Awareness Campaign

By: Austin Arquette, Jonathan Black, Carole Cartwright & Ebenezer Shyaka

Real people come in every shape and size. Beauty is in the eye of the beholder. We do not advocate obesity, we encourage acceptance for individuality, variety and uniqueness. You decide where beauty lies.

History of Media’s Influence Local Issues and Components:

◦Fad Diets◦Anorexia ◦Cosmetic Surgery

Our Plan

Started when visual stimuli became more widely available through television in the 50’s;

In the next forty Years, the media used models and celebrities to drive marketing.

60’s used Twiggy 70’s used Cheryl Tiggs

and Farah Faucet 80’s used the Olsen

Twins 90’s used Lindsey

Lohan

A “fad diet” is “a diet that promises quick weight loss and is popular for a short time.”

 

Fad diets don’t die; they just burn-out

Often return years later

The Centers for Disease Control and Prevention estimate that at any given time two-thirds of all American adults are on a diet to either lose weight or prevent weight gain. Of those, 29 percent are men and 44 percent women. Yet only 5 percent of these dieters will be successful at keeping the weight that they lost off.

 

Claims of dramatic weight loss in short periods of time (typically in excess of 3 lbs a week)

Elimination of entire groups of foods or macro-nutrients (carbs, sugars, fats, fruit, bread, etc.) from the diet

  Very little, if any, emphasis on

exercise as part of the weight loss plan or diet

 

Use of dramatic marketing language and too-good-to-be-true phrases like “quick-fix”, “melt off pounds instantly,” “lose fat fast”,  “lose weight when you sleep,” “eat all you want and lose weight!” etc.

A price tag: Many fad diets require you to fork over money to access the diet or buy the book

 

Go to www.letsgetreal2010.wordpress.com for more information

Anorexia is much more prevalent in western culture than in non-western countries.  Some believe this has to do with the media in western society, which portrays thin women as beautiful and desirable. 

Lindsey Lohan

Olsen Twins

“Media does not cause anorexia, but it

is certainly

fueling the fire” – Freda Rosenberg

Psychotherapist for Women’s

Resource Center in Salt Lake

1 in 10 people with eating disorders receive treatment

20% of people with anorexia who do not get treatment will die

80% of those who do get treatment don’t get enough of it; they receive some impatient care, but are sent home before the recommended length of stay is up

40 – 60% of high school girls diet

50% of girls between the ages of 13 and 15 believe they are overweight

Anorexia is the third most common chronic illness among adolescents

Example of Anorexia Victim

There are many types of weight loss surgery options available. All involve eliminating a portion of the stomach to limit food intake, and then rerouting the path of digestion.

The end goal is always for the patient to eat less and feel fuller.

The Doctor and His tools

Since 1997, there has been a 457 percent increase in the total number of cosmetic procedures

The top five surgical cosmetic procedures in 2007 were:◦ Liposuction (456,828

procedures)◦ Breast Augmentation

(399,440 procedures);◦ Eyelid Surgery (240,763

procedures)◦ Abdominoplasty (185,335

procedures)◦ Breast Reduction (153,087

procedures)  

The top five nonsurgical cosmetic procedures in 2007 were:◦ Botox Injection (2,775,176

procedures)◦ Hyaluronic Acid (1,448,716

procedures)◦ Laser Hair Removal

(1,412,657 procedures)◦ Microdermabrasion

(829,658 procedures)◦ IPL laser treatment (647,707

procedures)

 

Heidi Montag

Megan Fox

Michael Jackson

Robert Pattinson

Preventing “Blind Minds” By focusing on an awareness

campaign where we intend to reach primarily

15 – 30 year old men and women.

 

Our Name: Lets Get Real

Catch Phrase: Blind Minds

Flyers in medical facilities as well as in high school and college campuses

Press release to the media outlets informing them of our campaign.

Design a billboard ad to attract this age group.

Create a Blogg for those being affected by this trend can go for support, resources and answers.

We will release a PSA on the radio

Powerpoint presentation to offer as an educational or awareness tool for schools to use in assemblies or in the classroom (such as a health class or teen living class.)