Embed Size (px)
Citation preview
Canada’s only dedicated Fabricating & Welding publication
Monthly issues
Over 30,000 subscribers—largest readership in Canada
FABTECH Canada Of� cial Media Partner/Show Guide
CanWeld Of� cial Media Partner/ Show Preview
CMTDA Directory
www.canadianfabweld.com
Fabricating & Welding e-newsletters
Product e-newsletters/whitepapers
Customized e-blasts
Metalworking Manufacturing & Production Expos
MADECANADA
ININ
FEATURING
CANADA’S CHOICEFOR THE FABRICATING & WELDING INDUSTRY
Audited by
2018 MEDIA KITIN PRINT | ONLINE | IN PERSON
CANADAIN PRINT | ONLINE | IN PERSON
CANADA’S CHOICEFOR THE FABRICATING & WELDING INDUSTRY
2 | 2018 MEDIA KIT www.canadianfabweld.com
Canadian fabricators are traditionally cautious inves-tors. They look to see what value can be gained from the technology in the field and how they can effectively implement it today for tomorrow.
In the past year or so, it seems many shops have come to understand that it’s time to up their game in terms of the connectivity of their facilities. Even small-er job shops are coming to understand that, properly implemented, ERP systems and other technologies that allow the better flow of both parts and information through their facilities can mean the difference be-tween growth and stagnation.
Although Alberta and other western provinces have had a rough ride the past few years, there is a pos-itive outlook for the coming year and beyond. And where fabricating businesses are still working to recov-er ground, welding requirements for maintenance and growth are developing apace.
This is a time when shops need timely information from magazines like Canadian Fabricating & Welding and the businesses that have supported its growth and development since it published its first cover in 2016. From bending basics to machine-to-human communi-cations, we have been providing our readers with all of the technical information they require to effectively
keep their shops up and running efficiently. At the same time, we have profiled successful shops and individu-als from coast to coast, demonstrating how Canadian fabricators are changing the way they work to deliver quality product promptly for a demanding market.
In 2018 we are adding a special tribute to The Next Generation of Manufacturing Leaders in our December issue. This will profile top talents under the age of 40 who are changing the face of the fabricating and weld-ing industries. It’s important to show the wider world that manufacturing is thriving in Canada and that the trades need everyone’s support. It’s also important to show these young leaders that the industry is watching them and wants to see them succeed.
We at Canadian Fabricating & Welding look for-ward to working with you in 2018 to demonstrate the strength of manufacturing here in Canada, and to educate our readers on the many ways they can achieve yet more success in the near future.
Rob ColmanEditor
Robert Colman has worked as a writer and editor for 20 years, covering the needs of a variety of trades. He has been dedicated to the metalworking industry for the past seven years, serving as editor for Metalworking Production & Purchasing (MP&P) and, since January 2016, the editor of Canadian Fabricating & Welding. He graduated with a BA degree from McGill University and a master’s degree from UBC.
Canadian Fabricating & Welding – Editorial Mission/Biography/Staff
Rob SwanPublisher
905-315-8342 mobile: 416-846-2514
Sue RobertsAssociate Editor
815-227-8241 [email protected]
FMA Communications Canada Inc., 1154 Warden Ave., Suite #416, Toronto, ON M1R 0A1
www.canadianfabweld.com 2018 MEDIA KIT | 3
Canadian Fabricating & Welding – Circulation
89% of all respondents reported having taken one or more of the aboveactions during the past year as a result of advertisements in Canadian Fabricating & Welding.
Canadian Fabricating & Welding delivers to every member of your company’s target buying team.
“Please indicate the area of responsibility which best describes your primary job function.”
Requested additional information from an advertiser
Visited advertiser’s website
Referred an ad to co-worker or decision-maker
Recommended the purchase of advertised products or services
Bought products or services advertised
Scanned QR code (matrix 2-D bar code) for more information
Connected with an advertiser via social media (e.g., Twitter, Facebook, YouTube, etc.)
Surveys conducted by Harvey Research Inc.
0 5 10 15 20 25
Corporate Executive
Manufacturing Production Supervisor
Production Design - R&D
Manufacturing Engineering
Equipment Operator
Purchasing
Quality Assurance/ Control
New Equipment Implementation
Other
25%
Base: 106 respondents surveyed via the internet, Harvey AdQ Study August 2016 issue.Note: Total may not equal 100% due to rounding.
14%
10%
13%
5%
8%
2%
2%
22%
CFW subscribers engage with the magazine regularly.“How much time do you generally spend reading
an issue of Canadian Fabricating & Welding?”
Less than 15 minutes
24%
The typical respondent spends an average of 35.2 minutes reading an issue of Canadian Fabricating & Welding.
The average number of readers per copy for the August 2016 issue was 3.1 (2.1 pass-along readers + 1.0 for the subscriber), comprising a total potential reading audience of 99,116.
1-2 hours18%
More than 2 hours1%No Response0%
15-59 minutes58%
Base: 106 respondents surveyed via the internet, Harvey AdQ Study August 2016 issue.Note: Total may not equal 100% due to rounding.
CFW advertisements result in action.34% of respondents bought, specified, or recommended a product.
“What action(s) have you taken during the past year as a result of advertisements in Canadian Fabricating & Welding?”
0
10
20
30
40
50
60
70
80
Base: 106 respondents surveyed via the internet, Harvey AdQ Study August 2016 issue.
21%
73%
27%
19%15%
6%9%
No. of Employees* Total* % of Total*1-19 15,203 50.6520-49 6,457 21.5150-99 3,500 11.66100-249 2,714 9.04250-499 836 2.78500-999 355 1.181000+ 392 1.31Unknown 558 1.87
Total 30,015
*Publisher’s Own Data - Based on June 2017 issue
Province Print Digital Total Qualified
Newfoundland and Labrador 187 23 210
Prince Edward Island 74 8 82
Nova Scotia 358 55 413
New Brunswick 365 49 414
Quebec 5,370 956 6,326
Ontario 11,195 1,777 12,972
Manitoba 808 118 926
Saskatchewan 616 82 698
Alberta, N.W.T. and Nunavut 2,435 354 2,789
B.C. and Yukon 2,502 378 2,880
Total for Canada 23,910 3,800 27,710
USA 8 1,997 2,005
MEXICO 0 80 80
Other Int’l. 3 217 220
Total Outside Canada 11 2,294 2,305
Total Qualified 23,921 6,094 30,01558% of CFW subscribers are planning
to invest in capital equipment
Base: 106 respondents surveyed via the internet, Harvey AdQ Study August 2016 issue.
Audited byTotal circulation of over 30,000!
4 | 2018 MEDIA KIT www.canadianfabweld.com
Canadian Fabricating & Welding – 2018 Editorial Calendar
Bending & Forming Cutting
Assembly, Finishing & Joining
Welding Tech
Tube & Pipe / Heavy
Fabricating
The Smart Factory /
Management
Show Coverage /
Focus
JanuaryAd Close: 12-7-17
Ad Material: 12-14-17
Bending Automation
Solid-State Laser Cutting
Grinding and Polishing
Welding Automation
SawsSuccession Planning
Harvey AdQ Study
FABTECH Recap
FebruaryAd Close: 1-11-18
Ad Material: 1-18-18Stamping Nesting
Welding Throughput
SMAW Strategies
Tube Bending ERP Tips Automotive
MarchAd Close: 2-8-18
Ad Material: 2-15-18Roll Forming
Improving Edge Quality
Welding: Minimizing Heat Input
Structural Steel Welding
Plasma CuttingLean
ManagementRobotics
AprilAd Close: 3-13-18
Ad Material: 3-20-18
Lean Press Brake Strategies
Punching Tools
Lean Assembly Strategies
Submerged Arc Welding
Oxyfuel Cutting / Material Handling
Connecting the Office and the
Shop FloorAgriculture
MayAd Close: 4-12-18
Ad Material: 4-19-18
Press Brake Tooling
Material Handling in
Laser CuttingPaint Solutions
Mobile Equipment
WeldingPipe Welding
Work Instructions
FABTECH Canada Preview
JuneAd Close: 5-8-18
Ad Material: 5-15-18
Part Design for Efficient
Bending
Waterjet Cutting
Laser WeldingWelding Safety
Ironworkers / Bevelling Tube
Additive Manufacturing
JulyAd Close: 6-12-18
Ad Material: 6-19-18
Electric Press Brakes
High-powered Laser Cutting
Grinding and Polishing
Safety Tips
Robotic Welding in the
Job Shop
Handling Large Weldments
Ergonomics on the Shop Floor
Job Shops in Canada
AugustAd Close: 7-12-18
Ad Material: 7-19-18
Press Brake Safety
Part Identification / Laser Marking
DeburringGMAW
StrategiesMaterial Handling
Shop Software / Training
CanWeld Preview / Energy & Resources
SeptemberAd Close: 8-9-18
Ad Material: 8-16-18
Panel Bending and Folding
Punching Tooling
OrganizationHand Tools
Welding Consumables
ReviewTube Welding
Welding Management
Furniture
OctoberAd Close: 9-6-18
Ad Material: 9-13-18
Press Brake Tooling
Management
Smart Cutting Automation
Weld Process Monitoring
Welding Power Sources Review
Fume Management
The Paperless Shop Floor
FABTECH Preview
NovemberAd Close: 10-11-18
Ad Material: 10-18-18
Press Brake Safety
Material Utilization
Weld Prep Strategies
Welding Shielding Gases
Laser Tube Cutting
Predictive Maintenance
Architectural
DecemberAd Close: 11-6-18
Ad Material: 11-13-18
Waterjet Cutting
Advanced Joining
ProcessesPlate Rolling NDT
Future Manufacturing
Leaders
Dates subject to change.Published 12 times per year. If proofs are required or copy is to be set, material must be received five days earlier than material due date. Cancellations accepted up to closing date only.
Tradeshows to remember:MM&P Expos, See back cover
Montreal Manufacturing Technology Show, Montreal, May 14-16
FABTECH Canada, Toronto, June 12-14
International Manufacturing Technology Show, Chicago, Sept. 10-15
FABTECH Atlanta, Nov. 6-8
Appearing Each Issue:View From the Floor—Editor Robert Colman takes on the industry’s issues.
Product Highlights—This is a monthly round-up of new products available in the market.
Also Appearing Regularly in Canadian Fabricating & Welding:
Made in Canada—Learn about the fabricators across the country who are innovating their work processes
and management on the shop floor.
Welding Tech Tips—Both welding processes and technologies are re-viewed on a regular basis in this section of the magazine.
MADECANADA
ININ
www.canadianfabweld.com 2018 MEDIA KIT | 5
Canadian Fabricating & Welding – Online Opportunities
AUDIENCE & CONTENTCanadian Fabricating & Welding, now part of canadianmetalworking.com, is dedicated to complete coverage of Canada’s metal fabricating, welding, and metal finishing industry. We cover a wide range of topics, including bending, forming, cutting, heavy fabricating, tube and pipe, welding, metal finishing, metals, automation, software, production, and quality.
Our website is updated daily, bringing you the latest industry news, including automotive, aerospace and defence, energy and resources, manufacturing, construction, and transportation sectors.
We cover the latest company announcements, product releases, and industry events, all in one site.
WEBSITE ADVERTISING RATES Net rates are in Canadian Dollars.
Content/ Homepage Technology PageLeaderboard in header (728 x 90)
Leaderboard in stream (728 x 90)
Square (300 x 300)
Rectangle (300 x 150)
Header leaderboard ads may rotate with up to 6 advertisers. All other banner ads may rotate with up to 3 advertisers.
Palcam Makes AM a Canadian Advantage
Rapidly advancing numbers are the norm at Linamar Corporation, a manufacturer of powertrain components for the automotive, industrial, off-highway, and energy markets and Skyjack™ telehandler equipment. The number of facilities keeps growing.
TECHNOLOGIES INDUSTRY DIRECTORY MEDIA PUBLICATIONS Search
Bystronic Introduces…
The Xcite 80E, an innovative press brake that exemplifies speed, accuracy and reliability. Designed for ease of operation and performance, the Xcite is capable of complementing the most demanding of parts volumes generated by today's high-speed laser cutting machines like Fiber lasers.
SITE SPONSOR
Linamar Gear Drives up the Numbers
CAD/CAM | NEWS
CAD/CAM software nesting modules introducedBobCAD-CAM Inc. has released Nesting Standard and Nesting Pro CAD/CAM software modules. According to the company, the software packages offer advanced nesting power with intelligent sheet optimizing technology that can increase material usage by as much as 15 percent.
Continue Reading
Continue Reading
Continue Reading
Continue Reading
TOOLING | ARTICLE
Developing, adhering to, maintaining, and reporting on manufacturing processes are critical to staying competitive. Providing traceability and accountability for every component passing through a shop; identifying raw material sources; and determining who, and what was involved with each step of production are expected. A variety of resources are available to help get the job done.
Do You Know Who Is In Your Facility?
Solid-carbide tooling’s geometry high cutting speeds
MANAGEMENT | ARTICLE
TOOLING | PRODUCTS
Palcam Technologies Ltd. founder and CEO Walter Palisca is a great believer in what Canadian industry could and should be. They hire the best young talent, invest in the best equipment and machining technologies available, and look for innovative ways to deliver the most value and quality to his customers.
Monaghan Tooling Group offers MK Tools’ solid-carbide tooling with Speed-Drill R4 geometry, offering high cutting speeds and long tool life in gray cast iron, ductile iron, and forged steel. It features a new corner radius design that is tangential to the drill point but nontangential to the diameter.
Subscribe
Filter Content - - All Content - -- - All Technologies- -
1234
1
3
2
4
SITE SPONSOR ADVERTISING PACKAGEMaximize your exposure on canadianmetalworking.com with the package that offers you everything! Contact your sales representative for details!
WEBCASTSWebcasts offer a unique way to showcase your new products and services to an interactive audience. Webcasts are archived online for 12 months, and leads are emailed from the viewing of the archive.
With the click of a mouse, webcasts can help broadcast infor-mation about your products and services to everyone around the world with access to an internet connection and a phone line. They offer immediate and interactive content to your tar-
get prospects and customers, enabling them to ask real-time questions via the phone or live chat. You can effortlessly reach an amazingly broad audience while saving the expenses of travel and accommodations.
Webcasts can be as simple as a PowerPoint presentation or in-clude video, content sharing, surveys, and more. The webcast software is easy to use both for presenters and attendees.
LIST RENTAL/CUSTOMIZED E-BLASTSCanadian Metalworking and Canadian Fabricating & Welding bring complete coverage of Canada’s metal cutting, metal forming, fabricating, and welding industries to over 30,000 BPA-audited subscribers every month. And now you can deliver your branded sales message to these potential customers with a customized e-blast!
This custom e-blast is delivered to a specific group of names that you choose from our BPA-audited circulation, so you know that your sales message is reaching its intended target. Take advantage of this opportunity to reach the audited circulation of Canada’s industry-leading metalworking and fabricating and welding publications…schedule your customized e-blast today!
Contact your sales representative for details.
6 | 2018 MEDIA KIT www.canadianfabweld.com
Canadian Fabricating & Welding – Multimedia Advertising
Looking for Actionable Leads? Canadian Fabricating & Welding can help...Generating actionable leads has never been more important than it is today. Our product newsletters and whitepapers can help. These lead-generating platforms are designed to promote your company’s unique products and knowledge to our circulation across Canada.
The product newsletter platform can be used to promote new products and/or products you are looking to grow in Canada. The whitepaper platform can be used to promote technology applications, case studies, webinars, educational papers, and much more.
It’s simple: You provide a high-resolution photo, up to 75 words of copy, and a clickable URL which leads to informa-tion on the product or your whitepaper. We create the space, and on a scheduled date email it to our subscribers. Within two weeks you will receive a detailed leads report of those who clicked on your product/whitepaper with contact infor-mation including name, title, company, address, and phone number.
E-newslettersThe Canadian Fabricating & Welding e-newsletter covers fabricating technology developments and a wide range of industry sector news. It also includes profi les of Canadian fabricators, and event previews.
Product e-newsMails:February 15 April 12 July 12September 20December 13
Special Mailings: FABTECH Canada May 24
FABTECH October 18
Mailed to over 14,000* recipientsEach newsletter is archived on our website with original advertising.
Text ads
Leaderboard (650 x 90)
Square (300 x 300)
Rectangle (300 x 150)
WhitepapersMails: February 22 April 26July 26 November 29
AUGUST 16, 2017
Canadian Fabricating & Welding E-newsletter ScheduleMAIL DATE AD CLOSING MAIL DATE AD CLOSING MAIL DATE AD CLOSING1/24/18 1/7/18 6/6/18 5/30/18 FABTECH Canada Preview 10/24/18 10/17/18 FABTECH Preview
2/21/18 2/14/18 6/20/18 6/13/18 FABTECH Canada Wrap-up 10/31/18 10/24/18 FABTECH Preview
3/21/18 3/14/18 7/18/18 7/11/18 11/21/18 11/14/184/18/18 4/11/18 8/15/18 8/8/18 12/19/18 12/12/185/16/18 5/9/18 9/12/18 9/5/185/30/18 5/23/18 FABTECH Canada Preview 10/10/18 10/3/18
*Source: Publisher’s own data
• HTML must be formatted for email clients. (i.e. use tables for layout instead of divs.)
• Must use inline styles. No external stylesheets.
• DO NOT use JavaScript or Flash.
• Must not use a single, sliced up image, and should have a reasonable ratio of text to images.
• We strongly suggest testing in common email clients. (e.g. Outlook, Gmail) and on common devices (e.g. iOS, Android.)
• Photo size should be a minimum of 120 pixels in width.
www.canadianfabweld.com 2018 MEDIA KIT | 7
Canadian Fabricating & Welding – Ad Sizes
ADVERTISING SIZES
SIZE WIDTH HEIGHT
A Full Page (trim size) 8.125" 10.75"
Type Safety 7" 10"
With Bleed 8.375" 11"
B Double Page (trim size) 16.25" 10.75"
With Bleed 16.5" 11"
C 2/3 page vertical 4.5" 10"
D 1/2 island 4.5" 7.5"
E 1/2 page vertical 3.375" 10"
F 1/2 page horizontal 7" 4.875"
G 1/3 page vertical 2.125" 10"
H 1/3 page horizontal 7" 3.25"
I 1/3 page square 4.5" 4.875"
J 1/4 page vertical 3.375" 4.875"
K 1/4 page horizontal 7" 2.375"
L 1/9 page vertical 2.5" 3.375"
C
FD E
K L
H I
A
J
B
G
GUIDELINES FOR AD ARTWORK SUBMISSION • Ad artwork should be saved as a high resolution (minimum 300 dpi), CMYK, PDF x:1a 2001compliant file. Please do not send “secured” or “locked” PDFs.• Please see below for correct naming of your ad file.
UPLOADING AD FILES• Go to http://canadianfabweld.com/uploadmyad.
• Enter name, email, and company name. (This information is strictly for use by the production staff and will not be used for marketing purposes.)
• Click on appropriate publication and select the month the ad is to be featured in.
• Important: When naming your ad file, please include your company name, month, and publication. (If more than one ad is running in the same issue, you may indicate that in the file name):
THIS: CompanyName_JAN2018_CFW.pdf NOT THIS: F_0118_1-4 Page.pdf
Margaret ClarkGraphic Artist
815-381-1335 [email protected]
SHOWCASE PRODUCTS AND SERVICES
CONNECT WITH BUYERS
GROW YOUR BUSINESS
March 13, 2018TRADEXAbbotsford, BC
April 4, 2018Victoria Inn Hotel & Convention CentreWinnipeg, MB
May 2, 2018Prairieland ParkSaskatoon, SK
May 29, 2018Moncton ColiseumMoncton, NB
Gain direct access to the Canadian manufacturing market. By exhibiting at the Metalworking Manufacturing & Production Expo, your company will meet face-to-face with decision-makers and influencers from job shops, maintenance, tool room, automotive, aerospace, energy and resources, medical manufacturing, transporation, tool-die mouldmaking, and more.
Reserve Your Exhibit Space Today!
Exhibit Pricing: 1 table – $1,395 | 2 tables – $1,295 | 3+ tables – $1,095
BROUGHT TO YOU BY
www.mmpshow.com
CONTACTRob Swan, Show Manager/Fabrication Sales Kathleen Fitzgerald, Metalworking Sales905-315-8342 | mobile 416-846-2514 647-977-3329 | mobile [email protected] kfi [email protected]
