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Creativity
Vitor [email protected]
Métodos de Empreendedorismo
Programa Doutoral em Engenharia Electrotécnica e de Computadores
FCT-UNL – 15Fev2018
Ideas vs Innovation
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InnovationIdeas ?Generating ideas
Gap
Improvement
Integration
New
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3 201
Creativity ????
Are we all +/- creative? (or not ???)
4 2010
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5
Generate new ideas ?
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Where to start ?
4
7 2010
The 1st problem is
know what the (true) problem is ...
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Create ... .what? and about what?
• Passion? - What I love• An area ? - What interests me• An idea ? - what I want to do• A story ? - What is the narrative?• A business ? How do I earn $• Grow up ? - who I am• A masterpiece ? - what interaction and
perspective• …….
I already have a problem .... and now, what to do?
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Houston, We Have a Problem.
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Focus
Generic problems usually give generic solutions - difficult to implement
Framing the Problem
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Problem Vague Undefined Too big Not focused on the
user / client
Scope Who, What, Where,
When, What, Dimension?
Focused on the user / client
Definition of the problem Focused on the user /
client Clear Detailed Manageable
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Build the relationship diagram
• Write the critical problem in the center
• Ask "Why?" To establish the first level causes
• Ask "Why?" To establish second-level causes
• Repeat
• Linking the "post-it"
• External causes are potential primary causes
Root Causes
Root Causes
Diagram
of relationships
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Customers experience delay
during sign-in at 9.00 a.m.
Too many customersin reception at 9.00 a.m.
Poorly trained
receptionists
Poor, slow or faulty equipment
Sign-in process too complex
Receptionists can’t contact people
People making phone calls
Too many meetings starting at 09.00
Too few receptionists
Contractual Issuewith supplier
Contractual Issue with supplier
Too many meetings starting at 09.00
People making phone calls
Poor, slow or faultyequipment
Sign-in process too complex
Relations Diagram
Diagram of relationships
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How to reuse second hand clothing still in good condition and
distribute it to people who need it?
We do not know where thepoor people are
There is no wayto know what clothes they
need
It's easier and quicker to put clothes in the trash
There is no process to collect clothes at
our house.
The people in needdo not identify
Some people are ashamed
of assuming the need
NGOs do not provide this information
There is noLocal registration
There is a legal problem insave this info
There is a legal problem insave this info
NGOs do not provide this information
Some people are ashamed
of assuming the need
It's easier and quicker to put clothes in the trash
There is no process to collect clothes at
our house.
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Creative Thinking
Basic principles of Edison
• Question all assumptions
• Generate as many ideas as possible
• Analyze the failures
• Adapt ideas from others
• Register all ideas
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Thomas's mother had three children. One was called April. One of them was called May. What is the name of the third?
What has four fingers and a thumb but it is not the hand or the foot?
What's white when it's dirty and black when it's clean?
What is it that when dry gets wet?
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Find solutions
List & Attributes Provocative
SCAMPER
Idea Box
Reversal
Phoenix
Slice & Dice
etc.
False Faces
Cherry Split
Stone Soup
etc.
Randomisers Intuitive
Brutethink
WhiteBoard
Circle of Opportunity
etc.
Blue Roses
Dali's Technique
Da Vinci's Technique
etc.
"Thinkertoys - A Handbook of Business Creativity" by Michael Michalko
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Mixing apples and pears.…
BrutethinkBrutethink is an aid to lateral thinking and creativity. Primarily it is expected to be used to help devise alternative solutions, but some teams may also find it useful to help identify root causes for their problem.
Brutethink is a good tool to use when the team has made good progress but appears to have run out of ideas. We should be aware that it may impact team motivation if team morale is getting low and some team members have become cynical. Its use benefits significantly from having an experienced facilitator.
Pick a random word or thing Think of attributes/qualities of your random item. List them below. List most likely root causes and CTC (as problem statement). Force connections. Write down your idea
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As Edison said …
Adapt ideas from others
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SCAMPER
• SCAMPER is a technique for looking atpossible transformations that you couldapply to a product or process. Looking atthese transformations can help youidentify “out-of-the-box” approaches bylooking at the problem from differentperspectives. It is particularly useful whereconventional approaches to the problemmay already have been triedunsuccessfullyVitor Santos 24 2017
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SCAMPER
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It is a good example of a very elaborate technique, which resorts to questions directed to which one responds with attention to the problem, in order to lead to the generation of new ideas.
The stimulus comes from creating responses to issues that would not normally arise.
This technique was created by Bob Eberle and made popular by Michael Michałko.
It is particularly suitable for analyzing the possible transformations of applying to a product or process, for example a game ...
Exercise - Creativity
• IndividualProduct/process ?
USE S+C+A+M+P+E+R
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OK, the techniques are very important !!! but…
… being creative is also a matter of attitude ….
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Lastly
Dealing with Challenges
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Passion
Courage
Self-criticism
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“I love him who creates above himself and thus walks to his doom!”
Nietzsche
THANK YOU
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