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    Luzon

    1. I D

    F

    2. I M A

    (IMA) F

    3. I F

    4. ASCODE5. LIKAS

    Visayas

    6. PROCESS

    7. L P

    8. Aq D

    F

    Mindanao

    9. FORWARD

    10. A-j D

    F

    11. B M

    12. C

    13. S-M

    14.

    15. L D

    nCR

    16. PEA

    17. K C F

    18. GABRIELA

    19. PAAMABA

    20. C W R

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    ChapteR 7

    the iCt enViRonMent and infRastRuCtuRe

    in the phiLippines

    engLish as a MediuM of CoMMuniCation in the phiLippines

    A A , P

    E- (P, 2005). T

    P . I .

    gendeR gap

    T P 6 q A

    10. G

    P :

    (4), (1), (22),

    (1). T P A

    (W

    E F, 2006)

    W 39%

    , (64%), (57%), (67%),

    (56%).

    the phiLippines Media pRofiLe

    A P P A,

    . H,

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    philippines

    , ( ) .

    L (S., 2006).

    soCiaL RoLe

    T ,

    F . T

    ,

    , - (S., 2006). P ,

    , tv,

    - , .

    H, P , ,

    , (S.,

    2006).

    T

    . T x

    . W ,

    (C, 1999).

    pRint Media

    newspapeRs

    T N C R (NCR) 22%

    . T 13 j

    , 17 , 32 z, 39 5 C (S.,

    2006).

    T 441 13 z. M

    , , -, - ,

    (S., 2006).

    T Phlppne Daly Inqurer 257,416.

    Ownership

    N P . A

    S z , C-F ,

    , (C, 1999).

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    the ict environment and inrastructure

    E Y, x, Manla Bullen , J G,

    R M S C, Manla mes .

    inQ7

    INQ7 I I. j

    P -- Phlppne Daly Inqurer,

    , GMA N I.,

    P (Iq7., 2006). INQ7 F z (I

    z) 12.4 , J 2002

    (L, 2006).

    wOmens Access tO news pApers

    M

    . T P

    j (, 2004).

    R 1980

    z . B ,

    . I , z

    (D Cz, 1988). I 1986, j j

    ,

    S B Aq J. . T , ,

    . A -

    : E A, B G B

    L M (D Cz, 1988). H,

    10 , (Az, 2004).

    In all our newspapers, there were more males than emales in board and editorialpositions. However, the ratio o emale to male reporters appeared to be equal. What

    this points to is the apparent difculty that women reporters encounter in rising to the

    rank o editor or board member (Tolentino, 2004).

    CoMMunity papeRs

    C .

    I 1998, 408 , .

    T j

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    philippines

    . S ,

    j (R, 1999).

    tabLoids

    x 2000

    3,347,744. A ,Bulgar

    448,450 , Peoples JournalPeoples ongh,

    382,200 365,811, (S., 2006).

    Magazines

    I Manla mes, G S M,

    z P,

    (S M, 2006). I 1995 Preew,

    z, x Cosmopolan

    Mare Clare.

    CoMiCs

    T P . I 1800,

    J Rz F- Te Monkey

    and he orose (K, 2006). I 1960,

    , 17% E (Y, 1962). A C

    Bj 1950

    1960. H, 1970 P

    M L. T M

    . A

    , q (K, 2006).

    Radio and teLeVision bRoadCasting

    B tv q,

    -

    . T x tv 1994

    F L, E M M S. B , 81.22%

    44.93% tv (S.,

    2006). B P A

    .

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    the ict environment and inrastructure

    Radio

    T P KZKZ H M M

    1922. T , KZRM KZEG,

    . I 1929,

    . I , 81%

    50 F 1994 x . A

    81.6% x (S., 2006).

    A 2002 A R N C

    (NC), D 31, 2002, x 369 AM 583 FM

    P NC (N C

    [NC], 2003).

    T ,

    - . T

    , . S

    ,

    q (Y, 1962, . 73). C FM AM

    P

    .

    CoMMunity Radio

    C ,

    . U

    ,

    x. I

    ambul j L P,

    P, P P PPPP, j ambul

    CA (C A ) (D, 2001). A

    j narrowasng

    .

    teLeVision

    Ownership

    O ,

    P, (S, 2003).

    M M, 96% tv . A

    , .

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    philippines

    tv 73% Lz (

    ), 60% V, 63% M.T P

    . A , - (C

    C, D E) (P, 2005). M M 13 j

    , M M (S., 2006).

    A 1950, P

    U S

    (z, 2006). T

    . H,

    : -. M . Ex

    .

    O , -

    ,

    (S, 2004). elenoelas

    . A

    , Mx K elenoelas, J

    (S, 2004).

    FilipinO Owned

    A 100% F q P

    , S A (S, 2003).

    H,

    (S,

    2004, . 166). A ,

    P . A

    ,

    (S, 2003).

    Qtv

    Qtv (Q tv-1) GMA N ,

    , T

    (Qtv C 11, 2006). A ,

    ,

    .

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    the ict environment and inrastructure

    cAble televisiOn

    T , A,

    1969 B C (S., 2006)

    . I 2000,

    217 . R VI ( V)

    84 , R II (C) (S.,

    2006). I P, tv

    tv . C

    M M j

    , q

    (S, 2004). S 1960,

    -

    (S, 2004).

    Film

    W 172,022 381 M M 12

    5 , N C R (NCR)

    . R IV

    69,780 150 (S., 2006).O 373 , 215 57.6 M M

    NCR (P, 2005). C M M

    A C, R C,

    P C (P, 2005). T

    . I 2003, P 109

    (P, 2005). N, US

    P (P, 2005). I 2003,

    - .

    tAr get mA rket

    B z , P

    , . Y , 45

    , 83.76% P . O ,

    42.44% 41.32% . T

    (P, 2005).

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    philippines

    tRaditionaL and indigenous CoMMuniCation tooLs

    fiesta

    L ,

    .F F

    , .

    B P S , C

    . A P, M x , 83%

    P C (S., 2006). F

    P q C S

    F

    C . I S

    (Jq, 2006). F

    P , .

    ChanneLs of peRsonaL infLuenCe

    R Y (1962)

    . T

    , 45.7% . T

    (14.4%), (6%), sar-sar () (2.3%) (1.5%). W

    sar-sar , sar-sar

    . A

    .

    theatRe

    C P F ,

    , , , x,

    . T P , (Fz, 1996). T P E T A,

    PEA, P - (Fz, 1996).

    I , . O

    q /

    Mq W N V C. A P

    , N V C ,

    , x, ,

    , q, x , x, ,

    , (N V C, 2006).

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    the ict environment and inrastructure

    new iCts

    teLeCoMMuniCations

    T P SMS . A 2003,

    22 . M

    25% , x . T

    , ,

    F (L, 2006). B 2003

    P A, , 94% F

    x , 70% x 10

    (L, 2006).

    I , x

    , ,

    . F x, z ,

    x (L, 2006). Cz

    P G M-A

    X GMA. T C S C XCSC

    z , , q CSC

    (L, 2006).

    x - .

    x, F F M

    A,

    SMS (L, 2006). T

    x , EDSA 2,

    P J E.

    inteRnet and otheR new ICTS

    T P I M 1994,

    . I I P, . N, ,

    , . T

    E- C

    R Vz, , C D NGO N

    F M A (P, 1999). M, 90% I

    f P USA, P

    I (L, 2003). T j

    E.

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    philippines

    W IC , 1994 --

    I (VOIP), (SMS), (W-F)

    (3G), . IC

    x

    - IC .

    , , I

    (L U,

    2003).

    A I U, 2.7

    (PC) 100 2001. T 2.77 2002. H, N S

    Of, F I Ex S, PC

    2.79% 2000 3.87% 2003. H

    PC, 5.90% -

    PC 3.48% - .

    tabLe 1. HouseHold ownersHip of personal computers, 2000 and 2003

    nl icm dclprc hl

    2000 2003l 0.0 0.0

    s 0.0 0.0

    th 0.0 0.11

    fh 0.5 0.22

    fh 0.5 0.26

    sxh 0.27 0.63

    sh 0.73 1.36

    eh 1.64 3.15

    nh 4.43 7.51th 20.27 30.18

    n 2.79 3.87

    Soure: NSO as quoed by FMA (2006a)

    H, ict, ict

    ,

    ict.

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    the ict environment and inrastructure

    woMens aCCess to new iCts

    T U N H D R

    , F

    . A P

    1999-2000 40%

    (x ) . T

    S A (F, 2000 S-A, 2006). A

    , ict ,

    -. A

    x, ,

    . A

    tv - (Lz, 2001). H, ict

    , q F

    ict , , x

    (Lz, 2001).

    faCtoRs affeCting Media and CoMMuniCation tooLs

    pRint

    T P , La Soldardad

    Kalayaan P M Kapunan . J RzNol

    Me angereand El Flbusersmo,

    S, P .

    T -

    . A

    P j,

    q x

    . T j 1945

    M L S 21, 1972. T M

    , , ,

    .

    A

    , . G

    ,

    . F, D (1990, . 4) ,

    ,

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    philippines

    .C, j

    P j. S ,

    80

    (R, 2006). P-EDSA j

    M-A ,

    , P

    C P P (Lz, 2006)

    Radio and teLeVision

    A ,

    , -

    . M, ,

    ,

    q

    (R, 1999, . 51). I 1999 , ABS-CBN

    E Lz III , - ,

    . T ABS

    (Rz, 1999, . 55).

    Ownership

    M

    C. T

    P

    (P D Iq E, 2006). A PDI ,

    60% P , F

    , -

    --- q

    , (P D Iq E, 2006). H,

    q ,

    .

    pOlitics

    T

    . T

    . C F-H (2004),

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    the ict environment and inrastructure

    . B

    , ,

    j (. 1).

    regulAtiOn: legAl And illegAl

    A S (2003), P tv

    , f, - . C

    x tv

    x . P

    x x (F-H, 2004).

    perceptiOns OF the mediA

    T

    P

    . A

    - . F , P , M P D P

    2004-2010, -

    j . H,

    , P .

    woMen, CoMMuniCation, Media, and new iCts

    D A ,

    j . A - A M-G, C G-N E A. W

    D M, L

    F G Ez M,

    . M

    .

    A ,

    H

    . T ,

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    philippines

    - , N A.T 1970 1980 ,

    j

    M . T E D. A,

    B G-B, A B, S C, M J, C D, M

    PL L, J-A M, L M, M M, Nz C O,

    Mz P D .

    A , -

    . P

    ,, (L B, 2001). A 1995, 18

    P 80 (L B,

    2001). W .

    B ,

    . A L M x, ,

    (L B,

    2001). T

    ,

    .

    woMens MoVeMents and theiR aCCess

    to CoMMuniCation tooLs

    woMens MoVeMent

    A P

    , S A . F

    M . W

    (S, 2006). W ,

    F

    - (S, 2006).

    Media: doubLe edged swoRd

    F

    . N,

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    the ict environment and inrastructure

    . T

    , x, j (C, J V, 2004). A

    x S R C. I

    US-P V F A,

    N US .

    N , F S R,

    , ( F S R, 2006). T

    x ,

    N. I . A

    N . I , F j N.

    KaLayaan

    KALAYAAN Kalayaan ng Kababahan, Kalayaan ng Bayan, sabay nang

    paglaban! J 1986 F Q S. KALAYAAN

    P. KALAYAAN q

    ,

    .W KALAYAAN x

    M L,

    (E, 1988).

    genpeaCe

    A j, GENPEACE

    . C j

    . GENPEACE

    . GENPEACE

    , -

    M (M, 2005). I 2002, j

    x - - . T

    j x - j

    (M, 2005).

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    philippines

    gabRieLa (geneRaL asseMbLy binding woMen foR RefoRMs,

    integRity, equaLity, LeadeRship and aCtion)

    GABRIELA

    j, q,

    F . F 20 , GABRIELA

    .

    S , GABRIELA x -

    (C ., 2004). GABRIELA , ,

    . I , x

    Pangarap a Hnagps: Mga Aw ng Kababahang Marala,

    A S.

    KanLungan

    KANLUNGAN q

    F . M,

    KANLUNGAN (C .,

    2004). I j. W

    F ,

    x, KANLUNGAN (C ., 2004).

    KANLUNGAN , , . I

    I, ,

    . I

    (C ., 2004).

    woMenLead

    WLEAD

    -. WLEAD

    . I

    -. M, WLEAD

    ,

    (C ., 2004). WLEAD

    , . I

    .

    H, WLEAD

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    the ict environment and inrastructure

    (C ., 2004). A

    , ,

    .

    the woMens Media CiRCLe foundation, inC. (woMedia)

    T W M C (W) F -, -

    ,

    , . I

    P j. I , W

    . I

    , W ,

    ,

    j.

    E 1985 M , W

    1986. I j

    WomanWah. T DWIZ-AM 1990. RadyoWomanWah 1993. I 1995,

    - x

    U N I C P D C

    (U N, 1994) U N W C W Bj

    (U N, 1995), W

    . F , W XYZ

    M-M A C . T , W

    :

    1) - x , - x

    ; 2) XYZ-KALAKASAN C S N Lz; 3) tv

    ; , 4)

    .

    the Kababaihan Laban sa KaRahasan foundation, inC.

    (KaLaKasan)

    T K L S K F, I. (KALAKASAN)

    - .

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    philippines

    KALAKASANS ,

    , j, j, , . I , KALAKASAN

    ,

    . KALAKASAN

    , .

    KALAKASAN j

    - (S, 2006).

    KALAKASAN, , Qz

    C L Ex P P D. O P D P

    F R M 1993 P D

    P (S, 2006).

    Cant LiVe in the CLoset, inC. (CLiC)

    CLIC -, - O

    1993. CLIC

    (S, 2006). CLIC

    - , , x. I

    , CLIC , - ,

    , . CLIC -

    , DC (S, 2006).

    wedpRo

    WEDPRO

    f x (T A F

    P, I., 2001). I , - .

    WEDPRO , .

    woMens featuRe seRViCe (wfs phiLippines inC.)

    T W F S

    . WFS

    , , , .

    M, WFS

    (S, 2006). WFS -

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    the ict environment and inrastructure

    400 125 j 60

    (S, 2006).

    LagabLab

    T L G L A N-P (LAGABLAB)

    , -, - , , x

    (LGB)

    , x

    (LAGABLAB, 2006). I LGB

    A-P R (APR). A , j A-

    D B,

    F LGB (LAGABLAB, 2006).

    ang LadLad - the nationaL oRganisation of fiLipino Lesbians,

    gays, bisexuaLs and tRansgendeRs (Lgbt)

    A L F , , x

    (A L, 2006). T , - 2007,

    , ,

    (A L, 2006). T ,

    tv Dong Puno Le, Saks, Unang Hr

    Sar,Inqurer

    .

    isis inteRnationaL-ManiLa

    I I M -

    . D , x , x

    , --

    (B, 2003).

    H , I I M

    ict x j ,

    . I

    ,

    ,

    .

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    philippines

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    M, E.). Qz C: S.

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    Fx, R. (2003).Flpno ex-message tv. A. Communaons o he ACM, 46(1), 10.

    N G. (2006). I D M. D 7, 2006. 10. B

    C, S F P.

    G, E. (2001). Knes edge: Seleed essays. Qz C: U P

    P.

    G S I P (2000). Phlppne Goernmen Onlne. R

    O 30, 2006 ://...//GISP/.

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    ChapteR 8

    how inteRMediaRy gRoups use CoMMuniCation tooLs

    foR gRassRoots woMens eMpoweRMent in the phiLippines

    Atotal o 20 j P

    . T j

    . T

    O I S

    q

    . F ,

    x.

    I q

    .

    type of inteRMediaRy gRoup

    B O I S (OIS)

    , j (10

    50% )

    . O 5 (25%) . T

    (15%) . T 2 (10%)

    . F 1

    .

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    philippines

    figuRe 1. type of organisation (based on beneficiaries) (n=20)

    Mission/thRust of the oRganisation

    T OIS

    - (90%). M (80%),

    - (80%),

    (80%). T q (75%)

    (60%). O

    (15%) (5%).

    figuRe 2. mission / tHrust of organisation (n=20)

    WOMEN IN GENERAL

    GRASSROOTS IN GENERAL

    GRASSROOTS WOMEN

    OTHERS

    10%

    15%

    25%

    50%

    0

    20

    40

    60

    80

    100

    ECONOMIC

    EMPOWERMENT

    GOVERNANCE

    GENDER

    MAINSTREAMING

    NETWORKING

    RESEARCH

    EDUCATION/

    PERCENTAGESBUILDING

    SERVICES

    90%

    80%

    60%

    75%80%

    80%

    15%

    50%55%

    5%

    PERCENTAGES

    TRAINING/

    CAPACITY

    BUILDING

    ADVOCACY

    ORGANISING/

    COMMUNITY

    BUILDING

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    how intermediary groups use communication tools or grassroots womens empowerment

    stRategy in CoMMuniCating with gRassRoots woMen

    T

    , , -

    (65%), -(60%), -

    (55%), (40%). Ex - ,

    .

    figuRe 3. strategy in communicating witH grassroots women (n=20)

    uses of CoMMuniCation tooLs

    T , ,

    . F 4 . A 20

    . I,

    ,

    x . A,

    .

    0

    10

    20

    30

    40

    50

    60

    70

    80

    EDUCATION/CONSCIOUSNESSRAISING

    TRAININGCAPACITYBUILDING

    ORGANISINGCOMMUNITYBUILDING

    SERVICE DELIVERY

    ADVOCACY/

    MOBILISATIONS

    ECONOMIC

    EMPOWERMENT

    RESEARCH/

    DOCUMENT

    OTHERS

    NETWORKING/

    LINKAGES

    65%

    60%

    20%

    35%

    40%

    55%

    5%

    14%15%P

    ERCENTAGES

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    philippines

    figuRe 4. uses of communication tools (n=20)

    M (70%).

    S

    :

    S, , x ,

    ,

    q .

    T

    xz :

    Q , PP

    ,

    .

    A (65%). T

    . O , I

    . T j z.

    A .

    TRAINING

    EDUCATION

    ADVOCACY

    ANNOUNCEMENT

    0

    10

    20

    30

    40

    50

    60

    70

    80

    70%

    65%

    60%60%

    PERCENTAGES

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    how intermediary groups use communication tools or grassroots womens empowerment

    C (60%). T

    , f:

    U , ,

    , , 15

    , , , , ,

    .

    C

    . S x

    . A :

    S, q

    , , x

    . F x

    , , PO.

    CoMMuniCation tooLs used by inteRMediaRy gRoups

    T j ,

    , , . T

    F 5.

    figuRe 5. communication tools used by intermediary groups (n=20)

    0

    20

    40

    60

    80

    100

    90%

    80%

    70%70%

    65%

    PERCENTAGES

    FILM/ VIDEO (1)

    RADIO (2)

    COMPUTERS (3)

    THEATRE (3)

    CELLULAR PHONE (4)

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    philippines

    T P -

    , . F 18 20 (90%). S

    ,

    . S

    , . I

    ,

    . A , . A ,

    , CD .

    T , . S

    - ; .S G D (GAD)

    V A W (VAW),

    , HIV/AIDS, .

    F , , ,

    . F

    j , , ,

    :I -,

    . B

    . T .F

    , . S -

    ,

    . A :

    F x, ,

    j, . F

    . A , ,

    , M, x,

    , M, I, ,

    j .

    F ,

    .

    B ,

    . F ,

    , . F ,

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    how intermediary groups use communication tools or grassroots womens empowerment

    z

    . I , ,

    .

    T ,

    - : - ,

    . T . T,

    16 20 (80%)

    .

    S , . T

    , . O , ,

    . T

    . I

    ,

    x .

    T, q

    . F

    , . F

    , f . D f,

    . H,

    . A

    .

    D ,

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    . B ,

    . A

    :

    A ,

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    ! E ,

    ,

    , ! I , W ? N, I

    , I I

    I j .

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    philippines

    M

    . U : O ,

    , ,

    .

    T - ,

    14 (70%). I,

    PP . W PP,

    .

    T

    :

    Q , PP

    ,

    .

    T

    . P

    : E I, , , ,

    , , W, ! T .

    ()

    O

    :

    Y, () ,

    T ! I ,

    , , LCD, .

    F , , ,

    . T -

    ,

    -x.

    F 13 - (65%), . M

    - , VAW. S

    , .

    O,

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    how intermediary groups use communication tools or grassroots womens empowerment

    PEA, . W ,

    .T

    x. O

    . A ,

    .

    T . I

    . I ,

    . I , q j

    . A :

    A , ,

    , ,

    . I ,

    , .

    T , -

    .

    T 13 (65%). A ,

    q :

    C, . I ,

    ( ). T

    . I

    I ,

    , - :B

    , .

    T (SMS) x. B

    x,

    , . G

    x

    q

    .

    S

    , x

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    philippinesphilippines

    f, ,

    :

    I , 80% f

    , x 3 , ,

    , x, ,

    , - ,

    j x, .

    H,

    , , :

    A , , O, ? A

    ? T . () I ,

    , . T j H ? I

    OK? W ? T

    . W .

    S x

    x. x x - . I

    :

    A, , , ,

    T , . B ,

    , x, ,

    , .

    L F

    . I /

    , (PP)

    . O , f

    x . T

    .

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    how intermediary groups use communication tools or grassroots womens empowerment

    CoMMuniCation tooLs Most aCCessibLe to gRassRoots woMen

    T ,

    , , /, , -

    , , . T

    F 6. N 17 q.

    figuRe 6. communication tools most accessible to grassroots women

    (n=17)

    N , 71% (12 17 ). A

    F, , , . A , I

    , . I ,

    (). W (PO)

    , x

    . T ,

    q P: I ,

    . A , ,

    CELLULAR PHONE* (1)

    RADIO (2)

    FILM/ VIDEO (3)

    MISCELLANEOUS

    PAPERS (4)

    0

    10

    20

    30

    40

    50

    60

    70

    80

    71%

    53%

    47%

    35%

    PERCENTAGES

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    philippines

    . E

    , x. W x, j .

    T ICs F

    , . O

    :W ,

    NGO

    .

    T , 53% (9 17 )

    . R . W , x ,

    q . T ,

    , . R

    .

    T

    . S

    : R , OK ! A ,

    H, . W ! S

    j .S ,

    (47% 8 17

    ). W ,

    :

    F x, , VAW, N M S N,

    , ! W ,

    , f. S ,

    , , , ,

    .

    T - , , ,

    (35% 6 35 ).

    E , -

    , q : Y, ,

    , j,

    , -

    .

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    41/103163

    how intermediary groups use communication tools or grassroots womens empowerment

    CoMMuniCations tooLs Least aCCessibLe to gRassRoots woMen

    A , I, , V, ,

    , . T

    F 7. O 17

    q.

    figuRe 7. communication tools least accessible to grassroots women

    (n=17)

    T I (76% 13 17

    ) , : B I ,

    I. B , I.

    T f I

    I x. S I q

    ,

    : , ,

    M I.I ,

    I . I , I

    76%

    47%47%

    41%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    PERCENTAGE

    S

    INTERNET (1)

    COMPUTER (2)

    CELLULAR PHONE (2)

    TV (3)

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    philippines

    .

    A , . T I. T

    I . T ,

    : Y , I x ,

    I , ,

    S I,

    f , 8 (47%). C

    . O x, T I

    , , , ,

    ? A -j, , , , ,

    ? ()

    L I, q . F

    :

    T , x, , ,

    , , . W

    , , , ,

    . O f ,

    , . T ,

    x, 30 , x .

    T ,

    . A

    . O

    :

    I ,

    . S I , I ? U,

    , , , . T

    , .

    W

    , ,

    (47% 8 17 ). O

    : B . T

    . T .T

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    how intermediary groups use communication tools or grassroots womens empowerment

    . H,

    . I

    .

    S . T

    , ,

    :

    W x . F

    x, j , W ,

    E-VA, x , ? O .

    L . O

    : T

    .

    S (41% 7 17 )

    . T

    , , : I -

    , . T : U,

    , .

    Most effeCtiVe CoMMuniCation tooLs

    W ,

    , , / V. F 8

    . O 17 q.

    B ,

    / .

    I

    q q, x,

    .

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    philippines

    figuRe 8. most effective communication tools (n=17)

    R 10 17 . O

    j - :

    B -

    , . S

    .

    T

    , . I

    ,

    , . G q

    q :

    U, ! A , S

    , ! I

    . F x, 2

    , . E

    , , !

    T x

    29%

    RADIO (1)

    CELLULAR PHONE (2)

    FILM/ VIDEO (3)

    TV (3)

    THEATRE (4)

    0

    10

    20

    30

    40

    50

    60

    59%

    41%

    29%

    24%

    PERCENTAGES

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    how intermediary groups use communication tools or grassroots womens empowerment

    . O x

    - j , x .

    T . T

    , ,

    :

    W , , ,

    . S , ,

    .

    A

    . O z

    q . T

    :

    T , ,

    q. S , . W

    .

    T 7 17

    (41%). I q, ,

    : x. D , SMS x

    x

    :

    I , x

    , x . I

    .

    T 5 17 (29%). O

    . T

    . I ,

    : , ,

    , . S

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    : W ,

    x, , . C,

    .

    F 17 (29%) . L

    , - .

    Reasons why a tooL is effeCtiVe

    T

    : (1) ; (2) - ; , (3)

    . T F 9. T

    . O 16 q.

    figuRe 9. reasons wHy a tool is effective (n=16)

    68%68%

    63%

    INTERACTIVE AND FAST

    VISUALLY STIMULATING

    WIDE REACHING COVERAGE

    PERCENT

    AGES

    80

    70

    0

    20

    10

    40

    50

    60

    30

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    how intermediary groups use communication tools or grassroots womens empowerment

    M (13 19 68%) -

    . O , :

    ,

    . P , ,

    .

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    figuRe 10. least effective communication tools (n=14)

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    COMPUTER (1)

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    25

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    PERCENTAGES

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    how intermediary groups use communication tools or grassroots womens empowerment

    A, x,

    , CD-ROM . A,

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    50%50%

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    20

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    how intermediary groups use communication tools or grassroots womens empowerment

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    how intermediary groups use communication tools or grassroots womens empowerment

    annex

    CoMpLete tabLe of figuRes

    tabLe 1. type of organisation (n=20)

    t / %

    1. g 10 50%

    2. g 5 25%

    3. w 3 15%

    4. oh 2 10%

    tabLe 2. mission / tHrust of organisation (n=20)

    M/ tr / %

    1. t/ c- 18 90%

    2. o/ c- 16 80%

    3. a 16 80%

    4. s 16 80%

    5. nk 15 75%

    6. rh 12 60%

    7. e/ i- 11 55%

    8. e e 10 50%

    9. g 3 15%

    10. g 1 5%

    tabLe 3. strategy in communicating

    witH beneficiaries (n=20)

    sr / %

    1. e/ c- 13 65%

    2. t/ c- 12 60%3. o/ c- 11 55%

    4. nk/ lk 8 40%

    5. s 7 35%

    6. a/ m 4 20%

    7. e e 3 15%

    8. oh 1 5%

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    tabLe 4. uses of communication tools (n=20)

    u / %

    1. t 14 70%

    2. e 13 65%

    3. a 12 60%

    4. a 12 60%

    5. o 6 30%

    6. nk 5 25%

    7. rh 5 25%

    8. oh 4 20%

    9. s 2 10%

    tabLe 5. communication tools used by

    intermediary groups (n=20)

    tl / %

    1. f/ v 18 90%

    2. r 16 80%

    3. c 14 70%

    4. th 14 70%

    5. c ph 13 65%

    6. ph 12 60%

    7. m p 12 60%

    8. oh 11 55%

    9. ph 10 50%

    10. tv 10 50%

    11. fx 9 45%

    12. l ph 9 45%

    13. l 9 45%

    14. i 8 40%15. p 8 40%

    16. Leaets 8 40%

    17. p/ s 7 35%

    18. s 7 35%

    19. bk 6 30%

    20. c 6 30%

    21. mz 6 30%

    22. n 6 30%

    23. s 6 30%

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    how intermediary groups use communication tools or grassroots womens empowerment

    tabLe 5. continued

    tl / %

    24. o / s 5 25%

    25. p m (.) 4 20%

    26. sk 4 20%

    27. oHp 3 15%

    28. f 2 10%

    29. n 2 10%

    30. d 1 5%

    31. p 0 0%

    tabLe 6. communication tools most accessible

    to grassroots women (n=17)

    tl / %

    1. c ph 12 71%

    2. r 9 53%

    3. f / v 8 47%

    4. m p 6 35%

    5. Leaet 5 29%

    6. l 4 24%7. tv 4 24%

    8. l ph 3 18%

    9. mz 3 18%

    10. ph 3 18%

    11. s 3 18%

    12. s 3 18%

    13. th 3 18%

    14. fx 2 12%

    15. c 2 12%

    16. i 2 12%

    17. o/ s 2 18%

    18. ph 2 12%

    19. p/ s 2 12%

    20. p 2 12%

    21. bk 2 12%

    22. c 1 6%

    23. d 1 6%

    24. f 1 6%

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    tabLe 6. continued

    tl / %

    25. n 1 6%

    26. n 1 6%

    27. oh 1 6%

    28. sk 1 6%

    tabLe 7. communication tools least accessible

    to grassroots women (n=17)

    tl / %

    1. i 13 76%

    2. c 8 47%

    3. c ph 8 47%

    4. tv 7 41%

    5. r 6 35%

    6. l ph 5 29%

    7. fx 2 12%

    8. m p 2 12%

    9. o / s 2 12%

    10. p 2 12%

    11. f 1 6%

    12. Leaet 1 6%

    13. n 1 6%

    tabLe 8. most effective communication tools (n=17)

    tl / %

    1. r 10 59%

    2. c ph 7 41%

    3. f 5 29%

    4. tv 5 29%

    5. th 4 24%

    6. fx 2 12%

    7. o / s 2 12%

    8. p 1 6%

    9. ph 1 6%

    10. m p 1 6%

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    how intermediary groups use communication tools or grassroots womens empowerment

    tabLe 8. continued

    tl / %

    11. l 1 6%

    12. c 1 6%

    13. oh 1 6%

    tabLe 9. reasons wHy a communication tool

    is considered most effective (n=19)

    R / %

    1. i 13 68%

    2. w-h 13 68%

    3. v 12 63%

    4. l 11 58%

    5. c 11 58%

    6. c 9 47%

    7. a 7 37%

    8. w 6 32%

    9. e / i/ l 5 26%

    10. H k/ t/ l 5 26%

    11. oh 3 16%

    tabLe 10. least effective communication tools (n=14)

    tl / %

    1. c 4 28%

    2. i 4 28%

    3. l 3 21%

    4. bk 3 21%

    5. tv 2 14%

    6. c ph 2 14%

    7. r 1 7%

    8. o / s 1 7%

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    tabLe 11. reasons wHy a communication tool

    is considered least effective (n=16)

    R / %

    1. Difcult to set up/ Infrastructure/ Location 13 81%

    2. n 11 69%

    3. lk k/ / 8 50%

    4. l 8 50%

    5. w 7 44%

    6. c 6 38%

    7. n 4 25%

    8. d 3 19%

    9. n 1 6%

    10. oh 1 6%

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    ChapteR 9

    eMpoweRMent

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    how inteRMediaRy gRoups View eMpoweRMent

    and CoMMuniCation tooLs in the phiLippines

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    how intermediary groups view empowerment and communication tools

    . T V

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    legislAtive AdvOcAcy And reFOrm

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    how intermediary groups view empowerment and communication tools

    kagawads barangay apans2 : T

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    how intermediary groups view empowerment and communication tools

    independence And internAlisAtiOn OF knOwledge

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    persOnAl develOpment And leisure

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    how intermediary groups view empowerment and communication tools

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    how intermediary groups view empowerment and communication tools

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  • 7/27/2019 B PHILIPPINES.pdf

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    how intermediary groups view empowerment and communication tools

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    how intermediary groups view empowerment and communication tools

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    philippines

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    how intermediary groups view empowerment and communication tools

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    how intermediary groups view empowerment and communication tools

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    . K

    ,

    . F ,

    .

    GABRIELA

    .

    AGUM

    , .

    fiLM/Video

    limitAtiOns

    SALIGAN , . T ,

    ,

    x . T, , ,

    .

    PAAMABA

    . T

    , FORWARD.

  • 7/27/2019 B PHILIPPINES.pdf

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    philippines

    empOwering pOtentiAl

    N, SALIGAN ,

    x . I

    x .

    ADF

    . V ,

    . ALIKALA

    ,

    . F A Mj, : A,

    , . F ,

    j, .

    teLeVision

    limitAtiOns

    V

    . F x, LUMAH V

    S , j

    .

    FORWARD x , GABRIELA V

    x.

    empOwering pOtentiAl

    D , GABRIELA ,

    j . T

    . T

    V , .

    ADF V ,

    . kanlungan

    V balaod

    .

    Radio

    limitAtiOns

    GABRIELA

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    how intermediary groups view empowerment and communication tools

    . I ,

    . E ,

    . I j

    , . I

    , , ,

    , [].

    BALAOD

    ,

    : I

    .A , BALAOD x

    x . S

    . T x,

    DXDB, B, Bombo Radyo,

    C. A ,

    .

    H, BALAOD ,

    , .

    empOwering pOtentiAl

    M KANLUNGAN, SALIGAN, BALAOD

    . LUMAD

    . A ,

    . I

    .F ASCODE, SALIGAN A Mj,

    . I

    .

    SALIGAN

    j ,

    , M

    . T M

    , -

    -.

  • 7/27/2019 B PHILIPPINES.pdf

    82/103204

    philippines

    ,

    .

    teLeCoMMuniCations (LandLine)

    H f

    , .

    A SALIGAN, q

    . T,

    , z j PLD: T

    , , ,

    , , .

    W , , I . patamaba

    .

    ADF P, S,

    . W , f

    .

    LIHOK ,

    ,

    x.

    CeLLphone

    C j

    . M, BALAOD

    , j

    .H, ,

    . I ,

    BALAOD. A FORWARD

    , SALIGAN LIKAS

    , . O ,

    KANLUNGAN . I

    80-90% , x .

    GABRIELA ,

    .

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    83/103205

    how intermediary groups view empowerment and communication tools

    B , lihok

    . T x W D .

    CoMputeR

    limitAtiOns

    T . A

    ADF, -

    . A GABRIELA,

    x , . T

    . T : S I , I ?

    T ,

    . S, GABRIELA

    .

    A Mj

    q

    : S

    . T -

    .

    empOwering pOtentiAl

    A Mj, , , j

    :

    Y . A,

    . A, j , Y

    , .

    A f,

    x . M, ,

    LCD j

    .

  • 7/27/2019 B PHILIPPINES.pdf

    84/103206

    philippines

    inteRnet

    limitAtiOns

    A I ,

    x . LIHOK

    I.

    CWR f I

    , , , .

    .

    empOwering pOtentiAl

    FORWARD 10 , I ,

    . KANLUNGAN I

    ADF

    . PAAMABA ,

    . F BALAOD,

    RPMM I x .

    A Mj I , ,

    . O .

    F x, I .O I.

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    85/103207

    ChapteR 10

    how gRassRoots woMen View CoMMuniCation tooLs

    and eMpoweRMent in the phiLippines

    fgd inteRMediaRy gRoup pRofiLe

    PAAMABA, 1990, P , z

    . I

    , ,

    . T z

    , , ,

    , .

    PAAMABA . T

    15,000 . I , PAAMABA

    , 2,000. T , -

    - ,

    , - (/) -

    (), - (, , ,

    ), (, , ), (

    ) .

    S 1999, -

    . Pj ,

    , -. S j

  • 7/27/2019 B PHILIPPINES.pdf

    86/103208

    philippines

    x . T

    , x .

    pataMaba fgd

    patamaba (Pambansang Kalpunan ng Mga Manggagawang Impormal sa Plpnas)

    P. T

    x,

    . T x

    x , I ,

    . B , .

    patamaba ,

    q .

    T patamaba

    - , - . patamaba

    D L E (dole)

    . I ,

    - ;

    . P ,

    ,

    . A

    ,

    -

    I C (ict).

    W I I M patamaba M 2007,

    x

    ict. T ,

    . T j . H

    ict.1

    D (gd), patamaba

    - . S

    - ,

    1. T A, P, Q D,

    - M-M.

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    how grassroots women view communication tools & empowerment

    -. M, , dole, ,

    f , x

    . M,

    ,

    x, F . T

    ,

    ict.

    teLephone

    T x .

    I , ,

    ,

    ,

    .

    T patamaba 1992, x

    x , ,

    . T -

    , ,

    ,

    .

    Video

    D , patamaba

    . R A W D (AWID)

    S E A (SEA) , x x

    z . T -x

    . T

    D. T patamaba

    S-E W A (SEWA) I

    . F ,

    SEWA , patamaba

    . T

    . I SEWA , patamaba

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    88/103210

    philippines

    , SEWA q .

    J , patamaba . A

    -

    q ,

    . I , x

    ,

    , T x -x. T :

    T . Y

    . W , , , . F , W

    , U P. A S A

    , . W j ,

    . I E. W ,

    , . I

    .

    A,

    .

    tRansLatoRs

    A , .

    A

    E, .

    O, ,

    E. E B, patamaba q

    , E : I E .I . E I P, I

    E. [...] I I E, I x

    .

    H, E,

    :

    I , ,

    . W

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    how grassroots women view communication tools & empowerment

    P I. W -

    , . T f E. S

    . I P, E,

    , E.

    W E

    E .

    website

    E. I

    , patamaba . T E

    . T

    , patamaba ,

    -, :

    B . W

    ,

    , .

    A ,

    P. T . T

    ,

    ,

    :

    W S A;

    , [ ], . I

    , , , .

    T ,

    . I I M

    .

  • 7/27/2019 B PHILIPPINES.pdf

    90/103212

    philippines

    newsLetteRs

    patamaba -

    . P j

    . O

    . T

    , , E

    . P,

    . C, . W ,

    DOS W:

    W x [ W .]

    W . T

    .

    T ,

    .

    theiR bitteRsweet saga with iCts

    I, patamaba ,

    . B ,

    . F x,

    ,

    , . D , DOS

    ,

    DOS? M q, . A ,

    - . B -

    , .

    Ex I I M,

    ,

    ict. A

    I, ict

    . T . H,

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    how grassroots women view communication tools & empowerment

    x . C ,

    , x . T x ict.

    M, ,

    ,

    I. T -

    x .

    T , , j

    . F ,

    . B ,

    patamaba I .

    the VaLue of CeLLphones

    patamaba gd

    ,

    . D ,

    x . F x,

    j. T x q

    , ,

    PLD B. F 1200

    2200 , (x 22 42 US )

    . F patamaba gd -

    , .

    B ,

    . H,

    20 , .

    F , , , .

    the pataMaba teChnoLogy wish List

    T

    . T

    . F x, P

    -

    uniem M,

  • 7/27/2019 B PHILIPPINES.pdf

    92/103214

    philippines

    , . I,

    j.

    S , patamaba

    . T

    - , .

    T . A

    x

    , q . T

    ict

    .I ,

    . T

    . I ,

    ,

    . H, ,

    .

    Fx . A , patamaba

    x . T ,

    , x .

    I , q

    . B ,

    ,

    .

    ReCRuitMent and awaReness CaMpaigns

    D gd, patamaba ,

    . M,

    .

    F , / tv ,

    , . T

    patamaba , . W

    , j

    . T ,

    x, f q

  • 7/27/2019 B PHILIPPINES.pdf

    93/103215

    how grassroots women view communication tools & empowerment

    . M x, , -

    , : I , .

    A , --

    ,

    . T

    ,

    .

    the iMpoRtanCe of faCe to faCe inteRaCtions

    A

    , ,

    . P,

    , , x

    . H, ,

    patamaba -- . T

    M . T

    j. T Qz C, B, L, B

    Qz P,

    . J,

    gd , j

    .

    teaChing the youth ResponsibiLity

    J patamaba ,

    . S x , q

    .

    W j,

    . W

    . T . M

    . W . W

    . B .

    I .

    S : W

  • 7/27/2019 B PHILIPPINES.pdf

    94/103216

    philippines

    . F

    J, :

    I . P

    . W

    , .

    eMpoweRMent is Change

    patamaba

    . T -

    , . T

    . W , j

    , j, j ,

    , , , .

    T gd patamaba

    q, . Y

    , . W

    , patamaba

    . A B,

    gd patamaba :

    W ,

    . S . B . S

    , K H

    . S

    . S .

    B : B,

    . N . F ,

    . T

    , .

    E

    ,

    . T ,

    , x

    :

  • 7/27/2019 B PHILIPPINES.pdf

    95/103217

    how grassroots women view communication tools & empowerment

    F . T , . A

    . T . I ,

    , -

    z ,

    . I ,

    . T x .

    B q patamaba , ,

    , .L, . I

    , , I -

    x , .

    philippines

  • 7/27/2019 B PHILIPPINES.pdf

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    PHILIPPINES

  • 7/27/2019 B PHILIPPINES.pdf

    97/103219

    ChapteR 11

    Content synthesis

    A 20 j P

    . Mj (50%)

    25% . F (15%)

    , 10%

    . M

    - (90%), (80%),

    - (80%), (80%).

    T q

    (75%) , (60%). C

    ,

    , , - (65%), -

    (60%), - (55%), (40%). T

    , ,

    . A,

    , .

    T P - (90%)

    . T

    , ,

    , . T

    phiLippines synthesis

  • 7/27/2019 B PHILIPPINES.pdf

    98/103220

    philippines

    , , ,

    . F j , , ,

    . F

    ,

    . T (80%), (70%), (70%)

    (65%).

    T

    (71%), / (53%), (47%),

    - (35%). N ,

    F , . T

    . R

    . T - , , ,

    f . A

    , I (76%), (47%), V (47%),

    , (41%), . T ,

    x. T

    . S

    . T

    , .

    T (59%),

    (49%), / (29%) V (29%). R

    , ,

    . T

    q, ,

    . T / V

    . I ,

    . T

    (68%), -

    (68%), (63%).

    philippines

  • 7/27/2019 B PHILIPPINES.pdf

    99/103221

    T (28%),

    I (28%), (21%) (21%). T I

    . T , x,

    . T

    . , . L

    j

    . T

    q . B

    .

    theMatiC synthesis

    Sx

    P: [1] , [2] , [3]

    -, [4] -, [5]

    , [6] .

    Economic independence ,

    . E

    -.

    Political participation

    . A -

    , - ,

    - .

    Community-organising and solidarity-building P

    , , . I

    j . S

    , , .

    Individual agency or self-transformation : (1)

    -/ (.., ), (2)

    (.., ), (3) x (..,

    ), (4) /, (5) (.., ,

    221

    synthesis

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    100/103222

    philippines

    , ), (6) / (..,

    -).Family transformation q

    . I q

    . M

    .

    F, societal transformation

    P.

    when is infoRMation eMpoweRing?

    E F . I [1]

    , [2] , [3]

    , [4] ; [5] , [6] , [7]

    , [8] .

    when aRe CoMMuniCation tooLs eMpoweRing?

    Communication ools In General. A

    P ,

    IC, . C

    .

    . S,

    , , , . O

    , , IC,

    , .., , . A

    , IC x / , / , /

    , . I ,

    , .

    T raditional Communicationools :

    Oral Communication - (.., , )

    , .

    Teatre and Performing Arts -

    ; , ,

    , ;

    , ,

  • 7/27/2019 B PHILIPPINES.pdf

    101/103223

    synthesis

    x (

    , theatre, songs, and dance ).Print Media - ;

    ;

    ( , newspapers and

    publications ).

    Film/Video - / ;

    , ;

    - j

    .

    elevision (V)

    - ; , .

    Radio - , ,

    ; .

    elecommunications , f

    , .

    T New ICs :

    Cellphone - ,

    , q;

    ;

    .

    Computer - f

    ( ) ; ,

    q;

    - .

    Internet - I

    ; ,

    I x ; ;

    IC .

    F P, oral communication

    .

    Teatre and performing arts

    . Film

    . V .

    Radio

  • 7/27/2019 B PHILIPPINES.pdf

    102/103224

    philippines

    . Print media traditional communication

    tools. L, telecommunications .

    A new ICs, cellphone

    . T cellphone

    . T computerand Internet

    f . I

    computer Internet

    . H, computerand Internet

    . I , Internet q x

    . I , traditional communication tools new ICs, cellphone, P.

    fgd synthesis

    D FGD PAAMABA (N N I W)

    IC,

    -- ,

    - .

    ,

    E . T

    . T

    .

    A ,

    IC

    . I

    x ,

    .

    N IC j , , . A

    IC,

    . T q

    IC.

    E . I

    . A ,

    q . I

    q