INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION

2014

Name Aukilani Iva

NetID aiva245Group Number: 83Website Link: http://infosys1102014s1group083.blogspot.co.nz

Tutorial DetailsTutor: Day: Time:

Olivia Wednesday 9am

Time Spent on Assignment: 84 hours Word

Count:1649 excluding the subheadings

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DRIVE SMART

INTRODUCTION

With the amount of fuel consumption in our world today and the congestion lines we have at petrol stations,

with “Drive Smart” (DS) a smart phone technology application we are convinced that we are able to tackle this

core problem minimizing the effects it has in our environment making your fuelling experience fast and easy.

3. BUSINESS SECTION

3.1 Vision

“Minimizing the effects of fuel in your environment and making your fuelling experience fast and easy”

3.2 Industry Analysis: Fuel Management Mobile Application Industry

Industry: Fuel management mobile application industry is used to monitor fuel consumption that consumers use for transport such as vehicles etc.

Force: High/Low:

Justification:

Buyer power: High Fuel management mobile application is high. There are other similar products in the market that manages fuel for petrol consumers. For example, FuelLog car management, Fuel Consumption lite and Open Road: Fuel Economy all manage fuel

Supplier power: Low The supplier power is low. This is because from the buyer’s perspective there are a lot of mobile software developers out there for them to choose from. There are approximately 11,005,000 professional developers in software development industry.

Threat of new High The threat of new entrance for the fuel management mobile application industry is high.

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entrants: For example an individual may hire a professional developer to create the application therefor making it easy for that individual to enter this industry

Threat of substitutes:

HighThreat of substitutes for Fuel Management mobile application industry is high. This is because there are many different applications out there that manage fuel consumption etc.

Rivalry among existing competitors:

High Rivalry amongst existing competitors is High. This is because there is a large scale of similar products in this industry making it hard for the fuel management mobile application industry to be profitable.

Overall attractiveness of the industry: The overall attractiveness of the fuel management mobile application

industry is unattractive. This industry analysis proves that it is easy to enter this industry therefor not knowing

whether or not your chance in this industry will be profitable. However, a company in this industry is able to be

profitable if they have a strategic business model that their competitors are unable to unlock.

3.3 Customers and Their Needs

Working individuals would be a targeted customer for “Drive Smart”. This is because they would be consuming

petrol on a day to day basis to get themselves from home to work. Their needs in drive smart would be an

efficient service that would decrease cycle time so they could make it to their jobs on time. Because working

individuals are on the go their levels of Performance in Drive smart would be high.

Individuals who are family orientated would be another target customer. This is because family are more

reluctant to be on the road travelling on a road trip during school holidays, public holidays etc. they would

need the application to be reliable while travelling. For example, ensuring the product has service in remote

locations where signals are low. They would also need the functionality of the application to be on point.

University and high school students would be the last targeted customers. This is because they would need to

know the Usability, Reliability and performance of DS. They would want know whether or not DS is easy to use.

They would need to know whether or not the product is reliable so it wouldn’t fail on them while making

transactions through the app.

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3.4 The Product and Service

DS is a fuel management mobile application which our customers are able to download on their smartphones.

It allows vehicles users to track down how much gas they are consuming at each speed. DS offers features such

as a tracker, Add-on, Finder, Weekly planner and Fuel Consumption. With these features DS is able to meet the

needs of our targeted customers. For example, we are able to provide them with our tracker, add-on and

weekly planner features. With the planner feature they are able to slot in what time best suits them during the

week minimizing their chances in catching rush hour at local petrol stations. Finder feature will search for

nearby petrol station while on a road trip. Add-on feature allows our customers to fuel up online using their

Visa debit card. This feature then processes this information to any of the DS participating petrol stores where

our customers are able to drive up enter the 7 digit code and fuel away. This feature of DS targets our

customers’ needs of performance in our application. By making sure our levels of performance are met the

app would need to test the application regularly before the launch date. DS is also able to target the needs of

reliability and usability in our application. The features within our application would be very easy to use and

nothing will be complicated for our customers. To increase the reliability and functionality, testing of the

product will be important to highlight if the system crashed will our IT team have the fastest solution to retract

and reboot the system.

3.5 Suppliers and Partners

DS supplier would be a mobile software developer. We would need to hire a certain software developer to

code the program and to make the actual mobile application. A specific supplier in which I would be interest in

developing the DS would be “SourcingLine”.

DS would look into partnering up with BP Global petrol station. If we partnered up with BP Global Drive Smart

would be available worldwide increasing the amount of customers we have. BP Global has 17,800 service

stations across the world. This would be beneficial because if they partnered with BP Global these service

stations would be participating stations of DS.

We look to partner up with Google Corporation. It would be a huge advantage for our product because google

would help market and advertise our product on google chrome. Since google leads and develops the Android

Mobile, DS could be a part of this project where our mobile application could be a possible functionality in the

Androids Mobile. For example, when customers purchase any Android Mobiles DS could be already be

downloaded on the mobile and can be used as another android application.

3.6 Strategy: Cost Leadership Strategy

DS uses a Cost Leadership Strategy. This is because in order to create a competitive advantage we have to try

and make our product available for everyone. We are providing our customers with a Low cost product that

will be affordable and easy to purchase. DS are positioning our business in the hope that we may attract as

many customers/users as possible and to do this we are looking at targeting low income customers so they too

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can be included. The market is very broad for DS therefor leading to individuals having a variety of similar

products to choose from.

3.7 Value Chain Activity: Market and sell the product or service

This is because DS would need to identify if our product is targeted to the right group to ensure that we create

a competitive advantage. By making this a main priority/focus in DS, we are ensuring that although there are

similar products in this industry by consistently advertising our product, people are more likely to download a

product that is more popular than the rest.

3.8 Business Processes: Sales Process and Transaction Process

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3.8.1. SALES PROCESS

Sales process would support our value chain activity. In order to target our customers we would need to advertise the product. To download our product the customer would have to use their smart phone to access their “Application store” or “Play store” in order to download the application. The customer would then be asked if He/she would want to download the full application or the basic version. If no, the customer will then purchase the simple edition and will be a user of DS. If the customer does decide to download the full premium package, they would be required to pay a little extra. After this they too will be able to access the application.

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3.8.2. TRANSACTION PROCESS

Accounting and finance process would also support our key value chain activity. Payments

online would be looked after by our Accounting and financing department. The customer

would request to download the application but would need to complete the bill ing stage first.

Their request would be put on hold while they fill out their card details. Credit card

transactions would then occur where our finance department would check to see if this

certain customer has sufficient funds. If approved DS would release it to the customer.

Customer’s information would be kept for future references by our customer service

department. The customer would then receive a receipt in their online bank statements.

When the customer has received confirmation they would be able to download the

application.

3.9 Functionalities

3.9.1. SALES PROCESS

• Advertising app online

• Online Customer registration

3.9.2. TRANSACTION PROCESS

• Registering card/bank details on the system

• Issuing Invoice to customer after payment

3.10 Systems

3.10.1. TRANSACTION PROCESSING SYSTEM (TPS) -

This is an important system to Drive Smart because TPS captures, creates, reads, updates and deletes information about our customers.

TPS is able to offer Drive smart with a very structured and simple operations system which allows the Drive smart team to meet our customers’ needs within our product and meet our vision of making our customers fuelling experience fast and easy.

3.10.2. BUSINESS DEPLOYMENT SYSTEM -

This system would be important to DS because our app would be advertised online using google, DS would need to be ready for the release date and have a good recovery

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system if it were to fail on the first go. Using business deployment system we would be equipped for the worst etc. By using this system we would meeting our vision by ensuring our product would be released on the scheduled date without any delays due to malfunctions etc.

3.10.3. ORDER PROCESSING SYSTEM

This system would be important to DS and highlights our Sales and Transaction process because this system will ensure that our customer orders/information would be stored into our database for future references. By using this system DS is able to meet our vision by capturing who our regular customers are and ensuring that they get the best service by having an efficient ordering processing system.

3.11. SUMMARY TABLE: VALUE CHAIN TO SYSTEMS

Value Chain

ActivityProcesses Functionalities

Specific Information System(s)

Broad Information System(s)

marketing and selling

the product

1. Sales Process

1. Advertising app online

2. Online customer registration

Business deployment system

Customer support system

Collaboration System

Transactional Processing system

2. Transaction Process

1. Registering bank details on the system

2. Issuing invoice to customer

Transaction processing system

ordering processing system

Transaction processing system

collaboration system

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CONCLUSION

In conclusion, DS uses cost leadership strategy, marketing and selling the product and service, Sales process

and transaction process and systems to deliver a product that is able to meet our customer needs and vision

statement.

REFERENCES

1. Viswanathan, V,. (2014). Hire a Professional Developer to Create Apple iPhone Apps. Retrieved From

http://mobiledevices.about.com/od/mobileappbasics/qt/Hire-A-Professional-Developer-To-Create-Apple-

Iphone-Apps.htm

2. Abel, A,. (2014). IDC Study: How Many Software Developers Are Out There?. Retrieved From

http://www.infoq.com/news/2014/01/IDC-software-developers/

3. SourcingLine.(2014). Company Overview. Retrieved from http://www.sourcingline.com/about-us

4. Wikipedia The Free Encyclopedia. (2014). BP. Retrieved from http://en.wikipedia.org/wiki/BP

5. Wikipedia The Free Encyclopedia. (2014). Google. Retrieved from http://en.wikipedia.org/wiki/Google

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