Upload
ahmed-khan
View
214
Download
0
Embed Size (px)
Citation preview
8/10/2019 basicmktghandout7-9-10
1/19
Developing A Basic Marketing
Plan To Sell Houses [And Neighborhoods]
Workshop Materials
Marcia Nedland
Fall Creek Consultants
www.fallcreekconsultants.com
8/10/2019 basicmktghandout7-9-10
2/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 2
"#$#%&'()* + ,+-(. /+01#2()* 3%+) 2& 4#%% 5&6-#-
7+)8 9#(*:;&0:&&8-)%/)1'&14
[J R58'1)
!"#$ &'()* +,-*$. /$0$,-)1 2$)13(4'$0
R5) G&%4) B &G $"5 8" 3") /0%1/8$ 23"< )(1 C/%21) $"5 /%1 4100&3' &3H $"5 C/$
8/10/2019 basicmktghandout7-9-10
3/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 3
! M3)1%;&1< ("C195$1% 1857/)"%4 /38 7"53410"%4T
8/10/2019 basicmktghandout7-9-10
4/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 4
=> /+01#2()* ?&+%
U/%21)&3' '"/04 C/21 &) ;1%$ 701/%
8/10/2019 basicmktghandout7-9-10
5/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 5
@> A+0*#2 /+01#2-> B8#)2(C(.+2(&) +)8 D)+%E-(-
S/%'1) C/%21)4 /%1 )("41 '%"5#4 "G #1"#01 &3'01
8/10/2019 basicmktghandout7-9-10
6/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 6
K(13 $"5 &813)&G$ $"5% )/%'1) C/%21)4H /3/0$F1 )(1C &3 "%81% )" 23"< 13"5'( /9"5) )(1C )" 814&'3
1GG17)&;1 #%"857)4H C/%21)&3' C144/'14 /38 4)%/)1'&14J h1;10"# #%"G&014 9/418 "3 )(141 @514)&"34T
=H
I:& +0# 2:#EJ
K(" /%1 )(1$ 1]/7)0$D K(/) 8" $"5 23"< /9"5) )(1&% 0&210$ 7(/%/7)1%&4)&74D K(/) 8" )(1$ 1/%3H
8/10/2019 basicmktghandout7-9-10
7/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 7
K> 30&86.2 ,#)#C(2-> D)+%E-(- +)8 G#C()#F#)2
K(13 C/%21)1%4 )/02 /9"5) P)(1 #%"857)QH )(1$ G"754 "3 )(1 953801 "G 9131G&)4 )(/) #%"857) "GG1%4 )" )(1
)/%'1) C/%21) B 917/541 )(/) &4
8/10/2019 basicmktghandout7-9-10
8/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 8
N> /+01#2()* /#--+*#-
U/%21)&3' C144/'14 /%1 / 0&4) "G 4)/)1C13)4 )(/) 4#1/2 8&%17)0$ )" $"5% )/%'1) /58&13714 /38 /88%144
8/10/2019 basicmktghandout7-9-10
9/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 9
R1 7/%1G50 ("< $"5 )/02 /9"5) #1"#01 /38 #0/714J K1 /%1 5418 )" )/02&3' /9"5) #%"901C4 917/541
8/10/2019 basicmktghandout7-9-10
10/19
V> /+01#2()* 420+2#*(#-
U/%21)&3' 4)%/)1'&14 /38 )""04 /%1 4&C#0$ )(1 C1/34 9$
8/10/2019 basicmktghandout7-9-10
11/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 11
30()2#8 /+2#0(+%-
! ."%A>/01 4&'3/'1
! E8&)"%&/04
! !"5#"34
!
./7) 4(11)4
! R&00 4)5GG1%4
! =1
8/10/2019 basicmktghandout7-9-10
12/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 12
X> 3%+))()* W$+%6+2(&) A#.:)(Y6#-
8/10/2019 basicmktghandout7-9-10
13/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 13
W$+%6+2(&) A#.:)(Y6#-
U1/45%&3' )(1 4577144 "G C/%21)&3' 4)%/)1'&14 /00"
8/10/2019 basicmktghandout7-9-10
14/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 14
[> 4#2 +)8 M6)8 + ,68*#2
N1713) &3)1%;&1
8/10/2019 basicmktghandout7-9-10
15/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 15
A#) A0(.1- C&0 /+01#2()* 9#(*:;&0:&&8- +- 3%+.#- &C Z:&(.#R$ U/%7&/ =180/38H ./00 !%112 !"3450)/3)4
=H
?#2 Z%#+0 D;&62 I:+2 G#$(2+%(\+2(&) +)8 9#(*:;&0:&&8 /+01#2()* D0# 46''&-#8
2& D..&F'%(-:H
U"4) 9/8 C/%21)&3' &4 7"3G5418 C/%21)&3'J K(/) /%1 $"5% "5)7"C14D L"<
8/10/2019 basicmktghandout7-9-10
16/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 16
! ?1"#01 8" 3") 0&))1% 4)%11)4 /38 ")(1% #590&7 /%1/4H /38 )(1$ &CC18&/)10$ #&72 5# /3$
0&))1% )(1$ G&38J
! ?1"#01 #5) )(1&% )%/4( "5) "3 )%/4( 8/$ &3 /3 /##%"#%&/)1 %171#)/701H /38 )(1$
9%&3' )(1 %171#)/701 &3
8/10/2019 basicmktghandout7-9-10
17/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 17
/9"5) )(1 "%'/3&F/)&"3 B 01/8 S(1 31]) '%"5#H 40&'()0$ 0/%'1%H
8/10/2019 basicmktghandout7-9-10
18/19
!"#$%&'() +,-, ./00 !%112 !"3450)/3)4 18
O+2# /+^&0(2E> S(&4 31]) '%"5# G"00"
8/10/2019 basicmktghandout7-9-10
19/19
! & () +,-, . 00 ! 2 ! 0) ) 19
/%1