BAI TÔNG KÊT 12

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BT NHM GVHD: T.S Nguyn Thanh Lim

MC LC

III) Cc nng lc ct li to li th cnh tranh bn vng cho cng ty.......................................381) Kh nng ci tin: 40

2) Kh nng qun tr thng hiu: 413) Kh nng kim sot cng ngh: 411. Chin lc R&D: 472. Chin lc sn xut: 483. Chin lc bn hng: 48

a) im mnh ca ABB............................................................................................................67b) im yu ca ABB................................................................................................................67

NHM: ABB Group Trang:1

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A. GII THIU TNG QUAN

I. Lch s hnh thnh v pht trin:

1. Gii thiu v cng ty:

Tin thn ca tp on a quc gia ABB l 2 cng ty ASEA v Brown, Boveri & Cie

(BBC)

a. Cng ty ASEA:

ASEA l cng ty Elektriska Aktiebolaget c thnh lp nm 1883 Stockholm

(Thy in) chuyn v cng ngh truyn ti dng in mt chiu, sau pht trin sang

c ch to ng c in, tu in v xe la.

Nm 1950, cng ty u t vo lnh vc nng lng ht nhn

Nm 1968, ch to my tuc - bin cho cc nh my in ht nhn.

Ngy 15/2/1953, cng ty cng b thnh tu ch to ra kim cng. Nhng du mc

quan trng trong lch s tp on ch c vy. Nhng trn thc t, tp on ny c nh

hng ln nht v quyt nh nht ti lch s pht trin ca ton ngnh cng nghip k

thut in Thy in. ASEA c coi nh biu tng ca Thy in nc ngoi.

b. Cng ty BBC:

Brown, Boveri & Cie vit tt l BBC c Charles Eugene Lancelot Brown v Walter

Boveri thnh lp Baden (Thy S) vo nm 1891 chuyn v ng c in, tuc bin

in, thit b in cho u tu xe la.

Brown v Boveri u l trng phng trong x nghip ch to my Oerlikon (MFO),

r nhau ra lp cng ty ring. Khng y 10 nm sau BBC ca hai ng pht trin thnh


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mt trong nhng cng ty hng u c Thy S v th gii trn lnh vc k thut in,

mua li chnh x nghip MFO.

Ging nh ASEA, th mnh ca BBC l ci tin v pht minh sng ch. Nm 1893,

BBC xy dng nh my nhit in cho in xoay chiu u tin chu u m li c ch khng phi Thy S - hay ch to u tu xe la chy bng nhit in u

tin, tin thn ca loi u tu chy bng ng c in thng dng by gi, ri phi k

n tuc bin chy bng kh t u tin. Ngay t u th k 20, BBC l tp on ln

nht trong ngnh cng nghip ch to my ca Thy S v ngang nga vi tp on

Siemens lng danh ca c.

c. Tp on ABB:

Cng ty trch nhim hu hn ASEA AB ca Vasteras - Thy in v BBC Brown

Boveri ca Baden - Thy S, cng b k hoch hp nht vi nhau thnh cng ty trch

nhim hu hn ABB Asea Brown Boveri vo thng 8 nm 1987, tr s chnh t ti

Zurich, Thy s. Mi cng ty nm gi 50% trong c phn trong cng ty mi.

ABB chnh thc i vo hot ng vo ngy 05/1/1988 vi tr s t ti

Zurich_Thy S. Tp on ABB (Thy S) hin l mt trong nhng nh cung cp hng u th

gii v cc sn phm k thut in v t ng ha trong lnh vc cng nghip

v phc v cng cng

ABB ch trng phc v cc nhm khch hng cng nghip v dn dng t

cng nghip nng lng, du kh, ha cht, dc phm, giy v bt giy, in

t bn dn cho n sn xut xe hi, ngnh nc, cc ta nh Hin nay, ABB

hot ng trn 100 quc gia v vng lnh th vi hn 120 000 nhn vin. Tng

doanh thu nm 2008 l 34,91 t USD vi li nhun t 3,118 t USD.

2. Cc giai on pht trin :

a. Giai on (1988-1994): thc hin nhng cuc thu mua ln v m rng phm vi

hot ng.


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Nm 1988: khong 15 v mua li c thc hin, trong c tp on

qun l mi trng Flakt AB ca Thy in, cng ty ch to u my xe la

Scandia- Rander A/S ca an Mch.

Nm 1989: Trong thng 12, ABB hon tt mua li vic truyn ti in trn ton thgii v hot ng iu hnh phn phi ca cng ty Westinghouse Electric ca M. Cng

trong thng 12 ny, ABB nht tr mua li Stamford, cng ty hng u trn lnh vc h

thng in ca M . Tng cng ABB mua khong 40 cng ty trong nm 1989.

Nm 1990: ABB bt u chin lc m rng th trng Trung v ng u ng

thi cng chun b cho vic m rng vo th trng Chu . T l thu hi chm li M

v Ty u, ni vic cng c v chuyn dch c cu c bt u.

Nm 1991: Tip tc u t Trung v ng u, tnh cho n cui nm th ABB

s dng khong 100.000 nhn cng. Vic ti c cu m rng khin cng ty c th p

ng c nhng nhu cu ca nn kinh t suy thoi Bc M v mt s vng Chu u.

Chi ph ginh cho vic nghin cu v pht trin tng 20%.

Nm 1992: Kim sot nn kinh th suy thoi c y mnh v tng s nhn cng

gim 14.000 ngi. S nhn cng ti Trung v ng u tng ln n 20,000 ngi ti 30

cng ty. Ti Chu , hn 20 n v sn xut v dch v c thnh lp thng qua lin

doanh, mua li v u t vo cc khu t cha xy dng.

Nm 1993: Tp on tip tc chin lc m rng Chu u (bao gm c S Vit c),

M, v Chu Thi Bnh Dng. ABB gii thiu cng ngh tuabin kh GT24/GT/26

m ra c hi mi cho nhng tuabin kh mang li hiu qu cao vi lng kh thi thp trn

th trng th gii.


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Nm 1994: Ty u v Bc M, cng ty tp trung vo dch v ang pht trin nhanh

v cc th trng b sung, trong khi nhu cu c s h tng mi ngy cng tng trong cc

th trng mi ni. Chu , ABB c 30.000 nhn cng v 100 nh my, trung tm k

thut, trung tm dch v v trung tm tip th.

b. Giai on (1995-2002): tham gia th trng cng nghip t ng

Nm 1995: ABB tip tc m rng Chu , Trung v ng u thng qua tng

trng ni b, thu mua v lin doanh. ABB cng b s hp nht ca phn ngnh giao

thng vn ti lin doanh c phn 50-50 vi Daimler-BenzAG ca c.

Nm 1996: Ngy 01/01/1996 ABB c chn l cng ty tt nht Chu u trongtrong lnh vc iu khin cng ngh mi. Nhu cu cc th trng mi ni tip tc thc

y tng trng. S lao ng nhng quc gia ny tng 10.000 ngi, trong khi s

tinh gim bin ch tip tc gim Ty u v Bc M. ABB hon thnh vic st nhp hi

ng cng ty m vo Hi ng qun tr tp on ABB

Nm 1997: ABB tip tc gim s lao ng vic lm Ty u nhng li tuyn thm

cng nhn cho nhng th trng mi ni Trung v ng u. S lng cng nhn lmthu cng tng trong cc ngnh kinh t ang pht trin chng hn nh kh t , du m,

ha du v cc lnh vc lin quan n t ng ha.

Nm 1998: ABB t c mt s bc tin ng k trong nm 1998 t khng

nh s pht trin ca mnh, Vi vic ginh c chu trnh t ng ha qu trnh sn xut

Elsag Bailey, ABB tr thnh tp on i u trong th trng cng nghip t ng ha

ton cu.

Nm 2000: ABB m mt trung tm cng ngh thng tin v t ng ha Singapore,

mt phn trong chin lc m rng v th ca mnh trong mt th trng ln v pht trin

nhanh v cng ngh t ng ha cng nghip.


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Nm 2002: Tuy ABB l mt hng ln v t ng ha v k thut in nhng h

tin ti b vc ph sn vo cui nm 2002. Nguyn nhn l do ABB c nhiu n v

khc nhau v mi n v u c ng c v mc tiu li nhun khc nhau. Chnh v vy,

cc quyt nh d thu cho nhng d n ln lin quan ti nhiu n v thng b tr hon

v dn ti tht bi trong vic cnh tranh.

Khi nhm chc, v CEO mi ca ABB l Jurgen Dormann phn tch nhng tht bi

trong vic ra quyt nh, v bng cch cng c v tp trung vo nguyn nhn li l,

Dormann nghin cu tnh trng chng cho gia cc n v. Vic ti t chc thnh cng

v ABB phc hi c kh nng d thu nhanh chng, ng thi cnh tranh mnh m.

c. Giai on (2003-nay): pht trin mnh m

Nm 2004: ABB a ra H thng t ng ha c m rng cung cp mt h thng

t ng ha qu trnh c lp t ti hng ngn nh my ln v va trong cc lnh

vc du v kh t, ha cht, bt giy v giy, khai thc m v cc ngnh khoa hc i

sng cung cp s ci tin nng sut lin tc.

Nm 2005: ABB cung cp in thng qua mt s lin kt Dng in mt chiu (DC)xut pht t t lin n trm khai thc kh t Bin Bc di 70 Km, gip trnh thi kh

hng nm 230.000 tn CO2 v 230 tn NO.

Nm 2007: ABB t c doanh thu l 1.390.000.000$ tng 89% so vi mt nm

trc 735.000.000 $

Nm 2008: NorNed l dy cp ngm di bin HVDC di nht trn th gii, di 580km ni gia Na Uy v H Lan vi nng sut 700 MW.

Nm 2010: ABB kt ni nh my thy nng Xiangjiaba pha ty nam Trung Quc

n Thng Hi di khong 2000 Km vi dng in mt chiu siu cao p (UHVDC) c

cng sut 800 KW v cng 7.200 MW.


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3. Lnh vc hot ng :

ABB hot ng trn 5 lnh vc

Thit b in (thit b in cao th v trung th, my bin th )

H thng in (h thng phn phi v truyn ti in, qun l li in, trm in v

t ng ha nh my in).

Thit b t ng ha (sn phm h th, PLC, thit b iu khin, ng c v truyn

ng, thit b o lng phn tch).

Quy trnh t ng ha (gii php tch hp trong cc ngnh cng nghip).

Rbt cng nghip (rbt, cc mun lm vic, phn mm v gii php).

BNG DOANH THU V TNG LNH VC HOT NG CA ABBGROUP2009


31 thng 12,2009

(Triu USD)

% THAY I2009 % 2008 2007 2009/2008 2008/200

Thit b in 8.226 30,24 7.977 6.932 3% 15%H thng in 9.675 35.57 7.704 8.209 26% -6%Thit b t ng ha 3557 13,076 3.863 3.490 -8% 11%Quy trnh t ng

ha

5.412 19,896 6.111 5.951 -11% 3%

Rbt cng nghip 331 1,216 545 529 -39% 3%Cc lnh vc 27.201 100 26.200 25.111 4% 4%

Pht sinh (2.430) (2.396) (2.396) (2.396) (2.396)TNG 24.771 23.837 22.715 4% 5%

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4. Th trng hot ng:

Bc u: Na Uy, an Mch, Thy in, Phn Lan,

Trung u: o, B, Ba Lan, c, Hugari, Thy S, Slovakia.

a Trung Hi: Italia, Ty Ban Nha, Php, Hy lp,Th nh k, An-gi-ri,.Bc M: M, Canada, Mexico,

Nam M: Bolivia, Venezuela, Brazil, Chile,.

Trung ng v Chu Phi: Ai Cp, Liberia, Nigeria,

Bc : Trung Quc, Nht Bn, Hn Quc, Mng C,

Nam : Vit Nam, Singapo, Thi Lan, Australia,.

DOANH THU ABB GROUP TRN CC TH TRNG

Cc th trng

(Triu USD)

% thay i

2009 2008 2007 2009/2008 2008/2007

Chu u 11.983 16.633 15.655 -28% 6%Chu M 5.996 7.235 6.013 -17% 20%

Chu 8.197 10.242 9.186 -20% 11%Trung ng v Chu Phi 4.793 4.172 3.494 15% 19%

Tng 30.969 38.282 34.348 -19% 11%

II. S mnh, Vin cnh:

1. Tuyn b S mnh, vin cnh (nguyn vn)

a. ABB's mission


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Improve performance: ABB helps customers improve their operating performance,

grid reliability and productivity whilst saving energy and lowering environmental impact.

Drive innovation: Innovation and quality are key characteristics of our product,systems and service offering.

Attract talent: ABB is committed to attracting and retaining dedicated and skilled

people and offering employees an attractive, global work environment.

Act responsibly: Sustainability, lowering environmental impact and business ethics

are at the core of our market offering and our own operations.

b. ABB's vision

As one of the worlds leading engineering companies, we help our customers to use

electrical power efficiently, to increase industrial productivity and to lower

environmental impact in a sustainable way. Power and productivity for a better world.

2. Tuyn b S mnh, Vin cnh (dch)

a. S mnh:

Ci thin hiu sut: ABB gip khch hng ci thin hiu sut hot ng ca h, tin

cy mng li in v nng sut trong khi tit kim nng lng v h thp tc ng vo

mi trng.

N lc ci tin: ci tin v cht lng l nhng c im then cht sn phm, cc h

thng v cung cp dch v ca chng ti.

Thu ht nhn ti: ABB cam kt thu ht v gi li nhng con ngi tn ty v kho lo

v cung cp cho nhn vin mt mi trng lm vic hp dn v ton cu.


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Hnh ng mt cch c trch nhim: tnh bn vng, gim tc ng vo mi trng,

o c kinh doanh l iu ct li vo s cng hin cho th trng v cc hot ng ca

chnh chng ti.

b. Vin cnh:

L mt trong nhng cng ty k thut hng u th gii, chng ti gip cc khch

hng s dng in nng hiu qu, nhm tng nng sut cng nghip v gim tc ng

mi trng trong mt cch thc bn vng.

Nng lng v nng sut cho mt th gii tt p hn.

3. Phn tch ni dung, ngha:

a. Vin cnh:

Hot ng kinh doanh ca chng ti l g?

L mt trong nhng nh cung cp cc sn phm k thut in v t ng ha trong

lnh vc cng nghip v phc v cng cng.

ABB mang n iu g?

Chng ti ph thuc vo nhn vin ca chng ti thc hin kinh doanh vi tnh

lim chnh v tun th y cc quy nh, lut php a phng v cc chnh sch ca

chnh cng ty chng ti. Khch hng, nh cung cp, c ng, nhn vin ca ABB c

quyn hy vng rng chng ti tin hnh kinh doanh ca chng ti mt cch ng n v

chuyn nghip. Chng ti mong mun to ra gi tr cho cc bn lin quan ca chng ti


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bng cch p ng nhu cu ca khch hng, nhn vin ca chng ti v cc cng ng

ni chng ti thc hin kinh doanh.

i vi khch hng: Chng ti c gng nhm gip khch hng ca chng ti

thnh cng" l mt trong nhng gi tr kinh doanh ct li ca ABB. Chng ti tp trungvo thit lp cc tiu chun cao nht v cht lng sn phm v dch v ca chng ti,

p ng cc cam kt cung cp cho khch hng ca chng mnh v gi tr cng hin cho

doanh nghip ca h.

i vi nhn vin: Chng ti ph thuc vo nhn vin ca chng ti thc hin

kinh doanh vi tnh lim chnh. Chng ti lun quan tm n nhu cu ca nhn vin v

nh gi h mt cch khch quan nht. Sc khe v an ton l mt phn trong cam ktca ABB. ABB ang phn u ci thin sc khe v an ton ngh nghip theo tiu

chun (OHS), to mi trng lm vic an ton v thn thin. Thc hin cc chng trnh

cc chng trnh o to chuyn su.

i vi x hi: Cc chnh sch mi trng l mt phn ca cam kt ca ABB

trong tnh bn vng v c vo trong cc chin lc ca chng ti, cc qui trnh v vo

vic kinh doanh mi ngy ca chng ti.

Chng ti c gng gim tc ng vo mi trng. Chng ti ng gp vo hiu

qu sinh thi v qun l mi trng ti cng ng v cc quc gia ni chng ti hot

ng. Cc hot ng kinh doanh ca chng ti cung cp cc h thng nng lng, cc sn

phm, dch v , cho php khch hng ca chng ti s dng nng lng v ti nguyn

thin nhin mt cch hiu qu.

Hot ng ca chng ti thn thin mi trng bng cch p dng h thng qun l

mi trng, chng hn nh ISO 14001, trong tt c cc hot ng ca chng ta v cam

kt ci tin lin tc, tun th php lut v o to nng cao nhn thc ca nhn vin,

trong tt c cc hot ng ca chng ti trn ton th gii.


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b. Vin cnh:

T tng ct li:

Gi tr ct li:

Chng ti xc nh p ng cc tiu chun cao v o c trong vic thc hin hot

ng ca chng ti mi cp ca t chc v ti mi ni m trong chng ta hot ng.

Chng ti mun t c thnh cng xy dng trn cc nguyn tc tn trng, trch

nhim v quyt tm

Cha kha thnh cng nm ch chng ti hiu v p dng tt cc nguyn tc kinhdoanh nh th no- th hin trch nhim c nhn, ngh nghip v trch nhim ca tng

ngi trong t chc, th hin s tn trng i vi nhng quan im v nhng nhu cu

ca ngi khc v p dng quyt nh c chia s ca chng ti chin thng.

Trch nhim vi tn trng v quyt tm lm cho cng ty c th nui dng nhng sc

mnh truyn thng ca mnh-lnh o cng ngh, tinh thn tuyn phong, kh nng c

khp mi ni trong nh. l ti sn ca chng ti v l tng lai ca chng ti.

Quyt tm:

Mc d thng hiu c cht thay i, tinh thn i mi ca cc cng ty v nhn vin

vn l gi tr ct li ca ABB. Bit i mi cho khch hng, Hiu qu cho t chc v

mang li gi tr cho chnh mnh.

Tn trng:

Cung cp c hi bnh ng cho tt c nhn vin v khng phn bit i x trong qu

trnh tuyn dng, bi thng, chng trnh o to, ch hu da trn ngun gc dn


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tc v quc gia, giai cp, tn gio, khuyt tt, gii tnh, tui tc, chnh tr.S tn trng i

vi nhng quan im v nhng nhu cu ca ngi khc

Chng ti ang tp trung vo pht trin qun l ca lnh o n ca chng ti nh l

mt phn trong cam kt ca cng ty nm ly s a dng v nng cao s lng ph n cc v tr lnh o.

Trch nhim:

ABB cam kt duy tr cc quyn li cao cho nhn vin, li ch cho x hi v mi

trng, cc tiu chun v o c v qun l i vi li ch ca tt c cc bn hu quan.

ABB tm cch nng cao cht lng cuc sng ti cc cng ng ni m n hot ng.

Chu trch nhim o c thc hin nhng g chng ti ni chng ti s lm.

Mc ch ct li:

Chng ti gip cc khch hng s dng in nng hiu qu, nhm tng nng sutcng nghip v gim tc ng mi trng trong mt cch thc bn vng.

Hnh dung tng lai:

To ra mt th gii tt p vi vic s dng nng lng mt cch hiu qu.

Kt lun:

ABB l tp on hng u th gii trong vic cung cp cc sn phm k thut in v

t ng ha trong lnh vc cng nghip v phc v cng cng. Tp on lun gi trong

t chc cc gi tr bn vng: trch nhim, tn trng i vi c nhn, x hi ni cng ty

hot ng, quyt tm ci tin to ra nhng sn phm cht lng_trong hot ng kinh

doanh ca mnh.


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NH NGHA NGNH CNG NGHIP ROBOT

- Ngnh cng nghip ch to robot l ngnh sn xut ra nhng c cu, my mc btchc, m phng cc hot ng c bp ca con ngi hay thc hin mt s thao tc sn

xut c iu khin t ng. N lin quan n vic ng dng cc k thut c kh hin

i, k thut iu khin v k thut my tnh vo vic vn hnh v iu khin qu trnh

sn xut ra robot.

- Cng nghip robot l ngnh cng nghip th h mi v c gi tr gia tng cao. Th

trng robot tng trng trung bnh khong 10% hng nm trong thp k qua v d kin

s t gi tr 1,4 nghn t USD vo nm 2020, vt qua c th trng cng ngh sinh hc.- ABB group hot ng trong lnh vc sn xut v cung cp robot cng nghip.

Robot cng nghip khng phi l hnh nh nhng ngi my bit nghe bit ni nh ngi

lm vic trong nh hoc cng xng, hay hnh nh nhng ngi my trong nhng b

phim khoa hc vin tng, m y l hnh nh ca hng trm, nghn cnh tay my vi

su bc t do vn ra nh nhng cnh tay ngi khng l lm thay con ngi.

- Trong cng nghip Robot c ba hng ng dng ch yu l: Thay th con ngi lm

vic nhng ni nguy him, c hi. C kh ho cc cng vic nng nhc, phc v my

mc v lm nhng cng vic n iu, bun t. T ng tng phn hoc ton phn qu

trnh sn xut....Ngoi ra Robot cn c ng dng rng ri trong khai thc bin, lp t

ng dy, thit b di y bin.

B. PHN TCH MI TRNG KINH DOANH:

I. Mi trng v m:

Cc yu t ca mi trng s c tc ng trc tip hay gin tip n cc hot ng

kinh doanh ca 1 cng ty. Phn tch cc yu t v cng ngh, kinh t, vn ha v ton cu


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i vi ngnh ch to Robot trong lnh vc sn xut robot cng nghip ti Chu u t

nm 1991- 2010.

1. Mi trng cng ngh

Mi trng cng ngh l nhn t chnh thc y s thnh cng trong lnh vc robotcng nghip. l s pht trin ca nhng cng ngh mi mang tnh t ph v nh

hng su sc n ton x hi. C th k ra nhng thay i mi trng cng ngh tiu

biu nh sau:

- T nhng nm thp nin 90, nht l vo nhng nm u th k 21, do p dng rng

ri cc tin b k thut v vi x l v cng ngh thng tin, s lng robot gia tng vi

nhiu tnh nng vt bc. Gi y, robot tr thnh thit b t ng quan trng trong

nhng ng dng cng nghip, y hc, i sng, qun s, khng gian".Robot gp phn khng nh trong vic tch hp cng ngh mi, tng hiu sut hot

ng, nng cao cht lng v kh nng cnh tranh ca sn phm trn th trng (Theo

ti liu ca Fanuc - Nht Bn, nng sut lm vic ca robot ln hn ngi lao ng 3

ln). N ang ngy cng tr thnh thit b t ng ho khng th thiu ca h thng sn

xut linh hot.

2. Mi trng kinh t:

Mi trng kinh t bt n s gy nhiu tc ng tri chiu ln hot ng ca Cng ty

- Cuc khng hong ti chnh cui nm 2008 ngn xu hng trin khai t ng ho

trn ton th gii. Hu ht ngnh cng nghip ca cc quc gia chu M v chu u u

b nh hng mnh bi suy thoi kinh t nm 2007 v s sp ti chnh ma thu nm

2008. V th, s lng robot c ng dng trong cc ngnh cng nghip nh kim loi,

my mc cng nghip, cng nghip dc phm v m phm, thc phm v nc gii

kht cng nghip v ngnh cng nghip in t ngnh cng nghip t, cao su v nha

cng nghip u gim.

- n nm 2009, hu qu suy gim kinh t vn tip tc nh hng n ngnh cng

nghip robot, khin doanh thu robot trn th gii st gim khong 40%. Trong , chu

v chu M gim 40%, chu u gim 36%.


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- Tuy nhin, theo d bo ca Hip hi robot quc t VFR, s st gim doanh thu

robot 2009 chnh l du hiu khi u kh nng phc hi ca ngnh cng nghip robot.

Th trng robot s nhn nhp tr li vo khong gia nm 2010 n nm 2012 vi

mc tng khong 15% mi nm. Nhng do s phc hi kinh t trn ton th gii din

bin chm, nn ngnh cng nghip robot s phi mt nhiu nm mi c th t c mcthnh cng ca nm 2005, 2007 v na u nm 2008.

3. Mi trng vn ha-x hi

Mt nhn t th 2 khng km phn quan trng nh hng n ngnh robot cng

nghip, l mi trng vn ha. Ni bt nht l thi ca x hi v vn sc khe

v an ton i vi ngi lao ng.

Ngi Thy S rt coi trng cht lng cuc sng: mt mi trng lm vic tt, thi

gian lm vic linh hot, thi gian cho gia nh, nhiu thi gian t do hn v s c lp.Mi trng lm vic tt (m y l i vi ngi lao ng) ang t ra i hi cn

phi ngn nga tai nn lao ng v bnh tt do ngh nghip vt v v nguy him mang

li, cng nh gim bt cc iu kin lm vic khng thun li. t c iu , cc

cng ty ng trc sc p phi tng cng s dng robot cng nghip.iu ny em li

li th cho cc cng ty trong ngnh sn xut robot cng nghip khi quy m ca th trng

s nh m tng cao.

3. Mi trng ton cu:

- Xu hng ton cu ha to c hi cho cc cng ty tham gia mnh hn vo nn kinh t

th gii, cc cng ty c th a dng sn phm robot ca mnh n tt c cc nc c nhu

cu s dng, hn na vic cc quc gia khc tham gia vo WTO s gip cc dng sn

phm ny c lp t, s dng d dng hn ti nhiu quc gia, ng thi gip cc cng

ty c c hi thm nhp vo th trng rng ln, y tim nng nh chu , chu M.

- Khi qu trnh ton cu ho ang tng tc, ngnh robot ngy cng c vai tr sng cn

m bo cho ngnh cng nghip v cc nhim v sn xut, robot l yu t then cht, em

ti cho cc nh sn xut c hi tip tc sn xut. Hin nay v hn bao gi ht, nhu cu

duy tr cnh tranh l ng lc quyt nh u t cho ngnh robot.

4. Kt lun:


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i vi mi doanh nghip, mc nh hng ca cc yu t mi trng l khc nhau.

Nhn nh ng cc yu t nh hng gip cng ty nhn bit c mc nh hng

ca cc yu t n hot ng ca cng ty. i vi ABB cc yu t cng ngh, kinh t,

vn ha, ton cu l cc yu t nh hng ln n hot ng ca doanh nghip. Nhn

din c s thay i gip cng ty nhn din c c hi v e da cu mi trng.

II . Phn tch ngnh:

1. Phn tch tnh hp dn ca ngnh:

Theo m hnh 5 lc lng cnh tranh

a. i th cnh tranh tim tng

- S trung thnh ca nhn hiu:

i vi nhng Doanh nghip ang v s s dng Robot Cng nghip trong dy

chuyn hot ng ca mnh th a s u quan tm ti nhng Cng ty c Thng hiu v

c lch s lu i. Do cc Cng ty c kinh nghim lu nm s to ra v tr vng chc

trong tm tr ca khch hng.

- Chi ph chuyn i: cao

Khi cc Cng ty mun chuyn i t Thng hiu robot ny sang Thng hiu khc

th u tin mt yu t khin cc doanh nghip s dng phi cn nhc k lng l mc

gi bn ca Robot. Th hai, h s tn rt nhiu thi gian, chi ph lp t, vn hnh v c

o to i ng nhn vin s dng n.

Vy vi nhng yu t s trung thnh ca khch hng vi sn phm, chi ph chuyn

i cao lm cho ro cn thm nhp ngnh cao. y l c hi cho cc cng ty trong

ngnh.

b. Cnh tranh gia cc i th trong ngnh.

Xem xt thng qua 3 yu t:

- Cu trc cnh tranh:


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Trn th trng sn xut robot cng nghip hin nay, mc d c rt nhiu cng ty

tham gia trong lnh vc ny nhng vn thy c s phn bit thnh hai nhm ln:

nhng cng ty c b dy v nhng cng ty mi gia nhp. Cc cng ty ln c u th trn

th trng nh vo nhng uy tn, cht lng v ngun nhn to s khc bit, trong khi

cc cng nh vn cn kh khn trong vic nh v trn th trng. Do , ngnh ch torobot cng nghip l mt ngnh tp trung.

- Cc iu kin nhu cu:

X hi cng pht trin v cht lng gio dc cng c nng cao th cng ngh cng

c ci tin v tr nn tinh vi hn. Vic s dng robot s gip con ngi tp trung vo

nhng cng vic i hi tnh sng to v cht lng cao, trong khi robot d dng gnh

vc thay con ngi nhng cng vic nguy him, nng nhc, lp i lp li, gim bt v

ngn nga tai nn lao ng hoc bnh tt do nhng cng vic i km vi mi trng lmvic khng thun li. Robot s h tr pht trin nhng ngnh cng nghip mi v gp

phn bo tn cc ngun ti nguyn v nng lng. Robot cng ang c mt trong nhiu

lnh vc v dn dn i vo cuc sng.

Theo Hip hi robot quc t VFR, robot cng nghip c nhiu nh my a vo s

dng h gi thnh sn phm, tng thu nhp cho ngi lao ng, nng cao cht lng

sn phm v t ng ho dy chuyn sn xut, l do hiu sut lm vic v n nh ln.

Khuynh hng trong nhng nm gn y, mt robot phc v trong cc ngnh cng

nghip trn th gii ngy cng tng ln v gn y ang c s chuyn dch sang cc

ngnh in t, thc phm v ung, cc ngnh cng nghip khc

Chng hn:

+ Nm 2006, s robot cng nghip phc v trong cc lnh vc ch khong 950.000

n v.

+ n nm 2009, s robot ny t khong 1.031.000 n v. Trong , robot phc

v trong cc ngnh cng nghip tp trung nhiu nht l Nht Bn ri n M, c, Hn

Quc, Trung Quc, v cc quc gia ng Nam .


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- Ro cn ri ngnh:

Do c th ca ngnh sn xut robot cng nghip l chi ph u t vo c s vt

cht h tng (my mc, nh xng, ) rt cao. Khi cng ty mun ri b ngnh th n

phi chp nhn mt i ton b gi tr ca cc ti sn ny v khng th bn i hay bn

c nhng vi mc thu hi thp cng nh vic khng th s dng cho cc mc ch

kinh doanh khc. V vy, ro cn ri ngnh l cao i vi nhng doanh nghip hin ti.

Vi cc yu t l ngnh tp trung t mang yu t cnh tranh, nhu cu ang ngy

cng gia tng v ro cn ri ngnh cao th mc cnh tranh gia cc i th trong

ngnh thp

c. Nng lc thng lng ca ngi mua: thp

- Ch ph dnh cho vic chuyn i nh cung cp ca cc doanh nghip s dng robot

cng nghip vo trong dy chuyn sn xut ca mnh cao v chi ph u t ban u vo

n ln, v vy, n khng kch thch cc cng ty chng li nhau dn n gim gi. V

d: robot cng nghip ca Adept c gi 45.000 USD, ca Fanuc l 33.000USD.

- S lng mua ca cc doanh nghip hin ti l thp. Thng thng cc doanh

nghip ch s dng robot thay th ngi lao ng ti nhng v tr lm vic nng nhc, bi

bm, n o, c hi, cng thng Cn ti nhng cng on i hi s kho lo ca con

ngi, robot khng th pht huy c hiu sut lm vic ca mnh.


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- V y l 1 ngnh c th i hi chi ph u t ban u cao, cng nh 1 b my

qun l c chuyn mn nn rt kh hay khng th m ngi mua c kh nng hi nhp

dc ngc chiu sn xut.

Do , y cng l 1 c hi cho cc Cng ty trong ngnh.

d. Nng lc thng lng ca nh cung cpMi sn phm robot cng nghip l hi t ca nhiu cng ngh phc tp: Cng ngh

gia cng c kh chnh xc c micromet (mt phn triu mt); cng ngh vt liu v nhit

luyn; cng ngh iu khin chuyn ng chnh xc; cng ngh phn mm, cng ngh

nhn dng nh. T l phn trm gia c kh v in t trong robot ph thuc vo nhiu

yu t nh: thng minh, kh nng ng dng ca robot. Hin nay, robot cng thng

minh th phn mm iu khin robot cng chim t trng ln so vi phn cng nh c

kh v cc thit b in t. i vi nh cung cp v phn mm robot, mt s cng ty c

kh nng t sn xut, v bn c kh th s lng cc nh cung cp nhiu nn cc cng ty

ch to robot c kh nng chuyn i qua li cao, quyn lc ca nh cung cp yu.

Vy nng lc thng lng ca nh cung cp trong trng hp ny l thp

e. Cc sn phm thay th

Ngnh ch to robot khng c sn phm thay th

Vy e da t cc sn phm thay th l thp

Kt lun: Tnh hp dn ca ngnh cao

Theo m hnh nhm chin lc

IREX (Trin lm International Robot Exhibition) l trin lm ln nht trn th gii v

robot c t nm 1973 v t chc 2 nm mt ln. IREX 2009 din ra ti Trung tm trin

lm quc t Tokyo Big Sight t 25 28/11/2009, d kin thu ht hng trm nghn khc

tham quan.


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Tham gia trin lm ln ny c gn 300 cng ty sn xut robot v ph kin hng u

th gii. Cc cng ty ny u n t nhng nc c nn cng nghip pht trin (tr

TOSY).

Hin nay mi ch c 6 nc c cng nghip robot pht trin l Nht Bn, c, Thy

S, M, v Hn Quc. Vi s thnh cng ca TOSY ti trin lm ln ny, Vit Nam str thnh nc th 7 sn xut v xut khu robot cng nghip.

S lng cung ng robot cng nghip trn th gii ca 1 s quc gia

Cc i th cnh tranh trong ngnh: ABB Automation (Thy S), FANUC Robotics

(M), KUKA Roboter (c), Motoman ( Nht Bn).v cc cng ty nh TOSY (Vit

Nam)

- ABB Automation, FANUC Robotics, KUKA Roboter, Motoman hin ang l cc

i th chnh trong ngnh. Chin lc ca cc cng ty ny gn nh l tng t nhau, l chin lc hng ti phn khc nhng doanh nghip ngi chuyn nghip, tc l dn

o v cng ngh. V th ca chng trn th trng hin nay: chim th phn ln trong

ngnh, dn u th trng sn xut robot cng nghip.

Bn chin lc:


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Cc c tnh phn bit trong ngnh: tnh nng ca robot (tc vn hnh, kh nng

lm vic), gi c, phm vi hot ng, mc phc v dch v, s a dng ca sn phm.

Kt lun:

Vi s kt hp ca cc c tnh trn, ta c

Trong ngnh ch to robot, 3 nhm chin lc ni bc ln.

- Mt nhm bao gm cc cng ty nh ABB Automation, FANUC Robotics, KUKA

Roboter, Kawasaki Robotics, Motoman ..c xem l nhm dn o th trng robot

cng nghip v h n t nhng nc Cng nghip pht trin, ch trng u t mnh

cng ngh, tp trung pht trin cc sn phm vi nhiu tnh nng mi. Cc cng ty trong

nhm ny ang theo ui chin lc dn o v cng ngh.

- Nhm th 2 bao gm 1 s cc cng ty nh: TOSY (Vit Nam), RS TECH, Stubli

( Califonia), Kawasaki Robotics (USA) hng ti th trng m gi c mang yu t

quyt nh( Chu ..). Cuc khng hong kinh t ton cu va qua c th chnh l c hi

cho phn khc robot cng nghip gi r. Di tc ng ca khng hong, hng lot nh

my cng nghip trn th gii phi co cm li, ct gim nhn cng vi mc tiu duy

nht l h gi thnh sn phm. Bi th, robot gi r s l gii php thay th, g kh cho

cc nh sn xut trn th gii. Nu u t mt dy chuyn robot gi r, chi phi thu nhn

cng gim trong khi, hiu sut sn phm li tng cao hn nhiu . Hn th na,cc hng

ny sn xut c robot mc rt su, t vit phn mm phc tp cho robot cng


s a dng casn phm

Giphm vihotng KAKU

Robotisc,ABB group,Matoman.

Adept,VecnaRobotics

s a dng casn phm

KYOKKOELECTRIC,

Vecna ,

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nghip v robot dch v trong khi nhiu tp on robot ln trn th gii cng khng c

kh nng t lm hon ton cc b phn nh th m vn phi mua mt s b phn hay

phn mm t cc cng ty khc. Cc cng ty ny ang hng n phn on robot cng

ngip gi r.

- Nhm 3: nhm nhng cng ty i theo th trng c ngun vn u t thp, ch snxut mt s t sn phm ng thi vi mc gi thp nh vo th trng nhng doanh

nghip nh mun gim nhn cng.

Theo chu k ngnh

Ngnh cng nghip ch to robot pht trin qua 2 thi k :

* Giai on u pht trin

* Giai on tng trng

Giai on u pht trin (1950 1979)

- Nm 1956, Engelberger xy dng mt cng ty sn xut robot u tin c tn l

Unimation (Universal Automation) nhm sn xut nhng robot cng nghip u tin da

trn sng ch ca George Devol. Nm 1961, h cho ra i robot u tin c tn l


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Unimate vi nhim v lm cng vic ly khun ra khi cc my dp khun v hn

im trn t. y l hai loi cng vic m cng nhn khng bao gi mun lm. Vi

thnh cng ny, Engelberger c gi l cha ca robot hc.

- ABB Group ni ting l hng sn xut tt c cc rbt iu khin bng in u tin

trn th gii vo nm 1974. Thm ch trc , vo nm 1969, ABB sn xut ra rbtthu lc.

giai on ny, Robot c kch c kh cng knh, cng sut ln, k thut v cc ng

dng ca n cn pht trin chm v kh nguy him cho ngi s dng.

S lng cc Cc cng ty u t vo ngnh ny cha nhiu v lc by gi, cc Doanh

nghip vn cha thy ht vai tr cng nh kh nng quan trng ca robot trong qu trnh

sn xut ca mnh.

Giai on tng trng: (1979 - nay)

Cng vi s tng trng ca khoa hc cng ngh, Robot c ci tin tr thnh

thit b iu khin in t m bo tiu chun an ton, p ng yu cu tc ngy cng

cao, tp qun sn xut, chnh xc k thut v em li hiu sut ln hn.

Cng v sau, ng dng ca robot cng c nhiu t ph trong cc lnh vc y t, sn

xut, dn dng v kinh doanh. Nhng cng ngh robot nh k thut vi x l, k thut tr

tu nhn to, h thng iu khin v kim sot trong cc dy chun sn xut m ra

mt thi i mi trong ngnh cng nghip robot ni ring v ngnh cng nghip hin

i .

Xut hin nhiu cng ty ln: Motoman, Fanuc, Kaka, ABB, Nachi, Adept, Mitsubishi,

Robotwatch(c)


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- Nm 2000, sau 14 nm di nghin cu v th nghim, Honda cho ra i Asimo

- ngi my thng minh v ging ngi tht nht th gii. y l s kin m u cho

hng lot cc nghin cu v robot mang hnh dng con ngi phc v cho x hi v sau.

(cc thiu n Robot phc v, cc y t robot..)

III. Nhng nhn t theo cht thnh cng trong ngnh robot:

1.Cng ngh:

c tnh ca robot: Khi mua sn phm, khch hng lun ch trng n kh nng

ca sn phm : t ng ho nhim v, kh nng lm vic chnh xc, hiu qu,

nhanh v thch nghi vi mi trng c iu kin khc nghit m robot cung cp

khng ch ci thin hiu qu chi ph, ngoi ra kh nng lm vic vi mt thi gian

di, bn , t hng hc ca l nhn t quan trng trong ngnh robot

S a dng sn phm: Vi s pht trin cng ngh nh hin nay, cc tnh nng

tch hp trong robot cng rt quan trng, gip ngi mua c th la chn robot

ph hp vi nng lc sn xut ca mnh. Ty theo nhu cu m Robot c th thc

hin mt hay nhiu cng vic trong qu trnh sn xut


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Cng ngh l yu t then tt quyt nh n s thnh bi ca cc cng ty trong ngnh

robot.Mt khi cc doanh nghip nm trong tay cng ngh tin tin th s l mt nng

lc cnh tranh ca cng ty.

2.Dch v:

Vi s a dng ca cc robot nn vic tch hp cc cng ngh hin i trong robotkhc nhau. Vic bo hnh, bo dng robot cng t m khc nhau, v chi ph mua

robot kh ln nn i hi nhng dch v km theo bo m rng robot lun hot ng

tt khi lm vic.

Kt lun: Cc nhn t then cht trong ngnh robot bao gm: cng ngh v dch

v.Cc cng ty trong ngnh nhn thc c iu ny c th duy tr c li th cnh

tranh bn vng v s hng cc chin lc v u t sc lc ca mnh vo cc yu t

ny.IV. ng thi cnh tranh:

Theo nh nhm phn tch trn th nhng cng ty ng vai tr quan trng trong

ngnh l ABB Robotics, FANUC Robotics, KUKA Roboter, Kawasaki Robotics ,

Motoman ... Nhng cng ty ny lun dn o v cng ngh, chng l nhng i th cnh

tranh vi nhau,chng hiu c cc chin lc ca nhau, Do , hin nay cc chin lc

cc cng ty ang thu tm cc cng ty c th phn nh hn nhng c cng ngh mi

tc l chng mua li cng ngh chng u t v pht trin thm sn phm ca mnh

C th:

- ABB Robotics mua li mt s cng ty nh Astrobotic(Php), ACMA

Robotics(Php-oto), Milacron Cincinnati( M).. m rng phm vi hot ng cng nh

lnh vc tham gia.

- Kawasaki Robotics mua li Kobelco Robotics, .

Trong thi gian n, d bo cc cng ty ny s tip tc thc hin cc chin lc ny

tn ti v pht trin.

V. Lc lng dn dt ngnh:

Lc lng dn dt ngnh gip cng ty tm ra cc thay i trong ngnh. i vi ngnh

sn xut robot, cc lc lng dn dt quan trng nht trong ngnh bao gm:

- Ci tin sn phm, ci tin cng ngh:


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Ngnh sn xut robot chu nh hng rt ln t vic ci tin sn phm, thay i cng

ngh.Khi m cng ngh thay i nhanh chng th chu k sng ca sn phm b rt ngn

dn, Cc c tnh v s a dng ca robot l chnh yu t to ra s khc bit gia cc i

th cnh tranh, Do vy, nu cc cng ty sn xut khng ch trng vo vic u t ci

tin sn phm s d dng b cc i th khc ginh th phn. Vic sng to ra cc snphm mi tin tin p ng c nhu cu khch hng s lm tng sc mnh th trng

ca cng ty , ng thi lm suy gim sc mnh ca cc i th cnh tranh

-S thay i v mc tng trng di hn ca ngnh:

Trong thi i hin nay, ngy cng nhiu cc cng ty c nhu cu s dng nhng robot

thay th lao ng l con ngi nhm gim thiu chi ph v nng cao hiu qu. Mc

tng trng di hn ca ngnh ny s kh cao, iu dn n ngy cng c thm nhiu

doanh nghip nhp cuc v khuyn khch cc doanh nghip ang hin hu u t tngthm vo nng lc sn xut

- Ton cu ha:

Ton cu ha lm bin i nhanh chng nn kinh t ni chung v i vi cng nghip

ni ring. Cng vi vic pht trin ca cc phng tin lin lc v phng thc mua bn

gia cc quc gia trn ton th gii, ngnh cng nghip robot cng theo m pht trin

theo. Cc cng ty trong ngnh ny khng cn b hp vic kinh doanh trong th trng ni

a, ton cu ho gip cc cng ty m rng hot ng ra th trng quc t lm tng danh

ting v doanh s bn hng ca cc cng ty. Bn cnh ton cu ha cng to ra mi

trng cnh tranh khc lit gia cc cng ty trong nc v quc t, cng ty cn chu e

da cnh tranh t cc i th bn ngoi bin gii.

Kt lun:

Cc lc lng dn dt ngnh cng nghip robot bao gm ton cu ha, ci tin sn

phm, ci tin cng ngh, s thay i v mc tng trng di hn ca ngnh. Cc lc

lng ny chnh l cc nguyn nhn ca cc thay i n mi trng v cu trc ngnh

ny.

VI. Kt lun chung:


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C hi e da-S thay i nhanh

chng ca tin b k

thut v vi x l v

cng ngh thng tin.

- to ra nhng nn tng cho s pht

trin ca ngnh ch to robot

- S gia tng nhu cu s dng robot

trong nhiu lnh vc

- Chu k sng ca sn phm cng r

ngn i hi cng ty phi c s ci ti

lin tc, a ra s i mi. Nu khn

iu ny s dn n s khng hon

cho ABB khi khng theo kp th trn

v mt v th cnh tranh ca mnh

- Suy thoi kinh t nm

2007 v s sp ti

chnh ma thu nm

2008 ngn xu hng

trin khai t ng ho

trn ton th gii

-S lng robot c ng dng tron

cc ngnh cng nghip gim.

- xu hng ton cu ha - To thun li cho vic thm nhp thtrng mi ra th gii ca ABB trong

chin lc ton cu. iu ny gip gia

tng v tr ca ABB trn th gii.

- gip ABB tip cn c cc ngun

lc v khai thc cc th mnh ca mi

th trng

- vic m rng ra th trng th gicng lm gia tng i th cnh tran

vi ABB

- tnh hp dn ca

ngnh cao

ro cn thm nhp

ngnh cao

+ gim thiu nguy c thm nhp ngnh

ca cc i th cnh tranh tim tng.

+ gia tng li nhun ca cng ty trong

- nhm chin lc + nm trong nhm cng ty dn o th

trng. iu ny lm gia tng sc

mnh cho ABB trong vic thu tm

cc cng ty nh hn nhm pht trincc sn phm v m rng th trng

trong chin lc cng ty ca ABB

+Cc i th cnh chnh ca ABB

l FANUC Robotics, KUKA Robote

Motoman y l cc i th kh

mnh v c nhng chin lc tni ging nhau. V vy cng ty ph

tm hiu nm r cc ng thi c

i th trong nhm nhm a ra c

chin lc i ph kp thi v g

vng c v th cnh tranh ca mnh

- ngnh ang trong giai-Kch thch u t sn xut, m rngquy m Thu ht nhiu cng ty mi nhp ngn

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C. MI TRNG BN TRONG:

I) Khi to dng li th cnh tranh bn vng:Phn tch khi to li th cnh tranh bn vng:

to dng mt li th cnh tranh ln v bn vng, mt cng ty cn p ng tt bn

nhn t l hiu qu, cht lng, s ci tin v p ng khch hng. ABB- mt cng ty k

thut in hng u th gii c nhng thnh cng trong vic xy dng v duy tr c

li th cnh tranh qua vic thc hin tt c 2 yu t :

a) p ng khch hng vt tri:

ABB p ng khch hng tt,c kh nng nhn din v tha mn nhu cu khch hng

v th ngy cng c nhiu khch hng s dng sn phm ca ABB trn ton th gii.

ABB cung cp a dng cc sn phm t thit b in n thit b t ng ha

i vi ABB, cng ty lun bit rng qu trnh sn xut ca cc khch hng lun tiu

tn rt nhiu in nng t nh hng trc tip n chi ph hot ng v t y gi

thnh ln cao, v thu c t li nhun gy kh khn trong qu trnh tiu th. Do ,

ABB n lc a ra cc gii php thng qua cc dng sn phm ca mnh gip

khch hng t c hiu sut cao v tit kim nng lng. Ngoi nhng sn phm

cht lng , cng ty cn c cc dch v cung cp thm gi tr cho khch hng bao

gm: xc nh v pht hin s hng hc ca my, nh gi tnh trng theo nh k, sa

cha v nng cp tnh trng hot ng, vn chuyn my bin th mi, lp t v vn

hnh, ti ch li my c v o to cho ngi s dng.

ABB cung cp cc dch v nng cp ti ch, cc ph kin chnh hng v cc dch v

24/7 nhm m bo ti a s c mt thit b ca chng ti khi khch hng c nhu cu.

Chng ti cng l i tc xuyn sut qu trnh t giai on quy hoch n giai on chy

th. Vic qun l cc quy trnh cng nh hot ng ti cng trng chuyn nghip ca

ABB s h tr khch hng pht trin c cc gii php ti u.

Vi chuyn mn cao trong thit k v ch to, chng ti mang n cho khch hng

sn phm c ti to li nh mi da trn cng ngh v k thut tin tin nht.


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Khch hng s cm thy hi lng khi s dng sn phm v dch v ca ABB-

cng ty lun hiu v bit khch hng mun g, khch hng thc s cn iu g...

v lun c gng ht mnh v s pht trin ca khch hng.

Tuy nhin nhn vin cng c Cng ty xem l khch hng ni b chnh bi vic hmang li nhiu gi tr . Do khi tha mn nhu cu ca h cng l mang li thnh cng

ca cng ty.

* i vi nhn vin: Nhn vin l nhng ngi gp phn xy dng cng ty, lm tng

gi tr cho cng ty. ABB lun n lc to iu kin tt nht cho cc nhn vin ca mnh

c lm vic trong mi trng hin i, c kh nng thng tin iu gp phn

khuyn khch h lm vic tt hn. Nhn vin c tr lng cao hn lng ti thiu v

nm trong mc lng trung bnh. Mc lng m bo cho nhn vin chi tr cuc sng

hng ngy v tit kim c cht t. ABB cng cam kt pht trin s nghip lu di cho

cc nhn vin ca cng ty.

i vi nh phn phi sn phm: y l ngi gp phn a sn phm n tay

ngi tiu dng. ABB lun c chnh sch u i i vi cc nh phn phi: t chc cc

cuc du lch khuyn thng, chit khu, hoa hng, tng phm....

i vi cng ng :

Qun l mi trng l mt trong nhng u tin kinh doanh cao nht ca chng ti v

chng ti cam kt:

Hot ng ca chng ti mt cch thn thin mi trng bng cch p dng h

thng qun l mi trng, chng hn nh ISO 14001, trong tt c cc hot ng

ca chng ta v bng cch p dng nguyn tc mi trng, chng hn nh cam kt

ci tin lin tc, tun th php lut v o to nng cao nhn thc ca nhn vin,

trong tt c cc hot ng ca chng ti trn ton th gii

Tng cng trch nhim mi trng dc theo chui gi tr ca cc nh cung cp

khuyn khch, nh thu ph v khch hng p dng tiu chun quc t v mi

trng


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Pht trin quy trnh sn xut ca chng ti tp trung vo nng lng v hiu qu ti

nguyn

Tin hnh kim tra thng xuyn cc hot ng mi trng cc c s ca chng

ti 'v kt ni vi mua li, thoi vn v sp nhp

Chuyn giao 1 cch hiu qu cng ngh sinh thi pht trin quc gia.

Pht trin v tip th sn phm v cc h thng c s dng ti nguyn hiu qu

v to iu kin cho cc ngun nng lng ti to

Tuyn b hot ng mi trng ca cc sn phm chnh ca chng ta bng vic

xut bn t khai sn phm mi trng da trn nh gi vng i

Bao gm cc kha cnh mi trng trong nh gi ri ro ca cc d n khch hng

ln

Bo m tnh minh bch bng cch sn xut mt bo co v tnh bn vng hng

nm, da trn yu cu GRI v c xc nhn c lp

Cc chnh sch mi trng l mt phn ca cam kt ca ABB tnh bn vng v

c nhng vo trong cc chin lc ca chng ti, quy trnh, kinh doanh hng ngy

trong sut ca Tp on ABB.

Cc bn hu quan hi lng v lun c nh nhn thin cm vi cng ty, l du

hiu tt cho hot ng ca cng ty. V ABB n lc rt nhiu c c ting tm

nh ngy hm nay.

b. Ci tin vt tri:

Ci tin gip cng ty to li th cnh tranh trong vic i tin phong: Sn phm ca

ABB ngy cng c gi tr cao hn trn phng din ton cu ch khng phi ch pht

trin trong mi trng ni a. Tm quan trng ca ci tin c cng ty nhn thc v


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pht trin mt cch ng n. Nh chng ta thy ngy ngay, nhu cu ca cc khch hng

khng dng li mt gii hn no, n pht trin, chuyn bin, cng ngy cng c nhiu

nhu cu mi sinh ra khi m mi trng kinh doanh ngy cng khc lit v thay i nhanh

chng.

V d: Trong vic cung cp cc Robot cng nghip ra th trng, ABB khng ngng to

ra phin bn mi v h thng iu khin vi cc phn mm ng dng mnh v a dng

mang li cho khch hng gi tr to ln, lm gim tng chi ph vn hnh, ti u ho cc

gii php v rbt v nng cao tnh linh hot trong sn xut.

Mt b iu khin ca ABB c th iu khin ti 24 trc rbt trong lc cng c th

iu khin 36 trc ngoi. Phn mm m phng offline mi nht ca ABB RobotStudio

c th gip ngi s dng gim thi gian thit k ng thi t hiu qu cao. Tt c ccqu trnh c th c m phng trong RobotStudio vi cc lp trnh y . c bit,

RobotStudio l cng c m phng 3D vi nhiu la chn ph tr cho cc qu trnh nh

ci t tham s cho qu trnh hn h quang, ti u ho qu trnh vn hnh offline, qu

trnh sn xut nha.v.v.

II) Cc ngun lc v kh nng tim tng :

1. Cc ngun lc:a) Ngun lc hu hnh:

Ti chnh:


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nh gi: c th hin bng bo co ti chnh, thu ht c cc nh u t. Cng

ty ang hot ng trong ngnh vi tnh hp dn cao nn n thu c li nhun cao v

iu ny gip cng ty u t chuyn su vo cc lnh vc ang hot ng hn.

Vt cht:

ABB l mt trong nhng cng ty in nng hng u th gii. Cng tysn xut, pht

trin v tiu th cc sn phm in p, t ng ha v.v. trn khp th gii. Cng ty c tr

s Zurich ( Thy S) c hn 120 cng ty con cng vi 7 trung tm nghin cu v

124.000 nhn vin.

Ngun lc v k thut:

Ngnh k thut in v t ng ha l mt ngnh rt ch trng vo nghin cu sn

phm. T lc thnh lp cho ti nay cng ty u t rt nhiu vo nghin cu v pht

trin. Cc cng ngh mi do cng ty nghin cu c cp bng sng ch. Tp onABB hin ang qun l khong 4.780 bng sng ch v khong 19.890 ng dng bng

sng ch ang hot ng. Bng sng ch cc sn phm ny gip cng ty c ch ng trn

th trng. V n mang v cho cng ty cc khon li nhun khng l.

Ngoi ra, hn 100 nm thnh lp ABB xy dng cho mnh mt thng hiu mnh,

cc nhn hiu sn phm ca cng ty lun c cc doanh nghip nh gi cao v cht


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lng v uy tn. Nh cc sn phm ca cng ty khi thm nhp vo cc th trng mi

th lun c khch hng a chung v l s la chn u tin.

b) Ngun lc v hnh:

Ngun nhn s

Vi vic s hu khong 124.000 nhn vin trn ton th gii. Trong c khong6.000 nh nghin cu tham gia vo cng tc R&D v vic ang hp tc vi 70 trng i

hc trn ton th gii cung cp ngun nhn lc trong tng lai. y chnh l bc i

ca ABB trong vic coi nhn vin chnh l cha kha thnh cng ca cng ty, nhng k

nng, cam kt ca h mang li li th cnh tranh cho cng ty trong tng lai. i ng

nhn vin c trnh cao vi kh nng chuyn mn v n t nhiu quc gia khc nhau

l nn tng sc mnh ca ABB.

Cc nhn vin rt t ho khi pht ngn v cng ty: "Vi nn tng ca ti v cng ngh

ci tin sn phm v kh nng p ng khch hng pht trin thc kinh doanh

th. Ngnh cng nghip dc phm l lnh vc rt ng tham gia, v n l mt mi

trng lin tc thay i v y thch thc. "

Ngun nhn lc ca cng ty lun c tuyn chn v o to k cng. Cc kin thc

v nng lc ca h c cng ty vn dng mt cch khoa hc to ra hiu qu cao nht.

N em li cho cng ty mt nn tng vng chc pht trin.

Ngnh t ng ha l ngnh i hi rt nhiu v nghin cu, v vy cng ty u t

rt nhiu vo chi ph R&D. ABB lun to iu kin thun li nht cho nhn vin ca

mnh sng to ra nhiu sn phm mang li li ch cao nht cho khch hng. Ngoi cc

trung tm nghin cu ca mnh cng ty cn hp tc nghin cu vi cc t chc khc. Sau

y l mt s lin minh nghin cu m cng ty tham gia.

c) Ngun danh ting:

ABB l mt trong nhng cng ty k thut in ln nht th gii theo nh hng cung

cp cho khch hng nhng gii php v in nng hiu qu.Cng ty l ngi i u trong

vic pht hin nhu cu , pht trin v sn xut sn phm cng nh tiu th n trn ton

th gii nhm ci thin hiu sut lm vic cho cc doanh nghip ng dng sn phm ca

cng ty trn ton th gii. Cc b phn chnh ca Cng ty bao gm thit b in, h thng

in, thit b t ng ha, quy trnh t ng ha v robot cng nghip.


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1996. cng ty tt nht chu u trong lnh vc iu khin cng ngh mi

1999 : giao dch chng khon Stockholm Thy in

2001 c mt trn sn New York Stock Exchange (Hoa K)

2001: t ch s bn vng Dow Jones trong vng ba nm lin tip.

2002: cng ty u tin trn th gii bn 100.000 robot cng nghip 2004 v tr th 12 / 50 cng ty Thy S vi ga tr thng hiu 1.529.000 Franc

2009: Theo tp ch Forbes th ABB hin ang ng th 180/ 500 cng ty ln nht

ton th gii .

T nhng thnh cng trn ABB gy dng c lng trung thnh nhn hiu ca

khch hng. To nn mt thng hiu mnh.

2. Kh nng tim tng

Kh nng tim tng l kh nng ca cng ty s dng cc ngun lc c tch hp

mt cch c mc ch t c mt trng thi mc tiu mong mun. Kh nng tim

tng chnh l ci sn sinh ra nng lc to s khc bit.

ABB, mt cng ty k thut in-t ng ha hng u th gii c nh gi l c

cc kh nng tim tng nh sau:

- Kh nng qun tr nhn s:

Theo Louis R. Hughes_CEO ca ABB, i vi nhiu cng ty, kh nng cnh tranhnm ngay trong kh nng sng to cc tng v bn quyn tr tu ch khng phi

chi ph hp l. Trn thc t iu ny c ngha rng: Cc nh lnh o doanh nghip

phi to ra c mi trng lm vic gip nhng ngi thng minh- nhng nhn

vin gii trong t chc c th trao i,hc hi, pht huy nng lc bn thn, ng gp

sc mnh cho doanh nghip v thng tin.

+ i vi nhn vin:

ABB c mt chng qun l trnh ti nng ton

cu xc nh, pht trin, theo di v khen thng nhn vin. Chng ti pht

trin c tim nng ca tt c nhn vin gip chng ti t c mc tiu

ca chng ti l cng ty chm sc sc khe hng u.


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ABB u t hng triu $ mi nm o to k

nng v gio dc cho nhn vin, bao gm:

- Chng trnh nng cao k nng, k thut p ng yu cu trong cng ty.

- Cc kha hc chuyn su.- o to k nng giao tip

Bt c ti quc gia no, ABB cng u p ng

yu cu ca nhn vin cho cc iu kin lm vic c bit nh l: mt lot cc

hot ng v thi gian lm vic( bn thi gian, thi gian Linh hot, thi gian

ngh php trong nm), cc c s chm sc tr em (i vi trng mu gio v

trung tm chm sc tr em) v cc quy nh khc gip nhn vin kt hp s

nghip ca h v vai tr ca gia nh.

Chnh sch ny vch ra mc tiu ca chng ti v trn tt c cc kha cnh ca

ngi qun l, bao gm c vic tm kim v gi chn ngi ti nng , bi dng o

to v pht trin, cm lao ng tr em v s phn bit i x, cc chi tit chnh sch

ca chng ti v lc lng lao ng a dng, nhn vin c quyn thng lng, c

chm sc sc khe v an ton ti ni lm vic .

+ Mt trng tm chnh ca chng trnh pht trin ca chng ti l xc nh v

pht trin cc nh lnh o hin ti v tng lai. L mt phn ca k hoch k nhim

ca chng ti, chng ti lin tc xem xt v ngh cho ngi lao ng c bit cho

thy phm cht lnh o v nng lc khc bit tham gia vo cc chng trnh pht

trin iu hnh cp cao ca chng ti tp trung vo vic gip h p dng cc k

nng lnh o v cung cp cc mc tiu kinh doanh ca chng ti.- Kh nng ci tin cng ngh: ABB lun ch trng trong vic ci tin, bn cnh

vic khng ngng ci tin cht lng sn phm cng ty cn khng ngng ci tin

nng cao cht lng trong cc quy trnh hot ng ca mnh nh cng tc qun l,

vn hnh cng ty, ci tin cng ngh kt qu l mang li cht lng vt tri cho

khch hng v hiu qu vt tri cho cng ty. in hnh l:


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2008: ABB c tuyn cp ngm di nht (580 km) da trn cng ngh HVDC, vi

cng sut truyn ti l 700 MW, ni Na Uy v H Lan.

2008: H thng 800xA ca ABB t c chng nhn SIL3, mc cao nht cng

nhn an ton thng thy trong ngnh cng nghip qu trnh.

2007: H thng kim tra thit b cao th di ng cho my bin p truyn ti ti ch

l bc tin ln v mi nht ca ABB. Trn th gii, y l h thng kim tra thit b

cao th di ng 3 pha u tin cho my bin p truyn ti da trn b chuyn i tnh

c thit k c bit thc hin l trnh v kim tra c bit theo tiu chun nh

IEC 60060-3, IEC 60076 v IEEE Std. C57.12.00.

2006: ABB gii thiu SafeMove, cho php robot chia s mt cch an ton mi

trng lm vic vi con ngi.

2005: ABB tr thnh cng ty u tin trn th gii ra khi b kh sn xut in,

gii thiu th h in t xa thng qua HVDC Light v Motorformer, cp u tin ca

th gii-vt thng c gii in p AC-cao.

- Kh nng kim sot cng ngh:

Ngnh k thut in l 1 trong nhng ngnh c li th cnh tranh da vo vic kim

sot kh nng cng ngh ca mnh. ABB lm tt kh nng kim sot ny trong sut

thi gian qua. L mt cng ty a quc gia ABB khi thm nhp th trng ton cu cngty lun c gng khng lm mt quyn kim sot cng ngh ca mnh. Th hin vic

khi thm nhp mi trng ton cu ABB khng thm nhp vo cc quc gia khc bng

cch bn bn quyn quc t hay cp php kinh doanh m cng ty chn phng n xut

khu ra nc ngoi hoc thnh lp cc cng ty con s hu hon ton nhm gim ri ro

mt quyn kim sot ny nht. ABB vn c lin doanh vi nhng cng ty khc nhng khi

lin doanh c phn ca ABB lun ln hn 50% so vi i tc nhm to cho mnh 1 quyn

kim sot chc ch hn trong cc hot ng sn xut kinh doanh. Nh vic thm nhpvo th trng Phn Lan , ABB thnh lp mt lin doanh c phn vi Stora Enso trong

ngnh bt giy v giy vi t l 51/49. ABB cng xut khu sn phm ca mnh ra khp

th trng th gii vi gn khong 61% doanh thu ca mnh.

III) Cc nng lc ct li to li th cnh tranh bn vng cho cng ty.NHM: ABB Group Trang:38

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Xc nh nng lc ct li ca ABB da vo 4 tiu chun ca li th cnh tranh bn

vng:ng gi, him, kh bt chc v khng th thay th.

hiu hn v li th cnh tranh ca cng ty, do u m c, thnh cng nh th

no, chng ti s phn tch k v nhng chin lc chc nng gn vi cc khi c bn

to li th cnh tranh cho ABB nhng phn sau:


ng

gi

Him Kh bt

chc

Khng

th thay

th

Kt cc

Kh nng

qun tr

ngun nhn

lc

X O O O

Bnh ng

Kh nng

ci tin X X X X

Li th

cnh tranh

bn vngKh nng

kim sot

cng ngh

X X X X

Li th

cnh tranh

bn vngCng ngh

X X O O

Li th cnh

tranh tm

thiKh nng

kim sot

thng hiu

X X X X

Li th cnh

tranh bn

vngNgun lc v

k thut

X O O OBnh ng

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1) Kh nng ci tin:

- ng gi: x hi ngy cng pht trin, nhu cu s dng nng lng cng ngy cng

cao tuy nhin ngun nng lng khng phi l v hn, cc nguyn vt liu ngy cng b

cn kit dn.Vi vic a ra gii php s dng in nng hiu qu ,s dng cc sn phm

in nng tt to c hi nng cao hiu qu trong qu trnh sn xut v tiu dng, chnhkh nng ci tin cng gip cng ty gii quyt cc e da t mi trng bn ngoi bng

cch to ra nhng dng sn phm c tnh i mi lin tc. V th kh nng ny l ng

gi i vi khch hng.

- Him: khng c nhiu cc cng ty c kh nng ci tin sn phm v tp trung nhiu

vo R&D nh ABB do nhiu l do nh hn ch v ti chnh, ngun lc, c s vt cht...

- Kh bt chc: ra i t nm 1988 vi s sp nhp ca BBC v ASEA l hai cng

ty c tm quy m nht trn th trng Thy S v Thy in c tr s ti (Zurich, ThyS,) ABB l mt nh dn o quc t trong vic to ra nhng gii php gii quyt vn

s dng in nng hiu qu cho khch hng. Sau khi st nhp tri qua nhiu bin ng

trong ngnh v cc chin lc kinh doanh ABB s dng cc ngun lc ca mnh

tp trung vo ci tin sn phm. iu ny cho thy lch s hnh thnh cng nh qu trnh

pht trin ca mi cng ty l kh phc tp nn vic bt chc 1 kh nng no ca 1

cng ty khng phi l d. ng thi quan h ca mi cng ty trong x hi l khng ging

nhau nn vic cu thnh nn nhng c im tng ng gia cc cng ty l v cng

kh.

- Khng th thay th: i vi ABB i mi l pht trin, v th nhng gi tr m cng

ty mang n cho khch hng cng nh cc bn lin quan kh c th c thay th bng 1

cng ty khc.


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2) Kh nng qun tr thng hiu:

- Him: khng c i th, mi thng hiu u c chng nhn thng hiu cng

ty ring khng ai c th sao chp, n l mt ti sn v hnh ca cng ty m khng ai c

th xm phm.

- ng gi: v nh thng hiu to dng trong tm tr khch hng mt hnh nh vng

chc m cc i th khc kh thay th c, to dng lng tin t khch hng,thng hiu

gn cht vi s thnh cng ca doanh nghip ngay t khi mi xut hin.

- Kh bt chc: V nhn hiu c t lu nn cc i th khng th bt chc hoc

ly thng hiu ging ABB .Chnh ph Thy S ngh ban hnh lut mi nghim

ngt hn bo v thng hiu Thy S .Trng hp lm dng thng hiu ti Thu S

rt kh do vic sao chp bn quyn thng hiu l iu kh xy ra.

- Khng thay th: to c nim tin vi khch hng.i th khng th thay th chin

lc ca cng ty mnh bng chin lc ca ABB trong vic xy dng thng hiu.

3) Kh nng kim sot cng ngh:

ng gi:kh nng ny gip cng ty c th khai thc c cc c hi kinh doanh trn

ton cu trc nhng thay i nhanh chng ca mi trng cng ngh

Him: l mt cng ty a quc gia nhng ABB vn gi c li th cnh tranh ca

mnh nh vic kim sot tt cc b quyt cng ngh ca mnh m nhiu cng ty khng

lm c khi pht trin trong mi trng ton cu.

Kh bt chc: kh nng ny da trn cch thc ra quyt nh ca cc nh qun tr

bn trong cng ty nn cc cng ty khc kh c th nhn bit c.Hn na n cn da

vo nhiu yu t khc nhau nh lch s hnh thnh.ABB c thnh lp t s sp nhp

ca 2 cng ty ln c lch s pht trin khong 100 nm kinh nghim nn c kh nng ny

rt kh b bt chc bi cc i th cnh tranh khc.


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Khng th thay th:kh nng ny rt kh b thay th bi v kh nng ny c to ra

bi ngun nhn lc di do kinh nghim , i ng nh khoa hc v k s giu cht xm.1

i ng m cc i th khc khng th c c.

Nh vy: ABB c 3 nng lc ct li

+ Nng lc kim sot cng ngh+ Nng lc ci tin

+ Nng lc xy dng thng hiu

Cc nng lc ct li ny gip cng ty to dng c li th cnh tranh bn vng

D. PHN TCH CHIN LC:

I) Chin lc cng ty:

Chin lc cp cng ty l xc nh cc hnh ng m cng ty thc hin nhm

ginh li th cnh tranh bng cch la chn, qun tr mt nhm cc hot ng kinh doanh

khc nhau cnh tranh trong mt s ngnh v th trng sn phm.

Thng qua cc hnh ng ca ABB, c th thy r rng n ang thc hin chin

lc thm nhp bng cch mua li.

Chin lc thm nhp:

Khi u l ngy 14/10/1998, ABB mua li Elsag Bailey vi s tin 2,1 t USD.

Elsag Bailey l mt trong nhng cng ty hng u th gii v qui trnh t ng ha cung

cp cc h thng t ng ha, sn phm v dch v. Cuc mua li ny gip cng ty tham

gia tt vo phn on t ng ha m cng ty ang hng ti. Elsag Bailey s b sung

cho cc hot ng t ng ha ca cng ty trong phm vi a l ca n, trn cc khch

hng c, v cng ngh. Elsag Bailey cng s tng cng s hin din ca ABB trong

th trng t ng ha chnh ca M, c, Nht Bn, v Php. Cuc mua li s t

ABB trong s nhng nh cung cp hng u trn ton th gii trong cc h thng iu

khin qu trnh, phn tch, v thit b. ABB v Elsag Bailey s tn hng hiu qu hn


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bng cch kt hp cc ngun lc trong cc lnh vc nh pht trin sn phm, sn xut,

dch v, v doanh s bn hng v phn phi phc v mt s lng ln ca khch

hng.

9/4/2001: ABB mua li Entrelec ca Php. Entrelec l nh cung cp t ng hacng nghip v sn phm kim sot, bao gm kt ni cc thit b in, r le thi gian, bo

hiu v cc thit b an ton. Mua li ny l nhm m rng phm vi sn phm cng ngh

t ng ha ca ABB v cng c v th ca cng ty ti cc th trng trng im l chu

u v Bc M.

Nm 2001 ABB mua Eutech ti Anh _ cung cp mt lot cc dch v t vn trong

hot ng sn xut v k thut, bao gm thc hin d n v qun l.

Thng 5/2008, ABB mua li Vectek Electronics- New Zealand, v n s hot ng

nh mt b phn ca lnh vc sn phm t ng ha ca ABB. Vectek l s b sung l

tng vo nn tng cng ngh ca cng ty, gip khch hng tng tin cy, sn lng

in v hiu sut nng lng. Nhng mng in hin i thng xuyn phi gnh chu

nhng bin i v cht lng in. Nhng b i in in t cng sut cao ca Vectek

s dng cng ngh AVC (Active Voltage Conditioning) s gim nh nh hng ca s

tng vt in p, to ra mt ngun cp n nh v lin tc. Sn phm c thit k cho

nhng ng dng cng nghip, thng mi v hng hi, c gii thiu thnh cng

M v mt s th trng chu . Vi cuc thu mua ny cng ty pht trin cc sn phm

t ng ha ca cng ty vo trong th trng mi.

Thng 11/2010, ABB mua li Baldor_ mt nh lnh o Bc M trong ng c

cng nghip. Vic mua li ny s tng cng v th ca ABB l nh cung cp hng u

cc gii php chuyn ng cng nghip, cho php ABB thm nhp vo th trng Bc

M.

Vi chin lc ny cng ty ang tp trung vo phn on t ng ha, cung

cp cc sn phm t ng ha trong cc th trng nh Chu u, Bc M v Chu .


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Ti t chc:

ABB m rng phm vi nh hng bng tm cch thu tm ht tp on ny n

cng ty khc. Tham gia vo nhiu lnh vc trong c tham gia vo lnh vc du kh vha du v dch v ti chnh. Do cng ty ABB c nhiu n v khc nhau v mi n

v u c ng c v mc tiu li nhun khc nhau. Chnh v vy, cc quyt nh d thu

cho nhng d n ln lin quan ti nhiu n v thng b tr hon v dn ti tht bi

trong vic cnh tranh. Nm 2002, ABB thay i CEO mi, Jurgen Dormann. ng thc

hin li ti t chc cng ty, tp trung hot ng ch yu ca cng ty vo cng nghip

in v t ng ha.

Thng 9 Nm 2002: ABB bn kinh doanh dch v ti chnh ca mnh cho GE

Commercial Finance_ l cng ty ti chnh thng mi ln nht th gii, l nh cung cp

ton cu cc chng trnh h tr ti chnh bn hng cho cc nh sn xut v nh phn

phi hng u.vi tr s t ti M, vi s tin l 2,3 t USD. Vic ct b cc hot ng

ny l hon ton ph hp vi chin lc ca chng ti tp trung vo in v t ng ha

cng nghip v tin ch cho khch hng cng nghip.

Thng 8 nm 2003: ABB bn kinh doanh xy dng ca mnh Thy in, Na Uy,

an Mch, Phn Lan, Nga cho YIT_Phn Lan.

Thng 9 nm 2003 : ABB bn kinh doanh ti bo him (Sirius) ca n_ kinh

doanh ti bo him ca ABB l mt phn ca b phn trc y trong Dch v Ti chnh

ca ABB, cho cng ty White Mountains ca M vi s tin 425.000.000 $. Vi quy m

v phm vi a l ca n, chng ti ngh rng White Mountains l i tc thch hp

tip tc pht trin kinh doanh ti bo him rt thnh cng ca chng ti."

Thng 1 nm 2004: ABB bn chi nhnh Lummus Global_ cung cp c quyn cc

cng ngh v quy trnh, qun l d n, xy dng v cc dch v thu mua nhin liu du

v kh t cho Chicago Bridge& Iron ca M vi gi 950 triu USD. Tha thun ny


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nh du mt bc ct b, tip tc quyt nh tng s tp trung vo kinh doanh ct li

ca chng ti v hon tt chng trnh ct b ca chng ti.

Vi cc vic loi b cc hot ng ny cng ty ABB ang tp trung n lc ca

mnh vo lnh vc cng nghip in v t ng ha- c coi l ct li ca ABB.

II) Chin lc trong mi trng ton cu

- Cc vn v bin gii quc gia, nhng khc bit v vn ha, khong cch a ls lun t ra nhng ro cn thm nhp vo th trng quc t ca cc Doanh nghip

- ABB c thnh lp v pht trin ti Zurich (Thy S) v vi t duy ca 1 cng tykhng l, ABB nhn thy cn phi dch chuyn hot ng kinh doanh ra th gii bnngoi. ABB dch chuyn nh my sn xut ca mnh qua cc chu :chu u ,chu M , chu , vi mc ch s dng ngun nhn lc di do ti a phng to ra sn phm c gi tr cnh tranh trong khi vn m bo cht lng t tiuchun ton cu. Trong ABB gn y c bit ch trng u t vo chu vy l th trng ang pht trin v h mun li dng ngun nhn nhn lc gi r. Tiy h nhn thy s thng thong thng qua cc chnh sch m ca ca cc quc giachu nn ABB s dng chin lc quc t bng cch xy dng cc cng ty connh ABB electrical machines Ltd, ABB ZhongShan transformer Co.Ltd ( TrungQuc) ABB dich chuyn vic nghin cu R&D ra chu u, Chu M, Chu .

nhm hng ti nhng thnh tu cng ngh mi s gip tng cng sc mnh ca 5lnh vc m ABB ang kinh doanh. Trong ta thy ABB tp trung pht trin tiChu u vi mc ch l li dng i ng nh khoa hc v k S cht xm c trnh chuyn mn cao. Vi thch thc sc p chi ph cao (chi ph cho ngun lc v hnh)v sc p a phng ti Chu u thp , ABB dng chin lc ton cu vi phngthc xm nhp l vic u t xy dng c s cc phng th nghim ti cc nc:Trung Quc, n , Hoa K, Thy S, Thy in, Ba Lan, c.

Li ch ca vic m rng ton cu i vi ABB l:

- Mang li danh ting cho cng ty v nhng khong thu nhp ln hn. Doanh thu ca

ABB vo nm 2010 l 31.589 triu $, trong khong doanh thu thu c t vic m

rng th trng ra bn ngoi chim khong 61% (Chu u l 35,5%, Chu l 12% )

Khu vc Doanh thu ($ million) T trng %Chu u 12.378 39,18Chu M 6.213 19,69Chu 8.872 28,086Trung ng v Chu Phi 4.126 13,044


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Tng 31.589

- Tip tc gi vng v tr l cng ty truyn ti in nng ln

Cc quyt nh thm nhp th trng:

T nm 1993, ABB bt u chin lc hng ra ton cu bng vic m rng phm vihot ng chu u (bao gm c Lin X c), chu M, v chu Thi Bnh Dng

Nm 1994, ABB tip tc m rng Chu , Trung v ng u.

Cch thc pht trin, thm nhp:

+ Lin doanh:

ABB cng b s hp nht ca phn ngnh giao thng vn ti lin doanh c

phn 50-50 vi Daimler-BenzAG ca c, ngy 01/01/1996

ABB u t hu ht vic kinh doanh in nng vo mt lin doanh c phn50-50 vi ALSTOM ca Php, to nn nh cung cp in nng ln nht th

gii - ABB ALSTOM POWER(1999).

ABB cng chim 50 % c phn trong lin doanh ng st Adtranz vi

DaimlerChrysler ca c, v kinh doanh cc loi cp t tiu chun (1999).

ABB thnh lp mt lin doanh c phn vi Stora Enso trong ngnh bt

giy v giy ti Phn Lan (1/1/2009) vi t l 49/51 .

+ Cng ty con: Tp on ABB hot ng trn khp th gii vi h thng cc cng ty

con c mt ti hn 100 quc gia ti cc vng lnh th:

Chu M: ABB SA (Argentina), Bolivia, ABB Ltda. (Brazil), ABB Inc

(Canada), Chile, Asea Brown Boveri Ltda. (Colombia; 99,99%), Mexico,

Panama, Peru, ABB Inc (M)...

Chu v Chu i dng: (Australia) Pty Limited ABB, Cambodia,

China, Indonesia, ABB KK (Nht Bn); ABB Ltd (Hn Quc); New Zealand,

Holdings Pte ABB. Ltd (Singapore), Thailand, Vietnam (TNHH ABB Vit

Nam), ABB (Trung Quc) Ltd

http://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=Cambodiahttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=Cambodia

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Chu u: AG ABB (o), B, ABB sro (Cng ha Sc), ABB Oy (Phn

Lan), ABB SA (Php), c, Hungary, Italy, H Lan, Na Uy, Asea Brown

Boveri Ltd (Nga), Ty Ban Nha,Thy in, Thy S, Vng quc Anh

Trung ng v chu Phi: ABB Holdings (Pty) Ltd (Nam Phi, 80%), Brown

Boveri SA Asea (Venezuela), ABB Ltd (Ukraine), Algeria, Cameroon, AiCp, Jordan, Angola, Kenya, Madagascar, Libya, Qatar, Rp Saudi, Nam

Phi

Trong nhng cng ty con ny, hot ng ch yu m ABB lm vic vi khch hng

ti cc quc gia ny thit k v ci t cc c s v nh my tng cng hiu qu

v nng sut, v cung cp cho h vi th trng ton din v dch v h tr sn phm

cng nh ti tr sng to v qun l ri ro.

Kt lun: ABB chuyn dch cc ngun lc ra nhng th trng nc ngoi bngchin lc ton cu. ABB v ang thm nhp cc th trng nc ngoi bng chin

lc xuyn quc gia vi phng thc xm nhp chnh l: lin doanh v thnh lp

nhng cng ty con ti nhiu quc gia. Vic chuyn dch ny gip cho ABB tng thm li

nhun v gi vng v th lnh o ca mnh.

III) Chin lc chc nng

ABB l mt cng ty vi nhiu cp n v kinh doanh, im chung ca cc cp n v

kinh doanh ny l u tp trung rt nhiu cho hot ng R&D v hot ng sn xut

to li th cnh tranh. Do , chng ti chn ABB phn tch cc chin lc chc nng

ni bt v gn lin vi vic to dng li th cnh tranh ca cng ty.

1. Chin lc R&D:


R&D l mt b phn c vai tr rt quan trng i vi ABB ni ring v cng

nghip in nng ni chung. Khng ngng nghin cu nhu cu khch hng v pht trin

sn phm cho ra i nhng sn phm mi l,cung cp cc gii php ti u p ng

http://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=Belgiumhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=Netherlandshttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=BDF80708C3D30104C1257339002B7A41&att=Country&value=Norwayhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=e7061eb6ebc0ff01c12577ac00524391&att=Country&value=Spainhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=69ecae171f0a690bc12574b900619f7d&att=Country&value=Swedenhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=69ecae171f0a690bc12574b900619f7d&att=Country&value=Swedenhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=71ba8b0ee19a459ec1257663004f502f&att=Country&value=Switzerlandhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=United%20Kingdomhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=Belgiumhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=Netherlandshttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=BDF80708C3D30104C1257339002B7A41&att=Country&value=Norwayhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=e7061eb6ebc0ff01c12577ac00524391&att=Country&value=Spainhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=69ecae171f0a690bc12574b900619f7d&att=Country&value=Swedenhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=71ba8b0ee19a459ec1257663004f502f&att=Country&value=Switzerlandhttp://www.abb.com/references/default.aspx?db=db/db0004/db001502&c=10c6f187318b8efac1257249005e4fb7&att=Country&value=United%20Kingdom

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c nhu cu khch hng tng kh nng cnh tranh cho doanh nghip, l nhim v

m b phn R&D lun phi thc hin.

=>ABB s dng m hnh nghin cu c o : tp trung da trn cc nghin cu

ngun nng lng mi :nng lng ht nhn, nng lng mt tri,nng lng gi....,p

ng cc nhu cu cha c p ng.

b) Ci tin khch hng vt tri:

Vic nghin cu v pht trin to ra cc sn phm ngy cng hin i, c o

hn.in nng ngy cng s dng trn nhiu hnh thc :s dng in nng trn cc thit

b hu hnh nh cc dy dn , s dng in nng bng cc sng in t(sc in bng

sng Bluetoolh)..

2. Chin lc sn xut:

a) Hiu qu vt tri:

+ Quy trnh sn xut ca ABB tch hp y cc cng ngh hin i, sn phm ti t

hp. cung cp cc gii php ty bin cho cc i tc ca cng ty.S linh hot trong kh

nng sn xut vi vic tch y cc dch v cung cp nhiu la chn cho khch hng,

khi m rng quy m gp phn gim chi ph cho khch hng.

+ ABB tm ngun cung ng nguyn liu chi ph thp nhm gim thiu gi thnh chon v sn phm ca mnh.

+ ABB xy dng mi quan h tt vi cc nh cung cp duy tr tng trng trong

tng lai v thch ng vi qu trnh thng mi ang pht trin.

b) Cht lng vt tri:

ABB c nhiu s thay i v sn xut bng cch a cc nh khoa hc v gio s

c cht xm cc lc lng lao ng c tay ngh iu khin cng nghip, p dng cc

h thng my mc sn xut lin tc v t ng.

3. Chin lc bn hng:


ABB rt ch trng ti vic p ng khch hng ,rt nhiu dch v chm sc khch

hng m ABB s dng nh cc dch v nh bo hnh,bo tr nng cp sn phm ,t vn


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cc gii php ti u v in nng. khch hng c th s dng sn phm mt cch

hiu qu v an ton nht.

b) Ci tin vt tri:

Chin lc bn hng c ci tin ph hp vi s pht trin cng ngh v s khc bit

a l.ABB s dng cc trang website bn hng trn ton cu, mt mng li phnphi rng khp th gii, i ng bn hng , nhn vin bn hng nng ng v am hiu sn

phm ABB.

c) Cht lng vt tri:

S dng vic qung co trc tip ti khch hng, nng cp o to k nng nhn vin

bn hng, dch v h tr ,t vn cho khch hng.

IV) Chin lc cp n v:

1. Nhu cu khch hng v th trng mc tiu:

Vi s khng hong v nng lng ngy cng trm trng ,nguyn vt liu ngy cng

khan him dn v l mt cng ty mang tm c quc t, ABB hng ti phc v th

trng mc tiu l cc t chc ,cc tp on, cc doanh nghip , c nhn mun c cung

cp cc gii php s dng in nng hiu qu , c nhu cu s dng in nng. Vi s a

dng ca cc nhu cu s dng in nng, cng ty hot ng theo cc phn khc kinh

doanh sau:

Sn phm in

Sn phm t ng ha

Quy trnh t ng ha

2. Chin lc ca SBU:

2.1. Sn phm in: Trong cc phn khc kinh doanh , ABB c lch s pht

trin lu di trong lnh vc sn phm in vi cc sn phm hng u, v l nh sn xut

tin phong trong vic sn xut cc thit b o c , kim sot in nng nh my bin p ,

dy cp, b phn ngc mch inABB t c nhiu thnh tch trong lnh vc ny.

ABB lun duy tr vai tr lnh o ca ngnh sn xut sn phm in trong hot ng ca

cng ty thng qua vic nghin cu pht trin, cc chng trnh sn xut cc sn phm


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cht lng ng thi, mng sn phm in lun ng vai tr l ngun doanh thu bn

hng cao nht cho ABB,doanh thu chim t trng cao nht trong kt cu doanh thu trn

cc lnh vc hot ng.

Trong giai on ny SBU sn phm in ang theo ui chin lc to s khc

bit nhm to dng li th cnh tranh so vi cc i th

Chin lc to s khc bit: Tc pht trin ca x hi cng nhng bin ng

khng ngng ca mi trng to ra nhiu thay i ln trong ngnh cng nghip nng

lng. Hai nhn t quan trng to ra s thay i l: vic tng nhu cu v s dng

in nng v cch s dng in nng hiu qu cao hn.

Trong chin lc to s khc bit, ABB phn ng vi nhng thay i bng cchto ra mt m hnh thng mi mi, tp trung nhiu hn vo cc mi quan h bn ngoi,

p ng tt hn nhu cu s dng in nng ca con ngi. Cc m hnh mi lun nh

hng vo khch hng, tha mn nhu cu cho khch hng t t c mc tiu ca

cng ty. Mt trong nhng chin lc ca ABB l t chc li cu trc cng nh chc

nng ca b phn bn hng, thng qua b phn bn hng thu hiu nhu cu ca khch

hng, to ra nhng sn phm cht lng cao, hp dn ngi tiu dng gp phn tng

doanh s bn cho cng ty. Kt qu l b phn bn hng c nhng thay i ng k.

Cng ty ch o nhn vin ca mnh di chuyn t m hnh tp trung vo s lng n

m hnh tp trung vo xy dng v tng cng cc mi quan h lu di. Cng ty c

mt s thay i ng k trong cu trc, thit k v hot ng ca cc t chc bn hng,

hnh thc u t v hot ng nghin cu th trng, hot ng dch v (dch v bo

hnh, dch v bo tr, bo dng) c th thu hiu su sc v khch hng

2.2 Sn phm t ng ha:

Chin lc tp trung khc bit: khng ging nh phn khc kinh doanh sn phm

in, cp n v kinh doanh sn phm t ng ha ch tp trung vo vic p ng nhu

cu ca khch hng nh cung cp sn phm v dch v cho sn xut cng nghip nh

ng c in, my pht inkhng ngng ci tin lin tc cc sn phm, vi cam kt


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cao cng hin ton vn cho khch hng, cung cp nhng sn phm cht lng v dch

v h tr khch hng tt nht. thc hin c cam kt , ABB thit lp cc tiu

chun v cht lng, t khi thit k n khi tung mt sn phm ra th trng phi tri qua

rt nhiu giai on kim tra v cht lng nghim ngt. Trong cp n v kinh doanh ny

cng hin nhiu gii php cho ngnh cng nghip t ng ha. Vi qu trnh nghincu khng ngng, cng ty lun to ra cc sn phm hng u trong vic cung cp sn

phm cho sn xut cng nghip. ABB hin ang lm nghin cu v mt s sn phm

nhm mc ch nng cao cht lng sn phm cho sn xut cng nghip.

2.3. Sn phm qui trnh t ng ha:

Chin lc tp trung: cng ging nh phn khc kinh doanh sn phm t ng ho,

cp n v kinh doanh qui trnh t ng ha, n v ch tp trung vo vic p ng chokhch hng cc h thng kim sot, cc ng dng t ng ha cho doanh nghip phc v

cho cc ngnh cng nghip hot ng cho cc lnh vc nh kh t, ha cht, dc

phm,Chng hn nh s dng cc cng ngh gim st cho thit b iu khin ng c

theo di tnh trng c ti, qu ti, gim ti, sai pha, lch pha dng in,mang li

hiu qu trong vn hnh sn xut v bo dng hng hc. Hay nh to ra mng trng

thay th thit b vo/ra tn hiu s v tn hiu tng t nh cc thit b thng minh cho

php gim chi ph v thi gian vn hnh tng hiu qu bo dng bo tr tng cng

s dng cng ngh v nng cao nng sut sn lng.

Kt lun: Vi vic phn chia cc n v kinh doanh SBU, cng ty tn dng c

cc ngun lc ca mnh c th d dng pht huy c sc mnh ca mi tuyn sn

phm ng thi d dng qun l v pht trin nhn lc mi n v kinh doanh ca mnh.

ng thi vi vic phn chia nh vy ABB c th tp trung kh nng ci tin- c xem

l mt trong nhng nng lc tuyn quyt ca mnh, to ra nhng sn phm mi, c

o trong tng n v SBU.

E. THC THI CHIN LC :

I) Cu trc t chc:


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1. Cu trc t chc ca ABB

ABB c vn hnh theo c cu nhm sn phm, v c th l nhim v c chia cho

4 n v kinh doanh cho 4 nhm sn phm, bn cnh c cc nhm chc nng c

thnh lp h tr cho cc n v kinh doanh nhm a ra cc quyt nh nhanh hn.

- ng u l Hi ng qun tr: l c quan ra quyt nh cui cng ca cng ty. Trch

nhim chnh ca Hi ng l gim st v h tr qun l trong vic to ra cc gi tr lu

di cho cc c ng ca cng ty trong trch nhim x hi v o c. Hi ng s chn

gim c iu hnh mt cch m n xc nh c li ch tt nht ca cc c ng ca

mnh

- Gim c iu hnh, chu trch nhim cho vic tin hnh kinh doanh ca ABB trn c

s hng ngy. Tng cng cc hot ng vn ha i mi ca ABB, m rng cng ty vo

th trng mi v vn ra ton cu


B phn tichnh

Thit bng h

Robot cngnghip

Quy trnh tng ha

Thit b in

Hi ng qun tr4 CEO

B phnton cu

B phnnhn s

B phnmarketing vgii phpkhch hng

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- Ti chnh: chu trch nhim v hot ng ti chnh ca ABB, quan h nh u t, cng

ngh thng tin, mua bn, trang thit b dy chuyn cung ng cho vic qun ly ton cu v

qun ly trt t

- Marketing v gii php khch hng: chu trch nhim v thng hiu ca ABB, tch hp

cc n lc tip th trn ton th gii; nh v cng ty, xy dng thng hiu v bn sc,quan h cng chng, cc chin dch tip th, m bo cc kt ni mnh m vi khch

hng; gim st thng tin lin lc ni b ca ABBv quan h cng ng bao gm c nhng

n lc ca Qu ABB - qu t thin sng kin trn th gii.

- Ngun nhn lc: xy dng da trn mt nn vn ha v thit lp cc gi tr c cng

nhn thu ht v pht trin con ngi c bit, ti nng. B phn ny c nhim v s

dng nhng ngi ti nng v h tr h t c tim nng ca h cao nht. nhn vin

ca ABB phi phn nh s a dng ca khch hng ca h, th trng v cng ng nih hot ng, v kh nng a dng ca h cho php ABB d on v p ng nhu cu

ca khch hng.

Vic xy dng mt c cu t chc theo nhm sn phm gip ABB d dng qun l

v gim uc cc chi ph trong vic qun l thng qua cc nhm xuyn chc nng.

ng thi vic xy dng c cu t chc theo cch ny cng nhm mc ch nng cao

vic ci tin cc nh sn phm p ng c nhu cu a dng ca khch hng v vic

ua ra quyt nh tr nn nhanh chng hn.

2. H thng kim sot:

H thng kim sot ABB: bao gm 3 ban chnh l

- Ban kim ton ni b

- Ban ch nh v qun tr

- Ban chp hnh bi thng

S phi hp ng b gia cc ban kim sot gip cu trc ti ABB c vn hnh

mt cch hu hiu da trn c s to ra mt hiu qu, v sng to mi trng lm vic,

th v cho tt c nhn vin.


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H thng kim sot nh hng hnh vi ca cc thnh vin trong t chc, m bo h

theo ng mc tiu ca t chc v duy tr mt mc cao ca tnh ton vn trong vic

tin hnh kinh doanh ca cng ty.

Gim st cc hot ng c lp ca nhn vin da trn s tn trng sng to c nhn

nhng trnh s xung t quyn li c nhn trong t chc v trnh s xung t gia lich ca nhn vin v li ch cng ty.

Gim st qun l ti chnh thng qua cc bo co ti chnh nhm xc nh ri ro ca

cng ty v tnh hnh vic thc hin chin lc ca cng ty. Gip cng ty tm kim c hi

mi, khai thc hu hiu cc ngun lc v m rng th trng.

S kim sot ABB ch dng li vic kim sot hiu qu hot ng da trn cc bo

co hot ng ca cc n v kinh doanh, s phn hi ca nhn vin v da trn cc quy

tc x s. S kim sot ch mang tnh nh hng cc hot ng theo ng hng vkhuyn khch s sng to v s a dng ti ABB.

II) Thnh tu Thi trng:

1. V tr :

ABB l mt trong nhng cng ty k thut ln nht cng nh mt trong nhng ln

nht cc tp on trn th gii. ABB hot ng khong 100 quc gia, vi khong

124.000 nhn vin v bo co doanh thu ton cu ca $ 31600000000 cho nm 2010

Xp hng:

1996. cng ty tt nht chu u trong lnh vc iu khin cng ngh mi

1999 : giao dch chng khon Stockholm Thy in

2001 c mt trn sn New York Stock Exchange (Hoa K)

2001: t ch s bn vng Dow Jones trong vng ba nm lin tip.

2002: cng ty u tin trn th gii bn 100.000 robot cng nghip

2004 v tr th 12 / 50 cng ty Thy S vi ga tr thng hiu 1.529.000 Franc

2009: v th 180/ 500 cng ty ln nht th gii


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2.Cc dng sn phm :

Sn phm in

Sn phm in ca ABB cho my bin p , thit b chuyn mch , b phn ngt

mch , dy cp , v c lin quan v cc thit b in p cao nh in trung bo v rle

k thut s . N cng cung cp dch v bo tr. Phn chia ny c chia thnh ba n

v s nghip - sn phm in cao th, trung th v h th.

H thng inH thng in cung cp cho cc h thng v dch v cho truyn ti in v li in

phn phi, v cho cc nh my in . trm in v h thng t ng ha trm bin p l

cc khu vc trng im. B sung ni bt bao gm cc h thng truyn dn hin hnh linh

hot xen k (FACTS) , cao p trc tip hin ti (HVDC) h thng v h thng qun l

mng. Trong th h in, H thng in cung cp cc thit b o c, kim sot v in

kh ca cc nh my in.. phn chia ny c chia thnh bn n v kinh doanh - H

thng li in, trm bin p, qun l mng, v my in

T ng ha v chuyn ng ri rc

. Vic phn chia "ri rc T ng ha v chuyn ng" cung cp sn phm v dch v

cho sn xut cng nghip . N bao gm ng c in , my pht in , a , b iu

khin logic lp trnh (PLC) , in in t v robot cng nghip . ABB lp t hn

120.000 [5] robot. Trong nm 2006 ton cu ca ABB ngi my sn xut tr s chuyn

n Thng Hi , Trung Quc v nghin cu ca mnh v pht trin n Bangalore , n

.. Ngoi ra, my pht in gi v nng lng mt tri ang trong b phn ny

Sn phm in p thp

. Cc sn phm in p thp phn chia sn xut b phn ngt mch in p thp , thit b

chuyn mch , cc sn phm kim sot, h thng dy in ph kin, loa v h thng cp

bo v con ngi, ci t v thit b in t t tnh trng qu ti in . Vic phn chia


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tip tc lm cho KNX h thng tch hp v t ng ci t in ca ta nh, h thng

thng gi , an ninh v mng thng tin d liu..

Qu trnh t ng ha

ABB l cung cp cho khch hng vi h thng kim sot, ti u ha nh my, v cc ng

dng t ng ha cng nghip c th.. Cc ngnh cng nghip phc v bao gm du vkh t , in , ha cht v dc phm , bt giy v giy, kim loi v khong sn , bin v

tng p .

3.Danh ting

2009: ABB cung cp siu cao p cch in kh-thit b chuyn mch (GIS) cho

mt trm bin p ti Trung Quc, nh gi 1.100 kV vi mt kh nng chuyn

mch ca 6.900 MW - bc nhy vt ln nht trong nng lc v hiu qu truyn

ti in xoay chiu trong hn hai thp k.

2008: ABB c tuyn cp ngm di nht (580 km) da trn cng ngh HVDC, vi

cng sut truyn ti l 700 MW, ni Na Uy v H Lan.

2008: H thng 800xA ca ABB t c chng nhn SIL3, mc cao nht cng

nhn an ton thng thy trong ngnh cng nghip qu trnh.

2007: ABB thc hin cc tiu chun IEC 61850 cho cc trm thng tin lin lc,

cho php mc cha tng thy ca hi nhp.

2006: ABB gii thiu SafeMove, cho php robot chia s mt cch an ton mi

trng lm vic ca h vi con ngi.

2005: ABB tr thnh cng ty u tin trn th gii ra khi b kh sn xut in,

gii thiu th h in t xa thng qua HVDC Light v Motorformer, cp u tin

ca th gii-vt thng c gii in p AC-cao.

2002: ngi my ABB cung cp robot th 100.000 ngi, cng nghip u tin

cung cp lm c nh vy. 1997: ABB t ra to ra mt kin trc cng nghip CNTT duy nht cho ton b

phm vi ca cng ngh v sn phm.

4.Thng hiu


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ABB i-bus cng ngh t ng ha KNX cung cp nng lng hiu qu, thoi mi v

an ton trong mi 499 phng khch ca khch sn Yas Marina sng to Abu Dhabi

KNX h thng tng hiu sut nng lng trong khong trn phng trng by ngh thut

Jellicoe ti Johannesburg, bng cch kim sot nhiu loi n chiu sng v s dng cc

cm bin pht hin chuyn ngKNX h thng kim sot thng minh c ci t trong vn phng B trng Gio dc

i hc ti Riyadh, Saudi Arabia, cho php tit kim nng lng hiu qu ca 35 phn

trm

ABB cng ngh y tu du lch ln nht th gii trn ton cu

ABB xy dng h thng mnh m nht th gii lu tr pin cung cp in khn cp

Alaska

ABB ca FACTS SVC cng ngh ci thin hiu qu ca ton b li in minNam chu Phi

ABB cng ngh c s dng ti c s Scramjet ti NASA m phng cc tc ln

n Mach 8

ABB ca quyn lc v t ng ha cng ngh chy giy ln nht th gii-nh my ti

B

ABB bin tc a gip to ra tc gi di siu m cho Wind Tunnel Boeing

ABB cung cp gii php ti quan trng cho th gii ch c nn tng ni phng tn la

ABB ng c v a gii php gip di chuyn mt cch an ton trt tuyt ln dy

ni Alps

ABB Azipod h thng ng c y c th xoay 360 trn trc ca n cho php

thuyn ti vng bin mn cao

ABB xy dng di nht th gii UHVDC lin kt to ra mt siu xa l in 2.000

km Trung Quc

ABB h thng 800xA gip ti u ha hiu sut ca nh my nng lng mt tri ln

nht ca Ty Ban Nha


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ABB va thit b chuyn mch in p v

trm bin p cng ngh h tr s lan u

tin ca n t trm bin p

ABB xy dng di nht th gii di

nc HVDC lin kt gia Na Uy v HLan

ABB xy dng trm bin p cao nht

th gii quyn lc nht th gii Burj

Khalifa ta nh cao nht Dubai

cng ngh thit b ca ABB gip khng

gian v cc c quan kh tng d bo thi tit v theo di bin i kh hu ton cu

ABB cng ngh c lp t ti nh ga ln th hai th gii thu in Itaipu bingii Brazil, Paraguay

ABB lp t h thng ta nh thng minh ti Singapore cho cc d n c vinh

danh vi gii thng tt nht, hiu sut cho hiu sut nng lng v thn thin mi

trng t chnh ph Singapore v cc nc ASEAN (Hip hi cc nc ng Nam )

ABB cng ngh iu khin t ng ln nht th gii my sn xut giy

ABB cung cp a ca my mnh nht th gii khng hp s cho nh my ng

Thy in

III) Ti chnh:

1. Cu trc sn phm:


Sn phm 2008 2009 2010Power Products 11,89

0

11,23

9 10,199Power Systems 6,912 6,549 6,786Discrete Automation

and Motion 6,588 5,405 5,617Low Voltage Products 4,747 4,071 4,554Process Automation 8,397 7,839 7,432

Total

38.53

4

35.10

3

34.588

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Qua bng s liu, ta thy c doanh thu ca ABB ch yu t cc sn phm Power

products v ta khu vc chu u.

2. Cu trc ti sn:

Nm 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Ti sn hu

hnh 4.640 5.195 5.270 7.509 6.640 5.791 6.991 7.896 9.961 11.191Ti sn v hnh 3.155 2.775 2.912 2.880 3.094 2.828 2.655 2.691 3.228 3.469

Nhn vo bng s liu thng k trn, ta thy TS hu hnh ca cng ty ( ch yu l nh

xng, my mc, thit b) c xu hng tng qua cc nm. iu ny hon ton ph

hp vi vic cng ty ang ngy cng m rng hot ng ra khp th gii bng vic

xy dng mi cc nh

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BAI TÔNG KÊT 12