8345517120.33319.8
25 - 49 ans10,477.003,244.0193.533.5261.8574.668239.334100517.501296.66759462.167137.4
50 - 64 ans4,961.002,161.775138103206.667163.559.5277.667114.549.167230.83363.6
65 ans ou plus4,118.001,932.2340.33389.83317.478.167156.66738.833161.530.529.167125.16712.2
Homme 15-34 ans3,755.001,067.5041.3338.66778.4437.16793.66727.5201.16798.16719.333179.66737.2
Homme 35-59 ans4,706.001,847.6954.16720.833156.6390.167130.83452.333287.834162.33446245.590.6
Homme 60 ans ou plus2,474.001,218.0129.66744.66725.4112.5118.16729.667147.16736.66723.586.16711.6
Femme 15-34 ans3,708.00879.2552011.16746.687.66774.33422.16716264.516.833121.33326.8
Femme 35-59 ans4,822.001,636.4536.83323.83395.674.5110.16755.5232.167111.16730.167195.553.8
Femme 60 ans ou +3,335.001,511.1828.561.16715.624.167109.530.333101.16723.83318.5110.33313
Homme actif6,849.002,469.8279.83328.167219.8646.501194.00171.334399.668230.554.834363.834114
Homme inactif4,086.001,663.3845.3334640.6293.334148.66738.167236.566.66734147.525.4
Femme active5,904.001,831.3541.33325124.8102.5128.559.167293.334147.66734.833241.570.4
Femme inactive5,961.002,195.534471.1673383.834165.548.83320251.83430.667185.66723.2
IDF5,000.00825.85256.549.667195.8262.834318.599486.501245.33451.333793101.4
Province17,800.007,334.22154120.667222.4863.335318.168118.5645.002251.334103145.5131.6
Rural5,796.002,425.0645.33340.33364.2264.83476.83439.667153.33467.16727.83373.536
Habitat 2-3-43,911.001,630.6927.66724.83342.6181.66770.66726.167119.66746.33319.594.66728.4
Habitat 5-63,150.001,317.642718.538.2159.549.33423.51144525.583.66718.8
Habitat 7-85,525.002,072.9557.6674391.4285.513938284.167108.83434.3332.553.8
Habitat 94,418.00713.74152.83343.667181.8234.667300.83490.167460.334229.33447.167684.16796
Prsence enfant - 15 ans7,609.002,303.656420.167167.8429.001159.83468335.334161.16735.167322.66783.4
Taille foyer = 14,458.001,467.2131.33355.66760.6156.5115.83439.167223102.16732.66716636.4
Taille foyer = 27,145.002,978.2272.33372.333116.6290.167236.66763.667363.001150.16756.5283.83366
Taille foyer = 34,136.001,439.0743.83315.584.6255.334107.16743207.1679427.667189.33347
Taille foyer = 4 ou +7,061.002,275.586326.833156.4424.16817771.667338.334150.33437.5299.33483.6
Primaire3,187.001,494.4327.517.5859.529.527.521.33312.16722.5125.6676
Collge6,464.002,546.7060.33326.33336.4291.3348973.596.543.538.33328226.4
Lyce5,322.001,919.8270.16728.66769.4340.667130.16760.333203.50190.66739.333230.544.2
Enseignement suprieur7,827.002,199.1352.597.833304.4434.668388.00156.167810.168350.33454.167300.334156.4
Revenu (Moins de 24 000 Euros par an)11,690.004,371.50106.584.33384.8489.168185.334113.334359.168161.16775.667428.33353.8
Revenu (24 000 - 60 000 Euros par an)7,026.002,482.3566.83346.833196.6445.834253.00165.334508.16722650.167342.167111.8
Revenu (60 000 ou + par an)862207.4457.6677.596.858.1679310.333138.83361.55.66742.66740.4
Revenu (Refus SR)3,222.001,098.7829.531.66740133105.33428.5125.3344822.833125.33327
Interview - Retrait5,381.002,542.5857.6678931.2139.66718756.833225.16753.16744.833187.522.2
Interview - Etudiant, lycen2,580.00587.51919.6678.16727.4200.566.511.833162.1674813.33386.33316.4
PCSI++ (23 + 3.)2,503.00667.7092221.833189.8168140.16721.5354.001177.66722115.66796.6
Interview - Actif PCS+ (2. + 3. + 4.)6,445.001,930.525742295.8418.001235.00154.167556.834302.545.834296.5151.2
Interview - Actif PCS-6,308.002,370.6464.16711.16748.8331.00187.576.333136.16775.66743.833308.83333.2
Interview - Ex Actif PCS+ (retrait)2,750.001,249.7534.83362.6672796.667158.16737199.83446.66729.333103.83320.2
Interview - Ex Actif PCS- (retrait)2,628.001,289.8422.83326.3334.24328.83319.83325.3336.515.583.6672
PCSC++ (23 + 3.)3,503.00875.72726.531.333210.8222.83419329.667424.834196.66726.167144.333109
Chef - Actif PCS+ (2. + 3. + 4.)8,251.002,398.5565.33353.833308.6534.834304.00167.834656.668325.83456.5362.334159.4
Chef - Actif PCS-7,521.002,640.5772.514.33364.2394.3349681.333181.16785.66743.5326.83342
Chef - Ex Actif PCS+ (retrait)3,100.001,421.6740.562.16727.8106.167178.66742.5212.66752.33328.83312820.6
Chef - Ex Actif PCS- (retrait)2,815.001,384.392427.33375724.16717.33328.8339.1672091.1672
Type d'habitation - Maison individuelle13,953.005,604.05114.83399.833213.4668.335291.834107.667522.668206.33486.834397.5115.4
Type d'habitation - Appartement8,181.002,261.4193.33363.333201.8435.334332.834104.5596.834281.83465.167529.667115.4
Statut d'occupation - Propritaire14,537.005,699.92122.333116.333262.4656.501412.501117.334686.501269.00186.5484.167136.8
Statut d'occupation - Locataire7,615.002,229.9584.16744149.8446.167200.00195.834412.001212.83463.334427.33489.4
Nombre de voitures : 2 ou +10,716.003,999.4792.33356.167230.6614.335283.33479.834513.168213.00162.5318.167119.4
Temps pass hors domicle : 0-1h594,269.001,541.783539.66738107.33389.83437.5121.66738.16718.167166.519.6
Temps pass hors domicle : 2-5h596,761.002,539.0364.56493.625219966.5331.001130.8344724258.4
Temps pass hors domicle : 6-9h594,920.001,779.2347.33335.578261.834135.544265.834110.3343218347.8
Temps pass hors domicle : 10h ou +6,514.002,178.376130.167204.2492.168204.33467.333398.001209.555.5331.834104.4
ldp6pond - BUP
BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)
BUP 2003 - Performances LDP sur ensemble et cibles sociodmographiques PONDERE BUP6
Redressement final de la BUP (y compris LDP magazines)
TOTALLDP PQR66LDP Aujourd'hui en FranceLDP La CroixLDP Les EchosLDP L'EquipeLDP Le FigaroLDP France-SoirLDP Le MondeLDP LibrationLDP L'HumanitLDP ParisienLDP La Tribune
LDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDP
TOTAL48,064.0015,785.26305.08233.00509.021,792.97947.00219.991,454.92568.06190.021,421.96234.02
Homme23,080.278,756.89217.3092.24351.141,562.94415.50141.33874.50386.44113.84788.59113.38
Femme24,983.737,028.3787.78140.76157.89230.03531.5078.66580.42181.6276.18633.37120.64
15-24 ans7,545.921,533.7811.399.8831.39411.9937.4218.07122.0271.1023.67207.9214.70
25 - 49 ans20,476.066,263.79126.6042.39243.64940.55209.84122.10518.07340.9846.60586.87144.14
50 - 64 ans10,323.494,287.1972.0778.82217.12340.95241.6752.35429.10135.1263.30425.1371.91
65 ans ou plus9,718.533,700.5095.00101.9016.8799.48458.0727.48385.7320.8556.44202.053.26
Homme 15-34 ans7,720.822,451.3934.395.5485.90701.2243.3643.78174.51141.0926.38253.7927.87
Homme 35-59 ans10,239.194,069.3196.6541.92248.90749.89138.2161.73392.71216.0254.83349.4482.24
Homme 60 ans ou plus5,120.262,236.1886.2744.7816.33111.82233.9335.82307.2829.3332.62185.363.26
Femme 15-34 ans7,642.67837.304.2716.7933.09146.1550.9416.26124.2379.575.62165.6820.07
Femme 35-59 ans10,300.553,666.8245.9147.85109.9658.68197.6156.17260.0586.3134.65275.8598.52
Femme 60 ans ou plus7,040.502,524.2537.5976.1214.8425.20282.956.23196.1415.7435.91191.842.05
Homme actif14,161.015,421.75121.3049.59322.781,184.57164.2090.56484.18314.4755.18512.54104.82
Homme inactif8,919.263,335.1496.0042.6428.35378.37251.3150.77390.3271.9758.65276.068.55
Femme active11,969.193,317.6032.3747.09145.43114.74168.1952.92317.64126.7623.12301.80111.14
Femme inactive13,014.533,710.7755.4193.6712.46115.29363.3125.75262.7854.8653.06331.579.50
IDF8,868.171,283.4228.8795.63257.93374.42442.40109.80704.90265.4855.491,280.57130.09
Province39,195.8314,501.84276.20137.37251.101,418.55504.60110.20750.01302.58134.53141.40103.93
Rural11,854.234,479.6262.4947.1625.59325.3683.2116.59125.2559.9334.35104.7323.32
Habitat 2-3-48,097.553,061.4470.9815.1962.51290.8187.2031.10113.8139.5029.66141.4724.67
Habitat 5-66,464.232,490.1264.745.4646.34236.79107.8937.31120.5680.4131.6487.7813.84
Habitat 7-813,789.164,663.2477.9978.95128.29602.55246.4227.72414.75136.1543.120.0047.40
Habitat 97,858.831,090.8328.8786.22246.29337.47422.28107.27680.55252.0851.251,087.98124.79
Prsence enfant - 15 ans15,846.864,404.6473.7935.38220.81719.96134.2484.86346.55201.2425.94443.94115.53
Taille foyer = 18,280.472,615.4768.3665.1858.20270.05252.3933.72209.78113.1650.20192.2819.67
Taille foyer = 215,109.695,692.82130.3292.55116.81437.04437.4864.56560.52181.8366.24489.1953.12
Taille foyer = 38,794.902,852.7743.7418.71100.74383.8195.9347.50273.6380.9338.04290.1950.10
Taille foyer = 4 ou plus15,877.214,624.1962.6656.56233.27702.06161.1974.21411.00192.1435.54450.32111.14
Primaire7,844.792,013.5971.3515.9211.4171.4864.6727.0022.9913.3944.31141.251.57
Collge17,863.536,092.74126.6417.5837.26741.87127.7050.5264.9650.4455.82508.7834.95
Lyce8,557.262,527.0026.9736.1938.38351.74195.1358.10102.1162.1925.98233.7529.59
Enseignement suprieur13,798.415,151.9280.11163.31421.98627.88559.5084.381,264.86442.0363.90538.18167.91
Revenu (Moins de 24 000 Euros par an)21,288.776,487.95142.0062.8438.19649.54214.3461.12169.87161.1191.33435.0020.72
Revenu (24 000 ou + par an)19,872.997,173.68118.46143.54437.78915.43555.18123.781,164.30369.3585.55796.35194.85
Revenu (60 000 ou + par an)1,798.45607.7010.3444.93199.21114.81171.6429.61633.84108.691.8684.3445.75
Revenu (Refus SR)6,902.242,123.6344.6226.6233.05227.99177.4835.09120.7537.6013.13190.6118.44
Interview - Retrait10,695.964,403.32125.46102.166.33139.92419.8743.44433.1134.7774.22357.396.69
Interview - Etudiant, lycen5,372.581,039.043.686.1623.92274.0027.8711.71131.6062.4123.67144.8411.36
PCSI++ (23 + 3.)3,790.831,278.9725.5139.31310.32214.13148.2029.36554.65209.2022.45179.70134.84
Interview - Actif PCS+ (2. + 3. + 4.)10,604.993,823.8563.4482.47390.54572.50236.8451.38703.95338.1159.80426.36160.21
Interview - Actif PCS-15,525.224,915.4990.2214.2177.67726.8195.5492.1097.87103.1118.51387.9855.75
Interview - Ex Actif PCS+ (retrait)4,609.082,152.9336.2286.946.3391.54323.2033.69416.7128.4826.41218.126.69
Interview - Ex Actif PCS- (retrait)6,086.882,250.3989.2415.220.0048.3896.669.7616.416.3047.81139.270.00
PCSC++ (23 + 3.)5,830.731,795.5332.1656.25341.33264.95226.7633.38641.36215.0019.74230.00126.37
Chef- Actif PCS+ (2. + 3. + 4.)14,810.224,797.8771.0397.85432.83736.06328.3057.91793.19364.7066.76498.62180.77
Chef - Actif PCS-16,840.114,850.6188.895.4555.13779.5960.2191.9785.23118.3519.03431.7342.00
Chef - Ex Actif PCS+ (retrait)5,928.362,748.4738.2998.666.33114.55410.0142.63487.3728.4821.13325.046.69
Chef - Ex Actif PCS- (retrait)6,813.822,472.2792.0322.460.0070.2362.307.4330.707.6262.83114.990.00
Type d'habitation - Maison individuelle31,112.2611,513.69173.98136.10324.58956.24442.7693.54757.00225.87103.05660.55153.10
Type d'habitation - Appartement16,663.314,119.22131.1096.90184.44836.73500.73126.46695.96340.2286.97759.4280.91
Statut d'occupation - Propritaire28,004.4010,358.67139.66159.43356.99845.49672.6085.161,043.73277.2796.76735.98151.17
Statut d'occupation - Locataire19,088.205,097.25157.9266.83144.70915.02239.28131.60382.45273.9791.48664.9475.24
Nombre de voitures : 2 ou +19,793.877,262.63103.9177.51312.16878.36339.7079.55720.04218.1560.27482.18140.32
Temps pass hors domicle : 0-1h5911,889.433,803.8958.1148.7240.31249.71229.2528.08281.0752.1050.78332.0732.72
Temps pass hors domicle : 2-5h5915,617.625,350.21132.35112.5489.11449.42369.6088.37536.9197.9857.84427.9834.10
Temps pass hors domicle : 6-9h599,883.433,108.8054.7934.4781.65374.83172.5955.93228.5768.1142.47288.8938.64
Temps pass hors domicle : 10h ou +10,497.613,461.3859.8237.27297.96712.84173.3447.61408.37348.3938.93363.50128.55
ldp6brut - BUP
BUP6 Finale (LDP par classe HDL + LNM modle toile + cas particulier Les Echos et La Tribune)
BUP 2003 - Performances LDP sur ensemble et cibles sociodmographiques BRUT BUP6
TOTALLDP PQR66LDP Aujourd'hui en FranceLDP La CroixLDP Les EchosLDP L'EquipeLDP Le FigaroLDP France-SoirLDP Le MondeLDP LibrationLDP L'HumanitLDP ParisienLDP La Tribune
LDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDPLDP
TOTAL19,947.006,668.0015296202694335986592708168493
Homme9,673.003,881.0011239144616148653841764742956
Femme10,274.002,787.004057587818733275943425537
15-24 ans3,091.00641641115113650276996
25 - 49 ans9,599.002,997.005727111413118562881842631661
50 - 64 ans4,027.001,689.003832761078726237502717225
65 ans ou plus3,230.001,341.0051334231171084922971
Homme 15-34 ans3,363.001,140.001553429321188367815213
Homme 35-59 ans4,388.001,825.0049191022915733217972418142
Homme 60 ans ou plus1,922.0091648158327014841215961
Femme 15-34 ans3,394.0035837165026855384757
Femme 35-59 ans4,531.001,540.00182339239523165511710029
Femme 60 ans ou plus2,349.0088919273566255513801
Homme actif6,353.002,537.00532513749575452741532529153
Homme inactif3,320.001,344.0059147121732011023221383
Femme active5,554.001,445.00142554458624189751412935
Femme inactive4,720.001,342.00263243310198619201262
IDF4,084.006351542110177170553471453063350
Province15,863.006,033.00137549251716543312125515143
Rural4,594.001,774.003218151272611522411459
Habitat 2-3-43,251.001,259.00367151123014481313576
Habitat 5-62,634.001,048.002921783371254289377
Habitat 7-85,846.002,040.00403050209819174662124
Habitat 93,622.005471539105163161523311392754547
Prsence enfant - 15 ans7,359.002,133.0036189030571382131031323753
Taille foyer = 13,127.001,014.00312319907613765118918
Taille foyer = 25,958.002,251.0067365015813230214822922216
Taille foyer = 33,753.001,250.00227401573919130431813819
Taille foyer = 4 ou plus7,108.002,153.003230932898836239941623350
Primaire2,600.0072539622014105217611
Collge6,661.002,292.005981126340242323222198
Lyce3,653.001,071.0017101414858255025121189
Enseignement suprieur7,033.002,580.003772175263223395812203028675
Revenu (Moins de 24 000 Euros par an)7,782.002,397.0067231222465235157371817
Revenu (24 000 ou + par an)9,615.003,470.006160177389212625661983841378
Revenu (60 000 ou + par an)1,008.00327621834869153525225423
Revenu (Refus SR)2,550.0080124131381581342156908
Interview - Retrait3,974.001,758.0074342391151811914311631
Interview - Etudiant, lycen2,058.004022369312450196634
PCSI++ (23 + 3.)2,509.00853162513711680203491311312766
Interview - Actif PCS+ (2. + 3. + 4.)6,119.002,179.003344171289123334311953226175
Interview - Actif PCS-5,788.001,803.003462025138363233715913
Interview - Ex Actif PCS+ (retrait)1,732.008602128224911411311121011
Interview - Ex Actif PCS- (retrait)2,242.0089853615244631962
PCSC++ (23 + 3.)4,172.001,270.002035153152121254231421216967
Chef- Actif PCS+ (2. + 3. + 4.)8,676.002,784.004051184364167404922113631483
Chef - Actif PCS-5,717.001,652.00322142592333233361608
Chef - Ex Actif PCS+ (retrait)2,097.001,028.0022322301091612411101351
Chef - Ex Actif PCS- (retrait)2,402.0095154821184842456
Type d'habitation - Maison individuelle13,099.004,897.009358129390163433701154531660
Type d'habitation - Appartement6,771.001,732.00593873304171552881543636733
Statut d'occupation - Propritaire11,841.004,399.008065140333226424661324234462
Statut d'occupation - Locataire7,698.002,130.00682959348100541791293833129
Nombre de voitures : 2 ou +8,900.003,297.005233121349140373391042623860
Temps pass hors domicle : 0-1h594,513.001,450.00321817866512116272215113
Temps pass hors domicle : 2-5h596,495.002,253.0069443716912739213402821516
Temps pass hors domicle : 6-9h594,213.001,356.002618311566722125361912512
Temps pass hors domicle : 10h ou +4,660.001,584.00251611728174252051661218852
ldpbrut - PQ
PQRN 2003 - Cumul 12 mois
PQRN 2003 - Performances LDP sur ensemble et cibles sociodmographiques BRUT
TOTALLDP - Quotidiens - Total PQR66LDP - Quotidiens - Aujourd'hui en FranceLDP - Quotidiens - La CroixLDP - Quotidiens - Mardi-Dimanche - Les EchosLDP - Quotidiens - L'EquipeLDP - Quotidiens - Le FigaroLDP - Quotidiens - France SoirLDP - Quotidiens - Le MondeLDP - Quotidiens - LibrationLDP - Quotidiens - L'HumanitLDP - Quotidiens - Le ParisienLDP - Quotidiens - Mardi-Dimanche - La Tribune
TOTAL22,8007,21214211924688046710878932899799117
Homme10,9353,6778951157753250574581976143867
Femme11,8653,535536889127217513311313836150
15-24 ans3,24474411713186424110276997
25 - 49 ans10,4772,8006521173469151503342023237784
50 - 64 ans4,9611,93834254916512432218783721424
65 ans ou plus4,1181,730326611601502212721241092
Homme 15-34 ans3,755934246393286011133681214822
Homme 35-59 ans4,7061,644431210533384272021043020945
Homme 60 ans ou plus2,4741,0992233139210619123251981
Femme 15-34 ans3,7087598102463441010541810014
Femme 35-59 ans4,8221,419231458487422150711416032
Femme 60 ans ou +3,3351,357224471699197619161014
Homme actif6,8492,2025719139534131392811613530961
Homme inactif4,0861,4753232182191191817736261296
Femme active5,9041,578251879758022197981819545
Femme inactive5,9611,957285010521372913433201665
IDF5,0006862842128234257493591753766755
Province17,8006,52611477118646210594301536213262
Rural5,7962,116412938207561910742146015
Habitat 2-3-43,9111,48118171812950128224138312
Habitat 5-63,1501,181167171163711652823758
Habitat 7-85,5251,83640305222181191947016130
Habitat 94,4185982736121207243473411643358052
Prsence enfant - 15 ans7,6091,98441121143339128223942327344
Taille foyer = 14,4581,3162142331269116157762214519
Taille foyer = 27,1452,615515060223195372661054224134
Taille foyer = 34,1361,276288481997822158541515022
Taille foyer = 4 ou +7,0612,005421910533210333208932026342
Primaire3,1871,33220123352315108151104
Collge6,4642,251411615198603250192723712
Lyce5,3221,6865020322759132122522219418
Enseignement suprieur7,8271,9433171196372293296072493525883
Revenu (Moins de 24 000 Euros par an)11,6903,872675434347129542231024436420
Revenu (24 000 - 60 000 Euros par an)7,0262,1945132127384188353641563529366
Revenu (60 000 ou + par an)8621863570537231224253225
Revenu (Refus SR)3,2229602128159678168028151106
Interview - Retrait5,3812,2744564131141653418133381702
Interview - Etudiant, lycen2,5805259511132412104273725
PCSI++ (23 + 3.)2,503590171612714010612267126189864
Interview - Actif PCS+ (2. + 3. + 4.)6,4451,6854230193364168314022143226291
Interview - Actif PCS-6,3082,09540725245433076452124215
Interview - Ex Actif PCS+ (retrait)2,7501,12426481282137221643024982
Interview - Ex Actif PCS- (retrait)2,6281,147191613228121731472
PCSC++ (23 + 3.)3,5037822027139184141133191412012567
Chef - Actif PCS+ (2. + 3. + 4.)8,2512,0994842198447219354582263930894
Chef - Actif PCS-7,5212,337398302804336101461826416
Chef - Ex Actif PCS+ (retrait)3,1001,270314714911532617233231224
Chef - Ex Actif PCS- (retrait)2,8151,24019162412681841776
Type d'habitation - Maison individuelle13,9535,0018167120511209583611305635061
Type d'habitation - Appartement8,1811,9525946125350246474211934244056
Statut d'occupation - Propritaire14,5375,0848781162514317585011765941873
Statut d'occupation - Locataire7,6151,928523178348133492601433635839
Nombre de voitures : 2 ou +10,7163,5427141139478208403611363727861
Temps pass hors domicle : 0-1h594,2691,3182425117872168720151379
Temps pass hors domicle : 2-5h596,7612,24040444619114342224773719313
Temps pass hors domicle : 6-9h594,9201,6072925412109616183651415823
Temps pass hors domicle : 10h ou +6,5141,9494624145391146342821603329969
2. VALIDATION INTERNE DES MODELES
PQ LNM Graph3
502.7847
436.1501
125.8935
452.7496
232.7668
127.5249
179.9124
241.151
81.7213
121.7682
199.7337
114.6482
357.5094
145.2753
241.8176
194.3325
799.3649
139.5698
74.6483
93.1174
77.6876
3.9799
689.5016
326.0896
164.2823
279.2853
191.4675
303.8996
189.3387
89.7821
113.5874
288.1409
311.186
100.9166
88.4221
144.794
355.137
335.1797
124.5142
94.6521
399.7908
528.1171
Le Parisien
Sexe - Homme
Or