CNG TY C PHN KINH (Giy chng nhn ng k kinh doanh s 0302705302 do S K hoch v u t Thnh ph H Ch Minh cp, ng k ln u ngy 06/09/2002, ng k thay i ln th 12 ngy 06/04/2010)

CHO BN C PHIU RA CNG CHNGTn c phiu: Loi c phiu: Mnh gi: M c phiu: T l hon i: C phiu Cng ty C phn Kinh C phiu ph thng 10.000 ng/c phn KDC 1,1 c phiu NKD i 1 c phiu KDC v 1,1 c phiu KIDO i 1 c phiu KDC

Tng s lng cho bn: Pht hnh 18.244.743 c phiu (Mi tm triu hai trm bn mi bn ngn by trm bn mi ba c phiu) hon i c phiu ca Cng ty c phn Ch bin Thc phm Kinh Min Bc (NKD) v Cng ty c phn Ki Do (KIDO), trong : Pht hnh thm 13.749.288 c phiu KDC hon i c phiu NKD Pht hnh thm 4.495.455 c phiu KDC hon i c phiu KIDO T CHC T VN PHT HNH Cng ty C phn Chng khon Bo Vit Tr s chnh: in thoi: Fax: Chi nhnh: in thoi: Fax: Website : S 8 L Thi T, Qun Hon Kim, H Ni (84 - 4) 3928 8888 (84 - 4) 3928 9888 11 Nguyn Cng Tr, Qun 1, Tp. H Ch Minh (84-8) 3821 8564 (84-8) 3821 8566 http://www.bvsc.com.vn

Chi nhnh Tp. H Ch Minh

T CHC KIM TON Cng ty TNHH Ernst&Young Vit Nam Tr s: in thoi: Fax: Tng 8, Ta nh vn phng Si Gn Riverside, 2A-4A Tn c Thng, Qun 1, Tp.H Ch Minh (84-8) 3824 5252 (84-8) 3824 5250

MC LCI. CC NHN T RI RO.......................................................................................................................................................1

1. 2. 3. 4. 5. 6. 7. 8. II. 1. 2. III.IV.

Ri ro kinh t .................................................................................................................................. 1 Ri ro lut php .............................................................................................................................. 1 Ri ro bin ng gi nguyn vt liu .............................................................................................. 1 Ri ro pha long gi c phiu ......................................................................................................... 2 Ri ro t gi hi oi ...................................................................................................................... 2 Ri ro sp nhp ............................................................................................................................... 2 Ri ro cnh tranh bi hng gi v hng km phm cht ................................................................ 3 Ri ro khc...................................................................................................................................... 3 NHNG NGI CHU TRCH NHIM CHNH I VI NI DUNG BN CO BCH.............4 T chc cho bn............................................................................................................................ 4 T chc t vn cho bn................................................................................................................. 4 CC KHI NIM ...................................................................................................................................................................5TNH HNH V C IM CA T CHC CHO BN ...............................................................................5

1.

Tm tt qu trnh hnh thnh v pht trin ..................................................................................... 5 1.1. Lch s hnh thnh v pht trin ............................................................................................................. 5

1.2. Gii thiu v Cng ty .............................................................................................................................. 7 2. C cu t chc ................................................................................................................................ 8 2.1. C cu t chc ca Cng ty C phn Kinh ..................................................................................... 8 2.2. C cu t chc ca Cng ty .................................................................................................................... 9 3. 4. C cu vn c phn ...................................................................................................................... 11 C cu b my qun l Cng ty ................................................................................................... 11

5. Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi im 11/05/2010 .. 11 6. Danh sch nhng cng ty m v cng ty con ca t chc pht hnh, nhng cng ty m t chc pht hnh ang nm gi quyn kim sot hoc c phn chi phi .......................................................... 12 6.1. Danh sch cng ty con ca cng ty c phn Kinh ........................................................................ 12 6.2. Danh sch cc Cng ty m Cng ty C phn Kinh ang lin kt................................................ 12 7. Tnh hnh hot ng, c cu t chc, tnh hnh ti chnh, c cu s hu v qun tr ca Cng ty C phn Kinh Min Bc v Cng ty C phn Kido (Cng ty b sp nhp) ..................................... 13 7.1. Cng ty C phn Kinh Min Bc................................................................................................... 13 7.2. Cng ty c phn KI DO ........................................................................................................................ 20 8. Hot ng kinh doanh .................................................................................................................. 42 8.1. Cc nhm sn phm chnh ca Cng ty............................................................................................... 42 8.2. Doanh thu, li gp qua cc nm ........................................................................................................... 46 8.3. Nguyn vt liu ...................................................................................................................................... 47 8.4. Chi ph sn xut ..................................................................................................................................... 48 8.5. Trnh cng ngh................................................................................................................................ 49 8.6. Tnh hnh nghin cu v pht trin sn phm mi.............................................................................. 50

8.7. Tnh hnh kim tra cht lng sn phm v dch v ........................................................................... 51 8.8. Hot ng Marketing ............................................................................................................................ 52 8.9. Nhn hiu hng ha v ng k bo h ............................................................................................... 54 8.10. Mt s hp ng ln thc hin trong nm 2008, 2009 v 9 thng u nm 2010 ........................... 55 9. Bo co kt qu hot ng kinh doanh trong hai nm gn nht ................................................... 56 9.1. Tm tt mt s ch tiu v hot ng sn xut kinh doanh ca Cng ty trong nm 2008, 2009 v 9 thng u nm 2010 ......................................................................................................................................... 56 9.2. Nhng nhn t nh hng n hot ng sn xut kinh doanh ca Cng ty trong nm 2008, 2009 v 9 thng u nm 2010 ................................................................................................................................. 56 10. V th ca Cng ty so vi cc doanh nghip khc trong cng ngnh ........................................... 57 10.1. V th ca Cng ty trong ngnh............................................................................................................ 57 10.2. Trin vng pht trin ca ngnh ........................................................................................................... 60 11. Chnh sch i vi ngi lao ng............................................................................................... 62 11.1. S lng ngi lao ng trong Cng ty .............................................................................................. 62 11.2. Chnh sch i vi ngi lao ng ...................................................................................................... 62 12. Chnh sch c tc ......................................................................................................................... 64 13. Tnh hnh hot ng ti chnh ....................................................................................................... 64 13.1. Cc ch tiu c bn ................................................................................................................................ 64 13.2. Cc ch tiu ti chnh ch yu ............................................................................................................... 66 14. Hi ng qun tr, Ban Tng gim c, Ban kim sot v K ton trng ................................. 67 14.1. Danh sch thnh vin Hi ng qun tr.............................................................................................. 67 14.2. Danh sch thnh vin Ban kim sot ................................................................................................... 71 14.3. Danh sch thnh vin Ban Tng Gim c v K ton trng ......................................................... 73 15. Ti sn........................................................................................................................................... 81 16. 17. 18. 19. V. 1. 2. 3. 4. K hoch li nhun v c tc trong nm 2010 v 2011 ............................................................... 82 nh gi ca t chc t vn v k hoch li nhun v c tc ..................................................... 85 Thng tin v nhng cam kt nhng cha thc hin ca Cng ty................................................. 85 Cc thng tin tranh chp kin tng lin quan ti Cng ty c th nh hng n gi c phiu .... 85 C PHIU CHO BN RA CNG CHNG.......................................................................................................... 85 Loi c phiu: C phiu ph thng ........................................................................................... 85 Mnh gi: 10.000 ng .............................................................................................................. 85 Tng s CP cho bn: ................................................................................................................... 85 Phng thc pht hnh v tnh gi: .............................................................................................. 85

5. K hoch phn phi c phiu: ..................................................................................................... 86 6. Gii hn v t l nm gi i vi ngi nc ngoi:................................................................... 86 7. Cam kt tun th Lut Doanh nghip 2005 v sp nhp v sa i iu l sau sp nhp theo quy nh hin hnh ........................................................................................................................................ 87 8. Cc loi thu c lin quan............................................................................................................. 87 VI. MC CH CHO BN.................................................................................................................................................... 87 1. 2. Mc ch cho bn........................................................................................................................ 87 Cn c php l v hot ng sp nhp ......................................................................................... 87

3.

Phng n kh thi ......................................................................................................................... 89 3.1. Li ch t vic sp nhp ........................................................................................................................ 89

3.2. C s xc nh t l hon i................................................................................................................ 92 VII. CC I TC LIN QUAN N T CHO BN ......................................................................................... 95 1. T chc t vn: Cng ty C phn Chng khon Bo Vit......................................................... 95 2. T chc kim ton: Cng ty TNHH Ernst&Young Vit Nam .................................................... 95 VIII. PH LC................................................................................................................................................................................... 95 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Ph lc I: iu l T chc v Hot ng ca KDC ..................................................................... 95 Ph lc II: Bo co ti chnh c kim ton nm 2008, 2009 ca KDC ............................... 95 Ph lc III: Bo co ti chnh quyt ton qu III nm 2010 ca KDC ........................................ 95 Ph lc IV: Cc ti liu lin quan khc (Ngh quyt HC,...) ca KDC ............................... 95 Ph lc V: iu l T chc v Hot ng ca NKD ................................................................... 95 Ph lc VI: Bo co ti chnh c kim ton nm 2008, 2009 ca NKD ............................. 95 Ph lc VII: Bo co ti chnh quyt ton qu III nm 2010 ca NKD....................................... 95 Ph lc VIII: Ngh quyt HC thng nin thng qua phng n sp nhp NKD vo KDC95 Ph lc IX: iu l T chc v Hot ng ca KIDO................................................................. 95 Ph lc X: Bo co ti chnh c kim ton nm 2008, 2009 ca KIDO ............................. 95 Ph lc XI: Bo co ti chnh quyt ton qu III nm 2010 ca KIDO....................................... 95 Ph lc XII: Ngh quyt HC thng nin thng qua phng n sp nhp KIDO vo KDC95

Danh mc bng biu Bng 1. Danh sch c ng sng lp (ngy 06/09/2002) ............................................................... 7 Bng 2. Danh sch cc cng ty thnh vin trong h thng Kinh (31/03/2010) ......................... 8 Bng 3. Danh sch c ng nm gi t 5% tr ln vo ngy 11/05/2010 .................................... 11 Bng 4.Danh sch c ng sng lp NKD (ngy 28/01/2000) ..................................................... 13 Bng 5. C cu vn c phn ca NKD (ngy 24/03/2010) .......................................................... 17 Bng 6. Danh sch c ng nm gi trn 5% ca NKD (ngy 24/03/2010) ................................. 17 Bng 7. Mt s ch tiu ti chnh ca NKD nm 2007, 2008, 2009 v 9 thng u nm 2010 ...... 18 Bng 8. C cu c ng KIDO (ngy 15/04/2010) ...................................................................... 23 Bng 9. Danh sch c ng nm gi trn 5% vn c phn KIDO (ngy 15/04/2010) .................. 23 Bng 10. Danh sch c ng sng lp KIDO (ngy 14/04/2003) ................................................. 24 Bng 11. Doanh thu cc nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u nm 2010 .. 25 Bng 12. Li nhun theo tng nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u 2010 28 Bng 13. Danh sch mt s nh cung cp nguyn vt liu chnh cho KIDO ................................ 29 Bng 14. Chi ph sn xut KIDO nm 2008, 2009 v 9 thng u nm 2010 ............................... 30 Bng 15. T trng cc yu t chi ph ca KIDO so vi doanh thu thun...................................... 31 Bng 16. So snh s bin ng cc yu t chi ph trong 2 nm gn nht ..................................... 31 Bng 17. Danh sch cc dy chuyn/my mc thit b chnh ca KIDO (30/06/2010) ................. 33 Bng 18. Danh sch cc chi nhnh, vn phng i din v trung tm phn phi ca KIDO (30/06/2010) ....................................................................................................................... 37 Bng 19. Cc hp ng ln KIDO thc hin 2009 ................................................................. 38 Bng 20. Tm tt mt s ch tiu ti chnh ca KIDO trong nm 2008, 2009 v 9 thng nm 2010. ........................................................................................................................................... 38 Bng 21. Sn lng tng nhm sn phm ca nm 2008, 2009 v 9 thng u nm 2010 ........... 46 Bng 22. Doanh thu theo nhm sn phm nm 2008, 2009 v 9 thng u nm 2010 ................. 46 Bng 23. Li gp ca KDC nm 2008, 2009 v 9 thng u nm 2010 ....................................... 47 Bng 24. Danh sch nh cung cp nguyn liu cho KDC ............................................................ 47 Bng 25. T trng cc khon mc chi ph so vi doanh thu thun KDC ...................................... 49 Bng 26. S bin ng cc khon mc chi ph trong 2 nm gn nht .......................................... 49 Bng 27. Cng sut thit k ca cc dy chuyn sn xut KDC .................................................. 49 Bng 28. Tng hp cc hp ng ln thc hin trong nm 2008, 2009 v 9 thng u nm 2010 55 Bng 29. H thng phn phi ca mt s cng ty trong ngnh bnh ko Vit Nam ..................... 58 Bng 30. Mt s ch tiu ngnh bnh ko Vit Nam giai on nm 2005 2010 (d bo) .......... 61 Bng 31. C cu lao ng theo chc nng qun l ...................................................................... 62 Bng 32. C cu lao ng theo trnh ...................................................................................... 62 Bng 33. S d cc qu ti thi im 31/12/2008, 31/12/2009 v 30/09/2010............................. 65 Bng 34. Vay ngn hn v di hn ti thi im 31/12/2008, 31/12/2009 v 30/09/2010 ............ 65 Bng 35. Cc khon phi thu ti thi im 31/12/2008, 31/12/2009 v 30/09/2010 ..................... 65 Bng 36. Cc khon phi tr ti thi im 31/12/2008, 31/12/2009 v 30/09/2010...................... 66 Bng 37. Ti sn c nh ti thi im 30/09/2010 ..................................................................... 81 Bng 38. Danh mc t ai, nh xng Kinh qun l ............................................................ 82 Bng 39. Mt s ch tiu trong k hoch ti chnh nm 2010 v 2011 ......................................... 82 Bng 40. C cu li nhun trc thu nm 2010 ......................................................................... 82 Bng 41. EPS ca KDC, NKD v KIDO nm 2009 v 2010 (d bo) ......................................... 89 Bng 42. Thu nhp trn mi c phiu (EPS) sau sp nhp giai on 2010 2012 ....................... 89

Bng 43. Sn lng bnh qun ca mt s nguyn liu chnh KDC sau sp nhp ........................ 90 Bng 44. H thng phn phi KDC sau sp nhp ........................................................................ 91 Bng 45. T l hon i theo phng php so snh .................................................................... 93 Bng 46. T l hon i theo phng php chit khu dng tin ................................................. 93 Bng 47. T l hon i theo gi th trng 01/01/2010 05/05/2010 ........................................ 94

Danh mc s S 1. C cu t chc ca h thng Kinh ............................................................................. 9 S 2. C cu t chc Cng ty C phn Kinh .................................................................... 10 S 3. C cu t chc ca NKD .............................................................................................. 16 S 4. C cu t chc ca KIDO ............................................................................................. 22 S 5. Quy trnh d bo v thc hin sn xut KIDO .............................................................. 32 S 6. H thng phn phi ca Kinh .................................................................................. 54 Danh mc th th 1. Doanh thu ton ngnh kem 2007 2012 (t ng) ....................................................... 42 th 2. C cu doanh thu theo nhm sn phm nm 2009 ........................................................ 46 th 3. Doanh thu mt s cng ty bnh ko nm 2009 (t ng) .............................................. 58 th 4. Bin li nhun gp ca KDC, NKD, BBC v HHC (nm 2007 2009)........................ 59 th 5. Tng ti sn v ngun vn s hu ca mt s cng ty bnh ko nim yt 31/12/2009 (t ng) ............................................................................................................................. 60 th 6. Doanh thu bnh ko Vit Nam 2008 2012 (t ng) .................................................. 60 th 7. Mc tiu th bnh ko u ngi ca mt s nc trong khu vc ................................ 61

CNG TY C PHN KINH

BN CO BCH

I . C C N H N T R I RO 1. Ri ro kinh t Tc tng trng kinh t v thu nhp bnh qun u ngi c nh hng n vic tiu th cc sn phm bnh ko. Khi nn kinh t tng trng mnh, thu nhp ca ngi dn cao, i sng vt cht c m bo th cc nhu cu nng cao dinh dng, nhu cu biu tng cc loi thc phm cao cp, trong c bnh ko cng tng. Nu nn kinh t lm vo tnh trng khng hong, thu nhp ngi dn st gim, khng m bo nhng nhu cu sinh hot ti thiu hng ngy th ngnh sn xut bnh ko chc chn b tc ng. Nhng nm tr li y, Vit Nam c tc tng trng kinh t kh cao v n nh: nm nm 2005 t 8,4%, nm 2006 l 8,2% v nm 2007 l 8,5%, tuy nhin nm 2008 v 2009 do nh hng ca cuc khng hong kinh t th gii, tc tng trng ch t ln lt 6,23% v 5,32%. Nm 2010 cng c nh gi l nm kh khn i vi kinh t th gii ni ring v kinh t Vit Nam ni chung. Tc tng trng kinh t ca Vit Nam c th tm thi chng li gy nh hng khng tt n hot ng sn xut kinh doanh ca cc doanh nghip trong nn kinh t ni chung v Cng ty ni ring. Tuy nhin, theo nh gi ca cc chuyn gia, nhng kh khn ca nn kinh t s sm c khc phc, kinh t th gii v Vit Nam s sm phc hi v c tng trng n nh trong nhng nm tip theo. Nim tin lc quan v s pht trin ca nn kinh t s l ng lc thc y s tng trng kinh t t cng s gip thc y ngnh bnh ko pht trin. 2. Ri ro lut php C th ni, bnh ko l mt trong nhng sn phm cn thit trong cuc sng hng ngy ca con ngi, m bo c nhu cu dinh dng ca cc tng lp dn c trong x hi. Mt khc, cc doanh nghip sn xut bnh ko nhn chung s dng nhiu lao ng v cc nng sn do trong nc sn xut nh ng, trng, sa,... V vy, ngnh sn xut bnh ko c Nh nc dnh cho nhng chnh sch u i nht nh, c th l nhng u i trong Lut Khuyn khch u t trong nc v tin thu t, thu thu nhp doanh nghip, thu nhp khu my mc thit b,... Nhng rng buc php l i vi ngnh bnh ko ch yu lin quan n an ton thc phm v bo v quyn li ca ngi tiu dng. y cng l nhng vn c Cng ty C phn Kinh t nhiu nm nay rt ch trng v xem l chin lc lu di ca Cng ty. V vy, xt ton cnh mi trng php l v tnh hnh thc t ca Cng ty, ri ro php lut t c nh hng n hot ng ca Cng ty. 3. Ri ro bin ng gi nguyn vt liu Do nguyn vt liu chim t trng ln trong gi thnh sn phm (khong 65% n 70%) nn bin ng gi c nguyn vt liu s tc ng n li nhun ca Cng ty. Trong giai on 2007-2009, gi nguyn liu u vo c s bin ng mnh khin cc doanh nghip bnh ko Vit Nam gp kh khn. C th, gi ng u nm 2010 tng ti 100% so vi cng k nm 2009 v t gi tng 8.8% so vi thi im cui nm 2009. Hn na, thu nhp khu mt s loi nguyn liu cn cao cng tc ng lm tng gi thnh sn xut.Trang 1

CNG TY C PHN KINH

BN CO BCH

Tuy nhin, nu tnh trng tng gi nguyn vt liu din ra trong thi gian di th th trng s ng lot iu chnh gi bn ra sn phm, khi Cng ty c th tng gi bn ra, doanh thu tng v trit tiu c nh hng ca ri ro tng gi nguyn vt liu n li nhun ca Cng ty. 4. Ri ro pha long gi c phiu S c phiu ang lu hnh ca Cng ty C phn Kinh trc khi sp nhp l 100.243.402 c phn (Ngun: Bn tin Th trng chng khon ngy 16/09/2010). Cng ty d kin pht hnh thm 18.242.682 c phn hon i c phn ca Cng ty C phn Ch bin Thc phm Kinh Min Bc v c phn ca Cng ty C phn Ki Do, t l s c phn pht hnh thm bng 18,20% tng s c phn ang lu hnh ca Cng ty. Do c phiu pht hnh thm c s dng hon i c phiu thc hin vic sp nhp nn th gi c phiu KDC khng b iu chnh gim. Mc d s lng pht hnh thm kh ln nhng vi kh nng qun l v khai thc tt li ch sp nhp ca Ban qun tr Cng ty C phn Kinh , nn thu nhp trn mi c phiu sau sp nhp d kin tng 9% so vi trc sp nhp, c th nh sau: Sau sp nhp % (KH) Tng/gim 936 7.034 13% 9%

Khon mc Li nhun sau thu (t ng) EPS (ng/cp) V quyn biu quyt:

Trc sp nhp 638 6.449

Quyn biu quyt ca c ng hin hu ca Cng ty c phn Kinh trc sp nhp s b gim do s lng c phn ang lu hnh ch bng 81,80% tng s lng c phn sau pht hnh. Nh vy, ri ro pha long gi c phiu KDC do KDC pht hnh c phiu hon i c phiu ca NKD v KIDO l khng c. 5. Ri ro t gi hi oi Doanh thu t xut khu chim khong 10% tng doanh thu ca Cng ty C phn Kinh nn t gi hi oi c xem l mt vn quan trng i vi s pht trin ca hot ng xut khu ca Cng ty. S bin ng ca t gi hi oi cng nh hng n gi thnh sn phm do mt s nguyn vt liu Cng ty phi nhp khu t nc ngoi. Ngoi ra, hu ht my mc thit b ca Cng ty u mua t nc ngoi, do cc d n u t mi cng phi gnh chu ri ro t nhng thay i trong t gi hi oi. Trong nhng nm gn y do chnh sch n nh tin t ca Nh nc nn t gi gia ng Vit Nam vi cc ngoi t mnh tng i n nh, mc dao ng gi kh thp, vic d bo t gi trong ngn hn cng khng qu kh khn. V vy hot ng xut nhp khu ca Cng ty khng b nh hng nhiu do bin ng t gi. Mt khc, Cng ty cng t cn i mt phn ngun thu - chi ngoi t t vic xut khu sn phm v nhp khu my mc, nguyn liu, do vy nhng thit hi do bin ng t gi gy ra cng c hn ch. 6. Ri ro sp nhpTrang 2

CNG TY C PHN KINH

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Sau khi sp nhp Cng ty C phn Ch bin Thc phm Kinh Min Bc (NKD) v Cng ty C phn Ki Do (KIDO) vo Cng ty C phn Kinh (KDC), ngoi nhng yu t tch cc mang n t li ch sp nhp, KDC cng s phi gp mt s ri ro v thch thc t vic sp nhp sau: - nh hng n th gi ca c phiu KDC; - Nhng kt qu tch cc t li ch sp nhp c th khng nh mong i ca cc c ng. 7. Ri ro cnh tranh bi hng gi v hng km phm cht Cng nh mt s th trng ang pht trin khc, th trng Vit Nam vn b nh hng nng n bi nn hng gi. Hng gi, trong c bnh ko gi cc thng hiu ni ting nh Kinh , Bibica, Hi H,... vi ngun gc xut pht t Vit Nam v Trung Quc c bn ln vi hng tht, v i khi thng qua c h thng i l phn phi chnh thc ti tay ngi tiu dng, gy nh hng khng nh ti nhng nhn hiu ni ting. Thm vo , bnh ko sn xut t nhng c s sn xut nh khng nhn hiu, ngun gc, nin hn s dng, khng qua c quan kim duyt thc phm, tuy khng nh hng trc tip ti nhng nhn hiu ni ting, nhng li tc ng xu n sc khe ngi tiu dng. Th phn ca loi sn phm ny c xu hng gim nhng hin vn cn kh ln v chim khong 15-20% th phn bnh ko ca c nc. Trn thc t, kin thc tiu dng ca x hi ngy cng c nng cao do ngi tiu dng nht l ngi tiu dng thnh th hin nay c tip cn vi rt nhiu ngun thng tin t bo ch, internet,... V vy hng gi sn phm ca Cng ty ch c th xut hin mt s vng nng thn, vng su, vng xa. Cng ty tch cc trin khai cc chng trnh chng hng gi thng qua vic nng cp bao b sn phm, t chc vic tip nhn thng tin t nhiu ngun khc nhau v hng gi, phi hp vi cc c quan chc nng pht hin hng gi trn th trng,... V vy thi gian gn y s lng hng gi nhn hiu Kinh c du hiu gim. 8. Ri ro khc Cc ri ro khc nh thin tai, ch ho, ho hon .v.v... l nhng ri ro bt kh khng, nu xy ra s gy thit hi cho ti sn, con ngi v tnh hnh hot ng chung ca Cng ty.

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I I . N H N G N G I C H U TR C H N H I M C H N H I V I N I D U N G B N C O B C H 1. T chc cho bn ng Trn Kim Thnh ng Trn L Nguyn ng Hunh Tn V ng M Thanh Danh Chc v: Ch tch Hi ng qun tr Cng ty C phn Kinh

Chc v: Ph ch tch HQT kim Tng Gim c Cng ty C phn Kinh Chc v: K ton trng Cng ty C phn Kinh Chc v: Trng ban kim sot Cng ty c phn Kinh

Chng ti m bo rng cc thng tin v s liu trong Bn co bch ny l ph hp vi thc t m chng ti c bit, hoc iu tra, thu thp mt cch hp l. 2. T chc t vn cho bn ng Nh nh Ha ng V Hu Tun Chc v: Tng Gim c Cng ty C phn Chng khon Bo Vit Chc v: Ph Tng gim c cng ty kim Gim c Chi nhnh Cng ty C phn Chng khon Bo Vit ti TP. H Ch Minh

Bn co bch ny l mt phn ca h s xin php cho bn do Cng ty C phn Chng khon Bo Vit tham gia lp trn c s Hp ng t vn vi Cng ty C phn Kinh . Chng ti m bo rng vic phn tch, nh gi v la chn ngn t trong Bn co bch ny c thc hin mt cch hp l v cn trng da trn c s cc thng tin v s liu do Cng ty C phn C phn Kinh cung cp.

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CNG TY C PHN KINH

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III.

CC KHI NIM Cng ty c phn Kinh Cng ty c phn Kinh Tn vit tt ca Cng ty c phn Kinh Cng ty c phn Kinh Cng ty c phn Ch bin Thc phm Kinh Min Bc Cng ty c phn Ki Do U ban Chng khon Nh nc S Giao dch Chng khon Thnh ph H Ch Minh Bo him x hi Chng nhn ng k kinh doanh Hi ng Qun tr i Hi ng C ng

Cng ty: T chc cho bn: Kinh : KDC: NKD: KIDO: UBCKNN: HoSE: BHXH: CNKKD: HQT: HC: IV.

T N H H N H V C I M C A T C H C C H O B N

1. Tm tt qu trnh hnh thnh v pht trin 1.1. Lch s hnh thnh v pht trin Cng ty C phn Kinh tin thn l Cng ty TNHH Xy dng v Ch bin thc phm Kinh , c thnh lp nm 1993 theo Quyt nh s 216 GP-UB ngy 27/02/1993 ca Ch tch UBND Tp. H Ch Minh v Giy php Kinh doanh s 048307 do Trng ti Kinh t Tp. H Ch Minh cp ngy 02/03/1993. Nhng ngy u thnh lp, Cng ty ch l mt xng sn xut nh din tch khong 100m2 ti Qun 6, Thnh ph H Ch Minh, vi 70 cng nhn v vn u t 1,4 t ng, chuyn sn xut v kinh doanh bnh snack - mt sn phm mi i vi ngi tiu dng trong nc. n nm 1994, sau hn mt nm kinh doanh thnh cng vi sn phm bnh snack, Cng ty tng vn iu l ln 14 t ng v nhp dy chuyn sn xut snack tr gi 750.000 USD t Nht. Thnh cng ca bnh snack Kinh vi gi r, mi v c trng ph hp vi th hiu ca ngi tiu dng trong nc tr thnh bc m quan trng cho s pht trin khng ngng ca Cng ty Kinh sau ny. Nm 1996, Cng ty u t xy dng nh xng mi ti s 6/134 Quc l 13, Phng Hip Bnh Phc, Qun Th c v u t dy chuyn sn xut bnh cookies vi cng ngh v thit b hin i ca an Mch tr gi 5 triu USD. Lc ny, s lng cng nhn ca Cng ty ln ti 500 ngi. Nm 1997 v 1998, Cng ty u t dy chuyn sn xut bnh m, bnh bng lan cng nghip tr gi 1,2 triu USD vi cng sut 25 tn bnh/ngy. Cui nm 1998, Cng ty a dy chuyn sn xut ko chocolate vo khai thc vi tng u t l 800.000 USD. Nm 1999, Cng ty nng vn iu l ln 40 t ng, ng thi thnh lp trung tm thng mi Savico - Kinh ti Qun 1, nh du mt bc pht trin mi ca Kinh sang cc lnh vc kinh doanh khc ngoi bnh ko. Cng trong nm 1999, Cng ty khai trng h

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CNG TY C PHN KINH

BN CO BCH

thng bakery u tin, m u cho mt chui h thng ca hng bnh ko Kinh t Bc vo Nam sau ny. Nm 2000, Cng ty tip tc tng vn iu l ln 51 t ng, m rng din tch nh xng ln hn 40.000 m2. Tip tc chin lc a dng ha sn phm, Cng ty u t mt dy chuyn sn xut bnh crackers t chu u tr gi trn 2 triu USD, y l mt trong s cc dy chuyn sn xut bnh crackers ln nht khu vc. Nm 2001, Cng ty nhp mt dy chuyn sn xut ko cng v mt dy chuyn sn xut ko mm cng sut 2 tn/gi tr gi 2 triu USD. Cng trong nm 2001, Cng ty cng nng cng sut sn xut cc sn phm crackers ln 50 tn/ngy bng vic u t mi dy chuyn sn xut bnh mn crackers tr gi 3 triu USD. Ngy 5/1/2001, Cng ty nhn Giy chng nhn h thng qun l cht lng ph hp tiu chun ISO 9002 do t chc BVQI cp. Nm 2001 cng l nm sn phm ca Cng ty c xut khu mnh sang cc nc M, Php, Canada, c, i Loan, Singapore, Nht Bn, Lo, Camphuchia, Thi Lan,... m bo hiu qu qun l trong iu kin quy m sn xut kinh doanh ngy cng ln, thng 9 nm 2002, Cng ty C phn Kinh c thnh lp vi chc nng sn xut kinh doanh bnh ko tiu th cc tnh min Nam, min Trung v xut khu. Cng ty C phn Kinh c vn iu l l 150 t ng, trong vn gp ca Cng ty TNHH Xy dng v Ch bin Thc phm Kinh l 50 t ng. Trc , vo nm 2001, Cng ty C phn Ch bin Thc phm Kinh Min Bc ti Hng Yn cng c thnh lp sn xut bnh ko cung ng cho th trng cc tnh pha Bc. Cng trong nm 2002, nhm tng hiu qu sn xut kinh doanh, nhanh chng hi nhp vi cc nc khu vc v th gii, h thng qun l cht lng theo tiu chun ISO 9002 c thay th bng h thng qun l cht lng theo tiu chun 9001:2000. Nm 2003, Cng ty C phn Kinh nhp dy chuyn sn xut chocolate tr gi 1 triu USD v tng vn iu l ln 200 t ng. Thng 8 nm 2005, Cng ty pht hnh thm 5.000.000 c phiu v nng vn iu l ln 250 t ng. Thng 5 nm 2006, Cng ty pht hnh thng 4.999.980 c phiu cho c ng hin hu nng tng vn iu l ln 299.999.800.000 ng. Thng 6 nm 2007, Cng ty pht hnh thng 5.999.685 c phiu cho c ng hin hu nng tng vn iu l ln 359.996.650.000 ng. Thng 11 nm 2007, Cng ty thc hin cho bn ra cng chng 11.000.000 c phiu nng tng vn iu l ln 469.996.650.000 ng Thng 10 nm 2008, Cng ty pht hnh 10.115.211 c phiu thng cho c ng hin hu nng vn iu l ln 571.148.760.000 ng. Thng 03 - 04 nm 2010, Cng ty pht hnh 22.431.383 c phiu thng cho c ng hin hu v 1.682.450 c phiu cho cn b cng nhn vin nng vn iu l ln 812.287.090.000 ng. Thng 6 nm 2010, Cng ty pht hnh 20.047.879 c phiu thng cho c ng hin hu nng vn iu l ln 1.012.765.880.000 ng.

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BN CO BCH

1.2. Gii thiu v Cng ty

Tn Cng ty: Tn ting Anh: Tn vit tt: Biu tng ca Cng ty:

Cng ty C phn Kinh Kinh Do Corporation KIDO CORP

Vn iu l: Tr s chnh: in thoi: Email: Website: Giy CNKKD:

1.012.765.880.000 VN (Mt ngn mi hai t by trm su mi lm triu tm trm tm mi ngn ng) 141 Nguyn Du, Phng Bn Thnh, Qun 1, Tp.HCM. (84-8) 3827 0838 info@kinhdo.vn www.kinhdo.vn S 0302705302 do S K hoch v u t Thnh ph H Ch Minh cp, ng k ln u ngy 06/09/2002, ng k thay i ln th 12 ngy 06/04/2010. Vn iu l ti thi im thnh lp l 150.000.000.000 ng. Fax: (84-8) 3827 0839

C cu s hu ti thi im thnh lp Cng ty: Bng 1. Danh sch c ng sng lp (ngy 06/09/2002) Tn c ng sng lp Cng ty TNHH Xy dng v Ch bin Thc phm Kinh Trn Kim Thnh Trn L Nguyn Vng Bu Linh Vng Ngc Xim Trn Vinh Nguyn Trn Quc Nguyn Trn Quc Dng C Gia Th M Thanh Danh Trnh Hiu T Vng Bu Dinh Vng Thu Bnh Gi tr vn gp (ng) 50.000.000.000 20.000.000.000 20.000.000.000 15.000.000.000 15.000.000.000 7.500.000.000 7.500.000.000 2.500.000.000 2.500.000.000 2.500.000.000 2.500.000.000 2.500.000.000 2.500.000.000Trang 7

Stt

T l s hu

Loi c phn

1 2 3 4 5 6 7 8 9 10 11 12 13

33,33% 13,33% 13,33% 10,00% 10,00% 5,00% 5,00% 1,67% 1,67% 1,67% 1,67% 1,67% 1,67%

C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng

CNG TY C PHN KINH

BN CO BCH

Tng cng

150.000.000.000

100,00%

Cn c quy nh ti Khon 5 iu 84 Lut doanh nghip c Quc hi nc Cng Ho X Hi Ch Ngha Vit Nam kho XI k hp th 8 thng qua ngy 29/11/2005: Trong thi hn ba nm, k t ngy cng ty c cp Giy chng nhn ng k kinh doanh, c ng sng lp c quyn t do chuyn nhng c phn ph thng ca mnh cho c ng sng lp khc, nhng ch c chuyn nhng c phn ph thng ca mnh cho ngi khng phi l c ng sng lp nu c s chp thun ca i hi ng c ng. n thi im hin nay, cc quy nh v hn ch chuyn nhng c phn ph thng ca cc c ng sng lp ht hiu lc.

Ngnh ngh kinh doanh ca Cng ty: Ch bin nng sn thc phm; Sn xut ko, nc ung tinh khit v nc p tri cy; Mua bn nng sn thc phm, cng ngh phm, vi si, hng may mc, giy dp, ti xch, ng h, mt knh, m phm, kim kh in my, in lnh, th cng m ngh, dng c hc tp v ging dy, vn phng phm, vt t ngnh nh, rau qu ti sng; Dch v thng mi; i l mua bn, k gi hng ha; Dch v qung co; Mua bn hng in t-in gia dng, vt liu xy dng, lng thc thc phm, thc phm cng nghip, ha m phm, chi (tr chi c hi cho gio dc nhn cch, sc khe ca tr em, nh hng n an ninh trt t v an ton x hi), gia dng, my n p, thit b in gia dng, hng trang tr ni tht, thit b vn phng, vng, bc, qu, ru, bia, thuc l iu sn xut trong nc (khng kinh doanh dch v n ung), my tnh, my in v thit b ph tng,...v mt s dch v khc th hin trong Giy ng k kinh doanh.

-

Thi hn hot ng ca Cng ty: V thi hn.

2. C cu t chc 2.1. C cu t chc ca Cng ty C phn Kinh

Cc thnh vin trong h thng Cng ty C phn Kinh : Bng 2. Danh sch cc cng ty thnh vin trong h thng Kinh (31/03/2010) Stt 1 Tn Cng ty CNG TY C PHN KINH Vn iu l: 1.012.765.880.000 ng CNG TY C PHN KI DO Vn iu l: 69.000.000.000 ng CNG TY C PHN KINH BNH DNG Vn iu l: 100.000.000.000 ng a ch S 141 Nguyn Du, P. Bn Thnh, Qun 1, Tp. H Ch Minh Khu Cng nghip Ty Bc C Chi, p Cy Sp, x Tn An Hi, huyn C Chi, Tp. H Ch Minh Khu Cng nghip Vit Nam Singapore, huyn Thun An, tnh Bnh Dng

2

3

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CNG TY C PHN KINH

BN CO BCH

4 5

CNG TY C PHN VINABICO Vn iu l: 90.000.000.000 ng CNG TY TNHH TN AN PHC Vn iu l: 500.000.000.000 ng

436 N Trang Long, Phng 3, Q. Bnh Thnh, TP.H Ch Minh 6/134 Quc L 13, Phng Hip Bnh Phc, Qun Th c, TP.H Ch Minh (Ngun: KDC)

S c cu t chc ca h thng Kinh : S 1. C cu t chc ca h thng Kinh

CNG TY C PHN KINH 80%

Cng ty C phn Kinh Bnh Dng28,3%

Cng ty C phn Ki Do51,2%

Cng ty C phn bnh ko Vinabico49%

Cng ty TNHH Tn An Phc 2.2. C cu t chc ca Cng ty Cng ty C phn Kinh c t chc v hot ng tun th theo Lut doanh nghip c Quc hi nc Cng ho X hi Ch ngha Vit Nam kho X k hp th V thng qua ngy 12/06/1999. Cc hot ng ca Cng ty tun th Lut doanh nghip, cc Lut khc c lin quan v iu l Cng ty. iu l Cng ty bn sa i c i hi ng c ng thng qua ngy 20/10/2009 l c s chi phi mi hot ng ca Cng ty. S c cu t chc Cng ty C phn Kinh : (xem s 2)

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CNG TY C PHN KINH S 2. C cu t chc Cng ty C phn Kinh

BN CO BCH

HI NG QUN TR VN PHNG BAN TNG GIM C BAN TNG GIM CPhp ch u T Chin lc PR Kim ton ni b

KHI DOANH THU- Sales - Marketing - R&D

KHI CHI PH- Sn xut - Mua hng - Logistic-

KHI H TRK ton Nhn s IT o to

SBU Cookies

Cracker

Snack

Cakes

Buns (Ngun: KDC) Candies

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CNG TY C PHN KINH

BN CO BCH

3. C cu vn c phn C cu vn c phn ca KDC tnh n ngy 11/05/2010 nh sau: Stt 1 C ng Trong nc T chc C nhn Nc ngoi T chc C nhn C phiu qu Tng cng S lng c ng 5.407 82 5.325 543 69 474 1 5.951 S c phn nm T l (%) gi 74.777.040 73,8% 16.676.757 16,5% 58.100.283 57,4% 25.466.362 25,1% 23.354.021 23,1% 2.112.341 2,1% 1.033.186 1,0% 101.276.588 100,0% (Ngun: KDC) 4. C cu b my qun l Cng ty i hi ng c ng: i hi ng c ng l c quan quyn lc cao nht ca Cng ty, bao gm tt c cc c ng c quyn biu quyt v ngi c c ng y quyn. Hi ng qun tr: Hi ng qun tr do i hi ng c ng bu ra, l c quan qun l cao nht ca Cng ty, qun tr Cng ty gia 2 k i hi. Hin ti Hi ng qun tr Cng ty c 5 thnh vin, nhim k mi thnh vin l 5 nm. Ban kim sot: Ban kim sot do i hi ng c ng bu ra, c nhim v kim tra tnh hp l, hp php trong iu hnh hot ng kinh doanh v bo co ti chnh ca Cng ty. Hin ti Ban kim sot Cng ty gm 3 thnh vin, mi thnh vin c nhim k 5 nm. Ban Tng Gim c: Ban Tng Gim c do Hi ng qun tr b nhim, c nhim v t chc iu hnh v qun l mi hot ng sn xut kinh doanh hng ngy ca Cng ty theo nhng chin lc v k hoch c Hi ng qun tr v i hi ng c ng thng qua. 5. Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi im 11/05/2010 Bng 3. Danh sch c ng nm gi t 5% tr ln vo ngy 11/05/2010 Stt 1 2 3 Tn c ng Trn Kim Thnh Trn L Nguyn Cng ty TNHH u t Kinh Tng cng a ch 650/13 in Bin Ph, P.11, Q.10, Tp.HCM 203 Ph Gia, Ph M Hng, P.Tn Phong, Q.7, Tp.HCM 141 Nguyn Du, P.Bn Thnh, Q1, Tp. CM S c phn s hu 9.646.458 9.631.085 11.529.000 30.806.543 T l s hu 9,52% 9,51% 11,38% 30,42%

2

3

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CNG TY C PHN KINH

BN CO BCH

6.

Danh sch nhng cng ty m v cng ty con ca t chc pht hnh, nhng cng ty m t chc pht hnh ang nm gi quyn kim sot hoc c phn chi phi 6.1. Danh sch cng ty con ca cng ty c phn Kinh a. Cng ty C phn Kinh Bnh Dng Cng ty C phn Kinh Bnh Dng Tn cng ty: Khu Cng nghip Vit Nam - Singapore, huyn Thun a ch: An, tnh Bnh Dng (84-8) 3726 9474 Fax: (84-8) 3726 9472 in thoi: 100.000.000.000 ng (Mt trm t ng) Vn iu l: 4603000129 do S K hoch v u t Bnh Dng cp Giy CNKKD s: ngy 13 thng 10 nm 2004. Ch bin nng sn thc phm; Sn xut bnh, ko, nc Ngnh ngh kinh doanh: ung tinh khit, nc p tri cy, kem n cc loi. Mua bn nng sn thc phm, cng ngh phm, vi si, hng may mc, giy dp, ti xch, ng h, mt knh, m phm, kim kh in my, in lnh, th cng m ngh, dng c hc tp v ging dy, vn phng phm, vt t ngnh nh, rau qu ti sng; Mi gii thng mi; i l mua bn, k gi hng ha; Dch v qung co. T l c phn do Cng ty C phn Kinh nm gi: 80,00%. b. Cng ty C phn Vinabico Tn cng ty: a ch: in thoi: Vn iu l: Giy CNKKD s:

Cng ty C phn Bnh ko Vinabico 436 N Trang Long, Q Bnh Thnh, TP HCM (84-8) 3553 3347 Fax: (84-8) 3553 3440 90.000.000.000 ng (Chn mi t ng) 4103001904 do S K hoch v u t Thnh ph H Ch Minh cp ngy 03 thng 11 nm 2003. Ngnh ngh kinh doanh: Sn xut, kinh doanh cc sn phm bnh ko v thc phm; Kinh doanh dch v gii kht (khng kinh doanh ti tr s); Sn xut, mua bn: nc tinh lc, nuc ung tinh khit, nc gii kht, ru, gia v, nc tng, tng t, chao (khng sn xut ti tr s); i l k gi hng ha; Mua bn: thc phm, kim kh in my, ho m phm (tr ho cht c hi mnh); Cho thu: nh, kho bi, vn phng. T l c phn do Cng ty C phn Kinh nm gi: 51,20%.

6.2. Danh sch cc Cng ty m Cng ty C phn Kinh ang lin kt a. Cng ty C phn KIDO Tn cng ty: a ch:

in thoi: Vn iu l:

Cng ty C phn KI DO Khu Cng nghip Ty Bc C Chi, p Cy Sp, x Tn An Hi, huyn C Chi, Tp. H Ch Minh (84-8) 3847 5605 Fax: (84-8) 3847 7246 69.000.000.000 ng (Su mi chn t ng)

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CNG TY C PHN KINH

BN CO BCH

Giy CNKKD s:

4103001557 do S K hoch v u t Tp.HCM cp ngy 14 thng 4 nm 2003, thay i ln th 6 ngy 15/10/2007 Ngnh ngh kinh doanh: Sn xut thc phm, ung ( kh, kem n cc loi); Sn xut v mua bn ung cc loi, sa v cc sn phm t sa. T l c phn do Cng ty C phn Kinh nm gi: 28,33%.

b. Cng ty TNHH Tn An Phc (Cng ty TNHH 2 thnh vin tr ln) Cng ty TNHH Tn An Phc Tn cng ty: S 6/134 Quc L 13, Phng Hip Bnh Phc, Qun a ch: Th c, TP.H Ch Minh. (84-8) 37269 472 Fax: (84-8) 3726 9474 in thoi: 500.000.000.000 ng (Nm trm t ng) Vn iu l: 0309403269 do S K hoch v u t Tp.HCM cp Giy CNKKD s: ngy 24 thng 9 nm 2009. Kinh doanh bt ng sn. Ngnh ngh kinh doanh: T l c phn do Cng ty C phn Kinh nm gi: 49%. Vo ngy 31/12/2009, Cng ty TNHH Tn An Phc vn cn ang trong giai on xy dng/trc hot ng. 7. Tnh hnh hot ng, c cu t chc, tnh hnh ti chnh, c cu s hu v qun tr ca Cng ty C phn Kinh Min Bc v Cng ty C phn Kido (Cng ty b sp nhp) 7.1. Cng ty C phn Kinh Min Bc Thng tin chung Tn Cng ty : Tn ting Anh: Tn vit tt: i ch: in thoi: Email: Website: Vn iu l : Giy CNKKD: Cng ty C Phn Ch bin thc phm Kinh Min Bc. North Kinhdo Food Processing Joint-stock Company Kinh Min Bc Km 22, Quc l 5, th trn Bn Yn Nhn, huyn M Ho, Tnh Hng Yn, Vit Nam. (84-321) 3942 128 info@kinhdo.vn www.kinhdo.vn 151.242.160.000 ng (Mt trm nm mi mt t hai trm bn mi hai triu mt trm su mi ngn ng) s 0503000001 do S K hoch u t tnh Hng Yn cp ngy 28/01/2000, ng k thay i ln th 11 ngy 08/06/2010. Vn iu l ti thi im thnh lp l 10.000.000.000 ng. Fax: (84-321) 3943 146

Ngnh ngh kinh doanh ca Cng ty: Sn xut, ch bin thc phm, thc phm cng ngh v bnh cao cp cc loi; Mua bn lng thc, thc phm C cu s hu ti thi im thnh lp cng ty: Bng 4.Danh sch c ng sng lp NKD (ngy 28/01/2000)

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CNG TY C PHN KINH

BN CO BCH

Stt

Tn c ng sng lp

Gi tr vn gp (ng) 6.000.000.000 1.000.000.000 1.000.000.000 500.000.000 500.000.000 500.000.000 500.000.000 10.000.000.000

T l s hu 60,0% 10,0% 10,0% 5,0% 5,0% 5,0% 5,0% 100%

Loi c phn

Cng ty TNHH Xy dng 1 v Ch bin Thc phm Kinh 2 Vng Bu Linh 3 Vng Ngc Xim 4 Trn Vinh Nguyn 5 Trn Quc Nguyn 6 Bi Thanh Tng 7 Trnh Hiu T Tng cng

C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng C phn ph thng

(Ngun: NKD) Gii thiu s lc lch s hnh thnh v nh hng pht trin Cng ty Cng ty C phn Ch bin thc phm Kinh min Bc (sau y gi tt l Kinh Min Bc) c thnh lp nm 2000 trn c s k hoch m rng sn xut kinh doanh ti khu vc pha bc ca Cng ty TNHH Xy dng v Ch bin thc phm Kinh . Kinh hin l mt thng hiu c ting trong lnh vc bnh ko ca Vit Nam, sn phm ca cng ty ny c mt ti rt nhiu nc pht trin bao gm M, Php, Canada, c, i Loan, Singapore, Nht, Thi Lan, Vi tc tng trng rt cao v doanh thu v li nhun m him c mt doanh nghip bnh ko no khc ti th trng Vit Nam c th t c. Sau khi khng nh v tr hng u th trng cc tnh pha Nam, Cng ty TNHH Xy dng v Ch bin Thc phm Kinh xc nh th trng Min Bc l mt th trng c tim nng ln v u t thnh lp Cng ty C phn Ch bin thc phm Kinh min Bc vo ngy 28/01/2000. Ngay sau ngy thnh lp, cc hot ng xy dng nh xng, mua sm v lp t dy chuyn sn xut, nghin cu th trng v xy dng knh phn phi, xy dng i ng nhn s ch cht, tuyn dng v o to lao ng gp rt c tin hnh a Cng ty i vo hot ng sn xut kinh doanh v n ngy 01 thng 09 nm 2001 Kinh min Bc chnh thc i vo hot ng sn xut kinh doanh vi cc sn phm chnh l bnh m, bnh Sandwich v bnh Bng lan cng nghip. Nm 2003, Cng ty u t xy dng dy chuyn sn xut bnh Solite vi tng vn u t ln ti 27 t ng. y l dy chuyn sn xut hin i nht ca Italia v am Mch. Sn phm bnh Solite c ngi tiu dng a chung v c th thay th hng nhp khu. Cng trong nm 2003, h thng Kinh Bakery c ra i nh du bc pht trin mnh m ca nhn hng Kinh . H thng Kinh Bakery c thit k v xy dng theo m hnh cao cp hin i ca cc nc pht trin. Kinh Bakery l knh bn hng trc tip ca cng ty vi hng trm loi bnh ko vi mu m bao b hp v sinh, tin li

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BN CO BCH

v p mt, l ni khch hng c th n la chn mt cch t do v thoi mi. Ngoi ra h thng Kinh Bakery cng l knh tip nhn kin ng gp cng nh phn hi ca ngi tiu dng nhm hon thin v ci tin sn phm p ng nhu cu ngy cng cao ca ngi tiu dng. Nm 2004 nh du bc pht trin mnh m ca Kinh Min Bc vi vic m rng nh xng sn xut t 2,8 ha ln 11,8 ha, ng thi thng 12/2004 c phiu ca Kinh Min Bc cng chnh thc c nim yt trn th trng chng khon, nh du mt bc mi trong qu trnh qung b thng hiu Kinh . n nay, sau 10 nm i vo hot ng Cng ty c nhng bc pht trin vt bc, khng nhng chim lnh th trng cc tnh pha Bc m vn ra th trng xut khu, doanh thu tng trng bnh qun ca Cng ty hng nm trn 30%. c bit, nm 2009 mc d c xc nh l mt nm c nhiu kh khn i vi cc doanh nghip trong nc do tc ng ca tnh hnh khng hong ti chnh v nhng kh khn chung ca nn kinh t. Tuy nhin vi s quyt tm cao, Cng ty Kinh Min Bc vn duy tr c tc tng trng trn 30%/nm; li nhun trc thu t 105 t ng. Mc tng trng doanh thu v li nhun m Cng ty t c trong cc nm qua c nh gi l mt trong nhng Cng ty hot ng hiu qu nht trong cc doanh nghip sn xut bnh ko. Vi nhng n lc ca mnh, Kinh Min Bc nhn c nhiu bng khen v gii thng : Sn phm ca cng ty Kinh c ngi tiu dng bnh chn l Hng Vit Nam cht lng cao trong nhiu nm. Gii thng cht lng vit Nam nm 2005 Sn phm t gii vng cht lng V sinh an ton thc phm Bng khen ca Th Tng Chnh ph n v dn u phong tro thi ua nm 2007 Lnh o Kinh Min Bc vinh d c n nhn danh hiu Doanh nhn Vit Nam tiu biu. Bng khen ca UBND tnh Hng Yn v vic n v c thnh tch xut sc thc hin ngha v np thu. Tng gim c Kinh Min Bc c tng thng danh hiu doanh nhn Hng Yn tiu biu nm 2007 v k nim chng Ph Hin Nm 2008, Kinh Min Bc c Phng Thng mi v Cng nghip Vit Nam phi hp cng vi ACNielsen xp hng l 1 trong 10 thng hiu ni ting. Nm 2009, Kinh Min Bc nhn chng ch ISO 9001:2008 h thng qun l cht lng tin tin nht. Nm 2010, Kinh Min Bc c B Cng thng tng bng khen Thng hiu uy tn sn phm & dch v cht lng vng nm 2010

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BN CO BCH

C cu t chc S 3. C cu t chc ca NKD

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CNG TY C PHN KINH

BN CO BCH

C cu s hu Bng 5. C cu vn c phn ca NKD (ngy 24/03/2010) STT 1 C ng Trong nc T chc C nhn 2 Nc ngoi T chc C nhn 3 C phiu qu Tng cng S lng c ng 2.156 45 2.111 239 34 205 01 2.396 S c phn nm gi 11.831.648 5.039.303 6.792.345 2.922.139 2.345.486 576.653 1.575 14.755.362 T l (%) 80,19% 34,15% 46,03% 19,80% 15,90% 3,91% 0,01% 100%

(Ngun: NKD) Danh sch c ng nm gi trn 5% Bng 6. Danh sch c ng nm gi trn 5% ca NKD (ngy 24/03/2010) S c Tn c ng a ch phn s Gi tr (ng) hu 141 Nguyn Du, P.Bn Cng ty TNHH u Thnh, Qun 1, Tp. t Kinh HCM Vng Bu Linh 650/13 in Bin Ph, P.11, Q.10, Tp. HCM 203 Ph Gia, Ph M Hng, P.Tn Phong, Q.7, Tp.HCM 115 Nguyn Hu, Q.1, Tp.HCM 3.942.964 39.429.640.000

STT

T l s hu

1

26,7%

2

829.669

8.296.690.000

5,6%

3

Vng Ngc Xim VIETNAM ENTERPRISE LTD Tng cng

829.669

8.296.690.000

5,6%

4

757.604 6.359.906

7.576.040.000 63.599.060.000

5,1% 43,1%

(Ngun: NKD) Tnh hnh hot ng Hot ng sn xut ng vai tr l knh to ngun thu ch yu cho NKD. Hin nay, sn phm kinh doanh ca NKD c chia lm 7 ngnh hng l: bnh cookies, bnh Crackers, bnh m cng nghip, bnh bng lan, bnh Snack, Chocolate v bnh trung thu. NKD c mt nh my t ti Km 22- Quc l 5 Th trn Bn Yn Nhn Huyn M Ho - Tnh Hng Yn, din tch hn 19 hcta, trong 10 hcta ang c s dng lm nh xng, vn phng phc v cho hot ng sn xut kinh doanh.

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BN CO BCH

Nh my nm trn ng Quc l 5, trc chnh i Hi phng, H Ni, Hi Dng, y l v tr rt thun li cho vic vn chuyn thu mua nguyn vt liu v phn phi sn phm i cc tnh pha Bc, Qung Ninh, Hi Phng, Hi Dng, H Ni v cc tnh pha Nam. Hu ht cng ngh NKD ang p dng u l cng ngh tin tin, nng sut cao, cht lng n nh, linh hot v c th sn xut nhiu loi sn phm trn cng mt thit b. Hin trng thit b th a phn cc thit b u c bo qun tt, gi tr cn li trn s sch cn kh ln. i vi dng sn phm bnh ti, hn s dng ngn ngy: s dng my mc cng ngh Nht bn, Malayxia. i vi dng sn phm di ngy th s dng my mc cng ngh H Lan, an Mch, Italia. Cng ngh hin i nht m NKD ang s dng l cng ngh sn xut bnh trung thu: Cng ngh ca v c, nh m sn phm bnh trung thu ca NKD ang c sn xut v tiu th mt lng ln trong dp trung thu. Nm 2009, dng bnh cakes v bnh m cng nghip ng gp 36% v 19%, bnh crackers, bnh cookies, bnh trung thu ng gp ln lt 13% v 11% v 10% trong tng doanh thu ca NKD. Trong 3 nm ti, NKD tp trung u t thm my mc thit b cho nh my sn xut bnh cakes, cookies, crackers (nhng dng sn phm ang trong giai on tng trng tt) ch ng cung cp cho th trng vo ma cao im nh Tt. Hin nay, 90% doanh s bn hng ca NKD n t knh phn phi truyn thng vi 51 i l cp 1, tri rng trn khp cc tnh min Bc t H Tnh tr ra, th trng t H Tnh tr vo thuc Kinh min Nam. Vi vic h thng cc nh phn phi bao ph c th trng hot ng, NKD c th tn dng li th ny duy tr v gia tng th phn. Tnh hnh ti chnh Bng 7. Mt s ch tiu ti chnh ca NKD nm 2007, 2008, 2009 v 9 thng u nm 2010 n v tnh: 1.000 ng Stt 1 2 3 4 5 6 7 Ch tiu Vn iu l Tng ti sn Doanh thu thun Gi vn hng bn Chi ph bn hng Chi ph qun l doanh nghip Li nhun k ton trc thu Nm 2007 100.797.850 628.507.724 561.516.227 429.413.750 43.666.444 24.592.903 96.017.268 Nm 2008 Nm 2009 9 thng u 2010 151.242.130 644.231.578 660.314.398 457.051.059 100.500.161 23.842.737 61.283.757

122.967.320 147.553.620 585.345.546 599.059.101 689.337.522 767.652.395 526.246.363 542.600.425 62.425.621 25.964.439 90.930.447 38.286.394

1.517.608 100.259.964

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BN CO BCH

Stt 8 9

Ch tiu Thu thu nhp doanh nghip Li nhun k ton sau thu

Nm 2007

Nm 2008

Nm 2009

9 thng u 2010 10.553.620 50.730.137

23.697.243 72.320.025

538.858 978.749

20.665.012 79.643.955

(Ngun: NKD) Doanh thu thun ca NKD nm 2008 tng 20% v doanh thu nm 2009 tng 16% so vi nm trc nhng t l li nhun gp/doanh thu tng t 23.6% nm 2008 ln 29.4% nm 2009 do Cng ty c hng li t xu hng gi nguyn liu thp trong nm 2009. Li nhun k ton sau thu nm 2008 ca NKD ch t xp x 1 t ng l do Cng ty phi trch lp d phng u t ti chnh ln ti 44 t ng. Li nhun k ton sau thu nm 2009 tng cao mt phn do chi ph li vay ca Cng ty mc rt thp t gi h tr li sut ca Chnh ph v khon hon nhp d phng ti chnh 14 t. Chi ph gi vn hng bn ca NKD c kim sot cht ch v t trng Gi vn hng bn/Doanh thu thun bin ng theo xu hng gim dn qua cc nm tng ng qua ba nm 2007, 2008 v 2009 l 74,4%, 75,0% v 70,6%. Gi vn hng bn c xc nh bao gm: Chi ph nguyn vt liu, chi ph nhn cng v chi ph sn xut chung. Ngoi ra, Trong nm 2009, gi cc nguyn vt liu bin ng theo xu hng tng dn theo thi gian. V vy, vi li th tch tr c mt lng hng tn kho gi vn thp vo thi im u nm (nh cng tc d bo tt v chn c knh nhp khu thay th tm thi t nc ngoi), NKD tit kim c kh tt chi ph nguyn vt liu. T l li nhun gp/doanh thu ca NKD trong nm 2007 v 2008 t khong 23.6% doanh thu thun. Tuy nhin t l ny c s tng ln ng k trong nm 2009, t ti 29.4% doanh thu thun. L gii cho s tng ln ny, yu t quan trng nht phi k n l vic kim sot chi ph u vo ca gi vn hng bn. Nguyn vt liu chnh sn xut ca cng ty bao gm trng g bt m, ng v hng liu. Trong giai on u nm 2009, NKD d tr c lng kh ln nguyn vt liu gi vn thp (trong bi cnh gi nguyn vt liu 2009 tng tng i nhanh theo thi gian). Chnh yu t ny gp phn gip NKD tng kh cao t sut li nhun gp trong nm 2009. C cu chi ph bn hng & chi ph qun l doanh nghip c nhiu thay i trong giai on 2007 - 2009. T trng Chi ph bn hng bin ng theo hng tng dn vi tc ngy cng nhanh khi tng t 7,9% (2007) ln 9,4% (2008) v tng mnh ln 12,5% (2009). Vic tng ln ca t trng chi ph bn hng so vi doanh thu thun mt phn l do trong ba nm qua, NKD y mnh cng tc tip th, khuyn mi. Cng ty thc hin khuyn mi i vi khch hng ton quc (theo chnh sch chung ca Kinh ) v c khuyn mi ti im bn hng i l cp 1. Mt khc, vic t trng chi ph bn hng nm 2009 tng nhiu so vi nm 2008 l do k t nm 2009, NKD thc hin hch ton chi ph bao b ca Bnh trung thu vo chi ph bn hng (trong khi cc nm trc chi ph bao b ny c hch ton vo gi vn hng bn ca bnh trung thu). Chnh s khc bit ny to nn s tng mnh ca t trng chi ph bn hng so vi tng doanh thu ca NKD. Trong nhng nm ti, nu khng c yu t t bin th vic thay i t trng ca chi ph bn hng ca NKD l khng

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BN CO BCH

mnh. Bn cnh , chi ph qun l doanh nghip ca NKD trong ba nm qua khng thay i nhiu v gi tr tuyt i, thm ch cn gim i tng i trong khi xt v t trng doanh thu. iu ny cho thy NKD lun ch trng kim sot chi ph qun l ca mnh. 7.2. Cng ty c phn KI DO Thng tin chung Tn Cng ty: Tn giao dch: Tn Cng ty vit tt: Biu tng ca Cng ty: Vn iu l (31/03/2010): 69.000.000.000 VN (Su mi chn t ng). Tng s lng c phn: Mnh gi c phn: Loi c phn: Tr s chnh: in thoi: Fax: Website: Giy CNKKD: 6.900.000 c phn. 10.000 ng c phn ph thng KCN Ty Bc C Chi, p Cy Sp, x Tn An Hi, huyn C Chi, Tp.HCM. (84-8) 8921 326 (84-8) 8921 327 www.kinhdo.vn S 4103001557 do S K hoch v u t TPHCM cp ng k ln u ngy 14/04/2003, ng k thay i ln th 6 ngy 15/10/2007. CNG TY C PHN KI DO KIDO CORPORATION KIDO CORP.

Ngnh ngh kinh doanh ca KIDO: Cn c giy chng nhn ng k kinh doanh s 4103001557 do S K hoch v u t TPHCM cp ng k ln u ngy 14/04/2003, ng k thay i ln th 6 ngy 15/10/2007, ngnh ngh hot ng ca KIDO nh sau: - Sn xut thc phm, ung ( kh, kem n cc loi). - Sn xut v mua bn: ung cc loi; sa v cc sn phm t sa. - Sn xut v mua bn nc gii kht (khng kinh doanh dch v n ung). - Sn xut, mua bn nc p, sa chua, thc phm, sn phm t sa, rau cu, bnh./. Gii thiu s lc lch s hnh thnh v nh hng pht trin Cng ty Cng ty C phn Ki Do tin thn l Nh my kem Walls ca Cng ty TNHH Unilever Bestfoods Vit Nam c thnh lp nm 1997 nm trong Khu cng nghip Ty Bc C Chi vi tng din tch 23.728m2, tng vn u t l 20 triu USD v cng sut hot ng 9 triu lt/nm. Giai on t nm 1998 n nm 2003, Walls l thng hiu hng u trn th

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CNG TY C PHN KINH

BN CO BCH

trng kem cao cp ca c nc. u nm 2003, Cng ty C phn Kinh v Cng ty TNHH Unilever Bestfoods Vit Nam bt u nhng bui thng lng u tin v vic Kinh s mua li ton b nh my sn xut kem Walls ca Unilever. Sau khi t c nhng tha thun ban u, ngy 14/04/2003, Cng ty C phn Kem Ki Do c thnh lp vi vn iu l ban u l 30 t ng, trong Cng ty C phn Kinh nm gi 70% vn iu l. n thng 07/2003, hp ng c chnh thc k kt, Walls c chuyn giao cho Cng ty C phn Kem Ki Do gm cng ngh ch bin kem theo tiu chun quc t cng vi i ng nhn vin chuyn nghip (trn 80% c gi li c o to bi bn). Sau 3 thng nhn chuyn giao t nh my kem Walls ca tp on Unilever, thng 11/2003, nhng sn phm mi ca Cng ty C phn Kem Ki Do chnh thc ra mt khch hng. Ngy 18/04/2005, Cng ty C phn Kem Ki Do c i tn thnh Cng ty C phn Ki Do. Ngy 16/11/2005, Cng ty C phn Ki Do tng vn iu l t 30 t ng ln 40 t ng. Trong nm 2006 & 2007: Cng ty tip tc u t thm 2 dy chuyn sn xut sa chua n (yogurt) v rau cu nhm a dng ha sn phm phc v nhu cu th trng. Cng trong nm 2007, KI DO tng vn iu l t 40 t ng ln 69 t ng. KI DO hin ang chim 21% th phn kem hp, 39% th phn kem bnh/kem c qu v 55,4% th phn kem que/kem cy. Trong qu trnh hot ng v pht trin, Cng ty C phn Ki Do t c nhng thnh tch sau: Thng hiu kem hng u trong th trng kem que/kem cy, chim 55,4% th phn kem c nc, trong nhn hng Merino chim n 49,5% th trng trn. Chng ch quc t ISO 9001:2000, OHSAS 18001, ISO 14001 do t chc BVQI cp ngy 02/07/2005. Hng Vit Nam Cht lng Cao nm 2006, 2008 v 2009 do Bo Si Gn t chc v ngi tiu dng bnh chn. Giy chng nhn C s t tiu chun V sinh an ton thc phm s 07/2004/SYT do S Y t Thnh ph H Ch Minh cp. Giy chng nhn n v t Danh hiu thng hiu mnh nm 2004 do Cc Xc Tin Thng Mi B Thng Mi v Thi Bo Kinh T Vit Nam cp ngy 15/11/2004. Cp vng Thng hiu An Ton V Sc Khe Cng ng do Cc An Ton V Sinh Thc Phm ca B Y t trao tng Chng ch quc t HACCP do t chc Quacert cp ngy 03/07/2005

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BN CO BCH

Chng nhn 42 sn phm khng cha Melamine (nm 2008) Thng hiu vng An Ton V sinh Thc phm (nm 2008) Gii II (nm 2007) v gii I (nm 2008) Doanh nghip Xanh do UBND thnh ph trao tng. Gii I (nm 2009) Doanh nghip Xanh do UBND thnh ph v Bo Si Gn t chc. Thng hiu An ton v sinh thc phm do B Y T trao tng (nm 2009) Thc hin thnh cng chng trnh Sn xut sch hn (nm 2009) gim 15% lng in tiu th/tn sn phm, gim 25% lng nc tiu th so vi nm 2008.

C cu t chc ca KIDO S 4. C cu t chc ca KIDO

my

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CNG TY C PHN KINH

BN CO BCH

C cu s hu tnh n ngy 15/04/2010 a) C cu c ng ca KIDO Bng 8. C cu c ng KIDO (ngy 15/04/2010) Stt C ng S c phn A Tng s c phn 1 2 3 4 C ng s hu trn 5% vn iu l C ng s hu t 1% n di 5% vn iu l C ng s hu di 1% vn iu l C phiu qu 6.900.000 5.037.000 629.615 1.232.695 690

T l 100,00% 73,00% 9,12% 17,87% 0,01%

B Trong 1 C ng trong nc C nhn T chc 2 C ng nc ngoi C nhn T chc Tng cng 6.851.680 2.934.760 3.916.920 48.320 48.320 6.900.000 99,30% 42,53% 56,77% 0,70% 0,70% 0,00% 100,00%

(Ngun: KIDO) b) Danh sch c ng nm gi t trn 5% vn c phn ca KIDO ti thi im 15/04/2010 Bng 9. Danh sch c ng nm gi trn 5% vn c phn KIDO (ngy 15/04/2010) T l s Stt Tn C ng a ch S c phn hu 1 2 3 4 Cng ty C phn Kinh Vietnam Investment Property Limited Vng Bu Linh Vng Ngc Xim Tng cng c) Danh sch c ng sng lp Cn c giy chng nhn ng k kinh doanh s 4103001557 do S K hoch v 141 Nguyn Du, P. Bn Thnh, Qun 1, Tp. HCM Tng 17, Sun Wah Tower, 115 Nguyn Hu, Qun 1, Tp. HCM 650/13 in Bin Ph, Phng 11, Qun 10, Tp. HCM 53 Nguyn Tiu La, P.5, Q.10, Tp. HCM 1.955.000 1.518.000 805.000 759.000 5.037.000 28,33% 22,00% 11,67% 11.00% 73.00%

(Ngun: KIDO)

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CNG TY C PHN KINH

BN CO BCH

u t TPHCM cp ng k ln u ngy 14/04/2003, ng k thay i ln th 6 ngy 15/10/2007, danh sch c ng sng lp ca KIDO nh sau: Bng 10. Danh sch c ng sng lp KIDO (ngy 14/04/2003) Gi tr vn gp Tn C ng S c phn (ng) Cng ty C phn Kinh (i din: Trn Kim Thnh) Vng Bu Linh Vng Ngc Xim Tng cng 21.000.000.000 4.500.000.000 4.500.000.000 30.000.000.000 2.100.000 450.000 450.000 3.000.000

T l s hu (%) 75% 15% 15% 100%

(Ngun: KIDO) Danh sch nhng cng ty m v cng ty con ca t chc nim yt, nhng cng ty t chc nim yt gi quyn kim sot, chi phi v nhng cng ty gi quyn kim sot, chi phi vi t chc nim yt.

Nhng Cng ty nm gi quyn kim sot, chi phi vi KI DO: Tn Cng ty:

1) Cng ty c phn Kinh Cng ty C phn Kinh KIDO CORP Tn ting Anh: Kinh Do Corporation Tn vit tt: Vn iu l:

1.012.765.880.000 VN (Mt ngn mi hai t by trm su mi lm triu tm trm tm mi ngn ng) 141 Nguyn Du, Phng Bn Thnh, Qun 1, Tp.HCM. (84-8) 3827 0838 www.kinhdo.vn Fax: (84-8) 3827 0839

Tr s chnh: in thoi:

Email: info@kinhdo.vn Website:

Giy CNKKD v KT: S 0302705302 do S K hoch v u t Thnh ph H Ch Minh cp, ng k ln u ngy 06/09/2002, ng k thay i ln th 12 ngy 06/04/2010. Vn iu l ti thi im thnh lp l 150.000.000.000 ng. T l s hu c phn ti Cng ty c phn Ki Do: 28,33% 2) Vietnam Investment Property Ltd. Tn Cng ty: Tr s chnh: in thoi: Fax: Vietnam Investment Property Ltd. Tng 17, Sun Wah Tower, 115 Nguyn Hu, Qun 1, Tp. HCM (84-8) 3821 9930 (84-8) 3821 9931

Giy CNKKD: 547565 cp ngy 10/06/2003 ti British Virgin Islands T l s hu c phn ti Cng ty C phn Ki Do: 22,00%

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CNG TY C PHN KINH

BN CO BCH

Tnh hnh hot ng a) Cc nhm sn phm chnh ca KIDO Sn phm ca Kido c chia thnh hai nhn chnh l Merino kem thng thng v Celano - kem cao cp vi 4 chng loi l kem hp, kem ly (hay cn gi l kem h), kem bnh v kem que. C tng cng gn 42 sn phm thuc 4 chng loi trn. Kem Merino c 3 chng loi: kem que (Merino Stick), kem ly (Merino Cup) v kem hp (Merino Tub). Ring kem que c chia thnh 3 loi l Merino X, Merino Core v Masuni. Kem Celano c 3 chng loi: kem bnh (Celano Cone), kem hp (Celano Cup) v kem h (Celano Tub). KIDO ang thc hin chin lc a dng ha sn phm ph hp vi khu v ngi Vit nh: kem xoi, kem mng cu, u xanh, khoai mn.... bn cnh nhng khu v quc t nh: kem chocolate, kem du v kem vani. Cc sn phm mi ca Kido cng c a phng ha, chng hn cc loi kem bn H Ni c thm sn phm kem cm, khu vc pha Nam tng cng thm sn phm kem Merino Yeh, Cone Extra.... Bng 11. Doanh thu cc nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u nm 20102008 ST T Sn phm Gi tr (t ng) 146,7 81,0 25,6 25,3 14,7 % 67% 37% 12% 12% 7% 2009 Gi tr (t ng) 181,4 100,0 27,3 30,4 20,7 3,1 48,2 40,4 4,2 3,5 4,2 20,5 219,6 22% 18% 2% 2% 2% 9% 100% 58,8 50,9 4,7 3,3 4,8 44,8 289,9 % 63% 34% 9% 10% 7% 1% 20% 18% 2% 1% 2% 15% 100% 9 thng u 2010 Gi tr (t ng) 220,2 116,7 27,3 34,0 25,8 16,4 57,6 51,1 5,1 1,5 5,6 83,3 366,8 % 60% 32% 7% 9% 7% 4% 16% 14% 1% 0% 2% 23% 100%

I

Nhm Merino NHM MERINO X NHM MERINO CORE NHM MERINO CUP NHM MERINO TUB NHM MERINO YEAH

II

Nhm Celano NHM CELANO CONE NHM CELANO TUB NHM CELANO CUP

III IV

Khc (Masuni, kem kilo) Sa chua Tng cng

(Ngun: KIDO) Trong c cu sn phm hin ti ca KIDO, kem Merino l nhm kem chim u th v doanh

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BN CO BCH

s so vi kem Celano do loi kem ny c gi c ph hp vi s ng ngi tiu dng, v vy c tnh i tr cao hn kem Celano. Nhm kem Merino MERINO STICK (KEM QUE MERINO) Merino X: Gm cc mi chnh l khoai mn, u xanh, cacao socola, u , Multipack X, su ring, Merino Yeh. Merino X l dng sn phm tiu th mnh nht trong nhm Merino v ng thi cng chim t trng doanh thu ln nht trong ton cng ty (35% - 37%). Sn phm ny ang trong giai on pht trin nhanh v chun b bc sang giai on trng thnh trong chu k sng. V y l sn phm c hiu qu sinh li cao nht trong tt c cc nhn hng hin ti ca Cng ty vi t sut li nhun sau thu t 23% nn Kido v ang nh v Merino X l nhn hng kem ch lc ca Cng ty. Merino Core: Gm cc mi: socola, tri cy, vani nhn socola, tri cy rng, kem que sa chua du. T trng doanh thu ca nhn hng ny trong ton Cng ty nm trong khong 9% - 12%. MERINO CUP (KEM H MERINO): Gm cc mi chnh: chui socola, sa da, vani du, cm sa. Kem Merino Cup chim 11% - 12% tng doanh thu ton Cng ty. MERINO TUB (KEM HP MERINO): Gm cc mi chnh khoai mn, vani socola, sa da, cm sa, vani trng, su ring. So vi bao b bt mt ca cc sn phm ca Vinamilk, Monte Rosa, bao b li thi ca nhn hng ny l 1 im yu trong cnh tranh. Do vy, nhn hng ny hin ch chim 7% doanh thu ton cng ty. Nhm kem Celano: Celano l nhn hng cao cp, dnh cho khch hng mc tiu l ngi tiu dng thu nhp cao. Celano l nhn hng thay th cho nhn hng Premium trc y ca KIDO, chnh thc c tung ra th trng vo thng 8 nm 2007. Nh h thng phn phi su rng sn c ca Kido v chin lc marketing ph hp, Celano t c mc tng trng doanh thu kh cao, nm 2009 so vi nm 2008 l 22%. Nhn hng kem Celano gm 4 dng sn phm chnh l: Kem bnh, kem bnh extra, kem ly cao cp, v kem hp cao cp CELANO CONE (KEM BNH HAY KEM C QU ): Gm 4 mi chnh l Vani Socola, Vani Du, Vani, Multipack, Socola Extra, Vani Du Extra. Kem Celano Cone l loi sn phm tiu biu cho nhm sn phm cao cp ca Kido. Doanh thu t kem Celano

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BN CO BCH

Cone chim 18% tng doanh thu nm 2009.

CELANO CUP Bao gm cc mi v chnh sau: sa chua Nam Vit Qut, Vani ht d, Scla, Du.Doanh thu mi ch t khong 1% tng doanh thu nm 2009.

CELANO TUB (Kem hp Celano cao cp): Gm 4 mi chnh l Socola, Du, Vani Thanh du v Cream ht socola. Cng nh kem hp Merino, kem hp Premium khng c sn lng tiu th cao bng cc loi kem que, kem h hay kem bnh. Mt l do na l i tng tiu th kem hp Celano b gii hn, ch yu l cc khch hng c thu nhp trung bnh kh tr ln. T trng doanh thu ca kem hp Celano nm 2009 ch l 2%.

Nhm kem kilo, Masuni Ngoi ra Cng ty cn sn xut kem kilo nhm ti cc knh nh HORECA v knh ny rt c tim nng vi cc hng v vani, da, taro, khoai mn, socola, cam, vani trng, sa da, du, tri cy, su ring.

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BN CO BCH

Nhm Sa chua WELL YO: Well Yo Home: Gm 3 hng v: t nhin, xoi, nha am. Nm 2008, nhm Sa chua WellYo-Home ci thin cht lng sn phm bng cch b sung thm Vitamin E lm tng gi tr dinh dng cho sn phm gip cho ngi tiu dng sn phm cng a thch hn. i tng khch hng mc tiu: dnh cho ngi ln v gia nh. Well Yo Kidz: Gm 2 hng v: t nhin, du. Sn phm ny dnh cho khch hng l tr em.

Li nhun hot ng kinh doanh theo nhm sn phm qua cc nm. Bng 12. Li nhun theo tng nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u 20102008 Sn phm Stt I Nhm Merino NHM MERINO X NHM MERINO CORE NHM MERINO CUP NHM MERINO TUB NHM MERINO YEAH II Nhm Celano NHM CELANO CONE NHM CELANO TUB NHM CELANO CUP III IV Khc (Masuni, kem kilo) Sa chua Tng cng Gi tr (t ng) 15,5 8,4 3,0 2,3 1,8 2,3 2,2 0,0 0,1 0,2 (0,1) 17,8 % 87% 47% 17% 13% 10% 0% 13% 12% 0% 0% 1% -1% 100% 2009 Gi tr (t ng) 35,0 20,9 4,5 6,4 2,9 0,4 11,1 7,2 3,2 0,6 0,8 7,3 54,2 % 65% 39% 8% 12% 5% 1% 20% 13% 6% 1% 2% 13% 100% 9 thng u 2010 Gi tr (t ng) 41,4 18,5 5,1 10,1 4,9 2,9 11,4 10,4 0,8 0,2 3,0 16,5 72,4 % 57% 26% 7% 14% 7% 4% 16% 14% 1% 0% 4% 23% 100%

(Ngun: KIDO)

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CNG TY C PHN KINH

BN CO BCH

Nhm Merino l nhm sn phm mang li li nhun nhiu nht cho KIDO, chim 65% li nhun sau thu nm 2009. Sau 2 nm c mt trn th trng, nm 2009 sn phm Sa chua bt u mang li li nhun cho KIDO. Li nhun sau thu ca Sa chua t 7,3 t ng, chim 13% li nhun 2009. Trong 9 thng u nm 2010, li nhun nhm sn phm Sa chua t 16,5 t ng, chim n 23% tng li nhun. Vi t sut li nhun sau thu t 20%, Sa chua s l dng sn phm ng gp t l ng k vo li nhun ca KIDO trong thi gian ti. Nguyn vt liu. Ngun nguyn vt liu. Nguyn vt liu chnh sn xut sn phm bao gm: bt sa, ng, chocolate, u, hng liu khc. ng, bt c cung cp t trong nc. Bt sa, nguyn liu sn xut chocolate c nhp khu. Cc loi hng liu ch yu c cung cp t cc doanh nghip trong nc. Vt liu ph gm cc loi bao g ng gi sn phm t cht liu g (dng lm que kem, polypropylene, KOP,..). Cc loi bao b ny cng c cung cp bi cc doanh nghip ln v c uy tn trong nc. S n nh ca cc ngun cung ng nguyn vt liu Cc nguyn vt liu sn xut sn phm ca Cng ty hu ht u c mua thng qua h thng mua hng ca Cng ty C phn Kinh . Khi c nhu cu v nguyn vt liu, Cng ty s xut nguyn vt liu cn dng thng qua n t hng, Cng ty C phn Kinh s chn nh cung cp v hp ng c k vi Cng ty C phn Ki Do. Vic thc hin quy trnh mua nguyn vt liu ny lm cho gi c nguyn vt liu u vo ca Cng ty lun n nh do nguyn vt liu t hng ca cc cng ty thuc tp on Kinh thng c s lng ln. Cc nh cung cp nguyn vt liu trong nc cho Cng ty u c nh my ng trn a bn Thnh ph H Ch Minh v cc vng ln cn, v vy ngun nguyn liu lun c sn, chi ph vn chuyn khng ng k. Sa b l sn phm c sn xut vi quy m ln v tiu th rng ri ti th trng Vit Nam. Nhng nm va qua, do nhu cu tiu dng ni a tng nhanh nn s lng b c chn nui ti h gia nh, trang tri v cc doanh nghip chn nui quy m ln cng tng mnh. Nhn chung ngun cung cp sa l tng i n nh. Nguyn liu ng c cung cp bi cc cng ty sn xut kinh doanh ng c uy tn trong nc nn kh n nh. Tuy nhin gi mua nguyn liu ng hin ang b nh hng bi nhng bin ng v gi ng trn th trng th gii v trong nc. Bng 13. Danh sch mt s nh cung cp nguyn vt liu chnh cho KIDO Stt 1 2 3 4 C s n Thi Cng ty Khoai M Ty Ninh Cng ty C phn NIVL Cng ty TNHH Giang Minh Nh cung cp Nguyn Liu Bt m Mch Nha ng Que g

Trang 29

CNG TY C PHN KINH

BN CO BCH

Stt 5 6 7 8 9 10 11 12 13

Nh cung cp Cng ty C phn Bao b nha Tn Tin Cng ty TNHH Tn Cng ty C phn i Tn Vit Cng ty TNHH SX TM Vit Thnh Cng ty C phn Du Thc Vt Tng An Phn Vin C in Nng Nghip sau Thu Hoch Cng ty LD SX Bao B Tong Yuan Cng ty TNHH CN Bao B Visingpack Cng ty C phn Nam Yang

Nguyn Liu Bao b Thng Carton Bt sa Bao b nha Du da Inclusion cc loi Thng Carton Bao b Bt mu (Ngun: KIDO)

nh hng ca gi c nguyn vt liu n doanh thu v li nhun. Trong giai on 01/01/2008 n 30/06/2010, chi ph nguyn vt liu chim bnh qun 38% chi ph sn xut kinh doanh. Nh vy, trong ngn hn, nhng bin ng ca gi c nguyn vt liu nu xy ra s nh hng n li nhun ca Cng ty, do gi bn sn phm khng th thay i ng thi theo bin ng ca gi nguyn vt liu. Bng 14. Chi ph sn xut KIDO nm 2008, 2009 v 9 thng u nm 2010 9 thng u nm Nm 2008 Nm 2009 2010 Yu t chi ph Gi tr Gi tr Gi tr % % % (t ng) (t ng) (t ng) Chi ph nguyn vt liu Chi ph nhn cng Chi ph khu hao v phn b Chi ph dch v mua ngoi Chi ph khc Tng cng 77,7 31,8 6,4 26,9 67,2 210,1 37% 15% 3% 13% 32% 100% 94,3 33,8 7,0 30,1 69,9 235,0 40% 14% 3% 13% 30% 100% 111,6 31,1 7,8 71,9 74,1 296,6 38% 10% 3% 24% 25% 100%

Stt

1 2 3 4 5

(Ngun:KIDO)

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CNG TY C PHN KINH

BN CO BCH

Chi ph Bng 15. T trng cc yu t chi ph ca KIDO so vi doanh thu thun 9 thng u nm Nm 2008 Nm 2009 2010 Stt Yu t chi ph Gi tr Gi tr Gi tr % DTT % DTT % DTT (t ng) (t ng) (t ng) 1 Gi vn hng bn 2 Chi ph bn hng 3 Chi ph QLDN 4 Chi ph HTC Tng cng 105,5 90,9 13,7 27,7 237,8 46% 40% 6% 12% 105% 120,1 93,0 21,9 9,9 244,9 42% 32% 8% 3% 85% 149,0 126,8 20,9 3,2 299,9 41% 35% 6% 1% 82%

(Ngun:KIDO) Bng 16. So snh s bin ng cc yu t chi ph trong 2 nm gn nht n v tnh: t ng. Chnh lch tng/gim Nm 2008 Nm 2009 Gi tr % 105,5 90,9 13,7 27,7 237,8 120,1 93,0 21,9 9,9 244,9 14,6 2,1 8,2 (17,8) 7,1 13,8% 2,3% 60,2% -64,3% 3,0%

Stt 1 2 3 4

Yu t chi ph Gi vn hng bn Chi ph bn hng Chi ph qun l doanh nghip Chi ph hot ng ti chnh Tng cng

(Ngun:KIDO) Gi vn hng bn nm 2009 tng 14,6 t, tng ng tng 13,8% so vi nm 2008 do gi nguyn vt liu bin ng tng 8% so vi nm 2008. Tc tng gi vn hng bn thp hn so vi tc tng trng doanh thu thun (27%), cho thy cng tc d bo v kim sot chi ph nguyn vt liu ca KIDO kh tt. Xt theo t trng trong doanh thu thun, chi ph hot ng (chi ph bn hng + chi ph qun l) c xu hng gim trong giai on 01/01/2008 n 30/09/2010. Nm 2008 t trng chi ph hot ng chim 46%. Trong 9 thng u nm 2010 nh tit kim chi ph trong cng tc c cu li knh phn phi, t chc li lc lng bn hng,...nn t trng chi ph hot ng gim mnh, ch t 41% doanh thu thun. Chi ph hot ng ti chnh nm 2009 bin ng mnh, gim 64% so vi nm nm 2008 do

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CNG TY C PHN KINH

BN CO BCH

vic trch lp gim gi cc khon u t di hn. Chi ph d phng gim gi cc khon u t trong nm 2009 l 10,59 t ng, gim 57% so vi mc 24,65 t ng nm 2008. Tm li, tnh hnh kim sot chi ph ca KI DO tng i tt nh vo h thng qun l chc ch v thc tit kim chi ph ca ton th cn b cng nhn vin. Tnh hnh nghin cu v pht trin sn phm mi Hot ng nghin cu pht trin ca Cng ty c tin hnh kh a dng, bao gm: - Nghin cu sn xut sn phm mi - Nghin cu bin php ci tin cc sn phm hin c - Nghin cu vic s dng cc nguyn vt liu mi vo qu trnh sn xut. - Nghin cu sn xut sn phm trn cc my mc thit b mi u t i ng nhn s trong hot ng nghin cu v pht trin ca Cng ty hu ht c trnh chuyn mn kh, tnh chuyn nghip cao, nhiu ngi trong s ny c b dy kinh nghim c tch ly sau thi gian di lm vic cho nhn hiu Walls. Hot ng nghin cu pht trin cng c s h tr ca nhng chuyn gia nhiu kinh nghim trong lnh vc thc phm t Tp on Kinh . Thi gian pht trin sn phm mi kh ngn l l do khin Cng ty sn xut c nhiu sn phm mi. Trnh Cng ngh Quy trnh sn xut S 5. Quy trnh d bo v thc hin sn xut KIDOD bo bn hng Tnh hnh bn hng thc t, tn kho thnh phm K hoch khuyn mi Chng trnh qung co Cc hot ng h tr bn hng...K hoch sn xut chi tit hng tun K hoch sn xut Yu cu cung cp thnh phm

Thc hin sn xut

nh gi tnh hnh thc hin k hoch

Trnh Cng ngh Nm 2003, Cng ty k hp ng mua li ton b nh xng, my mc thit b sn xut kem t Cng ty TNHH Unilever Bestfoods Vit Nam. c thit k theo tiu chun chu u, nh my sn xut ca Cng ty c xem l nh my sn xut kem hin i nht khu vc ng

Trang 32

CNG TY C PHN KINH

BN CO BCH

Nam vi cng sut 9 triu lt kem/nm. Nh xng bao gm khu vc sn xut, trm x l nc thi, trm cung cp nc sch, trm pht in c t ti Khu cng nghip Ty Bc C Chi. My mc thit b sn xut kem bao gm 2 h thng: h thng ILF dnh cho sn xut kem cy v h thng RIA dnh cho sn xut kem hp v kem ly. H thng sn xut kem c bn bao gm cc loi thit b chnh nh sau: - H thng lm lnh - Bn v trn nguyn liu - H thng bm ly tm - H thng thanh trng - H thng ng ha - Cc thit b khc Bng 17. Danh sch cc dy chuyn/my mc thit b chnh ca KIDO (30/06/2010)Stt Tn dy chuyn/my mc thit b Dy chuyn sn xut kem que gm dy chuyn khun RIA 10.2 v thit b i km Dy chuyn sn xut kem ly, kem ng ILF M09 Dy chuyn sn xut kem hp Dy chuyn ng gi kem My bnh cone H thng ch bin kem My cp ng kem (4 ci) H thng lnh trung tm Ni hi My nn kh Dy chuyn sn xut sa chua Nc sn xut Nm sn xut Nm s dng Cng sut thit k

1

an Mch

1997

1997

300 que/pht

2 3 4 5 6 7 8 9 10 11

an Mch an Mch Thi Lan c an Mch an Mch Chu u (Anh) Anh Chu u (B) Malaysia

1997 2001 1999 1997 1997 1997 1997 1997 1997 2006

1997 2001 1999 1997 1997 1997 1997 1997 1997 2006

150 ly/pht 30 hp/pht 40 bch/pht 2.800 ci/gi 9.000.000 lt/nm 800 lt/gi/ci 800 KW 2 tn/h 3,7 m3/pht 54.000 lt/tun

(Ngun: KIDO) Tnh hnh kim tra cht lng sn phm. H thng qun l cht lng ang p dng. Hin nay, Cng ty ang p dng h thng qun l cht lng theo tiu chun ISO 9001:2000. H thng qun l cht lng ISO 9001:2000 c Cng ty tun th nghim ngt. Nh my sn xut c xy dng theo tiu chun GMP (Good Manufacturing Practices), trong cc bin php, thao tc thc hnh u tun th nguyn tc bo m sn xut ra nhng sn phm t yu

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CNG TY C PHN KINH

BN CO BCH

cu cht lng v sinh an ton thc phm. Bn cnh , Cng ty cn p dng h thng qun l mi trng ISO 14001; h thng qun l an ton sc kho ngh nghip OHSAS 18001. Nm 2004, Cng ty C phn Ki Do l n v u tin ca thnh ph H Ch Minh c S Y t thnh ph H Ch Minh cp Giy Chng Nhn C S t Chun V Sinh An Ton Thc Phm. Cng trong nm ny, Cng ty cng c Cc V Sinh An Ton Thc Phm ca B Y T trao tng Cp Vng Thng Hiu An Ton V Sc Kho Cng ng. Ngy 03/07/2005, Cng ty C phn KI DO c t chc Quacert cp chng ch HACCP h thng phng nga kim sot cc mi nguy. HACCP l chng ch cao nht v an ton v sinh thc phm do t chc Quacert gim st v chng nhn. y l chng ch c gi tr quc t cho h thng phng nga kim sot cc mi nguy mang tnh hu c trong sn xut thc phm, gim thiu ti a v nguy c ng c cho cc sn phm thuc ngnh thc phm. Chng ch HACCP l mt trong nhng tiu chun bt buc i vi doanh nghip sn xut ch bin thc phm khi gia nhp th trng th gii. Vi s kin ny, Cng ty tr thnh doanh nghip sn xut kem u tin Vit Nam c cp chng ch HACCP. S kin ny cng nh du mt bc tin mi cho cc sn phm kem ca KIDO trong vic khng nh cht lng i vi th trng trong nc cng nh m ng cho qu trnh tham gia vo th trng th gii. Ngoi ra, nng cao hiu qu qun l KIDO p dng v vn hnh chng trnh qun l SAP. y l mt chng trnh qun l tin tin trong doanh nghip ang c rt nhiu cc tp on ln trn th gii s dng. Ti Vit Nam, ch c mt s t doanh nghip ln trong nc trin khai thc hin chng trnh SAP, trong Cng ty C phn Sa Vit Nam (Vinamilk) l v d in hnh. B phn kim tra cht lng sn phm. Vic kim tra cht lng sn phm c thc hin bi b phn Qun l Kim sot m bo Cht lng (Q&A) v b phn Nghin cu v Pht trin (R&D). Qu trnh kim tra cht lng sn phm bao gm nhiu cng on: o Kim tra cht lng nguyn vt liu: Cht lng nguyn vt liu ng gi c kim sot cht ch v c chn la t cc nh cung cp c uy tn cao. Cht lng nguyn vt liu cng c nh gi nh k t cc nh cung cp. o Kim tra cht lng bn thnh phm: Kim tra vi sinh, l ha, nh gi cm quan. o Kim tra cht lng thnh phm: Kim tra sn phm ngay trn dy chuyn sn xut. Ly mu trn dy chuyn sn xut kim tra nh k. Ly mu kim tra cht lng trong sut qu trnh phn phi sn phm.

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CNG TY C PHN KINH

BN CO BCH

Khng t Nguyn vt liu t Bn thnh phm Khng t Rework Tr nh cung cp

Thnh phm t Xut

Khng t

Hot ng Marketing Marketing Hot ng Marketing ca Cng ty c ch trng thc hin, vi mc tiu t ra l: tng doanh s, tng gi tr nhn thc thng qua s khc l ca sn phm v nhn hiu. t c mc tiu , Cng ty trin khai nhiu hot ng a dng, bao gm: - Thc hin cc chng trnh khuyn mi hng thng cho ngi bn l; - nh k thc hin cc chng trnh khuyn mi i tr cho ngi tiu dng ton quc; - Qung co thng mi trn truyn hnh; - Qung co bng hiu ngoi tri v ti cc im bn; - Qung co trn bo ch; - Tham gia y cc t hi ch trin lm hng Vit Nam cht lng cao trn phm vi c nc; - Tham d v t chc cc bui hi tho chuyn , hi ngh, bo co chuyn ; - Lin kt vi cc hip hi doanh nghip; - Vit bi chuyn trn bo; - Tham gia cc chng trnh gio dc sc kho cng ng v ng gp cho qu h tr hc bng, tham gia cc hot ng t thin; - T chc cc s kin lin quan n vic pht trin thng hiu v thc y bn hng. Chnh sch qung co sn phm c Cng ty thc hin kh nht qun, theo Cng ty ch chn cc sn phm ch lc qung co mnh, cc sn phm khc c qung co nhng t hn, mc d so vi Walls th s lng sn phm mi hng nm ca KIDO l nhiu hn. Chnh sch ny s m bo tnh hiu qu ca qung co, va gi cho chi ph qung co mc hp l khng lm tng gi thnh sn phm Th trng tiu th Th trng tiu th sn phm ca KI DO c mt tt c cc tnh, thnh trn c nc thng qua h thng bn l su rng. Doanh thu ca KIDO phn chia theo 2 khu vc min Nam v min Bc vi t l 50% : 50%.

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CNG TY C PHN KINH

BN CO BCH

H thng phn phi sn phm ca Cng ty C phn KI DO c chia thnh 3 cp: nh phn phi cp 1, nh phn phi cp 2 v mng li im bn l. Nh phn phi cp 1 Nhn hng trc tip t Cng ty l cc nh phn phi cp 1, cc nh phn phi ny c nhim v phn phi sn phm ti cc nh phn phi cp 2. Vic tp trung hng vo mt s u mi phn phi ln gip Cng ty qun l hng ha v cng n tt hn. Nh phn phi cp 2 Cc nh phn phi cp 2 m nhn vic tip nhn v phn phi sn phm Cng ty ti cc im bn l. Mi tnh thnh c t 2 n 5 nh phn phi cp 2. mi nh phn phi u c i ng nhn vin bn hng ca Cng ty m nhn nhim v bn hng cho cc im bn l, h tr nh phn phi trong vic trng by sn phm. Nh phn phi cng m trch vic cp cc t kem cho cc im bn l. Ngoi vic phn phi hng cho cc im bn l, cc nh phn phi l ni t chc bn hng bng cc xe y lu ng. im bn l Hin Cng ty c 15.000 im bn l kem trn a bn c nc. Cc im bn l trc tip phn phi sn phm ca Cng ty n tn tay ngi tiu dng cui cng, bao gm ca hng chuyn bn thc phm, ca hng bch ha, ca hng tin li khu dn c, qun gii kht. Cc im bn l ny c chn lc, u t cc trang thit b, bng hiu v c Cng ty h tr v mt qung b v bn hng. Cng ty cng thit lp mt knh phn phi trc tip t Cng ty n cc siu th trn a bn Tp. H Ch Minh nh h thng Metro, Coopmart, Cora, Maximark, Bnh An, Bnh Dn, Super Bowl,... So vi h thng phn phi ca Walls, th h thng phn phi ca KIDO c s thay i ng k. Trc y, cc nh phn phi phn b t kem xa thnh ph, dn ti chi ph vn chuyn gia tng. Ngoi ra, lng sn phm bn ra c ch yu l cc sn phm c gi tr thp. Cn hin nay, KIDO tng hoa hng chit khu cho nh phn phi, tp trung phn phi ti cc th ln. Cng ty cng tng lng bn lu ng ti cc tnh xa tng sn lng. Ngoi ra, Cng ty cn da vo mng li phn phi bnh ko ca Cng ty C phn Kinh vi 75.000 im bn l v t cng gia tng ng k lng bn ra. H thng cc Bakery Kinh trn ton quc l mt knh bn hng kh tt, gp phn lm tng doanh s cng nh thng hiu v hnh nh ca Cng ty. Mt knh phn phi khc c Cng ty quan tm l bn ti cc hi ch. Nhng hi ch ln u c Cng ty tham gia tch cc, knh phn phi ny gip ngi tiu dng bit n thng hiu ca Cng ty nhiu hn.

Trang 36

CNG TY C PHN KINH

BN CO BCH

Bng 18. Danh sch cc chi nhnh, vn phng i din v trung tm phn phi ca KIDO (30/06/2010)STT Tn Chi nhnh, vn phng i din Chi nhnh Cng Ty C Phn Ki Do Chi nhnh Cng Ty C Phn Ki Do Chi nhnh Cng Ty C Phn Ki Do Trung Tm Phn Phi Pha Nam Trung Tm Phn Phi Pha Nam Vn phng i din v kho trung chuyn Cn Th Nh my sn xut a ch Kho Ch Bin Thy c Sn Xut nhp khu H Ni, V Trng Phng - P. Nhn Chnh - Qun Thanh Xun - H Ni L CN3 Khu Cng Nghip Q.Hong Mai Phng Vnh Hng Q.Hong Mai Tp.H Ni 183 - 184 ng 2/4 - P. Vnh Phc Tp.Nha Trang, Khnh Ha KCN H Vn Hu - P.9 - Q. Ph Nhun Tp.H Ch Minh D4 - D5 KDC Trung- P.11 - Q. G Vp Tp.H Ch Minh 170B Tm Vu - P. Hng Li - Q. Ninh Kiu - Tp Cn Th KCN Ty Bc C Chi - p Cy Sp - X Tn An Hi - H. C Chi - Tp H Ch Minh Tnh Trng Ngng hot ng ang hot ng ang hot ng Ngng hot ng ang hot ng ang hot ng ang hot ng Nm bt u hot ng 2005 2010 2008 2003 2008 2005 2003

1 2 3 4 5 6 7

(Ngun: KIDO) Chnh sch gi. i vi tng knh bn l: Cng ty thc hin gi bn l thng nht trn ton quc. i vi nh phn phi: KI DO thc hin bn theo gi chit khu theo tng i tng khch hng. Nhn chung, chnh sch gi ca Cng ty kh hp l. Li th cnh tranh cch bit so vi nhng sn phm cng loi chnh l li th tuyt i trong vic p ng a s cc nhu cu ca ngi tiu dng mi ni, mi gii v mi tng lp. Nhn hiu thng mi, ng k pht minh sng ch, bn quyn. Logo ca KIDO:

Nhn hiu thng mi m Cng ty ang s dng cho tt c cc sn phm kinh doanh l nhn hiu KIDO. Nhn hiu ny c ng k theo Giy Chng nhn ng k Nhn hiu Hng ha s 61960 do Cc S hu Tr tu - B Khoa hc Cng ngh cp ngy 18/04/2005.

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CNG TY C PHN KINH

BN CO BCH

Cc Hp ng ln ang c thc hin. Bng 19. Cc hp ng ln KIDO thc hin 2009 Stt 1 2 3 S H 29/HD-NV09 315/HKHCN 2009 02/01/09/KCA 02/22/06/2009 4 Ngy k H 10/03/2009 17/03/2009 01/09/2009 22/06/2009 Tn i tc Ni dung Gi tr H (ng) 6.020.000.000 3.000.000.000 1.372.685.600 2.004.560.800

Cty CP i Tn Mua bt sa Vit Cty CP Du Thc Du Da Vt Tng An Cty CP Ct An Cht n nh sa chua

u Phn vin C in Paste Nng Nghip & xanh, u Cng Ngh sau Thu Hoch Cty TNHH TM Cht n nh DV Nam Giang Cty TNHH SX Ly nha, hp &TM Vit Thnh nha, mung nha

5

02/03/09/09/K -NG 07/11/03/09/H KT-VT

01/09/2009 11/03/2009

764.000.000 Ch quy nh n gi bn trong 1 nm (Ngun: KIDO)

6

Tnh hnh ti chnh Bng 20. Tm tt mt s ch tiu ti chnh ca KIDO trong nm 2008, 2009 v 9 thng nm 2010. n v tnh: triu ng Stt Ch tiu Nm 2008 206.469 227.106 (3.343) 1.053 (2.289) (4.035) Nm 2009 266.897 288.661 50.650 63 50.714 44.754 32% 15.870 14.488,7 (Ngun: KIDO) -94% % +/- so vi 2008 29% 27% 9 thng u nm 2010 374.859 366.804 72.280 78 72.359 63.709

1 Tng ti sn 2 Doanh thu thun 3 Li nhun t HKD 4 Li nhun khc 5 Li nhun trc thu 6 Li nhun sau thu 7 T l li nhun tr c tc 8 C tc tr

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CNG TY C PHN KINH

BN CO BCH

Nhng nhn t nh hng n hot ng sn xut kinh doanh ca KIDO trong nm 2008, 2009 v 9 thng u nm 2010 Thun li. Ban Tng Gim c c nhiu nm kinh nghim trong ngnh thc phm tiu dng. KIDO nhn c h tr t KDC, c bit v nhn lc v ti chnh. M hnh qun l tinh gn ph hp vi quy m hot ng v linh hot thch ng vi nhng thay i nhanh chng ca mi trng kinh doanh, cnh tranh ca ngnh. Mi trng lm vic tt v chnh sch lng thng hp l to ng lc nhn vin lm vic v gi chn cc nhn vin gii. Vi tc tng trng bnh qun 25%-30%/nm, KIDO lun gp p lc t vic nghin cu sn phm, marketing n vic o to v pht trin ngun nhn lc nhm pht trin n nh v bn vng. V th trong ngnh, trin vng pht trin ngnh kem Vit Nam V th ca KIDO trong ngnh. Ngoi KIDO, th trng kem n cn c cc cng ty sau y: Cng ty C phn Sa Vit Nam (Vinamilk): Kem l mt trong nhng dng sn phm t sa ca Vinanmilk, v chim t trng rt nh v sn lng v doanh thu ca cng ty ny. Vinamilk gn nh ch sn xut kem hp (loi 1 lt v 450ml), gn y mi c thm nhn hiu kem h v kem cy Dinno dnh cho thiu nhi. Vinamilk cng kh ch trng n vic a dng ha cc hng v cho kem ca mnh. Hin nay kem hp Vinamilk c nhiu hng v nh du, su ring, cm, da, khoai mn, u xanh, chocolate, sa tr xanh, rum nho,... Nh vy Vinamilk l i th cnh tranh trong nhm sn phm kem hp ca KIDO, tuy nhin phn khc th trng ca hai bn c hi lch nhau. Kem hp Merino ca KIDO c cht lng v gi bn nhnh hn kem hp Vinamilk. Ring kem hp Celano ca KIDO ch nhm ti phn khc th trng cao vi cht lng vt tri v gi bn kh cao. Cng ty c phn Thng mi Phan Nam: Cng ty TNHH Thng mi Phan Nam l doanh nghip chuyn sn xut kem v bt lm kem vi sn phm l kem vin cao cp, kem ti, kem h, kem hp nhn hiu Monte Rosa. Kem Monte Rosa cng c rt nhiu hng v, t cc hng v truyn thng nh vanilla, chocolate, hnh nhn, cacao, du, cam.n nhng hng v mi nh tr sa, u xanh, da, khoai mn, c ph sa,... Gn y Monte Rosa cn tung ra th trng loi kem c hng v c o l kem sa chua. Th mnh ca Monte Rosa l cc loi kem n ti ch nh kem vin v kem ti, cn kem hp v kem h th ch xp th 3 sau KIDO v Vinamilk. Cng ty C phn Thy T: Cng ty C phn Thy T l mt doanh nghip thng mi dch v c a bn hot ng H Ni v cc tnh pha Bc. Thy T hin sn xut kh nhiu loi kem nh kem n ti ch (kem vin, kem cy n ngay) v kem mang v nh (kem cy , kem c qu, kem h, kem hp) vi rt nhiu mi v. Tuy nhin kem Thy T ch c bit n cc tnh pha Bc v y cng l th trng tiu th ca loi kem ny. Ngoi ra, cn c thm mt s nhn hng kem ca cc cng ty trong v ngoi nc nh: Kem Bn Ma, Kem Walls, Kem Fanny (Php), kem ,...

Kh khn.

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Nh vy Cng ty C phn Ki Do ang v tr dn u th trng kem, c bit th trng kem trung v cao cp. Cng ty c bit c th mnh nhm sn phm kem cy, kem h vi nhn hiu Merino. Nm 2008 l nm c nhiu kh khn i vi cc cng ty thc phm ni chung v KIDO ni ring v phi i mt vi tnh trng suy gim kinh t, cc vn v v sinh an ton thc phm nh: sa c melamin, nc tng cha 3-MCPD,...gy mt lng tin ca ngi tiu dng i vi cc sn phm thc phm. Tuy nhin, nm 2008 cng l nm m KIDO chng t c uy tn thng hiu v cht lng sn phm khi nhn c nhiu gii thng uy tn v thng hiu v v sinh an ton thc phm nh: Chng nhn hng Vit Nam Cht lng cao nm 2008, chng nhn 42 sn phm khng cha Melamine, Thng hiu vng an ton v sinh thc phm. Nhng li th cnh tranh ni bt ca KIDO so vi cc doanh nghip khc trong ngnh: - Vi cng ngh sn xut c chuyn giao t Walls, c th ni KIDO ang s hu mt dy chuyn sn xut vt tri so vi cc doanh nghip trong ngnh. - H thng phn phi chuyn nghip ca ngnh lnh rng khp c nc, tn dng c h thng c nhiu hnh thc bn l a dng. - So vi cc doanh nghip sn xut kem khc, kem KIDO c cht lng kh ni bt, c thng xuyn b sung cc hng v mi ph hp vi th hiu ngi tiu dng, mu m cng thng xuyn c ci tin. - Mc d mi ch ra i gn 7 nm nhng thng hiu KIDO tr thnh thng hiu ln nht trn th trng kem trong nc, nh vo uy tn sn c ca thng hiu Walls trong 9 nm c mt trn th trng Vit Nam, cng ngh sn xut, h thng phn phi, i ng nhn s (gn 80%) m KIDO tip nhn t Walls cng nh nhng n lc ca chnh Kido trong vic xy dng thng hiu ring cho mnh. - Khc vi cc i th cnh tranh thng hot ng trong nhiu lnh vc khc nhau, trong c kem ch l mt chuyn ngnh ph, KIDO l mt doanh nghip n ngnh (chuyn ngnh kem v trng ming ng lnh). Vic tp trung mi ngun lc cho kem lm cho hot ng sn xut kinh doanh ca KIDO c vn hnh rt chuyn nghip v bi bn, t khu nghin cu sn phm n sn xut, marketing, phn phi v bn hng. - KIDO c u th c bit v kem que, kem h v chim hu ht th phn kem que, kem h phn khc th trng trung cao (khu vc ngi tiu dng c thu nhp trung bnh tr ln). i th ca KIDO v kem que ch yu l cc c s sn xut kem th cng. Do cht lng v v sinh khng m bo, nn kem ca cc c s ny ch chim phn khc th trng thp. Hn na, cht lng v v sinh m bo cng vi h thng phn phi rng khin kem que v kem h Merino ca KIDO khng ch tiu th mnh khu vc th m cn xm nhp thnh cng vo th trng nng thn v khai thc c hiu qu th trng ny Trin vng pht trin ca ngnh kem Vit Nam Theo bo co ca Euromonitor, tng doanh s nm 2008 ca th trng kem (bao gm kem, sa chua) Vit Nam l 1.117,50 t ng (s c tnh) v tc tng trng kp bnh qun hng nm (CAGR) giai on 2003 2008 t 10,7%/nm. Con s ny cho thy y l mt th

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trng khng nh vi tc pht trin kh cao. Tuy nhin, cho n nay, trong th trng trn 1.000 t ng ny, loi kem c tn tui ca cc hng ln ch chim khong 1/3 tng doanh thu, cn li l phn ca cc loi kem r tin, kem ca cc c s nh, kem khng tn tui. Do dy chuyn sn xut khng khp kn nn loi kem ny thng khng m bo v sinh. Kem sch, v th, hin ang l vn rt ng quan tm ca ngi tiu dng v chnh iu ny s gip cho cc loi kem c nhn hiu, tn tui vi cht lng v sinh an ton thc phm c m bo tm c ch ng vng chc trn th trng. Vi tc pht trin kinh t - x hi cng nh thu nhp ca ngi dn ngy cng tng, nhu cu s dng cc sn phm cao cp, cht lng cao, sn phm c bo qun tt cng tng ln tng ng v iu ny s to ra s phn khc v th trng cc nhm sn phm th v nng thn. S tng trng ca th trng kem Vit Nam nh vo cc yu t sau: Th nht, nn kinh t Vit Nam ang trong giai on tng trng vi tc tng trng bnh qun GDP giai on 2003 2008 l 7,7%. Mc tng trng cao ko theo s tng trng trong thu nhp ca ngi dn (thu nhp bnh qun u ngi Vit Nam tng bnh qun 24,5%/nm giai on 2004 2008), v vy dn n s tng trng nhu cu v sn phm trng ming ng lnh, trong c kem. Th hai, s gia tng dn s v tc th ha ngy cng tng trong nhng nm gn y cng tc ng lm tng mc tiu th kem n. n thi im nm 2008, dn s Vit Nam l 86,8 triu ngi, tc tng dn s trung bnh t nm 2004 n 2008 l 1,63%/nm. Theo c tnh ca IMF, nm 2009 dn s Vit Nam l 88 triu ngi, tng 1,4% so vi nm 2008. Tc th ha ca Vit nam tng mnh, t l th ha nm 1999 l 23,6%, nm 2004 l 25,8% v d bo nm 2010 s l 33%. Th ba, mc tiu th kem bnh qun u ngi ca Vit Nam ch mc 0,5 lt/ngi/nm (nm 2008), rt thp so vi cc nc trong khu vc v trn th gii. Theo d bo ca t chc nghin cu kinh t Business Monitor International (BMI), nn kinh t Vit Nam trong 8 nm sp ti (giai on 2011 - 2018) c th t c tc tng trng kinh t t 7,0% n 8,0%/nm, dn s tip tc gia tng vi tc 1%/nm. V vy ngnh kem n Vit Nam hon ton c th duy tr c tc tng trng cao so vi th gii, trin vng pht trin ca ngnh kem n Vit Nam l rt kh quan. Theo t chc nghin cu th trng Euromonitor, tc tng trng kp bnh qun hng nm (CAGR) 2007 2012 ca ngnh kem Vit Nam s t 7,02%/nm (Ngun: Euromonitor).

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CNG TY C PHN KINH

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th 1. Doanh thu ton ngnh kem 2007 2012 (t ng)1.600 1.400 1.200 1.000 800 600 400 200 0 2007 2008 e 2009F 2010F 2011F 2012F

(Ngun: Euromonitor)

Nh vy, c th thy th trng kem Vit Nam cn rt nhiu tim nng pht trin. 8. Hot ng kinh doanh 8.1. Cc nhm sn phm chnh ca Cng ty Hin nay Cng ty ang sn xut 7 nhm sn phm: bnh cookies, bnh crackers, bnh qu, bnh snack, bnh trung thu, bnh m cng nghip, ko cng mm v chocolate. a) Bnh cookies (bnh b)

Bnh cookies l loi bnh c thnh phn ch yu l bt, trng, ng. Vi cng sut 843 tn/thng, sn phm cookies Kinh chim ti 45% th phn bnh cookies trong nc v cng l sn phm truyn thng ca Cng ty. Cc chng loi bnh cookies ca Cng ty kh a dng gm: - Cc loi nhn hiu bnh b v bnh mn c ng gi hn hp: More, Yame, Amara, Besco, Bisco up, Bosca, Celebis, DoReMi, Dynasty, Gold time, Famous, Lolita, Rhen, Spring time, Sunny, Year Up,.... - Cc loi bnh b nhn mt: Fruito, Cherry cookies nhn cacao & coffee, Fine, Fruit & cookies, Ki-Ko, Kidos, Fruit treasure, Big day, Tropika, TFC, Fruitelo, .... - Cookies IDO (Bnh trng)./ - Bnh b lm giu Vitamin: Vita, Marie,.. - Bnh b thp cm: Fine, Always, Angelo, Big day, Cookie town, Elegent, Heart to heart, Legend, The house of cookies, Twis, Good time, Lets party,... b) Bnh crackers

Bnh crackers l loi sn phm c ch bin t bt ln men (bt ). y l sn phm c cng

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CNG TY C PHN KINH

BN CO BCH

sut tiu th ln nht ca Cng ty, vi tng cng sut ln ti 1.484 tn/thng. Do u th v cng ngh, hin nay Kinh l nh sn xut bnh crackers ln nht Vit Nam. Vi thng hiu ch lc AFC, bnh crackers ca Kinh chim ti 55% th phn bnh crackers trong nc. Sn phm crackers ca Kinh c xut i nhiu nc, trong c c th trng M. Cc loi crackers m Cng ty hin ang sn xut gm: - Bnh mn, bnh lt original crackers: AFC, Hexa, Cosy,... - Bnh crackers kem: Cream Crackers, Romana,.... - Bnh crackers c hm lng calcium cao: Cracks, Bis-cal, Hexa,.... - Bnh quy nhiu hng v: Deli, VIP, Creature of the sea, Round, Marie, Merio, Lulla,.... - Bnh crackers cheese: Mini butter cheese, Cheese flavor, Creature of the sea,..... c) Bnh qu

Bnh qu l loi bnh c dng hnh ng, xp, d v. Mc d khng c doanh thu ln nh crackers v cookies, song bnh qu do Kinh sn xut c mi v thm ngon vi 14 loi bnh