Basu Report (2)

8/6/2019 Basu Report (2)

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Chapter i

EXECUTIVE SUMMARY-----------------------------------------------------

1.1 Executive summary

PG CENTER VTU JNANA SANGAMA, BELGAUM 1



EXECUTIVE SUMMERY

The project is undertaken at Pantaloon Retail

(India) Ltd, BIG BAZAAR Belgaum. Pantaloon

is one of the largest retail chains in India. Big

Bazaar has opened in Belgaum in 2007. Since

2007 it has delivered fair and impressive services.

But it has problem with their market. The

statement of the problem is “A Comprehensive

study of trading area Pantaloon Retail India

Ltd”it means to study which are the primary

&secondary trading areas for Big Bazaar at

Belgaum.

The main objective of this study as followes ----




• To find out primary, seconday and fringe

trading areas for Belgaum Big Bazaar.

• To study the reasons why customers prefer

the big bazaar.

• To study the reasons why customers not

coming to Big Bazaar especially form someareas

• To study the availability of customers from

different areas in the city.

The study will help the organization to make

strategies for this region and Emphasize on their

weaker areas. And study the various problems

faced by the customer. To study, understand &

analyze the importance of trading area for

pantaloon retail (India) Ltd.




This study follows the probability sampling.

This project has been conducted by taking 250

samples for consumers. The sample unit of this

study is Customers at Big Bazaar Belgaum and

customers in different areas at Belgaum city. This

survey done Through questionnaire followed by

personal interview.

The entire study consists 7 chapters in that 1st

one is a executive summary then second chapter

contains conceptual background, statement of the




problem, objective of the study, scope of the

study, limitations of the study and it followed 3rd

chapter in that industry review, pantaloon profile

and company profile it deals with how flow of

orders top to bottom level management as well as

deals with various products they selling.

Achievements and co-company’s. The 4th chapter

contains Research methodology it already explains

above.

The 5th chapter includes collected data through

the survey and systematic analysis and

interpretation by using the statistical tools like MS

Excel. it followed findings are observations of the

study, feasible findings and finally

recommendations.




The last two chapters consists of the customers

list, they belong to which areas, Questionnaire

used by survey and weekly reports. The

references, various sources used for the

preparation of the report.




Chapter ii

INTRODUCTION

-----------------------------------------------------2.1 Conceptual Background.

2.2 Problem identification.

2.3 Objective of the study.

2.4 Scope of the study.

2.5 Limitation of Study.




2.1 CONCEPTUAL BACKGROUND

Trading area: A trade area is the

geographic are that generates the majority of the

customers for the store. Knowing the boundaries

of the trade area helps the retailer estimate the

number of potential customers that may come to

the store.




Understanding the trade area also gives key inputs

to the retailer for the promotional and

communication strategies to be adopted by him.

A trade area typically contains three parts –

1) Primary trading area.

2) Secondary trading area.

3) Fringe trading area.

Primary trading area: The area

around the store that includes the majority of the

store's customers, who live within a certain range

of the store. Primary trading area covers between

50 to 80 % of the store’s customers. They generate

more revenue.




Secondary trading area: The area

around the store, beyond the primary trading area,

that includes the majority of the store's customers

who live within a certain range of the store.

Secondary area covers contains the additional 15

to 25% of the store’s customer.

Fringe trading area: The rest of

area it means far away from store is called the

fringe trading area. This area covers contains

sub additional 5 to 10% of the store’s

customer.

2.2) STATEMENT OF PROBLEM:




“A Comprehensive study of trading area

Pantaloon Retail India Ltd”it means to study

which are the primary &secondary tradingareas for Big Bazaar at Belgaum.

2.3) OBJECTIVE OF THE STUDY

For every problem there is a research. As

all the research are based on some objectives. So

my study is also based upon some objectives those

are as follows

To find out primary trading areas.

To find out secondary Trading areas.

To find out fringe trading areas.

To study the reasons why customers prefer the

big bazaar.




To study the reasons why customers not

coming to Big Bazaar especially form some

areas.

To study the availability of customers

from different areas in the city.




2.4) SCOPE OF THE STUDY

The Study will be helping the organization

to identify the customers coming to Big

Bazaar from different areas in Belgaum city.

From this study we come to know how

many customers coming to Big Bazaar from

different city areas.

We come to know reasons why customers

are not coming to Big Bazaar from some

areas (we called it secondary/fringe trading

area).




On other side we find out reasons why

customers coming to Big Bazaar from some

main areas.(primary trading area)

The study will help the organization to

make strategies for this region and

Emphasize on their weaker areas.

And study the various problems faced by

the customer.

To study, understand & analyze the

importance of trading area for pantaloon

retail (India)Ltd.

What are the new things to be added?




How to promote more sales?

How to create Awareness of Big Bazaar?

2.5) LIMITATION OF THE STUDY

Any study undertaken entails a number of

limitation but a market research seems to entail

more than its share because it involves a lot of

fields

1) The study was restricted and certain

primary trading area of Belgaum city.




2) The study was restricted and certain secondary

trading area of Belgaum city.

3) Some respondents not response properly.

4) The reluctance on the apart of respondents

to be in receptive method.

5) The reasons of each individual and area differ

from other so this conclusion part may not be

100% accurate.

6) The study on conducted on the statement

that the information given by respondents.

7) The sample size of each area was 50 only.




8) The survey was restricted to total number

of primary areas are 5. Therefore sample size

of primary trading areas was 250.

9) The same thing in secondary trading areas,

ie 5 areas and 250 sample size.




Chapter iii

Industry Profile

----------------------------------------3.1 Industry Overview.

3.2 Pantaloon profile.

3.3 Company profile.






Shops may be on residential streets,

shopping streets with few or no houses, or in a

shopping center or mall, but are mostly found in

the central business district. Shopping streets may

be for pedestrians only. Sometimes a shopping

street has a partial or full roof to protect customers

from precipitation. In the U.S., retailers often

provided boardwalks in front of their stores to

protect customers from the mud. Online retailing,

also known as e-commerce is the latest form of

non-shop retailing (cf. mail order ).

Shopping generally refers to the act

of buying products. Sometimes this is done to

obtain necessities such as food and clothing;

sometimes it is done as a recreational activity.

Recreational shopping often involves window


http://en.wikipedia.org/wiki/Shopping_center

http://en.wikipedia.org/wiki/Central_business_district

http://en.wikipedia.org/wiki/Pedestrian

http://en.wikipedia.org/wiki/Roof

http://en.wikipedia.org/wiki/Precipitation_(meteorology)

http://en.wikipedia.org/wiki/U.S.

http://en.wikipedia.org/wiki/Boardwalk

http://en.wikipedia.org/wiki/E-commerce

http://en.wikipedia.org/wiki/Mail_order

http://en.wikipedia.org/wiki/Shopping

http://en.wikipedia.org/wiki/Trade

http://en.wikipedia.org/wiki/Recreation

http://en.wikipedia.org/wiki/Shopping_center

http://en.wikipedia.org/wiki/Central_business_district

http://en.wikipedia.org/wiki/Pedestrian

http://en.wikipedia.org/wiki/Roof

http://en.wikipedia.org/wiki/Precipitation_(meteorology)

http://en.wikipedia.org/wiki/U.S.

http://en.wikipedia.org/wiki/Boardwalk

http://en.wikipedia.org/wiki/E-commerce

http://en.wikipedia.org/wiki/Mail_order

http://en.wikipedia.org/wiki/Shopping

http://en.wikipedia.org/wiki/Trade

http://en.wikipedia.org/wiki/Recreation



shopping (just looking, not buying) and browsing

and does not always result in a purchase

India retail industry is the largest

industry in India, with an employment of around

8% and contributing to over 10% of the country's

GDP. Retail industry in India is expected to rise

25% yearly being driven by strong income

growth, changing lifestyles, and favorable

demographic patterns.

It is expected that by 2016 modern

retail industry in India will be worth US$ 175-

200 billion. India retail industry is one of the

fastest growing industries with revenue expected

in 07 to amount US$ 320 billion and is increasing

at a rate of 5% yearly. A further increase of 7-8%

is expected in the industry of retail in India by




growth in consumerism in urban areas, rising

incomes, and a steep rise in rural consumption. It

has further been predicted that the retailing

industry in India will amount to US$ 21.5 billion

by 2010 from the current size of US$ 7.5 billion.

India retail industry is

expanding itself most aggressively, as a result a

great demand for real estate is being created.

Indian retailers preferred means of expansion is

to expand to other regions and to increase the

number of their outlets in a city. It is expected that

by 2010, India may have 600 new shopping

centers.

In the Indian retailing

industry, food is the most dominating sector and is

growing at a rate of 9% annually. The branded




food industry is trying to enter the India retail

industry and convert Indian consumers to branded

food. Since at present 60% of the Indian grocery

basket consists of non- branded items.

Pantaloon Retail (India) Limited is

India’s leading retailer with gross sales of Rs.

2,019 crores for the financial year ending June

2006. The company operates across multiple

segments including –Food, Books & Music,

Fashion, Telecom & IT, Home & Electronics,

General Merchandise, Leisure & Entertainment,

Wellness, Health & Beauty and E-tailing and that

helps the company cater to every Indian customer.

Some of the leading formats

include, Pantaloons (department store), Central

(seamless malls), Blue Sky (fashion accessories)

and aLL (fashion apparel for plus-size




individuals), Big Bazaar (hypermarket), Food

Bazaar (supermarket), Fashion Station (popular

fashion), Collection i (home furnishings), E-Zone

(consumer electronics), Depot (books and music)

and Shoe Factory (footwear).

Headquartered out of Mumbai,

the company operates more than 331 outlets

covering 5 million square feet of retail space,

spread across 40 cities and has over 17,000

employees

Company Name: Pantaloon Retail (India)

Limited

Background: Founded in 1987

as a garment manufacturing company, the

company forayed into modern retail in August

1997 with the launch of its first department store,

Pantaloons in Kolkata.




Listing: Pantaloon Retail is a listed company on

the Bombay Stock Exchange (BSE, Scrip Code:

523574) and National Stock Exchange (NSE,

Symbol: PANTALOONR).

Employee Strength: 17,000 and Corporate Credo:

Rewrite Rules, Retain Values!

3.2)PANTALOON PROFILE.

Pantaloon is one of the largest

retail chains in India. The chain belongs to

pantaloon retail India ltd (PRIL).

PRIL is an offshoot of Pantaloon

Fashions India ltd (PFIl).which owns the

pantaloon brand & manufactures 7 Markey’s

Pantaloon Brand Apparels.




PRIL; S promoters, the Biyani

family, have been in the textiles & garments

business since 1960’s. PRIL has two formats.

Department store chain (present

format)

Hyper market chain (emerging

one)

The Existing Face-the department store chain

Till now, PRIL has been

basically a department3 store chain. This, in fact ,

is the major difference between PRIL & other

large retail chain’s in the country. While the others

are mega store chains, or food retail chain’s PRIL,

currently is a department store chain, PRIL has in

its fold a dozen large stores, located in cities like

Mumbai,hydrebad, Chennai,nagpur,Calcutta,thane

& pune in addition, it has compact stores in 40




smaller towns spread through the length & breadth

of the country.

The second major difference

between PRIL & other chain’s is that while the

others retail all brands available in the market,

PRIL is essentially a private label retailer:” it

markets mainly its own proprietary brands.

It can be said that PRIL has organized itself in the

lines of marks & Spencer of the UK.

Though confining to private label

restricts the chance for the consumer & hence

restricts the business scope. PRIL fids it easier to

survive by being a private label retailer. By

marketing its own private brands/products, PRIL

is able to enjoy a better supply department chain.

PRIl’s portfolio of brand includes pantaloon in




trouser, john Miller in shirts, Bare in jeans &

casuals & Shristi in ethnic women’s wear.

PRIL basically seeks to attract

customers on the plank of affordable prices. By

the same token, t does not try to be an up market,

‘lifestyle’ chain.

PRIL believes that good

merchandising is the key to successful retailing,

and, it has voted for category management (CM)

in its merchandising.

The basic idea of CM is to create

products across the length & breadth of a category

at different price points, fabrics, design, shapes,




seasons, colors & size, without emphasis particular

brands.

THE SYSTEM WORKS AS FOLLOWS:

Being department store chain,

PRIL operations revolve around the department.

Men’s wear constitutes the major department.

Each department is divided into a few sub-

departments. Men’s wear, for example, is divided

into two sub- departments: formal wear & casual

wear. Each sub- department is divided into various

categories. For example, formal wear has two

categories shirts & trousers.

Currently on the whole, PRIL deals

with 12 categories. It has appointed category

managers for each of the categories.




Within each category, there are

sub- categories, the division being primarily on the

basis of aspects like stripes, checks etc. each sub-

category is further sub-divided into sub-classes,

which deals with styles, distinguished by sleeve &

collar style.

And, it is based on style that the

final SKU is arrived at, a typical pantaloon store

deals with as much as 17,000 different SKU’s any

point of time.

PRIL has organized its CM with the

help of BAAN software. PRIL has an edge in

terms of faster response times, lower inventors &

quicker cycle time turnaround

For the future PRIL is keen to grab

a share of the global retail pie. It is working on




plans for making pantaloon into a place,’ where

the whole world shops for value’.

THE EMERGING FACE- THE HYPER

MARKET (Discount Store Chain:

PRIL is now emerging as India’s first hyper

market chain.

Hyper markets are essentially discount

stores. The PRIL hyper market stores are expected

to offer the products at prices that are 25-31

percent lesser than the market price.




PRIL calls its hyper market stores,

Big Bazaar . An ambience that the family as a

whole is what PRIL aims in the Big Bazaar.

Modeled along the lines of global

hyper market chains like Wal-Mart, the Big

Bazaar will stock several product categories. The

present estimate is that it will stock close to 1.5

lakh items across 18 product categories, including

utensils, pharmaceuticals, electrical items,

hardware & food & provisions.

PRIL is developing a network of

Big Bazaars in all the major shopping malls in the

country. PRIL’s first Big Bazaar store was opened

in October 2001 at Abids mall in Hyderabad. It

has 60,000 sq ft space. It has signed up spaces for




its Big Bazaar In the malls in Calcutta, Mumbai,

(mulund) & goregaon.

Through its hyper endeavor, PRIL

is all set to run India’s biggest retail stores in

different cities in terms of space occupied. PRIL

would have occupied 5 lakh sq ft of retailing space

all over India by October 2001 including 60,000

sq ft in Hyderabad mall. 0It has finalized a leasing

deal to occupy around 50,000 sq ft of space for a

rental of Rs 25 lakh a month at Runwal, a

shopping mall coming up at Mulund, a Mumbai

suburb. In the Sahara mall in gurgaon it has leased

70,000 sq ft space for a rental of rs 35 lakh per

month. This is the largest retail space hired by any

store in any mall in India. None of the tree major

operational malls in the country- ansal plaza,




Delhi, crossroads, Mumbai, 7 Spenser plaza,

Chennai-has an occupant with even 45,000 sq ft

space. All mall owners now view the PRIL hyper

market chain as attractive anchor tenants fir their

malls.

To PRIL should go the credit for pioneering the

hypermarket concept in India.

3.3) BIG BAZAAR - COMPANY

PROFILE

Company Profile will assists individual

investors, managers and companies in evaluating

opportunities, trends, market innovations, and

selecting appropriate information solutions in

order to make effective decisions. The report has

been made after extensive research using the data




available from reliable publications, trade

associations and the companies‘sources.

The report elaborates on the

company’s business structure and operations,

products and services. The report includes

strategic analysis that intends to aid investors to

find better prospects with the company and gain an

insight into the corporate policies

COMPANY PROFILE:

Name : BIG BAZAAR

(Division & Pantaloon)Retail (INDIA) ltd.

Address : S.No.28/3-BKhanapur road Angol,

Tilakwadi

Belgaum.Established : 4th August 2007

Nature : Retail Business




Chairman : Kishore Biyani

Branch Manager : Vijay Kalburgi Work force Belgaum: 124

Team leaders :

Level 1 Babugouda-toys

John-Men’s Dept

Level 2 Amita Ladies

DepartmentLevel 3 BabugoudaPatil- Electronics. Javed-Luggage &

Footwear Ranganthan Food Bazaar

MAJOR MILESTONES




1987 Company incorporated as Manz Wear

Private Limited. Launch of Pantaloons trouser,

India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the

month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the

nation. The company starts the distribution of

branded garments through multi-brand retail

outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Pantaloons – India’s family store launched in

Kolkata

2001 Big Bazaar, ‘Is se sasta aur accha kahi

nahin’- India’s first hypermarket chain launched.2002 Food Bazaar, the supermarket chain is

launched.




2004 Central – ‘Shop, Eat, Celebrate In The Heart

Of Our City’ - India’s first seamless mall is

launched in Bangalore.

2005 Ashion Station-the popular fashion chain is

launched

aLL – ‘a little larger’ - exclusive stores for plus-

size individuals are launched

2006 Future Capital Holdings, the company’s

financial arm launches real estate funds Kshitij

and Horizon and private equity fund Indivision.

Plans forays into insurance and consumer credit.Multiple retail formats including Collection i,

Furniture Bazaar, Shoe Factory, EZone, Depot and

futurebazaar.com are launched across the nation.

Group enters into joint venture agreements with

ETAM Group and Generali.




BOARD OF DIRECTORS

Mr. Kishore Biyani, Managing Director

Mr. Gopikishan Biyani, Wholetime Director

Mr. Rakesh Biyani, Wholetime Director

Mr. Ved Prakash Arya, Director

Mr. Shailesh Haribhakti, Independent Director

Mr. S Doreswamy, Independent Director

Ms. Bala Deshpande, Independent Director

Management Profile

Managing Director: Kishor Biyani

Wholetime Director: Mr. GopikishanBiyani




Mr. Rakesh Biyani,Wholetime

Director: Mr. Ved PrakashArya,

Store Manager: Vijay Kulkarni

Receptionist: Vishal

Logistics In charge: Sunil

IT Department: Uttam

DM & ADM:LEVEL 1 & 2DM Ameen MuhammadYusuf

ADM Jyotiba

LEVEL 3DM Ranganathan

ADM Rajesh &Chinnappa




VISION

Future group shall deliver everything,

everywhere, every time for every Indian consumer

in the most profitable manner.

MISSION

We share the vision & belief that our customer

& stakeholder shall be served only by creating &

executing future scenarios in the consumption

space leading to economic development.

We will be trendsetters in evolving delivery

formats, creating reality, making consumptions

affordable for all customer segments for class &

for masses.

We shall infuse Indian brand with confidence

& renewed ambition. we shall be efficient, cost-




conscious & committed to quality in whatever we

do.

We shall ensure that positive attitude,

sincerity, humanity& united determination shall be

the driving face in making us a success.

Quality guarantee:

All products sold at Big Bazaar are guaranteed

to be sold at a good price and of good quality.

Price guarantee:

If within 2 days of purchase, you find a product of the same brand/quality available at a

lesser price, please bring it back to us within 10

days along with the cost memo & we will double

the value of the price difference.

Exchange guarantee:




We guarantee the exchange of any product

that you bought from Big Bazaar & are not

satisfied with. Please return it with cash memo

within 7 days of purchase (conditions apply)

VALUES:

Indians: Confidence inourselves

Leadership: To be a leader, both inthough &

business.

Respect & humanity: To respect everyindividual & be humble inour conduct.




Introspection: Leading to

purposeful thinking.

Openness: To be open & respectiveto new ideas, knowledge& information.

Value & nurturing relationships: To buildlong term relationships.

Simplicity & positivity: Simplicity & positivity inour though business &action.

Adaptability: To be flexible &adaptable to meet challenges.

Flow: To respect & understandthe universal laws &nature.







FLOOR DIRECTORY

Level 1: Level 2:

Level 3

1.Tulsi 1. Money Bazaar 1.Plastics

2.Cosmetics 2. Nawaras 2.Utensils

3.Denims & T-shirts 3. Luggage3. Crockery

4.Ladies Nightwear 4. Loot Mart4. Personal Care

5.Ladies Western 5. Home Linen5. Fruits &Vegetables

6.Ladies Ethnic 6. FurnitureBazaar 6. Tea & Coffee




7.Sarees 7. Home Lighting7. Dry Fruits

8.Dress Materials 8. Home Fitting8. Beverages

9. Infants 9. Home Décor 9. Refrigerated Product

10. Kids Accessories 10. ElectronicBazaar 10. Bakery

11. Men’s Ethnic

12. Men’s Fabric

13. Toys

14. Sun Glasses

15. Men Accessories

16. Mobiles




ACHIEVEMENTS (2008)Indian Retail Forum Awards 2008

• Most Admired Retail Company of the year -

Future Group

•

Retail Face of the Year - Kishore Biyani• Best Retailer Of The Year ( Hypermarket) -

Big Bazaar

The INDIASTAR Award 2008

• Food Bazaar: Best Packaging Innovation

Retail Asia Pacific 500 Top Awards 2008

• Gold Winner -Top Retailer 2008 Asia Pacific




Coca-Cola Golden Spoon Awards 2008

• Most Admired Food & Grocery Retail

Visionary of the Year: Kishore Biyani

• Most Admired Food & Grocery Retailer of the

Year – Supermarkets: Food Bazaar


Year - Hypermarkets: Big Bazaar

• Most Admired Retailer of the Year - Dynamic

Growth in Network Expansion across Food,

Beverages & Grocery: Future Group


Year - Consumer's Choice: Big Bazaar

The Reid & Taylor Awards For Retail

Excellence 2008

• Retail Leadership Award: Kishore Biyani

• Retail Best Employer of the Year: Future

Group




• Retailer of The Year: Home Products and

Office Improvements: HomeTown

ACHIEVEMENTS (2007)

Images Retail Awards

• Most Admired Retail Face of the Year:

Kishore Biyani

• Most admired retailer of the year: Large

format, multi product store: Big Bazaar

• Most admired retailer of the year: Food and

Grocery: Food Bazaar




• Most admired retailer of the year: Home &

office improvement: HomeTown

• Most admired Retail Company of the year:

Pantaloon Retail (India) Ltd.

•Images Retail Forum followed strict

international benchmarks in deciding the top

honours for Images Retail Awards ’07, with

IRIS as knowledge partner and global

consulting firm AT Kearney as the Process

Approver

• National Retail Federation Awards




• World Retail Congress Awards

Hewitt Best Employers 2007

• PC World Indian Website Awards

• Reader’s Digest Trusted Brands Platinum

Awards




ACHIEVEMENTS (2006)

• Retail Asia Pacific Top 500 Awards

• Ernst & Young Entrepreneur of the Year

Award

• Asia money Awards

• CNBC Indian Business Leaders Awards

• Leadership Awards

• Images Retail Awards

Readers’ Digest Awards

• CNBC Awaaz Consumer Awards




• Reid & Taylor Awards for Retail Excellence

Lakshmipat Singhania – IIM Lucknow

National




AFFILIATE CO’S

AFFILIATE CO’S• Home Solutions Retail (India) Limited

• Future Brands Limited

• Future Media (India) Limited

• Future Logistic Solutions Limited

• Convergem Communication (India) Limited

• Pantaloon Food Product (India) Limited

• Future Capital Holdings Limited

•

Future Generali India Insurance CompanyLimited

• Future Generali India Life Insurance CompanyLimited

• Future bazaar India Limited

• Weavette Texstyles Limited

• Staples Future Office Products Private Limited




• Alpha Future Airport Retail Private Limited

• Pan India Food Solutions Private Limited

• Talwalkars Pantaloon Fitness Private Limited

• Joint Venture with Axiom Telecom LLC,UAE

ORGANIZATION CHART

Store Manager




Assistant Store Manager

HR Manager IT Manager

CSD

Level One Level Two

Level Three

DM ADM DM

ADM DM ADM




PRODUCT PROFILE

Big Bazaar provides with various branded

products under one roof.

Level 1

Mens department:




Shirts & T- shirts

DJ&c

Levis Straurus

Famous Basics

Hero Wrangler

Ladies Department:

Sarees & cosmetics

Srishti

Cosmetics

Personal care

Jeans T-shirts

Kids department:

Kids wear

Diapers

Toys

Gift




Level 2

Furniture Bazaar :

Soaps

Easy chairs

Dining table

Beds

Home linen:

Carpets

Cleaners

Home decor

Electronic Bazaar:

Sight & sound

Refrigerators - Whirlpool, Videocon, LG

etc

Television - Sony, LG, Onida, Panasonic,

BPL Etc.






Footwear Bazaar:

SHOES

Reebok

Adidas

Lancer

DJ &C

Level 3

FOOD BAZAAR:

Chef zone:

Pickles, salads, vermicelli, papads,

noodle Etc.

Hunry kya:

Biscuits, breakfast cereals, chips &

wafers.




Chill Station:

Cold drinks

OFFERS AT BIG BAZAAR:

MANOYA

NAMANO

15th dec to 25th decFill your Trollery, Tension free.

OFFERS:

Buy ladies sandal&

Get a saree free




Buy a shirt&

Get trouser free

Buy a socks&

Get a Jeans free

Branded sports shoes65% off

Kids shop for Rs.500

&

Get Rs.200/-off

ENJOY THE SEASON OF

SAVING:

Kitchen containers (select range)

Buy 1 get 1 free.

Nivea cream 100 ml

Mrp Rs.99 offer

Price Rs.12/- off.






Chapter IVRESEARCH METHODOLOGY

--------------------------------------------------------------------------

4.1 Research methodology.

4.2 Sources of the data.

4.3 Sample design.

4.4 Primary data source.







4.1) RESEARCH METHODOLOGY

Methodology is the systematic approach to the

given problem or we can say methodology is the

way of collecting the data. Collected data is

divided into two categories. The word research has

been derived from French word Researcher means

search.

This research is exploratory as well as

descriptive in nature, as it tries to find out the

trading areas for Big Bazaar in Belgaum. It is

followed by the observational method; the

ordinary data is collected by customer’s survey

method. The observational method is used by

taking interviews.




4.2) SOURCES OF THE DATA

All personnel researchers can tap two sources

of data for investigation viz-internal source and

external source. Facts and figures are raw

materials with which a research works.

Information available within the organization of

study is known as internal data, which are

inexpensive to collect. All other sources of

information are external sources of data; the

sources of information are also often referred to as

primary and secondary data.

PRIMARY SOURCE

Primary data is personally developed and

gives the latest information. They are not published source of data and have to be created.

The process of primary data collection is highly




time consuming and involves high cost. But it

offers accuracy and reliability. The data is

gathered specifically for the problem of study.

SECONDARY SOURCE

Secondary data are published or semi-

published data. They are cheaper source of dataand the unit of cost of information is very low.

They are reality available for processing and saves

time. The entire preliminary investigation is based

on secondary data. Data regarding the profile of the organization has been collected from different

source like journals, company files, and by

holding discussions with personnel manager.




4.3) SAMPLE DESIGN

SIZE OF SAMPLE

Sample size 250 respondents from different

portfolio. Taken as reference group.

SAMPLING PROCEDURE

Deliberate sample techniques were

adopted. In this method of sampling, samples were

taken on deliberate selection of particular units of

universe. Deliberate sampling is known as

purposive or non- probability sampling.

COLLECTION OF DATA

While deciding about the method of data

collection the researcher would have to decide

which sort of data he would be using for his study

and accordingly the data collection would be






Sampling Method: Convince

probability sampling

Sample Size: 250 customers.

Chapter V

--------------------------------------------------

5.1 Data analysis and interpretation of results.

5.2 Findings are observations of the study.

5.3 Feasible Findings.

5.4 Recommendations.




5.1) DATA ANALYSIS & INTERPRETATION

OF RESULTS:

PRIMARY, SECONDARY & FRINGE

TRADING AREAS of Belgaum city blue print




1) Primary trading areas are green circles.The areas are near the Big Bazaar within twokilometer . Path of NH 4 highway road (Khanapur road) both side of the road. More customerscoming from these areas.






Interpretation:

As the graph shows most of customers are

aware, ie among the sample surveyed 96% of

customers were aware of Big Bazaar And 04% are

unaware.




2) Do you visit Big

Bazaar?

ResponseRespondents

Perceage

Yes 234 94%No 16 06%

Total 250 100

Interpretation:




As the graph shows most of customers

are visit to Big Bazaar, ie among the sample

surveyed 94% of customers were visit to Big

Bazaar And 06% are not visit.

------------------------------

3) Frequency of visiting to BigBazaar

ResponseRespondents

Percentage

Daily 14 5.98%Weekly 31 13.2%once in Month 101 43.2%twice in month 88 37.5%




Total 234 100%

Interpretation:As the graph shows more of customers

are visit to Big Bazaar once in month, ie among

the sample surveyed the 43.2% of customers are

visit to Big Bazaar once in Month, 37.5% of customers are visit to Big Bazaar twice in Month,




13.2%of customers are visit weekly and only

5.56%of customers are visit daily.

4) Why do you prefershopping at bigbazaar?

ReasonRespondents

Perceage

Convenience 41 17.5%

Availability of the all therequired products underone roof 85 36.3%Products on offer match

my requirement in termsof quality 30 12.8%

Promotional offers 65 27.8%Store gives me cost

advantage 13 5.56% Total






preferred shopping at Big Bazaar due to

convenience. Only 5.56% of customers are

preferred shopping at Big Bazaar due to store

gives to them cost advantage.

5) distance you coverfrom your area to BigBazaar

Distance

Resp

ondents

Perc

entage

0-1km 110 47%

2-4km 67

28.6

%

5-8km 42

17.9%




8 and above 15

6.41

%

Total

100%

Interpretation:

As the graph shows more customers arecoming to Big Bazaar within 1 km distance ie 47%

of customers are coming to Big Bazaar, the




distance range between 0 to 1 km. 28.6% of

customers from 2 to 4km, 17.9% of customers

from 5 to 8km and 6.41% of customers are

coming to Big Bazaar above 8 km.

Customer survey in secondary trading area

1) Are you aware of Big Bazaar?

ResponseRespondents

Percenage

Yes 230 92%No 20 8% Total 250 100%

;lo;




Interpretation:


are aware, ie among the sample surveyed 92% of

customers were aware of Big Bazaar And 08% are

unaware.




2) Did you visit BigBazaar?

ResponseRespondents

Percenage

Yes 198 79%No 52 21%

Total 250 100%




Interpretation:


are visited to Big Bazaar, ie among the sample

surveyed 79% of customers were visited to BigBazaar And 21% are not visited.

3) Frequency visitBig Bazaar

FrequencyRespondents

Percentage

Daily 0 0%Weekly 3 1.52%Once in Month 19 9.6%

Twice in month 8 4.04%




Once in 6 Month 96 48.5% Yearly 72

Total 198 100%

Interpretation:

As the graph shows more of customers

are visit to Big Bazaar once in 6 month, ie amongthe sample surveyed the 48.5% of customers are

visit to Big Bazaar once in 6 Month, 36.4% of




customers are visit to Big Bazaar yearly, 9.6% of

customers are visit once in month, 1.52%of

customers are visit weekly and 0%of customers

are visit daily.

4. Why do not prefer shopping at BigBazaar Weekly, Twice in Month, Oncein Month?

ReasonRespondents

Percentage

Distance from yourhome 55 23.9%No convenient modeof transport available 89 38.7%Products on offer donot appeal me 20 7.83%

Do not get knowabout the offersavailable at BigBazaar 48 20.9%




Store does not giveme cost advantage 24 8.7%

Interpretation:

As by the above graph No convenient

mode of transport available is the main

reason for customers not preferring shopping at

Big Bazaar, ie 38..7%. The 23.9% of customers

are not preferred shopping at Big Bazaar due toDistance from your home. The 20.9%of

customers are not preferred shopping at Big

Bazaar due to, do not get know about the




offers available at Big Bazaar.8.7% of


Bazaar due to store not gives to them costadvantage and 7.83% of customers not preferred

shopping due to Products on offer do not

appeal me.

5. How much distance you coverfrom your area to Big Bazaar?

DistanceRespondents

Percentage

0-1km 0 0%

2-5km 57 22.8%5-10km 159 63.6%11 and above 34 13.6%




Interpretation:

As the graph shows more customers are

coming to Big Bazaar5 to 10 km distance ie 63.6%

of customers are coming to Big Bazaar, the

distance range between 5 to 10 km. 22.8% of

customers from 2 to 5km, 13.6% of customers




from above 11 km distance,0% means the

secondary trading areas are not within 1km.

5.2) FINDINGS ARE, OBSERVATIONS OF

THE STUDY.

The primary trading areas are found

around the Bi Bazaar within two km and pathof NH 4 highway (Khanapur road) both side

of the road. More number of customers are

coming from these areas.

The secondary trading areas are wayfrom the Big Bazaar and there is no

convenient path for travel so few customer

coming from these areas to Big Bazaar.

The fringe trading areas are far away

from the Big Bazaar, and very less or no

customer coming to Big Bazaar.




We observed that most of customers

(People) are aware about Big Bazaar. Among

the 250 sample surveyed 96% of customers

were aware of Big Bazaar And 04% are

unaware.

In that most of customers are visit to Big

Bazaar, ie among the sample surveyed 94% of

customers were visit to Big Bazaar and only

06% are not visit

. We come to know more customers are

visit to Big Bazaar once in month, ie among

the sample surveyed the 43.2% of customers

are visit to Big Bazaar once in Month, 37.5%

of customers are visit to Big Bazaar twice in

Month, 13.2%of customers are visit weekly

and only 5.56%of customers are visit daily






from 5 to 8km and 6.41% of customers are

coming to Big Bazaar above 8 km

We observed most of customers are aware,

ie among the sample surveyed 92% of

customers were aware of Big Bazaar And 08%

are unaware.

In that most of customers are visited to Big

Bazaar, ie among the sample surveyed 79% of

customers were visited to Big Bazaar and 21%

are not visited. But now most of customers

from those areas are not visiting frequently.

We have seen more of customers who are

visiting to Big Bazaar once in 6 month, ie

among the sample surveyed the 48.5% of




customers are visiting to Big Bazaar once in 6

Month, 36.4% of customers are visiting to Big

Bazaar yearly, 9.6% of customers are visiting

once in month, 1.52%of customers are visiting

weekly and 0%of customers are visiting daily.

We come to know most of customers not

ready to come to Big Bazaar from those areas

because of there is no convenient mode of

transport available is the main reason for

customers not preferring shopping at Big

Bazaar, ie 38..7%. The 23.9% of customers

are not preferred shopping at Big Bazaar due

to Distance from their home. The 20.9%of


Bazaar due to, do not get know about the

offers available at Big Bazaar.8.7% of





Bazaar due to store not gives to them cost

advantage and 7.83% of customers not

preferred shopping due to Products on offer do

not appeal me.

As we know most of customers are visited

to Big Bazaar from 5 to 10 km distance ie

63.6% of customers are visited to Big Bazaar,

the distance range between 5 to 10 km. 22.8%

of customers from 2 to 5km, 13.6% of

customers from above 11 km distance,0%

means the secondary trading areas are not

within 1km




5.3) FEASIBLE FINDINGS RELATED TO

THE SURVEY:

F The primary trading areas are found

around the Bi Bazaar within two km and path

of NH 4 highway (Khanapur road) both side

of the road. More number of customers is

coming from these areas.

The secondary trading areas are way

from the Big Bazaar and there is no

convenient path for travel so few customers

coming from these areas to Big Bazaar.

Among the 250 sample surveyed 79% of

customers were visited to Big Bazaar. But

now most of customers from those areas are

not visiting frequently, cause do not get know




about the offers available and store not gives

to them cost advantage.

Among the 250 sample surveyed the

48.5% of customers are visiting to Big Bazaar

once in 6 Month, 36.4% of customers are

visiting to Big Bazaar yearly, because

products on offer do not appeal them and all

time they do not get offers available in Big

Bazaar.

Among the sample surveyed 38.7% and

23.9% of the customers not ready to come

from far distance and who do not have

convenient mode of transportations

availability and that’s the reason which effects

into the imbalance between the money saved

in shopping in big bazaar and the

transportation overheads.




As we know secondary trading area’s most

of customers are visited to Big Bazaar from 5

to 10 km distance ie 63.6% of customers are

visited to Big Bazaar, the distance range

between 5to10 km.

5.4) RECOMMENDATIONS:




1) Give a more concentration to the

primary trading areas only. Customers are

not coming areas even though are their

within 2 km. especially Omkar Nagar,

Anand Nagar, Kaveri Nagar and Subhash

Nagar.

2) You do more marketing in those

secondary trading areas, on availability of

offers, and how much money they will save

from the big bazaar.

3) Some BTL activates conduct in those

areas once in week, it may be games, or

scratch cards, lucky draws etc. Condition for




that, they show receipt, it should purchased

within one week.

4) The above two recommendations are

made to 79% of customers visit to Big

Bazaar frequently it may be once in week or

once in month.

5) The same above two recommendations

leads to 48.5% and 36.4% of customers are

visit once in week or once on month instead

of once in 6 month or once in yearly.

6) If management ready to concentrate on

secondary trading areas, they concentrate on

those areas within the 5to10km, so it leads




66.6% of customers may switch on to come

to Big Bazaar.

Chapter VI




6.1 Learning Outcomes

----------------------------------------------------------




6.1) LEARNING OUTCOME AND

CONCLUSION OF REPORT

It was a nice experience of working

under the leading retail sector of India. I got a

overall picture according to my requirement

and came to know lot of practical things which

was invisible before. I got a favorable companyfrom the management of big bazaar, Belgaum.

Interacting to the customers was a pleasant

experience.

I also participated in the operations of big

bazaar, which gave me a immense pleasure.




Big bazaar is doing well in Belgaum. A small

and innovative recommendation discussed

above can do more marketing in those

secondary trading areas and Some BTL

activates conduct in those areas once in week it

enhance customers visit to Big Bazaar

frequently once in week or once in month.

This report is under the boundary of 250

responses which is a small part of Belgaum

population, but I have tried my level best to

through lights on the important aspects of

customer expectation.

I heartily thank the entire employee of big

bazaar and the management for facilitating me

for my studies. I also thank all customers who




gave me valuable information about my survey,

which helped me as well the company.




Chapter VIi

Annexure

----------------------------------------7.1 Big Bazaar’s customers list.

7.2 Questionnaire.

7.3 Weekly Report.




7.1 BIG BAZAAR’S CUSTOMERS LIST.

From: 03/01/2009-08/01/2009Area Survey

From: 03/01/2009-08/01/2009

sn Area

1 Ajam nagar

2 Angol

3 Anjneya nagar4 APMC Road

5 Ansar galli

6 Ashok nagar

7 Azad nagar

8 Badakal galli9 Bapat galli

10 Basav galli

11 Bhagaya nagar




12 Camp

13

Chanamma

circle

14

Chanamma

nagar

15 ChidambarNagar

16 Club road

17 Deshpande galli

18 Fort19 Fulbagh galli

20 Gandhi nagar

21 Ganeshpur

22

Guruprasad

nagar23 Halga

24 Hanuman nagar

25 Hindalga

26 Hindwadiwadi

27 Jadhav nagar

28 JNMC29 Kaktives

30 Kalamat road

31 Kali ambrai




32 Karle

33 Kekar baugh

34 Khadarwadi35 Khade bazaar

36 Khanapur

37 Khanjar galli

38 Khas bhag

39 Kotwal galli

40 Kranti nagar41 laxmi nagar

42 Lekha nagar

43 Mache

44 Madhava road

45 Mahanteshnagar

46 Majgaon

47 Maruti galli

48 Mrutunjay nagar

49 Nanawadi

50 Nehru nagar

51New Gandhinagar

52 Nizamuddin galli




53 Piranwaadi

54 Ramdev galli

55 Ramtirth nagar56 RPD Cross

57 RTO circle

58 Sadashiv nagar

59Sambra AirportRoad

60 Sangmesh nagar61 Saraf galli

62 Shahu nagar

63 Shapur

64 Shastri nagar

65 Shetty galli66 Shivaji nagar

67Shivashaktinagar

68 Shivbasav nagar

69 Shri nagar

70 Smadevi galli71 Tahasildar galli

72 Tilak chowk

73 Tilak wadi




74 T V center

75 Udyam bag76 Vadagavn

77 Vaibhav nagar

78

Veerbhadra

nagar

79 Vijay nagar

80Visveshwarayyana

81Vivekanandnagar

82 Other area

83 Other city84 Goa

7.2) Customer survey in primary trading area

1) Are you aware of Big Bazaar?




Yes [ ] No

[ ]

2) Do you visit Big Bazaar?

Yes [ ] No [ ]

(If no go to question no 5)

3) If yes, do you visit Big Bazaar?

Daily [ ] Weekly [ ]

Once Month [ ] Twice in

Month [ ]

Rank the following reasons:

4) Why do you prefer shopping at big

bazaar?

1.Convenience [ ]

2.Availability of the all the required products

under one roof [ ]PG CENTER VTU JNANA SANGAMA, BELGAUM 116



3.Products on offer match my requirement in

terms of quality [ ]

4.Promotional offers [ ]5.Store gives me cost advantage [ ]

6.Any other reason. Please

specify______________________


5) Why do not prefer shopping at Big

Bazaar Weekly, Twice in Month, Once in

Month?

1.Distance from your home [ ]

2.No convenient mode of transport available []

3.Products on offer do not appeal me [ ]

4.Do not get know about the offers available at

Big Bazaar [ ]

5.Store does not give me cost advantage [ ]6.Any other ___________________________




6) How much distance you cover from

your area to Big Bazaar?

0-1 km [ ]

2-4 km [ ]

5-8km [ ]

8and above……………………………………

7) If you have any suggestion, please

specify

………………………………………………

………………………………………

………………………………………………

…………………………………………




………………………………………………

………………………………………

Personal Information

Name………………………………………………

Gender

Male [ ] Female [ ]

Contact

no………………………………………

Family

income………………………………….




Address………………………………………

…..

………………………………………………

……….

Thank you

Customer survey in secondary or fringe trading

area

1.Are you aware of Big Bazaar?




Yes [ ] No

[ ]

2.Did you visit Big Bazaar?

Yes [ ] No [ ]

(If no go to question no 4)

3.If yes, do you visit Big Bazaar?

Daily [ ] Weekly [ ]

Once Month [ ] Twice in

Month [ ]

Once in 6 Month [ ] Yearly [

]

(If mark once in 6 Month and Yearly go next

que)





4.Why do not prefer shopping at Big

Bazaar Weekly, Twice in Month, Once in

Month?

1 Distance from your home [ ]

2 No convenient mode of transport available

[ ]

3 Products on offer do not appeal me [ ]

4 Do not get know about the offers available

at Big Bazaar [ ]

5 Store does not give me cost advantage

[ ]

6 Any other

___________________________ 5.How much distance you cover from your

area to Big Bazaar?

0-1 km [ ]

2-5 km [ ]

5-10km [ ]




11 and

above……………………………………

6.If you have any suggestion, please specify

………………………………………………

………………………………………………

………………………………………………

……………………………………………...

………………………………………………

………………………………………………




Personal Information

Name

………………………………………………

Gender

Male [ ] Female [ ]

Contact

no………………………………………

Family

income………………………………….




Address………………………………………

…..

………………………………………………

……

Thank you

7.3) WEEKLY REPORT:




Name of the student: Basappa M Shendagi

Name of the organization: Pantaloon Retail

(India) Ltd at Big Bazaar Belgaum

Title of the study: “A comprehension

study of trading area Pantaloon Retail

(India) Ltd (Big Bazaar)at Belgaum”

USN no: 5VX07MBA13

Date

C

mm Work done

oo22/12/08

To

28/12/08

Visited the organization and

discussed about the details of the

project worked with HR Manager and

Store Manager (like problem of the

company and what should be their




objectives of that problem, what is

procedure What has to be studied

during the project)

A study on Retail industry

overview company profile and

organization study was taken up during

this week.

Signature of student:

Signature of external Guide:

Signature of internal Guide:




WEEKLY REPORT:




Title of the study: “A comprehensionstudy of trading area Pantaloon Retail (India)

Ltd( Big Bazaar)at Belgaum”

USN no: 5VX07MBA13

Date

C

mm Work done

oo29/12/08

To

F

In this week find and list




04/01/09 out different areas at Belgaum city,

then conducted survey on the

customers belongs to which area

and find out primary, secondary

trading areas for whole week in Big

Bazaar only.

Totally I attained 1239

customers. And mark those areas in

Belgaum city map.







WEEKLY REPORT:





study of trading area Pantaloon Retail (India) Ltd

(Big Bazaar)at Belgaum”

USN no: 5VX07MBA13

Date

C

mm Work done




oo05/01/09

To

11/01/09

The Two set of questionnaire

was drafted on related to what are the

reason more customer coming to Big

Bazaar from some particular areas. And

why customers less or not coming to Big

Bazaar from some areas.

Then got corrected it by the

store manager.







WEEKLY REPORT:




Title of the study: “A comprehensionstudy of trading area Pantaloon Retail (India) Ltd


USN no: 5VX07MBA13

Date

C

mm Work done




Oo12/01/09

To

18/01/09

The survey was

conducted for whole week in different

primary trading areas and secondary

trading areas also, throughout city.

Showed to Store Manager.

Showed







WEEKLY REPORT:





study of trading area Pantaloon Retail (India) Ltd


USN no: 5VX07MBA13

Date

C

mm Work done




oo19/01/09

To

25/01/09

The collected data was

interpreted to draw the conclusion of

the study. Then the data interpretation

was submitted to the internal guide as

well as external guide.

The rough report was

prepared and submitted to the company

to cross check. And correction was

made according to the suggestion of the

store manager.








Date

C

mm Work done

k

oo26/01/09

To

02/02/09

Final report was prepared

and submitted to the company.

Application was submitted requesting

for the project certificate and then

feedback form was collected from the

HR Manager. S Nileshkumar.







PART VIII

References and bibliography----------------------------------------

8.1) Books

8.2) Websites




BIBLIOGRAPHY:

8.1] Books




a) Business Research Method byDonald R cooper and Pamela S

Schindler.

b) Marketing Research by RajendraNargundkar.

• Researcher referred Questionnaire

Design from page no 51.

• Prepared Questionnaire withreference case study’s page no 68,69.

• Data analysis and simple-tabulation and cross-tabulation

refer on page no 187.

8.2 Customers service disk Big Bazaar

Belgaum.

• Researcher collected list of some

area’s names.• Collected how many departments

are there in each level.




8.2] Websites

a) WWW.pantaloon.comonek on2/1/2009 jewrr on

b) http://www.pantaloon.com/companyinfo.asp on

2/1/2009 jewrrc) http://www.pantaloon.com/bo

ard_directors.asp on2/1/2009 jewrr

d) http://www.pantaloon.com/aff iliate_comp.asp on

2/1/2009 jewrre) http://www.pantaloon.com

/history.aspf) http://www.pantaloon.com/aw

ards.aspg) http://www.indnav.com/servle

t/DMap?

mt=cityMap&ctyId=54 20/2/2009h) http://www.futurebazaar.com

/ for offers 24/1/2009on date


http://www.pantaloon.com/

http://www.pantaloon.com/companyinfo.asp


http://www.pantaloon.com/board_directors.asp


http://www.pantaloon.com/affiliate_comp.asp



http://www.pantaloon.com/awards.asp


http://www.indnav.com/servlet/DMap?mt=cityMap&ctyId=54



http://www.futurebazaar.com/


http://www.pantaloon.com/
















i) WWW.BigBazaar.com

http://www.bigbazaar.com/

http://www.bigbazaar.com/

Documents

Basu Report (2)