Upload
pratiush-tyagi
View
221
Download
0
Embed Size (px)
Citation preview
8/3/2019 Balaji TelefilmsCase
http://slidepdf.com/reader/full/balaji-telefilmscase 1/7
Submitted By:
Pratiush Tyagi (11BM60002)Rahul Ravi (11BM60078)
Mrinal Varshney (11BM60016)Faiyaz Abbas(11BM60104)
Akash Krishnatry (11BM60106)
8/3/2019 Balaji TelefilmsCase
http://slidepdf.com/reader/full/balaji-telefilmscase 2/7
8/3/2019 Balaji TelefilmsCase
http://slidepdf.com/reader/full/balaji-telefilmscase 3/7
` With approximately 138 million TV households,India is the 3rd largest television market of theworld.
`
Cable and satellite (C&S) has penetrated close to80% of the total market.
` In 2010, Indian television has added 100 millionviewers, where as the number of channelsreached 550 compared to previous fiscal¶s 460
Channels.` Broadcasters are coming up with rebranding for a
greater connect with younger audience.
8/3/2019 Balaji TelefilmsCase
http://slidepdf.com/reader/full/balaji-telefilmscase 4/7
` Balaji Telefilms (founded in 1994) is India¶s largest
content provider in the organised sector within the
media space.
` The company provides the programming contentto National as well as regional channels.
` It came up with an IPO in the year 2000.
` It is poised today as the media powerhouse which
influences the lives of the target audiences.
8/3/2019 Balaji TelefilmsCase
http://slidepdf.com/reader/full/balaji-telefilmscase 5/7
Reasonsfor
Success
Early entry &presence in
regional markets
Focus on:
a) Women Homemakers
b) Traditional Indian Families
c) Daily soaps
Risk diversification & Returnmax. Through combination of Sponsored & Commissioned
programs.
Personal
involvement of Ekta during initialstages of serials.
Focus on CostControl through fixed
contracts with artists.
8/3/2019 Balaji TelefilmsCase
http://slidepdf.com/reader/full/balaji-telefilmscase 6/7
SWOT
STRENGTHS:
1) Focus on Women, Traditional
Indian families, lower middle
class & small towns.
2) Diversified programs portfolio.
3) Resource optimisation.
4) Focussed cost control.
5) Cordial relationship withchannels.
WEAKNESSES:1) High dependence on their leader
for creative inputs.
2) Portfolio lacking non-fiction
space.
3) Less experience in Movie
making.
THREATS:
1) Highly competitive marketcomprising of many organised &
unorganised players.
2) Change in consumer taste can
lead to sudden collapse.
OPPORTUNITIES:
1) Go global to tap the NRI
audience.2) Serials in more regional
languages.
3) Venture into film making.
4) No. Of channels continuously
increasing.
8/3/2019 Balaji TelefilmsCase
http://slidepdf.com/reader/full/balaji-telefilmscase 7/7