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External

Industry Value GrowthGrowth CAGR 2008-2012 : US 3.8% Canada 4.4%Forecasted Growth CAGR 2008-2012 : US 4.6% Canada 5.8%

Value:2012 US 955.3 Canada 106.22017 US 1193 Canada 140 .0

Dari segi market (prospek growth sales, risk, etc) Canada lebih baik/ menguntungkan. there is anopportuinity.

GDP per capita : Canada $38,065.13 per capitaUS $45,759.46 per capita

GDP per capita Canada$42,300.00US $51,700.00

Stores : US 412 , Canada 10 , UK 9

2015 Sales :United sales 96.9%

Canada and UK 3.1%

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A diverse consumer base is driving the sector, with 58% of all Canadians

buying organic products every week.

In 2006, organic products made up 

 just under 1% of grocery sales (excluding fresh) in mainstream retail in Canada,

by 2008 this climbed to 1.3% and in 2012 reached 1.6% nationally

Fruit and vegetables are the clear leaders in organic sales, capturing over 40%

of total sales

Of over 3,000 organic food items captured in the market research scan, 43% by

volume identied themselves as being grown, packaged or processed 

in Canada.

However, these Canadian products are capturing more value in the market than

imported products, with 46% of market share by value. Thirty percent of

organic products by volume were identi ed as US imports,

Canadians choose organic foods in line with their broader social, health and

environmental values.

Over half of Canadians feel that organic farming is better for a healthy environment. Nearly half of

all Canadians:• consider organic foods a healthier, more nutritious choice

• believe ecological sustainability is an important consideration when choosing foodproducts

• want to choose products that are not genetically engineered (GMO)

Canadians who buy organic 

only spend $17.50 more per week than  

those who do not purchase organic, and the research shows that households in all socio-economic categories choose

organic, discrediting the common misconception that organic products are “too

expensive” for many Canadians.

98% of Canadians expect to increase or maintain their spending on organic fruit

and vegetables over the next year. Spending increases are most frequently

expected in the organic fruit and vegetable, meat and poultry, dairy and bread

and grains categories

Value of canadian organic food market has grown 3x since 2006

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The total Canadian organic market is now valued at $3.7 billion per year in

sales. Food and beverages (including alcohol) account for roughly 96% of this

. As noted in research conducted by the Alive Publishing Group (2010), the

higher number of pioneering natural health retailers per capita in western

Canada has led to a higher level of support for organic and natural healthproducts in comparison to eastern and central Canada. From the point of

view of Alive, natural health retailers have helped build community

around natural health concepts in western Canada, which has proven to be

an effective influencer of consumers’ attitudes and behaviours. Though

the rest of the country does not share this concentration (ibid), those in the

industry note natural health retail is experiencing notable growth in some

areas, such as Ontario and Alberta.

Outside of BC and Quebec, provincial regulatory programs do not exist. In the

rest of the country, the launch of the Canada Organic Regime in 2009 was the

first domestic organic initiative. Organic food, at a national scale,

is still a relatively young concept when compared to the long-established and

regulated markets in the US, Europe and Japan. However, the Canadian market

has also shown considerable growth during this time, and is now considered the

world’s fourth-largest organic market

the level of influence of products labelled organic

under the Canad ian organic system  

has nearly double the influence of the “USDA Organic” seal

“Canada Organic” certified is the 4th mostinfluential and trustworthy claim to accompany

food products.Canada, urban educated, older

National consumer research in 2006 (Nielsen 2007) found a direct correlation

between income and organic purchasing, with those with household incomes of$70,000 or higher showing the highest numbers of organic buyers and the

highest spending.

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 In 2012, the income distribution for Canadian organic buyers very closely

follows the pattern for average income with only a slightly higher number of

organic buyers reporting the highest household income category 

of $100,000 or above

Nationally and in BC, household type remains a factor influencing organicpurchasing behaviour. In BC, households with children under two are the

highest buyers of organic groceries by household type (75%), while those with

children aged 2-17 still buy at a higher frequency (70%) than households

without children (65%).

age 25-64 with university degree

ont 2012 31 %

BC 2012 29.1 %

Alta 24.8%

Quebec 25.9

Sask 22.6%

The latest data shows that in 2014, a total of 3780 organic producers were operating in Canada.This is a 5% increase since 2012Quebec accounts for 66.3% of organic fruit acres grown in Canada. In 2014, Quebec reported6,397 acres of organic blueberries, accounting for 78.5% of the province’s total organic fruit acres.Quebec accounts for 93.4% of the country’s organic forest & wooded land due to its high acreageof organic maple.

.

Though the rest of the country does not share this concentration (ibid), those in

the industry note natural health retail is experiencing notable growth insome areas, such as Ontario and Alberta.

OTA’s U.S.

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Families’ Organic Attitudes & Beliefs 2014 Tracking Study of more than 1,200 U.S.

households showed eight out of ten American families purchased organic products at

least once in the past two years. In nearly half of those families, concern about theirchildren’s health is a driving force behind that decision. Parents purchasing baby food arequite committed to organic, with more than a third saying they always choose organic fortheir infant or toddler. Meanwhile, 74 percent of daycare operations reported they offer

organic options for the children they serve.

Total Canada Organic Market: $3,531.08 M

U.S. CONSUMER SALESof organic products exceed$39 billion

51% of families are buying more organic products than a year ago

Over 3,000 farms are transitioning to organic across the country. There are nearly 19,500

certi ed organic operations—farms and processing facilities

There are 296 organic inspectors in the U.S. Every organic operation involved between the

farm and market is inspected to verify compliance with the USDA organic regulations  

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This made Canada the fifth largest organic market worldwide and ninth highestin per capita consumption of organics